{"id":1513,"date":"2017-04-28T11:26:36","date_gmt":"2017-04-28T10:26:36","guid":{"rendered":"http:\/\/amecorg.com\/amecframework\/zh-hans\/?page_id=1144"},"modified":"2017-04-28T11:26:36","modified_gmt":"2017-04-28T10:26:36","slug":"resources","status":"publish","type":"page","link":"https:\/\/amec.blazedev.co.uk\/amecframework\/zh-hans\/home\/supporting-material\/resources\/","title":{"rendered":"Resources"},"content":{"rendered":"<div class='clear'><\/div><div id='sub_menu1'  class='av-submenu-container av-av_submenu-17dd3491bfd896bb8ec94a709d963a28 main_color  avia-builder-el-0  el_before_av_section  avia-builder-el-first  side-menu av-sticky-submenu container_wrap fullsize' style='z-index:301' ><div class='container av-menu-mobile-disabled av-submenu-pos-center'><ul id='av-custom-submenu-1' class='av-subnav-menu' role='menu'>\n<li class='menu-item av-av_submenu_item-166fe5611d066463e926926a201d4086 menu-item-top-level menu-item-top-level-1' role='menuitem'><a href='#terminology'  ><span class='avia-bullet'><\/span><span class='avia-menu-text'>TERMINOLOGY &amp; DICTIONARY OF PR MEASUREMENT &amp; RESEARCH<\/span><\/a><\/li>\n<li class='menu-item av-av_submenu_item-4ce35614fcbdb1dbd6ca8f31fe122973 menu-item-top-level menu-item-top-level-2' role='menuitem'><a href='#guidelines'  ><span class='avia-bullet'><\/span><span class='avia-menu-text'>GUIDELINES FOR SETTING MEASURABLE PR OBJECTIVES<\/span><\/a><\/li>\n<li class='menu-item av-av_submenu_item-b125d7a135e333e41781a1052a02e1bc menu-item-top-level menu-item-top-level-3' role='menuitem'><a href='#resource-table'  ><span class='avia-bullet'><\/span><span class='avia-menu-text'>USEFUL RESOURCES FOR USING THE INTEGRATED FRAMEWORK<\/span><\/a><\/li>\n<li class='menu-item av-av_submenu_item-cd60ae892082b6507de6183a704636d2 menu-item-top-level menu-item-top-level-4' role='menuitem'><a href='#case-studies'  ><span class='avia-bullet'><\/span><span class='avia-menu-text'>CASE STUDIES<\/span><\/a><\/li>\n<li class='menu-item av-av_submenu_item-945bbd6e01dadfb2c7016cbf5f4dd6ac menu-item-top-level menu-item-top-level-5' role='menuitem'><a href='#further-reading'  ><span class='avia-bullet'><\/span><span class='avia-menu-text'>FURTHER READING \/ BIBLIOGRAPHY<\/span><\/a><\/li>\n<\/ul><\/div><\/div><div class='sticky_placeholder'><\/div>\n<div id='terminology'  class='avia-section av-av_section-36e01d3b1f843703d41c0aa16b591021 main_color avia-section-default avia-no-shadow  avia-builder-el-1  el_after_av_submenu  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1513'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c av_one_third  avia-builder-el-2  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_two_third-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_two_third-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_two_third-0aa7055fe62c3622faec82866afbaeb2 av_two_third  avia-builder-el-3  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>\u516c\u5171\u5173\u7cfb\u8bc4\u4f30\u548c\u7814\u7a76\u7684\u672f\u8bed\u548c\u8bcd\u5178<\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe\">\n#top .hr.av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe .hr-inner{\nwidth:300px;\nborder-color:#ff5800;\n}\n<\/style>\n<div  class='hr av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe hr-custom  avia-builder-el-5  el_after_av_textblock  el_before_av_textblock  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p id=\"u2061-2\"><span style=\"font-weight: 400;\">\u5206\u6790\u548c\u6d1e\u5bdf\u662f\u5982\u4eca\u70ed\u95e8\u7684\u4e1a\u52a1\u8bdd\u9898\u3002\u5728\u621120\u5e74\u7684\u4f20\u64ad\u6548\u679c\u8bc4\u4f30\u9886\u57df\u7684\u5de5\u4f5c\u7ecf\u9a8c\u4e2d\uff0c\u8fd9\u4e2a\u8bdd\u9898\u4ece\u6765\u6ca1\u6709\u5f15\u8d77\u8fd9\u4e48\u5927\u7684\u5174\u8da3\u3002\u8fd9\u79cd\u9700\u6c42\u5f15\u53d1\u4e86\u65b0\u8001\u4f9b\u5e94\u5546\u7eb7\u7eb7\u63d0\u4f9b\u8bb8\u591a\u4e0d\u540c\u7684\u5de5\u5177\u3001\u89e3\u51b3\u65b9\u6848\u548c\u670d\u52a1\u6765\u76d1\u63a7\u548c\u8bc4\u4f30\u4f20\u64ad\u6548\u679c\u3002\u6839\u636eKen Burbary\u7684\u7ef4\u57fa\u767e\u79d1\u4e2d\u663e\u793a\uff0c\u6709\u8d85\u8fc7220\u5bb6\u516c\u53f8\u63d0\u4f9b\u8fd9\u4e9b\u7c7b\u578b\u7684\u670d\u52a1\uff0c\u800c\u4e14\u8fd9\u4e2a\u6570\u5b57\u6bcf\u5929\u90fd\u5728\u589e\u957f\u3002<\/span><\/p>\n<p id=\"u2061-4\"><span style=\"font-weight: 400;\">\u4f17\u591a\u5177\u6709\u4e0d\u540c\u7ecf\u9a8c\u6c34\u5e73\u7684\u6f5c\u5728\u4f9b\u5e94\u5546\u53ef\u80fd\u4f1a\u5bfc\u81f4\u82e5\u5e72\u95ee\u9898\u3002\u5176\u4e2d\u4e4b\u4e00\u662f\u8bc4\u4f30\u76f8\u540c\u6d3b\u52a8\u65f6\uff0c\u4e0d\u540c\u7684\u4f9b\u5e94\u5546\u4e4b\u95f4\u5f97\u51fa\u7684\u7ed3\u8bba\u7f3a\u4e4f\u4e00\u81f4\u6027\u3002\u8fd9\u91cc\u7684\u4e00\u4e2a\u5173\u952e\u95ee\u9898\u662f\u4f9b\u5e94\u5546\u7ecf\u5e38\u4f7f\u7528\u9519\u8bef\u7684\u672f\u8bed\u548c\u5b9a\u4e49\u3002 \u4f8b\u5982\uff0c\u201c\u80fd\u89c1\u51e0\u7387\uff08OTS\uff09\u201d\uff0c\u201c\u8bfb\u8005\u6570\u201d\uff0c\u201c\u53d1\u884c\u91cf\u201d\u548c\u201c\u53d7\u4f17\u7fa4\u201d\u90fd\u610f\u5473\u7740\u4e0d\u540c\u7684\u4e1c\u897f\uff0c\u4f46\u5728\u67d0\u4e9b\u60c5\u51b5\u4e0b\uff0c\u4e0d\u540c\u7684\u4f9b\u5e94\u5546\u5728\u4e92\u6362\u4f7f\u7528\u3002\u8fd9\u4e9b\u7c7b\u578b\u7684\u95ee\u9898\u8fd8\u6709\u5f88\u591a\u5176\u4ed6\u4f8b\u5b50\uff0c\u4f8b\u5982\uff1a\u201c\u7f51\u9875\u70b9\u51fb\u6570\u201d\u548c\u201c\u7f51\u9875\u8bbf\u95ee\u91cf\u201d\uff0c\u7b49\u7b49\u3002<\/span><\/p>\n<p id=\"u2061-6\"><span style=\"font-weight: 400;\">\u4f5c\u4e3a\u4e00\u4e2a\u884c\u4e1a\uff0c\u5982\u679c\u6211\u4eec\u8981\u89e3\u51b3\u8fd9\u4e2a\u95ee\u9898\uff0c\u6211\u4eec\u5fc5\u987b\u786e\u4fdd\u6211\u4eec\u8868\u8fbe\u51fa\u6765\u7684\u610f\u601d\u4e0e\u6211\u4eec\u60f3\u8981\u8868\u8fbe\u7684\u610f\u601d\u662f\u4e00\u81f4\u7684\u3002\u884c\u4e1a\u9700\u8981\u5236\u5b9a\u6807\u51c6\u5e76\u5c55\u73b0\u4e00\u81f4\u53ef\u4fe1\u7684\u8bc4\u4f30\u65b9\u6cd5\uff0c\u56e0\u6b64\u6211\u4eec\u5fc5\u987b\u9996\u5148\u5728\u672f\u8bed\u7684\u4e00\u81f4\u6027\u548c\u51c6\u786e\u6027\u4e0a\u8fbe\u6210\u5171\u8bc6\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u77e5\u8bc6\u4ea7\u6743\u65b9\u9762\u7684\u4eba\u58eb\u60f3\u51fa\u4e86\u5f88\u597d\u7684\u529e\u6cd5\u6765\u5e2e\u52a9\u884c\u4e1a\u505a\u5230\u8fd9\u4e00\u70b9\u3002\u300a\u516c\u5171\u5173\u7cfb\u8bc4\u4f30\u4e0e\u7814\u7a76\u8f9e\u5178\u300b\u715e\u8d39\u82e6\u5fc3\u5730\u89e3\u91ca\u4e86\u6bcf\u4e2a\u5e38\u7528\u672f\u8bed\uff0c\u5e76\u63d0\u4f9b\u4e86\u6e05\u6670\u7684\u5b9a\u4e49\u3002 \u7531Don Stacks\u548cShannon Bowen\u7f16\u8f91\u7684\u300a\u516c\u5171\u5173\u7cfb\u8bc4\u4f30\u4e0e\u7814\u7a76\u8f9e\u5178\u300b\u53ef\u4ece\u8fd9\u91cc\u4e0b\u8f7d\u3002<\/span><\/p>\n<\/div><\/section><\/p><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='guidelines'  class='avia-section av-av_section-ba19096eaab5f32fc91e2f27be4c9573 main_color avia-section-default avia-no-shadow  avia-builder-el-7  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1513'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c av_one_third  avia-builder-el-8  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_two_third-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_two_third-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_two_third-0aa7055fe62c3622faec82866afbaeb2 av_two_third  avia-builder-el-9  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>\u5982\u4f55\u786e\u7acb\u53ef\u8861\u91cf\u7684\u516c\u5171\u5173\u7cfb\u76ee\u6807<\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe\">\n#top .hr.av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe .hr-inner{\nwidth:300px;\nborder-color:#ff5800;\n}\n<\/style>\n<div  class='hr av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe hr-custom  avia-builder-el-11  el_after_av_textblock  el_before_av_textblock  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p id=\"u4203-7\"><span style=\"font-weight: 400;\">\u5173\u4e8e\u77e5\u8bc6\u4ea7\u6743\uff0c\u7f8e\u56fd\u516c\u5171\u5173\u7cfb\u7814\u7a76\u6240\uff08\u4e0d\u540c\u4e8e\u82f1\u56fd\u516c\u5173\u884c\u4e1a\u534f\u4f1aCIPR\uff09\u66f4\u65b0\u4e86\u767d\u76ae\u4e66\u300a\u5982\u4f55\u8bbe\u5b9a\u53ef\u8861\u91cf\u7684\u516c\u5171\u5173\u7cfb\u76ee\u6807\u300b\u3002<\/span><\/p>\n<p id=\"u4203-9\"><span style=\"font-weight: 400;\">\u5728\u4efb\u4f55\u516c\u5173\u6d3b\u52a8\u5f00\u59cb\u65f6\u8bbe\u5b9a\u53ef\u8861\u91cf\u7684\u76ee\u6807\u90fd\u662f\u81f3\u5173\u91cd\u8981\u7684\u3002\u4f20\u64ad\u76ee\u6807\u9700\u8981\u652f\u6301\u7ec4\u7ec7\u7684\u76ee\u6807\u3002\u5b83\u4eec\u5e94\u8be5\u7b26\u5408SMART\u539f\u5219\uff08\u5177\u4f53\u7684\uff0c\u53ef\u8861\u91cf\u7684\uff0c\u53ef\u5b9e\u73b0\u7684\uff0c\u76f8\u5173\u7684\u548c\u6709\u65f6\u9650\u7684\uff09\u3002\u76ee\u6807\u9700\u8981\u5728\u5f00\u59cb\u4e00\u5207\u5de5\u4f5c\u4e4b\u524d\u63d0\u524d\u5236\u5b9a\uff0c\u5e76\u4e14\u660e\u786e\u5224\u65ad\u662f\u5426\u6210\u529f\u7684\u6807\u51c6\u662f\u4ec0\u4e48\u3002\u4f20\u64ad\u76ee\u6807\u9700\u8981\u8d85\u8d8a\u5355\u7eaf\u5730\u8ba1\u7b97\u7ed3\u679c\uff0c\u800c\u662f\u8981\u5c06\u4f20\u64ad\u6d3b\u52a8\u4e0e\u6001\u5ea6\u548c\u884c\u4e3a\u7684\u8f6c\u53d8\u8054\u7cfb\u8d77\u6765\uff0c\u5e76\u6700\u7ec8\u540c\u7ed9\u7ec4\u7ec7\u5e26\u6765\u7684\u5f71\u54cd\u8054\u7cfb\u8d77\u6765\u3002<\/span><\/p>\n<p id=\"u4203-29\"><span style=\"font-weight: 400;\">\u5173\u4e8e\u8fd9\u4e2a\u81f3\u5173\u91cd\u8981\u7684\u8bfe\u9898\uff0c\u77e5\u8bc6\u4ea7\u6743\u767d\u76ae\u4e66\u63d0\u4f9b\u4e86\u66f4\u591a\u4fe1\u606f\u3002\u8fd9\u4e2a\u767d\u76ae\u4e66\u7531\u77e5\u8bc6\u4ea7\u6743\u8bc4\u4f30\u59d4\u5458\u4f1a\u8d1f\u8d23\uff0c\u5e26\u5934\u4eba\u6709\u7b56\u5212\u4e0e\u8bc4\u4f30\u987e\u95ee\u5f17\u96f7\u65af\u7279W.\u5b89\u5fb7\u68ee\uff08Forrest W. Anderson\uff09\u3001\u6ce2\u7279-\u8bfa\u97e6\u5229( Porter Novelli)\u516c\u53f8\u7814\u7a76\u90e8\u9ad8\u7ea7\u526f\u603b\u88c1\u7433\u8fbe\u30fb \u54c8\u5fb7\u5229\uff08Linda Hadley\uff09\u3001\u51ef\u65cb\u516c\u5173\u516c\u53f8(Ketchum)\u5168\u7403\u7814\u7a76\u4e2d\u5fc3\u5408\u4f19\u4eba\u517c\u9996\u5e2d\u6267\u884c\u5b98\u5927\u536b\u30fb\u7f57\u514b\u5170\uff08David Rockland\uff09\u548c\u666e\u83b1\u59c6\uff08PRIME\uff09\u7814\u7a76\u4e2d\u5fc3\u9996\u5e2d\u6267\u884c\u5b98\u9a6c\u514b\u30fb\u97e6\u7eb3\uff08Mark Weiner\uff09\u3002<\/span><\/p>\n<p id=\"u4203-37\"><span style=\"font-weight: 400;\">\u300a\u5982\u4f55\u8bbe\u5b9a\u53ef\u8861\u91cf\u7684\u516c\u5171\u5173\u7cfb\u76ee\u6807\u300b\u4e00\u6587\u53ef\u4ee5\u5728\u8fd9\u91cc\u4e0b\u8f7d\u3002<\/span><\/p>\n<\/div><\/section><\/p><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='resource-table'  class='avia-section av-av_section-ba66889ab988304653c937f50f5c39de main_color avia-section-default avia-no-shadow  avia-builder-el-13  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1513'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c av_one_third  avia-builder-el-14  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_two_third-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_two_third-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_two_third-0aa7055fe62c3622faec82866afbaeb2 av_two_third  avia-builder-el-15  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>\u4f7f\u7528\u7efc\u5408\u6846\u67b6\u53ef\u80fd\u4f1a\u7528\u5230\u7684\u8d44\u6e90<\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe\">\n#top .hr.av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe .hr-inner{\nwidth:300px;\nborder-color:#ff5800;\n}\n<\/style>\n<div  class='hr av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe hr-custom  avia-builder-el-17  el_after_av_textblock  el_before_av_table  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div class='avia-data-table-wrap av-av_table-24f8615f79b661df6a729b42e276bf3d avia_responsive_table avia-table-1'><table  class='avia-table avia-data-table avia_pricing_default  avia-builder-el-18  el_after_av_hr  avia-builder-el-last  resources-table'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Table\" ><tbody><tr class='avia-heading-row'><th class='avia-highlight-col'>\u7c7b\u522b<\/th><th class=''>\u673a\u6784<\/th><th class=''>\u6570\u636e\u7c7b\u578b<\/th><th class=''>\u94fe\u63a5<\/th><\/tr><tr class=''><td class='avia-highlight-col'><b>\u4f20\u7edf\u5a92\u4f53<\/b><\/td><td class=''>BARB &#8211; Broadcast Audience Research Boar<\/td><td class=''>\u63d0\u4f9b\u6bcf\u5468\u3001\u6bcf\u6708\u548c\u6bcf\u5b63\u5ea6\u7684\u89c2\u770b\u6570\u636e\u3002\u5305\u62ec\u9891\u9053\u3001\u8282\u76ee\u548c\u89c2\u770b\u65b9\u9762\u7684\u6570\u636e\u3002<\/td><td class=''><a href=\"http:\/\/www.barb.co.uk\/\">barb.co.uk<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>JICREG &#8211; Joint Industry Committee for Regional Media Research<\/td><td class=''>\u5206\u533a\u57df\u4e3a\u5730\u65b9\u5a92\u4f53\u63d0\u4f9b\u62a5\u7eb8\u548c\u7f51\u7ad9\u62a5\u544a\u3002\u62a5\u544a\u6db5\u76d6\u5e73\u5747\u6bcf\u671f\u8bfb\u8005\u6570\u91cf\u548c\u5305\u62ec\u5e74\u9f84\uff0c\u6027\u522b\u548c\u793e\u4f1a\u7ecf\u6d4e\u7b49\u7ea7\u5728\u5185\u7684\u4eba\u53e3\u7edf\u8ba1\u6570\u636e\u3002<\/td><td class=''><a href=\"http:\/\/jiab.jicreg.co.uk\/\">jiab.jicreg.co.uk<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Mediatel<\/td><td class=''>\u636e\u3001\u89c4\u5212\u5de5\u5177\u3001\u5e02\u573a\u6d1e\u5bdf\u529b\u3001\u65b0\u95fb\u548c\u4f1a\u8bae\u7684\u884c\u4e1a\u5e73\u53f0\u3002<\/td><td class=''><a href=\"http:\/\/mediatel.co.uk\/\">mediatel.co.uk\/<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Newspaper Society<\/td><td class=''>\u80fd\u63d0\u4f9b\u6709\u9650\u7684\u8bfb\u8005\u6570\u91cf\u548c\u8986\u76d6\u8303\u56f4\u3002<\/td><td class=''><a href=\"http:\/\/www.newsmediauk.org\/\">newsmediauk.org<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>RAJAR &#8211; Radio Joint Audience Research<\/td><td class=''>\u63d0\u4f9b\u56fd\u5bb6\u548c\u5730\u65b9\u5e7f\u64ad\u7535\u53f0\u7684\u5b63\u5ea6\u6536\u542c\u6570\u636e\uff0c\u5305\u62ec\u8986\u76d6\u7387\u4ee5\u53ca\u6bcf\u4e2a\u542c\u4f17\u7684\u5e73\u5747\u6536\u542c\u5c0f\u65f6\u6570\u3002\u5305\u62ec\u901a\u8fc7\u6536\u97f3\u673a\u548c\u6570\u5b57\u5e73\u53f0\u6536\u542c\u7684\u4fe1\u606f\u56fe\u8868\u3002<\/td><td class=''><a href=\"http:\/\/www.nrs.co.uk\/\">nrs.co.uk<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>RAJAR &#8211; Radio Joint Audience Research<\/td><td class=''>\u63d0\u4f9b\u56fd\u5bb6\u548c\u5730\u65b9\u5e7f\u64ad\u7535\u53f0\u7684\u5b63\u5ea6\u6536\u542c\u6570\u636e\uff0c\u5305\u62ec\u8986\u76d6\u7387\u4ee5\u53ca\u6bcf\u4e2a\u542c\u4f17\u7684\u5e73\u5747\u6536\u542c\u5c0f\u65f6\u6570\u3002\u5305\u62ec\u901a\u8fc7\u6536\u97f3\u673a\u548c\u6570\u5b57\u5e73\u53f0\u6536\u542c\u7684\u4fe1\u606f\u56fe\u8868\u3002<\/td><td class=''><a href=\"http:\/\/www.rajar.co.uk\/\">rajar.co.uk<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><b>Social \/ digital media<\/b><\/td><td class=''>Alexa<\/td><td class=''>\u7f51\u7ad9\u6d41\u91cf\u6570\u636e\u6765\u6e90<\/td><td class=''><a href=\"http:\/\/www.alexa.com\/\">alexa.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Backtweets<\/td><td class=''>\u5728Twitter\u4e0a\u641c\u7d22\u94fe\u63a5<\/td><td class=''><a href=\"http:\/\/backtweets.com\/\">backtweets.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Bitly<\/td><td class=''>\u8fd9\u662f\u4e00\u4e2a\u63d0\u4f9b\u7f51\u5740\u7f29\u5199\u7684\u5de5\u5177\uff0c\u53ef\u4ee5\u63d0\u4f9b\u76f8\u5173\u7684\u5206\u6790\uff0c\u4f8b\u5982\u70b9\u51fb\u5386\u53f2\uff0c\u5e76\u901a\u8fc7Facebook\u548cTwitter\u5206\u4eab\u3002<\/td><td class=''><a href=\"https:\/\/bitly.com\/\">bitly.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Buffer<\/td><td class=''>\u5e2e\u52a9\u60a8\u63d0\u9ad8\u6d41\u91cf\uff0c\u589e\u52a0\u53c2\u4e0e\u5ea6\u5e76\u8282\u7701\u793e\u4ea4\u5a92\u4f53\u4e0a\u7684\u65f6\u95f4<\/td><td class=''><a href=\"https:\/\/buffer.com\/\">buffer.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Facebook Insights<\/td><td class=''>\u9488\u5bf9\u60a8\u7684\u5e10\u6237\u7684\u4e92\u52a8\u60c5\u51b5\u8fdb\u884c\u5206\u6790<\/td><td class=''><a href=\"https:\/\/www.facebook.com\/help\/search\/?q=insights\">facebook.com\/help\/search\/?q=insights<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Google Alerts<\/td><td class=''>\u6839\u636e\u641c\u7d22\u6761\u4ef6\uff0c\u5b9a\u671f\u63a8\u9001\u65b0\u7f51\u7ad9\u3001\u65b0\u95fb\u535a\u5ba2\u548c\u7814\u7a76\u5185\u5bb9<\/td><td class=''><a href=\"https:\/\/www.google.co.uk\/alerts\">google.co.uk\/alerts<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Google Analytics<\/td><td class=''>\u7f51\u7ad9\u5206\u6790<\/td><td class=''><a href=\"https:\/\/www.google.co.uk\/analytics\/\">google.co.uk\/analytics<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Google News Search<\/td><td class=''>\u8bb8\u591a\u65b0\u95fb\u670d\u52a1\u7684\u6807\u9898\u6c47\u603b\u548c\u641c\u7d22\u5f15\u64ce<\/td><td class=''><a href=\"https:\/\/news.google.co.uk\/\">news.google.co.uk<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Google Trends<\/td><td class=''>\u4e86\u89e3\u4eba\u4eec\u5728\u8c37\u6b4c\u4e0a\u641c\u7d22\u7684\u8d8b\u52bf<\/td><td class=''><a href=\"https:\/\/www.google.co.uk\/trends\/\">google.co.uk\/trends<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Hootsuite<\/td><td class=''>\u793e\u4ea4\u5a92\u4f53\u89c4\u5212\u4e0e\u7ba1\u7406\u5de5\u5177<\/td><td class=''><a href=\"http:\/\/www.hootsuite.com\">hootsuite.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Kred<\/td><td class=''>\u5f71\u54cd\u529b\u5206\u6570\u548c\u5e73\u53f0<\/td><td class=''><a href=\"http:\/\/www.home.kred \">home.kred<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>LinkedIn Analytics<\/td><td class=''>\u4e0e\u4e2a\u4eba\u5e10\u6237\u4e92\u52a8\u7684\u5206\u6790<\/td><td class=''><a href=\"http:\/\/www.linkedin.com\/help\">linkedin.com\/help<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Social Bakers<\/td><td class=''>\u6765\u81ea\u793e\u4ea4\u5a92\u4f53\u7684\u6570\u636e\u5206\u6790<\/td><td class=''><a href=\"http:\/\/www.socialbakers.com\">socialbakers.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Socialmention<\/td><td class=''>\u5b9e\u65f6\u793e\u4ea4\u5a92\u4f53\u7814\u7a76\u4e0e\u5206\u6790<\/td><td class=''><a href=\"http:\/\/www.socialmention.com\">socialmention.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Thunderclap<\/td><td class=''>Thunderclap\u662f\u4e00\u4e2a\u201c\u55a7\u56a3\u7684\u201d\u5e73\u53f0\uff0c\u8ba9\u4e2a\u4eba\u548c\u516c\u53f8\u628a\u4eba\u4eec\u805a\u96c6\u5728\u4e00\u8d77\u4f20\u64ad\u4fe1\u606f\u3002<\/td><td class=''><a href=\"http:\/\/www.thunderclap.it\">thunderclap.it<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Traackr<\/td><td class=''>\u610f\u89c1\u9886\u8896\u8bc6\u522b\u548c\u7ba1\u7406\u5e73\u53f0<\/td><td class=''><a href=\"http:\/\/www.traackr.com\">traackr.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Tweetdeck<\/td><td class=''>\u63a8\u7279\u76d1\u6d4b\u548c\u53c2\u4e0e\u5ea6\u5de5\u5177<\/td><td class=''><a href=\"http:\/\/tweetdeck.twitter.com\">tweetdeck.twitter.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Tweriod<\/td><td class=''>Tweriod\u7ed9\u4f60\u6700\u597d\u7684\u63a8\u6587<\/td><td class=''><a href=\"http:\/\/www.tweriod.com\">tweriod.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Twitter Analytics<\/td><td class=''>\u4e0e\u60a8\u5e10\u6237\u4e92\u52a8\u7684\u5206\u6790<\/td><td class=''><a href=\"http:\/\/www.analytics.twitter.com\">analytics.twitter.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><b>\u4ed8\u8d39\u5a92\u4f53<\/b><br \/>\n<\/td><td class=''>IAB &#8211; Internet Advertising Bureau<\/td><td class=''>IAB\u7f51\u7ad9\u5728\u8d44\u6e90\u90e8\u5206\u5305\u62ec\u4e00\u4e2a\u672f\u8bed\u8bf4\u660e\uff0c\u5e76\u4ee5\u7279\u5b9a\u9886\u57df\u7684\u6570\u636e\u548c\u56fe\u8868\u4e3a\u91cd\u70b9<\/td><td class=''><a href=\"http:\/\/www.iabuk.net\">iabuk.net<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>IPA &#8211; Institute of Practitioners in Advertising<\/td><td class=''>IPA\u7f51\u7ad9\u5305\u62ec\u8bc4\u4f30\u5e7f\u544a\u5ba3\u4f20\u7684\u6700\u4f73\u5b9e\u8df5\u6307\u5357<\/td><td class=''><a href=\"http:\/\/www.ipa.co.uk\">ipa.co.uk<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Netvibes<\/td><td class=''>\u4e3a\u5e7f\u544a\u3001\u793e\u4ea4\u3001\u5a92\u4f53\u548c\u516c\u5173\u516c\u53f8\u63d0\u4f9b\u56fe\u8868\u89e3\u51b3\u65b9\u6848<\/td><td class=''><a href=\"http:\/\/www.netvibes.com\">netvibes.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><b>Market research<\/b><\/td><td class=''>Eventbrite<\/td><td class=''>\u63a8\u5e7f\u3001\u9080\u8bf7\u7ba1\u7406\u548c\u6d3b\u52a8\u6ce8\u518c\u7684\u5de5\u5177\uff0c\u80fd\u591f\u76d1\u63a7\u5f53\u5929\u7684\u56de\u590d\u548c\u767b\u5f55\u60c5\u51b5\u3002<\/td><td class=''><a href=\"http:\/\/www.eventbrite.co.uk\">eventbrite.co.uk<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Mail Chimp<br \/>\n<\/td><td class=''>\u521b\u5efa\u3001\u53d1\u9001\u548c\u8ddf\u8e2a\u7535\u5b50\u90ae\u4ef6\u6d41\u91cf\u7684\u5de5\u5177\u3002<\/td><td class=''><a href=\"http:\/\/www.mailchimp.com\">mailchimp.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Market Research Society<br \/>\n<\/td><td class=''>\u5e02\u573a\u7814\u7a76\u5b66\u4f1a\uff08MRS\uff09\u662f\u4e16\u754c\u9886\u5148\u7684\u7814\u7a76\u534f\u4f1a\uff0c\u4e3a\u9700\u8981\u4f7f\u7528\u6570\u636e\u7684\u4eba\u4eec\u751f\u6210\u5e76\u89e3\u8bfb\u8bc1\u636e\u6570\u636e\uff0c\u4e3a\u5546\u4e1a\u7b56\u7565\u548c\u516c\u5171\u653f\u7b56\u7684\u76f8\u5173\u51b3\u7b56\u63d0\u4f9b\u4f9d\u636e\u3002<\/td><td class=''><a href=\"http:\/\/www.mrs.org.uk\">mrs.org.uk<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Polldaddy<\/td><td class=''>\u5728\u7ebf\u8c03\u67e5\u5de5\u5177<\/td><td class=''><a href=\"http:\/\/www.polldaddy.com\">polldaddy.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Smart Survey<\/td><td class=''>\u5728\u7ebf\u8c03\u67e5\u5de5\u5177<\/td><td class=''><a href=\"http:\/\/www.smartsurvey.co.uk\">smartsurvey.co.uk<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Survey Monkey<\/td><td class=''>\u5728\u7ebf\u8c03\u67e5\u5de5\u5177<\/td><td class=''><a href=\"http:\/\/www.surveymonkey.co.uk\">surveymonkey.co.uk<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><b>Business insights and data visualisation<\/b><\/td><td class=''>Microsoft BI<\/td><td class=''>Microsoft Power BI\u5c06\u6570\u636e\u8f6c\u6362\u4e3a\u4e30\u5bcc\u7684\u53ef\u89c6\u5316\u6548\u679c<\/td><td class=''><a href=\"http:\/\/powerbi.microsoft.com\">powerbi.microsoft.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Tableau<\/td><td class=''>\u4e0d\u540c\u6765\u6e90\u7684\u6570\u636e\u7684\u53ef\u89c6\u5316\u5de5\u5177<\/td><td class=''><a href=\"http:\/\/www.tableau.com\">tableau.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Piktochart<\/td><td class=''>\u5236\u4f5c\u56fe\u8868<\/td><td class=''><a href=\"http:\/\/piktochart.com\">piktochart.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Prezi<\/td><td class=''>\u6f14\u793a\u8f6f\u4ef6<br \/>\n<\/td><td class=''><a href=\"http:\/\/prezi.com\">prezi.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><b>Miscellaneous<\/b><\/td><td class=''>AMEC<\/td><td class=''><br \/>\n\u7528\u4e8e\u8bc4\u4f30\u548c\u5206\u6790\u8d44\u6e90\u7684\u7f51\u7ad9\uff0c\u5305\u62ec\u8bc4\u4f30\u4f9b\u5e94\u5546\u5217\u8868\uff0c\u6700\u4f73\u5b9e\u8df5\u548c\u6848\u4f8b\u7814\u7a76\u3002<\/td><td class=''><a href=\"http:\/\/www.amecorg.com\/resource-centre\">amecorg.com\/resource-centre<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>CIPR<\/td><td class=''>CIPR\u6709\u8bb8\u591a\u8d44\u6e90\uff0c\u5305\u62ec\u300a\u793e\u4ea4\u5a92\u4f53\u8bc4\u4f30\u6307\u5357\u300b\u548c\u300a\u793e\u4ea4\u5a92\u4f53\u76d1\u6d4b\u6307\u5357\u300b\u3002<\/td><td class=''><a href=\"http:\/\/www.cipr.co.uk\">cipr.co.uk<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>data.gov.uk<\/td><td class=''>\u653f\u5e9c\u6570\u636e\u548c\u62a5\u544a\u3002 \u901a\u8fc7\u4f7f\u7528\u9875\u9762\u5de6\u4fa7\u7684\u83dc\u5355- \u201c\u51fa\u7248\u7c7b\u578b\u201d\u63d0\u4f9b\u7814\u7a76\u5206\u6790\u548c\u7edf\u8ba1\u9009\u9879\uff0c\u6765\u7f29\u5c0f\u641c\u7d22\u8303\u56f4 \u3002<\/td><td class=''><a href=\"http:\/\/gov.uk\">gov.uk<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>ICCO<\/td><td class=''>\u56fd\u9645\u4f20\u64ad\u54a8\u8be2\u534f\u4f1a\uff08ICCO\uff09\u4ee3\u8868\u4e86\u5168\u7403\u516c\u5171\u5173\u7cfb\u54a8\u8be2\u673a\u6784\u7684\u58f0\u97f3\u3002<\/td><td class=''><a href=\"http:\/\/www.iccopr.com\">iccopr.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>IPR<\/td><td class=''>\u516c\u5171\u5173\u7cfb\u7814\u7a76\u6240\u662f\u4e00\u4e2a\u81f4\u529b\u4e8e\u516c\u5171\u5173\u7cfb\u7814\u7a76\u7684\u975e\u8425\u5229\u6027\u57fa\u91d1\u4f1a\u3002<\/td><td class=''><a href=\"http:\/\/www.instituteforpr.org\">instituteforpr.org<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Neighbourhood Statistics<\/td><td class=''>\u5982\u679c\u60a8\u6b63\u5728\u5f00\u5c55\u66f4\u591a\u672c\u5730\u6216\u533a\u57df\u6027\u9879\u76ee\uff0c\u90a3\u4e48\u672c\u7f51\u7ad9\u63d0\u4f9b\u4e86\u5927\u91cf\u4fe1\u606f\u3002<\/td><td class=''><a href=\"http:\/\/www.neighbourhood.statistics.gov.uk\">neighbourhood.statistics.gov.uk<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>OFCOM &#8211; the communications regulator<\/td><td class=''>OFCOM\u7f51\u7ad9\u5305\u62ec\u7535\u89c6\u3001\u6570\u5b57\u5e7f\u64ad\u548c\u5ea7\u673a\/\u624b\u673a\u7684\u6240\u6709\u6743\u548c\u4f7f\u7528\u6570\u636e\u3002<\/td><td class=''><a href=\"http:\/\/www.ofcom.org\">ofcom.org<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>ONS &#8211; Office for National Statistics<\/td><td class=''>\u4e30\u5bcc\u7684\u6570\u636e\uff08\u5305\u62ec2011\u5e74\u4eba\u53e3\u666e\u67e5\u6570\u636e\uff09\uff0c\u53ef\u4ee5\u6309\u4e3b\u9898\u6216\u5b57\u6bcd\u987a\u5e8f\u6d4f\u89c8\uff0c\u800c\u4e0d\u9700\u8981\u4e8b\u5148\u77e5\u9053\u8981\u67e5\u627e\u4f55\u79cd\u8c03\u67e5\u6570\u636e\u3002 Nomis\u662f\u7531\u56fd\u5bb6\u7edf\u8ba1\u5c40ONS\u63d0\u4f9b\u7684\u670d\u52a1\uff0c\u53ef\u4ee5\u4ece\u5b98\u65b9\u6765\u6e90\u514d\u8d39\u83b7\u5f97\u82f1\u56fd\u6700\u4e3a\u8be6\u7ec6\u548c\u6700\u65b0\u7684\u52b3\u52a8\u529b\u5e02\u573a\u7edf\u8ba1\u6570\u636e\u3002<\/td><td class=''><a href=\"http:\/\/www.ons.gov.uk\/ons\">ons.gov.uk\/ons<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>PRCA<\/td><td class=''>PRCA\u4fc3\u8fdb\u516c\u5171\u5173\u7cfb\u548c\u5185\u90e8\u6c9f\u901a\u5de5\u4f5c\u7684\u5404\u4e2a\u65b9\u9762\uff0c\u5e2e\u52a9\u56e2\u961f\u548c\u4e2a\u4eba\u5b9e\u73b0\u5176\u5411\u5ba2\u6237\u548c\u7ec4\u7ec7\u63d0\u4f9b\u7684\u4ef7\u503c\u6700\u5927\u5316<\/td><td class=''><a href=\"http:\/\/www.prca.org.uk\">prca.org.uk<\/a><\/td><\/tr><\/tbody><\/table><\/div><style type='text\/css'>.avia-table-1 td:nth-of-type(1):before { content: '\u7c7b\u522b'; } .avia-table-1 td:nth-of-type(2):before { content: '\u673a\u6784'; } .avia-table-1 td:nth-of-type(3):before { content: '\u6570\u636e\u7c7b\u578b'; } .avia-table-1 td:nth-of-type(4):before { content: '\u94fe\u63a5'; } <\/style><\/p><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='case-studies'  class='avia-section av-av_section-837ca91b05f1a99661c985bed67ffaa6 main_color avia-section-default avia-no-shadow  avia-builder-el-19  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1513'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c av_one_third  avia-builder-el-20  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_two_third-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_two_third-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_two_third-0aa7055fe62c3622faec82866afbaeb2 av_two_third  avia-builder-el-21  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>\u6848\u4f8b\u7814\u7a76<\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe\">\n#top .hr.av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe .hr-inner{\nwidth:300px;\nborder-color:#ff5800;\n}\n<\/style>\n<div  class='hr av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe hr-custom  avia-builder-el-23  el_after_av_textblock  el_before_av_textblock  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p id=\"u22363-2\"><strong>\u6846\u67b6\u6848\u4f8b\u7814\u7a76<\/strong><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-e64079afa21cff8c08ebaa3ccb280054 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock framework-case-studies'  itemprop=\"text\" ><p>THE STROKE ASSOCIATION<a class=\"framework-button\" href=\"https:\/\/amec.blazedev.co.uk\/amecframework\/assets\/ph-framework-case-study-stroke-association.pdf\" target=\"_blank\">\u4e0b\u8f7d\uff08\u94fe\u63a5\uff09<\/a><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-e64079afa21cff8c08ebaa3ccb280054 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock framework-case-studies'  itemprop=\"text\" ><p>NHS BLOOD &amp; TRANSPLANT<a class=\"framework-button\" href=\"https:\/\/amec.blazedev.co.uk\/amecframework\/assets\/ph-framework-casestudy-nhs-blood-and-transplant.pdf\" target=\"_blank\">\u4e0b\u8f7d\uff08\u94fe\u63a5\uff09<\/a><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-e64079afa21cff8c08ebaa3ccb280054 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock framework-case-studies'  itemprop=\"text\" ><p id=\"u10289-2\">STONER SLOTH<a class=\"framework-button\" href=\"https:\/\/amec.blazedev.co.uk\/amecframework\/assets\/jm-stoner-sloth-case-study.pdf\" target=\"_blank\">\u4e0b\u8f7d\uff08\u94fe\u63a5\uff09<\/a><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div id=\"u22363-4\" class=\"ts-Default-Link-Style--copy clearfix colelem shared_content\" data-content-guid=\"u22363-4_content\">\n<div id=\"u22372-4\" class=\"ts-Default-Link-Style--copy clearfix colelem shared_content\" data-content-guid=\"u22372-4_content\">\n<p id=\"u22372-2\"><strong>\u6574\u5408\u4f20\u64ad\u6848\u4f8b\u7814\u7a76\uff1a<\/strong><\/p>\n<\/div>\n<div id=\"pu10240-4\" class=\"clearfix colelem shared_content\" data-content-guid=\"pu10240-4_content\"><\/div>\n<\/div>\n<div id=\"pu10283-4\" class=\"clearfix colelem shared_content\" data-content-guid=\"pu10283-4_content\"><\/div>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-e64079afa21cff8c08ebaa3ccb280054 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock framework-case-studies'  itemprop=\"text\" ><p id=\"u10289-2\">WHO REALLY WON CHRISTMAS?<a class=\"framework-button\" href=\"https:\/\/amec.blazedev.co.uk\/amecframework\/assets\/who-really-won-christmas.pdf\" target=\"_blank\">\u4e0b\u8f7d\uff08\u94fe\u63a5\uff09<\/a><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-e64079afa21cff8c08ebaa3ccb280054 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock framework-case-studies'  itemprop=\"text\" ><p id=\"u10289-2\">THE SOCIAL PR VIRTUOSO<a class=\"framework-button\" href=\"https:\/\/amec.blazedev.co.uk\/amecframework\/assets\/sb-case-study-social-pr-virtuoso.pdf\" target=\"_blank\">\u4e0b\u8f7d\uff08\u94fe\u63a5\uff09<\/a><\/p>\n<\/div><\/section><\/p><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='further-reading'  class='avia-section av-av_section-e72acb0dbc10c4b9e7cd9ff34967d362 main_color avia-section-default avia-no-shadow  avia-builder-el-31  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1513'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c av_one_third  avia-builder-el-32  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_two_third-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_two_third-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_two_third-0aa7055fe62c3622faec82866afbaeb2 av_two_third  avia-builder-el-33  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div id=\"u2082-4\" class=\"clearfix colelem shared_content\" data-content-guid=\"u2082-4_content\">\n<h2 id=\"u2082-2\">\u5ef6\u4f38\u9605\u8bfb\/ \u53c2\u8003\u6587\u732e<\/h2>\n<\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe\">\n#top .hr.av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe .hr-inner{\nwidth:300px;\nborder-color:#ff5800;\n}\n<\/style>\n<div  class='hr av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe hr-custom  avia-builder-el-35  el_after_av_textblock  el_before_av_textblock  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div id=\"u22363-4\" class=\"ts-Default-Link-Style--copy clearfix colelem shared_content\" data-content-guid=\"u22363-4_content\">\n<h3 id=\"u22363-2\">\u4f20\u64ad\u4e0e\u516c\u5171\u5173\u7cfb\u8bc4\u4f30<\/h3>\n<h4>\u5b66\u672f\u4e66\u7c4d\u548c\u4e66\u7c4d\u7ae0\u8282<\/h4>\n<p id=\"u2076-6\">\n<\/div>\n<div id=\"pu10283-4\" class=\"clearfix colelem shared_content\" data-content-guid=\"pu10283-4_content\"><\/div>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-f49a2cdabdda14cee26eae80f9e39463 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock academic-books'  itemprop=\"text\" ><p id=\"u2076-6\">Daymon, C., &amp; Holloway, I. (2011). Qualitative research methods in public relations and marketing communications (2nd ed.). Abingdon, UK: Routledge.<\/p>\n<p id=\"u2076-8\">Blanchard, O. (2011). Social media ROI: Managing and measuring social media efforts in your organization. Indianapolis, IN: Que; Boston, MA: Pearson.<\/p>\n<p id=\"u2076-10\">Brody, E., &amp; Stone, G. (1989). Public relations research. New York, NY: Praeger.<\/p>\n<p id=\"u2076-12\">Broom, G., &amp; Dozier, D. (1990). Using research in public relations: Applications to program management. Englewood Cliffs, NJ: Prentice-Hall.<\/p>\n<p id=\"u2076-14\">Broom, G., &amp; Macnamara, J. (2009). Evaluating the program. In G. Broom, Cutlip &amp; Center\u2019s effective public relations (10th ed., pp. 349\u2013376). Upper Saddle River, NJ: Prentice Hall.<\/p>\n<p id=\"u2076-16\">Devereaux Ferguson, S. (1999). Constructing a theoretical framework for evaluating public relations programs and activities. In M. Roloff (Ed.). 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Journal of Health Communication: International Perspectives, 19(12), 1449\u20131459.<\/p>\n<p id=\"u2076-385\">O\u2019Connor-Fleming, M., Parker, E., Higgins, H., &amp; Gould, T. (2006). A framework for evaluating health promotion programs. Health Promotion Journal of Australia, 17(1), 61\u201366. Available at <a class=\"nonblock\" href=\"http:\/\/eprints.qut.edu.au\/9440\/1\/9440.pdf\" target=\"_blank\">http:\/\/eprints.qut.edu.au\/9440\/1\/9440.pdf<\/a><\/p>\n<p id=\"u2076-387\">Rice, R., &amp; Atkin, C. (Eds.). (2013). Public communication campaigns (4th ed.). Thousand Oaks, CA: Sage.<\/p>\n<p id=\"u2076-389\">Shiavo, R. (2014). Planning, implementing, and evaluating a health communication intervention. In Health communication: From theory to practice (2nd ed., Part 3). 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Lawrence, KS: University of Kansas Work Group for Community Health and Development. Available at <a class=\"nonblock\" href=\"http:\/\/ctb.ku.edu\/en\/table-of-contents\/overview\/models-for-community-health-and-development\/logic-model-development\/main\" target=\"_blank\">http:\/\/ctb.ku.edu\/en\/table-of-contents\/overview\/models-for-community-health-and-development\/logic-model-development\/main<\/a><\/p>\n<p id=\"u2076-405\">Owen, J. (2006). Program evaluation: Forms and approaches (3rd ed.). Crows Nest, NSW: Allen &amp; Unwin.<\/p>\n<p id=\"u2076-407\">Rossi, P., Lipsey, M., &amp; Freeman, H. (2004). Evaluation: A systematic approach (7th ed.). Thousand Oaks, CA: Sage.<\/p>\n<p id=\"u2076-409\">Wholey, J. (1987). Evaluability assessment: Developing program theory. New Directions for Program Evaluation, 33, 77\u201392.<\/p>\n<p id=\"u2076-411\">Program Evaluation: (See also \u2018Program Logic Models\u2019)<\/p>\n<p id=\"u2076-413\">Barrett, F. (2013). 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Developing a logic model: Teaching and training guide. Available at\u00a0<a class=\"nonblock\" href=\"http:\/\/www.uwex.edu\/ces\/pdande\/evaluation\/pdf\/lmguidecomplete.pdf\" target=\"_blank\">http:\/\/www.uwex.edu\/ces\/pdande\/evaluation\/pdf\/lmguidecomplete.pdf<\/a><\/p>\n<p id=\"u2076-441\">Julian, D. (1997). The utilization of the logic model as a system level planning and evaluation device. Evaluation and Program Planning, 20(3), 251\u2013257.<\/p>\n<p id=\"u2076-446\">Kellogg Foundation. (2004). Logic model development guide. Battle Creek, MI: Author. Available at\u00a0<a class=\"nonblock\" href=\"http:\/\/www.epa.gov\/evaluate\/pdf\/eval-guides\/logic-model-development-guide.pdf\" target=\"_blank\">http:\/\/www.epa.gov\/evaluate\/pdf\/eval-guides\/logic-model-development-guide.pdf<\/a><\/p>\n<p id=\"u2076-448\">Knowlton, L. &amp; Phillips, C. (2013). The logic model guidebook: Better strategies for great results (2nd ed.). Thousand Oaks, CA: Sage.<\/p>\n<p id=\"u2076-450\">McLaughlin, J., &amp; Jordan, J. (1999). Logic models: a tool for telling your program\u2019s performance story. Evaluation and Program Planning, 22(1), 65\u201372.<\/p>\n<p id=\"u2076-452\">Milstein, B., &amp; Chapel, T. (2014). Developing a logic model or theory of change. Community Tool Box.<\/p>\n<p id=\"u2076-457\">Lawrence, KS: University of Kansas Work Group for Community Health and Development. Available at <a class=\"nonblock\" href=\"http:\/\/ctb.ku.edu\/en\/table-of-contents\/overview\/models-for-community-health-and-development\/logic-model-development\/main\" target=\"_blank\">http:\/\/ctb.ku.edu\/en\/table-of-contents\/overview\/models-for-community-health-and-development\/logic-model-development\/main<\/a><\/p>\n<p id=\"u2076-462\">PCI (Practical Concepts, Inc.) (1979). The logical framework. A manager\u2019s guide to a scientific approach to design &amp; evaluation. Washington, DC. 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Available at\u00a0<a class=\"nonblock\" href=\"http:\/\/betterevaluation.org\/\" target=\"_blank\">http:\/\/betterevaluation.org\/<\/a><\/p>\n<p id=\"u2076-474\">Boardman, E., Greenberg, D., Vining, A., &amp; Weimer, D. (2010). Cost-benefit analysis concepts and practice (4th ed.). Upper Saddle River, NJ: Prentice Hall.<\/p>\n<p id=\"u2076-479\">Commonwealth Scientific and Industrial Research Organization. (2014). How CSIRO ensures it delivers impact. Sydney, NSW: Author. Available at <a class=\"nonblock\" href=\"http:\/\/www.csiro.au\/en\/About\/Strategy-structure\/Our-impact-framework\" target=\"_blank\">http:\/\/www.csiro.au\/en\/About\/Strategy-structure\/Our-impact-framework<\/a><\/p>\n<p id=\"u2076-484\">International Integrated Reporting Council. (2013). International Integrated Reporting Framework. London, UK. Available at\u00a0<a class=\"nonblock\" href=\"http:\/\/www.theiirc.org\/international-ir-framework\" target=\"_blank\">http:\/\/www.theiirc.org\/international-ir-framework<\/a><\/p>\n<p id=\"u2076-486\">Kaplan, R., &amp; Norton, D. (1992, January-February). The balanced scorecard: Measures that drive performance. Harvard Business Review, 70(1), 71\u201379.<\/p>\n<p id=\"u2076-488\">Layard, R., &amp; Glaister, S. (1994). Cost-benefit analysis (2nd ed). Cambridge, UK: Cambridge University Press.<\/p>\n<p id=\"u2076-490\">Levin, H., &amp; McEwan, P. (2001). Cost-effectiveness analysis: Methods and applications. Thousand Oaks, CA: Sage.<\/p>\n<p id=\"u2076-492\">Love, A. (1991). Internal evaluation: Building organizations from within. Newbury Park, CA: Sage.<\/p>\n<p id=\"u2076-494\">Mishan, E., &amp; Quah, E. (2007). Cost-benefit analysis (5th ed.). Milton Park, UK: Routledge.<\/p>\n<p id=\"u2076-496\">Walsh, C. (2008). Key management ratios (4th ed.). Harlow, UK: Prentice Hall\/Financial Times.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 id=\"u2076-499\">\u8425\u9500\uff1a<\/h4>\n<p id=\"u2076-504\">Content Marketing Framework: Measurement. (n.d.). Content Marketing Institute. Available at\u00a0<a class=\"nonblock\" href=\"http:\/\/contentmarketinginstitute.com\/measurement\/\" target=\"_blank\">http:\/\/contentmarketinginstitute.com\/measurement\/<\/a><\/p>\n<p id=\"u2076-506\">Farris, P., Bendle, N., Pfeifer, P., &amp; Reibstein, D. (2010). Marketing metrics: The definitive guide to measuring marketing performance (2nd ed.). Upper Saddle River, NJ: Pearson Education.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 id=\"u2076-509\">\u9f13\u52b1\u578b\u5e02\u573a\u8425\u9500\uff1a<\/h4>\n<p id=\"u2076-511\">\u53c2\u89c1\u201c\u884c\u4e3a\u7ecf\u6d4e\u5b66\/\u7814\u7a76\u201d<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 id=\"u2076-514\">\u5fc3\u7406\u5b66\/\u793e\u4f1a\u5fc3\u7406\u5b66\uff1a<\/h4>\n<p id=\"u2076-516\">McGuire, W. (1985). Attitudes and attitude change. In G. Lindzey &amp; E. Aronson (Eds.), Handbook of social psychology (2nd ed., Vol. 3, pp. 136-314). Reading, MA: Addison-Wesley.<\/p>\n<p id=\"u2076-518\">McGuire, W. J. (2001). Input and output variables currently promising for constructing persuasive communications. In R. Rice &amp; C. Atkin (Eds.), Public communication campaigns (3rd ed., pp. 22\u201348). Thousand Oaks, CA: Sage.<\/p>\n<p id=\"u2076-520\">See also \u2018Engagement\u2019 and \u2018Behavioural Economics\/Insights\u2019<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 id=\"u2076-523\">\u53c2\u4e0e\u5ea6<\/h4>\n<p id=\"u2076-525\">Macey, W., &amp; Schneider, B. (2008). The meaning of employee engagement. Industrial and Organizational Psychology, 1, 3\u201330.<\/p>\n<p id=\"u2076-527\">Meyer, J., &amp; Smith, C. (2000). HRM practices and organisational commitment: A test of a mediation model. Canadian Journal of Administrative Services, 17, 319\u2013331.<\/p>\n<p id=\"u2076-532\">\u00a0Rhoades, L., Eisenberger, R., &amp; Armeli, S. (2001). Affective commitment to the organization: The contribution of perceived organizational support. Journal of Applied Psychology, 86, 825\u2013836. Available\u00a0<a class=\"nonblock\" href=\"http:\/\/www.psychology.uh.edu\/faculty\/Eisenberger\/files\/04_Affective_Commitment_to_the_Organization.pdf\" target=\"_blank\">http:\/\/www.psychology.uh.edu\/faculty\/Eisenberger\/files\/04_Affective_Commitment_to_the_Organization.pdf<\/a><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 id=\"u2076-535\"><span id=\"u2076-534\">\u901a\u7528\u8bc4\u4f30\u8d44\u6e90<\/span><\/h4>\n<p id=\"u2076-540\">\u7f8e\u56fd\u8bc4\u4f30\u534f\u4f1a &#8211; <a class=\"nonblock\" href=\"http:\/\/www.eval.org\/\" target=\"_blank\">www.eval.org<\/a><\/p>\n<p id=\"u2076-545\">\u6fb3\u5927\u5229\u4e9a\u8bc4\u4f30\u534f\u4f1a &#8211; <a class=\"nonblock\" href=\"http:\/\/www.aes.asn.au\/\" target=\"_blank\">www.aes.asn.au<\/a><\/p>\n<p id=\"u2076-550\">\u54c8\u4f5b\u5bb6\u5ead\u7814\u7a76\u9879\u76ee\uff0c\u8bc4\u4f30\u4ea4\u6d41 &#8211; <a class=\"nonblock\" href=\"http:\/\/www.gse.harvard.edu\/hfrp\/eval.html\" target=\"_blank\">www.gse.harvard.edu\/hfrp\/eval.html<\/a><\/p>\n<p id=\"u2076-555\">Trochim, W.\uff082006\uff09\u3002 \u8bc4\u4f30\u7814\u7a76\u3002 \u7814\u7a76\u65b9\u6cd5\u77e5\u8bc6\u5e93<a class=\"nonblock\" href=\"http:\/\/www.socialresearchmethods.net\/kb\/evaluation.php\" target=\"_blank\">http:\/\/www.socialresearchmethods.net\/kb\/evaluation.php\u00a0<\/a><\/p>\n<p id=\"u2076-560\">\u82f1\u56fd\u8bc4\u4f30\u534f\u4f1a &#8211; <a class=\"nonblock\" href=\"http:\/\/www.evaluation.org.uk\/\" target=\"_blank\">http:\/\/www.evaluation.org.uk\/<\/a><\/p>\n<\/div><\/section><\/p><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":1509,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"class_list":["post-1513","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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