{"id":1510,"date":"2017-04-28T09:50:33","date_gmt":"2017-04-28T08:50:33","guid":{"rendered":"http:\/\/amecorg.com\/amecframework\/zh-hans\/?page_id=1136"},"modified":"2017-04-28T09:50:33","modified_gmt":"2017-04-28T08:50:33","slug":"taxonomy","status":"publish","type":"page","link":"https:\/\/amec.blazedev.co.uk\/amecframework\/zh-hans\/home\/supporting-material\/taxonomy\/","title":{"rendered":"Taxonomy"},"content":{"rendered":"<div id='top'  class='avia-section av-av_section-29380bcf3455b1959c0df92273a3ca79 main_color avia-section-default avia-no-shadow  avia-builder-el-0  el_before_av_hr  avia-builder-el-first  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1510'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c av_one_full  avia-builder-el-1  avia-builder-el-no-sibling  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_textblock-7f1066956f81e6629fcde6ff239064a8\">\n#top .av_textblock_section.av-av_textblock-7f1066956f81e6629fcde6ff239064a8 .avia_textblock{\nfont-size:35px;\n}\n<\/style>\n<section  class='av_textblock_section av-av_textblock-7f1066956f81e6629fcde6ff239064a8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock taxonomy-of-evaluation'  itemprop=\"text\" ><p style=\"text-align: center; margin-top: -20px;\">\u8fc8\u5411\u6807\u51c6\u5316\u7684\u8bc4\u4f30\u5206\u7c7b\u6cd5<\/p>\n<\/div><\/section><\/div>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1510'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-cff9db79973b2b34cd1182f84c56818a\">\n#top .hr.av-av_hr-cff9db79973b2b34cd1182f84c56818a{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-av_hr-cff9db79973b2b34cd1182f84c56818a .hr-inner{\nwidth:300px;\nborder-color:#ff5800;\n}\n<\/style>\n<div  class='hr av-av_hr-cff9db79973b2b34cd1182f84c56818a hr-custom  avia-builder-el-3  el_after_av_section  el_before_av_one_third  avia-builder-el-first  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c av_one_third  avia-builder-el-4  el_after_av_hr  el_before_av_one_third  first flex_column_div av-zero-column-padding  '     ><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-70bcf6a5b8f6cf64519f651ebf272d93\">\n.flex_column.av-av_one_third-70bcf6a5b8f6cf64519f651ebf272d93{\nborder-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-70bcf6a5b8f6cf64519f651ebf272d93 av_one_third  avia-builder-el-5  el_after_av_one_third  el_before_av_one_third  jump-button flex_column_div  '     ><section  class='av_textblock_section av-av_textblock-1984e877b9f7821f9f2384c060d55255 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock jump-button'  itemprop=\"text\" ><p style=\"text-align: center;\"><a href=\"#taxonomy-table\">Jump straight to the taxonomy itself<\/a><\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_one_third-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-0aa7055fe62c3622faec82866afbaeb2 av_one_third  avia-builder-el-7  el_after_av_one_third  el_before_av_one_full  flex_column_div av-zero-column-padding  '     ><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c av_one_full  avia-builder-el-8  el_after_av_one_third  el_before_av_section  avia-builder-el-last  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div id=\"u6560-4\" class=\"ts-Default-Link-Style--copy clearfix colelem shared_content\" data-content-guid=\"u6560-4_content\">\n<p id=\"u6560-2\" style=\"text-align: center;\"><strong>\u5206\u7c7b\u6cd5\u7684\u5b9a\u4e49\u53ca\u5176\u5e94\u7528\u76ee\u7684<\/strong><\/p>\n<\/div>\n<div id=\"u6543-43\" class=\"ts-Default-Link-Style--copy clearfix colelem shared_content\" style=\"text-align: center;\" data-content-guid=\"u6543-43_content\"><\/div>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p id=\"u6543-2\"><span style=\"font-weight: 400;\">\u8bb8\u591a\u516c\u5173\u53ca\u4f20\u64ad\u6548\u679c\u8bc4\u4f30\u65b9\u6cd5\u4e2d\u5747\u4f7f\u7528\u4e86\u5927\u91cf\u7684\u672f\u8bed\uff0c\u5305\u62ec\u6295\u5165\u3001\u4ea7\u51fa\u3001\u5fc3\u5f97\u3001\u6d41\u51fa\u3001\u4ea7\u7269\u3001\u6548\u679c\u3001\u7ed3\u679c\u3001\u5f71\u54cd\u7b49\u3002\u8bc4\u4f30\u7684\u6bcf\u4e2a\u9636\u6bb5\u53c8\u63d0\u4f9b\u4e86\u66f4\u52a0\u5e7f\u6cdb\u7684\u6307\u6807\u53ca\u65b9\u6cd5\u3002\u8fd9\u4e00\u9886\u57df\u5bf9\u4e8e\u8bb8\u591a\u516c\u5173\u4ece\u4e1a\u4eba\u5458\u6765\u8bf4\u662f\u4ee4\u4eba\u56f0\u60d1\u7684\u3002<\/span><\/p>\n<p id=\"u6543-5\"><span style=\"font-weight: 400;\">\u672c\u9875\u4ecb\u7ecd\u4e86\u9488\u5bf9\u6218\u7565\u516c\u5173\u4f20\u64ad\u7684\u8bc4\u4f30\u5206\u7c7b\u6cd5\uff0c\u5bf9\u4e8e\u6982\u5ff5\u548c\u672f\u8bed\u8fdb\u884c\u5206\u7c7b\u3002\u7b80\u8a00\u4e4b\uff0c\u7528\u4ee5\u663e\u793a\u4e8b\u7269\u7684\u8d70\u5411\u4ee5\u53ca\u4e8b\u7269\u5f7c\u6b64\u4e4b\u95f4\u7684\u76f8\u4e92\u5173\u7cfb\u3002\u901a\u8fc7\u5206\u7c7b\u6cd5\uff0c\u6211\u4eec\u53ef\u4ee5\u627e\u51fa\uff1a<\/span><\/p>\n<p>\u4f20\u64ad\u7684\u4e3b\u8981\u9636\u6bb5\uff08\u5982\uff1a\u6295\u5165\u3001\u4ea7\u51fa\u7b49\uff09\uff1b\u5728\u6bcf\u4e2a\u9636\u6bb5\u4e2d\u5305\u62ec\u7684\u4e3b\u8981\u6b65\u9aa4\uff08\u5982\uff1a\u4fe1\u606f\u7684\u5206\u914d\u3001\u53d7\u4f17\u63a5\u53d7\u7b49\uff09\uff1b\u5728\u6bcf\u4e2a\u9636\u6bb5\u4e2d\u53ef\u4ee5\u88ab\u8bbe\u5b9a\u6216\u8ba4\u5b9a\u4e3a\u8bc4\u4f30\u6307\u6807\u548c\u5173\u952e\u8282\u70b9\u7684\u8303\u4f8b\uff1b\u4ee5\u53ca\u8bbe\u5b9a\u8fd9\u4e9b\u6307\u6807\u548c\u8282\u70b9\u6700\u5e38\u7528\u7684\u65b9\u6cd5\u3002<\/p>\n<p id=\"u6543-18\"><span style=\"font-weight: 400;\">\u6cd5\u7684\u76ee\u7684\u5728\u4e8e\u8bd5\u56fe\u5217\u4e3e\u51fa\u67d0\u4e00\u9886\u57df\u5185\u6240\u6709\u7684\u4e3b\u8981\u6982\u5ff5\u3001\u672f\u8bed\u3001\u6307\u6807\u3001\u65b9\u6cd5\u7b49\u7b49\u3002\u800c\u6a21\u578b\u662f\u5bf9\u4e00\u4e2a\u5177\u4f53\u9879\u76ee\u6216\u6d3b\u52a8\u5e94\u7528\u4e8e\u5b9e\u8df5\u7684\u4e00\u79cd\u9610\u8ff0\u3002\u7136\u800c\uff0c\u6a21\u578b\u5e94\u8be5\u662f\u57fa\u4e8e\u4e1a\u5185\u8ba4\u53ef\u7684\u5408\u7406\u7684\u6982\u5ff5\u548c\u65b9\u6cd5\u5efa\u7acb\u8d77\u6765\u7684\uff0c\u5e76\u4e14\u9700\u8981\u5408\u7406\u5229\u7528\u3002<\/span><\/p>\n<p id=\"u6543-21\"><span style=\"font-weight: 400;\">\u5206\u7c7b\u6cd5\u7684\u4e00\u4e2a\u91cd\u8981\u597d\u5904\u5728\u4e8e\u5408\u7406\u5730\u5f52\u7eb3\u6982\u5ff5\u3001\u6307\u6807\u3001\u65b9\u6cd5\u7b49\u3002\u4f8b\u5982\uff0c\u5206\u7c7b\u6cd5\u907f\u514d\u4e86\u4ea7\u51fa\u6307\u6807\u540c\u6210\u679c\u6307\u6807\u6df7\u6dc6\u3002\u88ab\u5e7f\u6cdb\u4f7f\u7528\u7684\u516c\u5171\u5173\u7cfb\u6587\u672c \u201c<\/span><i><span style=\"font-weight: 400;\">Effective Public Relations<\/span><\/i><span style=\"font-weight: 400;\">\u201d\u7684\u4f5c\u8005Cutlip, Center,\u4ee5\u53caBroom, G.\u5728\u8be5\u4e661985\u5e74\u81f32000\u5e74\u4e4b\u540e\u7684\u7248\u672c\u4e2d\u53cd\u590d\u5f3a\u8c03\u201c\u9879\u76ee\u8bc4\u4f30\u7684\u4e00\u4e2a\u5e38\u89c1\u9519\u8bef\u662f\u7528\u67d0\u4e00\u5c42\u6b21\u7684\u63aa\u65bd\u66ff\u4ee3\u53e6\u4e00\u4e0d\u540c\u5c42\u6b21\u7684\u63aa\u65bd\u3002\u201d(1985, p. 295; 1994, p. 44; Broom, 2009, p. 358) \u516c\u5171\u5173\u7cfb\u7684\u540d\u8a89\u6559\u6388\u5409\u59c6\u00b7\u683c\u9c81\u5c3c\u4e9a (Jim Grunig) \u4e5f\u6709\u8fc7\u7c7b\u4f3c\u89c1\u89e3\uff0c\u5176\u6307\u51fa\u8bb8\u591a\u4ece\u4e1a\u8005\u4f7f\u7528\u201c\u5728\u67d0\u4e00\u5206\u6790\u5c42\u6b21\u4e0a\u6536\u96c6\u7684\u6307\u6807\u53bb\u5c55\u793a\u5728\u66f4\u9ad8\u7684\u5206\u6790\u5c42\u6b21\u4e0a\u7684\u7ed3\u679c\u3002\u201d (2008, p. 89)\u5728\u8fd9\u4e00\u70b9\u4e0a\uff0c\u516c\u5171\u5173\u7cfb\u548c\u6218\u7565\u4f20\u64ad\u4e5f\u4e0d\u4f8b\u5916\u3002\u4f8b\u5982\uff0c\u5728\u88ab\u5e7f\u6cdb\u5e94\u7528\u7684\u5a01\u65af\u5eb7\u661f\u5927\u5b66(UWEX)\u9488\u5bf9\u9879\u76ee\u903b\u8f91\u6a21\u578b\u7684\u8bc4\u4ef7\u6307\u5bfc\u4e2d\u6307\u51fa\uff0c \u201c\u4ece\u4e1a\u8005\u5e38\u5e38\u96be\u4ee5\u533a\u5206\u4ea7\u51fa\u548c\u6210\u679c\u201d\u3002(Taylor-Power &amp; Henert, 2008, p. 19)<\/span><\/p>\n<p id=\"u6543-27\"><span style=\"font-weight: 400;\">\u6ca1\u6709\u54ea\u4e00\u4e2a\u5206\u7c7b\u6cd5\u662f\u5b8c\u6574\u5168\u9762\u7684\uff0c\u4f46\u662f\u8fd9\u91cc\u63d0\u51fa\u7684\u5206\u7c7b\u6cd5\u662f\u5438\u6536\u5e7f\u6cdb\u7684\u8c03\u67e5\u7814\u7a76\u800c\u5f62\u6210\u7684\u5c3d\u53ef\u80fd\u5168\u9762\u7684\u5206\u7c7b\u4f53\u7cfb(\u8bf7\u53c2\u8003<\/span><i><span style=\"font-weight: 400;\">\u2018Introduction to the AMEC Integrated Framework for Evaluation\u2019<\/span><\/i><span style=\"font-weight: 400;\">\u4ee5\u4e86\u89e3\u8be5\u5206\u7c7b\u6cd5\u7684\u8d77\u6e90\u548c\u57fa\u7840\u3001\u4ee5\u53ca\u6846\u67b6\u672c\u8eab\u7b49\u7ec6\u8282)\u3002<\/span><\/p>\n<p id=\"u6543-30\"><b>\u4f7f\u7528\u672c\u5206\u7c7b\u6cd5\u7684\u6ce8\u610f\u4e8b\u9879<\/b><\/p>\n<ul id=\"u6543-39\" class=\"list0 nls-None\">\n<li id=\"u6543-32\"><span style=\"font-weight: 400;\">\u672c\u5206\u7c7b\u6cd5\u7684\u5173\u952e\u6b65\u9aa4\u3001\u6307\u6807\u4e0e\u8282\u70b9\u3001\u4ee5\u53ca\u65b9\u6cd5\u5e76\u975e\u5305\u7f57\u4e07\u8c61\uff0c\u4e5f\u5e76\u4e0d\u8981\u6c42\u4f53\u73b0\u5728\u6bcf\u4e00\u4e2a\u9879\u76ee\u4e2d\u3002\u5b83\u4eec\u4ee3\u8868\u4e86\u9488\u5bf9\u5e7f\u544a\u3001\u516c\u5171\u5173\u7cfb\u3001\u5e02\u573a\u4f20\u64ad\u7b49\u5f62\u5f0f\u7684\u516c\u5171\u4f20\u64ad\u8fdb\u884c\u8bc4\u4f30\u65f6\u6240\u7ecf\u5e38\u91c7\u7528\u7684\u5178\u578b\u65b9\u6cd5\u3002\u4ece\u4e1a\u4eba\u5458\u5e94\u5f53\u9009\u62e9\u76f8\u5173\u7684\u6307\u6807\u3001\u8282\u70b9\u4ee5\u53ca\u65b9\u6cd5\uff0c\u6bd4\u8f83\u7406\u60f3\u7684\u60c5\u51b5\u65f6\uff0c\u5728\u6bcf\u4e2a\u9636\u6bb5\u81f3\u5c11\u9009\u62e9\u4e00\u9879\u3002<\/span><\/li>\n<li id=\"u6543-34\"><span style=\"font-weight: 400;\">\u6295\u5165\u3001\u6d3b\u52a8\u3001\u4ea7\u51fa\u7b49\u7684\u8bbe\u7f6e\u4e0d\u5e94\u88ab\u7406\u89e3\u4e3a\u4e3a\u4e00\u4e2a\u7b80\u5355\u7684\u6e10\u8fdb\u8fc7\u7a0b\u3002\u5fc5\u8981\u60c5\u51b5\u4e0b\uff0c\u6765\u81ea\u6bcf\u4e00\u9636\u6bb5\u53cd\u9988\u5e94\u8be5\u88ab\u5e94\u7528\u4e8e\u5bf9\u6218\u7565\u6218\u672f\u7684\u8c03\u6574\u3001\u5fae\u8c03\u751a\u81f3\u6539\u53d8\u3002\u8bc4\u4f30\u662f\u4e00\u4e2a\u8fed\u4ee3\u8fc7\u7a0b\u3002<\/span><\/li>\n<li id=\"u6543-36\"><span style=\"font-weight: 400;\">\u5e76\u4e0d\u662f\u6240\u6709\u7684\u8bc4\u4f30\u90fd\u53ef\u4ee5\u5e26\u6765\u5f71\u54cd\uff0c\u5c24\u5176\u662f\u5f53\u8bc4\u4f30\u662f\u5728\u4f20\u64ad\u7ed3\u675f\u540e\u8f83\u77ed\u7684\u65f6\u95f4\u5185\u8fdb\u884c\u7684\u3002\u5f71\u54cd\u7ecf\u5e38\u53d1\u751f\u4e8e\u4f20\u64ad\u540e\u82e5\u5e72\u5e74\u3002\u6b64\u5916\uff0c\u4e00\u4e9b\u5927\u4f17\u4f20\u64ad\u7684\u76ee\u7684\u662f\u521b\u9020\u8ba4\u77e5\u5ea6(\u4e00\u79cd\u5fc3\u5f97\u6216\u77ed\u671f\u6210\u679c)\u6216\u662f\u5efa\u7acb\u4fe1\u4efb(\u4e00\u4e2a\u4e2d\u95f4\u6210\u679c)[xii]\u3002\u7136\u800c\uff0c\u4e00\u822c\u6765\u8bf4\uff0c\u8bc4\u4f30\u5e94\u8fdc\u8d85\u51fa\u5bf9\u4ea7\u51fa\u548c\u5fc3\u5f97\u7684\u6d4b\u91cf\u3002\u8bc4\u4f30\u81f3\u5c11\u5e94\u786e\u5b9a\u5e76\u62a5\u544a\u6210\u679c\uff0c\u5e76\u5728\u53ef\u80fd\u7684\u60c5\u51b5\u4e0b\u53d1\u73b0\u6240\u4ea7\u751f\u7684\u5f71\u54cd\u3002<\/span><\/li>\n<li id=\"u6543-38\"><span style=\"font-weight: 400;\">\u672c\u5206\u7c7b\u6cd5\u7684\u4e00\u4e2a\u91cd\u8981\u7279\u70b9\u662f\u6db5\u76d6\u4e86\u5bf9\u7ec4\u7ec7\u3001\u5229\u76ca\u76f8\u5173\u8005\u4ee5\u53ca\u793e\u4f1a\u6240\u4ea7\u751f\u7684\u5f71\u54cd\/\u6210\u679c\u3002\u8fd9\u7b26\u5408\u7a0b\u5e8f\u8bc4\u4ef7\u7406\u8bba\u4ee5\u53ca\u7a0b\u5e8f\u903b\u8f91\u6a21\u578b\uff08\u4f8b\u5982, Kellogg Foundation, 1998\/2004; Taylor-Power &amp; Henert, 2008; Wholey, 1979; Wholey, Hatry, &amp; Newcomer, 2010\uff09\u4ee5\u53ca\u516c\u5171\u5173\u7cfb\u5353\u8d8a\u7406\u8bba\uff0c\u8be5\u7406\u8bba\u8981\u6c42\u5728\u5982\u4e0b\u7b49\u7ea7\u5c42\u6b21\u4e0a\u8fdb\u884c\u8bc4\u4ef7\uff081\uff09\u9879\u76ee\u5c42\u9762\uff1b\uff082\uff09\u804c\u80fd\u5c42\u9762\uff08\u4f8b\u5982\uff0c\u90e8\u95e8\u6216\u5355\u4f4d\uff09\uff1b\uff083\uff09\u7ec4\u7ec7\u5c42\u9762\uff1b\u4ee5\u53ca\uff084\uff09\u793e\u4f1a\u5c42\u9762 (L. Grunig, J. Grunig &amp; Dozier, 2002, pp. 91\u201392) \u3002<\/span><\/li>\n<\/ul>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><b><span lang=\"EN-AU\">\u7531\u5409\u59c6\u00b7\u9ea6\u514b\u7eb3\u9a6c\u62c9\u6559\u6388\uff08Jim Macnamara\uff09\u4e3aAMEC\u5f00\u53d1\u3002<\/span><\/b><\/p>\n<\/div><\/section><\/p><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='taxonomy-table'  class='avia-section av-av_section-3fbfd01de096a8d7639870b402802ad3 main_color avia-section-default avia-no-shadow  avia-builder-el-12  el_after_av_one_full  el_before_av_one_full  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1510'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c av_one_full  avia-builder-el-13  avia-builder-el-no-sibling  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center; margin-top: -57px;\"><a href=\"#top\">Back to top<\/a><\/p>\n<\/div><\/section><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1510'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_full-9d24124a545ef7691702bdbb54c0e581\">\n.flex_column.av-av_one_full-9d24124a545ef7691702bdbb54c0e581{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_full-9d24124a545ef7691702bdbb54c0e581 av_one_full  avia-builder-el-15  el_after_av_section  el_before_av_one_full  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><div class='avia-data-table-wrap av-av_table-6f0680863dba18481f7ee32ffb67d954 avia_responsive_table avia-table-1'><table  class='avia-table avia-data-table avia_pricing_default  avia-builder-el-16  avia-builder-el-no-sibling  taxonomy-table'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Table\" ><tbody><tr class='avia-heading-row'><th class=''><b>\u9636\u6bb5-\u5b8f\u89c2\u5c42\u9762<\/b> <\/th><th class=''>\u6295\u51652<br \/>\n<\/th><th class=''>\u6d3b\u52a8<\/th><th class=''>\u4ea7\u51fa<\/th><th class=''>\u5fc3\u5f973<\/th><th class=''>\u6210\u679c4<\/th><th class=''>\u5f71\u54cd5<\/th><\/tr><tr class=''><td class=''>\u7b80\u77ed\u5b9a\u4e49<\/td><td class=''>\u4f20\u64ad\u7684\u4e8b\u524d\u51c6\u5907\u5de5\u4f5c<\/td><td class=''>\u8ba1\u5212\u53ca\u5b9e\u65bd\u4f20\u64ad\u6240\u9700\u8981\u505a\u7684\u4e8b<br \/>\n<\/td><td class=''>\u7531\u4f60\u63d0\u4f9b\u3001\u7531\u76ee\u6807\u53d7\u4f17\u63a5\u6536\u7684\u5185\u5bb9<br \/>\n<\/td><td class=''>\u901a\u8fc7\u4f60\u7684\u4f20\u64ad\u6d3b\u52a8\uff0c\u89c2\u4f17\u83b7\u5f97\u4f55\u79cd\u7684\u4fe1\u606f\u3001\u5982\u4f55\u5904\u7406<\/td><td class=''>\u4f20\u64ad\u6d3b\u52a8\u5bf9\u4e8e\u53d7\u4f17\u6240\u4ea7\u751f\u7684\u6548\u679c<\/td><td class=''>\u5168\u90e8\u6216\u90e8\u5206\u7531\u4f60\u7684\u4f20\u64ad\u6d3b\u52a8\u6240\u5f15\u8d77\u7684\u7ed3\u679c<\/td><\/tr><tr class=''><td class=''>&#8220;\u4e3b\u8981\u6b65\u9aa4<br \/>\n\u4e2d\u89c2\u5c42\u9762&#8221;<\/td><td class=''>\u2022 \u76ee\u6807<br \/>\n\u2022 \u9884\u7b97<br \/>\n\u2022\u8d44\u6e90\uff08\u4f8b\u5982\uff0c\u5458\u5de5\u3001\u4ee3\u7406\u3001\u8bbe\u65bd\u3001\u5408\u4f5c\u5173\u7cfb\uff09<\/td><td class=''>\u2022\u5f62\u6210\u6027\u7814\u7a76<br \/>\n\u2022 \u8ba1\u52127<br \/>\n\u2022\u751f\u4ea7\uff08\u4f8b\u5982\uff0c\u8bbe\u8ba1\u3001\u5199\u4f5c\u3001\u5a92\u4f53\u8d2d\u4e70\u3001\u5a92\u4f53\u5173\u7cfb\u3001\u5a92\u4f53\u5408\u4f5c\u5173\u7cfb\u7b49\uff09<\/td><td class=''>\u2022 \u5206\u914d<br \/>\n\u2022 \u66dd\u5149<br \/>\n\u2022 \u63a5\u65368<\/td><td class=''>\u2022 \u6ce8\u610f\u529b<br \/>\n\u2022 \u610f\u8bc6<br \/>\n\u2022 \u7406\u89e3<br \/>\n\u2022 \u5174\u8da3\/ \u559c\u597d<br \/>\n\u2022 \u627f\u8bfa<br \/>\n\u2022 \u53c2\u4e0e<br \/>\n\u2022 \u8003\u8651<\/td><td class=''>\u2022 \u5b66\u4e60 \/ \u77e5\u8bc69<br \/>\n\u2022 \u6001\u5ea6\u8f6c\u53d8<br \/>\n\u2022 \u6ee1\u610f\u5ea6<br \/>\n\u2022 \u4fe1\u4efb<br \/>\n\u2022 \u504f\u597d<br \/>\n\u2022 \u610f\u56fe<br \/>\n\u2022 \u62e5\u62a4<\/td><td class=''>\u2022 \u58f0\u8a89<br \/>\n\u2022\u5173\u7cfb<br \/>\n\u2022 \u987a\u5e94 \/ \u9075\u4ece\u884c\u52a8<br \/>\n\u2022\u7ec4\u7ec7\u53d8\u5316<br \/>\n\u2022\u516c\u5171\/\u793e\u4f1a\u53d8\u5316<\/td><\/tr><tr class=''><td class=''>\u4e8b\u4f8b\u3001\u6307\u6807&amp;\u5173\u952e\u8282\u70b9\u5fae\u89c2\u5c42\u9762<\/td><td class=''>\u2022 SMART \u76ee\u6807\u539f\u5219<br \/>\n\u2022 \u76ee\u6807\/\u5173\u952e\u4e1a\u7ee9\u6307\u6807<\/td><td class=''>\u2022 \u57fa\u51c6\u7ebf\/\u5bf9\u6bd4\u53c2\u7167(\u4f8b\u5982\uff0c\u5f53\u524d\u8ba4\u77e5\u5ea6)<br \/>\n\u2022 \u89c2\u4f17\u9700\u6c42\u3001\u504f\u597d\u7b49<br \/>\n\u2022 \u6218\u7565\u8ba1\u5212<br \/>\n\u2022 \u8bc4\u4f30\u8ba1\u5212<br \/>\n\u2022 \u6570\u636e\u9884\u6d4b\u8bd5\u3001(\u4f8b\u5982\uff1a\u521b\u610f\u6982\u5ff5)<br \/>\n\u2022 \u5185\u5bb9\u5236\u4f5c (\u4f8b\u5982\uff1a\u5a92\u4f53\u53d1\u5e03\u3001\u7f51\u7ad9)<br \/>\n\u2022 \u5a92\u4f53\u5173\u7cfb<\/td><td class=''>\u2022 \u5ba3\u4f20\u91cf<br \/>\n\u2022\u5a92\u4f53\u5230\u8fbe\u7387<br \/>\n\u2022 \u5370\u8c61\/\u80fd\u89c1\u7387<br \/>\n\u2022 \u58f0\u97f3\u4efd\u989d<br \/>\n\u2022\u57fa\u8c03\/\u60c5\u611f\u5ea6\/\u559c\u597d\u5ea6<br \/>\n\u2022 \u4fe1\u606f\u8bbe\u7f6e<br \/>\n\u2022 \u5e16\u5b50\u3001\u63a8\u6587\u7b49<br \/>\n\u2022\u5e7f\u544a\u76ee\u6807\u6536\u89c6\u70b9<br \/>\n\u2022\u7535\u5b50\u8425\u9500\u91cf<br \/>\n\u2022 \u5343\u4eba\u6210\u672c<br \/>\n\u2022 \u70b9\u51fb\u6b21\u6570<br \/>\n\u2022 \u6d3b\u52a8\u51fa\u5e2d<\/td><td class=''>\u2022 \u72ec\u7acb\u8bbf\u5ba2<br \/>\n\u2022 \u8bc4\u8bba<br \/>\n\u2022 \u56de\u590d (\u4f8b\u5982, \u7c89\u4e1d\u6570\u3001\u8d5e\u3001\u6807\u7b7e\u3001\u5206\u4eab\u3001\u8f6c\u53d1)<br \/>\n\u2022\u56de\u8bbf\/\u610f\u89c1<br \/>\n\u2022 \u56de\u5fc6\u8d77 (\u72ec\u7acb\u7684, \u53d7\u8f85\u52a9\u7684)<br \/>\n\u2022 \u79ef\u6781\u8bc4\u8bba<br \/>\n\u2022 \u8c03\u67e5\u7684\u79ef\u6781\u56de\u5e94\u7b49<br \/>\n\u2022 \u8ba2\u9605\u8005 (\u4f8b\u5982, RSS\u3001\u7b80\u62a5)<br \/>\n\u2022 \u54a8\u8be2<\/td><td class=''>\u2022 \u4fe1\u606f\u63a5\u53d7<br \/>\n\u2022 \u4fe1\u4efb\u7b49\u7ea7<br \/>\n\u2022\u652f\u6301\u58f0\u660e\u6216\u610f\u56fe\u58f0\u660e<br \/>\n\u2022\u5f15\u5bfc<br \/>\n\u2022\u6ce8\u518c(\u4f8b\u5982, \u5668\u5b98\u6350\u8d60\u540d\u5355)<br \/>\n\u2022 \u54c1\u724c\u504f\u597d<br \/>\n\u2022\u8bd5\u7528<br \/>\n\u2022 \u52a0\u5165<br \/>\n\u2022 \u91cd\u65b0\u786e\u8ba4(\u4f8b\u5982, \u5458\u5de5\u6ee1\u610f\u5ea6)<\/td><td class=''>\u2022\u516c\u5171\/\u652f\u6301<br \/>\n\u2022 \u8fbe\u6210\u76ee\u6807 (\u4f8b\u5982, \u732e\u8840;\u52df\u6350\uff1b\u764c\u75c7\u7b5b\u67e5\u4f1a\u5458\u8d44\u683c\u7b49\uff09<br \/>\n\u2022 \u9500\u552e\u589e\u52a0<br \/>\n\u2022 \u6350\u8d60\u589e\u52a0<br \/>\n\u2022 \u8282\u7ea6\u6210\u672c<br \/>\n\u2022 \u5458\u5de5\u7ef4\u7cfb<br \/>\n\u2022 \u6d88\u8d39\u8005\u7ef4\u7cfb\/\u5fe0\u8bda\u5ea6<br \/>\n\u2022 \u751f\u6d3b\u8d28\u91cf \/ \u798f\u5229\u63d0\u5347<\/td><\/tr><tr class=''><td class=''>\u8bc4\u4f30\u65b9\u6cd5<\/td><td class=''>\u2022 \u5185\u90e8\u5206\u6790<br \/>\n\u2022 \u73af\u5883\u626b\u63cf<br \/>\n\u2022 \u53ef\u884c\u6027\u5206\u6790<br \/>\n\u2022 \u98ce\u9669\u5206\u6790<br \/>\n<\/td><td class=''>\u2022\u5143\u6570\u636e\u5206\u6790 (\u4f8b\u5982, \u8fc7\u5f80\u7684\u7814\u7a76\u53ca\u6307\u6807)<br \/>\n\u2022\u5e02\u573a\/\u89c2\u4f17\u7814\u7a76 (\u4f8b\u5982, \u8c03\u67e5\u3001\u7126\u70b9\u5c0f\u7ec4\u3001\u9762\u8bbf)<br \/>\n\u2022\u5229\u76ca\u76f8\u5173\u8005\u54a8\u8be2<br \/>\n\u2022\u6848\u4f8b\u5206\u6790(\u4f8b\u5982, \u6700\u4f73\u5b9e\u8df5)<br \/>\n\u2022 SWOT \u5206\u6790 (\u6216PEST\u5206\u6790, \u2022 PESTLE\u5206\u6790\u7b49)<br \/>\n\u2022\u9884\u6d4b\u8bd5\u5c0f\u7ec4<br \/>\n\u2022 \u540c\u884c\u8bc4\u8bae \/ \u4e13\u5bb6\u8bc4\u8bae<\/td><td class=''>\u2022\u5a92\u4f53\u6307\u6807(\u4f8b\u5982,\u89c2\u4f17\u7edf\u8ba1\u3001\u5370\u8c61\u3001\u5343\u4eba\u6210\u672c)<br \/>\n\u2022 \u5a92\u4f53\u76d1\u6d4b<br \/>\n\u2022\u5a92\u4f53\u5185\u5bb9\u5206\u6790(\u5b9a\u91cf)<br \/>\n\u2022\u5a92\u4f53\u5185\u5bb9\u5206\u6790(\u5b9a\u6027)<br \/>\n\u2022\u793e\u4ea4\u5a92\u4f53\u5206\u6790 (\u5b9a\u91cf\u548c\u5b9a\u6027)<br \/>\n\u2022 \u6d3b\u52a8\u62a5\u544a (\u4f8b\u5982, \u4e8b\u4ef6, \u8d5e\u52a9)<\/td><td class=''>\u2022\u7f51\u7ad9\u7edf\u8ba1(\u4f8b\u5982,\u8bc4\u8bba\u3001\u4e0b\u8f7d)<br \/>\n\u2022\u793e\u4ea4\u5a92\u4f53\u5206\u6790(\u5b9a\u6027 \u2013 \u4f8b\u5982, \u8bc4\u8bba)<br \/>\n\u2022 \u53cd\u9988 (\u4f8b\u5982,\u8bc4\u8bba, \u4fe1\u4ef6)<br \/>\n\u2022 \u4eba\u79cd\u5b6610(\u89c2\u5bdf)<br \/>\n\u2022 \u7f51\u7edc\u4eba\u79cd\u5b6611 (\u7f51\u7edc\u5fd7)<br \/>\n\u2022 \u89c2\u4f17\u8c03\u67e5(\u4f8b\u5982, \u8ba4\u77e5\u5ea6\u3001\u7406\u89e3\u3001\u5174\u8da3\u3001\u610f\u89c1)<br \/>\n\u2022 \u7126\u70b9\u5c0f\u7ec4(\u540c\u4e0a)<br \/>\n\u2022\u9762\u8bbf(\u540c\u4e0a)<\/td><td class=''>\u2022\u793e\u4ea4\u5a92\u4f53\u5206\u6790(\u5b9a\u6027)<br \/>\n\u2022\u6570\u636e\u5e93\u7edf\u8ba1 (\u4f8b\u5982,\u67e5\u8be2\u8ffd\u8e2a\u8bc6\u522b\u6765\u6e90)<br \/>\n\u2022 \u4eba\u79cd\u5b66(\u89c2\u5bdf)<br \/>\n\u2022 \u7f51\u7edc\u5fd7(\u7ebf\u4e0a\u4eba\u79cd\u5b66)<br \/>\n\u2022 \u6c11\u610f\u8c03\u67e5<br \/>\n\u2022\u5229\u76ca\u76f8\u5173\u65b9\u8c03\u67e5 (\u4f8b\u5982\uff0c\u6ee1\u610f\u5ea6\u3001\u4fe1\u4efb\u5ea6)<br \/>\n\u2022 \u7126\u70b9\u5c0f\u7ec4(\u540c\u4e0a)<br \/>\n\u2022\u9762\u8bbf(\u540c\u4e0a)<br \/>\n\u2022 \u51c0\u63a8\u8350\u503c(NPS)12 <\/td><td class=''>\u2022\u6570\u636e\u5e93\u7eaa\u5f55(\u4f8b\u5982,\u732e\u8840\u3001 \u5065\u5eb7\u7ed3\u679c\u3001\u4f1a\u5458, \u7b49)<br \/>\n\u2022 \u9500\u552e\u8ddf\u8e2a<br \/>\n\u2022 \u6350\u732e\u8ddf\u8e2a<br \/>\n\u2022 \u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u6570\u636e<br \/>\n\u2022\u5458\u5de5\u8c03\u67e5\u6570\u636e<br \/>\n\u2022 \u58f0\u8a89\u7814\u7a76<br \/>\n\u2022\u6210\u672c\u6548\u76ca\u5206\u6790\/\u6548\u76ca\u6210\u672c\u6bd4\u7387<br \/>\n\u2022 \u6295\u8d44\u56de\u62a5\u7387(\u82e5\u6709\u8d22\u52a1\u76ee\u6807)<br \/>\n\u2022\u8ba1\u91cf\u7ecf\u6d4e\u5b6613<br \/>\n\u2022\u751f\u6d3b\u54c1\u8d28\u91cf\u8868\u53ca\u798f\u5229\u63aa\u65bd<\/td><\/tr><\/tbody><\/table><\/div><style type='text\/css'>.avia-table-1 td:nth-of-type(1):before { content: '\u9636\u6bb5-\u5b8f\u89c2\u5c42\u9762 '; } .avia-table-1 td:nth-of-type(2):before { content: '\u6295\u51652\n'; } .avia-table-1 td:nth-of-type(3):before { content: '\u6d3b\u52a8'; } .avia-table-1 td:nth-of-type(4):before { content: '\u4ea7\u51fa'; } .avia-table-1 td:nth-of-type(5):before { content: '\u5fc3\u5f973'; } .avia-table-1 td:nth-of-type(6):before { content: '\u6210\u679c4'; } .avia-table-1 td:nth-of-type(7):before { content: '\u5f71\u54cd5'; } <\/style><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_full-35ffba341a9e5797256bba7ad31f3cf0\">\n.flex_column.av-av_one_full-35ffba341a9e5797256bba7ad31f3cf0{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_full-35ffba341a9e5797256bba7ad31f3cf0 av_one_full  avia-builder-el-17  el_after_av_one_full  el_before_av_one_full  supporting-footnotes-taxonomy first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><b>\u5173\u4e8e\u8bc4\u4f30\u5206\u7c7b\u6cd5\u7684\u6ce8\u91ca<\/b><\/p>\n<ol id=\"u7065-36\" class=\"list0 nls-None\">\n<li id=\"u7065-5\" style=\"text-align: left;\"><span style=\"font-weight: 400;\">\u4fe1\u4efb\u88ab\u8ba4\u4e3a\u662f\u4e00\u79cd\u4e2d\u95f4\u6210\u679c\uff0c\u539f\u56e0\u5728\u4e8e\u5176\u76ee\u7684\u662f\u4ea7\u751f\u4e00\u79cd\u957f\u671f\u5f71\u54cd\uff0c\u4f8b\u5982\u5728\u653f\u9009\u4e2d\u5f53\u9009\u3001\u5ba2\u6237\u7ee7\u7eed\u540c\u67d0\u4e00\u516c\u53f8\u8fdb\u884c\u4e1a\u52a1\u5f80\u6765\u7b49\uff0c\u5176\u672c\u8eab\u5e76\u975e\u662f\u6700\u7ec8\u76ee\u6807\u3002<\/span><\/li>\n<li id=\"u7065-7\" style=\"text-align: left;\"><span style=\"font-weight: 400;\">\u4e00\u4e9b\u9879\u76ee\u903b\u8f91\u6a21\u578b\u5c06\u7b2c\u4e00\u9636\u6bb5\u79f0\u4e3a\u6295\u5165\/\u8d44\u6e90\u3002<\/span><\/li>\n<li id=\"u7065-9\" style=\"text-align: left;\"><span style=\"font-weight: 400;\">\u9ad8\u7ea7\u5fc3\u5f97\u53ef\u80fd\u4f1a\u4e0e\u77ed\u671f\u6210\u679c\u91cd\u53e0\u6216\u4e0e\u5176\u4e00\u81f4\u3002\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u6700\u5e38\u7528\u7684\u9879\u76ee\u903b\u8f91\u4e0d\u4f1a\u5c06\u5fc3\u5f97\u4f5c\u4e3a\u4e00\u4e2a\u9636\u6bb5\u3002\u5fc3\u5f97\u548c\u6210\u679c\u53ef\u4ee5\u662f\u8ba4\u77e5\u7684\u3001\u60c5\u611f\u7684\uff08\u611f\u6027\u7684\uff09\u3001\u610f\u52a8\u7684\uff08\u884c\u52a8\u7684\uff09\u3002<\/span><\/li>\n<li id=\"u7065-11\" style=\"text-align: left;\"><span style=\"font-weight: 400;\">\u957f\u671f\u6210\u679c\u540c\u5f71\u54cd\u91cd\u53e0\u5e76\u4e14\u6709\u65f6\u88ab\u8ba4\u4e3a\u540c\u5f71\u54cd\u4e00\u81f4\u3002<\/span><\/li>\n<li style=\"text-align: left;\"><span style=\"font-weight: 400;\">\u5f71\u54cd\u901a\u5e38\u9488\u5bf9\u7ec4\u7ec7\u8fdb\u884c\u8bc4\u4f30\u7684\u3002\u4f46\u662f\uff0c\u6b63\u5982\u4ecb\u7ecd\u4e2d\u6307\u51fa\u7684\uff0c\u5bf9\u5229\u76ca\u76f8\u5173\u8005\u3001\u516c\u4f17\u4ee5\u53ca\u5bf9\u793e\u4f1a\u7684\u5f71\u54cd\u5e94\u4f5c\u4e3a\u4e00\u4e2a\u6574\u4f53\u8003\u8651\u5728\u5185\u3002\u8fd9\u5bf9\u4e8e\u653f\u5e9c\u3001\u975e\u653f\u5e9c\u4ee5\u53ca\u81f4\u529b\u4e8e\u63d0\u4f9b\u516c\u5171\u670d\u52a1\u7684\u975e\u8425\u5229\u7ec4\u7ec7\u800c\u8a00\u81f3\u5173\u91cd\u8981\u3002\u4f46\u662f\uff0c\u5bf9\u5229\u76ca\u76f8\u5173\u8005\u548c\u793e\u4f1a\u4ea7\u751f\u7684\u5f71\u54cd\u53c8\u4f1a\u5f71\u54cd\u5e76\u5851\u9020\u4f01\u4e1a\u7ecf\u8425\u73af\u5883\uff08\u4e5f\u5c31\u662f\u8bf4\uff0c\u8fd9\u4e00\u8bc4\u4f30\u4f1a\u6210\u4e3a\u73af\u5883\u5206\u6790\u3001\u53d7\u4f17\u8c03\u67e5\u4ee5\u53ca\u5e02\u573a\u8c03\u7814\u7684\u4e00\u90e8\u5206\uff0c\u5e76\u4e3a\u672a\u6765\u7684\u89c4\u5212\u63d0\u4f9b\u4fe1\u606f\uff09\u3002<\/span><\/li>\n<li id=\"u7065-15\" style=\"text-align: left;\"><span style=\"font-weight: 400;\">\u5728\u5f88\u591a\u6848\u4f8b\u4e2d\u56e0\u679c\u5173\u7cfb\u96be\u4ee5\u786e\u7acb\uff0c\u5c24\u5176\u662f\u5728\u5f88\u591a\u60c5\u51b5\u4e0b\uff0c\u591a\u91cd\u56e0\u7d20\u9020\u6210\u5f53\u524d\u5f71\u54cd\uff08\u7ed3\u679c\uff09\u3002\u56e0\u679c\u5173\u7cfb\u7684\u4e09\u6761\u5173\u952e\u89c4\u5219\u5fc5\u987b\u9002\u7528\uff1a\uff08a\uff09\u6240\u9648\u8ff0\u7684\u539f\u56e0\u5fc5\u987b\u53d1\u751f\u5728\u6240\u9648\u8ff0\u7684\u6548\u679c\/\u5f71\u54cd\u4e4b\u524d\uff1b\uff08b\uff09\u6240\u9648\u8ff0\u7684\u539f\u56e0\u548c\u7ed3\u679c\u4e4b\u95f4\u7684\u5173\u7cfb\u5fc5\u987b\u6e05\u695a\uff08\u4f8b\u5982\uff0c\u5fc5\u987b\u6709\u8bc1\u636e\u8868\u660e\u53d7\u4f17\u63a5\u89e6\u5e76\u4f7f\u7528\u4f60\u6240\u63d0\u4f9b\u7684\u4fe1\u606f\uff09\uff1b\uff08c\uff09\u5176\u4ed6\u7684\u53ef\u80fd\u539f\u56e0\u5fc5\u987b\u88ab\u5c3d\u53ef\u80fd\u6392\u9664\u3002<\/span><\/li>\n<li id=\"u7065-17\" style=\"text-align: left;\"><span style=\"font-weight: 400;\">\u6709\u4e9b\u9879\u76ee\u5c06\u89c4\u5212\u4f5c\u4e3a\u6295\u5165\u7684\u4e00\u90e8\u5206\u3002\u4f46\u662f\uff0c\u5982\u679c\u8fd9\u6837\u7684\u8bdd\uff0c\u5f62\u6210\u6027\u7814\u7a76\uff08\u5e94\u5728\u89c4\u5212\u4e4b\u524d\u8fdb\u884c\uff09\u4e5f\u9700\u8981\u88ab\u5f52\u5165\u6295\u5165\u90e8\u5206\u3002\u7136\u800c\uff0c\u5927\u591a\u6570\u7684\u9879\u76ee\u8bc4\u4f30\u6a21\u578b\u5c06\u5f62\u6210\u6027\u7814\u7a76\u548c\u89c4\u5212\u8ba4\u5b9a\u4e3a\u5173\u952e\u6d3b\u52a8\uff0c\u4f5c\u4e3a\u4f20\u64ad\u9879\u76ee\u4e2d\u7684\u4e00\u90e8\u5206\u6765\u5b9e\u65bd\u3002\u6295\u5165\u901a\u5e38\u662f\u5728\u6d3b\u52a8\/\u9879\u76ee\u5f00\u5c55\u4e4b\u524d\u3002<\/span><\/li>\n<li id=\"u7065-19\" style=\"text-align: left;\"><span style=\"font-weight: 400;\">\u63a5\u6536\u662f\u6307\u53d7\u4f17\u63a5\u6536\u7684\u6d88\u606f\u6216\u4fe1\u606f\uff0c\u5176\u4e0e\u66b4\u9732\u7565\u6709\u4e0d\u540c\u3002\u4f8b\u5982\uff0c\u4e00\u4e2a\u89c2\u4f17\u53ef\u80fd\u88ab\u66b4\u9732\u4e8e\u4ed6\u4eec\u6240\u63a5\u89e6\u7684\u5a92\u4f53\u7684\u6545\u4e8b\u4e2d\uff0c\u4f46\u662f\u540c\u6837\u53ef\u4ee5\u8df3\u8fc7\u8fd9\u4e2a\u6545\u4e8b\uff0c\u4ece\u800c\u4e0d\u4f1a\u63a5\u6536\u5230\u5176\u4e2d\u7684\u4fe1\u606f\u3002\u540c\u7406\uff0c\u4ed6\u4eec\u53ef\u80fd\u53c2\u52a0\u4e00\u573a\u8d38\u6613\u5c55\u4e4b\u7c7b\u7684\u6d3b\u52a8\u5e76\u88ab\u66b4\u9732\u4e8e\u5404\u79cd\u4fe1\u606f\u5185\u5bb9\u4e4b\u4e2d\uff0c\u4f46\u4e0d\u4f1a\u63a5\u6536\u4efb\u4f55\u4fe1\u606f\u3002\uff08\u4f8b\u5982\uff0c\u901a\u8fc7\u5ffd\u7565\u6216\u9009\u62e9\u5185\u5bb9\u6765\u5173\u6ce8\uff09<\/span><\/li>\n<li id=\"u7065-21\" style=\"text-align: left;\"><span style=\"font-weight: 400;\">\u5b66\u4e60\uff08\u5373\uff0c\u83b7\u5f97\u77e5\u8bc6\uff09\u5e76\u4e0d\u8981\u6c42\u5728\u6240\u6709\u7684\u6848\u4f8b\u4e2d\u4f53\u73b0\u3002\u4f46\u662f\uff0c\u5728\u4e00\u4e9b\u516c\u5171\u6c9f\u901a\u6d3b\u52a8\u548c\u9879\u76ee\u4e2d\u786e\u5b9e\u9700\u8981\u3002\u4f8b\u5982\uff0c\u5728\u5973\u6027\u7fa4\u4f53\u4e2d\u5f00\u5c55\u5065\u5eb7\u6d3b\u52a8\u4ee5\u9f13\u52b1\u4eba\u4eec\u5bf9\u5bcc\u542b\u9499\u98df\u7269\u53ca\u8425\u517b\u54c1\u7684\u6444\u53d6\u4ece\u800c\u8fbe\u5230\u5728\u8fd9\u4e00\u7fa4\u4f53\u4e2d\u51cf\u5c11\u9aa8\u8d28\u758f\u677e\u75c7\u53d1\u75c5\u7387\u7684\u76ee\u7684\u3002\u9996\u5148\uff0c\u5973\u6027\u5fc5\u987b\u63a5\u53d7\u6709\u5173\u9aa8\u8d28\u758f\u677e\u75c7\u7684\u6559\u80b2\uff08\u4f8b\u5982\uff0c\u4ec0\u4e48\u662f\u9aa8\u8d28\u758f\u677e\u75c7\u53ca\u5176\u53d1\u75c5\u539f\u56e0\u7b49\uff09\u3002\u540c\u7406\uff0c\u6218\u80dc\u80a5\u80d6\u9700\u8981\u996e\u98df\u6559\u80b2\u3002\u800c\u7406\u89e3\u662f\u6307\u5bf9\u6240\u4f20\u9012\u7684\u4fe1\u606f\u7684\u7406\u89e3\uff0c\u5b66\u4e60\u662f\u6307\u4e3a\u4e86\u5b9e\u73b0\u76ee\u6807\u800c\u83b7\u53d6\u66f4\u6df1\u5c42\u6b21\u3001\u66f4\u5e7f\u8303\u56f4\u7684\u77e5\u8bc6\u3002<\/span><\/li>\n<li id=\"u7065-23\" style=\"text-align: left;\"><span style=\"font-weight: 400;\">\u4eba\u79cd\u5b66\u662f\u4e00\u79cd\u57fa\u4e8e\u957f\u671f\u5bc6\u96c6\u578b\u7684\u7b2c\u4e00\u624b\u89c2\u5bdf\u800c\u5f62\u6210\u7684\u4e00\u79cd\u7814\u7a76\u65b9\u6cd5\uff0c\u7ecf\u5e38\u8f85\u4ee5\u8bbf\u8c08\u6216\u5176\u4ed6\u7814\u7a76\u65b9\u6cd5\u3002<\/span><\/li>\n<li id=\"u7065-25\" style=\"text-align: left;\"><span style=\"font-weight: 400;\">\u7f51\u7edc\u5fd7\u662f\u4e00\u79cd\u7ebf\u4e0a\u7684\u4eba\u79cd\u5b66\uff0c\u5176\u901a\u8fc7\u5bc6\u5207\u76d1\u6d4b\u5728\u7ebf\u7528\u6237\u7684\u8bc4\u8bba\u3001\u70b9\u51fb\u8def\u5f84\u4ee5\u53ca\u5176\u4ed6\u6570\u5b57\u6307\u6807\u4ee5\u786e\u5b9a\u4ed6\u4eec\u7684\u884c\u4e3a\u6a21\u5f0f\u3001\u6001\u5ea6\u7b49\u3002<\/span><\/li>\n<li id=\"u7065-30\" style=\"text-align: left;\"><span style=\"font-weight: 400;\">\u51c0\u63a8\u8350\u503c\u662f\u4e00\u79cd\u57fa\u4e8e\u5355\u4e2a\u95ee\u9898\u7684\u8bc4\u5206\u4f53\u7cfb(\u6ee1\u5206\u4e3a10\u5206)\u3002\u4f8b\u5982\uff1a\u201c\u4f60\u6709\u591a\u5927\u53ef\u80fd\u5c06\u67d0\u4e00\u3010\u54c1\u724c\u3011\u63a8\u8350\u7ed9\u4f60\u7684\u4e00\u4e2a\u670b\u53cb\u6216\u540c\u4e8b\uff1f\u201d \u5f97\u5206\u57280-6\u533a\u95f4\u88ab\u8ba4\u5b9a\u4e3a\u201c\u6279\u8bc4\u8005\u201d\uff1b\u5f97\u5206\u57287-8\u533a\u95f4\u88ab\u8ba4\u5b9a\u4e3a\u201c\u6ee1\u610f\u4f46\u4e0d\u79ef\u6781\u70ed\u60c5\u201d\uff1b\u5f97\u5206\u57289-10\u533a\u95f4\u88ab\u8ba4\u5b9a\u4e3a\u201c\u5fe0\u5b9e\u3001\u70ed\u60c5\u7684\u652f\u6301\u8005\u3001\u62e5\u62a4\u8005\u201d\u3002(\u53c2\u8003<\/span><a href=\"https:\/\/www.netpromoter.com\/know\"><span style=\"font-weight: 400;\">https:\/\/www.netpromoter.com\/know<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li id=\"u7065-35\" style=\"text-align: left;\"><span style=\"font-weight: 400;\">\u8ba1\u91cf\u7ecf\u6d4e\u5b66\u662f\u5e94\u7528\u6570\u5b66\u548c\u7edf\u8ba1\u5b66\u7684\u65b9\u6cd5\u6765\u6d4b\u8bd5\u5047\u8bbe\u5e76\u4f9d\u636e\u7ecf\u9a8c\u6570\u636e\u786e\u5b9a\u5404\u56e0\u7d20\u95f4\u7684\u7ecf\u6d4e\u5173\u7cfb\u3002(\u53c2\u8003<\/span><a href=\"http:\/\/www.dummies.com\/how-to\/content\/econometrics-for-dummies-cheat-sheet.html\"><span style=\"font-weight: 400;\">http:\/\/www.dummies.com\/how-to\/content\/econometrics-for-dummies-cheat-sheet.html<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<\/ol>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_full-ce7704e8c9803d552aabd216f86414ca\">\n.flex_column.av-av_one_full-ce7704e8c9803d552aabd216f86414ca{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_full-ce7704e8c9803d552aabd216f86414ca av_one_full  avia-builder-el-19  el_after_av_one_full  el_before_av_one_full  abbreviations-taxonomy first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-av_textblock-7b28236849ea9d61f0d419b81fd4954a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock abbreviations'  itemprop=\"text\" ><p><b>\u7f29\u7565\u8bed<\/b><br \/>\nCPM\u00a0 Cost per thousand <span style=\"font-weight: 400;\">(mille =\u62c9\u4e01\u8bed\u201c\u5343\u201d)\u5343\u4eba\u6210\u672c<\/span><br \/>\nCRM Customer relationship management <span style=\"font-weight: 400;\">(\u6570\u636e\u901a\u5e38\u5b58\u50a8\u4e8eCRM\u6570\u636e\u5e93\u4e2d) \u5ba2\u6237\u5173\u7cfb\u7ba1\u7406<\/span><br \/>\n<span style=\"font-weight: 400;\">\u5173\u952e\u4e1a\u7ee9\u6307\u6807<\/span><span style=\"font-weight: 400;\">(\u53c2\u8003 <\/span><a href=\"http:\/\/www.ap-institute.com\/what-is-a-key-performance-indicator.aspx\"><span style=\"font-weight: 400;\">http:\/\/www.ap-institute.com\/what-is-a-key-performance-indicator.aspx<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><a class=\"nonblock\" href=\"http:\/\/www.ap-institute.com\/what-is-a-key-performance-indicator.aspx\"><br \/>\n<\/a><span style=\"font-weight: 400;\">\u80fd\u89c1\u51e0\u7387(\u901a\u5e38\u4e0e\u5370\u8c61(impressions)\u7684\u8ba1\u7b97\u65b9\u6cd5\u76f8\u540c)<\/span><br \/>\n<span style=\"font-weight: 400;\">PEST\u662f\u4e00\u79cd\u8bc4\u4f30\u6846\u67b6\uff0c\u5206\u6790\u5927\u73af\u5883\u4e2d\u7684\u653f\u6cbb\u3001\u7ecf\u6d4e\u3001\u793e\u4f1a\u4e0e\u79d1\u6280\u7b49\u56db\u79cd\u56e0\u7d20\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">PESTLE \u662f\u4e00\u79cd\u8bc4\u4f30\u6846\u67b6\uff0c\u5206\u6790\u5927\u73af\u5883\u4e2d\u7684\u653f\u6cbb\u3001\u7ecf\u6d4e\u3001\u793e\u4f1a\u3001\u79d1\u6280\u3001\u6cd5\u5f8b\u4e0e\u73af\u5883\u7b49\u56e0\u7d20\u3002(\u4e5f\u88ab\u79f0\u4f5cPESTEL\uff0c\u73af\u5883\u7f6e\u4e8e\u6cd5\u5f8b\u4e4b\u524d)<\/span>(\u53c2\u8003<a href=\"http:\/\/pestleanalysis.com\/how-to-do-a-swot-analysis\">http:\/\/pestleanalysis.com\/how-to-do-a-swot-analysis<\/a>)<br \/>\n<span style=\"font-weight: 400;\">\u6295\u8d44\u56de\u62a5\u7387<\/span><br \/>\n<span style=\"font-weight: 400;\">SMART\u76ee\u6807\u539f\u5219\u662f\u6307\u6240\u8bbe\u5b9a\u7684\u76ee\u6807\u5e94\u8be5\u662f\u5177\u4f53\u7684\u3001\u53ef\u8861\u91cf\u7684\u3001\u53ef\u5b9e\u73b0\u7684\u3001\u76f8\u5173\u6027 (\u4f8b\u5982\uff0c\u4e0e\u7ec4\u7ec7\u76ee\u6807\u76f8\u5173)\uff0c\u4ee5\u53ca\u6709\u65f6\u9650\u6027\u7684 (\u4f8b\u5982\uff0c\u5728\u89c4\u5b9a\u7684\u671f\u9650\u5185)<\/span><br \/>\n<span style=\"font-weight: 400;\">SWOT \u662f\u4e00\u79cd\u6218\u7565\u89c4\u5212\u65b9\u6cd5\uff0c\u5206\u6790\u4f01\u4e1a\u7684\u4f18\u52bf\u3001\u52a3\u52bf\u3001\u4ee5\u53ca\u6240\u9762\u4e34\u7684\u673a\u4f1a\u548c\u5a01\u80c1<\/span><br \/>\n<span style=\"font-weight: 400;\">\u76ee\u6807\u6536\u89c6\u70b9\u662f\u6839\u636e\u5e7f\u544a\u4e1a\u4f7f\u7528\u7684\u8bc4\u5206\u7cfb\u7edf\u5bf9\u76ee\u6807\u53d7\u4f17\u8fdb\u884c\u8bc4\u5206(\u53c2\u8003 <\/span><a href=\"http:\/\/www.multimediabuying.com.au\/faq\"><span style=\"font-weight: 400;\">http:\/\/www.multimediabuying.com.au\/faq<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><br \/>\n<span style=\"font-weight: 400;\">\u5a01\u65af\u5eb7\u661f\u5927\u5b66\u6269\u5efa\u9879\u76ee(\u53c2\u8003Taylor-Power &amp; Henert, 2008)<\/span><\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_full-0fd34ff97a6f55f6d4f438eeabb9a7c1\">\n.flex_column.av-av_one_full-0fd34ff97a6f55f6d4f438eeabb9a7c1{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_full-0fd34ff97a6f55f6d4f438eeabb9a7c1 av_one_full  avia-builder-el-21  el_after_av_one_full  avia-builder-el-last  references-taxonomy first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-av_textblock-787aaea060e08877c1e025c4d1d99375 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock references'  itemprop=\"text\" ><p><b>\u53c2\u8003\u6587\u732e\u53ca\u8865\u5145\u4fe1\u606f<\/b><br \/>\nBroom, G. (2009). Cutlip &amp; Center\u2019s effective public relations (10th ed.). Upper Saddle River, NJ: Pearson.<br \/>\nCutlip, S., Center, A., &amp; Broom, G. (1985). Effective public relations (6th ed.). Englewood Cliffs, NJ: Prentice Hall.<br \/>\nCutlip, S., Center, A., &amp; Broom, G. (1994). Effective public relations (7th ed). Upper Saddle River, NJ: Prentice Hall.<br \/>\nGrunig, J. (2008). Conceptualizing quantitative research in public relations. In B. van Ruler, A. Tkalac Ver\u0109i\u0109, &amp; D. Ver\u0109i\u0109 (Eds.), Public relations metrics: research and evaluation (pp. 88\u2013119). New York, NY: Routledge.<br \/>\nGrunig, L., Grunig J., &amp; Dozier, D. (2002). Excellent organizations and effective organizations: A study of communication management in three countries. Mahwah, NJ: Lawrence Erlbaum.<br \/>\nStacks, D., &amp; Bowen, S. (Eds.). (2013). Dictionary of public relations measurement and research. Gainesville FL: Institute for Public Relations. Available at<a class=\"nonblock\" href=\"http:\/\/www.instituteforpr.org\/topics\/dictionary-of-public-relations-measurement-and-research\" target=\"_blank\">http:\/\/www.instituteforpr.org\/topics\/dictionary-of-public-relations-measurement-and-research<\/a><br \/>\nTaylor-Power, E., &amp; Henert, E. (2008). Developing a logic model: Teaching and training guide. Retrieved from<a class=\"nonblock\" href=\"http:\/\/www.uwex.edu\/ces\/pdande\/evaluation\/pdf\/lmguidecomplete.pdf\" target=\"_blank\">http:\/\/www.uwex.edu\/ces\/pdande\/evaluation\/pdf\/lmguidecomplete.pdf<\/a><br \/>\nWholey, J. (1979). Evaluation: Promise and performance. Washington, DC: Urban Institute Press.<br \/>\nWholey J., Hatry, H., &amp; Newcomer, K. (Eds.). (2010). Handbook of practical program evaluation (3rd ed.). San Francisco, CA: Jossey-Bass.<\/p>\n<\/div><\/section><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":1509,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"class_list":["post-1510","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Taxonomy - AMEC Integrated Evaluation Framework<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Taxonomy - AMEC Integrated Evaluation Framework\" \/>\n<meta property=\"og:url\" content=\"https:\/\/amec.blazedev.co.uk\/amecframework\/zh-hans\/home\/supporting-material\/taxonomy\/\" \/>\n<meta property=\"og:site_name\" content=\"AMEC Integrated Evaluation Framework\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"7\u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/amec.blazedev.co.uk\/amecframework\/zh-hans\/home\/supporting-material\/taxonomy\/\",\"url\":\"https:\/\/amec.blazedev.co.uk\/amecframework\/zh-hans\/home\/supporting-material\/taxonomy\/\",\"name\":\"Taxonomy - 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