{"id":1508,"date":"2017-04-28T09:34:31","date_gmt":"2017-04-28T08:34:31","guid":{"rendered":"http:\/\/amecorg.com\/amecframework\/zh-hans\/?page_id=1132"},"modified":"2017-04-28T09:34:31","modified_gmt":"2017-04-28T08:34:31","slug":"introduction","status":"publish","type":"page","link":"https:\/\/amec.blazedev.co.uk\/amecframework\/zh-hans\/home\/framework\/introduction\/","title":{"rendered":"Introduction"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c av_one_full  avia-builder-el-0  el_before_av_one_full  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-1bdfe0e7bd26bcace9ad09554b1a6d68\">\n.avia-image-container.av-av_image-1bdfe0e7bd26bcace9ad09554b1a6d68 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-1bdfe0e7bd26bcace9ad09554b1a6d68 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-1bdfe0e7bd26bcace9ad09554b1a6d68 av-styling- avia-align-center  avia-builder-el-1  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-166 avia-img-lazy-loading-not-166 avia_image ' src=\"https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/integrated-framework-logo-small-1-1.png\" alt='' title='integrated-framework-logo-small (1)'  height=\"124\" width=\"205\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c av_one_full  avia-builder-el-2  el_after_av_one_full  el_before_av_hr  first flex_column_div av-zero-column-padding  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_textblock-710f2b84645f078a27b61ae2c84de4a8\">\n#top .av_textblock_section.av-av_textblock-710f2b84645f078a27b61ae2c84de4a8 .avia_textblock{\nfont-size:25px;\n}\n<\/style>\n<section  class='av_textblock_section av-av_textblock-710f2b84645f078a27b61ae2c84de4a8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center; font-weight: 900;\">\u56fd\u9645\u4f20\u64ad\u6d4b\u91cf\u4e0e\u8bc4\u4f30\u534f\u4f1a(AMEC)\u7efc\u5408\u8bc4\u4f30\u6846\u67b6\u7b80\u4ecb<br \/>\n\u8d77\u6e90\u548c\u91cd\u8981\u6027<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-cff9db79973b2b34cd1182f84c56818a\">\n#top .hr.av-av_hr-cff9db79973b2b34cd1182f84c56818a{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-av_hr-cff9db79973b2b34cd1182f84c56818a .hr-inner{\nwidth:300px;\nborder-color:#ff5800;\n}\n<\/style>\n<div  class='hr av-av_hr-cff9db79973b2b34cd1182f84c56818a hr-custom  avia-builder-el-4  el_after_av_one_full  el_before_av_one_full  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c av_one_full  avia-builder-el-5  el_after_av_hr  el_before_av_one_full  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p id=\"u10245-2\"><span style=\"font-weight: 400;\">\u6b63\u5982\u4ee5Fraser Likely\u4e3a\u4ee3\u8868\u7684\u5b9e\u8df5\u5e26\u5934\u4eba\u548c\u4ee5\u8363\u8a89\u6559\u6388Tom Watson\u4e3a\u4ee3\u8868\u7684\u5b66\u8005\u4eec\u6240\u6307\u51fa\u7684\u90a3\u6837\uff0c\u5728\u8fc7\u53bb\u7684\u534a\u4e2a\u4e16\u7eaa\u91cc\uff0c\u516c\u5171\u5173\u7cfb\u5b9e\u8df5\u4ee5\u53ca\u6218\u7565\u516c\u5173\u4f20\u64ad\u9886\u57df\u4e00\u76f4\u82e6\u82e6\u63a2\u7d22\u5982\u4f55\u624d\u80fd\u66f4\u597d\u5730\u8bc4\u4f30\u4f20\u64ad\u6548\u679c (Likely &amp; Watson, 2013)\u3002\u4e1a\u5185\u5df2\u7ecf\u505a\u51fa\u4e86\u8bb8\u591a\u5353\u6709\u6210\u6548\u7684\u52aa\u529b\uff0c\u4f8b\u5982AMEC2015\u5e74\u63d0\u51fa\u7684\u300a\u5df4\u585e\u7f57\u90a3\u6d4b\u91cf\u51c6\u5219\u5ba3\u8a00\u300b\u3002\u7136\u800c\uff0c\u4ece\u4e1a\u8005\u9700\u8981\u5e94\u5bf9\u591a\u79cd\u591a\u6837\u7684\u5206\u6790\u6a21\u578b\u3001\u6307\u6807\u3001\u65b9\u6cd5\uff0c\u7f3a\u4e4f\u7edf\u4e00\u7684\u6807\u51c6\u3002\u8fd9\u4e5f\u662f\u4e3a\u4ec0\u4e48\u76f4\u81f3\u4eca\u65e5\u4ecd\u6709\u8bb8\u591a\u4ece\u4e1a\u4eba\u5458\u4f9d\u65e7\u672a\u91c7\u7528\u4efb\u4f55\u4e25\u683c\u65b9\u6cd5\u8fdb\u884c\u6548\u679c\u8bc4\u4f30\u7684\u4e3b\u8981\u539f\u56e0\u4e4b\u4e00\u3002<\/span><\/p>\n<p id=\"u10245-4\"><span style=\"font-weight: 400;\">\u5f88\u591a\u884c\u4e1a\u7ec4\u7ec7\u5df2\u7ecf\u610f\u8bc6\u5230\u5fc5\u987b\u8981\u5f00\u53d1\u8bc4\u4f30\u6807\u51c6\uff0c\u63d0\u4f9b\u57fa\u4e8e\u6700\u8fd1\u5b9e\u8df5\u7684\u5de5\u5177\u6765\u5e2e\u52a9\u516c\u5173\u4ece\u4e1a\u4eba\u5458\u3002AMEC\u7efc\u5408\u8bc4\u4f30\u6846\u67b6\u662f\u8be5\u5f00\u53d1\u8fc7\u7a0b\u4e2d\u7684\u4e3b\u8981\u5021\u8bae\u4e4b\u4e00\u3002<\/span><\/p>\n<p id=\"u10245-6\"><span style=\"font-weight: 400;\">\u5728\u5f00\u53d1\u8fc7\u7a0b\u4e2d\uff0cAMEC \u4e00\u8d2f\u5730\u4e0e\u4e16\u754c\u5404\u5730\u7684\u884c\u4e1a\u7ec4\u7ec7\u3001\u4e1a\u5185\u4eba\u58eb\u3001\u4ee5\u53ca\u5728\u8bc4\u4f30\u548c\u793e\u4f1a\u79d1\u5b66\u7814\u7a76\u9886\u57df\u9886\u5148\u7684\u5b66\u8005\u3001\u673a\u6784\u8fdb\u884c\u5408\u4f5c\u3002<\/span><\/p>\n<p id=\"u10245-8\"><span style=\"font-weight: 400;\">\u8be5\u6846\u67b6\u7684\u4e00\u4e2a\u91cd\u8981\u7a81\u7834\u6027\u8fdb\u5c55\u662fAMEC\u7684\u7740\u773c\u70b9\u5df2\u7ecf\u8d85\u8d8a\u4e86\u516c\u5173\u8bc4\u4f30\u6a21\u578b\uff0c\u8fdb\u5165\u4e86\u5176\u5b83\u7684\u9886\u57df\u548c\u5b66\u79d1\uff0c\u4f8b\u5982: \u7ee9\u6548\u7ba1\u7406\u3001\u516c\u5171\u884c\u653f\u3001\u7ec4\u7ec7\u53d1\u5c55\u548c\u5e7f\u544a\u4e0e\u8425\u9500\u7b49\u3002<\/span><\/p>\n<p id=\"u10245-11\"><span style=\"font-weight: 400;\">\u9879\u76ee\u8bc4\u4f30\u9886\u57df\u9ad8\u5ea6\u53d1\u8fbe\uff0c\u7279\u522b\u662f\u5728\u516c\u5171\u884c\u653f\u7ba1\u7406\u65b9\u9762\uff0c\u6709\u4e00\u6574\u5957\u7406\u8bba\u3002\u4f8b\u5982\uff1a\u9879\u76ee\u8bc4\u4f30\u7406\u8bba\u548c\u53d8\u5316\u7406\u8bba \uff08\u5173\u4e8e\u53d8\u5316\u3001\u53d8\u5316\u4e4b\u539f\u56e0\u548c\u5982\u4f55\u5f71\u54cd\u53d8\u5316\u7b49\u77e5\u8bc6\uff09\u3002\u9879\u76ee\u903b\u8f91\u6a21\u5f0f\u88ab\u5e7f\u6cdb\u5e94\u7528\u4e8e\u516c\u5171\u884c\u653f\u8303\u7574\u548c\u5176\u5b83\u9879\u76ee\u7ba1\u7406\u7b49\u9886\u57df\u4e2d\u3002\u5c3d\u7ba1\u516c\u5171\u5173\u7cfb\u548c\u4f20\u64ad\u9886\u57df\u4e2d\u7684\u67d0\u4e9b\u8bc4\u4f30\u6a21\u5f0f\u4e2d\u7528\u5230\u4e86\u9879\u76ee\u903b\u8f91\u6a21\u5f0f\u4e2d\u7684\u5143\u7d20\uff0c\u4f46\u662f\u5bf9\u5176\u5b83\u9886\u57df\u7684\u77e5\u8bc6\u548c\u8d44\u6e90\u88ab\u5ffd\u89c6\u4e86\uff0c\u5bfc\u81f4\u4e86\u9519\u5931\u826f\u673a\u3001\u56db\u5206\u4e94\u88c2\u548c\u201c\u4ece\u96f6\u5f00\u59cb\u201d\u7b49\u73b0\u72b6\u3002<\/span><\/p>\n<p id=\"u10245-17\"><span style=\"font-weight: 400;\">\u901a\u8fc7\u6d89\u53ca\u5176\u5b83\u5173\u4e8e\u5b9e\u8df5\u7684\u5b66\u79d1\u548c\u9886\u57df\uff0c\u4f8b\u5982\uff1a\u516c\u5171\u884c\u653f\u548c\u7ba1\u7406\u5b66\u3001\u793e\u4f1a\u5fc3\u7406\u5b66\u7b49\u793e\u4f1a\u79d1\u5b66\uff0c\u4f7f\u8be5\u6846\u67b6\u80fd\u591f\u627e\u51fa\u5404\u79cd\u5e7f\u6cdb\u5e94\u7528\u7684\u65b9\u6cd5\u548c\u6700\u4f73\u5b9e\u8df5\uff0c\u5e76\u4ee5\u6b64\u4e3a\u6807\u51c6\u3002<\/span><\/p>\n<p id=\"u10245-19\"><span style=\"font-weight: 400;\">\u4f8b\u5982\uff1a\u516c\u5171\u5173\u7cfb\u8bc4\u4f30\u6a21\u5f0f\u4e00\u822c\u4f1a\u8bc6\u522b\u4e09\u5230\u56db\u4e2a\u9636\u6bb5\u7684\u6c9f\u901a\u9879\u76ee\u548c\u6d3b\u52a8 &#8212; \u5982\uff1a\u6295\u5165\u3001\u7ed3\u679c\u3001\u6210\u679c\uff0c\u6709\u65f6\u4e5f\u5305\u62ec\u5fc3\u5f97 &#8212; \u800c\u5176\u5b83\u516c\u5171\u5173\u7cfb\u8bc4\u4f30\u6a21\u5f0f\u4f1a\u5f15\u5165\u65b0\u7684\u672f\u8bed\uff0c\u5982\uff1a\u6d41\u51fa\u3001\u4ea7\u7269\uff0c\u5728\u5f88\u591a\u884c\u4e1a\u4e2d\u5e7f\u6cdb\u5e94\u7528\u7684\u9879\u76ee\u903b\u8f91\u6a21\u5f0f\u5305\u62ec\u5982\u4e0b\uff1a<\/span><\/p>\n<p id=\"u10245-26\" class=\"ts-Default-Link-Style--copy\"><span style=\"font-weight: 400;\">\u51ef\u6d1b\u683c\u57fa\u91d1\u9879\u76ee\u903b\u8f91\u6a21\u5f0f\uff08Kellogg Foundation, 1998\/2004\uff09\u5305\u62ec\u4e94\u4e2a\u9636\u6bb5\uff1a\u6295\u5165\u3001\u6d3b\u52a8\u3001\u7ed3\u679c\u3001\u6210\u679c\u3001\u548c\u5f71\u54cd\uff08\u53c2\u89c1\uff1a <\/span><a href=\"http:\/\/www.epa.gov\/evaluate\/pdf\/eval-guides\/logic-model-development-guide.pdf);\"><span style=\"font-weight: 400;\">http:\/\/www.epa.gov\/evaluate\/pdf\/eval-guides\/logic-model-development-guide.pdf);<\/span><\/a><span style=\"font-weight: 400;\">\uff09\u3002<\/span><\/p>\n<p id=\"u10245-33\" class=\"ts-Default-Link-Style--copy\"><span style=\"font-weight: 400;\">\u5a01\u65af\u5eb7\u661f\u5927\u5b66\u7ee7\u7eed\u6559\u80b2\u5b66\u9662\u9879\u76ee\u903b\u8f91\u6a21\u5f0f\uff08Taylor-Power &amp; Henert, 2008\uff09\u4ece\u6295\u5165\u7684\u89d2\u5ea6\u8ba1\u5212\u548c\u8bc4\u4f30\u9879\u76ee\uff1b\u7ed3\u679c\u88ab\u62c6\u5206\u6210\u201c\u6d3b\u52a8\u201d\u548c\u201c\u53c2\u4e0e\u201d\uff1b\u6210\u679c\u4e0e\u5f71\u54cd\u88ab\u62c6\u5206\u6210\u201c\u77ed\u671f\u3001\u4e2d\u671f\u548c\u957f\u671f\u201d\u9879\u3002\u4ece\u800c\u4ea7\u751f\u516d\u4e2a\u9636\u6bb5\uff08\u53c2\u89c1 <\/span><a href=\"http:\/\/www.uwex.edu\/ces\/pdande\/evaluation\/pdf\/lmguidecomplete.pdf).\"><span style=\"font-weight: 400;\">http:\/\/www.uwex.edu\/ces\/pdande\/evaluation\/pdf\/lmguidecomplete.pdf).<\/span><\/a><span style=\"font-weight: 400;\">\uff09\u3002<\/span><\/p>\n<p id=\"u10245-35\"><span style=\"font-weight: 400;\">AMEC\u7efc\u5408\u8bc4\u4f30\u6846\u67b6\u7684\u57fa\u7840\u662f\u8fd9\u4e9b\u5e7f\u6cdb\u5e94\u7528\u7684\u903b\u8f91\u6a21\u5f0f\uff0c\u6709\u7740\u6df1\u539a\u7684\u7406\u8bba\u548c\u5e7f\u6cdb\u7684\u6d4b\u8bd5\u505a\u57fa\u7840\uff0c\u5e76\u9488\u5bf9\u6218\u7565\u516c\u5173\u4f20\u64ad\u8fdb\u884c\u4e86\u5fc5\u8981\u7684\u8c03\u6574\u3002<\/span><\/p>\n<p id=\"u10245-41\"><span style=\"font-weight: 400;\">\u4f20\u64ad\u8bc4\u4f30\u4e2d\u7684\u6700\u4f73\u5b9e\u8df5\u8fd8\u4ece\u4f20\u64ad\u5b66\u548c\u5a92\u4f53\u7406\u8bba\u4e2d\u83b7\u76ca\u9887\u591a\uff0c\u4f8b\u5982\uff1aW. J. McGuire (1985, 2001)\u5728\u300a\u793e\u4f1a\u5fc3\u7406\u5b66\u624b\u518c\u300b\u4e2d\u63d0\u51fa\u7684\u4fe1\u606f\u5904\u7406\u6b65\u9aa4\uff0c\u4ee5\u53ca\u4f20\u64ad\/\u529d\u8bf4\u77e9\u9635\u3002\u5728\u5e7f\u544a\u4e2d\u4f7f\u7528\u7684AIDA\uff08\u6ce8\u610f\u529b\u3001\u5174\u8da3\u3001\u6b32\u671b\u3001\u884c\u52a8\uff09\u6a21\u5f0f\uff0c\u662f\u4eceMcGuire\u7684\u4fe1\u606f\u5904\u7406\u6b65\u9aa4\u4e2d\u884d\u751f\u51fa\u6765\u7684\uff0c\u4f46\u8be5\u6b65\u9aa4\u6d89\u53ca\u9762\u66f4\u52a0\u5e7f\u6cdb\uff0c\u5305\u62ec\uff1a\u66dd\u5149\u3001\u6ce8\u610f\u3001\u7406\u89e3\u3001\u559c\u6b22\u3001\u4fdd\u6301\u3001\u8003\u8651\u3001\u83b7\u5f97\u80fd\u529b\u6216\u77e5\u8bc6\u3001\u6001\u5ea6\u6539\u53d8\u3001\u610f\u5411\u3001\u884c\u52a8\u548c\u5021\u5bfc\uff08McGuire, 2001\uff09\u3002<\/span><\/p>\n<p id=\"u10245-43\"><span style=\"font-weight: 400;\">AMEC\u7efc\u5408\u8bc4\u4f30\u6846\u67b6\u662f\u628a\u4e0a\u8ff0\u9886\u57df\u4ee5\u53ca\u5176\u5b83\u9886\u57df\u548c\u5b66\u79d1\u4e2d\u7684\u6700\u4f73\u5b9e\u8df5\u4e0e\u6700\u4f73\u77e5\u8bc6\u7ed3\u5408\u7684\u4ea7\u7269\u3002\u8fd9\u4ee4\u6218\u7565\u516c\u5173\u4f20\u64ad\u7684\u8bc4\u4f30\u5177\u5907\u4e86\u6781\u5927\u7684\u4e00\u81f4\u6027\uff0c\u9010\u6b65\u5efa\u7acb\u884c\u4e1a\u6807\u51c6\uff0c\u4ece\u800c\u786e\u4fdd\u8bc4\u4f30\u7684\u4e25\u8c28\u4e0e\u6709\u6548\u3002<\/span><\/p>\n<p id=\"u10245-53\"><span style=\"font-weight: 400;\">\u5206\u7c7b\u6cd5\u3001\u6a21\u5f0f\u3001\u5de5\u5177\u548c\u8d44\u6e90\u4f5c\u4e3aAMEC\u6846\u67b6\u7684\u6784\u6210\u90e8\u5206\uff0c\u4e0e\u4ece\u516c\u5171\u5173\u7cfb\u548c\u4f01\u4e1a\u4f20\u64ad\u4e2d\u53d1\u5c55\u800c\u6765\u7684\u8ba1\u5212\u548c\u9879\u76ee\u7684\u7ba1\u7406\u6a21\u5f0f\u4fdd\u6301\u4e00\u81f4\uff0c\u5176\u4e2d\u5305\u62ec\uff1a\u516c\u5171\u5173\u7cfb\u89c4\u5212\u7684RACE\u6a21\u5f0f\uff08\u7814\u7a76\u3001\u884c\u52a8\u3001\u4f20\u64ad\u3001\u8bc4\u4f30\uff09\uff08Marston, 1981\uff09\uff1bROPE\u6a21\u5f0f\u6307\u7814\u7a76\u3001\u76ee\u6807\u3001\u9879\u76ee\/\u8ba1\u5212\u3001\u8bc4\u4f30\uff08Hendrix, 1995\uff09\uff1b \u6269\u5c55\u7684RAISE\u6a21\u5f0f\uff08Kendall, 1997\uff09\uff0c\uff08\u7814\u7a76\u3001\u8c03\u6574\u3001\u6267\u884c\u548c\u7b56\u7565\uff09\uff1bSheila Crifasi(2000)\u7684ROSIE\u6a21\u5f0f\uff08\u7814\u7a76\u3001\u76ee\u6807\u3001\u7b56\u7565\u3001\u6267\u884c\u548c\u8bc4\u4f30\uff09\u3002<\/span><\/p>\n<p id=\"u10245-55\"><strong>Jim Macnamara<\/strong><\/p>\n<p id=\"u10245-57\"><span style=\"font-weight: 400;\">\u516c\u5171\u4f20\u64ad\u5b66\u6559\u6388<\/span><\/p>\n<p id=\"u10245-59\"><span style=\"font-weight: 400;\">\u6fb3\u5927\u5229\u4e9a\u6089\u5c3c\u79d1\u6280\u5927\u5b66<\/span><\/p>\n<p id=\"u10245-62\"><span style=\"font-weight: 400;\">\u53c2\u8003\u6587\u732e<\/span><\/p>\n<p id=\"u10245-67\" class=\"ts-Default-Link-Style--copy\">AMEC (Association for Measurement and Evaluation of Communication. (2015). Barcelona Principles 2.0. Available at <a class=\"nonblock\" href=\"http:\/\/amecorg.com\/barcelona-principles-2-0-infographic\" target=\"_blank\">http:\/\/amecorg.com\/barcelona-principles-2-0-infographic<\/a><\/p>\n<p id=\"u10245-69\">Crifasi, S. (2000). Everything\u2019s coming up rosie. Public Relations Tactics, 7(9), September, Public Relations Society of America.<\/p>\n<p id=\"u10245-71\">Hendrix, J. (1995). Public relations cases (3rd ed.). Belmont, CA: Wadsworth.<\/p>\n<p id=\"u10245-76\" class=\"ts-Default-Link-Style--copy\">Kellogg Foundation. (1998\/2004). Logic model development guide. Battle Creek, MI: Author. Retrieved from <a class=\"nonblock\" href=\"http:\/\/www.epa.gov\/evaluate\/pdf\/eval-guides\/logic-model-development-guide.pdf\" target=\"_blank\">http:\/\/www.epa.gov\/evaluate\/pdf\/eval-guides\/logic-model-development-guide.pdf<\/a><\/p>\n<p id=\"u10245-78\">Kendall, R. (1997). Public relations campaign strategies: Planning for implementation (2nd ed.). New York, NY: Addison-Wesley.<\/p>\n<p id=\"u10245-80\">Likely, F., &amp; Watson, T. (2013). Measuring the edifice: Public relations measurement and evaluation practice over the course of 40 years. In J. Sriramesh, A. Zerfass, &amp; J. Kim (Eds.), Public relations and communication management: Current trends and emerging topics (pp. 143\u2013162). New York, NY: Routledge.<\/p>\n<p id=\"u10245-82\">Marston, J. (1981). Modern public relations. New York, NY: McGraw-Hill.<\/p>\n<p id=\"u10245-84\">McGuire, W. (1985). Attitudes and attitude change. In G. Lindzey &amp; E. Aronson (Eds.), Handbook of social psychology, Vol. 2 (3rd ed., pp. 233\u2013346). New York, NY: Random House.<\/p>\n<p id=\"u10245-86\">McGuire, W. (2001). Input and output variables currently promising for constructing persuasive communications. In R. Rice &amp; C. Atkin (Eds.), Public communication campaigns (3rd ed., pp. 22\u201348). Thousand Oaks, CA: Sage.<\/p>\n<p id=\"u10245-90\" class=\"ts-Default-Link-Style--copy\">Taylor-Power, E., &amp; Henert, E. (2008). Developing a logic model: Teaching and training guide. Retrieved from\u00a0<a class=\"nonblock\" href=\"http:\/\/www.uwex.edu\/ces\/pdande\/evaluation\/pdf\/lmguidecomplete.pdf\" target=\"_blank\">http:\/\/www.uwex.edu\/ces\/pdande\/evaluation\/pdf\/lmguidecomplete.pdf<\/a><\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_full-9d24124a545ef7691702bdbb54c0e581\">\n.flex_column.av-av_one_full-9d24124a545ef7691702bdbb54c0e581{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_full-9d24124a545ef7691702bdbb54c0e581 av_one_full  avia-builder-el-7  el_after_av_one_full  avia-builder-el-last  first flex_column_div av-zero-column-padding  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_textblock-e8931f3a3cb0ffe4e01460315f0ed18b\">\n#top .av_textblock_section.av-av_textblock-e8931f3a3cb0ffe4e01460315f0ed18b .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-av_textblock-e8931f3a3cb0ffe4e01460315f0ed18b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><a class=\"framework-button\" href=\"https:\/\/amec.blazedev.co.uk\/amecframework\/en\/interactive-framework\/\" target=\"_blank\">CLICK HERE TO ACCESS THE INTEGRATED\u00a0EVALUATION FRAMEWORK<\/a><\/p>\n<\/div><\/section><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":1129,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"class_list":["post-1508","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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