{"id":1104,"date":"2017-03-16T10:34:03","date_gmt":"2017-03-16T10:34:03","guid":{"rendered":"http:\/\/amecorg.com\/amecframework\/th\/?page_id=1104"},"modified":"2017-03-16T11:11:44","modified_gmt":"2017-03-16T11:11:44","slug":"resources","status":"publish","type":"page","link":"https:\/\/amec.blazedev.co.uk\/amecframework\/th\/home\/supporting-material\/resources\/","title":{"rendered":"Resources"},"content":{"rendered":"<div class='clear'><\/div><div id='sub_menu1'  class='av-submenu-container av-av_submenu-17dd3491bfd896bb8ec94a709d963a28 main_color  avia-builder-el-0  el_before_av_section  avia-builder-el-first  side-menu av-sticky-submenu container_wrap fullsize' style='z-index:301' ><div class='container av-menu-mobile-disabled av-submenu-pos-center'><ul id='av-custom-submenu-1' class='av-subnav-menu' role='menu'>\n<li class='menu-item av-av_submenu_item-4f252c15bb7ca622d2f9ea98491f59db menu-item-top-level menu-item-top-level-1' role='menuitem'><a href='#terminology'  ><span class='avia-bullet'><\/span><span class='avia-menu-text'>\u0e04\u0e33\u0e28\u0e31\u0e1e\u0e17\u0e4c\u0e40\u0e09\u0e1e\u0e32\u0e30\u0e41\u0e25\u0e30\u0e28\u0e31\u0e1e\u0e17\u0e4c\u0e1a\u0e31\u0e0d\u0e0d\u0e31\u0e15\u0e34\u0e02\u0e2d\u0e07\u0e01\u0e32\u0e23\u0e27\u0e31\u0e14\u0e41\u0e25\u0e30\u0e01\u0e32\u0e23\u0e27\u0e34\u0e08\u0e31\u0e22\u0e40\u0e0a\u0e34\u0e07\u0e1e\u0e35\u0e2d\u0e32\u0e23\u0e4c<\/span><\/a><\/li>\n<li class='menu-item av-av_submenu_item-939d1a6dd41956c7cfd6a662332a69b0 menu-item-top-level menu-item-top-level-2' role='menuitem'><a href='#guidelines'  ><span class='avia-bullet'><\/span><span class='avia-menu-text'>\u0e2b\u0e25\u0e31\u0e01\u0e40\u0e01\u0e13\u0e11\u0e4c\u0e43\u0e19\u0e01\u0e32\u0e23\u0e15\u0e31\u0e49\u0e07\u0e04\u0e48\u0e32\u0e27\u0e31\u0e15\u0e16\u0e38\u0e1b\u0e23\u0e30\u0e2a\u0e07\u0e04\u0e4c\u0e01\u0e32\u0e23\u0e27\u0e31\u0e14<\/span><\/a><\/li>\n<li class='menu-item av-av_submenu_item-2a4b73ebefb3db86e7a245d9ea19c3e6 menu-item-top-level menu-item-top-level-3' role='menuitem'><a href='#resource-table'  ><span class='avia-bullet'><\/span><span class='avia-menu-text'>\u0e41\u0e2b\u0e25\u0e48\u0e07\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e17\u0e35\u0e48\u0e40\u0e1b\u0e47\u0e19\u0e1b\u0e23\u0e30\u0e42\u0e22\u0e0a\u0e19\u0e4c\u0e2a\u0e33\u0e2b\u0e23\u0e31\u0e1a\u0e01\u0e32\u0e23\u0e43\u0e0a\u0e49\u0e01\u0e23\u0e2d\u0e1a\u0e1a\u0e39\u0e23\u0e13\u0e32\u0e01\u0e32\u0e23<\/span><\/a><\/li>\n<li class='menu-item av-av_submenu_item-4188eccdf23ddbd6294bed37de431e14 menu-item-top-level menu-item-top-level-4' role='menuitem'><a href='#case-studies'  ><span class='avia-bullet'><\/span><span class='avia-menu-text'>\u0e01\u0e23\u0e13\u0e35\u0e28\u0e36\u0e01\u0e29\u0e32<\/span><\/a><\/li>\n<li class='menu-item av-av_submenu_item-57ba36f3fd9e65dc7c7f372d426e7f7e menu-item-top-level menu-item-top-level-5' role='menuitem'><a href='#further-reading'  ><span class='avia-bullet'><\/span><span class='avia-menu-text'>\u0e40\u0e2d\u0e01\u0e2a\u0e32\u0e23\u0e2d\u0e48\u0e32\u0e19\u0e40\u0e1e\u0e34\u0e48\u0e21\u0e40\u0e15\u0e34\u0e21\/ \u0e1a\u0e23\u0e23\u0e13\u0e32\u0e19\u0e38\u0e01\u0e23\u0e21 <\/span><\/a><\/li>\n<\/ul><\/div><\/div><div class='sticky_placeholder'><\/div>\n<div id='terminology'  class='avia-section av-av_section-36e01d3b1f843703d41c0aa16b591021 main_color avia-section-default avia-no-shadow  avia-builder-el-1  el_after_av_submenu  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1104'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c av_one_third  avia-builder-el-2  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_two_third-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_two_third-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_two_third-0aa7055fe62c3622faec82866afbaeb2 av_two_third  avia-builder-el-3  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>\u0e04\u0e33\u0e28\u0e31\u0e1e\u0e17\u0e4c\u0e40\u0e09\u0e1e\u0e32\u0e30\u0e41\u0e25\u0e30\u0e28\u0e31\u0e1e\u0e17\u0e4c\u0e1a\u0e31\u0e0d\u0e0d\u0e31\u0e15\u0e34\u0e02\u0e2d\u0e07\u0e01\u0e32\u0e23\u0e27\u0e31\u0e14\u0e41\u0e25\u0e30\u0e01\u0e32\u0e23\u0e27\u0e34\u0e08\u0e31\u0e22\u0e40\u0e0a\u0e34\u0e07\u0e1e\u0e35\u0e2d\u0e32\u0e23\u0e4c<\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe\">\n#top .hr.av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe .hr-inner{\nwidth:300px;\nborder-color:#ff5800;\n}\n<\/style>\n<div  class='hr av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe hr-custom  avia-builder-el-5  el_after_av_textblock  el_before_av_textblock  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">\u0e1b\u0e31\u0e08\u0e08\u0e38\u0e1a\u0e31\u0e19\u0e19\u0e35\u0e49 \u0e01\u0e32\u0e23\u0e27\u0e34\u0e40\u0e04\u0e23\u0e32\u0e30\u0e2b\u0e4c\u0e41\u0e25\u0e30\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e40\u0e0a\u0e34\u0e07\u0e25\u0e36\u0e01\u0e40\u0e1b\u0e47\u0e19\u0e2b\u0e31\u0e27\u0e02\u0e49\u0e2d\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08\u0e17\u0e35\u0e48\u0e44\u0e14\u0e49\u0e23\u0e31\u0e1a\u0e04\u0e27\u0e32\u0e21\u0e19\u0e34\u0e22\u0e21\u0e21\u0e32\u0e01 \u0e08\u0e32\u0e01\u0e1b\u0e23\u0e30\u0e2a\u0e1a\u0e01\u0e32\u0e23\u0e13\u0e4c\u0e01\u0e32\u0e23\u0e17\u0e33\u0e07\u0e32\u0e19\u0e01\u0e27\u0e48\u0e32 <\/span><span style=\"font-weight: 400;\">20 <\/span><span style=\"font-weight: 400;\">\u0e1b\u0e35\u0e43\u0e19\u0e41\u0e1c\u0e19\u0e01\u0e01\u0e32\u0e23\u0e27\u0e31\u0e14\u0e01\u0e32\u0e23\u0e2a\u0e37\u0e48\u0e2d\u0e2a\u0e32\u0e23 \u0e09\u0e31\u0e19\u0e44\u0e21\u0e48\u0e40\u0e04\u0e22\u0e44\u0e14\u0e49\u0e23\u0e31\u0e1a\u0e04\u0e27\u0e32\u0e21\u0e2a\u0e19\u0e43\u0e08\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e21\u0e32\u0e01\u0e40\u0e01\u0e35\u0e48\u0e22\u0e27\u0e2b\u0e31\u0e27\u0e02\u0e49\u0e2d\u0e14\u0e31\u0e07\u0e01\u0e25\u0e48\u0e32\u0e27 \u0e04\u0e27\u0e32\u0e21\u0e15\u0e49\u0e2d\u0e07\u0e01\u0e32\u0e23\u0e19\u0e35\u0e49\u0e44\u0e14\u0e49\u0e2a\u0e23\u0e49\u0e32\u0e07\u0e04\u0e27\u0e32\u0e21\u0e23\u0e35\u0e1a\u0e40\u0e23\u0e48\u0e07\u0e02\u0e2d\u0e07\u0e1c\u0e39\u0e49\u0e02\u0e32\u0e22\u0e23\u0e32\u0e22\u0e43\u0e2b\u0e21\u0e48\u0e41\u0e25\u0e30\u0e1c\u0e39\u0e49\u0e04\u0e49\u0e32\u0e40\u0e01\u0e48\u0e32\u0e42\u0e14\u0e22\u0e19\u0e33\u0e40\u0e2a\u0e19\u0e2d\u0e40\u0e04\u0e23\u0e37\u0e48\u0e2d\u0e07\u0e21\u0e37\u0e2d \u0e42\u0e0b\u0e25\u0e39\u0e0a\u0e31\u0e48\u0e19 \u0e41\u0e25\u0e30\u0e01\u0e32\u0e23\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23\u0e17\u0e35\u0e48\u0e2b\u0e25\u0e32\u0e01\u0e2b\u0e25\u0e32\u0e22 \u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e15\u0e23\u0e27\u0e08\u0e2a\u0e2d\u0e1a\u0e41\u0e25\u0e30\u0e1b\u0e23\u0e30\u0e40\u0e21\u0e34\u0e19\u0e1c\u0e25\u0e01\u0e32\u0e23\u0e15\u0e34\u0e14\u0e15\u0e48\u0e2d\u0e2a\u0e37\u0e48\u0e2d\u0e2a\u0e32\u0e23 \u0e15\u0e32\u0e21\u0e27\u0e34\u0e01\u0e34\u0e1e\u0e35\u0e40\u0e14\u0e35\u0e22\u0e02\u0e2d\u0e07 <\/span><span style=\"font-weight: 400;\">Ken Burbary <\/span><span style=\"font-weight: 400;\">\u0e21\u0e35\u0e21\u0e32\u0e01\u0e01\u0e27\u0e48\u0e32 <\/span><span style=\"font-weight: 400;\">220 <\/span><span style=\"font-weight: 400;\">\u0e1a\u0e23\u0e34\u0e29\u0e31\u0e17 \u0e17\u0e35\u0e48\u0e19\u0e33\u0e40\u0e2a\u0e19\u0e2d\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23\u0e1b\u0e23\u0e30\u0e40\u0e20\u0e17\u0e19\u0e35\u0e49\u0e41\u0e25\u0e30\u0e21\u0e35\u0e08\u0e33\u0e19\u0e27\u0e19\u0e40\u0e1e\u0e34\u0e48\u0e21\u0e21\u0e32\u0e01\u0e02\u0e36\u0e49\u0e19\u0e17\u0e38\u0e01\u0e27\u0e31\u0e19<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0e1c\u0e39\u0e49\u0e08\u0e31\u0e14\u0e2b\u0e32\u0e17\u0e35\u0e48\u0e21\u0e35\u0e28\u0e31\u0e01\u0e22\u0e20\u0e32\u0e1e\u0e08\u0e33\u0e19\u0e27\u0e19\u0e21\u0e32\u0e01\u0e17\u0e35\u0e48\u0e21\u0e35\u0e23\u0e30\u0e14\u0e31\u0e1a\u0e1b\u0e23\u0e30\u0e2a\u0e1a\u0e01\u0e32\u0e23\u0e13\u0e4c\u0e01\u0e32\u0e23\u0e17\u0e33\u0e07\u0e32\u0e19\u0e41\u0e15\u0e01\u0e15\u0e48\u0e32\u0e07\u0e01\u0e31\u0e19\u0e2d\u0e32\u0e08\u0e17\u0e33\u0e43\u0e2b\u0e49\u0e40\u0e01\u0e34\u0e14\u0e1b\u0e31\u0e0d\u0e2b\u0e32\u0e44\u0e14\u0e49 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\u0e2b\u0e19\u0e36\u0e48\u0e07\u0e43\u0e19\u0e1b\u0e31\u0e0d\u0e2b\u0e32\u0e2a\u0e33\u0e04\u0e31\u0e0d\u0e17\u0e35\u0e48\u0e19\u0e35\u0e48\u0e17\u0e35\u0e48\u0e1e\u0e1a\u0e1a\u0e48\u0e2d\u0e22\u0e04\u0e37\u0e2d\u0e40\u0e07\u0e37\u0e48\u0e2d\u0e19\u0e44\u0e02\u0e17\u0e35\u0e48\u0e44\u0e21\u0e48\u0e16\u0e39\u0e01\u0e15\u0e49\u0e2d\u0e07\u0e41\u0e25\u0e30\u0e04\u0e33\u0e08\u0e33\u0e01\u0e31\u0e14\u0e04\u0e27\u0e32\u0e21\u0e21\u0e35\u0e01\u0e32\u0e23\u0e43\u0e0a\u0e49\u0e42\u0e14\u0e22\u0e1c\u0e39\u0e49\u0e43\u0e2b\u0e49\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23 \u0e15\u0e31\u0e27\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e40\u0e0a\u0e48\u0e19 <\/span><span style=\"font-weight: 400;\">&#8216;OTS&#8217; &#8216;<\/span><span style=\"font-weight: 400;\">\u0e01\u0e32\u0e23\u0e2d\u0e48\u0e32\u0e19<\/span><span style=\"font-weight: 400;\">&#8216;, &#8216;<\/span><span style=\"font-weight: 400;\">\u0e01\u0e32\u0e23\u0e2b\u0e21\u0e38\u0e19\u0e40\u0e27\u0e35\u0e22\u0e19<\/span><span style=\"font-weight: 400;\">&#8216; <\/span><span style=\"font-weight: 400;\">\u0e41\u0e25\u0e30 <\/span><span style=\"font-weight: 400;\">&#8216;<\/span><span style=\"font-weight: 400;\">\u0e01\u0e32\u0e23\u0e40\u0e02\u0e49\u0e32\u0e16\u0e36\u0e07\u0e1c\u0e39\u0e49\u0e0a\u0e21<\/span><span style=\"font-weight: 400;\">&#8216; <\/span><span style=\"font-weight: 400;\">\u0e17\u0e31\u0e49\u0e07\u0e2b\u0e21\u0e14\u0e19\u0e35\u0e49\u0e2b\u0e21\u0e32\u0e22\u0e16\u0e36\u0e07\u0e2a\u0e34\u0e48\u0e07\u0e17\u0e35\u0e48\u0e41\u0e15\u0e01\u0e15\u0e48\u0e32\u0e07\u0e01\u0e31\u0e19 \u0e41\u0e15\u0e48\u0e43\u0e19\u0e1a\u0e32\u0e07\u0e01\u0e23\u0e13\u0e35\u0e08\u0e30\u0e16\u0e39\u0e01\u0e43\u0e0a\u0e49\u0e42\u0e14\u0e22\u0e0b\u0e31\u0e1e\u0e1e\u0e25\u0e32\u0e22\u0e40\u0e2d\u0e2d\u0e23\u0e4c\u0e2d\u0e37\u0e48\u0e19\u0e41\u0e17\u0e19 \u0e21\u0e35\u0e15\u0e31\u0e27\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e2d\u0e37\u0e48\u0e19 \u0e46 \u0e2d\u0e35\u0e01\u0e21\u0e32\u0e01\u0e21\u0e32\u0e22\u0e40\u0e01\u0e35\u0e48\u0e22\u0e27\u0e01\u0e31\u0e1a\u0e1b\u0e31\u0e0d\u0e2b\u0e32\u0e1b\u0e23\u0e30\u0e40\u0e20\u0e17\u0e19\u0e35\u0e49 \u0e44\u0e14\u0e49\u0e41\u0e01\u0e48 <\/span><span style=\"font-weight: 400;\">&#8216;<\/span><span style=\"font-weight: 400;\">\u0e04\u0e27\u0e32\u0e21\u0e19\u0e34\u0e22\u0e21<\/span><span style=\"font-weight: 400;\">&#8216; <\/span><span style=\"font-weight: 400;\">\u0e41\u0e25\u0e30 <\/span><span style=\"font-weight: 400;\">&#8216;<\/span><span style=\"font-weight: 400;\">\u0e01\u0e32\u0e23\u0e40\u0e02\u0e49\u0e32\u0e0a\u0e21\u0e2b\u0e19\u0e49\u0e32\u0e40\u0e27\u0e47\u0e1a<\/span><span style=\"font-weight: 400;\">&#8216;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0e43\u0e19\u0e10\u0e32\u0e19\u0e30\u0e17\u0e35\u0e48\u0e40\u0e1b\u0e47\u0e19\u0e2d\u0e38\u0e15\u0e2a\u0e32\u0e2b\u0e01\u0e23\u0e23\u0e21 \u0e16\u0e49\u0e32\u0e40\u0e23\u0e32\u0e15\u0e49\u0e2d\u0e07\u0e01\u0e32\u0e23\u0e41\u0e01\u0e49\u0e1b\u0e31\u0e0d\u0e2b\u0e32\u0e19\u0e35\u0e49 \u0e40\u0e23\u0e32\u0e08\u0e33\u0e40\u0e1b\u0e47\u0e19\u0e15\u0e49\u0e2d\u0e07\u0e1e\u0e39\u0e14\u0e2a\u0e34\u0e48\u0e07\u0e17\u0e35\u0e48\u0e40\u0e23\u0e32\u0e2b\u0e21\u0e32\u0e22\u0e04\u0e27\u0e32\u0e21\u0e16\u0e36\u0e07 \u0e40\u0e19\u0e37\u0e48\u0e2d\u0e07\u0e08\u0e32\u0e01\u0e2d\u0e38\u0e15\u0e2a\u0e32\u0e2b\u0e01\u0e23\u0e23\u0e21\u0e19\u0e35\u0e49\u0e21\u0e35\u0e25\u0e31\u0e01\u0e29\u0e13\u0e30\u0e17\u0e35\u0e48\u0e08\u0e30\u0e01\u0e33\u0e2b\u0e19\u0e14\u0e21\u0e32\u0e15\u0e23\u0e10\u0e32\u0e19\u0e41\u0e25\u0e30\u0e41\u0e2a\u0e14\u0e07\u0e43\u0e2b\u0e49\u0e40\u0e2b\u0e47\u0e19\u0e16\u0e36\u0e07\u0e41\u0e19\u0e27\u0e17\u0e32\u0e07\u0e17\u0e35\u0e48\u0e19\u0e48\u0e32\u0e40\u0e0a\u0e37\u0e48\u0e2d\u0e16\u0e37\u0e2d\u0e41\u0e25\u0e30\u0e2a\u0e2d\u0e14\u0e04\u0e25\u0e49\u0e2d\u0e07\u0e01\u0e31\u0e19\u0e43\u0e19\u0e01\u0e32\u0e23\u0e27\u0e31\u0e14 \u0e40\u0e23\u0e32\u0e15\u0e49\u0e2d\u0e07\u0e40\u0e23\u0e35\u0e22\u0e07\u0e25\u0e33\u0e14\u0e31\u0e1a\u0e04\u0e33\u0e28\u0e31\u0e1e\u0e17\u0e4c\u0e40\u0e09\u0e1e\u0e32\u0e30\u0e17\u0e35\u0e48\u0e2a\u0e2d\u0e14\u0e04\u0e25\u0e49\u0e2d\u0e07\u0e41\u0e25\u0e30\u0e16\u0e39\u0e01\u0e15\u0e49\u0e2d\u0e07\u0e40\u0e2a\u0e35\u0e22\u0e01\u0e48\u0e2d\u0e19<\/span><\/p>\n<p id=\"u2061-2\"><span style=\"font-weight: 400;\">\u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e19\u0e02\u0e2d\u0e07\u0e40\u0e23\u0e32\u0e17\u0e35\u0e48 <\/span><span style=\"font-weight: 400;\">IPR <\/span><span style=\"font-weight: 400;\">\u0e44\u0e14\u0e49\u0e1c\u0e25\u0e34\u0e15\u0e17\u0e23\u0e31\u0e1e\u0e22\u0e32\u0e01\u0e23\u0e17\u0e35\u0e48\u0e14\u0e35\u0e40\u0e22\u0e35\u0e48\u0e22\u0e21\u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e0a\u0e48\u0e27\u0e22\u0e43\u0e2b\u0e49\u0e2d\u0e38\u0e15\u0e2a\u0e32\u0e2b\u0e01\u0e23\u0e23\u0e21\u0e17\u0e33\u0e07\u0e32\u0e19\u0e44\u0e14\u0e49\u0e2d\u0e22\u0e22\u0e48\u0e32\u0e07\u0e41\u0e21\u0e48\u0e19\u0e22\u0e33 <\/span><span style=\"font-weight: 400;\">&#8216;<\/span><span style=\"font-weight: 400;\">\u0e1e\u0e08\u0e19\u0e32\u0e19\u0e38\u0e01\u0e23\u0e21\u0e01\u0e32\u0e23\u0e27\u0e31\u0e14\u0e41\u0e25\u0e30\u0e01\u0e32\u0e23\u0e27\u0e34\u0e08\u0e31\u0e22\u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e01\u0e32\u0e23\u0e1b\u0e23\u0e30\u0e0a\u0e32\u0e2a\u0e31\u0e21\u0e1e\u0e31\u0e19\u0e18\u0e4c<\/span><span style=\"font-weight: 400;\">&#8216; <\/span><span style=\"font-weight: 400;\">\u0e08\u0e30\u0e2d\u0e18\u0e34\u0e1a\u0e32\u0e22\u0e04\u0e33\u0e28\u0e31\u0e1e\u0e17\u0e4c\u0e41\u0e15\u0e48\u0e25\u0e30\u0e04\u0e33\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e25\u0e30\u0e40\u0e2d\u0e35\u0e22\u0e14\u0e43\u0e19\u0e01\u0e32\u0e23\u0e43\u0e0a\u0e49\u0e07\u0e32\u0e19\u0e41\u0e25\u0e30\u0e08\u0e31\u0e14\u0e17\u0e33\u0e04\u0e33\u0e08\u0e33\u0e01\u0e31\u0e14\u0e04\u0e27\u0e32\u0e21\u0e17\u0e35\u0e48\u0e0a\u0e31\u0e14\u0e40\u0e08\u0e19\u0e14\u0e49\u0e27\u0e22 \u0e41\u0e01\u0e49\u0e44\u0e02\u0e42\u0e14\u0e22 <\/span><span style=\"font-weight: 400;\">Don Stacks <\/span><span style=\"font-weight: 400;\">\u0e41\u0e25\u0e30 <\/span><span style=\"font-weight: 400;\">Shannon Bowen, &#8216;Dictionary of Public Relations Measurement &amp; Research&#8217; <\/span><span style=\"font-weight: 400;\">\u0e0b\u0e36\u0e48\u0e07\u0e2a\u0e32\u0e21\u0e32\u0e23\u0e16\u0e14\u0e32\u0e27\u0e19\u0e4c\u0e42\u0e2b\u0e25\u0e14<\/span><b>\u0e44\u0e14\u0e49\u0e17\u0e35\u0e48\u0e19\u0e35\u0e48<\/b><\/p>\n<\/div><\/section><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='guidelines'  class='avia-section av-av_section-ba19096eaab5f32fc91e2f27be4c9573 main_color avia-section-default avia-no-shadow  avia-builder-el-7  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1104'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c av_one_third  avia-builder-el-8  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_two_third-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_two_third-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_two_third-0aa7055fe62c3622faec82866afbaeb2 av_two_third  avia-builder-el-9  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>\u0e2b\u0e25\u0e31\u0e01\u0e40\u0e01\u0e13\u0e11\u0e4c\u0e43\u0e19\u0e01\u0e32\u0e23\u0e15\u0e31\u0e49\u0e07\u0e04\u0e48\u0e32\u0e27\u0e31\u0e15\u0e16\u0e38\u0e1b\u0e23\u0e30\u0e2a\u0e07\u0e04\u0e4c\u0e01\u0e32\u0e23\u0e27\u0e31\u0e14<\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe\">\n#top .hr.av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe .hr-inner{\nwidth:300px;\nborder-color:#ff5800;\n}\n<\/style>\n<div  class='hr av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe hr-custom  avia-builder-el-11  el_after_av_textblock  el_before_av_textblock  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">IPR <\/span><span style=\"font-weight: 400;\">\u0e0b\u0e36\u0e48\u0e07\u0e40\u0e1b\u0e47\u0e19\u0e2a\u0e16\u0e32\u0e1a\u0e31\u0e19\u0e01\u0e32\u0e23\u0e1b\u0e23\u0e30\u0e0a\u0e32\u0e2a\u0e31\u0e21\u0e1e\u0e31\u0e19\u0e18\u0e4c\u0e02\u0e2d\u0e07\u0e1b\u0e23\u0e30\u0e40\u0e17\u0e28\u0e2a\u0e2b\u0e23\u0e31\u0e10\u0e2d\u0e40\u0e21\u0e23\u0e34\u0e01\u0e32<\/span><span style=\"font-weight: 400;\"> (<\/span><span style=\"font-weight: 400;\">\u0e0b\u0e36\u0e48\u0e07\u0e41\u0e15\u0e01\u0e15\u0e48\u0e32\u0e07\u0e08\u0e32\u0e01\u0e2a\u0e21\u0e32\u0e04\u0e21\u0e01\u0e32\u0e23\u0e04\u0e49\u0e32<\/span><span style=\"font-weight: 400;\"> PR CIPR)<\/span><span style=\"font-weight: 400;\">\u0e02\u0e2d\u0e07\u0e2d\u0e31\u0e07\u0e01\u0e24\u0e29<\/span> <span style=\"font-weight: 400;\">\u0e44\u0e14\u0e49\u0e2d\u0e31\u0e1e\u0e40\u0e14\u0e15<\/span><span style=\"font-weight: 400;\"> &#8220;<\/span><span style=\"font-weight: 400;\">\u0e2b\u0e25\u0e31\u0e01\u0e40\u0e01\u0e13\u0e11\u0e4c\u0e43\u0e19\u0e01\u0e32\u0e23\u0e15\u0e31\u0e49\u0e07\u0e04\u0e48\u0e32\u0e27\u0e31\u0e15\u0e16\u0e38\u0e1b\u0e23\u0e30\u0e2a\u0e07\u0e04\u0e4c\u0e01\u0e32\u0e23\u0e27\u0e31\u0e14\u0e49<\/span><span style=\"font-weight: 400;\">&#8221; <\/span><span style=\"font-weight: 400;\">\u0e02\u0e2d\u0e07<\/span><span style=\"font-weight: 400;\"> White Paper<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0e01\u0e32\u0e23\u0e15\u0e31\u0e49\u0e07\u0e40\u0e1b\u0e49\u0e32\u0e2b\u0e21\u0e32\u0e22\u0e27\u0e31\u0e15\u0e16\u0e38\u0e1b\u0e23\u0e30\u0e2a\u0e07\u0e04\u0e4c\u0e01\u0e32\u0e23\u0e27\u0e31\u0e14<\/span> <span style=\"font-weight: 400;\">\u0e01\u0e32\u0e23\u0e40\u0e23\u0e34\u0e48\u0e21\u0e15\u0e49\u0e19\u0e02\u0e2d\u0e07\u0e01\u0e34\u0e08\u0e01\u0e23\u0e23\u0e21\u0e1b\u0e23\u0e30\u0e0a\u0e32\u0e2a\u0e31\u0e21\u0e1e\u0e31\u0e19\u0e18\u0e4c\u0e43\u0e14<\/span> <span style=\"font-weight: 400;\">\u0e46<\/span> <span style=\"font-weight: 400;\">\u0e40\u0e1b\u0e47\u0e19\u0e04\u0e27\u0e32\u0e21\u0e2a\u0e33\u0e04\u0e31\u0e0d\u0e02\u0e31\u0e49\u0e19\u0e1e\u0e37\u0e49\u0e19\u0e10\u0e32\u0e19<\/span> <span style=\"font-weight: 400;\">\u0e27\u0e31\u0e15\u0e16\u0e38\u0e1b\u0e23\u0e30\u0e2a\u0e07\u0e04\u0e4c\u0e14\u0e49\u0e32\u0e19\u0e01\u0e32\u0e23\u0e2a\u0e37\u0e48\u0e2d\u0e2a\u0e32\u0e23\u0e08\u0e33\u0e40\u0e1b\u0e47\u0e19\u0e15\u0e49\u0e2d\u0e07\u0e2a\u0e19\u0e31\u0e1a\u0e2a\u0e19\u0e38\u0e19\u0e40\u0e1b\u0e49\u0e32\u0e2b\u0e21\u0e32\u0e22\u0e02\u0e2d\u0e07\u0e2d\u0e07\u0e04\u0e4c\u0e01\u0e23<\/span> <span style=\"font-weight: 400;\">\u0e04\u0e27\u0e23\u0e40\u0e1b\u0e47\u0e19\u0e41\u0e1a\u0e1a<\/span><span style=\"font-weight: 400;\">SMART (specific, measurable, achievable, \u00a0relevant and time-bound) <\/span><span style=\"font-weight: 400;\">\u0e1e\u0e27\u0e01\u0e40\u0e02\u0e32\u0e08\u0e33\u0e40\u0e1b\u0e47\u0e19\u0e15\u0e49\u0e2d\u0e07\u0e21\u0e35\u0e01\u0e32\u0e23\u0e01\u0e33\u0e2b\u0e19\u0e14\u0e01\u0e32\u0e23\u0e17\u0e33\u0e07\u0e32\u0e19\u0e25\u0e48\u0e27\u0e07\u0e2b\u0e19\u0e49\u0e32 \u0e17\u0e35\u0e48\u0e21\u0e35\u0e02\u0e49\u0e2d\u0e1a\u0e48\u0e07\u0e0a\u0e35\u0e49\u0e0a\u0e31\u0e14\u0e40\u0e08\u0e19\u0e27\u0e48\u0e32\u0e04\u0e27\u0e32\u0e21\u0e2a\u0e33\u0e40\u0e23\u0e47\u0e08\u0e08\u0e30\u0e21\u0e35\u0e25\u0e31\u0e01\u0e29\u0e13\u0e30\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e44\u0e23 \u0e27\u0e31\u0e15\u0e16\u0e38\u0e1b\u0e23\u0e30\u0e2a\u0e07\u0e04\u0e4c\u0e14\u0e49\u0e32\u0e19\u0e01\u0e32\u0e23\u0e2a\u0e37\u0e48\u0e2d\u0e2a\u0e32\u0e23\u0e08\u0e33\u0e40\u0e1b\u0e47\u0e19\u0e15\u0e49\u0e2d\u0e07\u0e21\u0e2d\u0e07\u0e02\u0e49\u0e32\u0e21\u0e01\u0e32\u0e23\u0e1c\u0e25\u0e01\u0e32\u0e23\u0e19\u0e31\u0e1a \u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e40\u0e0a\u0e37\u0e48\u0e2d\u0e21\u0e42\u0e22\u0e07\u0e01\u0e34\u0e08\u0e01\u0e23\u0e23\u0e21\u0e01\u0e32\u0e23\u0e2a\u0e37\u0e48\u0e2d\u0e2a\u0e32\u0e23\u0e44\u0e1b\u0e2a\u0e39\u0e48\u0e01\u0e32\u0e23\u0e40\u0e1b\u0e25\u0e35\u0e48\u0e22\u0e19\u0e17\u0e31\u0e28\u0e19\u0e04\u0e15\u0e34\u0e41\u0e25\u0e30\u0e1e\u0e24\u0e15\u0e34\u0e01\u0e23\u0e23\u0e21\u0e41\u0e25\u0e30\u0e1c\u0e25\u0e01\u0e23\u0e30\u0e17\u0e1a\u0e02\u0e2d\u0e07\u0e2d\u0e07\u0e04\u0e4c\u0e01\u0e23\u0e43\u0e19\u0e17\u0e49\u0e32\u0e22\u0e17\u0e35\u0e48\u0e2a\u0e38\u0e14<\/span><\/p>\n<p id=\"u4203-7\"><span style=\"font-weight: 400;\">White Paper <\/span><span style=\"font-weight: 400;\">\u0e44\u0e14\u0e49\u0e43\u0e2b\u0e49\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e17\u0e35\u0e48\u0e2a\u0e33\u0e04\u0e31\u0e0d\u0e43\u0e19\u0e2b\u0e31\u0e27\u0e02\u0e49\u0e2d\u0e19\u0e35\u0e49\u0e2d\u0e35\u0e01\u0e14\u0e49\u0e27\u0e22 <\/span><span style=\"font-weight: 400;\">IPR\u2019s excellent White Paper <\/span><span style=\"font-weight: 400;\">\u0e43\u0e2b\u0e49\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e40\u0e1e\u0e34\u0e48\u0e21\u0e40\u0e15\u0e34\u0e21\u0e40\u0e01\u0e35\u0e48\u0e22\u0e27\u0e01\u0e31\u0e1a\u0e40\u0e23\u0e37\u0e48\u0e2d\u0e07\u0e17\u0e35\u0e48\u0e2a\u0e33\u0e04\u0e31\u0e0d\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e22\u0e34\u0e48\u0e07\u0e22\u0e27\u0e14\u0e19\u0e35\u0e49 \u0e40\u0e02\u0e35\u0e22\u0e19\u0e02\u0e36\u0e49\u0e19\u0e42\u0e14\u0e22 <\/span><span style=\"font-weight: 400;\">PR&#8217;s Measurement Commission <\/span><span style=\"font-weight: 400;\">\u0e19\u0e33\u0e42\u0e14\u0e22 <\/span><span style=\"font-weight: 400;\">Forrest W. Anderson <\/span><span style=\"font-weight: 400;\">\u0e17\u0e35\u0e48\u0e1b\u0e23\u0e36\u0e01\u0e29\u0e32\u0e01\u0e32\u0e23\u0e27\u0e32\u0e07\u0e41\u0e1c\u0e19\u0e41\u0e25\u0e30\u0e01\u0e32\u0e23\u0e1b\u0e23\u0e30\u0e40\u0e21\u0e34\u0e13 <\/span><span style=\"font-weight: 400;\">Linda Hadley <\/span><span style=\"font-weight: 400;\">\u0e23\u0e2d\u0e07\u0e1b\u0e23\u0e30\u0e18\u0e32\u0e19\u0e2d\u0e32\u0e27\u0e38\u0e42\u0e2a\u0e1d\u0e48\u0e32\u0e22\u0e27\u0e34\u0e08\u0e31\u0e22 <\/span><span style=\"font-weight: 400;\">Porter Novelli, David Rockland <\/span><span style=\"font-weight: 400;\">\u0e2b\u0e38\u0e49\u0e19\u0e2a\u0e48\u0e27\u0e19\u0e41\u0e25\u0e30\u0e0b\u0e37\u0e2d\u0e35\u0e42\u0e2d<\/span><span style=\"font-weight: 400;\">, Ketchum Global Research &amp; Analytics <\/span><span style=\"font-weight: 400;\">\u0e41\u0e25\u0e30 <\/span><span style=\"font-weight: 400;\">Mark Weiner, <\/span><span style=\"font-weight: 400;\">\u0e0b\u0e35\u0e2d\u0e35\u0e42\u0e2d\u0e02\u0e2d\u0e07 <\/span><span style=\"font-weight: 400;\">PRIME Research Americas<\/span><\/p>\n<\/div><\/section><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='resource-table'  class='avia-section av-av_section-ba66889ab988304653c937f50f5c39de main_color avia-section-default avia-no-shadow  avia-builder-el-13  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1104'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c av_one_third  avia-builder-el-14  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_two_third-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_two_third-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_two_third-0aa7055fe62c3622faec82866afbaeb2 av_two_third  avia-builder-el-15  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>\u0e41\u0e2b\u0e25\u0e48\u0e07\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e17\u0e35\u0e48\u0e40\u0e1b\u0e47\u0e19\u0e1b\u0e23\u0e30\u0e42\u0e22\u0e0a\u0e19\u0e4c\u0e2a\u0e33\u0e2b\u0e23\u0e31\u0e1a\u0e01\u0e32\u0e23\u0e43\u0e0a\u0e49\u0e01\u0e23\u0e2d\u0e1a\u0e1a\u0e39\u0e23\u0e13\u0e32\u0e01\u0e32\u0e23<\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe\">\n#top .hr.av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe .hr-inner{\nwidth:300px;\nborder-color:#ff5800;\n}\n<\/style>\n<div  class='hr av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe hr-custom  avia-builder-el-17  el_after_av_textblock  el_before_av_table  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div class='avia-data-table-wrap av-av_table-24f8615f79b661df6a729b42e276bf3d avia_responsive_table avia-table-1'><table  class='avia-table avia-data-table avia_pricing_default  avia-builder-el-18  el_after_av_hr  avia-builder-el-last  resources-table'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Table\" ><tbody><tr class='avia-heading-row'><th class='avia-highlight-col'>\u0e1b\u0e23\u0e30\u0e40\u0e20\u0e17<\/th><th class=''>\u0e2d\u0e07\u0e04\u0e4c\u0e01\u0e23<\/th><th class=''>\u0e0a\u0e19\u0e34\u0e14\u0e02\u0e2d\u0e07\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25<\/th><th class=''>LINK<\/th><\/tr><tr class=''><td class='avia-highlight-col'><b>\u0e2a\u0e37\u0e48\u0e2d\u0e14\u0e31\u0e49\u0e07\u0e40\u0e14\u0e34\u0e21<\/b><\/td><td class=''>BARB &#8211; Broadcast Audience Research Boar<\/td><td class=''>\u0e08\u0e31\u0e14\u0e17\u0e33\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e01\u0e32\u0e23\u0e23\u0e31\u0e1a\u0e0a\u0e21\u0e40\u0e1b\u0e47\u0e19\u0e23\u0e32\u0e22\u0e2a\u0e31\u0e1b\u0e14\u0e32\u0e2b\u0e4c \u0e23\u0e32\u0e22\u0e40\u0e14\u0e37\u0e2d\u0e19 \u0e41\u0e25\u0e30\u0e40\u0e1b\u0e47\u0e19\u0e44\u0e15\u0e23\u0e21\u0e32\u0e2a \u0e23\u0e27\u0e21\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e40\u0e01\u0e35\u0e48\u0e22\u0e27\u0e01\u0e31\u0e1a\u0e0a\u0e48\u0e2d\u0e07 \u0e42\u0e1b\u0e23\u0e41\u0e01\u0e23\u0e21\u0e41\u0e25\u0e30\u0e01\u0e32\u0e23\u0e23\u0e31\u0e1a\u0e0a\u0e21<\/td><td class=''><a href=\"http:\/\/www.barb.co.uk\/\">barb.co.uk<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>JICREG &#8211; Joint Industry Committee for Regional Media Research<\/td><td class=''>\u0e08\u0e31\u0e14\u0e17\u0e33\u0e23\u0e32\u0e22\u0e07\u0e32\u0e19\u0e2b\u0e19\u0e31\u0e07\u0e2a\u0e37\u0e2d\u0e1e\u0e34\u0e21\u0e1e\u0e4c\u0e41\u0e25\u0e30\u0e40\u0e27\u0e47\u0e1a\u0e44\u0e0b\u0e15\u0e4c\u0e2a\u0e33\u0e2b\u0e23\u0e31\u0e1a\u0e2a\u0e37\u0e48\u0e2d\u0e21\u0e27\u0e25\u0e0a\u0e19\u0e23\u0e30\u0e14\u0e31\u0e1a\u0e20\u0e39\u0e21\u0e34\u0e20\u0e32\u0e04 \u0e23\u0e32\u0e22\u0e07\u0e32\u0e19\u0e04\u0e23\u0e2d\u0e1a\u0e04\u0e25\u0e38\u0e21\u0e2b\u0e31\u0e27\u0e02\u0e49\u0e2d\u0e1c\u0e39\u0e49\u0e2d\u0e48\u0e32\u0e19\u0e42\u0e14\u0e22\u0e40\u0e09\u0e25\u0e35\u0e48\u0e22 \u0e41\u0e25\u0e30\u0e01\u0e25\u0e38\u0e48\u0e21\u0e1c\u0e39\u0e49\u0e40\u0e02\u0e49\u0e32\u0e0a\u0e21 \u0e23\u0e27\u0e21\u0e17\u0e31\u0e49\u0e07\u0e23\u0e30\u0e14\u0e31\u0e1a\u0e2d\u0e32\u0e22\u0e38 \u0e40\u0e1e\u0e28 \u0e41\u0e25\u0e30\u0e17\u0e32\u0e07\u0e2a\u0e31\u0e07\u0e04\u0e21\u0e41\u0e25\u0e30\u0e40\u0e28\u0e23\u0e29\u0e10\u0e01\u0e34\u0e08<\/td><td class=''><a href=\"http:\/\/jiab.jicreg.co.uk\/\">jiab.jicreg.co.uk<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Mediatel<\/td><td class=''>Mediatel \u0e04\u0e37\u0e2d\u0e1b\u0e25\u0e32\u0e22\u0e17\u0e32\u0e07\u0e02\u0e2d\u0e07\u0e2d\u0e38\u0e15\u0e2a\u0e32\u0e2b\u0e01\u0e23\u0e23\u0e21\u0e2a\u0e37\u0e48\u0e2d \u0e2a\u0e33\u0e2b\u0e23\u0e31\u0e1a\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e2a\u0e37\u0e48\u0e2d \u0e40\u0e04\u0e23\u0e37\u0e48\u0e2d\u0e07\u0e21\u0e37\u0e2d\u0e01\u0e32\u0e23\u0e27\u0e32\u0e07\u0e41\u0e1c\u0e19 \u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e40\u0e0a\u0e34\u0e07\u0e25\u0e36\u0e01\u0e01\u0e32\u0e23\u0e15\u0e25\u0e32\u0e14 \u0e02\u0e48\u0e32\u0e27\u0e41\u0e25\u0e30\u0e01\u0e32\u0e23\u0e1b\u0e23\u0e30\u0e0a\u0e38\u0e21<\/td><td class=''><a href=\"http:\/\/mediatel.co.uk\/\">mediatel.co.uk\/<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Newspaper Society<\/td><td class=''>\u0e19\u0e35\u0e48\u0e04\u0e37\u0e2d\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e08\u0e33\u0e01\u0e31\u0e14 \u0e40\u0e01\u0e35\u0e48\u0e22\u0e27\u0e01\u0e31\u0e1a\u0e1c\u0e39\u0e49\u0e2d\u0e48\u0e32\u0e19\u0e41\u0e25\u0e30\u0e04\u0e27\u0e32\u0e21\u0e04\u0e38\u0e49\u0e21\u0e04\u0e23\u0e2d\u0e07<\/td><td class=''><a href=\"http:\/\/www.newsmediauk.org\/\">newsmediauk.org<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>RAJAR &#8211; Radio Joint Audience Research<\/td><td class=''>\u0e08\u0e31\u0e14\u0e17\u0e33\u0e15\u0e31\u0e27\u0e40\u0e25\u0e02\u0e01\u0e32\u0e23\u0e1f\u0e31\u0e07\u0e23\u0e32\u0e22\u0e44\u0e15\u0e23\u0e21\u0e32\u0e2a\u0e2a\u0e33\u0e2b\u0e23\u0e31\u0e1a\u0e2a\u0e16\u0e32\u0e19\u0e35\u0e27\u0e34\u0e17\u0e22\u0e38\u0e41\u0e2b\u0e48\u0e07\u0e0a\u0e32\u0e15\u0e34\u0e41\u0e25\u0e30\u0e17\u0e49\u0e2d\u0e07\u0e16\u0e34\u0e48\u0e19\u0e23\u0e27\u0e21\u0e17\u0e31\u0e49\u0e07\u0e01\u0e32\u0e23\u0e40\u0e02\u0e49\u0e32\u0e16\u0e36\u0e07\u0e41\u0e25\u0e30\u0e0a\u0e31\u0e48\u0e27\u0e42\u0e21\u0e07\u0e42\u0e14\u0e22\u0e40\u0e09\u0e25\u0e35\u0e48\u0e22\u0e15\u0e48\u0e2d\u0e1c\u0e39\u0e49\u0e1f\u0e31\u0e07 \u0e1b\u0e23\u0e30\u0e01\u0e2d\u0e1a\u0e14\u0e49\u0e27\u0e22\u0e20\u0e32\u0e1e\u0e2b\u0e23\u0e37\u0e2d\u0e01\u0e23\u0e32\u0e1f\u0e34\u0e01\u0e0b\u0e36\u0e48\u0e07\u0e1a\u0e48\u0e07\u0e0a\u0e35\u0e49\u0e16\u0e36\u0e07\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e01\u0e32\u0e23\u0e1f\u0e31\u0e07\u0e27\u0e34\u0e17\u0e22\u0e38\u0e41\u0e25\u0e30\u0e14\u0e34\u0e08\u0e34\u0e15\u0e2d\u0e25\u0e41\u0e1e\u0e25\u0e15\u0e1f\u0e2d\u0e23\u0e4c\u0e21<\/td><td class=''><a href=\"http:\/\/www.nrs.co.uk\/\">nrs.co.uk<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>RAJAR &#8211; Radio Joint Audience Research<\/td><td class=''>\u0e08\u0e31\u0e14\u0e17\u0e33\u0e15\u0e31\u0e27\u0e40\u0e25\u0e02\u0e01\u0e32\u0e23\u0e1f\u0e31\u0e07\u0e23\u0e32\u0e22\u0e44\u0e15\u0e23\u0e21\u0e32\u0e2a\u0e2a\u0e33\u0e2b\u0e23\u0e31\u0e1a\u0e2a\u0e16\u0e32\u0e19\u0e35\u0e27\u0e34\u0e17\u0e22\u0e38\u0e41\u0e2b\u0e48\u0e07\u0e0a\u0e32\u0e15\u0e34\u0e41\u0e25\u0e30\u0e17\u0e49\u0e2d\u0e07\u0e16\u0e34\u0e48\u0e19\u0e23\u0e27\u0e21\u0e17\u0e31\u0e49\u0e07\u0e01\u0e32\u0e23\u0e40\u0e02\u0e49\u0e32\u0e16\u0e36\u0e07\u0e41\u0e25\u0e30\u0e0a\u0e31\u0e48\u0e27\u0e42\u0e21\u0e07\u0e42\u0e14\u0e22\u0e40\u0e09\u0e25\u0e35\u0e48\u0e22\u0e15\u0e48\u0e2d\u0e1c\u0e39\u0e49\u0e1f\u0e31\u0e07 \u0e1b\u0e23\u0e30\u0e01\u0e2d\u0e1a\u0e14\u0e49\u0e27\u0e22\u0e20\u0e32\u0e1e\u0e2b\u0e23\u0e37\u0e2d\u0e01\u0e23\u0e32\u0e1f\u0e34\u0e01\u0e0b\u0e36\u0e48\u0e07\u0e1a\u0e48\u0e07\u0e0a\u0e35\u0e49\u0e16\u0e36\u0e07\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e01\u0e32\u0e23\u0e1f\u0e31\u0e07\u0e27\u0e34\u0e17\u0e22\u0e38\u0e41\u0e25\u0e30\u0e14\u0e34\u0e08\u0e34\u0e15\u0e2d\u0e25\u0e41\u0e1e\u0e25\u0e15\u0e1f\u0e2d\u0e23\u0e4c\u0e21<\/td><td class=''><a href=\"http:\/\/www.rajar.co.uk\/\">rajar.co.uk<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><b>\u0e2a\u0e37\u0e48\u0e2d\u0e14\u0e34\u0e08\u0e34\u0e15\u0e2d\u0e25\/\u0e42\u0e0b\u0e40\u0e0a\u0e35\u0e22\u0e25<\/b><\/td><td class=''>Alexa<\/td><td class=''>\u0e41\u0e2b\u0e25\u0e48\u0e07\u0e17\u0e35\u0e48\u0e21\u0e32\u0e02\u0e2d\u0e07\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e01\u0e32\u0e23\u0e40\u0e02\u0e49\u0e32\u0e0a\u0e21\u0e40\u0e27\u0e47\u0e1a\u0e44\u0e0b\u0e15\u0e4c<\/td><td class=''><a href=\"http:\/\/www.alexa.com\/\">alexa.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Backtweets<\/td><td class=''>\u0e04\u0e49\u0e19\u0e2b\u0e32\u0e25\u0e34\u0e07\u0e01\u0e4c\u0e43\u0e19 Twitter<\/td><td class=''><a href=\"http:\/\/backtweets.com\/\">backtweets.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Bitly<\/td><td class=''>\u0e19\u0e35\u0e48\u0e04\u0e37\u0e2d\u0e40\u0e04\u0e23\u0e37\u0e48\u0e2d\u0e07\u0e21\u0e37\u0e2d\u0e17\u0e35\u0e48\u0e43\u0e0a\u0e49\u0e08\u0e31\u0e14\u0e17\u0e33\u0e17\u0e32\u0e07\u0e25\u0e31\u0e14 URL \u0e41\u0e25\u0e30\u0e2a\u0e32\u0e21\u0e32\u0e23\u0e16\u0e2a\u0e48\u0e07\u0e21\u0e2d\u0e1a\u0e01\u0e32\u0e23\u0e27\u0e34\u0e40\u0e04\u0e23\u0e32\u0e30\u0e2b\u0e4c\u0e17\u0e35\u0e48\u0e40\u0e01\u0e35\u0e48\u0e22\u0e27\u0e02\u0e49\u0e2d\u0e07 \u0e40\u0e0a\u0e48\u0e19 \u0e1b\u0e23\u0e30\u0e27\u0e31\u0e15\u0e34\u0e01\u0e32\u0e23\u0e04\u0e25\u0e34\u0e01\u0e41\u0e25\u0e30\u0e41\u0e0a\u0e23\u0e4c\u0e1c\u0e48\u0e32\u0e19 Facebook \u0e41\u0e25\u0e30 Twitter<\/td><td class=''><a href=\"https:\/\/bitly.com\/\">bitly.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Buffer<\/td><td class=''>\u0e0a\u0e48\u0e27\u0e22\u0e43\u0e2b\u0e49\u0e04\u0e38\u0e13\u0e2a\u0e32\u0e21\u0e32\u0e23\u0e16\u0e02\u0e31\u0e1a\u0e40\u0e04\u0e25\u0e37\u0e48\u0e2d\u0e19\u0e1b\u0e23\u0e34\u0e21\u0e32\u0e13\u0e01\u0e32\u0e23\u0e43\u0e02\u0e49\u0e27\u0e07\u0e08\u0e23\u0e2a\u0e37\u0e48\u0e2d\u0e2a\u0e32\u0e23 \u0e40\u0e1e\u0e34\u0e48\u0e21\u0e01\u0e32\u0e23\u0e21\u0e35\u0e2a\u0e48\u0e27\u0e19\u0e23\u0e48\u0e27\u0e21\u0e41\u0e25\u0e30\u0e1b\u0e23\u0e30\u0e2b\u0e22\u0e31\u0e14\u0e40\u0e27\u0e25\u0e32\u0e43\u0e19\u0e42\u0e0b\u0e40\u0e0a\u0e35\u0e22\u0e25\u0e21\u0e35\u0e40\u0e14\u0e35\u0e22<\/td><td class=''><a href=\"https:\/\/buffer.com\/\">buffer.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Facebook Insights<\/td><td class=''>\u0e27\u0e34\u0e40\u0e04\u0e23\u0e30\u0e2b\u0e4c\u0e01\u0e32\u0e23\u0e42\u0e15\u0e49\u0e15\u0e2d\u0e1a\u0e01\u0e31\u0e1a\u0e1a\u0e31\u0e0d\u0e0a\u0e35\u0e02\u0e2d\u0e07\u0e04\u0e38\u0e13<\/td><td class=''><a href=\"https:\/\/www.facebook.com\/help\/search\/?q=insights\">facebook.com\/help\/search\/?q=insights<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Google Alerts<\/td><td class=''>\u0e08\u0e31\u0e14\u0e17\u0e33\u0e01\u0e32\u0e23\u0e41\u0e08\u0e49\u0e07\u0e40\u0e15\u0e37\u0e2d\u0e19\u0e40\u0e1b\u0e47\u0e19\u0e1b\u0e23\u0e30\u0e08\u0e33\u0e40\u0e01\u0e35\u0e48\u0e22\u0e27\u0e01\u0e31\u0e1a\u0e40\u0e27\u0e47\u0e1a\u0e44\u0e0b\u0e15\u0e4c\u0e43\u0e2b\u0e21\u0e48\u0e46 \u0e1a\u0e25\u0e47\u0e2d\u0e01\u0e02\u0e48\u0e32\u0e27\u0e41\u0e25\u0e30\u0e40\u0e19\u0e37\u0e49\u0e2d\u0e2b\u0e32\u0e01\u0e32\u0e23\u0e27\u0e34\u0e08\u0e31\u0e22\u0e43\u0e2b\u0e21\u0e48 \u0e46 \u0e15\u0e32\u0e21\u0e40\u0e01\u0e13\u0e11\u0e4c\u0e01\u0e32\u0e23\u0e04\u0e49\u0e19\u0e2b\u0e32<\/td><td class=''><a href=\"https:\/\/www.google.co.uk\/alerts\">google.co.uk\/alerts<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Google Analytics<\/td><td class=''>\u0e01\u0e32\u0e23\u0e27\u0e34\u0e40\u0e04\u0e23\u0e32\u0e30\u0e2b\u0e4c\u0e40\u0e27\u0e47\u0e1a\u0e44\u0e0b\u0e15\u0e4c<\/td><td class=''><a href=\"https:\/\/www.google.co.uk\/analytics\/\">google.co.uk\/analytics<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Google News Search<\/td><td class=''>\u0e2a\u0e23\u0e38\u0e1b\u0e2b\u0e31\u0e27\u0e40\u0e23\u0e37\u0e48\u0e2d\u0e07\u0e41\u0e25\u0e30\u0e40\u0e04\u0e23\u0e37\u0e48\u0e2d\u0e07\u0e21\u0e37\u0e2d\u0e04\u0e49\u0e19\u0e2b\u0e32\u0e2a\u0e33\u0e2b\u0e23\u0e31\u0e1a\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23\u0e02\u0e48\u0e32\u0e27\u0e08\u0e33\u0e19\u0e27\u0e19\u0e21\u0e32\u0e01<\/td><td class=''><a href=\"https:\/\/news.google.co.uk\/\">news.google.co.uk<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Google Trends<\/td><td class=''>\u0e2a\u0e33\u0e23\u0e27\u0e08\u0e01\u0e23\u0e30\u0e41\u0e2a\u0e2a\u0e34\u0e48\u0e07\u0e17\u0e35\u0e48\u0e1c\u0e39\u0e49\u0e04\u0e19\u0e01\u0e33\u0e25\u0e31\u0e07\u0e04\u0e49\u0e19\u0e2b\u0e32\u0e43\u0e19 Google<\/td><td class=''><a href=\"https:\/\/www.google.co.uk\/trends\/\">google.co.uk\/trends<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Hootsuite<\/td><td class=''>\u0e40\u0e04\u0e23\u0e37\u0e48\u0e2d\u0e07\u0e21\u0e37\u0e2d\u0e01\u0e32\u0e23\u0e27\u0e32\u0e07\u0e41\u0e1c\u0e19\u0e41\u0e25\u0e30\u0e01\u0e32\u0e23\u0e08\u0e31\u0e14\u0e01\u0e32\u0e23\u0e2a\u0e37\u0e48\u0e2d\u0e2a\u0e31\u0e07\u0e04\u0e21\u0e2d\u0e2d\u0e19\u0e44\u0e25\u0e19\u0e4c<\/td><td class=''><a href=\"http:\/\/www.hootsuite.com\">hootsuite.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Kred<\/td><td class=''>\u0e04\u0e30\u0e41\u0e19\u0e19\u0e01\u0e32\u0e23\u0e08\u0e39\u0e07\u0e43\u0e08\u0e41\u0e25\u0e30\u0e41\u0e1e\u0e25\u0e15\u0e1f\u0e2d\u0e23\u0e4c\u0e21<\/td><td class=''><a href=\"http:\/\/www.home.kred \">home.kred<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>LinkedIn Analytics<\/td><td class=''>\u0e27\u0e34\u0e40\u0e04\u0e23\u0e32\u0e30\u0e2b\u0e4c\u0e01\u0e32\u0e23\u0e42\u0e15\u0e49\u0e15\u0e2d\u0e1a\u0e01\u0e31\u0e1a\u0e41\u0e15\u0e48\u0e25\u0e30\u0e1a\u0e31\u0e0d\u0e0a\u0e35<\/td><td class=''><a href=\"http:\/\/www.linkedin.com\/help\">linkedin.com\/help<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Social Bakers<\/td><td class=''>\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e40\u0e0a\u0e34\u0e07\u0e25\u0e36\u0e01\u0e17\u0e35\u0e48\u0e02\u0e31\u0e1a\u0e40\u0e04\u0e25\u0e37\u0e48\u0e2d\u0e19\u0e14\u0e49\u0e27\u0e22\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e08\u0e32\u0e01\u0e2a\u0e37\u0e48\u0e2d\u0e2a\u0e31\u0e07\u0e04\u0e21\u0e2d\u0e2d\u0e19\u0e44\u0e25\u0e19\u0e4c<\/td><td class=''><a href=\"http:\/\/www.socialbakers.com\">socialbakers.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Socialmention<\/td><td class=''>\u0e04\u0e49\u0e19\u0e2b\u0e32\u0e41\u0e25\u0e30\u0e27\u0e34\u0e40\u0e04\u0e23\u0e32\u0e30\u0e2b\u0e4c\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e42\u0e0b\u0e40\u0e0a\u0e35\u0e22\u0e25\u0e41\u0e1a\u0e1a\u0e40\u0e23\u0e35\u0e22\u0e25\u0e44\u0e17\u0e21\u0e4c<\/td><td class=''><a href=\"http:\/\/www.socialmention.com\">socialmention.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Thunderclap<\/td><td class=''>Thunderclap \u0e40\u0e1b\u0e47\u0e19\u0e41\u0e1e\u0e25\u0e15\u0e1f\u0e2d\u0e23\u0e4c\u0e21 &#8220;crowdspeaking&#8221;(\u0e41\u0e1e\u0e25\u0e15\u0e1f\u0e2d\u0e23\u0e4c\u0e21\u0e23\u0e30\u0e14\u0e21\u0e40\u0e2a\u0e35\u0e22\u0e07\u0e2a\u0e19\u0e31\u0e1a\u0e2a\u0e19\u0e38\u0e19) \u0e17\u0e35\u0e48\u0e0a\u0e48\u0e27\u0e22\u0e43\u0e2b\u0e49\u0e1a\u0e38\u0e04\u0e04\u0e25\u0e41\u0e25\u0e30 \u0e1a\u0e23\u0e34\u0e29\u0e31\u0e17 \u0e23\u0e27\u0e21\u0e15\u0e31\u0e27\u0e01\u0e31\u0e19\u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e40\u0e1c\u0e22\u0e41\u0e1e\u0e23\u0e48\u0e02\u0e49\u0e2d\u0e04\u0e27\u0e32\u0e21<\/td><td class=''><a href=\"http:\/\/www.thunderclap.it\">thunderclap.it<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Traackr<\/td><td class=''>\u0e01\u0e32\u0e23\u0e23\u0e23\u0e30\u0e1a\u0e38\u0e1c\u0e39\u0e49\u0e21\u0e35\u0e2d\u0e34\u0e17\u0e18\u0e34\u0e1e\u0e25\u0e41\u0e1e\u0e25\u0e15\u0e1f\u0e2d\u0e23\u0e4c\u0e21\u0e01\u0e32\u0e23\u0e08\u0e31\u0e14\u0e01\u0e32\u0e23<\/td><td class=''><a href=\"http:\/\/www.traackr.com\">traackr.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Tweetdeck<\/td><td class=''>\u0e40\u0e04\u0e23\u0e37\u0e48\u0e2d\u0e07\u0e21\u0e37\u0e2d\u0e01\u0e32\u0e23\u0e1f\u0e31\u0e07\u0e41\u0e25\u0e30\u0e01\u0e32\u0e23\u0e40\u0e0a\u0e37\u0e48\u0e2d\u0e21\u0e15\u0e48\u0e2d\u0e02\u0e2d\u0e07 Twitter<\/td><td class=''><a href=\"http:\/\/tweetdeck.twitter.com\">tweetdeck.twitter.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Tweriod<\/td><td class=''>Tweriod \u0e0a\u0e48\u0e27\u0e22\u0e43\u0e2b\u0e49\u0e04\u0e38\u0e13\u0e21\u0e35\u0e0a\u0e48\u0e27\u0e07\u0e40\u0e27\u0e25\u0e32\u0e17\u0e35\u0e48\u0e14\u0e35\u0e17\u0e35\u0e48\u0e2a\u0e38\u0e14\u0e43\u0e19\u0e01\u0e32\u0e23\u0e17\u0e27\u0e35\u0e15<\/td><td class=''><a href=\"http:\/\/www.tweriod.com\">tweriod.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Twitter Analytics<\/td><td class=''>\u0e27\u0e34\u0e40\u0e04\u0e23\u0e30\u0e2b\u0e4c\u0e01\u0e32\u0e23\u0e42\u0e15\u0e49\u0e15\u0e2d\u0e1a\u0e01\u0e31\u0e1a\u0e1a\u0e31\u0e0d\u0e0a\u0e35\u0e02\u0e2d\u0e07\u0e04\u0e38\u0e13<\/td><td class=''><a href=\"http:\/\/www.analytics.twitter.com\">analytics.twitter.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><b>\u0e2a\u0e37\u0e48\u0e2d\u0e41\u0e1a\u0e1a\u0e0a\u0e33\u0e23\u0e30\u0e40\u0e07\u0e34\u0e19<\/b><br \/>\n<\/td><td class=''>IAB &#8211; Internet Advertising Bureau<\/td><td class=''>IAB \u0e1b\u0e23\u0e30\u0e01\u0e2d\u0e1a\u0e14\u0e49\u0e27\u0e22\u0e28\u0e31\u0e1e\u0e17\u0e4c\u0e40\u0e09\u0e1e\u0e32\u0e30\u0e43\u0e19\u0e2a\u0e48\u0e27\u0e19\u0e17\u0e23\u0e31\u0e1e\u0e22\u0e32\u0e01\u0e23\u0e41\u0e25\u0e30\u0e21\u0e35\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25 \u0e41\u0e25\u0e30\u0e01\u0e32\u0e23\u0e19\u0e33\u0e32\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e2b\u0e23\u0e37\u0e2d\u0e04\u0e27\u0e32\u0e21\u0e23\u0e39\u0e49\u0e21\u0e32\u0e2a\u0e23\u0e38\u0e1b\u0e40\u0e1b\u0e47\u0e19\u0e2a\u0e32\u0e23\u0e2a\u0e19\u0e40\u0e17\u0e28\u0e43\u0e19\u0e1a\u0e32\u0e07\u0e20\u0e32\u0e04\u0e2a\u0e48\u0e27\u0e19<\/td><td class=''><a href=\"http:\/\/www.iabuk.net\">iabuk.net<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>IPA &#8211; Institute of Practitioners in Advertising<\/td><td class=''>IPA \u0e1b\u0e23\u0e30\u0e01\u0e2d\u0e1a\u0e14\u0e49\u0e27\u0e22\u0e04\u0e39\u0e48\u0e21\u0e37\u0e2d\u0e1b\u0e0f\u0e34\u0e1a\u0e31\u0e15\u0e34\u0e17\u0e35\u0e48\u0e14\u0e35\u0e17\u0e35\u0e48\u0e2a\u0e38\u0e14\u0e2a\u0e33\u0e2b\u0e23\u0e31\u0e1a\u0e01\u0e32\u0e23\u0e1b\u0e23\u0e30\u0e40\u0e21\u0e34\u0e19\u0e1c\u0e25\u0e41\u0e04\u0e21\u0e40\u0e1b\u0e0d\u0e42\u0e06\u0e29\u0e13\u0e32 (Best Practice Guide to Evaluation of advertising campaigns)<\/td><td class=''><a href=\"http:\/\/www.ipa.co.uk\">ipa.co.uk<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Netvibes<\/td><td class=''>\u0e41\u0e14\u0e0a\u0e1a\u0e2d\u0e23\u0e4c\u0e14\u0e42\u0e0b\u0e25\u0e39\u0e0a\u0e31\u0e19\u0e2a\u0e33\u0e2b\u0e23\u0e31\u0e1a\u0e2a\u0e37\u0e48\u0e2d\u0e42\u0e06\u0e29\u0e13\u0e32\u0e2a\u0e37\u0e48\u0e2d\u0e2a\u0e31\u0e07\u0e04\u0e21\u0e41\u0e25\u0e30\u0e2a\u0e37\u0e48\u0e2d\u0e1b\u0e23\u0e30\u0e0a\u0e32\u0e2a\u0e31\u0e21\u0e1e\u0e31\u0e19\u0e18\u0e4c<\/td><td class=''><a href=\"http:\/\/www.netvibes.com\">netvibes.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><b>\u0e01\u0e32\u0e23\u0e27\u0e34\u0e08\u0e31\u0e22\u0e15\u0e25\u0e32\u0e14<\/b><\/td><td class=''>Eventbrite<\/td><td class=''>\u0e40\u0e04\u0e23\u0e37\u0e48\u0e2d\u0e07\u0e21\u0e37\u0e2d\u0e17\u0e35\u0e48\u0e0a\u0e48\u0e27\u0e22\u0e42\u0e1b\u0e23\u0e42\u0e21\u0e17 \u0e01\u0e32\u0e23\u0e08\u0e31\u0e14\u0e01\u0e32\u0e23\u0e01\u0e32\u0e23\u0e40\u0e0a\u0e34\u0e0d\u0e41\u0e25\u0e30\u0e01\u0e32\u0e23\u0e25\u0e07\u0e17\u0e30\u0e40\u0e1a\u0e35\u0e22\u0e19 \u0e2a\u0e33\u0e2b\u0e23\u0e31\u0e1a\u0e01\u0e34\u0e08\u0e01\u0e23\u0e23\u0e21\u0e17\u0e35\u0e48\u0e21\u0e35\u0e04\u0e27\u0e32\u0e21\u0e2a\u0e32\u0e21\u0e32\u0e23\u0e16\u0e43\u0e19\u0e01\u0e32\u0e23\u0e15\u0e23\u0e27\u0e08\u0e2a\u0e2d\u0e1a\u0e01\u0e32\u0e23\u0e15\u0e2d\u0e1a\u0e2a\u0e19\u0e2d\u0e07\u0e41\u0e25\u0e30\u0e27\u0e31\u0e19\u0e17\u0e35\u0e48\u0e40\u0e02\u0e49\u0e32\u0e23\u0e48\u0e27\u0e21<\/td><td class=''><a href=\"http:\/\/www.eventbrite.co.uk\">eventbrite.co.uk<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Mail Chimp<br \/>\n<\/td><td class=''>\u0e40\u0e04\u0e23\u0e37\u0e48\u0e2d\u0e07\u0e21\u0e37\u0e2d\u0e43\u0e19\u0e01\u0e32\u0e23\u0e2a\u0e23\u0e49\u0e32\u0e07 \u0e2a\u0e48\u0e07 \u0e41\u0e25\u0e30\u0e15\u0e34\u0e14\u0e15\u0e32\u0e21\u0e01\u0e32\u0e23\u0e23\u0e31\u0e1a\u0e2a\u0e48\u0e07\u0e2d\u0e35\u0e40\u0e21\u0e25<\/td><td class=''><a href=\"http:\/\/www.mailchimp.com\">mailchimp.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Market Research Society<br \/>\n<\/td><td class=''>\u0e2a\u0e21\u0e32\u0e04\u0e21\u0e01\u0e32\u0e23\u0e27\u0e34\u0e08\u0e31\u0e22\u0e15\u0e25\u0e32\u0e14 (MRS) \u0e40\u0e1b\u0e47\u0e19\u0e2a\u0e21\u0e32\u0e04\u0e21\u0e27\u0e34\u0e08\u0e31\u0e22\u0e0a\u0e31\u0e49\u0e19\u0e19\u0e33\u0e02\u0e2d\u0e07\u0e42\u0e25\u0e01 \u0e2a\u0e33\u0e2b\u0e23\u0e31\u0e1a\u0e17\u0e38\u0e01\u0e04\u0e19\u0e17\u0e35\u0e48\u0e15\u0e49\u0e2d\u0e07\u0e01\u0e32\u0e23\u0e43\u0e0a\u0e49\u0e2a\u0e23\u0e49\u0e32\u0e07\u0e2b\u0e23\u0e37\u0e2d\u0e15\u0e35\u0e04\u0e27\u0e32\u0e21\u0e2b\u0e25\u0e31\u0e01\u0e10\u0e32\u0e19\u0e17\u0e35\u0e48\u0e08\u0e33\u0e40\u0e1b\u0e47\u0e19\u0e15\u0e48\u0e2d\u0e01\u0e32\u0e23\u0e15\u0e31\u0e14\u0e2a\u0e34\u0e19\u0e43\u0e08\u0e17\u0e35\u0e48\u0e14\u0e35\u0e2a\u0e33\u0e2b\u0e23\u0e31\u0e1a\u0e19\u0e42\u0e22\u0e1a\u0e32\u0e22\u0e40\u0e0a\u0e34\u0e07\u0e1e\u0e32\u0e13\u0e34\u0e0a\u0e22\u0e4c\u0e41\u0e25\u0e30\u0e2a\u0e32\u0e18\u0e32\u0e23\u0e13\u0e30<\/td><td class=''><a href=\"http:\/\/www.mrs.org.uk\">mrs.org.uk<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Polldaddy<\/td><td class=''>\u0e40\u0e04\u0e23\u0e37\u0e48\u0e2d\u0e07\u0e21\u0e37\u0e2d\u0e01\u0e32\u0e23\u0e2a\u0e33\u0e23\u0e27\u0e08\u0e2d\u0e2d\u0e19\u0e44\u0e25\u0e19\u0e4c<\/td><td class=''><a href=\"http:\/\/www.polldaddy.com\">polldaddy.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Smart Survey<\/td><td class=''>\u0e40\u0e04\u0e23\u0e37\u0e48\u0e2d\u0e07\u0e21\u0e37\u0e2d\u0e01\u0e32\u0e23\u0e2a\u0e33\u0e23\u0e27\u0e08\u0e2d\u0e2d\u0e19\u0e44\u0e25\u0e19\u0e4c<\/td><td class=''><a href=\"http:\/\/www.smartsurvey.co.uk\">smartsurvey.co.uk<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Survey Monkey<\/td><td class=''>\u0e40\u0e04\u0e23\u0e37\u0e48\u0e2d\u0e07\u0e21\u0e37\u0e2d\u0e01\u0e32\u0e23\u0e2a\u0e33\u0e23\u0e27\u0e08\u0e2d\u0e2d\u0e19\u0e44\u0e25\u0e19\u0e4c<\/td><td class=''><a href=\"http:\/\/www.surveymonkey.co.uk\">surveymonkey.co.uk<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><b>\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e40\u0e0a\u0e34\u0e07\u0e25\u0e36\u0e01\u0e17\u0e32\u0e07\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08\u0e41\u0e25\u0e30\u0e01\u0e32\u0e23\u0e41\u0e2a\u0e14\u0e07\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25<\/b><\/td><td class=''>Microsoft BI<\/td><td class=''>Microsoft Power BI \u0e41\u0e1b\u0e25\u0e07\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e43\u0e2b\u0e49\u0e40\u0e1b\u0e47\u0e19\u0e20\u0e32\u0e1e\u0e17\u0e35\u0e48\u0e2a\u0e21\u0e1a\u0e39\u0e23\u0e13\u0e4c\u0e41\u0e1a\u0e1a<\/td><td class=''><a href=\"http:\/\/powerbi.microsoft.com\">powerbi.microsoft.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Tableau<\/td><td class=''>\u0e40\u0e04\u0e23\u0e37\u0e48\u0e2d\u0e07\u0e21\u0e37\u0e2d\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e17\u0e35\u0e48\u0e21\u0e2d\u0e07\u0e40\u0e2b\u0e47\u0e19\u0e44\u0e14\u0e49\u0e14\u0e49\u0e27\u0e22\u0e15\u0e32\u0e2a\u0e33\u0e2b\u0e23\u0e31\u0e1a\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e08\u0e32\u0e01\u0e41\u0e2b\u0e25\u0e48\u0e07\u0e15\u0e48\u0e32\u0e07\u0e46<\/td><td class=''><a href=\"http:\/\/www.tableau.com\">tableau.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Piktochart<\/td><td class=''>\u0e1c\u0e39\u0e49\u0e08\u0e31\u0e14\u0e17\u0e33\u0e17\u0e35\u0e48\u0e19\u0e33\u0e32\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e2b\u0e23\u0e37\u0e2d\u0e04\u0e27\u0e32\u0e21\u0e23\u0e39\u0e49\u0e21\u0e32\u0e2a\u0e23\u0e38\u0e1b\u0e40\u0e1b\u0e47\u0e19\u0e2a\u0e32\u0e23\u0e2a\u0e19\u0e40\u0e17\u0e28<\/td><td class=''><a href=\"http:\/\/piktochart.com\">piktochart.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Prezi<\/td><td class=''>\u0e0b\u0e2d\u0e1f\u0e15\u0e4c\u0e41\u0e27\u0e23\u0e4c\u0e01\u0e32\u0e23\u0e19\u0e33\u0e40\u0e2a\u0e19\u0e2d<\/td><td class=''><a href=\"http:\/\/prezi.com\">prezi.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><b>\u0e40\u0e1a\u0e47\u0e14\u0e40\u0e15\u0e25\u0e47\u0e14<\/b><\/td><td class=''>AMEC<\/td><td class=''>\u0e44\u0e1b\u0e17\u0e35\u0e48\u0e2b\u0e19\u0e49\u0e32\u0e40\u0e27\u0e1a\u0e44\u0e0b\u0e15\u0e4c\u0e2a\u0e33\u0e2b\u0e23\u0e31\u0e1a\u0e41\u0e2b\u0e25\u0e48\u0e07\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e01\u0e32\u0e23\u0e27\u0e31\u0e14\u0e41\u0e25\u0e30\u0e01\u0e32\u0e23\u0e27\u0e34\u0e40\u0e04\u0e23\u0e32\u0e30\u0e2b\u0e4c\u0e0b\u0e36\u0e48\u0e07\u0e23\u0e27\u0e21\u0e16\u0e36\u0e07\u0e23\u0e32\u0e22\u0e0a\u0e37\u0e48\u0e2d\u0e1c\u0e39\u0e49\u0e43\u0e2b\u0e49\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23\u0e01\u0e32\u0e23\u0e27\u0e31\u0e14 \u0e01\u0e32\u0e23\u0e1b\u0e0f\u0e34\u0e1a\u0e31\u0e15\u0e34\u0e17\u0e35\u0e48\u0e14\u0e35\u0e17\u0e35\u0e48\u0e2a\u0e38\u0e14\u0e41\u0e25\u0e30\u0e01\u0e23\u0e13\u0e35\u0e28\u0e36\u0e01\u0e29\u0e32<\/td><td class=''><a href=\"http:\/\/www.amecorg.com\/resource-centre\">amecorg.com\/resource-centre<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>CIPR<\/td><td class=''>CIPR \u0e21\u0e35\u0e41\u0e2b\u0e25\u0e48\u0e07\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e21\u0e32\u0e01\u0e21\u0e32\u0e22\u0e23\u0e27\u0e21\u0e16\u0e36\u0e07\u0e04\u0e39\u0e48\u0e21\u0e37\u0e2d\u0e01\u0e32\u0e23\u0e27\u0e31\u0e14\u0e1c\u0e25\u0e2a\u0e37\u0e48\u0e2d\u0e2a\u0e31\u0e07\u0e04\u0e21\u0e2d\u0e2d\u0e19\u0e44\u0e25\u0e19\u0e4c\u0e41\u0e25\u0e30\u0e04\u0e39\u0e48\u0e21\u0e37\u0e2d\u0e01\u0e32\u0e23\u0e15\u0e23\u0e27\u0e08\u0e2a\u0e2d\u0e1a\u0e2a\u0e37\u0e48\u0e2d\u0e2a\u0e31\u0e07\u0e04\u0e21\u0e2d\u0e2d\u0e19\u0e44\u0e25\u0e19\u0e4c<\/td><td class=''><a href=\"http:\/\/www.cipr.co.uk\">cipr.co.uk<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>data.gov.uk<\/td><td class=''>\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e41\u0e25\u0e30\u0e23\u0e32\u0e22\u0e07\u0e32\u0e19\u0e02\u0e2d\u0e07\u0e23\u0e31\u0e10\u0e1a\u0e32\u0e25 \u0e1b\u0e23\u0e31\u0e1a\u0e41\u0e15\u0e48\u0e07\u0e01\u0e32\u0e23\u0e04\u0e49\u0e19\u0e2b\u0e32\u0e02\u0e2d\u0e07\u0e04\u0e38\u0e13\u0e42\u0e14\u0e22\u0e43\u0e0a\u0e49\u0e40\u0e21\u0e19\u0e39\u0e17\u0e35\u0e48\u0e2d\u0e22\u0e39\u0e48\u0e17\u0e32\u0e07\u0e14\u0e49\u0e32\u0e19\u0e0b\u0e49\u0e32\u0e22\u0e02\u0e2d\u0e07\u0e2b\u0e19\u0e49\u0e32\u0e40\u0e27\u0e1a\u0e19\u0e31\u0e48\u0e19\u0e19\u0e04\u0e37\u0e2d &#8216;Publication Type&#8217; \u0e21\u0e35\u0e15\u0e31\u0e27\u0e40\u0e25\u0e37\u0e2d\u0e01\u0e01\u0e32\u0e23\u0e27\u0e34\u0e08\u0e31\u0e22\u0e41\u0e25\u0e30\u0e01\u0e32\u0e23\u0e27\u0e34\u0e40\u0e04\u0e23\u0e32\u0e30\u0e2b\u0e4c\u0e41\u0e25\u0e30\u0e2a\u0e16\u0e34\u0e15\u0e34<\/td><td class=''><a href=\"http:\/\/gov.uk\">gov.uk<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>ICCO<\/td><td class=''>\u0e2d\u0e07\u0e04\u0e4c\u0e01\u0e32\u0e23\u0e43\u0e2b\u0e49\u0e04\u0e33\u0e1b\u0e23\u0e36\u0e01\u0e29\u0e32\u0e14\u0e49\u0e32\u0e19\u0e01\u0e32\u0e23\u0e2a\u0e37\u0e48\u0e2d\u0e2a\u0e32\u0e23\u0e23\u0e30\u0e2b\u0e27\u0e48\u0e32\u0e07\u0e1b\u0e23\u0e30\u0e40\u0e17\u0e28 (ICCO) \u0e40\u0e1b\u0e47\u0e19\u0e01\u0e23\u0e30\u0e1a\u0e2d\u0e01\u0e40\u0e2a\u0e35\u0e22\u0e07\u0e02\u0e2d\u0e07\u0e17\u0e35\u0e48\u0e1b\u0e23\u0e36\u0e01\u0e29\u0e32\u0e14\u0e49\u0e32\u0e19\u0e01\u0e32\u0e23\u0e1b\u0e23\u0e30\u0e0a\u0e32\u0e2a\u0e31\u0e21\u0e1e\u0e31\u0e19\u0e18\u0e4c\u0e17\u0e31\u0e48\u0e27\u0e42\u0e25\u0e01<\/td><td class=''><a href=\"http:\/\/www.iccopr.com\">iccopr.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>IPR<\/td><td class=''>\u0e2a\u0e16\u0e32\u0e1a\u0e31\u0e19\u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e01\u0e32\u0e23\u0e1b\u0e23\u0e30\u0e0a\u0e32\u0e2a\u0e31\u0e21\u0e1e\u0e31\u0e19\u0e18\u0e4c (The Institute for Public Relations) \u0e40\u0e1b\u0e47\u0e19\u0e2d\u0e07\u0e04\u0e4c\u0e01\u0e23\u0e17\u0e35\u0e48\u0e44\u0e21\u0e48\u0e41\u0e2a\u0e27\u0e07\u0e1c\u0e25\u0e01\u0e33\u0e44\u0e23 \u0e17\u0e35\u0e48\u0e43\u0e2b\u0e49\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23\u0e14\u0e49\u0e32\u0e19\u0e01\u0e32\u0e23\u0e27\u0e34\u0e08\u0e31\u0e22 \u0e41\u0e25\u0e30\u0e2a\u0e33\u0e2b\u0e23\u0e31\u0e1a\u0e01\u0e32\u0e23\u0e1b\u0e23\u0e30\u0e0a\u0e32\u0e2a\u0e31\u0e21\u0e1e\u0e31\u0e19\u0e18\u0e4c<\/td><td class=''><a href=\"http:\/\/www.instituteforpr.org\">instituteforpr.org<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Neighbourhood Statistics<\/td><td class=''>\u0e16\u0e49\u0e32\u0e04\u0e38\u0e13\u0e01\u0e33\u0e25\u0e31\u0e07\u0e17\u0e33\u0e07\u0e32\u0e19\u0e43\u0e19\u0e42\u0e04\u0e23\u0e07\u0e01\u0e32\u0e23\u0e0b\u0e36\u0e48\u0e07\u0e40\u0e1b\u0e47\u0e19\u0e21\u0e32\u0e01\u0e01\u0e27\u0e48\u0e32\u0e43\u0e19\u0e23\u0e30\u0e14\u0e31\u0e1a\u0e17\u0e49\u0e2d\u0e07\u0e16\u0e37\u0e48\u0e19\u0e2b\u0e23\u0e37\u0e2d\u0e23\u0e30\u0e14\u0e31\u0e1a\u0e20\u0e39\u0e21\u0e34\u0e20\u0e32\u0e04 \u0e40\u0e27\u0e1a\u0e44\u0e0b\u0e15\u0e4c\u0e19\u0e35\u0e49\u0e21\u0e35\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e21\u0e32\u0e01\u0e21\u0e32\u0e22\u0e21\u0e32\u0e19\u0e33\u0e40\u0e2a\u0e19\u0e2d<\/td><td class=''><a href=\"http:\/\/www.neighbourhood.statistics.gov.uk\">neighbourhood.statistics.gov.uk<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>OFCOM &#8211; the communications regulator<\/td><td class=''>\u0e43\u0e19\u0e2b\u0e19\u0e49\u0e32\u0e40\u0e27\u0e1a\u0e44\u0e0b\u0e15\u0e4c\u0e02\u0e2d\u0e07 OFCOM \u0e1b\u0e23\u0e30\u0e01\u0e2d\u0e1a\u0e14\u0e49\u0e27\u0e22\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e01\u0e32\u0e23\u0e40\u0e1b\u0e47\u0e19\u0e40\u0e08\u0e49\u0e32\u0e02\u0e2d\u0e07\u0e41\u0e25\u0e30\u0e01\u0e32\u0e23\u0e43\u0e0a\u0e49\u0e07\u0e32\u0e19\u0e2a\u0e33\u0e2b\u0e23\u0e31\u0e1a\u0e42\u0e17\u0e23\u0e17\u0e31\u0e28\u0e19\u0e4c \u0e27\u0e34\u0e17\u0e22\u0e38\u0e14\u0e34\u0e08\u0e34\u0e17\u0e31\u0e25\u0e41\u0e25\u0e30\u0e42\u0e17\u0e23\u0e28\u0e31\u0e1e\u0e17\u0e4c\u0e1a\u0e49\u0e32\u0e19 \/ \u0e42\u0e17\u0e23\u0e28\u0e31\u0e1e\u0e17\u0e4c\u0e21\u0e37\u0e2d\u0e16\u0e37\u0e2d<\/td><td class=''><a href=\"http:\/\/www.ofcom.org\">ofcom.org<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>ONS &#8211; Office for National Statistics<\/td><td class=''>\u0e04\u0e27\u0e32\u0e21\u0e21\u0e31\u0e48\u0e07\u0e04\u0e31\u0e48\u0e07\u0e02\u0e2d\u0e07\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25 (\u0e23\u0e27\u0e21\u0e16\u0e36\u0e07\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e2a\u0e33\u0e21\u0e30\u0e42\u0e19\u0e1b\u0e23\u0e30\u0e0a\u0e32\u0e01\u0e23\u0e1b\u0e35 2011) \u0e17\u0e35\u0e48\u0e2a\u0e32\u0e21\u0e32\u0e23\u0e16\u0e40\u0e23\u0e35\u0e22\u0e01\u0e14\u0e39\u0e44\u0e14\u0e49\u0e15\u0e32\u0e21\u0e2b\u0e31\u0e27\u0e02\u0e49\u0e2d\u0e2b\u0e23\u0e37\u0e2d\u0e15\u0e32\u0e21\u0e15\u0e31\u0e27\u0e2d\u0e31\u0e01\u0e29\u0e23 \u0e21\u0e32\u0e01\u0e01\u0e27\u0e48\u0e32\u0e01\u0e32\u0e23\u0e2a\u0e33\u0e23\u0e27\u0e08\u0e2b\u0e32\u0e2a\u0e34\u0e48\u0e07\u0e17\u0e35\u0e48\u0e15\u0e49\u0e2d\u0e07\u0e01\u0e32\u0e23 Nomis \u0e40\u0e1b\u0e47\u0e19\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23\u0e17\u0e35\u0e48\u0e08\u0e31\u0e14\u0e17\u0e33\u0e42\u0e14\u0e22\u0e2a\u0e33\u0e19\u0e31\u0e01\u0e07\u0e32\u0e19\u0e2a\u0e16\u0e34\u0e15\u0e34\u0e41\u0e2b\u0e48\u0e07\u0e0a\u0e32\u0e15\u0e34 ONS \u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e43\u0e2b\u0e49\u0e04\u0e38\u0e13\u0e2a\u0e32\u0e21\u0e32\u0e23\u0e16\u0e40\u0e02\u0e49\u0e32\u0e16\u0e36\u0e07\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e1b\u0e31\u0e08\u0e08\u0e38\u0e1a\u0e35\u0e19\u0e02\u0e2d\u0e07\u0e2a\u0e16\u0e34\u0e15\u0e34\u0e15\u0e25\u0e32\u0e14\u0e41\u0e23\u0e07\u0e07\u0e32\u0e19\u0e43\u0e19\u0e2a\u0e2b\u0e23\u0e32\u0e0a\u0e2d\u0e32\u0e13\u0e32\u0e08\u0e31\u0e01\u0e23\u0e44\u0e14\u0e49\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e2d\u0e34\u0e2a\u0e23\u0e30\u0e41\u0e25\u0e30\u0e21\u0e35\u0e23\u0e32\u0e22\u0e25\u0e30\u0e40\u0e2d\u0e35\u0e22\u0e14\u0e21\u0e32\u0e01\u0e17\u0e35\u0e48\u0e2a\u0e38\u0e14\u0e08\u0e32\u0e01\u0e41\u0e2b\u0e25\u0e48\u0e07\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e40\u0e1b\u0e47\u0e19\u0e17\u0e32\u0e07\u0e01\u0e32\u0e23<\/td><td class=''><a href=\"http:\/\/www.ons.gov.uk\/ons\">ons.gov.uk\/ons<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>PRCA<\/td><td class=''>PRCA \u0e2a\u0e19\u0e31\u0e1a\u0e2a\u0e19\u0e38\u0e19\u0e07\u0e32\u0e19\u0e14\u0e49\u0e32\u0e19\u0e01\u0e32\u0e23\u0e1b\u0e23\u0e30\u0e0a\u0e32\u0e2a\u0e31\u0e21\u0e1e\u0e31\u0e19\u0e18\u0e4c\u0e41\u0e25\u0e30\u0e01\u0e32\u0e23\u0e2a\u0e37\u0e48\u0e2d\u0e2a\u0e32\u0e23\u0e20\u0e32\u0e22\u0e43\u0e19\u0e17\u0e38\u0e01\u0e14\u0e49\u0e32\u0e19 \u0e0a\u0e48\u0e27\u0e22\u0e43\u0e2b\u0e49\u0e17\u0e35\u0e21\u0e07\u0e32\u0e19\u0e41\u0e25\u0e30\u0e1a\u0e38\u0e04\u0e04\u0e25\u0e2a\u0e32\u0e21\u0e32\u0e23\u0e16\u0e40\u0e1e\u0e34\u0e48\u0e21\u0e21\u0e39\u0e25\u0e04\u0e48\u0e32\u0e2a\u0e48\u0e07\u0e21\u0e2d\u0e1a\u0e43\u0e2b\u0e49\u0e01\u0e31\u0e1a\u0e25\u0e39\u0e01\u0e04\u0e49\u0e32\u0e41\u0e25\u0e30\u0e2d\u0e07\u0e04\u0e4c\u0e01\u0e23<\/td><td class=''><a href=\"http:\/\/www.prca.org.uk\">prca.org.uk<\/a><\/td><\/tr><\/tbody><\/table><\/div><style type='text\/css'>.avia-table-1 td:nth-of-type(1):before { content: '\u0e1b\u0e23\u0e30\u0e40\u0e20\u0e17'; } .avia-table-1 td:nth-of-type(2):before { content: '\u0e2d\u0e07\u0e04\u0e4c\u0e01\u0e23'; } .avia-table-1 td:nth-of-type(3):before { content: '\u0e0a\u0e19\u0e34\u0e14\u0e02\u0e2d\u0e07\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25'; } .avia-table-1 td:nth-of-type(4):before { content: 'LINK'; } <\/style><\/p><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='case-studies'  class='avia-section av-av_section-837ca91b05f1a99661c985bed67ffaa6 main_color avia-section-default avia-no-shadow  avia-builder-el-19  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1104'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c av_one_third  avia-builder-el-20  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_two_third-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_two_third-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_two_third-0aa7055fe62c3622faec82866afbaeb2 av_two_third  avia-builder-el-21  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>\u0e01\u0e23\u0e13\u0e35\u0e28\u0e36\u0e01\u0e29\u0e32<\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe\">\n#top .hr.av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe .hr-inner{\nwidth:300px;\nborder-color:#ff5800;\n}\n<\/style>\n<div  class='hr av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe hr-custom  avia-builder-el-23  el_after_av_textblock  el_before_av_textblock  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p id=\"u22363-2\"><strong>\u0e01\u0e23\u0e13\u0e35\u0e28\u0e36\u0e01\u0e29\u0e32\u0e02\u0e2d\u0e07\u0e01\u0e23\u0e2d\u0e1a\u0e01\u0e32\u0e23\u0e17\u0e33\u0e07\u0e32\u0e19<\/strong><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-e64079afa21cff8c08ebaa3ccb280054 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock framework-case-studies'  itemprop=\"text\" ><p>THE STROKE ASSOCIATION<a class=\"framework-button\" href=\"https:\/\/amec.blazedev.co.uk\/amecframework\/assets\/ph-framework-case-study-stroke-association.pdf\" target=\"_blank\">DOWNLOAD<\/a><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-e64079afa21cff8c08ebaa3ccb280054 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock framework-case-studies'  itemprop=\"text\" ><p>NHS BLOOD &amp; TRANSPLANT<a class=\"framework-button\" href=\"https:\/\/amec.blazedev.co.uk\/amecframework\/assets\/ph-framework-casestudy-nhs-blood-and-transplant.pdf\" target=\"_blank\">DOWNLOAD<\/a><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-e64079afa21cff8c08ebaa3ccb280054 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock framework-case-studies'  itemprop=\"text\" ><p id=\"u10289-2\">STONER SLOTH<a class=\"framework-button\" href=\"https:\/\/amec.blazedev.co.uk\/amecframework\/assets\/jm-stoner-sloth-case-study.pdf\" target=\"_blank\">DOWNLOAD<\/a><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div id=\"u22363-4\" class=\"ts-Default-Link-Style--copy clearfix colelem shared_content\" data-content-guid=\"u22363-4_content\">\n<div id=\"u22372-4\" class=\"ts-Default-Link-Style--copy clearfix colelem shared_content\" data-content-guid=\"u22372-4_content\">\n<p id=\"u22372-2\"><strong>\u0e01\u0e23\u0e13\u0e35\u0e28\u0e36\u0e01\u0e29\u0e32\u0e02\u0e2d\u0e07\u0e01\u0e32\u0e23\u0e2a\u0e37\u0e48\u0e2d\u0e2a\u0e32\u0e23\u0e41\u0e1a\u0e1a\u0e04\u0e23\u0e1a\u0e27\u0e07\u0e08\u0e23 <\/strong><\/p>\n<\/div>\n<div id=\"pu10240-4\" class=\"clearfix colelem shared_content\" data-content-guid=\"pu10240-4_content\"><\/div>\n<\/div>\n<div id=\"pu10283-4\" class=\"clearfix colelem shared_content\" data-content-guid=\"pu10283-4_content\"><\/div>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-e64079afa21cff8c08ebaa3ccb280054 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock framework-case-studies'  itemprop=\"text\" ><p id=\"u10289-2\">WHO REALLY WON CHRISTMAS?<a class=\"framework-button\" href=\"https:\/\/amec.blazedev.co.uk\/amecframework\/assets\/who-really-won-christmas.pdf\" target=\"_blank\">DOWNLOAD<\/a><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-e64079afa21cff8c08ebaa3ccb280054 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock framework-case-studies'  itemprop=\"text\" ><p id=\"u10289-2\">THE SOCIAL PR VIRTUOSO<a class=\"framework-button\" href=\"https:\/\/amec.blazedev.co.uk\/amecframework\/assets\/sb-case-study-social-pr-virtuoso.pdf\" target=\"_blank\">DOWNLOAD<\/a><\/p>\n<\/div><\/section><\/p><\/div>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='further-reading'  class='avia-section av-av_section-e72acb0dbc10c4b9e7cd9ff34967d362 main_color avia-section-default avia-no-shadow  avia-builder-el-31  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1104'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c av_one_third  avia-builder-el-32  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_two_third-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_two_third-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_two_third-0aa7055fe62c3622faec82866afbaeb2 av_two_third  avia-builder-el-33  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div id=\"u2082-4\" class=\"clearfix colelem shared_content\" data-content-guid=\"u2082-4_content\">\n<h2 id=\"u2082-2\">\u0e40\u0e2d\u0e01\u0e2a\u0e32\u0e23\u0e2d\u0e48\u0e32\u0e19\u0e40\u0e1e\u0e34\u0e48\u0e21\u0e40\u0e15\u0e34\u0e21\/ \u0e1a\u0e23\u0e23\u0e13\u0e32\u0e19\u0e38\u0e01\u0e23\u0e21<\/h2>\n<\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe\">\n#top .hr.av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe .hr-inner{\nwidth:300px;\nborder-color:#ff5800;\n}\n<\/style>\n<div  class='hr av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe hr-custom  avia-builder-el-35  el_after_av_textblock  el_before_av_textblock  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div id=\"u22363-4\" class=\"ts-Default-Link-Style--copy clearfix colelem shared_content\" data-content-guid=\"u22363-4_content\">\n<h3 id=\"u22363-2\">\u0e01\u0e32\u0e23\u0e1b\u0e23\u0e30\u0e40\u0e21\u0e34\u0e19\u0e01\u0e32\u0e23\u0e2a\u0e37\u0e48\u0e2d\u0e2a\u0e32\u0e23\u0e41\u0e25\u0e30\u0e01\u0e32\u0e23\u0e1b\u0e23\u0e30\u0e0a\u0e32\u0e2a\u0e31\u0e21\u0e1e\u0e31\u0e19\u0e18\u0e4c<\/h3>\n<h4>\u0e2b\u0e19\u0e31\u0e07\u0e2a\u0e37\u0e2d\u0e27\u0e34\u0e0a\u0e32\u0e01\u0e32\u0e23\u0e41\u0e25\u0e30\u0e1a\u0e17\u0e15\u0e48\u0e32\u0e07 \u0e46 \u0e43\u0e19\u0e2b\u0e19\u0e31\u0e07\u0e2a\u0e37\u0e2d<\/h4>\n<p id=\"u2076-6\">\n<\/div>\n<div id=\"pu10283-4\" class=\"clearfix colelem shared_content\" data-content-guid=\"pu10283-4_content\"><\/div>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-f49a2cdabdda14cee26eae80f9e39463 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock academic-books'  itemprop=\"text\" ><p id=\"u2076-6\">Daymon, C., &amp; Holloway, I. (2011). Qualitative research methods in public relations and marketing communications (2nd ed.). Abingdon, UK: Routledge.<\/p>\n<p id=\"u2076-8\">Blanchard, O. (2011). Social media ROI: Managing and measuring social media efforts in your organization. Indianapolis, IN: Que; Boston, MA: Pearson.<\/p>\n<p id=\"u2076-10\">Brody, E., &amp; Stone, G. (1989). Public relations research. New York, NY: Praeger.<\/p>\n<p id=\"u2076-12\">Broom, G., &amp; Dozier, D. (1990). Using research in public relations: Applications to program management. Englewood Cliffs, NJ: Prentice-Hall.<\/p>\n<p id=\"u2076-14\">Broom, G., &amp; Macnamara, J. (2009). Evaluating the program. In G. Broom, Cutlip &amp; Center\u2019s effective public relations (10th ed., pp. 349\u2013376). Upper Saddle River, NJ: Prentice Hall.<\/p>\n<p id=\"u2076-16\">Devereaux Ferguson, S. (1999). Constructing a theoretical framework for evaluating public relations programs and activities. In M. Roloff (Ed.). Communication yearbook 21 (pp. 191\u2013229). Thousand Oaks, CA: Sage.<\/p>\n<p id=\"u2076-18\">Ehling, W. (1992). Estimating the value of public relations and communication to an organization. In J. Grunig (Ed.), Excellence in public relations and communication management (pp. 617\u2013638). Hillsdale, NJ: Lawrence Erlbaum.<\/p>\n<p id=\"u2076-20\">Gregory A., &amp; White, J. (2008). Introducing the Chartered Institute of Public Relations initiative: Moving on from talking about evaluation to incorporating it into better management of the practice. In B. van Ruler, A. Ver\u010di\u010d, &amp; D. Ver\u010di\u010d (Eds.), Public relations metrics, research and evaluation (pp. 307\u2013317). New York, NY: Routledge.<\/p>\n<p id=\"u2076-22\">Grunig, J. (2008). Conceptualizing quantitative research in public relations. In B. van Ruler, A. Ver\u010di\u010d, &amp; D. Ver\u010di\u010d (Eds.), Public relations metrics, research and evaluation (pp. 88\u2013119). New York, NY: Routledge.<\/p>\n<p id=\"u2076-24\">Grunig, L., Grunig, J., &amp; Dozier, D. (2002). Excellent organizations and effective organizations: A study of communication management in three countries. Mahwah, NJ: Lawrence Erlbaum.<\/p>\n<p id=\"u2076-26\">Li, C., &amp; Stacks, D. (2015). Measuring the impact of social media on business profit and success. New York, NY: Peter Lang.<\/p>\n<p id=\"u2076-28\">Likely, F., &amp; Watson, T. (2013). Measuring the edifice: Public relations measurement and evaluation practice over the course of 40 years. In K. Sriramesh, A. Zerfass, &amp; J. Kim, (Eds.), Public relations and communication management: Current trends and emerging topics (pp. 143\u2013162). New York, NY: Routledge. Available at http:\/\/eprints.bournemouth.ac.uk\/20494\/<\/p>\n<p id=\"u2076-30\">Macnamara, J. (2002). Research and evaluation. In C. Tymson &amp; P. Lazar, The new Australian and New Zealand public relations manual (21st Century ed., pp. 100\u2013134). 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Cost-effectiveness analysis: Methods and applications. Thousand Oaks, CA: Sage.<\/p>\n<p id=\"u2076-492\">Love, A. (1991). Internal evaluation: Building organizations from within. Newbury Park, CA: Sage.<\/p>\n<p id=\"u2076-494\">Mishan, E., &amp; Quah, E. (2007). Cost-benefit analysis (5th ed.). Milton Park, UK: Routledge.<\/p>\n<p id=\"u2076-496\">Walsh, C. (2008). Key management ratios (4th ed.). Harlow, UK: Prentice Hall\/Financial Times.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 id=\"u2076-499\">\u0e01\u0e32\u0e23\u0e15\u0e25\u0e32\u0e14<\/h4>\n<p id=\"u2076-504\">Content Marketing Framework: Measurement. (n.d.). Content Marketing Institute. 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Upper Saddle River, NJ: Pearson Education.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 id=\"u2076-509\">\u0e01\u0e32\u0e23\u0e14\u0e31\u0e19\u0e17\u0e32\u0e07\u0e01\u0e32\u0e23\u0e15\u0e25\u0e32\u0e14<\/h4>\n<p id=\"u2076-511\"><span style=\"font-weight: 400;\">\u0e14\u0e39\u0e17\u0e35\u0e48 &#8220;\u0e01\u0e32\u0e23\u0e27\u0e34\u0e40\u0e04\u0e23\u0e32\u0e30\u0e2b\u0e4c\u0e43\u0e19\u0e40\u0e28\u0e23\u0e29\u0e10\u0e28\u0e32\u0e2a\u0e15\u0e23\u0e4c\u0e40\u0e0a\u0e34\u0e07\u0e1e\u0e24\u0e15\u0e34\u0e01\u0e23\u0e23\u0e21\/\u0e1e\u0e24\u0e15\u0e34\u0e01\u0e23\u0e23\u0e21\u0e40\u0e0a\u0e34\u0e07\u0e25\u0e36\u0e01&#8221;<\/span><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 id=\"u2076-514\">\u0e08\u0e34\u0e15\u0e27\u0e34\u0e17\u0e22\u0e32\/\u0e08\u0e34\u0e15\u0e27\u0e34\u0e17\u0e22\u0e32\u0e2a\u0e31\u0e07\u0e04\u0e21:<\/h4>\n<p id=\"u2076-516\">McGuire, W. (1985). Attitudes and attitude change. In G. Lindzey &amp; E. Aronson (Eds.), Handbook of social psychology (2nd ed., Vol. 3, pp. 136-314). Reading, MA: Addison-Wesley.<\/p>\n<p id=\"u2076-518\">McGuire, W. J. (2001). Input and output variables currently promising for constructing persuasive communications. In R. Rice &amp; C. Atkin (Eds.), Public communication campaigns (3rd ed., pp. 22\u201348). Thousand Oaks, CA: Sage.<\/p>\n<p id=\"u2076-520\"><span style=\"font-weight: 400;\">\u0e14\u0e39\u0e17\u0e35\u0e48 &#8220;\u0e01\u0e32\u0e23\u0e21\u0e35\u0e2a\u0e48\u0e27\u0e19\u0e23\u0e48\u0e27\u0e21&#8221; \u0e41\u0e25\u0e30 &#8220;\u0e01\u0e32\u0e23\u0e27\u0e34\u0e40\u0e04\u0e23\u0e32\u0e30\u0e2b\u0e4c\u0e43\u0e19\u0e40\u0e28\u0e23\u0e29\u0e10\u0e28\u0e32\u0e2a\u0e15\u0e23\u0e4c\u0e40\u0e0a\u0e34\u0e07\u0e1e\u0e24\u0e15\u0e34\u0e01\u0e23\u0e23\u0e21\/\u0e1e\u0e24\u0e15\u0e34\u0e01\u0e23\u0e23\u0e21\u0e40\u0e0a\u0e34\u0e07\u0e25\u0e36\u0e01&#8221;<\/span><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 id=\"u2076-523\">\u0e01\u0e32\u0e23\u0e21\u0e35\u0e2a\u0e48\u0e27\u0e19\u0e23\u0e48\u0e27\u0e21<\/h4>\n<p id=\"u2076-525\">Macey, W., &amp; Schneider, B. (2008). The meaning of employee engagement. Industrial and Organizational Psychology, 1, 3\u201330.<\/p>\n<p id=\"u2076-527\">Meyer, J., &amp; Smith, C. (2000). HRM practices and organisational commitment: A test of a mediation model. Canadian Journal of Administrative Services, 17, 319\u2013331.<\/p>\n<p id=\"u2076-532\">\u00a0Rhoades, L., Eisenberger, R., &amp; Armeli, S. (2001). Affective commitment to the organization: The contribution of perceived organizational support. Journal of Applied Psychology, 86, 825\u2013836. Available\u00a0<a class=\"nonblock\" href=\"http:\/\/www.psychology.uh.edu\/faculty\/Eisenberger\/files\/04_Affective_Commitment_to_the_Organization.pdf\" target=\"_blank\">http:\/\/www.psychology.uh.edu\/faculty\/Eisenberger\/files\/04_Affective_Commitment_to_the_Organization.pdf<\/a><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 id=\"u2076-535\"><span id=\"u2076-534\">\u0e41\u0e2b\u0e25\u0e48\u0e07\u0e17\u0e23\u0e31\u0e1e\u0e22\u0e32\u0e01\u0e23\u0e01\u0e32\u0e23\u0e1b\u0e23\u0e30\u0e40\u0e21\u0e34\u0e19\u0e17\u0e31\u0e48\u0e27\u0e44\u0e1b<\/span><\/h4>\n<p id=\"u2076-540\">American Evaluation Society \u2013 <a class=\"nonblock\" href=\"http:\/\/www.eval.org\/\" target=\"_blank\">www.eval.org<\/a><\/p>\n<p id=\"u2076-545\">Australasian Evaluation Society \u2013 <a class=\"nonblock\" href=\"http:\/\/www.aes.asn.au\/\" target=\"_blank\">www.aes.asn.au<\/a><\/p>\n<p id=\"u2076-550\">Harvard Family Research Project, The Evaluation Exchange \u2013 <a class=\"nonblock\" href=\"http:\/\/www.gse.harvard.edu\/hfrp\/eval.html\" target=\"_blank\">www.gse.harvard.edu\/hfrp\/eval.html<\/a><\/p>\n<p id=\"u2076-555\">Trochim, W. (2006). Evaluation research. In Research methods knowledge base. Available at\u00a0<a class=\"nonblock\" href=\"http:\/\/www.socialresearchmethods.net\/kb\/evaluation.php\" target=\"_blank\">http:\/\/www.socialresearchmethods.net\/kb\/evaluation.php\u00a0<\/a><\/p>\n<p id=\"u2076-560\">United Kingdom Evaluation Society \u2013 <a class=\"nonblock\" href=\"http:\/\/www.evaluation.org.uk\/\" target=\"_blank\">http:\/\/www.evaluation.org.uk\/<\/a><\/p>\n<\/div><\/section><\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":1093,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"class_list":["post-1104","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Resources - AMEC Integrated Evaluation Framework<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"th_TH\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Resources - 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