{"id":538,"date":"2016-08-26T09:28:30","date_gmt":"2016-08-26T08:28:30","guid":{"rendered":"http:\/\/amecorg.com\/amecframework\/sv\/?page_id=538"},"modified":"2018-12-18T10:00:56","modified_gmt":"2018-12-18T10:00:56","slug":"hem","status":"publish","type":"page","link":"https:\/\/amec.blazedev.co.uk\/amecframework\/sv\/","title":{"rendered":"Hem"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_section-57a987eac795ae8a2cbd09cb3639aca8\">\n.avia-section.av-av_section-57a987eac795ae8a2cbd09cb3639aca8{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/Amec-Home-Header-Image-Muse.jpg);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-av_section-57a987eac795ae8a2cbd09cb3639aca8 main_color avia-section-default avia-no-shadow  avia-builder-el-0  el_before_av_one_third  avia-builder-el-first  home-banner avia-full-stretch avia-bg-style-scroll av-minimum-height av-minimum-height-custom av-height-custom  container_wrap fullsize'  data-section-bg-repeat='stretch' data-av_minimum_height_px='500'><div class='container av-section-cont-open' style='height:500px'><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-538'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-56e3bc7305026004750028623be97927\">\n.avia-image-container.av-av_image-56e3bc7305026004750028623be97927 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-56e3bc7305026004750028623be97927 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-56e3bc7305026004750028623be97927 av-styling- avia-align-center  avia-builder-el-1  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-41 avia-img-lazy-loading-not-41 avia_image ' src=\"https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/integrated-framework-logo-white-small.png\" alt='' title='integrated-framework-logo-white-small'  height=\"126\" width=\"203\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_textblock-2f6485391201f3e8710d61adb7ebf906\">\n#top .av_textblock_section.av-av_textblock-2f6485391201f3e8710d61adb7ebf906 .avia_textblock{\nfont-size:30px;\n}\n<\/style>\n<section  class='av_textblock_section av-av_textblock-2f6485391201f3e8710d61adb7ebf906 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong><span lang=\"SV\">AMEC\u2019S INTEGRERADE UTV\u00c4RDERINGSRAMVERK <\/span><\/strong><\/p>\n<\/div><\/section>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 style=\"text-align: center;\">V\u00c4LKOMMEN<\/h1>\n<\/div><\/section>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div id=\"u1005-bw\" class=\"browser_width colelem\">\n<div id=\"u1005\" class=\"FULL-BANNER museBGSize\">\n<div id=\"u1005_align_to_page\" class=\"clearfix\">\n<div id=\"u1104-4\" class=\"clearfix colelem shared_content\" data-content-guid=\"u1104-4_content\">\n<p style=\"text-align: center;\"><strong>V\u00e4lkommen till AMECs nya integrerade utv\u00e4rderingsramverk. Detta \u00e4r en ny del av AMECs hemsida som har satts samman f\u00f6r att ge svar p\u00e5 de vanligaste fr\u00e5gorna och utmaningarna som kommunikat\u00f6rer m\u00f6ter n\u00e4r de ska bevisa sitt v\u00e4rde i ett snabbf\u00f6r\u00e4nderligt medielandskap. <\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"pu1889-24\" class=\"clearfix colelem\"><\/div>\n<\/div><\/section>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-538'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c av_one_third  avia-builder-el-5  el_after_av_section  el_before_av_one_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>M\u00e5nga av de utv\u00e4rderingsmetoder och tekniker som industrin tog f\u00f6r givet under s\u00e5 m\u00e5nga \u00e5r \u00e4r inte l\u00e4ngre tillr\u00e4ckliga. Organisatoriska silos \u00e4r p\u00e5 v\u00e4g att rivas ner, kommunikations- och PR-ansvariga uppmanas att arbeta i alla former av media och anv\u00e4nda samt m\u00e4ta och utv\u00e4rdera dessa nya kanaler och sin taktik. Utv\u00e4rderingsarbetet m\u00e5ste omfatta betalda, f\u00f6rtj\u00e4nade, delade och \u00e4gda medier. F\u00f6r att vara effektiv i arbetet b\u00f6r vi planera och m\u00e4ta v\u00e5r kommunikation p\u00e5 ett verkligt integrerat s\u00e4tt.<\/p>\n<p>F\u00f6r att bevisa v\u00e4rdet av kommunikation i en tid d\u00e4r ansvar st\u00e5r i fokus, \u00e4r det viktigt att inte endast bara m\u00e4ta inneh\u00e5llet (eller &#8221;media&#8221;), vilket \u00e4r en typ av utv\u00e4rdering som till stor del r\u00e4ckt de senaste 20 \u00e5ren. Nu m\u00e5ste kommunikat\u00f6rer p\u00e5visa vad deras arbete haft f\u00f6r v\u00e4rde och effekt p\u00e5 m\u00e5len i sina respektive organisationer.<\/p>\n<p>AMECs nya integrerade utv\u00e4rderingsramverk visar hur man g\u00f6r detta.<\/p>\n<p>Den interaktiva delen av det integrerade utv\u00e4rderingsramverket guidar dig genom processen fr\u00e5n att anpassa m\u00e5l och uppr\u00e4tta en plan, s\u00e4tta upp konkreta kommunikationsm\u00e5l och sedan m\u00e4ta resultat, utfall, reaktioner och effekter av ditt arbete.<br \/>\nVid varje steg i processen ger verktyget ytterligare information och f\u00f6resl\u00e5r m\u00f6jliga tillv\u00e4gag\u00e5ngss\u00e4tt och m\u00e5tt som kan vara l\u00e4mpliga.<\/p>\n<ul>\n<li>Verktyget kan dock inte ge dig en fullst\u00e4ndig lista och det ger dig inte siffrorna.<\/li>\n<li>Du kommer fortfarande att beh\u00f6va mata in uppgifter sj\u00e4lv i verktyget.<\/li>\n<li>Vad det g\u00f6r \u00e4r att det ger dig ett angrepps\u00e4tt och en enhetlig strategi f\u00f6r att l\u00e5ta dig planera och m\u00e4ta p\u00e5 ett \u00e4ndam\u00e5lsenligt s\u00e4tt.<\/li>\n<\/ul>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_one_third-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-0aa7055fe62c3622faec82866afbaeb2 av_one_third  avia-builder-el-7  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  '     ><p><section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>AMECs integrerade utv\u00e4rderingsramverk ger en konsekvent och trov\u00e4rdig strategi som fungerar f\u00f6r organisationer av alla storlekar, men som kan anpassas till de mycket specifika fall och m\u00e5l. Vem som helst kan anv\u00e4nda den, det \u00e4r gratis och helt \u00f6ppet, vilket g\u00f6r att alla organisationer, vare sig det \u00e4r universitetet, in-house byr\u00e5\/kommunikationsavdelning, PR-byr\u00e5 eller m\u00e4tnings och analysf\u00f6retag kan alla dra nytta av detta angrepps\u00e4tt i sitt arbete.<\/p>\n<p>Det integrerade utv\u00e4rderingsramverket ers\u00e4tter b\u00e5de AMEC tidigare \u201dValid Metrics\u201d och \u201dSociala Medier m\u00e4tningsramverk\u201d. Industrin har nu en integrerad strategi f\u00f6r m\u00e4tnings i linje med dagens utmaningar.<\/p>\n<p>Denna nya ramverket visar hur man &#8221;formaliserar&#8221; Barcelona principerna och demonstrerar hur man v\u00e4nder principer till handling, och slutligen bevisar v\u00e4rdet av v\u00e5rt arbete.<\/p>\n<p>F\u00f6rutom sj\u00e4lva ramverket, har denna webbplats ett antal artiklar och ytterligare inneh\u00e5ll f\u00f6r att visualisera m\u00e4tning. Detta inkluderar bland annat en \u201dutv\u00e4rderingstaxonomi&#8221;, eller systematisering, som listar och f\u00f6rklarar varje steg i processen som kr\u00e4vs och vilka m\u00e5tt och milstolpar samt metoder som b\u00f6r \u00f6verv\u00e4gas.<\/p>\n<p>Jag vill ge ett stort tack till professor Jim MacNamara vid University of Technology Sydney f\u00f6r att han har skapat denna v\u00e4rdefulla kompetensbas och delat den med AMECs n\u00e4tverk.<\/p>\n<p>Det nya ramverket \u00e4r ett resultat av en hel del h\u00e5rt arbete av m\u00e5nga m\u00e4nniskor och jag riktar ett uppriktigt tack till dem alla.<\/p>\n<\/div><\/section><br \/>\n<section  class='avia-team-member av-jptkvcg9-58e3e62b57001f62fcb7725ac4ba010f  avia-builder-el-9  el_after_av_textblock  avia-builder-el-last '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><div class=\"team-img-container\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-45 avia-img-lazy-loading-not-45 avia_image avia_image_team' src=\"https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/Richard-Bagnall.jpg\" alt='Richard Bagnall'  itemprop=\"image\"   height=\"92\" width=\"92\" srcset=\"https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/Richard-Bagnall.jpg 92w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/Richard-Bagnall-80x80.jpg 80w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/Richard-Bagnall-36x36.jpg 36w\" sizes=\"(max-width: 92px) 100vw, 92px\" \/><div class=\"team-social\"><div class=\"team-social-inner\"><span class='hidden av_member_url_markup twitter'  itemprop=\"url\" >https:\/\/twitter.com\/richardbagnall<\/span><a href='https:\/\/twitter.com\/richardbagnall' class='avia-team-icon av-av_team_icon-ab87a77926b8f129fb63be138573226c twitter avia-iconfont avia-font-entypo-fontello' rel='v:url'  target='_blank' data-av_icon='\ue8f1' data-av_iconfont='entypo-fontello' ><\/a><\/div><\/div><\/div><h3 class='team-member-name '  itemprop=\"name\" >Richard Bagnall<\/h3><div class='team-member-description '  itemprop=\"description\" ><p>AMEC Chair<\/p>\n<\/div><span class='hidden team-member-affiliation'  itemprop=\"affiliation\" >AMEC Integrated Evaluation Framework<\/span><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_one_third-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-0aa7055fe62c3622faec82866afbaeb2 av_one_third  avia-builder-el-10  el_after_av_one_third  el_before_av_hr  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-b3c5c059470a27d0e1b775e3e05a721b\">\n#top .av-special-heading.av-av_heading-b3c5c059470a27d0e1b775e3e05a721b{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-av_heading-b3c5c059470a27d0e1b775e3e05a721b .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-b3c5c059470a27d0e1b775e3e05a721b .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-b3c5c059470a27d0e1b775e3e05a721b av-special-heading-h3  avia-builder-el-11  el_before_av_codeblock  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >JOIN THE CONVERSATION<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<\/p><\/div><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-0dd18d9844cb3b943ff8f8296963fd53\">\n#top .hr.hr-invisible.av-av_hr-0dd18d9844cb3b943ff8f8296963fd53{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-av_hr-0dd18d9844cb3b943ff8f8296963fd53 hr-invisible  avia-builder-el-13  el_after_av_one_third  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c av_one_full  avia-builder-el-14  el_after_av_hr  el_before_av_one_third  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_textblock-2f6485391201f3e8710d61adb7ebf906\">\n#top .av_textblock_section.av-av_textblock-2f6485391201f3e8710d61adb7ebf906 .avia_textblock{\nfont-size:30px;\n}\n<\/style>\n<section  class='av_textblock_section av-av_textblock-2f6485391201f3e8710d61adb7ebf906 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">INTRODUCTION TO THE NEW INTERACTIVE WEB TOOL<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-cff9db79973b2b34cd1182f84c56818a\">\n#top .hr.av-av_hr-cff9db79973b2b34cd1182f84c56818a{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-av_hr-cff9db79973b2b34cd1182f84c56818a .hr-inner{\nwidth:300px;\nborder-color:#ff5800;\n}\n<\/style>\n<div  class='hr av-av_hr-cff9db79973b2b34cd1182f84c56818a hr-custom  avia-builder-el-16  el_after_av_textblock  avia-builder-el-last  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c av_one_third  avia-builder-el-17  el_after_av_one_full  el_before_av_one_third  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>V\u00e4lkommen till den nya integrerade utv\u00e4rderingsramverket! I \u00f6ver sex \u00e5r, har AMEC f\u00f6respr\u00e5kat ett b\u00e4ttre s\u00e4tt att m\u00e4ta och utv\u00e4rdera kommunikation med hj\u00e4lp av sitt Integrerade utv\u00e4rderingsramverk. Detta ramverk har hj\u00e4lpt m\u00e5nga byr\u00e5er och kunder att f\u00f6rb\u00e4ttra sin m\u00e4tning och utv\u00e4rdering, men vi beh\u00f6vde g\u00f6ra det mer anv\u00e4ndarv\u00e4nligt, intuitiv och engagerande verktyg.<\/p>\n<p>S\u00e5 en arbetsgrupp som sp\u00e4nner \u00f6ver b\u00e5de byr\u00e5, in-house byr\u00e5\/avdelning, marknadsunders\u00f6kningsbolag och den akademiska v\u00e4rlden har nu tagit fram det nya interaktiva integrerade utv\u00e4rderingsramverket.<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_one_third-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-0aa7055fe62c3622faec82866afbaeb2 av_one_third  avia-builder-el-19  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p id=\"u2005-2\">Vi ville g\u00f6ra n\u00e5got som tog anv\u00e4ndare p\u00e5 ett tydlig m\u00e4tningsresa. Men viktigast var att vi ville hitta en mekanism som skulle hj\u00e4lpa till att ge m\u00e4tningen h\u00f6gre kvalitet och genomsyra branschen<\/p>\n<p id=\"u2005-4\"><strong><span style=\"line-height: 1.5;\">DET NYA INTERAKTIVA VERKTYGET<\/span><\/strong><\/p>\n<p>Vi har byggt det p\u00e5 ett format av plattor f\u00f6r att p\u00e5visa tydligt steg f\u00f6r steg. Varje platta \u00e4r numrerad s\u00e5 att du vet var du \u00e4r i processen. Resan tar dig fr\u00e5n organisationens m\u00e5l och kommunikationsm\u00e5l hela v\u00e4gen till p\u00e5verkan p\u00e5 verksamheten.<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_one_third-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-0aa7055fe62c3622faec82866afbaeb2 av_one_third  avia-builder-el-21  el_after_av_one_third  el_before_av_three_fourth  flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p id=\"u1971-2\">N\u00e4r du klickar p\u00e5 varje platta, f\u00e5r du utrymme att fylla i ditt arbete. F\u00f6r att guida dig, inom varje platta finns en ikon (i), som n\u00e4r du klickar p\u00e5 den tillhandah\u00e5ller en pop-up med ytterligare information och en f\u00f6rklaring av sektionen. Dessutom inne i pop-upen finns en l\u00e4nk till m\u00e4tningstaxonomi (systematiseringen) \u2013 som ger dig \u00e4nnu mer information om vilka typer av \u00e5tg\u00e4rder som borde inkluderas.<\/p>\n<p>S\u00e5 hur anv\u00e4nder du det?<\/p>\n<p id=\"u1971-6\"><strong>Giles Peddy<\/strong><\/p>\n<p id=\"u1971-8\">Group Managing Director Storbritannien, LEWIS<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_three_fourth-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_three_fourth-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_three_fourth-6126cab7d8fab8d08143dd2dacdf673c av_three_fourth  avia-builder-el-23  el_after_av_one_third  el_before_av_one_fourth  first flex_column_div av-zero-column-padding  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-f63af7c1c12789443cf632e2fec1704e\">\n.avia-image-container.av-av_image-f63af7c1c12789443cf632e2fec1704e img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-f63af7c1c12789443cf632e2fec1704e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-f63af7c1c12789443cf632e2fec1704e av-styling- avia-align-center  avia-builder-el-24  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1262 avia-img-lazy-loading-not-1262 avia_image ' src=\"https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/LewisWheel.png\" alt='' title='LewisWheel'  height=\"783\" width=\"782\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/LewisWheel.png 782w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/LewisWheel-80x80.png 80w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/LewisWheel-300x300.png 300w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/LewisWheel-768x769.png 768w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/LewisWheel-36x36.png 36w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/LewisWheel-180x180.png 180w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/LewisWheel-705x705.png 705w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/LewisWheel-120x120.png 120w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/LewisWheel-450x451.png 450w\" sizes=\"(max-width: 782px) 100vw, 782px\" \/><\/div><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_fourth-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_one_fourth-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_fourth-0aa7055fe62c3622faec82866afbaeb2 av_one_fourth  avia-builder-el-25  el_after_av_three_fourth  el_before_av_section  avia-builder-el-last  flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-3a44284ee3f23738ebe5a184a6429db1\">\n.avia-image-container.av-av_image-3a44284ee3f23738ebe5a184a6429db1 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-3a44284ee3f23738ebe5a184a6429db1 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-3a44284ee3f23738ebe5a184a6429db1 av-styling- avia-align-center  avia-builder-el-26  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1260 avia-img-lazy-loading-not-1260 avia_image ' src=\"https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2017\/06\/LewisLogo-300x300.png\" alt='' title='LewisLogo'  height=\"300\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2017\/06\/LewisLogo-300x300.png 300w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2017\/06\/LewisLogo-80x80.png 80w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2017\/06\/LewisLogo-36x36.png 36w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2017\/06\/LewisLogo-180x180.png 180w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2017\/06\/LewisLogo-120x120.png 120w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2017\/06\/LewisLogo.png 313w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Lewis gets great benefit by putting each of its clients squarely at the heart of the Integrated Evaluation Framework. We urge you to do the same.<\/p>\n<p>Image use courtesy of Lewis.<\/p>\n<\/div><\/section><\/p><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='explanation-blocks'  class='avia-section av-av_section-7282d6f4223314a0d62a2e3f400cc6f8 main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-28  el_after_av_one_fourth  el_before_av_one_full  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-538'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-5fcf087f29be08babc10360dbc84aa93\">\n.flex_column.av-av_one_third-5fcf087f29be08babc10360dbc84aa93{\nborder-radius:10PX 10PX 10PX 10PX;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-5fcf087f29be08babc10360dbc84aa93 av_one_third  avia-builder-el-29  el_before_av_two_third  avia-builder-el-first  first flex_column_div  '     ><section  class='av_textblock_section av-av_textblock-5380889f3cd872c06991724eb10aecd4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock objectives av_inherit_color'  itemprop=\"text\" ><h3 id=\"u1974-2\" style=\"text-align: center;\">M\u00c5L<\/h3>\n<p>Som med all bra m\u00e4tning s\u00e5 b\u00f6r den b\u00f6rja med tydliga organisatoriska m\u00e5l. Dessa kan komma i m\u00e5nga olika former, oavsett om det g\u00e4ller medvetenhet, ambassad\u00f6rs skap, anv\u00e4ndande eller relaterat till efterfr\u00e5gan. Som en f\u00f6ljd av organisatoriska m\u00e5l kommer kommunikationsm\u00e5len. Dessa b\u00f6r \u00e5terspegla de organisatoriska m\u00e5len. Inom engelskan finns tv\u00e5 ord f\u00f6r m\u00e5l, Objective och Goal. Kom ih\u00e5g att skillnaden mellan objective och goal \u00e4r att objective m\u00e4ts via p\u00e5verkan (t ex 20% \u00f6kning av varum\u00e4rkesk\u00e4nnedom ), j\u00e4mf\u00f6rt med goal som \u00e4r en str\u00e4van (t ex \u00f6kad varum\u00e4rkesk\u00e4nnedom ).<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-6ccdee08de2b5d0001f65cf496c701e9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock outputs av_inherit_color'  itemprop=\"text\" ><h3 id=\"u1992-2\" style=\"text-align: center;\">RESULTAT<\/h3>\n<p id=\"u1992-4\">I resultat omfattas hela k\u00e4rnan av m\u00e4tningar inom PESO (Paid, Earned, Shared, Owned) modellen . S\u00e5 h\u00e4r ser vi tillexempel vad var r\u00e4ckvidden f\u00f6r betald reklam, hur m\u00e5nga bes\u00f6kare kom till webbplatsen, hur m\u00e5nga inl\u00e4gg, tweets eller retweets, hur m\u00e5nga personer deltog i evenemanget, och hur m\u00e5nga potentiella l\u00e4sare av media. Detta \u00e4r kvantitativa och kvalitativa m\u00e5tt p\u00e5 resultat<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_two_third-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_two_third-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_two_third-0aa7055fe62c3622faec82866afbaeb2 av_two_third  avia-builder-el-32  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-av_textblock-0cf1b06c1f47df43ae5d45d9fee458c2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock inputs av_inherit_color'  itemprop=\"text\" ><h3 id=\"u1978-2\" style=\"text-align: center;\">INPUT<\/h3>\n<p>Detta avsnitt behandlar tv\u00e5 viktiga omr\u00e5den. F\u00f6r det f\u00f6rsta att definiera m\u00e5lgrupperna f\u00f6r kampanjen eller aktiviteten och f\u00f6r det andra \u00e4r det den strategiska planen och annan input, som att beskriva delar av nul\u00e4gesanalysen, resurser som kr\u00e4vs och budget.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-ae87a55c21768ce8fcc9421944b1fae6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock activities av_inherit_color'  itemprop=\"text\" ><h3 id=\"u1987-2\" style=\"text-align: center;\">AKTIVITETER<\/h3>\n<p id=\"u1987-4\">Detta avsnitt beskriver vilka aktiviteter genomf\u00f6rdes , eventuella tester och forskning, inneh\u00e5llsproduktion etc. Viktigt att veta \u00e4r att verktyget inser vikten av betald, f\u00f6rtj\u00e4nad, delad och \u00e4gd (PESO) och ger m\u00f6jlighet f\u00f6r anv\u00e4ndarna att m\u00e4rka upp sitt input f\u00f6r detta.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-681c15880e522c7ca895a1e342397dcb '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock out-takes av_inherit_color'  itemprop=\"text\" ><h3 id=\"u1996-2\" style=\"text-align: center;\"><span style=\"font-size: 16px; line-height: 1.5;\">REAKTIONER\u00a0<\/span><\/h3>\n<p style=\"text-align: left;\">I reaktioner innefattas svar och reaktioner p\u00e5 dina m\u00e5lgrupper p\u00e5 aktiviteten. Hur uppm\u00e4rksamma var de p\u00e5 inneh\u00e5llet, vad var deras h\u00e5gkomst, hur v\u00e4l f\u00f6rstod de \u00e4mnet\/budskapet, engagerade sig m\u00e5lgruppen eller valde man att prenumerera p\u00e5 mer information tex.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-e72d6d7c91ffb4430f52765d9e3f57e0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock outcomes av_inherit_color'  itemprop=\"text\" ><h3 id=\"u2001-2\" style=\"text-align: center;\">EFFEKT<\/h3>\n<p id=\"u2001-4\">I effekt, m\u00e4ts just effekten av kommunikationen till m\u00e5lgruppen. Har m\u00e5lgruppen \u00f6kad f\u00f6rst\u00e5else, har det \u00e4ndrat sin inst\u00e4llning till \u00e4mnet, har det \u00f6kat f\u00f6rtroende och \/ eller \u00f6nskan, har det p\u00e5verkat avsikten att g\u00f6ra n\u00e5got (t ex prova p\u00e5, prenumerera, registrera) eller \u00f6kat viralt ambassad\u00f6rs skap.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-0bb3965d88399a0228c0fd080a9e6bdc '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock impact av_inherit_color'  itemprop=\"text\" ><h3 id=\"u2008-2\" style=\"text-align: center;\">INFLYTANDE<\/h3>\n<p>Detta sista avsnitt \u00e4r d\u00e4r inflytande eller p\u00e5verkan p\u00e5 de organisatoriska m\u00e5len utv\u00e4rderas. S\u00e5 h\u00e4r letar verktyget efter att t\u00e4cka f\u00f6rb\u00e4ttring av rykte eller varum\u00e4rke, f\u00f6rb\u00e4ttrade eller etablerade relationer, \u00f6kad f\u00f6rs\u00e4ljningen eller donationer, f\u00f6r\u00e4ndringar i policy, eller f\u00f6rb\u00e4ttrad social st\u00e4llning. H\u00e4r ska man se en tydlig koppling mot f\u00f6retagens resultat och organisatoriska m\u00e5l.<\/p>\n<p>Nu d\u00e5? N\u00e4r du \u00e4r klar klickar du p\u00e5 SKICKA knappen och du kan konvertera ditt arbete i PDF f\u00f6r att dela eller anv\u00e4nda i m\u00f6ten eller presentationer. Om du vill g\u00e5 tillbaka och \u00c4NDRA klickar du p\u00e5 den r\u00f6da knappen l\u00e4ngst upp f\u00f6r att g\u00f6ra \u00e4ndringar. Klicka sedan p\u00e5 SKICKA igen. Spara en PDF till din dator.<\/p>\n<\/div><\/section><\/p><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-538'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_full-9d24124a545ef7691702bdbb54c0e581\">\n.flex_column.av-av_one_full-9d24124a545ef7691702bdbb54c0e581{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_full-9d24124a545ef7691702bdbb54c0e581 av_one_full  avia-builder-el-38  el_after_av_section  avia-builder-el-no-sibling  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_textblock-e8931f3a3cb0ffe4e01460315f0ed18b\">\n#top .av_textblock_section.av-av_textblock-e8931f3a3cb0ffe4e01460315f0ed18b .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-av_textblock-e8931f3a3cb0ffe4e01460315f0ed18b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><a class=\"framework-button\" href=\"https:\/\/amec.blazedev.co.uk\/amecframework\/sv\/framework\/interactive-framework\/\" target=\"_blank\" rel=\"noopener noreferrer\">KLICKA H\u00c4R F\u00d6R ATT KOMMA TILL DET INTERAKTIVA VERKTYGET<\/a><\/p>\n<\/div><\/section><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"class_list":["post-538","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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