{"id":444,"date":"2016-08-22T17:05:12","date_gmt":"2016-08-22T16:05:12","guid":{"rendered":"http:\/\/amecorg.com\/amecframework\/sl\/?page_id=444"},"modified":"2016-08-23T09:21:44","modified_gmt":"2016-08-23T08:21:44","slug":"resources","status":"publish","type":"page","link":"https:\/\/amec.blazedev.co.uk\/amecframework\/sl\/home\/podpora-material\/resources\/","title":{"rendered":"Viri"},"content":{"rendered":"<div class='clear'><\/div><div id='sub_menu1'  class='av-submenu-container av-av_submenu-17dd3491bfd896bb8ec94a709d963a28 main_color  avia-builder-el-0  el_before_av_section  avia-builder-el-first  side-menu av-sticky-submenu container_wrap fullsize' style='z-index:301' ><div class='container av-menu-mobile-disabled av-submenu-pos-center'><ul id='av-custom-submenu-1' class='av-subnav-menu' role='menu'>\n<li class='menu-item av-av_submenu_item-166fe5611d066463e926926a201d4086 menu-item-top-level menu-item-top-level-1' role='menuitem'><a href='#terminology'  ><span class='avia-bullet'><\/span><span class='avia-menu-text'>TERMINOLOGY &amp; DICTIONARY OF PR MEASUREMENT &amp; RESEARCH<\/span><\/a><\/li>\n<li class='menu-item av-av_submenu_item-4ce35614fcbdb1dbd6ca8f31fe122973 menu-item-top-level menu-item-top-level-2' role='menuitem'><a href='#guidelines'  ><span class='avia-bullet'><\/span><span class='avia-menu-text'>GUIDELINES FOR SETTING MEASURABLE PR OBJECTIVES<\/span><\/a><\/li>\n<li class='menu-item av-av_submenu_item-b125d7a135e333e41781a1052a02e1bc menu-item-top-level menu-item-top-level-3' role='menuitem'><a href='#resource-table'  ><span class='avia-bullet'><\/span><span class='avia-menu-text'>USEFUL RESOURCES FOR USING THE INTEGRATED FRAMEWORK<\/span><\/a><\/li>\n<li class='menu-item av-av_submenu_item-cd60ae892082b6507de6183a704636d2 menu-item-top-level menu-item-top-level-4' role='menuitem'><a href='#case-studies'  ><span class='avia-bullet'><\/span><span class='avia-menu-text'>CASE STUDIES<\/span><\/a><\/li>\n<li class='menu-item av-av_submenu_item-945bbd6e01dadfb2c7016cbf5f4dd6ac menu-item-top-level menu-item-top-level-5' role='menuitem'><a href='#further-reading'  ><span class='avia-bullet'><\/span><span class='avia-menu-text'>FURTHER READING \/ BIBLIOGRAPHY<\/span><\/a><\/li>\n<\/ul><\/div><\/div><div class='sticky_placeholder'><\/div>\n<div id='terminology'  class='avia-section av-av_section-36e01d3b1f843703d41c0aa16b591021 main_color avia-section-default avia-no-shadow  avia-builder-el-1  el_after_av_submenu  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-444'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c av_one_third  avia-builder-el-2  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_two_third-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_two_third-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_two_third-0aa7055fe62c3622faec82866afbaeb2 av_two_third  avia-builder-el-3  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>IZRAZOSLOVJE &amp; SLOVAR PR BESED &amp; RAZISKAVE<\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe\">\n#top .hr.av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe .hr-inner{\nwidth:300px;\nborder-color:#ff5800;\n}\n<\/style>\n<div  class='hr av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe hr-custom  avia-builder-el-5  el_after_av_textblock  el_before_av_textblock  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Dandanes sta analitika in vpogled vro\u010da tema v poslu. Kljub temu, da imam 20 let delovnih izku\u0161enj na podro\u010dju merjenja komunikacij se ne spomnim, da bi bilo kdaj toliko zanimanja za ti temi. Povpra\u0161evanje je ustvarilo naval ponudbe razli\u010dnih orodij, re\u0161itev ter storitev za spremljanje in vrednotenje komunikacij, s strani starih in novih ponudnikov. Sode\u010d po podatkih Kena Burbaryja iz Wikipedije obstaja ve\u010d kot 220 podjetij, ki ponujajo tovrstne storitve in ta \u0161tevilka dnevno raste.<\/p>\n<p>Veliko \u0161tevilo potencialnih ponudnikov z razli\u010dnimi stopnjami izku\u0161enj lahko povzro\u010di te\u017eave. Ena od njih je pomanjkanje doslednosti pri rezultatih, ko dva razli\u010dna ponudnika opravljata meritve iste kampanje. Eden klju\u010dnih problemov je, da ponudniki uporabljajo izraze in razlage, ki so pogosto napa\u010dne. \u00bbOTS (opportunities to see)\u00ab, \u00bbcirkulacija\u00ab in \u00bbdoseg publike\u00ab imajo npr. razli\u010den pomen, vendar jih v nekaterih primerih razli\u010dni dobavitelji uporabljajo za enako stvar. Obstaja veliko drugih primerov tovrstnih te\u017eav \u2013 npr. \u00bb\u0161tevilo zadetkov\u00ab in \u00bb\u0161tevilo ogledov strani\u00ab.<\/p>\n<p>To, da povemo kar mislimo in mislimo kar povemo je klju\u010dnega pomena, \u010de \u017eelimo to te\u017eavo re\u0161iti kot gospodarska dejavnost.<\/p>\n<p>\u010ce \u017eelimo kot gospodarska dejavnost postaviti standarde ter prikazati dosleden in verodostojen pristop k merjenju, moramo najprej uskladiti dosledno in pravilno izrazoslovje.<\/p>\n<p>Na\u0161i prijatelji iz IPR (Institue for Public Relations) so pripravili odli\u010den vir, ki bo pomagal na\u0161i dejavnosti narediti to\u010dno to. \u00bbDictionary of Public Relations Measurement &amp;Research\u00ab opredeli vsak izraz v splo\u0161ni rabi in hkrati ponudi jasno razlago. Tukaj je na voljo za prenos, urejen s strani Dona Stacka in Shannona Bowena.<\/p>\n<\/div><\/section><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='guidelines'  class='avia-section av-av_section-ba19096eaab5f32fc91e2f27be4c9573 main_color avia-section-default avia-no-shadow  avia-builder-el-7  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-444'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c av_one_third  avia-builder-el-8  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_two_third-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_two_third-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_two_third-0aa7055fe62c3622faec82866afbaeb2 av_two_third  avia-builder-el-9  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Smernice za dolo\u010danje merljivih PR ciljev<\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe\">\n#top .hr.av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe .hr-inner{\nwidth:300px;\nborder-color:#ff5800;\n}\n<\/style>\n<div  class='hr av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe hr-custom  avia-builder-el-11  el_after_av_textblock  el_before_av_textblock  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Ameri\u0161ki Institute for Public Relations (IPR) je posodobil njihovo odli\u010dno publikacijo \u00bbGuidelines for Setting Measurable Public Relations Objectives\u00ab.<\/p>\n<p>Dolo\u010danje merljivih ciljev na za\u010detku vsake PR dejavnosti je bistvenega pomena. Cilji komunikacij morajo podpirati cilje organizacije. Ti bi morali biti SMART (specifi\u010dni, merljivi, dosegljivi, ustrezni in \u010dasovno omejeni). Dolo\u010deni morajo biti pred kakr\u0161nim koli delom, hkrati pa mora biti indikativno, kaj naj bi pomenilo uspe\u0161no zaklju\u010deno delo. Cilji komunikacij morajo preiti iz \u0161tetja rezultatov na spajanje komunikacijskih dejavnosti, nato na spreminjanje stali\u0161\u010d in vedenja ter na koncu na organizacijski vpliv.<\/p>\n<p>O tej odlo\u010dilno pomembni temi publikacija ameri\u0161kega IPR ponuja \u0161e veliko ve\u010d informacij. Napisala jo je Komisija za meritve, s prispevki Forresta W. Andersona, svetovalca za na\u010drtovanje\/vrednotenje, Linde Hadley, vi\u0161je podpredsednice, Davida Rocklanda, solastnika in direktorja, KETCHUM Global Research and Analytics in Marka Weinerja, direktorja PRIME Research Americas.<\/p>\n<p>Publikacijo \u00bbNavodila za postavitev merljivih ciljev odnosov z javnostjo\u00ab lahko prenesete tukaj.<\/p>\n<\/div><\/section><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='resource-table'  class='avia-section av-av_section-ba66889ab988304653c937f50f5c39de main_color avia-section-default avia-no-shadow  avia-builder-el-13  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-444'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c av_one_third  avia-builder-el-14  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_two_third-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_two_third-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_two_third-0aa7055fe62c3622faec82866afbaeb2 av_two_third  avia-builder-el-15  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Uporabni pripomo\u010dki za uporabo integriranega ogrodja<\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe\">\n#top .hr.av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe .hr-inner{\nwidth:300px;\nborder-color:#ff5800;\n}\n<\/style>\n<div  class='hr av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe hr-custom  avia-builder-el-17  el_after_av_textblock  el_before_av_table  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div class='avia-data-table-wrap av-av_table-24f8615f79b661df6a729b42e276bf3d avia_responsive_table avia-table-1'><table  class='avia-table avia-data-table avia_pricing_default  avia-builder-el-18  el_after_av_hr  avia-builder-el-last  resources-table'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Table\" ><tbody><tr class='avia-heading-row'><th class='avia-highlight-col'>Kategorija<\/th><th class=''>Organizacija<\/th><th class=''>Vrsta podatkov<\/th><th class=''>Povezava<\/th><\/tr><tr class=''><td class='avia-highlight-col'><b>Tradicionalni mediji<\/b><\/td><td class=''>BARB &#8211; Broadcast Audience Research Boar<\/td><td class=''>Omogo\u010da pregledovanje podatkov na tedenski, mese\u010dni in \u010detrtletni osnovi. Vsebuje podatke o kanalih, programih in gledanju.<\/td><td class=''><a href=\"http:\/\/www.barb.co.uk\/\">barb.co.uk<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>JICREG &#8211; Joint Industry Committee for Regional Media Research<\/td><td class=''>Ponuja \u010dasopisna in spletna poro\u010dila za regionalni tisk po regijah. Poro\u010dila zajemajo povpre\u010dne bralce in demografijo vklju\u010dno z starostjo, spolom in dru\u017ebeno-ekonomskim statusom.<\/td><td class=''><a href=\"http:\/\/jiab.jicreg.co.uk\/\">jiab.jicreg.co.uk<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Mediatel<\/td><td class=''>Mediatel je destinacija za podatke o medijih, orodja za na\u010drtovanje, tr\u017ene vpoglede, novice in konference.<\/td><td class=''><a href=\"http:\/\/mediatel.co.uk\/\">mediatel.co.uk\/<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Newspaper Society<\/td><td class=''>Ima omejene informacije o bralcih in pokritosti.<\/td><td class=''><a href=\"http:\/\/www.newsmediauk.org\/\">newsmediauk.org<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>NRS &#8211; National Readership Survey<\/td><td class=''>Ponuja napovedi o najbolj branih medijih za dr\u017eavne in regionalne \u010dasopise, splo\u0161ne revije in \u017eenske revije, ter za trende in promet med bralstvom.<\/td><td class=''><a href=\"http:\/\/www.nrs.co.uk\/\">nrs.co.uk<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>RAJAR &#8211; Radio Joint Audience Research<\/td><td class=''>Ponuja \u010detrtletne podatke o poslu\u0161anju dr\u017eavnih in lokalnih radijskih postaj, vklju\u010dno z dosegom in urami poslu\u0161anja povpre\u010dnega poslu\u0161alca. Vklju\u010duje infografike glede poslu\u0161anja radia in digitalnih platform. <\/td><td class=''><a href=\"http:\/\/www.rajar.co.uk\/\">rajar.co.uk<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Alexa<\/td><td class=''>Vir za podatke o prometu spletne strani.<\/td><td class=''><a href=\"http:\/\/www.alexa.com\/\">alexa.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><b>Dru\u017ebeni\/digitalni<br \/>\nmediji<b><br \/>\n<\/td><td class=''>Backtweets<\/td><td class=''>Iskanje povezav na Twitterju.<\/td><td class=''><a href=\"http:\/\/backtweets.com\/\">backtweets.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Bitly<\/td><td class=''>To je orodje, ki omogo\u010da skraj\u0161ano URL in lahko prika\u017ee s tem povezano analitiko kot npr. zgodovino klikov in deljenj prek Facebooka in Twitterja.<\/td><td class=''><a href=\"https:\/\/bitly.com\/\">bitly.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Buffer<\/td><td class=''>Omogo\u010da vam, da pritegnete promet, pove\u010date sodelovanje in prihranite \u010das na dru\u017ebenih medijih.<\/td><td class=''><a href=\"https:\/\/buffer.com\/\">buffer.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Facebook Insights<\/td><td class=''>Analitika v povezavi z va\u0161im ra\u010dunom.<\/td><td class=''><a href=\"https:\/\/www.facebook.com\/help\/search\/?q=insights\">facebook.com\/help\/search\/?q=insights<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Google Alerts<\/td><td class=''>Zagotavlja redna opozorila o novih spletih, blog novicah in raziskovalnih vsebinah, ki temeljijo na iskanih kriterijih.<\/td><td class=''><a href=\"https:\/\/www.google.co.uk\/alerts\">google.co.uk\/alerts<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Google Analytics<\/td><td class=''>Analitika spletne strani.<\/td><td class=''><a href=\"https:\/\/www.google.co.uk\/analytics\/\">google.co.uk\/analytics<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Google News Search<\/td><td class=''>Zdru\u017eene novice in iskalnik za \u0161tevilne informativne storitve.<\/td><td class=''><a href=\"https:\/\/news.google.co.uk\/\">news.google.co.uk<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Google Trends<\/td><td class=''>Razi\u0161\u010dite trende, ki jih ljudje i\u0161\u010dejo na Googlu.<\/td><td class=''><a href=\"https:\/\/www.google.co.uk\/trends\/\">google.co.uk\/trends<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Hootsuite<\/td><td class=''>Orodje za na\u010drtovanje in upravljanje dru\u017eabnih medijev.<\/td><td class=''><a href=\"http:\/\/www.hootsuite.com\">hootsuite.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Kred<\/td><td class=''>Rezultat vplivov in platforma.<\/td><td class=''><a href=\"http:\/\/www.home.kred \">home.kred<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>LinkedIn Analytics<\/td><td class=''>Analitika v povezavi s posameznimi ra\u010duni.<\/td><td class=''><a href=\"http:\/\/www.linkedin.com\/help\">linkedin.com\/help<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Social Bakers<\/td><td class=''>Vpogledi v dru\u017ebene medije na podlagi podatkov.<\/td><td class=''><a href=\"http:\/\/www.socialbakers.com\">socialbakers.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Socialmention<\/td><td class=''>Iskanje in analiza medijev v realnem \u010dasu.<\/td><td class=''><a href=\"http:\/\/www.socialmention.com\">socialmention.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Thunderclap<\/td><td class=''>Thunderclap je platforma, ki \u00bbgovori mno\u017eicam\u00ab, saj omogo\u010da posameznikom in podjetjem zbrati ljudi, da skupaj \u0161irijo sporo\u010dilo.<\/td><td class=''><a href=\"http:\/\/www.thunderclap.it\">thunderclap.it<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Traackr<\/td><td class=''>Prepoznavanje vplivov in upravljalna platforma.<\/td><td class=''><a href=\"http:\/\/www.traackr.com\">traackr.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Tweetdeck<\/td><td class=''>Tweeter orodje za poslu\u0161anje in vklju\u010devanje.<\/td><td class=''><a href=\"http:\/\/tweetdeck.twitter.com\">tweetdeck.twitter.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Tweriod<\/td><td class=''>Tweriod poda najbolj\u0161i \u010das za tvitanje.<\/td><td class=''><a href=\"http:\/\/www.tweriod.com\">tweriod.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Twitter Analytics<\/td><td class=''>Analitika v interakciji z va\u0161im ra\u010dunom.<\/td><td class=''><a href=\"http:\/\/www.analytics.twitter.com\">analytics.twitter.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><b>Pla\u010dljivi mediji<\/b><br \/>\n<\/td><td class=''>IAB &#8211; Internet Advertising Bureau<\/td><td class=''>Spletna stran IPA vsebuje slovar \u017eargona v razdelku virov ter ima podatke in infografike na nekatere sektorje.<\/td><td class=''><a href=\"http:\/\/www.iabuk.net\">iabuk.net<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>IPA &#8211; Institute of Practitioners in Advertising<\/td><td class=''>Spletna stran IPA vklju\u010duje Vodnik po najbolj\u0161ih metodah za vrednotenje ogla\u0161evalskih akcij.<\/td><td class=''><a href=\"http:\/\/www.ipa.co.uk\">ipa.co.uk<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Netvibes<\/td><td class=''>Re\u0161itev v obliki nadzorne plo\u0161\u010de, namenjene za ogla\u0161evalskim, dru\u017ebenim, medijskih in PR agencijam<\/td><td class=''><a href=\"http:\/\/www.netvibes.com\">netvibes.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><b>Raziskava trga<\/b><\/td><td class=''>Eventbrite<\/td><td class=''>Orodje, ki omogo\u010da napredovanje, urejanje vabil in prijav za dogodke z mo\u017enostjo dnevnega spremljanja odzivov in vnosov.<\/td><td class=''><a href=\"http:\/\/www.eventbrite.co.uk\">eventbrite.co.uk<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Mail Chimp<br \/>\n<\/td><td class=''>Orodje za ustvarjanje, po\u0161iljanje in sledenje e-po\u0161tnemu prometu.<\/td><td class=''><a href=\"http:\/\/www.mailchimp.com\">mailchimp.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Market Research Society<br \/>\n<\/td><td class=''>Dru\u017eba za raziskave trga (MRS) je vodilno svetovno raziskovalno zdru\u017eenje. Za vse tiste, ki potrebujejo, uporabljajo, ustvarjajo ali opredeljujejo podatke, ki so bistveni za sprejemanje dobrih odlo\u010ditev pri izdelavo dobrih odlo\u010ditev za komercialno in javno politiko.<\/td><td class=''><a href=\"http:\/\/www.mrs.org.uk\">mrs.org.uk<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Polldaddy<\/td><td class=''>Spletno orodje za raziskave<\/td><td class=''><a href=\"http:\/\/www.polldaddy.com\">polldaddy.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Smart Survey<\/td><td class=''>Spletno orodje za raziskave<\/td><td class=''><a href=\"http:\/\/www.smartsurvey.co.uk\">smartsurvey.co.uk<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Survey Monkey<\/td><td class=''>Spletno orodje za raziskave<\/td><td class=''><a href=\"http:\/\/www.surveymonkey.co.uk\">surveymonkey.co.uk<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><b>Vpogled v posel in vizualizacija podatkov<\/b><\/td><td class=''>Microsoft BI<\/td><td class=''>Microsoft BI pretvori podatke v bogate vizualne podobe<\/td><td class=''><a href=\"http:\/\/powerbi.microsoft.com\">powerbi.microsoft.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Tableau<\/td><td class=''>Vizualizacijsko orodje za podatke iz razli\u010dnih virov<\/td><td class=''><a href=\"http:\/\/www.tableau.com\">tableau.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Piktochart<\/td><td class=''>Izdelava infografik<\/td><td class=''><a href=\"http:\/\/piktochart.com\">piktochart.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Prezi<\/td><td class=''>Orodje za predstavitve<\/td><td class=''><a href=\"http:\/\/prezi.com\">prezi.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><b>Miscellaneous<\/b><\/td><td class=''>AMEC<\/td><td class=''>Spletna stran s pripomo\u010dki za merjenje in analizo, ki vklju\u010dje seznam izvajalcev meritev, najbolj\u0161ih praks in \u0161tudij primerov.<\/td><td class=''><a href=\"http:\/\/www.amecorg.com\/resource-centre\">amecorg.com\/resource-centre<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>CIPR<\/td><td class=''>CIPR nudi \u0161tevilne vire, vklju\u010dno z Vodnikom za merjenje dru\u017ebenih medijev in Vodnikom po spremljanju dru\u017ebenih medijev.<\/td><td class=''><a href=\"http:\/\/www.cipr.co.uk\">cipr.co.uk<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>data.gov.uk<\/td><td class=''>Zdru\u017euje podatke iz centralnih dr\u017eavnih slu\u017eb in \u0161tevilnih organov javnega sektorja in lokalnih oblasti v enem spletnem brskalniku.<\/td><td class=''><a href=\"http:\/\/data.gov.uk\">data.gov.uk<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>ICCO<\/td><td class=''>Mednarodna organizacija za svetovanje pri odnosih z javnostmi je glas svetovanja pri javnih odnosih po vsem svetu.<\/td><td class=''><a href=\"http:\/\/www.iccopr.com\">iccopr.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>IPR<\/td><td class=''>In\u0161titut za odnose z javnostmi je neprofitna ustanova, ki se v celoti posve\u010da odnosom z javnostmi.<\/td><td class=''><a href=\"http:\/\/www.instituteforpr.org\">instituteforpr.org<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Neighbourhood Statistics<\/td><td class=''>Spletna stran, ki ponuja veliko informacij, \u010de delate na lokalnem ali regionalnem projektu.<\/td><td class=''><a href=\"http:\/\/www.neighbourhood.statistics.gov.uk\">neighbourhood.statistics.gov.uk<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>OFCOM &#8211; the communications regulator<\/td><td class=''>Spletna stran OFCOM vsebuje podatke o lastni\u0161tvu in uporabi televizije, digitalnega radia in stacionarnih\/mobilnih telefonov.<\/td><td class=''><a href=\"http:\/\/www.ofcom.org\">ofcom.org<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>ONS &#8211; Office for National Statistics<\/td><td class=''>Ogromno podatkov (vklju\u010dno z podakti od popisa prebivalstva v Veliki Britaniji leta 2011), ki se lahko preverjajo po abecedi ali temah.<\/td><td class=''><a href=\"http:\/\/www.ons.gov.uk\/ons\">ons.gov.uk\/ons<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>PRCA<\/td><td class=''>PRCA promovira vse vidike odnosov z javnostmi in internega komunikacijskega dela s \u010dimer pomaga skupinam in posameznikom maksimizirati vrednost opravljenega dela za stranke in organizacije<\/td><td class=''><a href=\"http:\/\/www.prca.org.uk\">prca.org.uk<\/a><\/td><\/tr><\/tbody><\/table><\/div><style type='text\/css'>.avia-table-1 td:nth-of-type(1):before { content: 'Kategorija'; } .avia-table-1 td:nth-of-type(2):before { content: 'Organizacija'; } .avia-table-1 td:nth-of-type(3):before { content: 'Vrsta podatkov'; } .avia-table-1 td:nth-of-type(4):before { content: 'Povezava'; } <\/style><\/b><\/b><\/p><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='case-studies'  class='avia-section av-av_section-837ca91b05f1a99661c985bed67ffaa6 main_color avia-section-default avia-no-shadow  avia-builder-el-19  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-444'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c av_one_third  avia-builder-el-20  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_two_third-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_two_third-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_two_third-0aa7055fe62c3622faec82866afbaeb2 av_two_third  avia-builder-el-21  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>\u0160TUDIJE PRIMEROV<\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe\">\n#top .hr.av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe .hr-inner{\nwidth:300px;\nborder-color:#ff5800;\n}\n<\/style>\n<div  class='hr av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe hr-custom  avia-builder-el-23  el_after_av_textblock  el_before_av_textblock  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p id=\"u22363-2\"><strong>FRAMEWORK CASE STUDIES:<\/strong><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-e64079afa21cff8c08ebaa3ccb280054 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock framework-case-studies'  itemprop=\"text\" ><p>THE STROKE ASSOCIATION<a class=\"framework-button\" href=\"https:\/\/amec.blazedev.co.uk\/amecframework\/assets\/ph-framework-case-study-stroke-association.pdf\" target=\"_blank\">DOWNLOAD<\/a><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-e64079afa21cff8c08ebaa3ccb280054 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock framework-case-studies'  itemprop=\"text\" ><p>NHS BLOOD &amp; TRANSPLANT<a class=\"framework-button\" href=\"https:\/\/amec.blazedev.co.uk\/amecframework\/assets\/ph-framework-casestudy-nhs-blood-and-transplant.pdf\" target=\"_blank\">DOWNLOAD<\/a><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-e64079afa21cff8c08ebaa3ccb280054 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock framework-case-studies'  itemprop=\"text\" ><p id=\"u10289-2\">STONER SLOTH<a class=\"framework-button\" href=\"https:\/\/amec.blazedev.co.uk\/amecframework\/assets\/jm-stoner-sloth-case-study.pdf\" target=\"_blank\">DOWNLOAD<\/a><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div id=\"u22363-4\" class=\"ts-Default-Link-Style--copy clearfix colelem shared_content\" data-content-guid=\"u22363-4_content\">\n<div id=\"u22372-4\" class=\"ts-Default-Link-Style--copy clearfix colelem shared_content\" data-content-guid=\"u22372-4_content\">\n<p id=\"u22372-2\"><strong>\u0160TUDIJE PRIMEROV INTEGRIRANIH KOMUNIKACIJ:<\/strong><\/p>\n<\/div>\n<div id=\"pu10240-4\" class=\"clearfix colelem shared_content\" data-content-guid=\"pu10240-4_content\"><\/div>\n<\/div>\n<div id=\"pu10283-4\" class=\"clearfix colelem shared_content\" data-content-guid=\"pu10283-4_content\"><\/div>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-e64079afa21cff8c08ebaa3ccb280054 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock framework-case-studies'  itemprop=\"text\" ><p id=\"u10289-2\">WHO REALLY WON CHRISTMAS?<a class=\"framework-button\" href=\"https:\/\/amec.blazedev.co.uk\/amecframework\/assets\/who-really-won-christmas.pdf\" target=\"_blank\">DOWNLOAD<\/a><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-e64079afa21cff8c08ebaa3ccb280054 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock framework-case-studies'  itemprop=\"text\" ><p id=\"u10289-2\">THE SOCIAL PR VIRTUOSO<a class=\"framework-button\" href=\"https:\/\/amec.blazedev.co.uk\/amecframework\/assets\/sb-case-study-social-pr-virtuoso.pdf\" target=\"_blank\">DOWNLOAD<\/a><\/p>\n<\/div><\/section><\/p><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='further-reading'  class='avia-section av-av_section-e72acb0dbc10c4b9e7cd9ff34967d362 main_color avia-section-default avia-no-shadow  avia-builder-el-31  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-444'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c av_one_third  avia-builder-el-32  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_two_third-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_two_third-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_two_third-0aa7055fe62c3622faec82866afbaeb2 av_two_third  avia-builder-el-33  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div id=\"u2082-4\" class=\"clearfix colelem shared_content\" data-content-guid=\"u2082-4_content\">\n<h2 id=\"u2082-2\">NADALNJE BRANJE &amp; BIBLIOGRAFIJA<\/h2>\n<\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe\">\n#top .hr.av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe .hr-inner{\nwidth:300px;\nborder-color:#ff5800;\n}\n<\/style>\n<div  class='hr av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe hr-custom  avia-builder-el-35  el_after_av_textblock  el_before_av_textblock  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div id=\"u22363-4\" class=\"ts-Default-Link-Style--copy clearfix colelem shared_content\" data-content-guid=\"u22363-4_content\">\n<h3 id=\"u22363-2\">EVALUATION OF COMMUNICATIONS AND PUBLIC RELATIONS<\/h3>\n<h4>ACADEMIC BOOKS &amp; CHAPTERS<\/h4>\n<p id=\"u2076-6\">\n<\/div>\n<div id=\"pu10283-4\" class=\"clearfix colelem shared_content\" data-content-guid=\"pu10283-4_content\"><\/div>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-f49a2cdabdda14cee26eae80f9e39463 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock academic-books'  itemprop=\"text\" ><p>Daymon, C., &amp; Holloway, I. (2011). Qualitative research methods in public relations and marketing communications (2nd ed.). Abingdon, UK: Routledge.<\/p>\n<p>Blanchard, O. (2011). Social media ROI: Managing and measuring social media efforts in your organization. Indianapolis, IN: Que; Boston, MA: Pearson.<\/p>\n<p>Brody, E., &amp; Stone, G. (1989). Public relations research. New York, NY: Praeger.<\/p>\n<p>Broom, G., &amp; Dozier, D. (1990). Using research in public relations: Applications to program management. Englewood Cliffs, NJ: Prentice-Hall.<\/p>\n<p>Broom, G., &amp; Macnamara, J. (2009). Evaluating the program. In G. Broom, Cutlip &amp; Center\u2019s effective public relations (10th ed., pp. 349\u2013376). Upper Saddle River, NJ: Prentice Hall.<\/p>\n<p>Devereaux Ferguson, S. (1999). Constructing a theoretical framework for evaluating public relations programs and activities. In M. Roloff (Ed.). Communication yearbook 21 (pp. 191\u2013229). Thousand Oaks, CA: Sage.<\/p>\n<p>Ehling, W. (1992). Estimating the value of public relations and communication to an organization. In J. Grunig (Ed.), Excellence in public relations and communication management (pp. 617\u2013638). Hillsdale, NJ: Lawrence Erlbaum.<\/p>\n<p>Gregory A., &amp; White, J. (2008). Introducing the Chartered Institute of Public Relations initiative: Moving on from talking about evaluation to incorporating it into better management of the practice. In B. van Ruler, A. Ver\u010di\u010d, &amp; D. Ver\u010di\u010d (Eds.), Public relations metrics, research and evaluation (pp. 307\u2013317). New York, NY: Routledge.<\/p>\n<p>Grunig, J. (2008). Conceptualizing quantitative research in public relations. In B. van Ruler, A. Ver\u010di\u010d, &amp; D. Ver\u010di\u010d (Eds.), Public relations metrics, research and evaluation (pp. 88\u2013119). New York, NY: Routledge.<\/p>\n<p>Grunig, L., Grunig, J., &amp; Dozier, D. (2002). Excellent organizations and effective organizations: A study of communication management in three countries. Mahwah, NJ: Lawrence Erlbaum.<\/p>\n<p>Li, C., &amp; Stacks, D. (2015). Measuring the impact of social media on business profit and success. New York, NY: Peter Lang.<\/p>\n<p>Likely, F., &amp; Watson, T. (2013). Measuring the edifice: Public relations measurement and evaluation practice over the course of 40 years. In K. Sriramesh, A. Zerfass, &amp; J. Kim, (Eds.), Public relations and communication management: Current trends and emerging topics (pp. 143\u2013162). New York, NY: Routledge. Available at http:\/\/eprints.bournemouth.ac.uk\/20494\/<\/p>\n<p>Macnamara, J. (2002). Research and evaluation. In C. Tymson &amp; P. Lazar, The new Australian and New Zealand public relations manual (21st Century ed., pp. 100\u2013134). Sydney, NSW: Tymson Communications.<\/p>\n<p>Macnamara, J. (2012). Public Relations Theory, Practice, Critiques. Sydney, NSW: Pearson.<\/p>\n<p>Paine, KD (2011) Measure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships.\u00a0 Wiley<\/p>\n<p>Pavlik, J. (1987). Public relations: What research tells us. Newbury Park, CA: Sage.<\/p>\n<p>Shelddrake, P (2011) The Business of Influence: Reframing marketing and PR for the digital age Wiley.<\/p>\n<p>Stacks, D. (2011). Primer of public relations research (2nd ed.). New York, NY: Guildford Press.<\/p>\n<p>Stacks, D., &amp; Michaelson, D. (2010). A practitioner\u2019s guide to public relations research, measurement, and evaluation. New York, NY: Business Experts Press.<\/p>\n<p>Stacks, D., &amp; Watson, M. (2007). Two-way communication based on quantitative research and measurement. In E. Toth (Ed.), The future of excellence in public relations and communication management: Challenges for the next generation (pp. 67\u201384). Mahwah, NJ; Lawrence Erlbaum.<\/p>\n<p>Theaker, A. (2012). The public relations handbook (4th ed.). Abingdon, UK: Routledge.\u00a0 van Ruler, B., Ver\u010di\u010d, A., &amp; Ver\u010di\u010d, D. (Eds.). (2008). Public relations metrics: Research and evaluation. New York, NY: Routledge.<\/p>\n<p>Watson, T. (1996). New models for evaluating public relations practice. In B. Baerns &amp; J. Klewes (Eds.), Jahrbuch public relations (pp. 50\u201362). Dusseldorf: Econ Verlag.<\/p>\n<p>Watson, T., &amp; Noble, P. (2005). Evaluating public relations: A best practice guide to public relations planning, research and evaluation. London, UK: Kogan Page.<\/p>\n<p>Watson, T., &amp; Noble, P. (2007). Evaluating public relations: A best practice guide to public relations planning, research and evaluation (2nd ed.). London, UK: Kogan Page.<\/p>\n<p>Watson, T., &amp; Noble, P. (2014). Evaluating Public Relations: A best practice guide to public relations planning, research and evaluation (3rd ed.). London, UK: Kogan Page.<\/p>\n<p>Weiner, Mark (2006) Unleashing the Power of PR: A contrarian\u2019s guide to Marketing and communications US: Wiley<\/p>\n<p>Zerfass, A. (2008). Corporate communication revisited: Integrating business strategy and strategic communication. In A. Zerfass, B. Van Ruler, &amp; K. Sriramesh (Eds.), Public relations research: European and international perspectives and innovations (pp. 65-96). Wiesbaden: VS Verlag f\u00fcr Sozialwissenschaften.<\/p>\n<p>Zerfass, A., van Ruler, B., &amp; Sriramesh, K. (Eds.). (2008). Public Relations Research: European and International Perspectives and Innovations. Wiesbaden, Germany: VS Verlag fur Sozialwissenschaften (Springer Science + Business Media).<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4><span style=\"line-height: 1.5;\">ZNANSTVENI \u010cLANKI IN CITIRANO GRADIVO IZ KONFERENC<br \/>\n<\/span><\/h4>\n<p>Baskin, O., Hahn, J., Seaman, S., &amp; Reines, D. (2010). Perceived effectiveness and implementation of public relations measurement and evaluation tools among European providers and consumers of PR services. Public Relations Review, 36, 105\u2013111.<\/p>\n<p>Distaso, M., McCorkindale, T., &amp; Wright, D. (2011). How public relations executives perceive and measure the impact of social media in their organizations. Public Relations Review, 37(3), 325\u2013328. Dostopno na: <a href=\"https:\/\/www.researchgate.net\/publication\/251582796_How_public_relations_executives_perceive_and_measure_the_impact_of_social_media_in_their_organizations\"><strong>https:\/\/www.researchgate.net\/publication\/251582796_How_public_relations_executives_perceive_and_measure_the_impact_of_social_media_in_their_organizations<\/strong><\/a><\/p>\n<p>Donsbach, W., &amp; Brade, A. (2011). Nothing is as practical as a good theory: What communication research can offer to the practice of political communication. The International Journal of Press\/Politics, 16(4), 508\u2013522,<\/p>\n<p>Fairchild, M. (2006). Evaluating public relations: a best practice guide to public relations planning, research and evaluation. Journal of Communication Management, 10(1), 113\u2013115. <a href=\"http:\/\/www.emeraldinsight.com\/doi\/abs\/10.1108\/13632540210807125\"><strong>http:\/\/www.emeraldinsight.com\/doi\/abs\/10.1108\/13632540210807125<\/strong><\/a><\/p>\n<p>Fleisher, C., &amp; Mahaffy, D. (1997). A balanced scorecard approach to public relations management assessment. Public Relations Review, 23(2), 117\u2013123.<\/p>\n<p>Gregory, A. (2001). Public relations and evaluation: Does the reality match the rhetoric. Journal of Marketing Communications, 7, 171\u2013189.<\/p>\n<p>Gregory, A., &amp; Watson, T. (2008). Defining the gap between research and practice in public relations programme evaluation: Towards a new research agenda. Journal of Marketing Communications, 24(5), 337\u2013350.<\/p>\n<p>Lee, L., &amp; Yoon, Y. (2010). Return on investment (ROI) of international public relations: A country-level analysis. Public Relations Review, 36(1), 15\u201320.<\/p>\n<p>Lindenmann, W. (1990). Research, evaluation and measurement: A national perspective. Public Relations Review, 16(2), 3\u201316.<\/p>\n<p>Lindenman, W. (1993). An \u2018effectiveness yardstick\u2019 to measure public relations success. Public Relations Quarterly, 38(1), 7\u20139.<\/p>\n<p>Lindenmann, W. (1998). Only PR outcomes count: That is the real bottom line. Journal of Communication Management, 3(1), 66\u201373.<\/p>\n<p>Macnamara, J. (1992). Evaluation of public relations: The Achilles Heel of the public relations profession. International Public Relations Review, 15(2), 19\u201325.<\/p>\n<p>Macnamara, J. (2005). Media content analysis: Its uses, benefits and best practice methodology. Asia Pacific Public Relations Review, 6(1), 1\u201334. Dostopno na:\u00a0<a href=\"http:\/\/amecorg.com\/wp-content\/uploads\/2011\/10\/Media-Content-Analysis-Paper.pdf\"><strong>http:\/\/amecorg.com\/wp-content\/uploads\/2011\/10\/Media-Content-Analysis-Paper.pdf<\/strong><\/a><\/p>\n<p>Macnamara, J. (2014). The \u2018toe bone to the head bone\u2019 logic model to connect PR and corporate communication to organization outcomes. PRism, 11(1), 1\u201315. Dostopno na:\u00a0<a href=\"http:\/\/www.prismjournal.org\/homepage.html\"><strong>http:\/\/www.prismjournal.org\/homepage.html<\/strong><\/a><\/p>\n<p>Macnamara J. (2014). Emerging international standards for measurement and evaluation of public relations: A critical analysis. Public Relations Inquiry, 3(1), 7\u201328.<\/p>\n<p>Macnamara, J. (2015). Breaking the measurement and evaluation deadlock: A new approach and model. Journal of Communication Management, 19(4), 1\u201318.<\/p>\n<p>Meng J., &amp; Berger, B. (2012). Measuring return on investment (ROI) organizations\u2019 internal communication effort. Journal of Communication Management, 16(4), 332\u201354.<\/p>\n<p>Michaelson, D., &amp; Stacks, D. (2011). Standardization in public relations measurement and evaluation. Public Relations Journal, 5(2), 1\u201322.<\/p>\n<p>Michaelson, D., Wright, D., &amp; Stacks, D. (2012). Evaluating efficacy in public relations\/corporate communication programming: Towards establishing standards of campaign performance. Public Relations Journal, 6(5), 1\u201324. Dostopno na: <a href=\"http:\/\/www.prsa.org\/Intelligence\/PRJournal\/Vol6\/No5\/\"><strong>http:\/\/www.prsa.org\/Intelligence\/PRJournal\/Vol6\/No5\/<\/strong><\/a><\/p>\n<p>Noble, P., &amp; Watson, T. (1999). Applying a unified public relations evaluation model in a European context. Paper presented to Transnational Communication in Europe: Practice and Research International Congress, Berlin.<\/p>\n<p>Stacks, D., &amp; Bowen, S. (2013). Toward the establishment of ethical standardization in public relations research, measurement and evaluation. Public Relations Journal, 7(3), 1\u201328. Dostopno na:\u00a0 <a href=\"http:\/\/www.prsa.org\/intelligence\/prjournal\/documents\/2013_stacksbowen.pdf\"><strong>http:\/\/www.prsa.org\/intelligence\/prjournal\/documents\/2013_stacksbowen.pdf<\/strong><\/a><\/p>\n<p>Watson, T. (2005). ROI or evidence-based PR: The language of public relations evaluation. Prism, 3(1). Dostopno na: <a href=\"http:\/\/www.prismjournal.org\/fileadmin\/Praxis\/Files\/Journal_Files\/Issue3\/Watson.pdf\"><strong>http:\/\/www.prismjournal.org\/fileadmin\/Praxis\/Files\/Journal_Files\/Issue3\/Watson.pdf<\/strong><\/a><\/p>\n<p>Watson, T. (2008). Public relations research priorities: A Delphi study. Journal of Communication Management, 12(2), 104\u2013123.<\/p>\n<p>Watson, T. (2012). The evolution of public relations measurement and evaluation. Public Relations Review, 38(3), 390\u2013398.<\/p>\n<p>Watson, T., &amp; Zerfass, A. (2011). Return on investment in public relations: A critique of concepts used by practitioners from communication and management sciences perspectives. PRism, 8(1), 1\u201314. Dostopno na: <a href=\"http:\/\/www.prismjournal.org\/vol8_1.html\"><strong>http:\/\/www.prismjournal.org\/vol8_1.html<\/strong><\/a><\/p>\n<p>Xavier, R., Patel, A., Johnston, K., Watson, T., &amp; Simmons, P. (2005). Using evaluation techniques and performance claims to demonstrate public relations impact: An Australian perspective. Public Relations Review, 31(3), 417\u2013424.<\/p>\n<p>Zerfass, A. (2009). Institutionalizing strategic communication: Theoretical analysis and empirical evidence. International Journal of Strategic Communication, 3, 69 \u201371.<\/p>\n<p>Zerfass, A. (2010). Assuring rationality and transparency in corporate communications. Theoretical foundations and empirical findings on communication controlling and communication performance management. In M. Dodd &amp; K. Yamamura (Eds.), Ethical Issues for Public Relations Practice in a Multicultural World, 13th International Public Relations Research Conference (pp. 947\u2013966). Gainesville, FL: Institute for Public Relations. Dostopno na:\u00a0<a href=\"http:\/\/iprrc.org\/paperinfo_proceedings\"><strong>http:\/\/iprrc.org\/paperinfo_proceedings<\/strong><\/a><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4>SPLETNI \u010cLANKI IN STROKOVNA \u010cTIVA<\/h4>\n<p>Carroll, T., &amp; Stacks, D. (2004). Bibliography of public relations measurement. Gainesville, FL: Institute for Public Relations. Dostopno na:\u00a0<a href=\"http:\/\/www.instituteforpr.org\/wp-content\/uploads\/PRM_Bibliography.pdf\"><strong>http:\/\/www.instituteforpr.org\/wp-content\/uploads\/PRM_Bibliography.pdf<\/strong><\/a><\/p>\n<p>Childers, L., &amp; Grunig, J. (1999). Guidelines for measuring relationship in public relations. Gainesville, FL: Institute for Public Relations. Dostopno na:\u00a0<a href=\"http:\/\/www.instituteforpr.org\/measuring-relationships\/\"><strong>http:\/\/www.instituteforpr.org\/measuring-relationships\/<\/strong><\/a><\/p>\n<p>Eisenmann, M., O\u2019Neil, J., &amp; Geddes, D. (2015). An examination of the validity, reliability and best practice related to the standards for traditional media. Research Journal of the Institute for Public Relations, 2(1), 1\u201329. Dostopno na: <a href=\"http:\/\/www.instituteforpr.org\/examination-validity-reliability-best-practices-related-standards-traditional-media\/\"><strong>http:\/\/www.instituteforpr.org\/examination-validity-reliability-best-practices-related-standards-traditional-media\/<\/strong><\/a><\/p>\n<p>European Commission. (2014, August). Measuring the European Commission\u2019s communication: Technical and methodological report. Dostopno na:\u00a0<a href=\"http:\/\/ec.europa.eu\/dgs\/communication\/about\/evaluation\/index_en.htm\"><strong>http:\/\/ec.europa.eu\/dgs\/communication\/about\/evaluation\/index_en.htm<\/strong><\/a><\/p>\n<p>Henningsen, A., Traverse Healy, K., Gregory, A. Johannsen, A., Allison, R., Bozeat, N., &amp; Domaradzki, L. (2014, August 1). Measuring the European Commission\u2019s communication: Technical and methodological report. Dostopno na: <a href=\"http:\/\/ec.europa.eu\/dgs\/communication\/about\/evaluation\/index_en.htm\"><strong>http:\/\/ec.europa.eu\/dgs\/communication\/about\/evaluation\/index_en.htm<\/strong><\/a><\/p>\n<p>Huhn, J., Sass, J., &amp; Storck, C. (2011). Communication controlling: How to maximize and demonstrate the value creation through communication. Berlin, Germany: German Public Relations Association (DPRG). Dostopno na: <a href=\"http:\/\/www.quadriga.eu\/_files\/downloads\/2011-11-16_position-paper_com-controlling.pdf\"><strong>http:\/\/www.quadriga.eu\/_files\/downloads\/2011-11-16_position-paper_com-controlling.pdf<\/strong><\/a><\/p>\n<p>Jeffrey, A. (2015). How to measure social media: Linking PR activities to target audience effects. The Measurement Standard, January 10. Dostopno na:\u00a0<a href=\"http:\/\/www.themeasurementstandard.com\/2015\/01\/measure-social-media-choosing-tools-benchmarking\"><strong>http:\/\/www.themeasurementstandard.com\/2015\/01\/measure-social-media-choosing-tools-benchmarking<\/strong><\/a><\/p>\n<p>Likely, F. (2012). Principles for the use of return on investment (ROI), Benefit-cost ratio (BCR) and cost-effectiveness analysis (CEA) financial metrics in a public relations\/communication (PR\/C) department. Paper presented to the 15th International Public Relations Research Conference, 8\u201310 March, Miami, FL. Dostopno na:\u00a0<a href=\"http:\/\/www.instituteforpr.org\/wp-content\/uploads\/15th-IPRRC-Proceedings1.pdf\"><strong>http:\/\/www.instituteforpr.org\/wp-content\/uploads\/15th-IPRRC-Proceedings1.pdf<\/strong><\/a><\/p>\n<p>Likely, F., Rockland, D., &amp; Weiner, M. (2006). Perspectives on the ROI of media relations publicity efforts. Gainesville, FL: Institute for Public Relations. Dostopno na:\u00a0<a href=\"http:\/\/www.instituteforpr.org\/research_single\/perspectives_on_the_roi\/\"><strong>http:\/\/www.instituteforpr.org\/research_single\/perspectives_on_the_roi\/<\/strong><\/a><\/p>\n<p>Lindenmann, W. (1997). Using research to measure the effectiveness of PR programs. Quirk\u2019s Marketing Research. Pridobljeno iz:\u00a0<a href=\"http:\/\/www.quirks.com\/articles\/a1997\/19970204.aspx\"><strong>http:\/\/www.quirks.com\/articles\/a1997\/19970204.aspx<\/strong><\/a><\/p>\n<p>Lindenmann, W. (1997). Guidelines and standards for measuring and evaluating PR effectiveness. PR Pundit. Priboljeno iz: <a href=\"http:\/\/prpundit.com\/pdf\/prTools\/MeasuringandEvaluatingPREffectiveness.pdf\"><strong>http:\/\/prpundit.com\/pdf\/prTools\/MeasuringandEvaluatingPREffectiveness.pdf<\/strong><\/a><\/p>\n<p>Lindenmann, W. (2001). Research doesn\u2019t have to put you in the poorhouse. Gainesville, FL: Institute for Public Relations. Dostopno na:\u00a0<a href=\"http:\/\/www.instituteforpr.org\/topics\/research-savings\"><strong>http:\/\/www.instituteforpr.org\/topics\/research-savings<\/strong><\/a><\/p>\n<p>Lindenmann, W. (1997\/2003). Guidelines for measuring the effectiveness of PR programs and activities. Gainsville, FL: Institute for Public Relations. Pridobljeno:\u00a0<a href=\"http:\/\/www.instituteforpr.org\/wp-content\/uploads\/2002_MeasuringPrograms.pdf\"><strong>http:\/\/www.instituteforpr.org\/wp-content\/uploads\/2002_MeasuringPrograms.pdf<\/strong><\/a>\u00a0(Original work published 1997)<\/p>\n<p>Macnamara, J. (2014). Breaking the PR measurement and evaluation deadlock: A new approach and model. Paper presented to the AMEC Summit on Measurement, Amsterdam, The Netherlands. Dostopno na: <a href=\"http:\/\/amecorg.com\/downloads\/amsterdam2014\/Breaking-the-PR-Measurement-Deadlock-A-New-Approach-and-Model-Jim-Macnamara.pdf\"><strong>http:\/\/amecorg.com\/downloads\/amsterdam2014\/Breaking-the-PR-Measurement-Deadlock-A-New-Approach-and-Model-Jim-Macnamara.pdf<\/strong><\/a><\/p>\n<p>McCorkindale, T., DiStaso, M. (2014). The state of social media research: Where are we now, where we were and what it means for public relations. Research Journal of the Institute for Public Relations, 1(1), 1\u201317. Dostopno na: <a href=\"http:\/\/www.instituteforpr.org\/state-social-media-research-now-means-public-relations\"><strong>http:\/\/www.instituteforpr.org\/state-social-media-research-now-means-public-relations<\/strong><\/a><\/p>\n<p>Sinickas, A. (2003). Focus on behaviour change to prove ROI. Strategic Communication Management, 7(6), 12\u201313. Dostopno na: <a href=\"http:\/\/www.sinicom.com\/Sub%20Pages\/pubs\/articles\/article58.pdf\"><strong>http:\/\/www.sinicom.com\/Sub%20Pages\/pubs\/articles\/article58.pdf<\/strong><\/a><\/p>\n<p>Skelley, L., &amp; Ziviani, M. (2012). Measuring PR performance across borders: How a global programme works. In PR Professionals Definitive Guide to Measurement, Association for Measurement and Evaluation of Communication, London, UK. Dostopno na: <a href=\"http:\/\/prguidetomeasurement.org\/wp-content\/uploads\/2013\/04\/Chapter-5-Laura-Skelley-Michael-Ziviani.pdf\"><strong>http:\/\/prguidetomeasurement.org\/wp-content\/uploads\/2013\/04\/Chapter-5-Laura-Skelley-Michael-Ziviani.pdf<\/strong><\/a><\/p>\n<p>Smith, B. (2008). Representing PR in the marketing mix: A study on public relations variables in marketing mix modelling. Gainesville, FL: Institute for Public Relations. Dostopno na: <a href=\"http:\/\/www.instituteforpr.org\/wp-content\/uploads\/BG_SmithKetchum.pdf\"><strong>http:\/\/www.instituteforpr.org\/wp-content\/uploads\/BG_SmithKetchum.pdf<\/strong><\/a><\/p>\n<p>Solis, B. (2010). ROI: How to measure return on investment in social media. @Brian Solis, 22 February. Dostopno na: <a href=\"http:\/\/www.briansolis.com\/2010\/02\/roi-how-to-measure-return-on-investment-in-social-media\"><strong>http:\/\/www.briansolis.com\/2010\/02\/roi-how-to-measure-return-on-investment-in-social-media<\/strong><\/a><\/p>\n<p>DPRG\/ICV framework for communication controlling. Dostopno na: <a href=\"http:\/\/www.communicationcontrolling.de\/en\/positions\/framework.html\"><strong>http:\/\/www.communicationcontrolling.de\/en\/positions\/framework.html<\/strong><\/a><\/p>\n<p>European Commission. (2015, July). Toolkit for the evaluation of the communication activities. Pridobljeno iz: <a href=\"http:\/\/ec.europa.eu\/dgs\/communication\/about\/evaluation\/index_en.htm\"><strong>http:\/\/ec.europa.eu\/dgs\/communication\/about\/evaluation\/index_en.htm<\/strong><\/a><\/p>\n<p>Fairchild, M. (2001). The IPR toolkit: Planning, research and evaluation for public relations success (2nd ed.). London, UK: Institute of Public Relations (now CIPR).<\/p>\n<p>Fairchild, F., &amp; O\u2019Conner, N. (1999). The public relations research and evaluation toolkit: How to measure the effectiveness of PR. London, UK: Institute of Public Relations (now CIPR).<\/p>\n<p>GCS (Government Communication Service). (2015). Evaluation Framework. Cabinet Office, Whitehall, London, UK. Dostopno na: <a href=\"https:\/\/gcs.civilservice.gov.uk\/guidance\/evaluation\/tools-and-resources\"><strong>https:\/\/gcs.civilservice.gov.uk\/guidance\/evaluation\/tools-and-resources<\/strong><\/a><\/p>\n<p>IPRA (International Public Relations Association). (1994). Public relations evaluation: Professional accountability, Gold Paper No. 11, November. Geneva, Switzerland: Author.<\/p>\n<p>Lindenman, W. (1997). Guidelines for measuring and evaluating PR effectiveness. Gainesville, FL: Institute for Public Relations.<\/p>\n<p>Lindenmann, W. (1997\/2003). Guidelines for measuring the effectiveness of PR programs and activities. Gainesville, FL: Institute for Public Relations. Dostopno na:\u00a0<a href=\"http:\/\/www.instituteforpr.org\/wp-content\/uploads\/2002_MeasuringPrograms.pdf\"><strong>http:\/\/www.instituteforpr.org\/wp-content\/uploads\/2002_MeasuringPrograms.pdf<\/strong><\/a> (Revised version of original work 1997)<\/p>\n<p>Lindenmann, W. (2006). Public Relations Research for Planning and Evaluation. Resource booklet. Gainesville, FL: Institute for Public Relations. Dostopno na:\u00a0<a href=\"http:\/\/www.instituteforpr.org\/wp-content\/uploads\/2006_Planning_Eval.pdf\"><strong>http:\/\/www.instituteforpr.org\/wp-content\/uploads\/2006_Planning_Eval.pdf<\/strong><\/a><\/p>\n<p>Public Relations Institute of Australia. (2014). Principles on best practice in research, measurement, and evaluation in public relations. Dostopno na:\u00a0<a href=\"http:\/\/www.pria.com.au\/documents\/item\/6726\"><strong>http:\/\/www.pria.com.au\/documents\/item\/6726<\/strong><\/a><\/p>\n<p>Public Relations Institute of Australia. (2014). Media and social media content analysis guidelines. Dostopno na: <a href=\"http:\/\/www.pria.com.au\/documents\/item\/6727\"><strong>http:\/\/www.pria.com.au\/documents\/item\/6727<\/strong><\/a><\/p>\n<p>Public Relations Society of America. (2014). Measurement resources. Dostopno na: <a href=\"http:\/\/www.prsa.org\/intelligence\/businesscase\/measurementresources\"><strong>http:\/\/www.prsa.org\/intelligence\/businesscase\/measurementresources<\/strong><\/a><\/p>\n<p id=\"u2076-156\">Stacks, D., &amp; Bowen, S. (Eds.). (2013). Dictionary of public relations measurement and research. Gainesville FL: Institute for Public Relations. Dostopno na:\u00a0<a href=\"http:\/\/www.instituteforpr.org\/topics\/dictionary-of-public-relations-measurement-and-research\/\"><strong>http:\/\/www.instituteforpr.org\/topics\/dictionary-of-public-relations-measurement-and-research\/\u00a0<\/strong><\/a><\/p>\n<h4>PORO\u010cILA O RAZISKAVAH<\/h4>\n<p>Macnamara, J. (2014). The development of international standards for measurement and evaluation of public relations and corporate communication: A review. Sydney, NSW: Australian Centre for Public Communication, University of Technology Sydney. Dostopno na: <a href=\"https:\/\/www.uts.edu.au\/sites\/default\/files\/acpc-pr-measurement-and-evaluation-review.pdf\"><strong>https:\/\/www.uts.edu.au\/sites\/default\/files\/acpc-pr-measurement-and-evaluation-review.pdf<\/strong><\/a><\/p>\n<p>Wright, D., Gaunt, R., Leggetter, B., Daniels, M., &amp; Zerfass, A. (2009). Global survey of communications measurement 2009 \u2013 final report. London, UK: Association for Measurement and Evaluation of Communication. Dostopno na:\u00a0<a href=\"http:\/\/amecorg.com\/wp-content\/uploads\/2011\/08\/Global-Survey-Communications_Measurement-20091.pdf\"><strong>http:\/\/amecorg.com\/wp-content\/uploads\/2011\/08\/Global-Survey-Communications_Measurement-20091.pdf<\/strong><\/a><\/p>\n<p>Zerfass, A., Ver\u010di\u010d, D., Verhoeven, P., Moreno, A., &amp; Tench, R. (2015). European communication monitor 2015. Brussels, Belgium: European Association for Communication Directors (EACD) and European Public Relations Education and Research Association (EUPRERA) in association with Helios Media, Berlin. Dostopno na:\u00a0<a href=\"http:\/\/www.zerfass.de\/ECM-WEBSITE\/media\/ECM2015-Results-ChartVersion.pdf\"><strong>http:\/\/www.zerfass.de\/ECM-WEBSITE\/media\/ECM2015-Results-ChartVersion.pdf<\/strong><\/a><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 id=\"u2076-319\">DRUGI PRIPOMO\u010cKI ZA PR IN VREDNOTENJE KOMUNIKACIJE<\/h4>\n<p>Geddes, D., Grunig, J., Likely, F., Lindenmann, W., Macleod, S., Macnamara, J. Mathes, R., Paine, K., Rockland, D., Stacks, D., &amp; Watson, T. (2010). Thought leaders in PR measurement. Dostopno na: <a href=\"http:\/\/www.communicationcontrolling.de\/en\/resources\/interviews\/thought-leaders.html\"><strong>http:\/\/www.communicationcontrolling.de\/en\/resources\/interviews\/thought-leaders.html\u00a0<\/strong><\/a><\/p>\n<p>Institute for Public Relations Measurement Commission. (2015). Research and conversations. Dostopno na: <a href=\"http:\/\/www.instituteforpr.org\/center\/ipr-measurement-center\/\"><strong>http:\/\/www.instituteforpr.org\/center\/ipr-measurement-center\/<\/strong><\/a><\/p>\n<p>Melcrum. (2015). Measurement and evaluation. Web site resources for internal communication. Dostopno na: <a href=\"https:\/\/www.melcrum.com\/internal-communication-measurement-evaluation\"><strong>https:\/\/www.melcrum.com\/internal-communication-measurement-evaluation<\/strong><\/a><\/p>\n<p>Paine Publishing. (n.d.). K. Paine (Publisher). Dostopno na:\u00a0<a href=\"http:\/\/painepublishing.com\/\"><strong>http:\/\/painepublishing.com\/<\/strong><\/a><\/p>\n<p>Public Relations Society of America and American Statistical Association. (2011). Best Practices Guide for Use of Statistics in Public Relations. Dostopno na:\u00a0<a href=\"http:\/\/amecorg.com\/white-papers-and-reports\/\"><strong>http:\/\/amecorg.com\/white-papers-and-reports\/<\/strong><\/a><\/p>\n<p>Salience Insight and News International. (n.d.). B. Paarlberg (Ed.), The Measurement Standard. Dostopno na: <a href=\"http:\/\/www.themeasurementstandard.com\/\"><strong>http:\/\/www.themeasurementstandard.com\/<\/strong><\/a><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>LITERATURA O VREDNOTENJU IN DRUGIH METODAH<\/h3>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 id=\"u2076-354\">BEHAVIORALNA EKONOMIJA \/ BEHAVIORALNI VPOGLED<\/h4>\n<p>Behavioural Insights. (2015). [Web site]. London, UK. Dostopno na:\u00a0<a href=\"http:\/\/www.behaviouralinsights.co.uk\/\"><strong>http:\/\/www.behaviouralinsights.co.uk<\/strong><\/a><\/p>\n<p>Psychology Today. (2015). [Web site]. Dostopno na:\u00a0<a href=\"https:\/\/www.psychologytoday.com\/topics\/behavioral-economics\"><strong>https:\/\/www.psychologytoday.com\/topics\/behavioral-economics<\/strong><\/a><\/p>\n<p>Samson, A., (Ed.). (2014). The behavioral economics guide 2014. Dostopno na: <a href=\"http:\/\/www.behavioraleconomics.com\/BEGuide2014.pdf\"><strong>http:\/\/www.behavioraleconomics.com\/BEGuide2014.pdf<\/strong><\/a><\/p>\n<p>Thaler, R., &amp; Sunstein, C. (2008). Nudge: Improving decisions about health, wealth, and happiness. New Haven, CT: Yale University Press<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 id=\"u2076-374\">KOMUNIKACIJA ZDRAVJA \/ PROMOCIJA ZDRAVJA:<\/h4>\n<p>Bauman, A., &amp; Nutbeam, D. (2014). Evaluation in a nutshell: A practical guide to the evaluation of health promotion programs (2nd ed.). North Ryde, NSW: McGraw-Hill.<\/p>\n<p>Hornik, R. (Ed.). (2002). Public health communication: Evidence for behavior change. Mahwah, NJ: Lawrence Erlbaum.<\/p>\n<p>Kreps, G. (2014). Evaluating health communication programs to enhance health care and health promotion. Journal of Health Communication: International Perspectives, 19(12), 1449\u20131459.<\/p>\n<p>O\u2019Connor-Fleming, M., Parker, E., Higgins, H., &amp; Gould, T. (2006). A framework for evaluating health promotion programs. Health Promotion Journal of Australia, 17(1), 61\u201366. Dostopno na:\u00a0<a href=\"http:\/\/eprints.qut.edu.au\/9440\/1\/9440.pdf\"><strong>http:\/\/eprints.qut.edu.au\/9440\/1\/9440.pdf<\/strong><\/a><\/p>\n<p>Rice, R., &amp; Atkin, C. (Eds.). (2013). Public communication campaigns (4th ed.). Thousand Oaks, CA: Sage.<\/p>\n<p>Shiavo, R. (2014). Planning, implementing, and evaluating a health communication intervention. In Health communication: From theory to practice (2nd ed., Part 3). San Francisco, CA: Jossey-Bass.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 id=\"u2076-392\">PROGRAMSKA TEORIJA IN TEORIJA SPREMEMB:<\/h4>\n<p>Anderson, A. (2005). The community builder\u2019s approach to theory of change: A practical guide to theory and development. New York, NY: The Aspen Institute Roundtable on Community Change.<\/p>\n<p>Chen, H. (1990). Theory Driven Evaluations. Newbury Park, CA: Sage.<\/p>\n<p>Clark, H., &amp; Taplin, D. (2012). Theory of change basics: A primer on theory of change. New York, NY: Actknowledge.<\/p>\n<p>Milstein, B., &amp; Chapel, T. (2014). Developing a logic model or theory of change. Community Tool Box. Lawrence, KS: University of Kansas Work Group for Community Health and Development. Dostopno na:\u00a0<a href=\"http:\/\/ctb.ku.edu\/en\/table-of-contents\/overview\/models-for-community-health-and-development\/logic-model-development\/main\"><strong>http:\/\/ctb.ku.edu\/en\/table-of-contents\/overview\/models-for-community-health-and-development\/logic-model-development\/main<\/strong><\/a><\/p>\n<p>Owen, J. (2006). Program evaluation: Forms and approaches (3rd ed.). Crows Nest, NSW: Allen &amp; Unwin.<\/p>\n<p>Rossi, P., Lipsey, M., &amp; Freeman, H. (2004). Evaluation: A systematic approach (7th ed.). Thousand Oaks, CA: Sage.<\/p>\n<p>Wholey, J. (1987). Evaluability assessment: Developing program theory. New Directions for Program Evaluation, 33, 77\u201392.<\/p>\n<p>Program Evaluation: (See also \u2018Program Logic Models\u2019)<\/p>\n<p>Barrett, F. (2013). Program evaluation: A step-by-step guide. Urbana, IL: Sunnycrest.<\/p>\n<p>Boulmetis, J., &amp; Dutwin, P. (2005). The ABCs of evaluation: Timeless techniques for program and project managers. San Francisco, CA: Wiley.<\/p>\n<p>Owen, J. (2006). Program evaluation: Forms and approaches (3rd ed.). Crows Nest, NSW: Allen &amp; Unwin.<\/p>\n<p>Rossi, P., Freeman, H., &amp; Lipsey, M. (2004). Evaluation. A systematic approach (7th ed.). Thousand Oaks, CA: Sage.<\/p>\n<p>Weiss, C. (1972). Evaluative research: Methods of assessing program effectiveness. Englewood Cliffs, NJ: Prentice Hall.<\/p>\n<p>Wholey, J. (1983). Evaluation and effective public management. Boston, MA: Little, Brown.<\/p>\n<p>Wholey J., Hatry, H., &amp; Newcomer, K. (Eds.). (2010). Handbook of practical program evaluation (3rd ed.). San Francisco, CA: Jossey-Bass.<\/p>\n<p>Yarbrough, B., Lyn, M., Shulha, H., Rodney K., &amp; Caruthers, A. (2011). The program evaluation standards: A guide for evaluators and evaluation Users (3rd ed.). Sage.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 id=\"u2076-430\">MODELI PROGRAMSKE LOGIKE:<\/h4>\n<p>Bennett, C. (1976). Analyzing impacts of extension programs, ESC-575.Washington, DC: US Department of Agriculture Extension Service.<\/p>\n<p>Fournier, D. (1995). Establishing evaluation conclusions: A distinction between general and working logic. New Directions for Program Evaluation, 68, 15\u201332.<\/p>\n<p>Henert, E., &amp; Taylor-Power, E. (2008). Developing a logic model: Teaching and training guide. Dostopno na: <a href=\"http:\/\/www.uwex.edu\/ces\/pdande\/evaluation\/pdf\/lmguidecomplete.pdf\"><strong>http:\/\/www.uwex.edu\/ces\/pdande\/evaluation\/pdf\/lmguidecomplete.pdf<\/strong><\/a><\/p>\n<p>Julian, D. (1997). The utilization of the logic model as a system level planning and evaluation device. Evaluation and Program Planning, 20(3), 251\u2013257.<\/p>\n<p>Kellogg Foundation. (2004). Logic model development guide. Battle Creek, MI: Author. Dostopno na: <a href=\"http:\/\/www.epa.gov\/evaluate\/pdf\/eval-guides\/logic-model-development-guide.pdf\"><strong>http:\/\/www.epa.gov\/evaluate\/pdf\/eval-guides\/logic-model-development-guide.pdf<\/strong><\/a><\/p>\n<p>Knowlton, L. &amp; Phillips, C. (2013). The logic model guidebook: Better strategies for great results (2nd ed.). Thousand Oaks, CA: Sage.<\/p>\n<p>McLaughlin, J., &amp; Jordan, J. (1999). Logic models: a tool for telling your program\u2019s performance story. Evaluation and Program Planning, 22(1), 65\u201372.<\/p>\n<p>Milstein, B., &amp; Chapel, T. (2014). Developing a logic model or theory of change. Community Tool Box.<\/p>\n<p>Lawrence, KS: University of Kansas Work Group for Community Health and Development. Dostopno na: <a href=\"http:\/\/ctb.ku.edu\/en\/table-of-contents\/overview\/models-for-community-health-and-development\/logic-model-development\/main\"><strong>http:\/\/ctb.ku.edu\/en\/table-of-contents\/overview\/models-for-community-health-and-development\/logic-model-development\/main<\/strong><\/a><\/p>\n<p>PCI (Practical Concepts, Inc.) (1979). The logical framework. A manager\u2019s guide to a scientific approach to design &amp; evaluation. Washington, DC. Dostopno na:\u00a0<a href=\"http:\/\/pdf.usaid.gov\/pdf_docs\/pnabn963.pdf\"><strong>http:\/\/pdf.usaid.gov\/pdf_docs\/pnabn963.pdf<\/strong><\/a><\/p>\n<p id=\"u2076-432\">Rush, B., &amp; Ogbourne A. (1991). Program logic models: Expanding their role and structure for program planning and evaluation. Canadian Journal of Program Evaluation, 6(2), 95\u2013106.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 id=\"u2076-467\">UPRAVLJANJE ZMOGLJIVOSTI:<\/h4>\n<p>Better Evaluation. (2015). An international collaboration to improve evaluation practice. Website resources. Dostopno na: <a href=\"http:\/\/betterevaluation.org\/\"><strong>http:\/\/betterevaluation.org\/<\/strong><\/a><\/p>\n<p>Boardman, E., Greenberg, D., Vining, A., &amp; Weimer, D. (2010). Cost-benefit analysis concepts and practice (4th ed.). Upper Saddle River, NJ: Prentice Hall.<\/p>\n<p>Commonwealth Scientific and Industrial Research Organization. (2014). How CSIRO ensures it delivers impact. Sydney, NSW: Author. Dostopno na:\u00a0<a href=\"http:\/\/www.csiro.au\/en\/About\/Strategy-structure\/Our-impact-framework\"><strong>http:\/\/www.csiro.au\/en\/About\/Strategy-structure\/Our-impact-framework<\/strong><\/a><\/p>\n<p>International Integrated Reporting Council. (2013). International Integrated Reporting Framework. London, UK. Dostopno na: <a href=\"http:\/\/www.theiirc.org\/international-ir-framework\"><strong>http:\/\/www.theiirc.org\/international-ir-framework<\/strong><\/a><\/p>\n<p>Kaplan, R., &amp; Norton, D. (1992, January-February). The balanced scorecard: Measures that drive performance. Harvard Business Review, 70(1), 71\u201379.<\/p>\n<p>Layard, R., &amp; Glaister, S. (1994). Cost-benefit analysis (2nd ed). Cambridge, UK: Cambridge University Press.<\/p>\n<p>Levin, H., &amp; McEwan, P. (2001). Cost-effectiveness analysis: Methods and applications. Thousand Oaks, CA: Sage.<\/p>\n<p>Love, A. (1991). Internal evaluation: Building organizations from within. Newbury Park, CA: Sage.<\/p>\n<p>Mishan, E., &amp; Quah, E. (2007). Cost-benefit analysis (5th ed.). Milton Park, UK: Routledge.<\/p>\n<p id=\"u2076-472\">Walsh, C. (2008). Key management ratios (4th ed.). Harlow, UK: Prentice Hall\/Financial Times.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 id=\"u2076-499\">Marketing:<\/h4>\n<p>Content Marketing Framework: Measurement. (n.d.). Content Marketing Institute. Dostopno na: <a href=\"http:\/\/contentmarketinginstitute.com\/measurement\/\"><strong>http:\/\/contentmarketinginstitute.com\/measurement\/<\/strong><\/a><\/p>\n<p>Farris, P., Bendle, N., Pfeifer, P., &amp; Reibstein, D. (2010). Marketing metrics: The definitive guide to measuring marketing performance (2nd ed.). Upper Saddle River, NJ: Pearson Education.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 id=\"u2076-509\">MARKETING \u00bbS POTISKOM\u00ab<\/h4>\n<p>Glej \u00bbBehavioristi\u010dna ekonomija\/vpogled\u00ab.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 id=\"u2076-514\">PSIHOLOGIJA\/DRU\u017dBENA PSIHOLOGIJA<\/h4>\n<p>McGuire, W. (1985). Attitudes and attitude change. In G. Lindzey &amp; E. Aronson (Eds.), Handbook of social psychology (2nd ed., Vol. 3, pp. 136-314). Reading, MA: Addison-Wesley.<\/p>\n<p>McGuire, W. J. (2001). Input and output variables currently promising for constructing persuasive communications. In R. Rice &amp; C. Atkin (Eds.), Public communication campaigns (3rd ed., pp. 22\u201348). Thousand Oaks, CA: Sage.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 id=\"u2076-523\">VKLJU\u010cENOST:<\/h4>\n<p>Macey, W., &amp; Schneider, B. (2008). The meaning of employee engagement. Industrial and Organizational Psychology, 1, 3\u201330.<\/p>\n<p>Meyer, J., &amp; Smith, C. (2000). HRM practices and organisational commitment: A test of a mediation model. Canadian Journal of Administrative Services, 17, 319\u2013331.<\/p>\n<p>Rhoades, L., Eisenberger, R., &amp; Armeli, S. (2001). Affective commitment to the organization: The contribution of perceived organizational support. Journal of Applied Psychology, 86, 825\u2013836. Dostopno na: <a href=\"http:\/\/www.psychology.uh.edu\/faculty\/Eisenberger\/files\/04_Affective_Commitment_to_the_Organization.pdf\"><strong>http:\/\/www.psychology.uh.edu\/faculty\/Eisenberger\/files\/04_Affective_Commitment_to_the_Organization.pdf<\/strong><\/a><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 id=\"u2076-535\">SREDSTVA ZA SPLO\u0160NO VREDNOTENJE:<\/h4>\n<p>American Evaluation Society \u2013\u00a0<a href=\"http:\/\/www.eval.org\/\"><strong>www.eval.org<\/strong><\/a><\/p>\n<p>Australasian Evaluation Society \u2013\u00a0<a href=\"http:\/\/www.aes.asn.au\/\"><strong>www.aes.asn.au<\/strong><\/a><\/p>\n<p>Harvard Family Research Project, The Evaluation Exchange \u2013\u00a0<a href=\"http:\/\/www.gse.harvard.edu\/hfrp\/eval.html\"><strong>www.gse.harvard.edu\/hfrp\/eval.html<\/strong><\/a><\/p>\n<p>Trochim, W. (2006). Evaluation research. In Research methods knowledge base. Dostopno na: <a href=\"http:\/\/www.socialresearchmethods.net\/kb\/evaluation.php\"><strong>http:\/\/www.socialresearchmethods.net\/kb\/evaluation.php\u00a0<\/strong><\/a><\/p>\n<p>United Kingdom Evaluation Society \u2013\u00a0<a href=\"http:\/\/www.evaluation.org.uk\/\"><strong>http:\/\/www.evaluation.org.uk\/<\/strong><\/a><\/p>\n<\/div><\/section><\/p><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":594,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"class_list":["post-444","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Viri - AMEC Integrated Evaluation Framework<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Viri - 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