{"id":2103,"date":"2017-08-31T16:56:09","date_gmt":"2017-08-31T15:56:09","guid":{"rendered":"https:\/\/amecorg.com\/amecframework\/sk\/?page_id=2103"},"modified":"2018-12-18T09:59:48","modified_gmt":"2018-12-18T09:59:48","slug":"home","status":"publish","type":"page","link":"https:\/\/amec.blazedev.co.uk\/amecframework\/sk\/","title":{"rendered":"Home"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_section-57a987eac795ae8a2cbd09cb3639aca8\">\n.avia-section.av-av_section-57a987eac795ae8a2cbd09cb3639aca8{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/Amec-Home-Header-Image-Muse.jpg);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-av_section-57a987eac795ae8a2cbd09cb3639aca8 main_color avia-section-default avia-no-shadow  avia-builder-el-0  el_before_av_one_third  avia-builder-el-first  home-banner avia-full-stretch avia-bg-style-scroll av-minimum-height av-minimum-height-custom av-height-custom  container_wrap fullsize'  data-section-bg-repeat='stretch' data-av_minimum_height_px='500'><div class='container av-section-cont-open' style='height:500px'><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2103'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-56e3bc7305026004750028623be97927\">\n.avia-image-container.av-av_image-56e3bc7305026004750028623be97927 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-56e3bc7305026004750028623be97927 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-56e3bc7305026004750028623be97927 av-styling- avia-align-center  avia-builder-el-1  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-41 avia-img-lazy-loading-not-41 avia_image ' src=\"https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/integrated-framework-logo-white-small.png\" alt='' title='integrated-framework-logo-white-small'  height=\"126\" width=\"203\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_textblock-2f6485391201f3e8710d61adb7ebf906\">\n#top .av_textblock_section.av-av_textblock-2f6485391201f3e8710d61adb7ebf906 .avia_textblock{\nfont-size:30px;\n}\n<\/style>\n<section  class='av_textblock_section av-av_textblock-2f6485391201f3e8710d61adb7ebf906 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>INTEGROVAN\u00dd HODNOTIACI R\u00c1MEC AMEC<\/strong><\/p>\n<\/div><\/section>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 style=\"text-align: center;\">V\u00cdTAJTE<\/h1>\n<\/div><\/section>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div id=\"u1005-bw\" class=\"browser_width colelem\">\n<div id=\"u1005\" class=\"FULL-BANNER museBGSize\">\n<div id=\"u1005_align_to_page\" class=\"clearfix\">\n<div id=\"u1104-4\" class=\"clearfix colelem shared_content\" data-content-guid=\"u1104-4_content\">\n<p style=\"text-align: center;\"><strong>V\u00edtajte v informa\u010dnom centre pre nov\u00fd Integrovan\u00fd hodnotiaci r\u00e1mec organiz\u00e1cie AMEC. T\u00e1to sekcia webovej str\u00e1nky bola vytvoren\u00e1 s cie\u013eom reagova\u0165 na naj\u010dastej\u0161ie v\u00fdzvy a prek\u00e1\u017eky, ktor\u00fdm dnes \u010delia pracovn\u00edci v oblasti PR a komunik\u00e1cie.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"pu1889-24\" class=\"clearfix colelem\"><\/div>\n<\/div><\/section>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2103'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c av_one_third  avia-builder-el-5  el_after_av_section  el_before_av_one_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Metodiky a techniky vyhodnocovania komunik\u00e1cie, ktor\u00e9 boli doposia\u013e pova\u017eovan\u00e9 za samozrejm\u00e9, u\u017e nie s\u00fa dosta\u010duj\u00face. T\u00ed, ktor\u00ed sa dnes pohybuj\u00fa v oblasti public relations musia pracova\u0165 s viacer\u00fdmi typmi m\u00e9di\u00ed a pritom spr\u00e1vne vyhodnocova\u0165 pr\u00ednos jednotliv\u00fdch komunika\u010dn\u00fdch kan\u00e1lov a takt\u00edk. Pri svojej pr\u00e1ci mus\u00edme zoh\u013eadni\u0165 pr\u00ednos platen\u00fdch, z\u00edskan\u00fdch, \u0161\u00edren\u00fdch a vlastnen\u00fdch komunika\u010dn\u00fdch kan\u00e1lov. A pokia\u013e je na\u0161\u00edm cie\u013eom skuto\u010dne efekt\u00edvna komunik\u00e1cia, je nevyhnutn\u00e9 zamera\u0165 sa na jej pl\u00e1novanie, meranie a n\u00e1sledne vyhodnocovanie.Pre pochopenie v\u00fdznamu komunik\u00e1cie v s\u00fa\u010dasnom svete je nesmierne d\u00f4le\u017eit\u00e9 odkloni\u0165 sa od jednoduch\u00e9ho analyzovania medi\u00e1lneho obsahu. To bolo po\u010das uplynul\u00fdch 20 rokov v preva\u017enej miere dosta\u010duj\u00face, av\u0161ak dnes sa \u0161pecialisti na oblas\u0165 komunik\u00e1cie podie\u013eaj\u00fa na dosiahnut\u00ed cie\u013eov celej spolo\u010dnosti, a preto je viac ne\u017e kedyko\u013evek predt\u00fdm nevyhnutn\u00e9 analyzova\u0165 nielen obsah, ale hodnoti\u0165 aj dopad a efektivitu komunik\u00e1cie.<br \/>\nIntegrovan\u00fd hodnotiaci r\u00e1mec AMEC ukazuje a vysvet\u013euje, ako na to.<\/p>\n<p>Interakt\u00edvny sprievodca hodnotiacim r\u00e1mcom v\u00e1s prevedie od zostavovania samotn\u00e9ho pl\u00e1nu, stanovenia cie\u013eov a ich synergi\u00ed, a\u017e po meranie v\u00fdkonu, v\u00fdstupov, v\u00fdsledkov a celkov\u00e9ho dopadu va\u0161ej pr\u00e1ce.<\/p>\n<p>V ka\u017edom kroku procesu n\u00e1jdete dopl\u0148uj\u00face inform\u00e1cie a n\u00e1vrhy mo\u017en\u00fdch pr\u00edstupov a najvhodnej\u0161\u00edch rie\u0161en\u00ed.<\/p>\n<ul>\n<li>Nejde pritom o vy\u010derp\u00e1vaj\u00faci preh\u013ead, ktor\u00fd by poskytoval konkr\u00e9tne \u010d\u00edsla<\/li>\n<li>N\u00e1stroj vy\u017eaduje vstupn\u00e9 d\u00e1ta, ktor\u00e9 mus\u00edte zada\u0165<\/li>\n<li>R\u00e1mec je v\u0161ak schopn\u00fd navrhn\u00fa\u0165 konkr\u00e9tny sp\u00f4sob pl\u00e1novania a vyhodnocovania, ktor\u00fd prispeje k zefekt\u00edvneniu va\u0161ej pr\u00e1ce<\/li>\n<\/ul>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_one_third-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-0aa7055fe62c3622faec82866afbaeb2 av_one_third  avia-builder-el-7  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  '     ><p><section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Integrovan\u00fd hodnotiaci r\u00e1mec AMEC predstavuje jednotn\u00fd a spo\u013eahliv\u00fd n\u00e1stroj, ktor\u00fd m\u00f4\u017eu vyu\u017e\u00edva\u0165 ve\u013ek\u00e9 i mal\u00e9 spolo\u010dnosti a upravi\u0165 si ho pre svoje konkr\u00e9tne potreby a ciele. N\u00e1stroj je zadarmo a je verejne dostupn\u00fd, aby ho mohla vyu\u017e\u00edva\u0165 ak\u00e1ko\u013evek spolo\u010dnos\u0165 \u010di organiz\u00e1cia, napr. univerzita, PR agent\u00fara alebo samostatn\u00e9 oddelenie komunik\u00e1cie danej spolo\u010dnosti.<\/p>\n<p>Integrovan\u00fd hodnotiaci r\u00e1mec nahr\u00e1dza predch\u00e1dzaj\u00face Valid Metrics a Social Media Measurement Frameworks asoci\u00e1cie AMEC. Predstavuje nov\u00fd jednotn\u00fd pr\u00edstup k sledovaniu a meraniu efektivity v oblasti komunik\u00e1cie.<\/p>\n<p>Tento r\u00e1mec, okrem in\u00e9ho, umo\u017e\u0148uje aplikova\u0165 a vyu\u017e\u00edva\u0165 v praxi tzv. Barcelonsk\u00e9 princ\u00edpy, ktor\u00e9 asoci\u00e1cia AMEC vytvorila v minulosti.<\/p>\n<p>Okrem samotn\u00e9ho r\u00e1mca n\u00e1jdete na tejto str\u00e1nke aj mno\u017estvo \u010dl\u00e1nkov a dopl\u0148uj\u00facich zdrojov, ktor\u00e9 radia, ako o\u017eivi\u0165 doposia\u013e vyu\u017e\u00edvan\u00e9 sp\u00f4soby hodnotenia medi\u00e1lnej komunik\u00e1cie. N\u00e1jdete medzi nimi tie\u017e hodnotiacu taxon\u00f3miu, ktor\u00e1 vymenov\u00e1va a z\u00e1rove\u0148 vysvet\u013euje k\u013e\u00fa\u010dov\u00e9 kroky, medzn\u00edky a relevantn\u00e9 met\u00f3dy, ktor\u00e9 je vhodn\u00e9 bra\u0165 do \u00favahy.<\/p>\n<p>Moje po\u010fakovanie patr\u00ed profesorovi Jimovi Macnamarovi z University of Sydney za vytvorenie cenn\u00fdch podkladov a mo\u017enos\u0165 ich pou\u017e\u00edvania komunitou AMEC. Tento nov\u00fd hodnotiaci r\u00e1mec je v\u00fdsledkom tvrdej pr\u00e1ce mnoh\u00fdch \u013eud\u00ed, ktor\u00fdm taktie\u017e patr\u00ed moje po\u010fakovanie.<\/p>\n<\/div><\/section><br \/>\n<section  class='avia-team-member av-jptktwxv-c3ade97e4def3cd78c91a1f4a45eb05a  avia-builder-el-9  el_after_av_textblock  avia-builder-el-last '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><div class=\"team-img-container\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-45 avia-img-lazy-loading-not-45 avia_image avia_image_team' src=\"https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/Richard-Bagnall.jpg\" alt='Richard Bagnall'  itemprop=\"image\"   height=\"92\" width=\"92\" srcset=\"https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/Richard-Bagnall.jpg 92w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/Richard-Bagnall-80x80.jpg 80w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/Richard-Bagnall-36x36.jpg 36w\" sizes=\"(max-width: 92px) 100vw, 92px\" \/><div class=\"team-social\"><div class=\"team-social-inner\"><span class='hidden av_member_url_markup twitter'  itemprop=\"url\" >https:\/\/twitter.com\/richardbagnall<\/span><a href='https:\/\/twitter.com\/richardbagnall' class='avia-team-icon av-av_team_icon-ab87a77926b8f129fb63be138573226c twitter avia-iconfont avia-font-entypo-fontello' rel='v:url'  target='_blank' data-av_icon='\ue8f1' data-av_iconfont='entypo-fontello' ><\/a><\/div><\/div><\/div><h3 class='team-member-name '  itemprop=\"name\" >Richard Bagnall<\/h3><div class='team-member-description '  itemprop=\"description\" ><p>AMEC Chair<\/p>\n<\/div><span class='hidden team-member-affiliation'  itemprop=\"affiliation\" >AMEC Integrated Evaluation Framework<\/span><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_one_third-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-0aa7055fe62c3622faec82866afbaeb2 av_one_third  avia-builder-el-10  el_after_av_one_third  el_before_av_hr  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-b3c5c059470a27d0e1b775e3e05a721b\">\n#top .av-special-heading.av-av_heading-b3c5c059470a27d0e1b775e3e05a721b{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-av_heading-b3c5c059470a27d0e1b775e3e05a721b .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-b3c5c059470a27d0e1b775e3e05a721b .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-b3c5c059470a27d0e1b775e3e05a721b av-special-heading-h3  avia-builder-el-11  el_before_av_codeblock  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >JOIN THE CONVERSATION<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<\/p><\/div><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-0dd18d9844cb3b943ff8f8296963fd53\">\n#top .hr.hr-invisible.av-av_hr-0dd18d9844cb3b943ff8f8296963fd53{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-av_hr-0dd18d9844cb3b943ff8f8296963fd53 hr-invisible  avia-builder-el-13  el_after_av_one_third  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c av_one_full  avia-builder-el-14  el_after_av_hr  el_before_av_one_third  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_textblock-2f6485391201f3e8710d61adb7ebf906\">\n#top .av_textblock_section.av-av_textblock-2f6485391201f3e8710d61adb7ebf906 .avia_textblock{\nfont-size:30px;\n}\n<\/style>\n<section  class='av_textblock_section av-av_textblock-2f6485391201f3e8710d61adb7ebf906 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">PREDSTAVENIE NOV\u00c9HO INTERAKT\u00cdVNEHO N\u00c1STROJA<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-cff9db79973b2b34cd1182f84c56818a\">\n#top .hr.av-av_hr-cff9db79973b2b34cd1182f84c56818a{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-av_hr-cff9db79973b2b34cd1182f84c56818a .hr-inner{\nwidth:300px;\nborder-color:#ff5800;\n}\n<\/style>\n<div  class='hr av-av_hr-cff9db79973b2b34cd1182f84c56818a hr-custom  avia-builder-el-16  el_after_av_textblock  avia-builder-el-last  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c av_one_third  avia-builder-el-17  el_after_av_one_full  el_before_av_one_third  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Vitajte v novom Integrovanom hodnotiacom r\u00e1mci! Asoci\u00e1cia AMEC sa prostredn\u00edctvom hodnotiaceho r\u00e1mca pok\u00fa\u0161a o lep\u0161\u00ed sp\u00f4sob vyhodnocovania komunik\u00e1cie u\u017e viac ako 6 rokov. Za ten \u010das tento n\u00e1stroj pomohol zefekt\u00edvni\u0165 procesy merania a vyhodnocovania komunik\u00e1cie mnoh\u00fdm agent\u00faram a klientom.<\/p>\n<p>Integrovan\u00fd hodnotiaci r\u00e1mec v\u0161ak bolo potrebn\u00e9 prisp\u00f4sobi\u0165, aby bol u\u017e\u00edvate\u013esky pr\u00ednosn\u00fd, intuit\u00edvny a z\u00e1rove\u0148 p\u00fatav\u00fd. A pr\u00e1ve preto vytvorila pracovn\u00e1 skupina, tvoren\u00e1 odborn\u00edkmi z agent\u00far, firiem, z oblasti v\u00fdskumu trhu a akademickej obce nov\u00fd interakt\u00edvny Integrovan\u00fd hodnotiaci r\u00e1mec.<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_one_third-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-0aa7055fe62c3622faec82866afbaeb2 av_one_third  avia-builder-el-19  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Na\u0161\u00edm cie\u013eom bolo vytvori\u0165 n\u00e1stroj, ktor\u00fd u\u017e\u00edvate\u013eom jasne uk\u00e1\u017ee, akou cestou sa pri meran\u00ed a vyhodnocovan\u00ed komunik\u00e1cie ubera\u0165. Chceli sme n\u00e1js\u0165 tak\u00fd mechanizmus, ktor\u00fd by umo\u017enil roz\u0161\u00edri\u0165 kvalitnej\u0161\u00ed sp\u00f4sob vyhodnocovania naprie\u010d cel\u00fdm odvetv\u00edm medi\u00e1lnej komunik\u00e1cie.<\/p>\n<p><strong>NOV\u00dd INTERAKT\u00cdVNY N\u00c1STROJ<\/strong><\/p>\n<p>Z d\u00f4vodu jednoduch\u0161ej preh\u013eadnosti jednotliv\u00fdch krokov je n\u00e1stroj usporiadan\u00fd do dla\u017edicov\u00e9ho form\u00e1tu. Ka\u017ed\u00e1 dla\u017edica m\u00e1 svoje \u010d\u00edslo, aby ste \u013eahko a r\u00fdchlo rozpoznali, v ktorej f\u00e1ze procesu sa pr\u00e1ve nach\u00e1dzate. Postupne v\u00e1s n\u00e1stroj prevedie od stanovenia cie\u013eov organiz\u00e1cie, cez ur\u010denie komunika\u010dn\u00fdch cie\u013eov a\u017e po vyhodnotenie dopadu na va\u0161u spolo\u010dnos\u0165.<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_one_third-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-0aa7055fe62c3622faec82866afbaeb2 av_one_third  avia-builder-el-21  el_after_av_one_third  el_before_av_three_fourth  flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Po kliknut\u00ed na ka\u017ed\u00fa z dla\u017ed\u00edc budete vyzvan\u00ed k doplneniu vstupn\u00fdch inform\u00e1ci\u00ed. Dla\u017edice taktie\u017e obsahuj\u00fa ikony (i), po ktor\u00fdch rozkliknut\u00ed sa zobraz\u00ed okno s n\u00e1pove\u010fou k pr\u00edslu\u0161nej \u010dasti. N\u00e1poveda obsahuje odkaz na hodnotiacu taxon\u00f3miu, ktor\u00e1 v\u00e1m poskytne podrobnej\u0161ie inform\u00e1cie o mo\u017en\u00fdch sp\u00f4soboch hodnotenia.<\/p>\n<p>Ni\u017e\u0161ie n\u00e1jdete stru\u010dn\u00fd n\u00e1vod, ako n\u00e1stroj pou\u017e\u00edva\u0165 a uk\u00e1\u017eku, ako s n\u00e1strojom pracujeme v Lewis PR.<\/p>\n<p><em>Giles Peddy<\/em><\/p>\n<p><em>Group Managing Director UK, LEWIS<\/em><\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_three_fourth-9d24124a545ef7691702bdbb54c0e581\">\n.flex_column.av-av_three_fourth-9d24124a545ef7691702bdbb54c0e581{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_three_fourth-9d24124a545ef7691702bdbb54c0e581 av_three_fourth  avia-builder-el-23  el_after_av_one_third  el_before_av_one_fourth  first flex_column_div av-zero-column-padding  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-f63af7c1c12789443cf632e2fec1704e\">\n.avia-image-container.av-av_image-f63af7c1c12789443cf632e2fec1704e img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-f63af7c1c12789443cf632e2fec1704e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-f63af7c1c12789443cf632e2fec1704e av-styling- avia-align-center  avia-builder-el-24  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1262 avia-img-lazy-loading-not-1262 avia_image ' src=\"https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/LewisWheel.png\" alt='' title='LewisWheel'  height=\"783\" width=\"782\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/LewisWheel.png 782w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/LewisWheel-80x80.png 80w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/LewisWheel-300x300.png 300w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/LewisWheel-768x769.png 768w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/LewisWheel-36x36.png 36w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/LewisWheel-180x180.png 180w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/LewisWheel-705x705.png 705w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/LewisWheel-120x120.png 120w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/LewisWheel-450x451.png 450w\" sizes=\"(max-width: 782px) 100vw, 782px\" \/><\/div><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_fourth-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_one_fourth-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_fourth-0aa7055fe62c3622faec82866afbaeb2 av_one_fourth  avia-builder-el-25  el_after_av_three_fourth  el_before_av_section  avia-builder-el-last  flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-3a44284ee3f23738ebe5a184a6429db1\">\n.avia-image-container.av-av_image-3a44284ee3f23738ebe5a184a6429db1 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-3a44284ee3f23738ebe5a184a6429db1 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-3a44284ee3f23738ebe5a184a6429db1 av-styling- avia-align-center  avia-builder-el-26  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1260 avia-img-lazy-loading-not-1260 avia_image ' src=\"https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2017\/06\/LewisLogo-300x300.png\" alt='' title='LewisLogo'  height=\"300\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2017\/06\/LewisLogo-300x300.png 300w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2017\/06\/LewisLogo-80x80.png 80w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2017\/06\/LewisLogo-36x36.png 36w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2017\/06\/LewisLogo-180x180.png 180w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2017\/06\/LewisLogo-120x120.png 120w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2017\/06\/LewisLogo.png 313w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Lewis gets great benefit by putting each of its clients squarely at the heart of the Integrated Evaluation Framework. We urge you to do the same.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Image use courtesy of Lewis.<\/p>\n<\/div><\/section><\/p><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='explanation-blocks'  class='avia-section av-av_section-7282d6f4223314a0d62a2e3f400cc6f8 main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-29  el_after_av_one_fourth  el_before_av_one_full  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2103'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-5fcf087f29be08babc10360dbc84aa93\">\n.flex_column.av-av_one_third-5fcf087f29be08babc10360dbc84aa93{\nborder-radius:10PX 10PX 10PX 10PX;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-5fcf087f29be08babc10360dbc84aa93 av_one_third  avia-builder-el-30  el_before_av_two_third  avia-builder-el-first  first flex_column_div  '     ><section  class='av_textblock_section av-av_textblock-5380889f3cd872c06991724eb10aecd4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock objectives av_inherit_color'  itemprop=\"text\" ><h3 style=\"text-align: center;\">CIELE<\/h3>\n<p>Aby sme mohli prist\u00fapi\u0165 k vyhodnocovaniu, je potrebn\u00e9 si najsk\u00f4r stanovi\u0165 ciele spolo\u010dnosti. Tie m\u00f4\u017eu by\u0165 r\u00f4znorod\u00e9, \u010di u\u017e zv\u00fd\u0161enie povedomia o firme, zlep\u0161enie \u010di zmena image, presadenie na trhu, alebo z\u00edskanie nov\u00fdch z\u00e1kazn\u00edkov. Na ciele spolo\u010dnosti potom nadv\u00e4zuj\u00fa ciele v oblasti komunik\u00e1cie. Tie by mali odr\u00e1\u017ea\u0165 ciele firmy. V tejto f\u00e1ze je potrebn\u00e9 uvedomi\u0165 si rozdiel medzi z\u00e1merom a cie\u013eom \u2013 zatia\u013e \u010do cie\u013e mo\u017eno mera\u0165 (napr. 20% n\u00e1rast povedomia o zna\u010dke), z\u00e1mer je sk\u00f4r amb\u00edciou (napr. zv\u00fd\u0161i\u0165 povedomie o zna\u010dke).<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-6ccdee08de2b5d0001f65cf496c701e9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock outputs av_inherit_color'  itemprop=\"text\" ><h3 style=\"text-align: center;\">OUTPUTS (v\u00fdstupy)<\/h3>\n<p>\u010eal\u0161\u00edm krokom je hodnotenie v\u00fdstupov tzv. PESO met\u00f3dy, ako je napr. dosah platenej reklamy, po\u010det n\u00e1v\u0161tevn\u00edkov webov\u00fdch str\u00e1nok, po\u010det pr\u00edspevkov, tweet-ov a retweet-ov, po\u010det \u00fa\u010dastn\u00edkov konkr\u00e9tnej udalosti alebo ko\u013eko \u013eud\u00ed si pre\u010d\u00edtalo pr\u00edspevky v m\u00e9di\u00e1ch.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_two_third-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_two_third-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_two_third-0aa7055fe62c3622faec82866afbaeb2 av_two_third  avia-builder-el-33  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-av_textblock-0cf1b06c1f47df43ae5d45d9fee458c2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock inputs av_inherit_color'  itemprop=\"text\" ><h3 style=\"text-align: center;\">VSTUPY<\/h3>\n<p>T\u00e1to \u010das\u0165 sa dot\u00fdka dvoch d\u00f4le\u017eit\u00fdch oblast\u00ed. Najsk\u00f4r je potrebn\u00e9 definova\u0165 cie\u013eov\u00fa skupinu, na ktor\u00fa zameriavate va\u0161u komunika\u010dn\u00fa kampa\u0148. Potom je potrebn\u00e9 vytvori\u0165 strategick\u00fd pl\u00e1n a \u0161pecifikova\u0165 \u010fal\u0161ie vstupy, ako je situa\u010dn\u00e1 anal\u00fdza, po\u017eadovan\u00e9 zdroje a rozpo\u010det.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-ae87a55c21768ce8fcc9421944b1fae6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock activities av_inherit_color'  itemprop=\"text\" ><h3 style=\"text-align: center;\">AKTIVITY<\/h3>\n<p>T\u00e1to \u010das\u0165 analyzuje u\u017e uskuto\u010dnen\u00e9 kroky a \u010dinnosti, a to vr\u00e1tane testovania, v\u00fdskumu, vytvorenia obsahu apod. N\u00e1stroj rozli\u0161uje platen\u00e9, z\u00edskan\u00e9, \u0161\u00edren\u00e9 a vlastnen\u00e9 kan\u00e1ly (PESO) a u\u017e\u00edvatelia ich tak m\u00f4\u017eu pod\u013ea potreby ozna\u010dova\u0165.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-681c15880e522c7ca895a1e342397dcb '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock out-takes av_inherit_color'  itemprop=\"text\" ><h3 style=\"text-align: center;\">OUTTAKES (\u010do si publikum z komunikovan\u00e9ho obsahu vezme)<\/h3>\n<p>Nasleduj\u00faca \u010das\u0165 zah\u0155\u0148a reakcie cie\u013eovej skupiny na zvolen\u00fd sp\u00f4sob komunik\u00e1cie. Hodnot\u00ed, ak\u00fa ve\u013ek\u00fa pozornos\u0165 \u010ditatelia venovali obsahu, \u010do si z nej zapam\u00e4tali, ako porozumeli dan\u00e9mu obsahu, nako\u013eko ich obsah zaujal a \u010di si vyh\u013ead\u00e1vali \u010fal\u0161ie relevantn\u00e9 inform\u00e1cie.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-e72d6d7c91ffb4430f52765d9e3f57e0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock outcomes av_inherit_color'  itemprop=\"text\" ><h3 style=\"text-align: center;\">OUTCOMES (v\u00fdsledky)<\/h3>\n<p>V tejto f\u00e1ze je zhodnoten\u00fd vplyv dan\u00e9ho sp\u00f4sobu komunik\u00e1cie na cie\u013eov\u00fa skupinu. Hodnot\u00ed sa, \u010di do\u0161lo k zv\u00fd\u0161eniu povedomia o danej spolo\u010dnosti\/zna\u010dke, k zmene pr\u00edstupu klienta ku komunikovan\u00e9mu probl\u00e9mu, \u010di k zmene preferenci\u00ed, \u010di sa zv\u00fd\u0161ila d\u00f4vera klienta, alebo \u010di zvolen\u00fd sp\u00f4sob komunik\u00e1cie prin\u00fatil cie\u013eov\u00fa skupinu k ur\u010dit\u00e9mu spr\u00e1vaniu (napr. predplatn\u00e9, registr\u00e1cie at\u010f.)<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-0bb3965d88399a0228c0fd080a9e6bdc '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock impact av_inherit_color'  itemprop=\"text\" ><h3 style=\"text-align: center;\">DOPAD<\/h3>\n<p>V z\u00e1vere\u010dnej f\u00e1ze je vyhodnoten\u00fd dopad stanoven\u00fdch cie\u013eov. T\u00e1to \u010das\u0165 zah\u0155\u0148a zhodnotenie aktiv\u00edt v oblasti vylep\u0161enia reput\u00e1cie, vytvorenia nov\u00fdch \u010di upevnen\u00fdch u\u017e funguj\u00facich vz\u0165ahov, zv\u00fd\u0161enie predaja, zmeny celkov\u00fdch pr\u00edstupov, \u010di dopad t\u00fdchto zmien na spolo\u010dnos\u0165. Anal\u00fdza dopadov pritom d\u00e1va jasne do s\u00favislosti v\u00fdsledky a stanoven\u00e9 ciele spolo\u010dnosti.<\/p>\n<p>A \u010do teraz? Po vyplnen\u00ed v\u0161etk\u00fdch pol\u00ed z\u00edskate v\u00fdsledn\u00fd report kliknut\u00edm na tla\u010didlo SUBMIT (ODOSLA\u0164). Pr\u00edpadn\u00e9 \u010fal\u0161ie zmeny urob\u00edte kliknut\u00edm na \u010derven\u00e9 tla\u010didlo EDIT (UPRAVI\u0164) v hornej \u010dasti str\u00e1nky. Vykonan\u00e9 zmeny ulo\u017e\u00edte op\u00e4tovn\u00fdm kliknut\u00edm na tla\u010didlo SUBMIT (ODOSLA\u0164). V\u00fdsledn\u00fd s\u00fabor je mo\u017en\u00e9 stiahnu\u0165 do po\u010d\u00edta\u010da vo form\u00e1te .PDF, ktor\u00fd m\u00f4\u017eete \u010falej \u0161\u00edri\u0165, alebo ho vyu\u017ei\u0165 na porad\u00e1ch \u010di prezent\u00e1ci\u00e1ch.<\/p>\n<\/div><\/section><\/p><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2103'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_full-9d24124a545ef7691702bdbb54c0e581\">\n.flex_column.av-av_one_full-9d24124a545ef7691702bdbb54c0e581{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_full-9d24124a545ef7691702bdbb54c0e581 av_one_full  avia-builder-el-39  el_after_av_section  avia-builder-el-no-sibling  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_textblock-e8931f3a3cb0ffe4e01460315f0ed18b\">\n#top .av_textblock_section.av-av_textblock-e8931f3a3cb0ffe4e01460315f0ed18b .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-av_textblock-e8931f3a3cb0ffe4e01460315f0ed18b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><a class=\"framework-button\" href=\"https:\/\/amec.blazedev.co.uk\/amecframework\/framework\/interactive-framework\/\" target=\"_blank\" rel=\"noopener noreferrer\">VST\u00daPTE DO INTEGROVAN\u00c9HO HODNOTIACEHO R\u00c1MCA<\/a><\/p>\n<\/div><\/section><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"class_list":["post-2103","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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