{"id":839,"date":"2016-10-19T13:28:16","date_gmt":"2016-10-19T12:28:16","guid":{"rendered":"http:\/\/amecorg.com\/amecframework\/ru\/?page_id=839"},"modified":"2016-10-19T13:28:16","modified_gmt":"2016-10-19T12:28:16","slug":"resources","status":"publish","type":"page","link":"https:\/\/amec.blazedev.co.uk\/amecframework\/ru\/home\/supporting-material\/resources\/","title":{"rendered":"Resources"},"content":{"rendered":"<div class='clear'><\/div><div id='sub_menu1'  class='av-submenu-container av-av_submenu-17dd3491bfd896bb8ec94a709d963a28 main_color  avia-builder-el-0  el_before_av_section  avia-builder-el-first  side-menu av-sticky-submenu container_wrap fullsize' style='z-index:301' ><div class='container av-menu-mobile-disabled av-submenu-pos-center'><ul id='av-custom-submenu-1' class='av-subnav-menu' role='menu'>\n<li class='menu-item av-av_submenu_item-166fe5611d066463e926926a201d4086 menu-item-top-level menu-item-top-level-1' role='menuitem'><a href='#terminology'  ><span class='avia-bullet'><\/span><span class='avia-menu-text'>TERMINOLOGY &amp; DICTIONARY OF PR MEASUREMENT &amp; RESEARCH<\/span><\/a><\/li>\n<li class='menu-item av-av_submenu_item-4ce35614fcbdb1dbd6ca8f31fe122973 menu-item-top-level menu-item-top-level-2' role='menuitem'><a href='#guidelines'  ><span class='avia-bullet'><\/span><span class='avia-menu-text'>GUIDELINES FOR SETTING MEASURABLE PR OBJECTIVES<\/span><\/a><\/li>\n<li class='menu-item av-av_submenu_item-b125d7a135e333e41781a1052a02e1bc menu-item-top-level menu-item-top-level-3' role='menuitem'><a href='#resource-table'  ><span class='avia-bullet'><\/span><span class='avia-menu-text'>USEFUL RESOURCES FOR USING THE INTEGRATED FRAMEWORK<\/span><\/a><\/li>\n<li class='menu-item av-av_submenu_item-cd60ae892082b6507de6183a704636d2 menu-item-top-level menu-item-top-level-4' role='menuitem'><a href='#case-studies'  ><span class='avia-bullet'><\/span><span class='avia-menu-text'>CASE STUDIES<\/span><\/a><\/li>\n<li class='menu-item av-av_submenu_item-945bbd6e01dadfb2c7016cbf5f4dd6ac menu-item-top-level menu-item-top-level-5' role='menuitem'><a href='#further-reading'  ><span class='avia-bullet'><\/span><span class='avia-menu-text'>FURTHER READING \/ BIBLIOGRAPHY<\/span><\/a><\/li>\n<\/ul><\/div><\/div><div class='sticky_placeholder'><\/div>\n<div id='terminology'  class='avia-section av-av_section-36e01d3b1f843703d41c0aa16b591021 main_color avia-section-default avia-no-shadow  avia-builder-el-1  el_after_av_submenu  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-839'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c av_one_third  avia-builder-el-2  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_two_third-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_two_third-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_two_third-0aa7055fe62c3622faec82866afbaeb2 av_two_third  avia-builder-el-3  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>\u041e\u0426\u0415\u041d\u041a\u0410 \u042d\u0424\u0424\u0415\u041a\u0422\u0418\u0412\u041d\u041e\u0421\u0422\u0418 PR: \u0422\u0415\u0420\u041c\u0418\u041d\u041e\u041b\u041e\u0413\u0418\u042f \u0418 \u0421\u041b\u041e\u0412\u0410\u0420\u042c<\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe\">\n#top .hr.av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe .hr-inner{\nwidth:300px;\nborder-color:#ff5800;\n}\n<\/style>\n<div  class='hr av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe hr-custom  avia-builder-el-5  el_after_av_textblock  el_before_av_textblock  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p id=\"u2061-2\"><span style=\"font-weight: 400;\">\u0410\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430 \u0441\u0435\u0433\u043e\u0434\u043d\u044f \u043e\u0447\u0435\u043d\u044c \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u0430 \u0432 \u0431\u0438\u0437\u043d\u0435\u0441\u0435. \u041d\u0438\u043a\u043e\u0433\u0434\u0430 \u0437\u0430 20 \u043b\u0435\u0442 \u0434\u0435\u044f\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u0432 \u0441\u0444\u0435\u0440\u0435 \u043e\u0446\u0435\u043d\u043a\u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u043a\u043e\u043c\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0439 \u043c\u043d\u0435 \u043d\u0435 \u043f\u0440\u0438\u0445\u043e\u0434\u0438\u043b\u043e\u0441\u044c \u0441\u0442\u0430\u043b\u043a\u0438\u0432\u0430\u0442\u044c\u0441\u044f \u0441 \u0442\u0430\u043a\u0438\u043c \u0432\u044b\u0441\u043e\u043a\u0438\u043c 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style=\"font-weight: 400;\">\u0415\u0441\u043b\u0438 \u043c\u044b \u0445\u043e\u0442\u0438\u043c \u0440\u0435\u0448\u0438\u0442\u044c \u044d\u0442\u0443 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0443 \u0432 \u0440\u0430\u043c\u043a\u0430\u0445 \u043e\u0442\u0440\u0430\u0441\u043b\u0438, \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u0434\u043e\u0433\u043e\u0432\u043e\u0440\u0438\u0442\u044c\u0441\u044f \u043e \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u044f\u0445 \u0442\u0435\u0440\u043c\u0438\u043d\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043c\u044b \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u043c, \u0438 \u0435\u0441\u043b\u0438 \u043c\u044b, \u043a\u0430\u043a \u043e\u0442\u0440\u0430\u0441\u043b\u044c \u0432 \u0446\u0435\u043b\u043e\u043c, \u0445\u043e\u0442\u0438\u043c \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u044c \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u044b\u0435 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u044b \u0438 \u0434\u043e\u0431\u0438\u0442\u044c\u0441\u044f \u043f\u043e\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u043d\u043e\u0433\u043e \u0438 \u043d\u0430\u0434\u0435\u0436\u043d\u043e\u0433\u043e \u043f\u043e\u0434\u0445\u043e\u0434\u0430 \u043a \u043e\u0446\u0435\u043d\u043a\u0435 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u043a\u043e\u043c\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0439, \u043d\u0430\u043c \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u0432\u044b\u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u0435\u0434\u0438\u043d\u0443\u044e \u043a\u043e\u0440\u0440\u0435\u043a\u0442\u043d\u0443\u044e \u0442\u0435\u0440\u043c\u0438\u043d\u043e\u043b\u043e\u0433\u0438\u044e. <\/span><\/p>\n<p id=\"u2061-20\"><span style=\"font-weight: 400;\">\u041d\u0430\u0448\u0438 \u043a\u043e\u043b\u043b\u0435\u0433\u0438 \u0432 \u0418\u043d\u0441\u0442\u0438\u0442\u0443\u0442\u0435 \u043f\u043e \u0441\u0432\u044f\u0437\u044f\u043c \u0441 \u043e\u0431\u0449\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0441\u0442\u044c\u044e (Institute for Public Relations, IPR) \u0441\u043e\u0437\u0434\u0430\u043b\u0438 \u0437\u0430\u043c\u0435\u0447\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u0439 \u0440\u0435\u0441\u0443\u0440\u0441, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043c\u043e\u0436\u0435\u0442 \u043f\u043e\u043c\u043e\u0447\u044c \u043d\u0430\u043c \u0441\u043f\u0440\u0430\u0432\u0438\u0442\u044c\u0441\u044f \u0441 \u0432\u044b\u0448\u0435\u043e\u0437\u043d\u0430\u0447\u0435\u043d\u043d\u043e\u0439 \u0437\u0430\u0434\u0430\u0447\u0435\u0439. \u0421\u043b\u043e\u0432\u0430\u0440\u044c \u0442\u0435\u0440\u043c\u0438\u043d\u043e\u0432 \u043e\u0446\u0435\u043d\u043a\u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 PR (Dictionary of Public Relations Measurement &amp; Research) \u043f\u043e\u0434 \u0440\u0435\u0434\u0430\u043a\u0442\u0443\u0440\u043e\u0439 \u0414\u043e\u043d\u0430 \u0421\u0442\u044d\u043a\u0441\u0430 \u0438 \u0428\u0435\u043d\u043d\u043e\u043d \u0411\u043e\u0443\u044d\u043d \u0434\u0430\u0435\u0442 \u0447\u0435\u0442\u043a\u0438\u0435 \u0438 \u0438\u0441\u0447\u0435\u0440\u043f\u044b\u0432\u0430\u044e\u0449\u0438\u0435 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u044f \u0432\u0441\u0435\u043c \u0442\u0435\u0440\u043c\u0438\u043d\u0430\u043c, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0449\u0438\u043c\u0441\u044f \u0432 \u043e\u0442\u0440\u0430\u0441\u043b\u0438 (\u0434\u043e\u0441\u0442\u0443\u043f\u0435\u043d \u043f\u043e \u044d\u0442\u043e\u0439 \u0441\u0441\u044b\u043b\u043a\u0435).<\/span><\/p>\n<\/div><\/section><\/p><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='guidelines'  class='avia-section av-av_section-ba19096eaab5f32fc91e2f27be4c9573 main_color avia-section-default avia-no-shadow  avia-builder-el-7  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-839'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c av_one_third  avia-builder-el-8  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_two_third-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_two_third-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_two_third-0aa7055fe62c3622faec82866afbaeb2 av_two_third  avia-builder-el-9  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>\u0420\u0423\u041a\u041e\u0412\u041e\u0414\u0421\u0422\u0412\u041e \u041f\u041e \u041f\u041e\u0421\u0422\u0410\u041d\u041e\u0412\u041a\u0415 PR-\u0417\u0410\u0414\u0410\u0427, \u041a\u041e\u0422\u041e\u0420\u042b\u0415 \u041f\u041e\u0414\u0414\u0410\u042e\u0422\u0421\u042f (\u041a\u041e\u041b\u0418\u0427\u0415\u0421\u0422\u0412\u0415\u041d\u041d\u041e\u0419) \u041e\u0426\u0415\u041d\u041a\u0415 \u0418 \u0410\u041d\u0410\u041b\u0418\u0417\u0423<\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe\">\n#top .hr.av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe .hr-inner{\nwidth:300px;\nborder-color:#ff5800;\n}\n<\/style>\n<div  class='hr av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe hr-custom  avia-builder-el-11  el_after_av_textblock  el_before_av_textblock  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p id=\"u4203-7\"><span style=\"font-weight: 400;\">\u0418\u043d\u0441\u0442\u0438\u0442\u0443\u0442 \u043f\u043e \u0441\u0432\u044f\u0437\u044f\u043c \u0441 \u043e\u0431\u0449\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0441\u0442\u044c\u044e \u2013 \u0430\u043c\u0435\u0440\u0438\u043a\u0430\u043d\u0441\u043a\u0430\u044f \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u044f, \u043d\u0435 \u043f\u0443\u0442\u0430\u0442\u044c \u0441 \u0431\u0440\u0438\u0442\u0430\u043d\u0441\u043a\u0438\u043c \u0418\u043d\u0441\u0442\u0438\u0442\u0443\u0442\u043e\u043c \u043f\u043e c\u0432\u044f\u0437\u044f\u043c \u0441 j\u0431\u0449\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0441\u0442\u044c\u044e (CIPR) \u2013 \u043e\u043f\u0443\u0431\u043b\u0438\u043a\u043e\u0432\u0430\u043b \u043d\u043e\u0432\u0443\u044e \u0440\u0435\u0434\u0430\u043a\u0446\u0438\u044e \u0441\u0432\u043e\u0435\u0433\u043e \u0437\u0430\u043c\u0435\u0447\u0430\u0442\u0435\u043b\u044c\u043d\u043e\u0433\u043e \u00ab\u0420\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u0430 \u043f\u043e \u043f\u043e\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0435 \u0437\u0430\u0434\u0430\u0447\/\u0446\u0435\u043b\u0435\u0439 \u0432 \u0441\u0444\u0435\u0440\u0435 \u0441\u0432\u044f\u0437\u0435\u0439 \u0441 \u043e\u0431\u0449\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0441\u0442\u044c\u044e, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u043e\u0434\u0434\u0430\u044e\u0442\u0441\u044f (\u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0439) \u043e\u0446\u0435\u043d\u043a\u0435 \u0438 \u0430\u043d\u0430\u043b\u0438\u0437\u0443\u00bb.<\/span><\/p>\n<p id=\"u4203-9\"><span style=\"font-weight: 400;\">\u041f\u043e\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0430 \u0437\u0430\u0434\u0430\u0447, \u0430\u043d\u0430\u043b\u0438\u0437 \u0432\u044b\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u044f \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u043c\u043e\u0436\u0435\u0442 \u0431\u044b\u0442\u044c \u043f\u043e\u043b\u0435\u0437\u0435\u043d \u0434\u043b\u044f \u043f\u043e\u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0435\u0439 \u0434\u0435\u044f\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438, \u0447\u0440\u0435\u0437\u0432\u044b\u0447\u0430\u0439\u043d\u043e \u0432\u0430\u0436\u043d\u0430 \u043f\u0440\u0438 \u0437\u0430\u043f\u0443\u0441\u043a\u0435 PR-\u043f\u0440\u043e\u0435\u043a\u0442\u0430. \u0417\u0430\u0434\u0430\u0447\u0438 \u043a\u043e\u043c\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0439 \u0434\u043e\u043b\u0436\u043d\u044b \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u043e\u0432\u0430\u0442\u044c \u0446\u0435\u043b\u044f\u043c \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438 \u0438 \u0434\u043e\u043b\u0436\u043d\u044b \u0431\u044b\u0442\u044c \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u044b\u043c\u0438, \u0438\u0437\u043c\u0435\u0440\u044f\u0435\u043c\u044b\u043c\u0438, \u0440\u0435\u0430\u043b\u0438\u0437\u0443\u0435\u043c\u044b\u043c\u0438, \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u044b\u043c\u0438 \u0438 \u0438\u043c\u0435\u0442\u044c \u0441\u0440\u043e\u043a \u0432\u044b\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u044f (SMART: specific, measurable, achievable, \u00a0relevant and time-bound). \u0417\u0430\u0434\u0430\u0447\u0438 \u0434\u043e\u043b\u0436\u043d\u044b \u0431\u044b\u0442\u044c \u043f\u043e\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u044b, \u0430 \u0446\u0435\u043b\u0438 \u0438\u0445 \u0440\u0435\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0438 \u0434\u043e\u043b\u0436\u043d\u044b \u0431\u044b\u0442\u044c \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u044b \u0434\u043e \u043d\u0430\u0447\u0430\u043b\u0430 \u0440\u0430\u0431\u043e\u0442. \u0420\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442 \u043a\u043e\u043c\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0438 \u043d\u0435 \u0434\u043e\u043b\u0436\u0435\u043d \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0438\u0432\u0430\u0442\u044c\u0441\u044f \u043e\u0446\u0435\u043d\u043a\u043e\u0439 \u0443\u0441\u0438\u043b\u0438\u0439, \u0432\u043b\u043e\u0436\u0435\u043d\u043d\u044b\u0445 \u0432 \u0440\u0430\u0431\u043e\u0442\u0443, \u0430 \u0434\u043e\u043b\u0436\u0435\u043d \u043e\u0442\u0440\u0430\u0436\u0430\u0442\u044c \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u0432 \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0438 \u0438 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0438 \u043e\u0431\u0449\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u0438, \u0432 \u043a\u043e\u043d\u0435\u0447\u043d\u043e\u043c \u0438\u0442\u043e\u0433\u0435, \u044d\u0444\u0444\u0435\u043a\u0442, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0431\u044b\u043b \u043e\u043a\u0430\u0437\u0430\u043d \u043d\u0430 \u0432\u0441\u044e \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044e.<\/span><\/p>\n<p id=\"u4203-29\"><span style=\"font-weight: 400;\">\u0411\u043e\u043b\u044c\u0448\u0435 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438 \u043f\u043e \u044d\u0442\u043e\u043c\u0443 \u0432\u043e\u043f\u0440\u043e\u0441\u0443 \u043c\u043e\u0436\u043d\u043e \u043d\u0430\u0439\u0442\u0438 \u0432 \u0432\u044b\u0448\u0435\u0443\u043f\u043e\u043c\u044f\u043d\u0443\u0442\u043e\u043c \u00ab\u0420\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u0435\u00bb, \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u043d\u043e\u043c \u041a\u043e\u043c\u0438\u0441\u0441\u0438\u0435\u0439 \u043f\u043e \u0430\u043d\u0430\u043b\u0438\u0437\u0443 \u0418\u043d\u0441\u0442\u0438\u0442\u0443\u0442\u0430 \u043f\u043e\u0434 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e\u043c \u043a\u043e\u043d\u0441\u0443\u043b\u044c\u0442\u0430\u043d\u0442\u0430 \u043f\u043e \u043f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044e \u0438 \u0430\u043d\u0430\u043b\u0438\u0437\u0443 \u0424\u043e\u0440\u0440\u0435\u0441\u0442\u0430 \u0410\u043d\u0434\u0435\u0440\u0441\u043e\u043d\u0430, \u0441\u0442\u0430\u0440\u0448\u0435\u0433\u043e \u0432\u0438\u0446\u0435-\u043f\u0440\u0435\u0437\u0438\u0434\u0435\u043d\u0442\u0430 \u043f\u043e \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f\u043c \u0444\u0438\u0440\u043c\u044b Porter Novelli \u041b\u0438\u043d\u0434\u044b \u0425\u044d\u0434\u043b\u0438, \u0433\u0435\u043d\u0435\u0440\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440\u0430 \u0438 \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 Ketchum Global Research\u00a0&amp;\u00a0Analytics \u0414\u044d\u0432\u0438\u0434\u0430 \u0420\u043e\u043a\u043b\u0435\u043d\u0434\u0430, \u0438 \u0433\u0435\u043d\u0435\u0440\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 PRIME Research Americas \u041c\u0430\u0440\u043a\u0430 \u0423\u0438\u043d\u0435\u0440\u0430, \u043a\u043e\u0442\u043e\u0440\u043e\u0435 \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u043e \u0434\u043b\u044f \u0441\u043a\u0430\u0447\u0438\u0432\u0430\u043d\u0438\u044f \u043f\u043e \u044d\u0442\u043e\u0439 \u0441\u0441\u044b\u043b\u043a\u0435.<\/span><\/p>\n<p id=\"u4203-37\">The Paper, \u2018<a class=\"nonblock\" href=\"http:\/\/www.instituteforpr.org\/wp-content\/uploads\/Setting_PR_Objectives.pdf\" target=\"_blank\">Guidelines for Setting Measurable Public Relations Objectives<\/a>\u201d can be downloaded <a class=\"nonblock\" href=\"http:\/\/www.instituteforpr.org\/wp-content\/uploads\/Setting_PR_Objectives.pdf\" target=\"_blank\">here<\/a>.<\/p>\n<\/div><\/section><\/p><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='resource-table'  class='avia-section av-av_section-ba66889ab988304653c937f50f5c39de main_color avia-section-default avia-no-shadow  avia-builder-el-13  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-839'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c av_one_third  avia-builder-el-14  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_two_third-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_two_third-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_two_third-0aa7055fe62c3622faec82866afbaeb2 av_two_third  avia-builder-el-15  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>\u041f\u041e\u041b\u0415\u0417\u041d\u042b\u0415 \u0420\u0415\u0421\u0423\u0420\u0421\u042b<\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe\">\n#top .hr.av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe .hr-inner{\nwidth:300px;\nborder-color:#ff5800;\n}\n<\/style>\n<div  class='hr av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe hr-custom  avia-builder-el-17  el_after_av_textblock  el_before_av_table  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div class='avia-data-table-wrap av-av_table-24f8615f79b661df6a729b42e276bf3d avia_responsive_table avia-table-1'><table  class='avia-table avia-data-table avia_pricing_default  avia-builder-el-18  el_after_av_hr  avia-builder-el-last  resources-table'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Table\" ><tbody><tr class='avia-heading-row'><th class='avia-highlight-col'>\u0422\u0438\u043f<\/th><th class=''>\u041e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u044f<\/th><th class=''><br \/>\n\u0427\u0442\u043e \u0441\u043e\u0431\u043e\u0439 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442<br \/>\n<\/th><th class=''><br \/>\n\u0421\u0441\u044b\u043b\u043a\u0430<br \/>\n<\/th><\/tr><tr class=''><td class='avia-highlight-col'><b><br \/>\n\u0422\u0440\u0430\u0434\u0438\u0446\u0438\u043e\u043d\u043d\u044b\u0435 \u043c\u0435\u0434\u0438\u0430<br \/>\n<\/b><\/td><td class=''><br \/>\nBARB &#8212; Broadcast Audience Research Board (\u0421\u043e\u0432\u0435\u0442 \u043f\u043e \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f\u043c \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u0441\u0440\u0435\u0434\u0441\u0442\u0432 \u0432\u0435\u0449\u0430\u043d\u0438\u044f)<br \/>\n<\/td><td class=''><br \/>\n\u041f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u0434\u0430\u043d\u043d\u044b\u0435 \u043f\u043e \u0422\u0412-\u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438, \u0432\u043a\u043b\u044e\u0447\u0430\u044f \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0443 \u043f\u043e \u0422\u0412-\u043a\u0430\u043d\u0430\u043b\u0430\u043c, \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u0430\u043c \u0438 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438, \u043d\u0430 \u0435\u0436\u0435\u043d\u0435\u0434\u0435\u043b\u044c\u043d\u043e\u0439, \u0435\u0436\u0435\u043c\u0435\u0441\u044f\u0447\u043d\u043e\u0439 \u0438 \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u044c\u043d\u043e\u0439 \u043e\u0441\u043d\u043e\u0432\u0435<br \/>\n<\/td><td class=''><a href=\"http:\/\/www.barb.co.uk\/\">barb.co.uk<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''><br \/>\nJICREG \u2013 Joint Industry Committee for Regional Media Research (\u041e\u0431\u044a\u0435\u0434\u0438\u043d\u0435\u043d\u043d\u044b\u0439 \u043e\u0442\u0440\u0430\u0441\u043b\u0435\u0432\u043e\u0439 \u043a\u043e\u043c\u0438\u0442\u0435\u0442 \u043f\u043e \u0440\u0435\u0433\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u043c \u043c\u0435\u0434\u0438\u0430-\u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f\u043c)<br \/>\n<\/td><td class=''><br \/>\n\u041f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u0434\u0430\u043d\u043d\u044b\u0435 \u043f\u043e \u0440\u0435\u0433\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u043c \u0433\u0430\u0437\u0435\u0442\u0430\u043c \u0438 \u043e\u043d\u043b\u0430\u0439\u043d-\u0421\u041c\u0418, \u0432\u043a\u043b\u044e\u0447\u0430\u044f \u0434\u0430\u043d\u043d\u044b\u0435 \u043f\u043e \u0441\u0440\u0435\u0434\u043d\u0435\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u0432\u044b\u043f\u0443\u0441\u043a\u0430 \u0438\u0437\u0434\u0430\u043d\u0438\u044f \u0438 \u0434\u0435\u043c\u043e\u0433\u0440\u0430\u0444\u0438\u0447\u0435\u0441\u043a\u0443\u044e \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0443, \u0432 \u0442\u043e\u043c \u0447\u0438\u0441\u043b\u0435 \u0441 \u0440\u0430\u0437\u0431\u0438\u0432\u043a\u043e\u0439 \u043f\u043e \u0432\u043e\u0437\u0440\u0430\u0441\u0442\u0443, \u043f\u043e\u043b\u0443 \u0438 \u0434\u0440\u0443\u0433\u0438\u043c \u0441\u043e\u0446\u0438\u043e\u044d\u043a\u043e\u043d\u043e\u043c\u0438\u0447\u0435\u0441\u043a\u0438\u043c \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u0430\u043c.<br \/>\n<\/td><td class=''><a href=\"http:\/\/jiab.jicreg.co.uk\/\">jiab.jicreg.co.uk<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''><br \/>\nMediatel<br \/>\n<\/td><td class=''><br \/>\n\u0418\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f \u043f\u043e \u0421\u041c\u0418, \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0434\u043b\u044f \u043f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f, \u0434\u0430\u043d\u043d\u044b\u0435 \u043f\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443, \u043d\u043e\u0432\u043e\u0441\u0442\u0438 \u0438 \u043e\u0442\u0440\u0430\u0441\u043b\u0435\u0432\u044b\u0435 \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0438\u0438<br \/>\n<\/td><td class=''><a href=\"http:\/\/mediatel.co.uk\/\">mediatel.co.uk\/<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''><br \/>\nNewspaper Society<br \/>\n<\/td><td class=''><br \/>\n\u041e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u043d\u044b\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 \u043f\u043e \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u0438 \u043e\u0441\u0432\u0435\u0449\u0435\u043d\u0438\u044e \u0441\u043e\u0431\u044b\u0442\u0438\u0439<br \/>\n<\/td><td class=''><a href=\"http:\/\/www.newsmediauk.org\/\">newsmediauk.org<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''><\/p>\n<p>NRS &#8212; National Readership Survey (\u041d\u0430\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0435 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438)<br \/>\n<\/td><td class=''><br \/>\n\u0417\u0430\u043d\u0438\u043c\u0430\u0435\u0442\u0441\u044f \u043e\u0446\u0435\u043d\u043a\u043e\u0439 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u0446\u0435\u043d\u0442\u0440\u0430\u043b\u044c\u043d\u044b\u0445 \u0438 \u0440\u0435\u0433\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0445 \u0433\u0430\u0437\u0435\u0442, \u043e\u0431\u0449\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u043e-\u043f\u043e\u043b\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0438 \u0436\u0435\u043d\u0441\u043a\u0438\u0445 \u0436\u0443\u0440\u043d\u0430\u043b\u043e\u0432, \u0430 \u0442\u0430\u043a\u0436\u0435 \u0438\u0437\u0443\u0447\u0435\u043d\u0438\u0435\u043c \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0438\u0439, \u0432\u043b\u0438\u044f\u044e\u0449\u0438\u0445 \u043d\u0430 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0443\u044e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e \u0438 \u0442\u0438\u0440\u0430\u0436\u0438 \u0438\u0437\u0434\u0430\u043d\u0438\u0439<br \/>\n<\/td><td class=''><a href=\"http:\/\/www.nrs.co.uk\/\">nrs.co.uk<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''><br \/>\nRAJAR &#8212; Radio Joint Audience Research<br \/>\n<\/td><td class=''><br \/>\n\u041f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u044c\u043d\u0443\u044e \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u043a\u0443 \u043f\u043e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u0446\u0435\u043d\u0442\u0440\u0430\u043b\u044c\u043d\u044b\u0445 \u0438 \u043c\u0435\u0441\u0442\u043d\u044b\u0445 \u0440\u0430\u0434\u0438\u043e\u0441\u0442\u0430\u043d\u0446\u0438\u0439, \u0432 \u0442\u043e\u043c \u0447\u0438\u0441\u043b\u0435 \u043f\u043e \u043e\u0445\u0432\u0430\u0442\u0443 \u0438 \u0441\u0440\u0435\u0434\u043d\u0435\u043c\u0443 \u0432\u0440\u0435\u043c\u0435\u043d\u0438 \u043f\u0440\u043e\u0441\u043b\u0443\u0448\u0438\u0432\u0430\u043d\u0438\u044f \u043d\u0430 \u0447\u0435\u043b\u043e\u0432\u0435\u043a\u0430, \u0430 \u0442\u0430\u043a\u0436\u0435 \u0438\u043d\u0444\u043e\u0433\u0440\u0430\u0444\u0438\u043a\u0443 \u043f\u043e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u0440\u0430\u0434\u0438\u043e\u0441\u0442\u0430\u043d\u0446\u0438\u0439 \u0438 \u0446\u0438\u0444\u0440\u043e\u0432\u044b\u043c \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430\u043c<br \/>\n<\/td><td class=''><a href=\"http:\/\/www.rajar.co.uk\/\">rajar.co.uk<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><b> \u0421\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0435\/\u0446\u0438\u0444\u0440\u043e\u0432\u044b\u0435 \u043c\u0435\u0434\u0438\u0430 <\/b><\/td><td class=''><br \/>\nAlexa<br \/>\n<\/td><td class=''><br \/>\n\u0421\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0430 \u043f\u043e \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0442\u0440\u0430\u0444\u0438\u043a\u0443<br \/>\n<\/td><td class=''><a href=\"http:\/\/www.alexa.com\/\">alexa.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''><br \/>\nBacktweets<br \/>\n<\/td><td class=''><br \/>\n\u041f\u043e\u0438\u0441\u043a \u0441\u0441\u044b\u043b\u043e\u043a \u0432 \u0422\u0432\u0438\u0442\u0442\u0435\u0440\u0435<br \/>\n<\/td><td class=''><a href=\"http:\/\/backtweets.com\/\">backtweets.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Bitly<\/td><td class=''><br \/>\n\u0421\u0435\u0440\u0432\u0438\u0441 \u043a\u043e\u0440\u043e\u0442\u043a\u0438\u0445 \u0441\u0441\u044b\u043b\u043e\u043a \u0438 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a \u043f\u043e\u043f\u0443\u0442\u043d\u043e\u0439 \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u043a\u0438, \u0432\u043a\u043b\u044e\u0447\u0430\u044f \u0438\u0441\u0442\u043e\u0440\u0438\u044e \u043a\u043b\u0438\u043a\u043e\u0432 \u0438 \u0434\u0430\u043d\u043d\u044b\u0435 \u043f\u043e \u043f\u043e\u0441\u0442\u0430\u043c \u043d\u0430 \u0424\u044d\u0439\u0441\u0431\u0443\u043a\u0435 \u0438 \u0422\u0432\u0438\u0442\u0442\u0435\u0440\u0435, \u043a\u043e\u0442\u043e\u0440\u044b\u043c\u0438 \u0434\u0435\u043b\u044f\u0442\u0441\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438<br \/>\n<\/td><td class=''><a href=\"https:\/\/bitly.com\/\">bitly.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Buffer<\/td><td class=''><br \/>\n\u0423\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0442\u0440\u0430\u0444\u0438\u043a\u043e\u043c, \u0443\u0432\u0435\u043b\u0438\u0447\u0435\u043d\u0438\u0435 \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u0438 \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u044f \u0432\u0440\u0435\u043c\u0435\u043d\u0438 \u043f\u0440\u0438 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0438 \u0441\u043e\u0446. \u043c\u0435\u0434\u0438\u0430<br \/>\n<\/td><td class=''><a href=\"https:\/\/buffer.com\/\">buffer.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Facebook Insights<\/td><td class=''><br \/>\n\u0410\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446 \u043d\u0430 \u0424\u044d\u0439\u0441\u0431\u0443\u043a\u0435<br \/>\n<\/td><td class=''><a href=\"https:\/\/www.facebook.com\/help\/search\/?q=insights\">facebook.com\/help\/search\/?q=insights<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Google Alerts<\/td><td class=''><br \/>\n\u041f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u0440\u0435\u0433\u0443\u043b\u044f\u0440\u043d\u044b\u0435 \u0441\u043e\u043e\u0431\u0449\u0435\u043d\u0438\u044f (\u0430\u043b\u0435\u0440\u0442\u044b) \u043e \u043d\u043e\u0432\u044b\u0445 \u0437\u0430\u043f\u0438\u0441\u044f\u0445 \u043d\u0430 \u0432\u0435\u0431-\u0441\u0430\u0439\u0442\u0430\u0445, \u0432 \u043d\u043e\u0432\u043e\u0441\u0442\u043d\u044b\u0445 \u0431\u043b\u043e\u0433\u0430\u0445 \u0438 \u0442.\u0434. \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u0437\u0430\u0434\u0430\u043d\u043d\u044b\u0445 \u043a\u0440\u0438\u0442\u0435\u0440\u0438\u0435\u0432<br \/>\n<\/td><td class=''><a href=\"https:\/\/www.google.co.uk\/alerts\">google.co.uk\/alerts<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Google Analytics<\/td><td class=''><br \/>\n\u0410\u043d\u0430\u043b\u0438\u0437 \u0432\u0435\u0431-\u0441\u0430\u0439\u0442\u043e\u0432<br \/>\n<\/td><td class=''><a href=\"https:\/\/www.google.co.uk\/analytics\/\">google.co.uk\/analytics<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Google News Search<\/td><td class=''><br \/>\n\u0410\u0433\u0440\u0435\u0433\u0430\u0442\u043e\u0440 \u043f\u043e\u0438\u0441\u043a\u0430 \u043f\u043e \u043c\u043d\u043e\u0433\u0438\u043c \u043d\u043e\u0432\u043e\u0441\u0442\u043d\u044b\u043c \u0440\u0435\u0441\u0443\u0440\u0441\u0430\u043c<br \/>\n<\/td><td class=''><a href=\"https:\/\/news.google.co.uk\/\">news.google.co.uk<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Google Trends<\/td><td class=''><br \/>\n\u0410\u043d\u0430\u043b\u0438\u0437 \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0438\u0439 \u0432 \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u044b\u0445 \u0437\u0430\u043f\u0440\u043e\u0441\u0430\u0445 \u043d\u0430 \u0413\u0443\u0433\u043b\u0435<br \/>\n<\/td><td class=''><a href=\"https:\/\/www.google.co.uk\/trends\/\">google.co.uk\/trends<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Hootsuite<\/td><td class=''><br \/>\n\u0418\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u0434\u043b\u044f \u043f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0438 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0441\u043e\u0446. \u043c\u0435\u0434\u0438\u0430<br \/>\n<\/td><td class=''><a href=\"http:\/\/www.hootsuite.com\">hootsuite.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Kred<\/td><td class=''><br \/>\n\u041f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430 \u0434\u043b\u044f \u043e\u0446\u0435\u043d\u043a\u0438 \u0432\u043b\u0438\u044f\u043d\u0438\u044f\/\u0430\u0432\u0442\u043e\u0440\u0438\u0442\u0435\u0442\u0430 \u0432 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u0435<br \/>\n<\/td><td class=''><a href=\"http:\/\/www.home.kred \">home.kred<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>LinkedIn Analytics<\/td><td class=''><br \/>\n\u0410\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430 \u043f\u043e \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430\u043c \u0432 LinkedIn<br \/>\n<\/td><td class=''><a href=\"http:\/\/www.linkedin.com\/help\">linkedin.com\/help<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Social Bakers<\/td><td class=''><br \/>\n\u0421\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0430 \u0438 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430 \u043f\u043e \u0441\u043e\u0446. \u043c\u0435\u0434\u0438\u0430<br \/>\n<\/td><td class=''><a href=\"http:\/\/www.socialbakers.com\">socialbakers.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Socialmention<\/td><td class=''><br \/>\n\u041f\u043e\u0438\u0441\u043a \u043f\u043e \u0438 \u0430\u043d\u0430\u043b\u0438\u0437 \u0441\u043e\u0446. \u043c\u0435\u0434\u0438\u0430 \u0432 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u043c \u0432\u0440\u0435\u043c\u0435\u043d\u0438<br \/>\n<\/td><td class=''><a href=\"http:\/\/www.socialmention.com\">socialmention.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Thunderclap<\/td><td class=''><br \/>\n\u0413\u043e\u043b\u043e\u0441 \u0442\u043e\u043b\u043f\u044b \u2013 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430, \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0449\u0430\u044f \u043b\u044e\u0434\u044f\u043c \u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f\u043c\u0438 \u0440\u0430\u0441\u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u044f\u0442\u044c \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u0443\u044e \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e \u043f\u0440\u0438 \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u0435 \u0434\u0440\u0443\u0433\u0438\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439<br \/>\n<\/td><td class=''><a href=\"http:\/\/www.thunderclap.it\">thunderclap.it<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Traackr<\/td><td class=''><br \/>\n\u041e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u0435 \u0438 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u0430\u043c\u0438 \u0432\u043b\u0438\u044f\u043d\u0438\u044f<br \/>\n<\/td><td class=''><a href=\"http:\/\/www.traackr.com\">traackr.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Tweetdeck<\/td><td class=''><br \/>\n\u0418\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442, \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0449\u0438\u0439 \u0441\u043b\u0435\u0434\u0438\u0442\u044c \u0437\u0430 \u0442\u0435\u043c, \u0447\u0442\u043e \u043f\u0440\u043e\u0438\u0441\u0445\u043e\u0434\u0438\u0442 \u0432 \u0422\u0432\u0438\u0442\u0442\u0435\u0440\u0435, \u0438 \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u044e\u0449\u0438\u0439 \u0434\u0430\u043d\u043d\u044b\u0435 \u043e \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u043e\u0441\u0442\u0438<br \/>\n<\/td><td class=''><a href=\"http:\/\/tweetdeck.twitter.com\">tweetdeck.twitter.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Tweriod<\/td><td class=''><br \/>\n\u0421\u043e\u043e\u0431\u0449\u0430\u0435\u0442, \u043a\u043e\u0433\u0434\u0430 \u043b\u0443\u0447\u0448\u0435 \u0432\u0441\u0435\u0433\u043e \u0440\u0430\u0437\u043c\u0435\u0449\u0430\u0442\u044c \u043f\u043e\u0441\u0442\u044b \u0432 \u0422\u0432\u0438\u0442\u0442\u0435\u0440\u0435<br \/>\n<\/td><td class=''><a href=\"http:\/\/www.tweriod.com\">tweriod.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Twitter Analytics<\/td><td class=''><br \/>\n\u0410\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430 \u043f\u043e \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430\u043c \u0432 \u0422\u0432\u0438\u0442\u0442\u0435\u0440\u0435<br \/>\n<\/td><td class=''><a href=\"http:\/\/www.analytics.twitter.com\">analytics.twitter.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><b>\u041f\u043b\u0430\u0442\u043d\u044b\u0435 \u043c\u0435\u0434\u0438\u0430<\/b><br \/>\n<\/td><td class=''><br \/>\nIAB &#8212; Internet Advertising Bureau (\u0411\u044e\u0440\u043e \u0438\u043d\u0442\u0435\u0440\u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b)<br \/>\n<\/td><td class=''><br \/>\n\u0421\u0430\u0439\u0442 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438 \u0441\u043e\u0434\u0435\u0440\u0436\u0438\u0442 \u0433\u043b\u043e\u0441\u0441\u0430\u0440\u0438\u0439 (\u0432 \u0440\u0430\u0437\u0434\u0435\u043b\u0435 \u00ab\u0420\u0435\u0441\u0443\u0440\u0441\u044b\u00bb), \u0430 \u0442\u0430\u043a\u0436\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 \u0438 \u0438\u043d\u0444\u043e\u0433\u0440\u0430\u0444\u0438\u043a\u0443 \u043f\u043e \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u044b\u043c \u0441\u0435\u043a\u0442\u043e\u0440\u0430\u043c<br \/>\n<\/td><td class=''><a href=\"http:\/\/www.iabuk.net\">iabuk.net<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''><br \/>\nIPA &#8212; Institute of Practitioners in Advertising (\u0418\u043d\u0441\u0442\u0438\u0442\u0443\u0442 \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b)<br \/>\n<\/td><td class=''><br \/>\n\u0421\u0430\u0439\u0442 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438 \u0441\u043e\u0434\u0435\u0440\u0436\u0438\u0442 \u00ab\u0413\u0438\u0434 \u043f\u043e \u043b\u0443\u0447\u0448\u0438\u043c \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0430\u043c \u0432 \u0441\u0444\u0435\u0440\u0435 \u043e\u0446\u0435\u043d\u043a\u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439\u00bb<br \/>\n<\/td><td class=''><a href=\"http:\/\/www.ipa.co.uk\">ipa.co.uk<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''><br \/>\nNetvibes<br \/>\n<\/td><td class=''><br \/>\n\u0418\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u0434\u043b\u044f \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439 \u0434\u043b\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445, \u0441\u043e\u0446. \u043c\u0435\u0434\u0438\u0430 \u0438 PR \u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432<br \/>\n<\/td><td class=''><a href=\"http:\/\/www.netvibes.com\">netvibes.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><b>\u0410\u043d\u0430\u043b\u0438\u0437 \u0440\u044b\u043d\u043a\u0430<\/b><\/td><td class=''>Eventbrite<\/td><td class=''><br \/>\n\u0418\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u0434\u043b\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0438 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u043f\u0440\u0438\u0433\u043b\u0430\u0448\u0435\u043d\u0438\u044f\u043c\u0438 \u0438 \u0440\u0435\u0433\u0438\u0441\u0442\u0440\u0430\u0446\u0438\u0435\u0439 \u043d\u0430 \u043c\u0435\u0440\u043e\u043f\u0440\u0438\u044f\u0442\u0438\u044f, \u0442\u0430\u043a\u0436\u0435 \u0434\u0430\u044e\u0449\u0438\u0439 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u043c\u043e\u043d\u0438\u0442\u043e\u0440\u0438\u0442\u044c \u0440\u0435\u0430\u043a\u0446\u0438\u044e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439<br \/>\n<\/td><td class=''><a href=\"http:\/\/www.eventbrite.co.uk\">eventbrite.co.uk<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Mail Chimp<br \/>\n<\/td><td class=''><br \/>\n\u0418\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u0434\u043b\u044f \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u0438 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f e-mail-\u0442\u0440\u0430\u0444\u0438\u043a\u0430<br \/>\n<\/td><td class=''><a href=\"http:\/\/www.mailchimp.com\">mailchimp.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''><br \/>\nMarket Research Society (\u041e\u0431\u0449\u0435\u0441\u0442\u0432\u043e \u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0445 \u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0439)<br \/>\n<\/td><td class=''><br \/>\n\u0412\u0435\u0434\u0443\u0449\u0430\u044f \u043c\u0435\u0436\u0434\u0443\u043d\u0430\u0440\u043e\u0434\u043d\u0430\u044f \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0430\u044f \u0430\u0441\u0441\u043e\u0446\u0438\u0430\u0446\u0438\u044f \u0434\u043b\u044f \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0441\u0442\u043e\u0432 \u043f\u043e \u0440\u0430\u0431\u043e\u0442\u0435 \u0441 \u0434\u0430\u043d\u043d\u044b\u043c\u0438, \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u044b\u043c\u0438 \u0434\u043b\u044f \u043f\u0440\u0438\u043d\u044f\u0442\u0438\u044f \u0440\u0435\u0448\u0435\u043d\u0438\u0439, \u0441\u0432\u044f\u0437\u0430\u043d\u043d\u044b\u0445 \u0441 \u043a\u043e\u043c\u043c\u0435\u0440\u0447\u0435\u0441\u043a\u043e\u0439 \u0438 \u043e\u0431\u0449\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0439 \u043f\u043e\u043b\u0438\u0442\u0438\u043a\u043e\u0439<br \/>\n<\/td><td class=''><a href=\"http:\/\/www.mrs.org.uk\">mrs.org.uk<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Polldaddy<\/td><td class=''><br \/>\n\u0418\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u0434\u043b\u044f \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043e\u043f\u0440\u043e\u0441\u043e\u0432<br \/>\n<\/td><td class=''><a href=\"http:\/\/www.polldaddy.com\">polldaddy.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Smart Survey<\/td><td class=''><br \/>\n\u0418\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u0434\u043b\u044f \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043e\u043f\u0440\u043e\u0441\u043e\u0432<br \/>\n<\/td><td class=''><a href=\"http:\/\/www.smartsurvey.co.uk\">smartsurvey.co.uk<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Survey Monkey<\/td><td class=''><br \/>\n\u0418\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u0434\u043b\u044f \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043e\u043f\u0440\u043e\u0441\u043e\u0432<br \/>\n<\/td><td class=''><a href=\"http:\/\/www.surveymonkey.co.uk\">surveymonkey.co.uk<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><b>Business insights and data visualisation<\/b><\/td><td class=''>Microsoft BI<\/td><td class=''><br \/>\n\u0418\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u0434\u043b\u044f \u0432\u0438\u0437\u0443\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0438 \u0434\u0430\u043d\u043d\u044b\u0445<br \/>\n<\/td><td class=''><a href=\"http:\/\/powerbi.microsoft.com\">powerbi.microsoft.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Tableau<\/td><td class=''><br \/>\n\u0418\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u0434\u043b\u044f \u0432\u0438\u0437\u0443\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0438 \u0434\u0430\u043d\u043d\u044b\u0445 \u0438\u0437 \u0440\u0430\u0437\u043d\u044b\u0445 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u043e\u0432<br \/>\n<\/td><td class=''><a href=\"http:\/\/www.tableau.com\">tableau.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Piktochart<\/td><td class=''><br \/>\n\u0418\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u0434\u043b\u044f \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u0438\u043d\u0444\u043e\u0433\u0440\u0430\u0444\u0438\u043a\u0438<br \/>\n<\/td><td class=''><a href=\"http:\/\/piktochart.com\">piktochart.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Prezi<\/td><td class=''><br \/>\n\u0418\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u0434\u043b\u044f \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u043f\u0440\u0435\u0437\u0435\u043d\u0442\u0430\u0446\u0438\u0439<br \/>\n<\/td><td class=''><a href=\"http:\/\/prezi.com\">prezi.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><b>Miscellaneous<\/b><\/td><td class=''>AMEC<\/td><td class=''><br \/>\n\u0421\u0430\u043c\u044b\u0439 \u0430\u0432\u0442\u043e\u0440\u0438\u0442\u0435\u0442\u043d\u044b\u0439 \u0440\u0435\u0441\u0443\u0440\u0441 \u043f\u043e \u043e\u0446\u0435\u043d\u043a\u0435 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u0438 \u0430\u043d\u0430\u043b\u0438\u0437\u0443 PR, \u043c\u0435\u0434\u0438\u0430 \u0438 \u0442. \u0434.; \u0442\u0430\u043a\u0436\u0435 \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u044b \u0441\u043f\u0438\u0441\u043a\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439, \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u044e\u0449\u0438\u0445 \u0442\u0430\u043a\u0438\u0435 \u0443\u0441\u043b\u0443\u0433\u0438, \u0438 \u043b\u0443\u0447\u0448\u0438\u0445 \u043f\u0440\u0430\u043a\u0442\u0438\u043a, \u0438 \u0440\u0430\u0437\u0431\u043e\u0440 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u044b\u0445 \u043f\u0440\u0438\u043c\u0435\u0440\u043e\u0432<br \/>\n<\/td><td class=''><a href=\"http:\/\/www.amecorg.com\/resource-centre\">amecorg.com\/resource-centre<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''><br \/>\nCIPR (\u0418\u043d\u0441\u0442\u0438\u0442\u0443\u0442 \u043f\u043e \u0441\u0432\u044f\u0437\u044f\u043c \u0441 \u043e\u0431\u0449\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0441\u0442\u044c\u044e, \u0412\u0435\u043b\u0438\u043a\u043e\u0431\u0440\u0438\u0442\u0430\u043d\u0438\u044f)<br \/>\n<\/td><td class=''><br \/>\n\u041f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u0434\u043e\u0441\u0442\u0443\u043f \u043a \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u044b\u043c \u0440\u0435\u0441\u0443\u0440\u0441\u0430\u043c \u0438 \u043b\u0438\u0442\u0435\u0440\u0430\u0442\u0443\u0440\u0435, \u0442\u0430\u043a\u0438\u043c \u043a\u0430\u043a \u00ab\u0420\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u043f\u043e \u0430\u043d\u0430\u043b\u0438\u0437\u0443 \u043c\u0435\u0434\u0438\u0430\u00bb \u0438 \u00ab\u0420\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u043f\u043e \u0430\u043d\u0430\u043b\u0438\u0437\u0443 \u0441\u043e\u0446. \u043c\u0435\u0434\u0438\u0430\u00bb<br \/>\n<\/td><td class=''><a href=\"http:\/\/www.cipr.co.uk\">cipr.co.uk<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>data.gov.uk<\/td><td class=''><br \/>\n\u0410\u0433\u0440\u0435\u0433\u0430\u0442\u043e\u0440 \u0434\u0430\u043d\u043d\u044b\u0445, \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u043c\u044b\u0445 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u043c\u0438 \u0433\u043e\u0441\u0443\u0434\u0430\u0440\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u043c\u0438 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0430\u043c\u0438, \u043d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u043c\u0438 \u043e\u0442\u0440\u0430\u0441\u043b\u0435\u0432\u044b\u043c\u0438 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u044f\u043c\u0438 \u0438 \u043c\u0435\u0441\u0442\u043d\u044b\u043c\u0438 \u0432\u043b\u0430\u0441\u0442\u044f\u043c\u0438 \u0432 \u0412\u0435\u043b\u0438\u043a\u043e\u0431\u0440\u0438\u0442\u0430\u043d\u0438\u0438 (\u0441 \u043f\u043e\u0438\u0441\u043a\u043e\u043c)<br \/>\n<\/td><td class=''><a href=\"http:\/\/gov.uk\">gov.uk<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''><br \/>\nICCO (\u041c\u0435\u0436\u0434\u0443\u043d\u0430\u0440\u043e\u0434\u043d\u0430\u044f \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u044f \u043a\u043e\u043d\u0441\u0443\u043b\u044c\u0442\u0430\u043d\u0442\u043e\u0432 \u043f\u043e \u043a\u043e\u043c\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u044f\u043c)<br \/>\n<\/td><td class=''><br \/>\n\u041c\u0435\u0436\u0434\u0443\u043d\u0430\u0440\u043e\u0434\u043d\u0430\u044f \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u044f PR-\u043a\u043e\u043d\u0441\u0443\u043b\u044c\u0442\u0430\u043d\u0442\u043e\u0432<br \/>\n<\/td><td class=''><a href=\"http:\/\/www.iccopr.com\">iccopr.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''><br \/>\nIPR (\u0418\u043d\u0441\u0442\u0438\u0442\u0443\u0442 \u043f\u043e \u0441\u0432\u044f\u0437\u044f\u043c \u0441 \u043e\u0431\u0449\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0441\u0442\u044c\u044e)<br \/>\n<\/td><td class=''><br \/>\n\u041d\u0435\u043a\u043e\u043c\u043c\u0435\u0440\u0447\u0435\u0441\u043a\u0438\u0439 \u0444\u043e\u043d\u0434, \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0437\u0438\u0440\u0443\u044e\u0449\u0438\u0439\u0441\u044f \u043d\u0430 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0438 \u0441\u0432\u044f\u0437\u0435\u0439 \u0441 \u043e\u0431\u0449\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0441\u0442\u044c\u044e<br \/>\n<\/td><td class=''><a href=\"http:\/\/www.instituteforpr.org\">instituteforpr.org<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Neighbourhood Statistics<\/td><td class=''><br \/>\n\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a \u0434\u0430\u043d\u043d\u044b\u0445 \u0434\u043b\u044f \u0442\u0435\u0445, \u043a\u0442\u043e \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u043d\u0430\u0434 \u043f\u0440\u043e\u0435\u043a\u0442\u0430\u043c\u0438, \u043f\u0440\u0438\u0432\u044f\u0437\u0430\u043d\u043d\u044b\u043c\u0438 \u043a \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u043e\u043c\u0443 \u0440\u0435\u0433\u0438\u043e\u043d\u0443 \u0438\u043b\u0438 \u043c\u0435\u0441\u0442\u043d\u043e\u0441\u0442\u0438<br \/>\n<\/td><td class=''><a href=\"http:\/\/www.neighbourhood.statistics.gov.uk\">neighbourhood.statistics.gov.uk<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''><br \/>\nOFCOM (\u0414\u0435\u043f\u0430\u0440\u0442\u0430\u043c\u0435\u043d\u0442 \u043c\u0430\u0441\u0441\u043e\u0432\u044b\u0445 \u043a\u043e\u043c\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0439 \u0412\u0435\u043b\u0438\u043a\u043e\u0431\u0440\u0438\u0442\u0430\u043d\u0438\u0438)<br \/>\n<\/td><td class=''><br \/>\n\u0421\u0430\u0439\u0442 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438 \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0435\u0442 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e \u043e \u0432\u043b\u0430\u0434\u0435\u043b\u044c\u0446\u0430\u0445 \u0438 \u0437\u0440\u0438\u0442\u0435\u043b\u044f\u0445\/\u0441\u043b\u0443\u0448\u0430\u0442\u0435\u043b\u044f\u0445\/\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f\u0445 \u0422\u0412-\u043a\u0430\u043d\u0430\u043b\u043e\u0432, \u0446\u0438\u0444\u0440\u043e\u0432\u044b\u0445 \u0440\u0430\u0434\u0438\u043e\u0441\u0442\u0430\u043d\u0446\u0438\u0439 \u0438 \u0441\u0442\u0430\u0446\u0438\u043e\u043d\u0430\u0440\u043d\u044b\u0445\/\u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0442\u0435\u043b\u0435\u0444\u043e\u043d\u043e\u0432<br \/>\n<\/td><td class=''><a href=\"http:\/\/www.ofcom.org\">ofcom.org<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''><br \/>\nONS \u2013 (\u0414\u0435\u043f\u0430\u0440\u0442\u0430\u043c\u0435\u043d\u0442 \u043d\u0430\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0439 \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0438 \u0412\u0435\u043b\u0438\u043a\u043e\u0431\u0440\u0438\u0442\u0430\u043d\u0438\u0438)<br \/>\n<\/td><td class=''><br \/>\n\u0420\u0430\u0437\u043d\u043e\u043e\u0431\u0440\u0430\u0437\u043d\u044b\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 (\u0432\u043a\u043b\u044e\u0447\u0430\u044f \u0434\u0430\u043d\u043d\u044b\u0435 \u043f\u0435\u0440\u0435\u043f\u0438\u0441\u0438 \u043d\u0430\u0441\u0435\u043b\u0435\u043d\u0438\u044f 2011 \u0433. \u0432 \u0412\u0435\u043b\u0438\u043a\u043e\u0431\u0440\u0438\u0442\u0430\u043d\u0438\u0438) \u0441 \u043f\u043e\u0438\u0441\u043a\u043e\u043c \u043f\u043e \u0442\u0435\u043c\u0435 \u0438 \u0430\u043b\u0444\u0430\u0432\u0438\u0442\u0443; \u0442\u0430\u043a\u0436\u0435 \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u0441\u0432\u043e\u0431\u043e\u0434\u043d\u044b\u0439 \u0434\u043e\u0441\u0442\u0443\u043f \u043a \u0441\u0430\u043c\u043e\u0439 \u043f\u043e\u0434\u0440\u043e\u0431\u043d\u043e\u0439 \u0438 \u0441\u0432\u0435\u0436\u0435\u0439 \u043e\u0444\u0438\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0439 \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0435 \u043f\u043e \u0440\u044b\u043d\u043a\u0443 \u0437\u0430\u043d\u044f\u0442\u043e\u0441\u0442\u0438 \u043f\u043e\u0441\u0440\u0435\u0434\u0441\u0442\u0432\u043e\u043c \u0440\u0435\u0441\u0443\u0440\u0441\u0430 \u043f\u043e\u0434 \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0435\u043c \u201cNomis\u201d<br \/>\n<\/td><td class=''><a href=\"http:\/\/www.ons.gov.uk\/ons\">ons.gov.uk\/ons<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''><br \/>\nPRCA (\u0410\u0441\u0441\u043e\u0446\u0438\u0430\u0446\u0438\u044f \u0441\u0432\u044f\u0437\u0435\u0439 \u0441 \u043e\u0431\u0449\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0441\u0442\u044c\u044e \u0438 \u043a\u043e\u043c\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0439 \u0412\u0435\u043b\u0438\u043a\u043e\u0431\u0440\u0438\u0442\u0430\u043d\u0438\u0438)<br \/>\n<\/td><td class=''><br \/>\n\u041f\u0440\u043e\u0434\u0432\u0438\u0433\u0430\u0435\u0442 \u0434\u0435\u044f\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0432 \u0441\u0444\u0435\u0440\u0435 \u0441\u0432\u044f\u0437\u0435\u0439 \u0441 \u043e\u0431\u0449\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0441\u0442\u044c\u044e \u0438 \u0432\u043d\u0443\u0442\u0440\u0435\u043d\u043d\u0438\u0445 \u043a\u043e\u043c\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0439, \u043f\u043e\u043c\u043e\u0433\u0430\u044f \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u044b\u043c \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0441\u0442\u0430\u043c \u0438 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u044f\u043c \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0442\u044c \u043c\u0430\u043a\u0441\u0438\u043c\u0443\u043c \u043f\u043e\u043b\u0435\u0437\u043d\u044b\u0445 \u0443\u0441\u043b\u0443\u0433 \u0438\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c<br \/>\n<\/td><td class=''><a href=\"http:\/\/www.prca.org.uk\">prca.org.uk<\/a><\/td><\/tr><\/tbody><\/table><\/div><style type='text\/css'>.avia-table-1 td:nth-of-type(1):before { content: '\u0422\u0438\u043f'; } .avia-table-1 td:nth-of-type(2):before { content: '\u041e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u044f'; } .avia-table-1 td:nth-of-type(3):before { content: '\n\u0427\u0442\u043e \u0441\u043e\u0431\u043e\u0439 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442\n'; } .avia-table-1 td:nth-of-type(4):before { content: '\n\u0421\u0441\u044b\u043b\u043a\u0430\n'; } <\/style><\/p><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='case-studies'  class='avia-section av-av_section-837ca91b05f1a99661c985bed67ffaa6 main_color avia-section-default avia-no-shadow  avia-builder-el-19  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-839'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c av_one_third  avia-builder-el-20  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_two_third-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_two_third-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_two_third-0aa7055fe62c3622faec82866afbaeb2 av_two_third  avia-builder-el-21  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Case Studies<\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe\">\n#top .hr.av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe .hr-inner{\nwidth:300px;\nborder-color:#ff5800;\n}\n<\/style>\n<div  class='hr av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe hr-custom  avia-builder-el-23  el_after_av_textblock  el_before_av_textblock  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p id=\"u22363-2\"><strong>FRAMEWORK CASE STUDIES:<\/strong><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-e64079afa21cff8c08ebaa3ccb280054 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock framework-case-studies'  itemprop=\"text\" ><p>THE STROKE ASSOCIATION<a class=\"framework-button\" href=\"https:\/\/amec.blazedev.co.uk\/amecframework\/assets\/ph-framework-case-study-stroke-association.pdf\" target=\"_blank\">DOWNLOAD<\/a><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-e64079afa21cff8c08ebaa3ccb280054 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock framework-case-studies'  itemprop=\"text\" ><p>NHS BLOOD &amp; TRANSPLANT<a class=\"framework-button\" href=\"https:\/\/amec.blazedev.co.uk\/amecframework\/assets\/ph-framework-casestudy-nhs-blood-and-transplant.pdf\" target=\"_blank\">DOWNLOAD<\/a><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-e64079afa21cff8c08ebaa3ccb280054 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock framework-case-studies'  itemprop=\"text\" ><p id=\"u10289-2\">STONER SLOTH<a class=\"framework-button\" href=\"https:\/\/amec.blazedev.co.uk\/amecframework\/assets\/jm-stoner-sloth-case-study.pdf\" target=\"_blank\">DOWNLOAD<\/a><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div id=\"u22363-4\" class=\"ts-Default-Link-Style--copy clearfix colelem shared_content\" data-content-guid=\"u22363-4_content\">\n<div id=\"u22372-4\" class=\"ts-Default-Link-Style--copy clearfix colelem shared_content\" data-content-guid=\"u22372-4_content\">\n<p id=\"u22372-2\"><strong>INTEGRATED COMMUNICATIONS CASE STUDIES:<\/strong><\/p>\n<\/div>\n<div id=\"pu10240-4\" class=\"clearfix colelem shared_content\" data-content-guid=\"pu10240-4_content\"><\/div>\n<\/div>\n<div id=\"pu10283-4\" class=\"clearfix colelem shared_content\" data-content-guid=\"pu10283-4_content\"><\/div>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-e64079afa21cff8c08ebaa3ccb280054 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock framework-case-studies'  itemprop=\"text\" ><p id=\"u10289-2\">WHO REALLY WON CHRISTMAS?<a class=\"framework-button\" href=\"https:\/\/amec.blazedev.co.uk\/amecframework\/assets\/who-really-won-christmas.pdf\" target=\"_blank\">DOWNLOAD<\/a><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-e64079afa21cff8c08ebaa3ccb280054 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock framework-case-studies'  itemprop=\"text\" ><p id=\"u10289-2\">THE SOCIAL PR VIRTUOSO<a class=\"framework-button\" href=\"https:\/\/amec.blazedev.co.uk\/amecframework\/assets\/sb-case-study-social-pr-virtuoso.pdf\" target=\"_blank\">DOWNLOAD<\/a><\/p>\n<\/div><\/section><\/p><\/div>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='further-reading'  class='avia-section av-av_section-e72acb0dbc10c4b9e7cd9ff34967d362 main_color avia-section-default avia-no-shadow  avia-builder-el-31  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-839'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c av_one_third  avia-builder-el-32  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_two_third-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_two_third-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_two_third-0aa7055fe62c3622faec82866afbaeb2 av_two_third  avia-builder-el-33  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div id=\"u2082-4\" class=\"clearfix colelem shared_content\" data-content-guid=\"u2082-4_content\">\n<h2 id=\"u2082-2\">\u041f\u043e\u043b\u0435\u0437\u043d\u0430\u044f \u043b\u0438\u0442\u0435\u0440\u0430\u0442\u0443\u0440\u0430\/\u0431\u0438\u0431\u043b\u0438\u043e\u0433\u0440\u0430\u0444\u0438\u044f<\/h2>\n<\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe\">\n#top .hr.av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe .hr-inner{\nwidth:300px;\nborder-color:#ff5800;\n}\n<\/style>\n<div  class='hr av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe hr-custom  avia-builder-el-35  el_after_av_textblock  el_before_av_textblock  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div id=\"u22363-4\" class=\"ts-Default-Link-Style--copy clearfix colelem shared_content\" data-content-guid=\"u22363-4_content\">\n<h3 id=\"u22363-2\">\u041e\u0426\u0415\u041d\u041a\u0410 \u042d\u0424\u0424\u0415\u041a\u0422\u0418\u0412\u041d\u041e\u0421\u0422\u0418 \u041a\u041e\u041c\u041c\u0423\u041d\u0418\u041a\u0410\u0426\u0418\u0419 \u0418 PR,<\/h3>\n<h4>\u041d\u0410\u0423\u0427\u041d\u0410\u042f \u041b\u0418\u0422\u0415\u0420\u0410\u0422\u0423\u0420\u0410, \u0413\u041b\u0410\u0412\u042b \u0418\u0417 \u041a\u041d\u0418\u0413<\/h4>\n<p id=\"u2076-6\">\n<\/div>\n<div id=\"pu10283-4\" class=\"clearfix colelem shared_content\" data-content-guid=\"pu10283-4_content\"><\/div>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-f49a2cdabdda14cee26eae80f9e39463 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock academic-books'  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Daymon, C., &amp; Holloway, I. (2011). Qualitative research methods in public relations and marketing communications (2nd ed.). Abingdon, UK: Routledge.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Blanchard, O. (2011). Social media ROI: Managing and measuring social media efforts in your organization. Indianapolis, IN: Que; Boston, MA: Pearson.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brody, E., &amp; Stone, G. (1989). Public relations research. New York, NY: Praeger.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Broom, G., &amp; Dozier, D. (1990). Using research in public relations: Applications to program management. Englewood Cliffs, NJ: Prentice-Hall.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Broom, G., &amp; Macnamara, J. (2009). Evaluating the program. In G. Broom, Cutlip &amp; Center\u2019s effective public relations (10th ed., pp. 349\u2013376). Upper Saddle River, NJ: Prentice Hall.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Devereaux Ferguson, S. (1999). Constructing a theoretical framework for evaluating public relations programs and activities. In M. Roloff (Ed.). Communication yearbook 21 (pp. 191\u2013229). Thousand Oaks, CA: Sage.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ehling, W. (1992). Estimating the value of public relations and communication to an organization. In J. Grunig (Ed.), Excellence in public relations and communication management (pp. 617\u2013638). Hillsdale, NJ: Lawrence Erlbaum.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gregory A., &amp; White, J. (2008). Introducing the Chartered Institute of Public Relations initiative: Moving on from talking about evaluation to incorporating it into better management of the practice. In B. van Ruler, A. Ver\u010di\u010d, &amp; D. Ver\u010di\u010d (Eds.), Public relations metrics, research and evaluation (pp. 307\u2013317). New York, NY: Routledge.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Grunig, J. (2008). Conceptualizing quantitative research in public relations. In B. van Ruler, A. Ver\u010di\u010d, &amp; D. Ver\u010di\u010d (Eds.), Public relations metrics, research and evaluation (pp. 88\u2013119). New York, NY: Routledge.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Grunig, L., Grunig, J., &amp; Dozier, D. (2002). Excellent organizations and effective organizations: A study of communication management in three countries. Mahwah, NJ: Lawrence Erlbaum.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Li, C., &amp; Stacks, D. (2015). Measuring the impact of social media on business profit and success. New York, NY: Peter Lang.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Likely, F., &amp; Watson, T. (2013). Measuring the edifice: Public relations measurement and evaluation practice over the course of 40 years. In K. Sriramesh, A. Zerfass, &amp; J. Kim, (Eds.), Public relations and communication management: Current trends and emerging topics (pp. 143\u2013162). New York, NY: Routledge. Available at http:\/\/eprints.bournemouth.ac.uk\/20494\/<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Macnamara, J. (2002). Research and evaluation. In C. Tymson &amp; P. Lazar, The new Australian and New Zealand public relations manual (21st Century ed., pp. 100\u2013134). Sydney, NSW: Tymson Communications.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Macnamara, J. (2012). Public Relations Theory, Practice, Critiques. Sydney, NSW: Pearson.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Paine, KD (2011) Measure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships. \u00a0Wiley<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pavlik, J. (1987). Public relations: What research tells us. Newbury Park, CA: Sage.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Shelddrake, P (2011) The Business of Influence: Reframing marketing and PR for the digital age Wiley.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Stacks, D. (2011). Primer of public relations research (2nd ed.). New York, NY: Guildford Press.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Stacks, D., &amp; Michaelson, D. (2010). A practitioner\u2019s guide to public relations research, measurement, and evaluation. New York, NY: Business Experts Press.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Stacks, D., &amp; Watson, M. (2007). Two-way communication based on quantitative research and measurement. In E. Toth (Ed.), The future of excellence in public relations and communication management: Challenges for the next generation (pp. 67\u201384). Mahwah, NJ; Lawrence Erlbaum.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Theaker, A. (2012). The public relations handbook (4th ed.). Abingdon, UK: Routledge. \u00a0van Ruler, B., Ver\u010di\u010d, A., &amp; Ver\u010di\u010d, D. (Eds.). (2008). Public relations metrics: Research and evaluation. New York, NY: Routledge.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Watson, T. (1996). New models for evaluating public relations practice. In B. Baerns &amp; J. Klewes (Eds.), Jahrbuch public relations (pp. 50\u201362). Dusseldorf: Econ Verlag.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Watson, T., &amp; Noble, P. (2005). Evaluating public relations: A best practice guide to public relations planning, research and evaluation. London, UK: Kogan Page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Watson, T., &amp; Noble, P. (2007). Evaluating public relations: A best practice guide to public relations planning, research and evaluation (2nd ed.). London, UK: Kogan Page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Watson, T., &amp; Noble, P. (2014). Evaluating Public Relations: A best practice guide to public relations planning, research and evaluation (3rd ed.). London, UK: Kogan Page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Weiner, Mark (2006) Unleashing the Power of PR: A contrarian\u2019s guide to Marketing and communications US: Wiley<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Zerfass, A. (2008). Corporate communication revisited: Integrating business strategy and strategic communication. In A. Zerfass, B. Van Ruler, &amp; K. Sriramesh (Eds.), Public relations research: European and international perspectives and innovations (pp. 65-96). Wiesbaden: VS Verlag f\u00fcr Sozialwissenschaften.<\/span><\/p>\n<p id=\"u2076-6\"><span style=\"font-weight: 400;\">Zerfass, A., van Ruler, B., &amp; Sriramesh, K. (Eds.). (2008). Public Relations Research: European and International Perspectives and Innovations. Wiesbaden, Germany: VS Verlag fur Sozialwissenschaften (Springer Science + Business Media).<\/span><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4><span style=\"font-weight: 400;\">\u0418\u041d\u0422\u0415\u0420\u041d\u0415\u0422-\u0421\u0422\u0410\u0422\u042c\u0418 \u0418 \u041f\u0420\u041e\u0424\u0415\u0421\u0421\u0418\u041e\u041d\u0410\u041b\u042c\u041d\u042b\u0415 \u041f\u0423\u0411\u041b\u0418\u041a\u0410\u0426\u0418\u0418 <\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Baskin, O., Hahn, J., Seaman, S., &amp; Reines, D. (2010). Perceived effectiveness and implementation of public relations measurement and evaluation tools among European providers and consumers of PR services. Public Relations Review, 36, 105\u2013111.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Distaso, M., McCorkindale, T., &amp; Wright, D. (2011). How public relations executives perceive and measure the impact of social media in their organizations. Public Relations Review, 37(3), 325\u2013328.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Available at https:\/\/www.researchgate.net\/publication\/251582796_How_public_relations_executives_perceive_and_measure_the_impact_of_social_media_in_their_organizations<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Donsbach, W., &amp; Brade, A. (2011). Nothing is as practical as a good theory: What communication research can offer to the practice of political communication. The International Journal of Press\/Politics, 16(4), 508\u2013522,<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fairchild, M. (2006). Evaluating public relations: a best practice guide to public relations planning, research and evaluation. Journal of Communication Management, 10(1), 113\u2013115. http:\/\/www.emeraldinsight.com\/doi\/abs\/10.1108\/13632540210807125<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fleisher, C., &amp; Mahaffy, D. (1997). A balanced scorecard approach to public relations management assessment. Public Relations Review, 23(2), 117\u2013123.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gregory, A. (2001). Public relations and evaluation: Does the reality match the rhetoric. Journal of Marketing Communications, 7, 171\u2013189.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gregory, A., &amp; Watson, T. (2008). Defining the gap between research and practice in public relations programme evaluation: Towards a new research agenda. Journal of Marketing Communications, 24(5), 337\u2013350.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lee, L., &amp; Yoon, Y. (2010). Return on investment (ROI) of international public relations: A country-level analysis. Public Relations Review, 36(1), 15\u201320.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lindenmann, W. (1990). Research, evaluation and measurement: A national perspective. Public Relations Review, 16(2), 3\u201316.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lindenman, W. (1993). An \u2018effectiveness yardstick\u2019 to measure public relations success. Public Relations Quarterly, 38(1), 7\u20139.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lindenmann, W. (1998). Only PR outcomes count: That is the real bottom line. Journal of Communication Management, 3(1), 66\u201373.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Macnamara, J. (1992). Evaluation of public relations: The Achilles Heel of the public relations profession. International Public Relations Review, 15(2), 19\u201325.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Macnamara, J. (2005). Media content analysis: Its uses, benefits and best practice methodology. Asia Pacific Public Relations Review, 6(1), 1\u201334. Available at http:\/\/amecorg.com\/wp-content\/uploads\/2011\/10\/Media-Content-Analysis-Paper.pdf<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Macnamara, J. (2014). The \u2018toe bone to the head bone\u2019 logic model to connect PR and corporate communication to organization outcomes. PRism, 11(1), 1\u201315. Available at http:\/\/www.prismjournal.org\/homepage.html<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Macnamara J. (2014). Emerging international standards for measurement and evaluation of public relations: A critical analysis. Public Relations Inquiry, 3(1), 7\u201328.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Macnamara, J. (2015). Breaking the measurement and evaluation deadlock: A new approach and model. Journal of Communication Management, 19(4), 1\u201318.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Meng J., &amp; Berger, B. (2012). Measuring return on investment (ROI) organizations\u2019 internal communication effort. Journal of Communication Management, 16(4), 332\u201354.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Michaelson, D., &amp; Stacks, D. (2011). Standardization in public relations measurement and evaluation. Public Relations Journal, 5(2), 1\u201322.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Michaelson, D., Wright, D., &amp; Stacks, D. (2012). Evaluating efficacy in public relations\/corporate communication programming: Towards establishing standards of campaign performance. Public Relations Journal, 6(5), 1\u201324. Available at http:\/\/www.prsa.org\/Intelligence\/PRJournal\/Vol6\/No5\/<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Noble, P., &amp; Watson, T. (1999). Applying a unified public relations evaluation model in a European context. Paper presented to Transnational Communication in Europe: Practice and Research International Congress, Berlin.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Stacks, D., &amp; Bowen, S. (2013). Toward the establishment of ethical standardization in public relations research, measurement and evaluation. Public Relations Journal, 7(3), 1\u201328. Available at http:\/\/www.prsa.org\/intelligence\/prjournal\/documents\/2013_stacksbowen.pdf<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Watson, T. (2005). ROI or evidence-based PR: The language of public relations evaluation. Prism, 3(1). Available at http:\/\/www.prismjournal.org\/fileadmin\/Praxis\/Files\/Journal_Files\/Issue3\/Watson.pdf<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Watson, T. (2008). Public relations research priorities: A Delphi study. Journal of Communication Management, 12(2), 104\u2013123.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Watson, T. (2012). The evolution of public relations measurement and evaluation. Public Relations Review, 38(3), 390\u2013398.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Watson, T., &amp; Zerfass, A. (2011). Return on investment in public relations: A critique of concepts used by practitioners from communication and management sciences perspectives. PRism, 8(1), 1\u201314. Available at http:\/\/www.prismjournal.org\/vol8_1.html<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Xavier, R., Patel, A., Johnston, K., Watson, T., &amp; Simmons, P. (2005). Using evaluation techniques and performance claims to demonstrate public relations impact: An Australian perspective. Public Relations Review, 31(3), 417\u2013424.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Zerfass, A. (2009). Institutionalizing strategic communication: Theoretical analysis and empirical evidence. International Journal of Strategic Communication, 3, 69 \u201371.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Zerfass, A. (2010). Assuring rationality and transparency in corporate communications. Theoretical foundations and empirical findings on communication controlling and communication performance management. In M. Dodd &amp; K. Yamamura (Eds.), Ethical Issues for Public Relations Practice in a Multicultural World, 13th International Public Relations Research Conference (pp. 947\u2013966). Gainesville, FL: Institute for Public Relations. Available at http:\/\/iprrc.org\/paperinfo_proceedings<\/span><\/h4>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4>\u0418\u041d\u0422\u0415\u0420\u041d\u0415\u0422-\u0421\u0422\u0410\u0422\u042c\u0418 \u0418 \u041f\u0420\u041e\u0424\u0415\u0421\u0421\u0418\u041e\u041d\u0410\u041b\u042c\u041d\u042b\u0415 \u041f\u0423\u0411\u041b\u0418\u041a\u0410\u0426\u0418\u0418<\/h4>\n<p><span style=\"font-weight: 400;\">Carroll, T., &amp; Stacks, D. (2004). Bibliography of public relations measurement. Gainesville, FL: Institute for Public Relations. Available at http:\/\/www.instituteforpr.org\/wp-content\/uploads\/PRM_Bibliography.pdf<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Childers, L., &amp; Grunig, J. (1999). Guidelines for measuring relationship in public relations. Gainesville, FL: Institute for Public Relations. Available at http:\/\/www.instituteforpr.org\/measuring-relationships\/<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Eisenmann, M., O\u2019Neil, J., &amp; Geddes, D. (2015). An examination of the validity, reliability and best practice related to the standards for traditional media. Research Journal of the Institute for Public Relations, 2(1), 1\u201329. Available at http:\/\/www.instituteforpr.org\/examination-validity-reliability-best-practices-related-standards-traditional-media\/<\/span><\/p>\n<p><span style=\"font-weight: 400;\">European Commission. (2014, August). Measuring the European Commission\u2019s communication: Technical and methodological report. Available at http:\/\/ec.europa.eu\/dgs\/communication\/about\/evaluation\/index_en.htm<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Henningsen, A., Traverse Healy, K., Gregory, A. Johannsen, A., Allison, R., Bozeat, N., &amp; Domaradzki, L. (2014, August 1). Measuring the European Commission\u2019s communication: Technical and methodological report. Available at http:\/\/ec.europa.eu\/dgs\/communication\/about\/evaluation\/index_en.htm<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Huhn, J., Sass, J., &amp; Storck, C. (2011). Communication controlling: How to maximize and demonstrate the value creation through communication. Berlin, Germany: German Public Relations Association (DPRG). Available at http:\/\/www.quadriga.eu\/_files\/downloads\/2011-11-16_position-paper_com-controlling.pdf<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Jeffrey, A. (2015). How to measure social media: Linking PR activities to target audience effects. The Measurement Standard, January 10. Available at http:\/\/www.themeasurementstandard.com\/2015\/01\/measure-social-media-choosing-tools-benchmarking<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Likely, F. (2012). 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Canadian Journal of Program Evaluation, 6(2), 95\u2013106.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 id=\"u2076-467\">\u0423\u041f\u0420\u0410\u0412\u041b\u0415\u041d\u0418\u0415 \u042d\u0424\u0424\u0415\u041a\u0422\u0418\u0412\u041d\u041e\u0421\u0422\u042c\u042e<\/h4>\n<p id=\"u2076-472\">Better Evaluation. (2015). An international collaboration to improve evaluation practice. Website resources. Available at\u00a0<a class=\"nonblock\" href=\"http:\/\/betterevaluation.org\/\" target=\"_blank\">http:\/\/betterevaluation.org\/<\/a><\/p>\n<p id=\"u2076-474\">Boardman, E., Greenberg, D., Vining, A., &amp; Weimer, D. (2010). Cost-benefit analysis concepts and practice (4th ed.). Upper Saddle River, NJ: Prentice Hall.<\/p>\n<p id=\"u2076-479\">Commonwealth Scientific and Industrial Research Organization. (2014). How CSIRO ensures it delivers impact. Sydney, NSW: Author. Available at <a class=\"nonblock\" href=\"http:\/\/www.csiro.au\/en\/About\/Strategy-structure\/Our-impact-framework\" target=\"_blank\">http:\/\/www.csiro.au\/en\/About\/Strategy-structure\/Our-impact-framework<\/a><\/p>\n<p id=\"u2076-484\">International Integrated Reporting Council. (2013). International Integrated Reporting Framework. London, UK. Available at\u00a0<a class=\"nonblock\" href=\"http:\/\/www.theiirc.org\/international-ir-framework\" target=\"_blank\">http:\/\/www.theiirc.org\/international-ir-framework<\/a><\/p>\n<p id=\"u2076-486\">Kaplan, R., &amp; Norton, D. (1992, January-February). The balanced scorecard: Measures that drive performance. Harvard Business Review, 70(1), 71\u201379.<\/p>\n<p id=\"u2076-488\">Layard, R., &amp; Glaister, S. (1994). Cost-benefit analysis (2nd ed). Cambridge, UK: Cambridge University Press.<\/p>\n<p id=\"u2076-490\">Levin, H., &amp; McEwan, P. (2001). Cost-effectiveness analysis: Methods and applications. Thousand Oaks, CA: Sage.<\/p>\n<p id=\"u2076-492\">Love, A. (1991). Internal evaluation: Building organizations from within. Newbury Park, CA: Sage.<\/p>\n<p id=\"u2076-494\">Mishan, E., &amp; Quah, E. (2007). Cost-benefit analysis (5th ed.). Milton Park, UK: Routledge.<\/p>\n<p id=\"u2076-496\">Walsh, C. (2008). Key management ratios (4th ed.). Harlow, UK: Prentice Hall\/Financial Times.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 id=\"u2076-499\">\u041c\u0410\u0420\u041a\u0415\u0422\u0418\u041d\u0413<\/h4>\n<p id=\"u2076-504\">Content Marketing Framework: Measurement. (n.d.). Content Marketing Institute. Available at\u00a0<a class=\"nonblock\" href=\"http:\/\/contentmarketinginstitute.com\/measurement\/\" target=\"_blank\">http:\/\/contentmarketinginstitute.com\/measurement\/<\/a><\/p>\n<p id=\"u2076-506\">Farris, P., Bendle, N., Pfeifer, P., &amp; Reibstein, D. (2010). Marketing metrics: The definitive guide to measuring marketing performance (2nd ed.). Upper Saddle River, NJ: Pearson Education.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 id=\"u2076-509\">\u041d\u0410\u0414\u0416-\u041c\u0410\u0420\u041a\u0415\u0422\u0418\u041d\u0413<\/h4>\n<p id=\"u2076-511\">See \u2018<span style=\"font-weight: 400;\">\u041f\u041e\u0412\u0415\u0414\u0415\u041d\u0427\u0415\u0421\u041a\u0410\u042f \u042d\u041a\u041e\u041d\u041e\u041c\u0418\u041a\u0410<\/span>\u2019<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 id=\"u2076-514\">\u041f\u0421\u0418\u0425\u041e\u041b\u041e\u0413\u0418\u042f\/\u0421\u041e\u0426\u0418\u0410\u041b\u042c\u041d\u0410\u042f \u041f\u0421\u0418\u0425\u041e\u041b\u041e\u0413\u0418\u042f:<\/h4>\n<p id=\"u2076-516\">McGuire, W. (1985). Attitudes and attitude change. In G. Lindzey &amp; E. Aronson (Eds.), Handbook of social psychology (2nd ed., Vol. 3, pp. 136-314). Reading, MA: Addison-Wesley.<\/p>\n<p id=\"u2076-518\">McGuire, W. J. (2001). Input and output variables currently promising for constructing persuasive communications. In R. Rice &amp; C. Atkin (Eds.), Public communication campaigns (3rd ed., pp. 22\u201348). Thousand Oaks, CA: Sage.<\/p>\n<p id=\"u2076-520\">See also \u2018Engagement\u2019 and \u2018Behavioural Economics\/Insights\u2019<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 id=\"u2076-523\">\u0412\u041e\u0412\u041b\u0415\u0427\u0415\u041d\u041d\u041e\u0421\u0422\u042c<\/h4>\n<p id=\"u2076-525\">Macey, W., &amp; Schneider, B. (2008). The meaning of employee engagement. Industrial and Organizational Psychology, 1, 3\u201330.<\/p>\n<p id=\"u2076-527\">Meyer, J., &amp; Smith, C. (2000). HRM practices and organisational commitment: A test of a mediation model. Canadian Journal of Administrative Services, 17, 319\u2013331.<\/p>\n<p id=\"u2076-532\">\u00a0Rhoades, L., Eisenberger, R., &amp; Armeli, S. (2001). Affective commitment to the organization: The contribution of perceived organizational support. Journal of Applied Psychology, 86, 825\u2013836. Available\u00a0<a class=\"nonblock\" href=\"http:\/\/www.psychology.uh.edu\/faculty\/Eisenberger\/files\/04_Affective_Commitment_to_the_Organization.pdf\" target=\"_blank\">http:\/\/www.psychology.uh.edu\/faculty\/Eisenberger\/files\/04_Affective_Commitment_to_the_Organization.pdf<\/a><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 id=\"u2076-535\"><span id=\"u2076-534\">\u041f\u0420\u041e\u0427\u0410\u042f \u041b\u0418\u0422\u0415\u0420\u0410\u0422\u0423\u0420\u0410 \u041f\u041e \u0410\u041d\u0410\u041b\u0418\u0417\u0423<\/span><\/h4>\n<p id=\"u2076-540\">American Evaluation Society \u2013 <a class=\"nonblock\" href=\"http:\/\/www.eval.org\/\" target=\"_blank\">www.eval.org<\/a><\/p>\n<p id=\"u2076-545\">Australasian Evaluation Society \u2013 <a class=\"nonblock\" href=\"http:\/\/www.aes.asn.au\/\" target=\"_blank\">www.aes.asn.au<\/a><\/p>\n<p id=\"u2076-550\">Harvard Family Research Project, The Evaluation Exchange \u2013 <a class=\"nonblock\" href=\"http:\/\/www.gse.harvard.edu\/hfrp\/eval.html\" target=\"_blank\">www.gse.harvard.edu\/hfrp\/eval.html<\/a><\/p>\n<p id=\"u2076-555\">Trochim, W. (2006). Evaluation research. In Research methods knowledge base. Available at\u00a0<a class=\"nonblock\" href=\"http:\/\/www.socialresearchmethods.net\/kb\/evaluation.php\" target=\"_blank\">http:\/\/www.socialresearchmethods.net\/kb\/evaluation.php\u00a0<\/a><\/p>\n<p id=\"u2076-560\">United Kingdom Evaluation Society \u2013 <a class=\"nonblock\" href=\"http:\/\/www.evaluation.org.uk\/\" target=\"_blank\">http:\/\/www.evaluation.org.uk\/<\/a><\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":906,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"class_list":["post-839","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Resources - AMEC Integrated Evaluation Framework<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Resources - 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