{"id":3045,"date":"2018-03-21T10:12:58","date_gmt":"2018-03-21T10:12:58","guid":{"rendered":"https:\/\/amecorg.com\/amecframework\/ro\/?page_id=3045"},"modified":"2018-03-21T10:53:29","modified_gmt":"2018-03-21T10:53:29","slug":"resources","status":"publish","type":"page","link":"https:\/\/amec.blazedev.co.uk\/amecframework\/ro\/home\/supporting-material\/resources\/","title":{"rendered":"Resources"},"content":{"rendered":"<div class='clear'><\/div><div id='sub_menu1'  class='av-submenu-container av-av_submenu-17dd3491bfd896bb8ec94a709d963a28 main_color  avia-builder-el-0  el_before_av_section  avia-builder-el-first  side-menu av-sticky-submenu container_wrap fullsize' style='z-index:301' ><div class='container av-menu-mobile-disabled av-submenu-pos-center'><ul id='av-custom-submenu-1' class='av-subnav-menu' role='menu'>\n<li class='menu-item av-av_submenu_item-e8bdf3f172f87b0512fee13602a9bd4d menu-item-top-level menu-item-top-level-1' role='menuitem'><a href='#terminology'  ><span class='avia-bullet'><\/span><span class='avia-menu-text'>TERMINOLOGIE \u0218I DIC\u021aIONAR DE M\u0102SURARE \u00ceN PR \u0218I CERCETARE<\/span><\/a><\/li>\n<li class='menu-item av-av_submenu_item-bb103efd586d487a6406dd0a805e125e menu-item-top-level menu-item-top-level-2' role='menuitem'><a href='#guidelines'  ><span class='avia-bullet'><\/span><span class='avia-menu-text'>GHID PENTRU STABILIREA UNOR OBIECTIVE DE PR M\u0102SURABILE<\/span><\/a><\/li>\n<li class='menu-item av-av_submenu_item-29b95858cdaea48f664a8f26db56e830 menu-item-top-level menu-item-top-level-3' role='menuitem'><a href='#resource-table'  ><span class='avia-bullet'><\/span><span class='avia-menu-text'> RESURSE UTILE PENTRU UTILIZAREA CADRULUI DE LUCRU INTEGRAT<\/span><\/a><\/li>\n<li class='menu-item av-av_submenu_item-cd60ae892082b6507de6183a704636d2 menu-item-top-level menu-item-top-level-4' role='menuitem'><a href='#case-studies'  ><span class='avia-bullet'><\/span><span class='avia-menu-text'>CASE STUDIES<\/span><\/a><\/li>\n<li class='menu-item av-av_submenu_item-945bbd6e01dadfb2c7016cbf5f4dd6ac menu-item-top-level menu-item-top-level-5' role='menuitem'><a href='#further-reading'  ><span class='avia-bullet'><\/span><span class='avia-menu-text'>FURTHER READING \/ BIBLIOGRAPHY<\/span><\/a><\/li>\n<\/ul><\/div><\/div><div class='sticky_placeholder'><\/div>\n<div id='terminology'  class='avia-section av-av_section-36e01d3b1f843703d41c0aa16b591021 main_color avia-section-default avia-no-shadow  avia-builder-el-1  el_after_av_submenu  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-3045'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c av_one_third  avia-builder-el-2  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_two_third-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_two_third-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_two_third-0aa7055fe62c3622faec82866afbaeb2 av_two_third  avia-builder-el-3  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>TERMINOLOGIE \u0218I DIC\u021aIONAR DE M\u0102SURARE \u00ceN PR \u0218I CERCETARE<\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe\">\n#top .hr.av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe .hr-inner{\nwidth:300px;\nborder-color:#ff5800;\n}\n<\/style>\n<div  class='hr av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe hr-custom  avia-builder-el-5  el_after_av_textblock  el_before_av_textblock  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Analizele \u0219i statisticile sunt un subiect fierbinte pentru mediul de afaceri. \u00cen cei 20 de ani de experien\u021b\u0103 \u00een sectorul m\u0103sur\u0103rii comunic\u0103rii, nu a existat un interes a\u0219a de mare pentru acest subiect. Aceast\u0103 cerere a creat o mul\u021bime de furnizori noi \u0219i vechi care ofer\u0103 multe instrumente, solu\u021bii \u0219i servicii diferite pentru a monitoriza \u0219i evalua comunic\u0103rile. Potrivit wiki-ului lui Ken Burbary, exist\u0103 peste 220 de companii care ofer\u0103 aceste tipuri de servicii, iar num\u0103rul cre\u0219te zilnic.<\/p>\n<p>Acest num\u0103r mare de poten\u021biali furnizori cu niveluri diferite de experien\u021b\u0103 poate provoca probleme. Unul dintre acestea este lipsa de coeren\u021b\u0103 a rezultatelor atunci c\u00e2nd se m\u0103soar\u0103 aceea\u0219i campanie, \u00eentre un furnizor \u0219i altul. Una dintre problemele cheie este c\u0103, \u00een mod frecvent, furnizori folosesc termeni \u0219i defini\u021bii gre\u0219ite. De exemplu, &#8222;OTS&#8221;, &#8222;cititori&#8221;, &#8222;circula\u021bie&#8221; \u0219i &#8222;audien\u021b\u0103&#8221; sunt lucruri diferite, dar \u00een unele cazuri sunt folosite de furnizori diferi\u021bi ca \u0219i cum sensurile lor ar fi acelea\u0219i. Exist\u0103 multe alte exemple de astfle de probleme &#8211; \u00a0&#8222;hits&#8221; \u0219i &#8222;views of pages&#8221; v\u0103 sun\u0103 cunoscut?<\/p>\n<p>Ca industrie, dac\u0103 trebuie s\u0103 rezolv\u0103m aceast\u0103 problem\u0103, este imperativ s\u0103 spunem cu to\u021bii ce \u00een\u021belegem \u0219i s\u0103 credem ceea ce spunem. Av\u00e2nd \u00een vedere c\u0103 industria dore\u0219te s\u0103 stabileasc\u0103 standarde \u0219i s\u0103 demonstreze abord\u0103ri consistente \u0219i credibile \u00een ceea ce prive\u0219te m\u0103surarea, trebuie mai \u00eent\u00e2i s\u0103 fim alinia\u021bi \u00een spatele terminologiei coerente \u0219i corecte.<\/p>\n<p>Prietenii no\u0219tri de la IPR au produs o mare resurs\u0103 pentru a ajuta industria s\u0103 fac\u0103 exact acest lucru. &#8222;Dic\u021bionarul rela\u021biilor publice de m\u0103surare \u0219i cercetare&#8221; explic\u0103 cu exactitate fiecare termen \u00een uz comun \u0219i ofer\u0103 defini\u021bii. Editat de Don Stacks \u0219i Shannon Bowen, &#8222;Dic\u021bionarul rela\u021biilor publice de m\u0103surare \u0219i cercetare&#8221; poate fi desc\u0103rcat de aici.<\/p>\n<\/div><\/section><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='guidelines'  class='avia-section av-av_section-ba19096eaab5f32fc91e2f27be4c9573 main_color avia-section-default avia-no-shadow  avia-builder-el-7  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-3045'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c av_one_third  avia-builder-el-8  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_two_third-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_two_third-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_two_third-0aa7055fe62c3622faec82866afbaeb2 av_two_third  avia-builder-el-9  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>GHID PENTRU STABILIREA UNOR OBIECTIVE DE PR M\u0102SURABILE<\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe\">\n#top .hr.av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe .hr-inner{\nwidth:300px;\nborder-color:#ff5800;\n}\n<\/style>\n<div  class='hr av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe hr-custom  avia-builder-el-11  el_after_av_textblock  el_before_av_textblock  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>IPR, Institutul pentru Rela\u021bii Publice din SUA (diferit de Asocia\u021bia Expertilor \u00een Rela\u021bii Publice din Marea Britanie, CIPR), \u0219i-a actualizat excelenta Cartea Alb\u0103, &#8222;Orient\u0103ri pentru stabilirea obiectivelor m\u0103surabile de rela\u021bii publice&#8221;.<\/p>\n<p>Stabilirea de obiective m\u0103surabile la \u00eenceputul oric\u0103rei activit\u0103\u021bi de PR are o importan\u021b\u0103 fundamental\u0103. Obiectivele de comunicare trebuie s\u0103 sprijine obiectivele organiza\u021biei. Acestea ar trebui s\u0103 fie SMART (specifice, m\u0103surabile, realizabile, relevante \u0219i definite \u00een timp). Acestea trebuie s\u0103 fie stabilite \u00eenainte de orice ac\u021biune, cu specificarea clar\u0103 a modului \u00een care va aduce succesul. Obiectivele de comunicare trebuie s\u0103 treac\u0103 dincolo de num\u0103rarea rezultatelor \u00a0c\u0103tre conectarea activit\u0103\u021bii de comunicare la atitudini \u0219i comportamente \u00een schimbare \u0219i, \u00een cele din urm\u0103, la impact organiza\u021bional.<\/p>\n<p>Excelenta Carte Alb\u0103 a IPR ofer\u0103 mult mai multe informa\u021bii cu privire la acest subiect extrem de important. Autorizat\u0103 de Comisia de m\u0103surare a IPR \u0219i condus\u0103 de Forrest W. Anderson, consultant pentru planificare \u0219i evaluare, de Linda Hadley, vicepre\u0219edinte senior Research, Porter Novelli, \u00a0CEO David RocklandPartner, Ketchum Global Research &amp; Analytics \u0219i Mark Weiner, CEO al PRIME Research Americas.<\/p>\n<p>Documentul &#8222;Ghidul pentru stabilirea obiectivelor m\u0103surabile de rela\u021bii publice&#8221; poate fi desc\u0103rcat\u0103 aici.<\/p>\n<\/div><\/section><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='resource-table'  class='avia-section av-av_section-ba66889ab988304653c937f50f5c39de main_color avia-section-default avia-no-shadow  avia-builder-el-13  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-3045'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c av_one_third  avia-builder-el-14  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_two_third-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_two_third-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_two_third-0aa7055fe62c3622faec82866afbaeb2 av_two_third  avia-builder-el-15  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>RESURSE UTILE PENTRU UTILIZAREA CADRULUI DE LUCRU INTEGRAT<\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe\">\n#top .hr.av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe .hr-inner{\nwidth:300px;\nborder-color:#ff5800;\n}\n<\/style>\n<div  class='hr av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe hr-custom  avia-builder-el-17  el_after_av_textblock  el_before_av_table  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div class='avia-data-table-wrap av-av_table-24f8615f79b661df6a729b42e276bf3d avia_responsive_table avia-table-1'><table  class='avia-table avia-data-table avia_pricing_default  avia-builder-el-18  el_after_av_hr  avia-builder-el-last  resources-table'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Table\" ><tbody><tr class='avia-heading-row'><th class='avia-highlight-col'>CATEGORIE<\/th><th class=''>ORGANIZA\u021aIE<\/th><th class=''> TIPURI DE DATE<\/th><th class=''>LINK<\/th><\/tr><tr class=''><td class='avia-highlight-col'><b> Media tradi\u021bional\u0103<\/b><\/td><td class=''>BARB &#8211; Broadcast Audience Research Boar<\/td><td class=''>lunare \u0219i trimestriale. Include informa\u021bii despre canale, programe \u0219i modul \u00een care sunt urm\u0103rite acestea<\/td><td class=''><a href=\"http:\/\/www.barb.co.uk\/\">barb.co.uk<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>JICREG &#8211; Joint Industry Committee for Regional Media Research<\/td><td class=''>Furnizeaz\u0103 rapoarte despre ziare \u0219i site-uri regionale, pe regiuni. Rapoartele acoper\u0103 readership \u0219i demografice de v\u00e2rst\u0103, gen \u0219i nivel socio-economic<\/td><td class=''><a href=\"http:\/\/jiab.jicreg.co.uk\/\">jiab.jicreg.co.uk<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Mediatel<\/td><td class=''>Mediatel este o surs\u0103 pentru date media, instrumente de planificare, informa\u021bii din zona de marketing, \u0219tiri \u0219i conferin\u021be<\/td><td class=''><a href=\"http:\/\/mediatel.co.uk\/\">mediatel.co.uk\/<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Newspaper Society<\/td><td class=''>Aceast\u0103 surs\u0103 are informa\u021bii limitate despre leadership \u0219i acoperire mediatic\u0103<\/td><td class=''><a href=\"http:\/\/www.newsmediauk.org\/\">newsmediauk.org<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>RAJAR &#8211; Radio Joint Audience Research<\/td><td class=''>Furnizeaz\u0103 cifre trimestriale cu privire la cele mai ascultate radiouri na\u021bionale \u0219i locale, inclusiv reach-ul \u0219i media orelor de ascultare\/per ascult\u0103tor. Include infografice \u0219i platforme digitale<\/td><td class=''><a href=\"http:\/\/www.nrs.co.uk\/\">nrs.co.uk<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>RAJAR &#8211; Radio Joint Audience Research<\/td><td class=''>Furnizeaz\u0103 cifre trimestriale cu privire la cele mai ascultate radiouri na\u021bionale \u0219i locale, inclusiv reach-ul \u0219i media orelor de ascultare\/per ascult\u0103tor. Include infografice \u0219i platforme digitale<\/td><td class=''><a href=\"http:\/\/www.rajar.co.uk\/\">rajar.co.uk<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><b>Social \/ digital media<\/b><\/td><td class=''>Alexa<\/td><td class=''>Surs\u0103 pentru date de trafic<\/td><td class=''><a href=\"http:\/\/www.alexa.com\/\">alexa.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Backtweets<\/td><td class=''>C\u0103utare de linkuri pe Twitter<\/td><td class=''><a href=\"http:\/\/backtweets.com\/\">backtweets.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Bitly<\/td><td class=''>Acesta este un instrument care genereaz\u0103 URL-uri scurte \u0219i analiza acestora \u00een raport cu istoricul de click-uri, distribuire pe Facebook sau Twitter<\/td><td class=''><a href=\"https:\/\/bitly.com\/\">bitly.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Buffer<\/td><td class=''>\u00ce\u021bi permite s\u0103 cre\u0219ti traficul \u0219i interactivitatea \u0219i s\u0103 salvezi timp \u00een social media<\/td><td class=''><a href=\"https:\/\/buffer.com\/\">buffer.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Facebook Insights<\/td><td class=''>Analizeaz\u0103 interac\u021biunile \u00een raport cu contul t\u0103u<\/td><td class=''><a href=\"https:\/\/www.facebook.com\/help\/search\/?q=insights\">facebook.com\/help\/search\/?q=insights<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Google Alerts<\/td><td class=''>Furnizeaz\u0103 alerte regulate despre noi site-uri, bloguri \u0219i \u00ee\u021bi permite s\u0103 faci c\u0103ut\u0103ri pe criterii date<\/td><td class=''><a href=\"https:\/\/www.google.co.uk\/alerts\">google.co.uk\/alerts<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Google Analytics<\/td><td class=''>Website analytics<\/td><td class=''><a href=\"https:\/\/www.google.co.uk\/analytics\/\">google.co.uk\/analytics<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Google News Search<\/td><td class=''>Titluri agregate \u0219i motor de c\u0103utare pentru multe servicii de \u0219tiri<\/td><td class=''><a href=\"https:\/\/news.google.co.uk\/\">news.google.co.uk<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Google Trends<\/td><td class=''>Explore trends in what people are searching for on Google Exploreaz\u0103 tendintele \u00een raport cu ce caut\u0103 oamenii pe internet<\/td><td class=''><a href=\"https:\/\/www.google.co.uk\/trends\/\">google.co.uk\/trends<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Hootsuite<\/td><td class=''>Instrument pentru social media de planificare \u0219i management<\/td><td class=''><a href=\"http:\/\/www.hootsuite.com\">hootsuite.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Kred<\/td><td class=''>Analizeaz\u0103 influen\u021ba \u0219i platforma<\/td><td class=''><a href=\"http:\/\/www.home.kred \">home.kred<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>LinkedIn Analytics<\/td><td class=''>Analizeaz\u0103 interac\u021biunea \u00een raport cu conturile individuale<\/td><td class=''><a href=\"http:\/\/www.linkedin.com\/help\">linkedin.com\/help<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Social Bakers<\/td><td class=''>Date legate de insight-uri din social media<\/td><td class=''><a href=\"http:\/\/www.socialbakers.com\">socialbakers.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Socialmention<\/td><td class=''>Cercetare \u0219i analiz\u0103 pe social media \u00een timp real<\/td><td class=''><a href=\"http:\/\/www.socialmention.com\">socialmention.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Thunderclap<\/td><td class=''>Thunderclap este o platform\u0103 care permite oamenilor \u0219i companiilor s\u0103 se \u00eentruneasc\u0103 \u0219i \u00eempreun\u0103 s\u0103 r\u0103sp\u00e2ndeasc\u0103 un mesaj<\/td><td class=''><a href=\"http:\/\/www.thunderclap.it\">thunderclap.it<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Traackr<\/td><td class=''>Identific\u0103 influnecerii \u0219i permite gestionarea de platform\u0103<\/td><td class=''><a href=\"http:\/\/www.traackr.com\">traackr.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Tweetdeck<\/td><td class=''>Instrument de monitorizare a Twitter \u0219i a interac\u021biunilor<\/td><td class=''><a href=\"http:\/\/tweetdeck.twitter.com\">tweetdeck.twitter.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Tweriod<\/td><td class=''>\u00ce\u021bi arat\u0103 care sunt cele mai bune perioade \u00een care s\u0103 postezi<\/td><td class=''><a href=\"http:\/\/www.tweriod.com\">tweriod.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Twitter Analytics<\/td><td class=''>Analizeaz\u0103 interac\u021biunea \u00een raport cu contul t\u0103u<\/td><td class=''><a href=\"http:\/\/www.analytics.twitter.com\">analytics.twitter.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><b>Paid media<\/b><br \/>\n<\/td><td class=''>IAB &#8211; Internet Advertising Bureau<\/td><td class=''>Site-ul include un instrument pentru jargon la sec\u021biunea de resurse \u0219i include date \u0219i infografice pe anumite sectoare<\/td><td class=''><a href=\"http:\/\/www.iabuk.net\">iabuk.net<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>IPA &#8211; Institute of Practitioners in Advertising<\/td><td class=''>Site-ul IPA Include un ghid de bune practici pentru evaluarea \u00een publicitate<\/td><td class=''><a href=\"http:\/\/www.ipa.co.uk\">ipa.co.uk<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Netvibes<\/td><td class=''>Ofer\u0103 solu\u021bii pentru agen\u021biile de PR \u0219i media, publicitate \u0219i social<\/td><td class=''><a href=\"http:\/\/www.netvibes.com\">netvibes.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><b>Market research<\/b><\/td><td class=''>Eventbrite<\/td><td class=''> Un instrument care permite promovarea, gestionarea invita\u021biilor \u0219i \u00eenregistrarea evenimentelor cu capacitatea de a monitoriza r\u0103spunsul \u0219i intrarea \u00een acea zi.<\/td><td class=''><a href=\"http:\/\/www.eventbrite.co.uk\">eventbrite.co.uk<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Mail Chimp<br \/>\n<\/td><td class=''>Un instrument de creare, trimitere \u0219i urm\u0103rire a traficului de e-mail.<\/td><td class=''><a href=\"http:\/\/www.mailchimp.com\">mailchimp.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Market Research Society<br \/>\n<\/td><td class=''>Societatea de Cercetare a Pie\u021bei (MRS) este cea mai important\u0103 asocia\u021bie de cercetare din lume. Pentru to\u021bi cei care au nevoie, folosesc, genereaz\u0103 sau interpreteaz\u0103 date esen\u021biale pentru a lua decizii bune privind politica comercial\u0103 \u0219i public\u0103.<\/td><td class=''><a href=\"http:\/\/www.mrs.org.uk\">mrs.org.uk<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Polldaddy<\/td><td class=''>Instrument pentru realizarea de sondaje online<\/td><td class=''><a href=\"http:\/\/www.polldaddy.com\">polldaddy.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Smart Survey<\/td><td class=''>Instrument pentru realizarea de sondaje online<\/td><td class=''><a href=\"http:\/\/www.smartsurvey.co.uk\">smartsurvey.co.uk<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Survey Monkey<\/td><td class=''>Instrument pentru realizarea de sondaje online<\/td><td class=''><a href=\"http:\/\/www.surveymonkey.co.uk\">surveymonkey.co.uk<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><b>Business insights and data visualisation<\/b><\/td><td class=''>Microsoft BI<\/td><td class=''>Microsoft Power BI transform\u0103 datele \u00een vizualuri<\/td><td class=''><a href=\"http:\/\/powerbi.microsoft.com\">powerbi.microsoft.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Tableau<\/td><td class=''>Instrument de vizualizare a datelor din surse diferite<\/td><td class=''><a href=\"http:\/\/www.tableau.com\">tableau.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Piktochart<\/td><td class=''>Instrument de creare de infografice<\/td><td class=''><a href=\"http:\/\/piktochart.com\">piktochart.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Prezi<\/td><td class=''>Software de prezentare<\/td><td class=''><a href=\"http:\/\/prezi.com\">prezi.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><b>Miscellaneous<\/b><\/td><td class=''>AMEC<\/td><td class=''>Site pentru resurse de m\u0103surare \u0219i analiz\u0103, care include \u0219i o list\u0103 a furnizorilor care pot asista cu m\u0103surarea, exemple de cele mai bune practici \u0219i studii de caz<\/td><td class=''><a href=\"http:\/\/www.amecorg.com\/resource-centre\">amecorg.com\/resource-centre<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>CIPR<\/td><td class=''>CIPR are o serie de resurse, inclusiv un Ghid de m\u0103surare \u00een social media \u0219i un Ghid de monitorizare \u00een social media.<\/td><td class=''><a href=\"http:\/\/www.cipr.co.uk\">cipr.co.uk<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>data.gov.uk<\/td><td class=''>Datele \u0219i rapoartele guvernamentale. Rafina\u021bi c\u0103utarea utiliz\u00e2nd meniul din partea st\u00e2ng\u0103 a paginii &#8211; &#8222;Tipul publica\u021biei&#8221; ofer\u0103 op\u021biuni de cercetare \u0219i analiz\u0103 \u0219i statistici.<\/td><td class=''><a href=\"http:\/\/gov.uk\">gov.uk<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>ICCO<\/td><td class=''>Organiza\u021bia Interna\u021bional\u0103 de Consultan\u021b\u0103 \u00een Comunica\u021bii (ICCO) este vocea consultan\u021bilor de rela\u021bii publice din \u00eentreaga lume<\/td><td class=''><a href=\"http:\/\/www.iccopr.com\">iccopr.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>IPR<\/td><td class=''>Institutul pentru Rela\u021bii Publice este o funda\u021bie non-profit dedicat\u0103 cercet\u0103rii \u00een \u0219i pentru rela\u021biile publice.<\/td><td class=''><a href=\"http:\/\/www.instituteforpr.org\">instituteforpr.org<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Neighbourhood Statistics<\/td><td class=''>Dac\u0103 lucra\u021bi la un proiect care se bazeaz\u0103 mai mult pe plan local sau regional, acest site ofer\u0103 o mul\u021bime de informa\u021bii.<\/td><td class=''><a href=\"http:\/\/www.neighbourhood.statistics.gov.uk\">neighbourhood.statistics.gov.uk<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>OFCOM &#8211; the communications regulator<\/td><td class=''>Site-ul OFCOM include cifre de proprietate \u0219i utilizare pentru televiziune, radio digital \u0219i telefoane fixe \/ mobile.<\/td><td class=''><a href=\"http:\/\/www.ofcom.org\">ofcom.org<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>ONS &#8211; Office for National Statistics<\/td><td class=''>O multitudine de date (inclusiv datele recens\u0103m\u00e2ntului din 2011) care pot fi accesate \u00een func\u021bie de tem\u0103 sau \u00een ordine alfabetic, \u00een loc s\u0103 cau\u021bi dup\u0103 un anumit sondaj. Nomis este un serviciu furnizat de Oficiul pentru Statistic\u0103 Na\u021bional\u0103, ONS, pentru a v\u0103 oferi acces gratuit la cele mai detaliate \u0219i actualizate statistici din surse oficiale ale pie\u021bei muncii din Regatul Unit<\/td><td class=''><a href=\"http:\/\/www.ons.gov.uk\/ons\">ons.gov.uk\/ons<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>PRCA<\/td><td class=''>PRCA promoveaz\u0103 toate aspectele legate de rela\u021biile publice \u0219i activitatea de comunicare intern\u0103, ajut\u00e2nd companiile s\u0103 maximizeze valoarea oferit\u0103 clien\u021bilor \u0219i organiza\u021biilor<\/td><td class=''><a href=\"http:\/\/www.prca.org.uk\">prca.org.uk<\/a><\/td><\/tr><\/tbody><\/table><\/div><style type='text\/css'>.avia-table-1 td:nth-of-type(1):before { content: 'CATEGORIE'; } .avia-table-1 td:nth-of-type(2):before { content: 'ORGANIZA\u021aIE'; } .avia-table-1 td:nth-of-type(3):before { content: ' TIPURI DE DATE'; } .avia-table-1 td:nth-of-type(4):before { content: 'LINK'; } <\/style><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='case-studies'  class='avia-section av-av_section-837ca91b05f1a99661c985bed67ffaa6 main_color avia-section-default avia-no-shadow  avia-builder-el-19  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-3045'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c av_one_third  avia-builder-el-20  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_two_third-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_two_third-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_two_third-0aa7055fe62c3622faec82866afbaeb2 av_two_third  avia-builder-el-21  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Case Studies<\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe\">\n#top .hr.av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe .hr-inner{\nwidth:300px;\nborder-color:#ff5800;\n}\n<\/style>\n<div  class='hr av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe hr-custom  avia-builder-el-23  el_after_av_textblock  el_before_av_textblock  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p id=\"u22363-2\"><strong>FRAMEWORK CASE STUDIES:<\/strong><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-e64079afa21cff8c08ebaa3ccb280054 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock framework-case-studies'  itemprop=\"text\" ><p>THE STROKE ASSOCIATION<a class=\"framework-button\" href=\"https:\/\/amec.blazedev.co.uk\/amecframework\/assets\/ph-framework-case-study-stroke-association.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">DOWNLOAD<\/a><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-e64079afa21cff8c08ebaa3ccb280054 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock framework-case-studies'  itemprop=\"text\" ><p>NHS BLOOD &amp; TRANSPLANT<a class=\"framework-button\" href=\"https:\/\/amec.blazedev.co.uk\/amecframework\/assets\/ph-framework-casestudy-nhs-blood-and-transplant.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">DOWNLOAD<\/a><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-e64079afa21cff8c08ebaa3ccb280054 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock framework-case-studies'  itemprop=\"text\" ><p id=\"u10289-2\">STONER SLOTH<a class=\"framework-button\" href=\"https:\/\/amec.blazedev.co.uk\/amecframework\/assets\/jm-stoner-sloth-case-study.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">DOWNLOAD<\/a><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div id=\"u22363-4\" class=\"ts-Default-Link-Style--copy clearfix colelem shared_content\" data-content-guid=\"u22363-4_content\">\n<div id=\"u22372-4\" class=\"ts-Default-Link-Style--copy clearfix colelem shared_content\" data-content-guid=\"u22372-4_content\">\n<p id=\"u22372-2\"><strong>INTEGRATED COMMUNICATIONS CASE STUDIES:<\/strong><\/p>\n<\/div>\n<div id=\"pu10240-4\" class=\"clearfix colelem shared_content\" data-content-guid=\"pu10240-4_content\"><\/div>\n<\/div>\n<div id=\"pu10283-4\" class=\"clearfix colelem shared_content\" data-content-guid=\"pu10283-4_content\"><\/div>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-e64079afa21cff8c08ebaa3ccb280054 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock framework-case-studies'  itemprop=\"text\" ><p id=\"u10289-2\">WHO REALLY WON CHRISTMAS?<a class=\"framework-button\" href=\"https:\/\/amec.blazedev.co.uk\/amecframework\/assets\/who-really-won-christmas.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">DOWNLOAD<\/a><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-e64079afa21cff8c08ebaa3ccb280054 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock framework-case-studies'  itemprop=\"text\" ><p id=\"u10289-2\">THE SOCIAL PR VIRTUOSO<a class=\"framework-button\" href=\"https:\/\/amec.blazedev.co.uk\/amecframework\/assets\/sb-case-study-social-pr-virtuoso.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">DOWNLOAD<\/a><\/p>\n<\/div><\/section><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='further-reading'  class='avia-section av-av_section-e72acb0dbc10c4b9e7cd9ff34967d362 main_color avia-section-default avia-no-shadow  avia-builder-el-31  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-3045'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c av_one_third  avia-builder-el-32  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_two_third-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_two_third-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_two_third-0aa7055fe62c3622faec82866afbaeb2 av_two_third  avia-builder-el-33  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div id=\"u2082-4\" class=\"clearfix colelem shared_content\" data-content-guid=\"u2082-4_content\">\n<h2 id=\"u2082-2\">FURTHER READING \/ BIBLIOGRAPHY<\/h2>\n<\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe\">\n#top .hr.av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe .hr-inner{\nwidth:300px;\nborder-color:#ff5800;\n}\n<\/style>\n<div  class='hr av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe hr-custom  avia-builder-el-35  el_after_av_textblock  el_before_av_textblock  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div id=\"u22363-4\" class=\"ts-Default-Link-Style--copy clearfix colelem shared_content\" data-content-guid=\"u22363-4_content\">\n<h3 id=\"u22363-2\">EVALUATION OF COMMUNICATION AND PUBLIC RELATIONS<\/h3>\n<h4>ACADEMIC BOOKS &amp; BOOK CHAPTERS<\/h4>\n<p id=\"u2076-6\">\n<\/div>\n<div id=\"pu10283-4\" class=\"clearfix colelem shared_content\" data-content-guid=\"pu10283-4_content\"><\/div>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-f49a2cdabdda14cee26eae80f9e39463 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock academic-books'  itemprop=\"text\" ><p id=\"u2076-6\">Daymon, C., &amp; Holloway, I. (2011). Qualitative research methods in public relations and marketing communications (2nd ed.). Abingdon, UK: Routledge.<\/p>\n<p id=\"u2076-8\">Blanchard, O. (2011). Social media ROI: Managing and measuring social media efforts in your organization. Indianapolis, IN: Que; Boston, MA: Pearson.<\/p>\n<p id=\"u2076-10\">Brody, E., &amp; Stone, G. (1989). Public relations research. New York, NY: Praeger.<\/p>\n<p id=\"u2076-12\">Broom, G., &amp; Dozier, D. (1990). Using research in public relations: Applications to program management. Englewood Cliffs, NJ: Prentice-Hall.<\/p>\n<p id=\"u2076-14\">Broom, G., &amp; Macnamara, J. (2009). Evaluating the program. In G. Broom, Cutlip &amp; Center\u2019s effective public relations (10th ed., pp. 349\u2013376). Upper Saddle River, NJ: Prentice Hall.<\/p>\n<p id=\"u2076-16\">Devereaux Ferguson, S. (1999). Constructing a theoretical framework for evaluating public relations programs and activities. In M. Roloff (Ed.). Communication yearbook 21 (pp. 191\u2013229). Thousand Oaks, CA: Sage.<\/p>\n<p id=\"u2076-18\">Ehling, W. (1992). Estimating the value of public relations and communication to an organization. In J. Grunig (Ed.), Excellence in public relations and communication management (pp. 617\u2013638). Hillsdale, NJ: Lawrence Erlbaum.<\/p>\n<p id=\"u2076-20\">Gregory A., &amp; White, J. (2008). Introducing the Chartered Institute of Public Relations initiative: Moving on from talking about evaluation to incorporating it into better management of the practice. In B. van Ruler, A. Ver\u010di\u010d, &amp; D. Ver\u010di\u010d (Eds.), Public relations metrics, research and evaluation (pp. 307\u2013317). New York, NY: Routledge.<\/p>\n<p id=\"u2076-22\">Grunig, J. (2008). Conceptualizing quantitative research in public relations. In B. van Ruler, A. Ver\u010di\u010d, &amp; D. Ver\u010di\u010d (Eds.), Public relations metrics, research and evaluation (pp. 88\u2013119). New York, NY: Routledge.<\/p>\n<p id=\"u2076-24\">Grunig, L., Grunig, J., &amp; Dozier, D. (2002). Excellent organizations and effective organizations: A study of communication management in three countries. Mahwah, NJ: Lawrence Erlbaum.<\/p>\n<p id=\"u2076-26\">Li, C., &amp; Stacks, D. (2015). Measuring the impact of social media on business profit and success. New York, NY: Peter Lang.<\/p>\n<p id=\"u2076-28\">Likely, F., &amp; Watson, T. (2013). Measuring the edifice: Public relations measurement and evaluation practice over the course of 40 years. In K. Sriramesh, A. Zerfass, &amp; J. Kim, (Eds.), Public relations and communication management: Current trends and emerging topics (pp. 143\u2013162). New York, NY: Routledge. Available at http:\/\/eprints.bournemouth.ac.uk\/20494\/<\/p>\n<p id=\"u2076-30\">Macnamara, J. (2002). Research and evaluation. In C. Tymson &amp; P. Lazar, The new Australian and New Zealand public relations manual (21st Century ed., pp. 100\u2013134). Sydney, NSW: Tymson Communications.<\/p>\n<p id=\"u2076-32\">Macnamara, J. (2012). Public Relations Theory, Practice, Critiques. Sydney, NSW: Pearson.<\/p>\n<p id=\"u2076-34\">Paine, KD (2011) Measure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships.\u00a0 Wiley<\/p>\n<p id=\"u2076-36\">Pavlik, J. (1987). Public relations: What research tells us. Newbury Park, CA: Sage.<\/p>\n<p id=\"u2076-38\">Shelddrake, P (2011) The Business of Influence: Reframing marketing and PR for the digital age Wiley.<\/p>\n<p id=\"u2076-40\">Stacks, D. (2011). Primer of public relations research (2nd ed.). New York, NY: Guildford Press.<\/p>\n<p id=\"u2076-42\">Stacks, D., &amp; Michaelson, D. (2010). A practitioner\u2019s guide to public relations research, measurement, and evaluation. New York, NY: Business Experts Press.<\/p>\n<p id=\"u2076-44\">Stacks, D., &amp; Watson, M. (2007). Two-way communication based on quantitative research and measurement. In E. Toth (Ed.), The future of excellence in public relations and communication management: Challenges for the next generation (pp. 67\u201384). Mahwah, NJ; Lawrence Erlbaum.<\/p>\n<p id=\"u2076-46\">Theaker, A. (2012). The public relations handbook (4th ed.). Abingdon, UK: Routledge.\u00a0 van Ruler, B., Ver\u010di\u010d, A., &amp; Ver\u010di\u010d, D. (Eds.). (2008). Public relations metrics: Research and evaluation. New York, NY: Routledge.<\/p>\n<p id=\"u2076-48\">Watson, T. (1996). New models for evaluating public relations practice. In B. Baerns &amp; J. Klewes (Eds.), Jahrbuch public relations (pp. 50\u201362). Dusseldorf: Econ Verlag.<\/p>\n<p id=\"u2076-50\">Watson, T., &amp; Noble, P. (2005). Evaluating public relations: A best practice guide to public relations planning, research and evaluation. London, UK: Kogan Page.<\/p>\n<p id=\"u2076-52\">Watson, T., &amp; Noble, P. (2007). Evaluating public relations: A best practice guide to public relations planning, research and evaluation (2nd ed.). London, UK: Kogan Page.<\/p>\n<p id=\"u2076-54\">Watson, T., &amp; Noble, P. (2014). Evaluating Public Relations: A best practice guide to public relations planning, research and evaluation (3rd ed.). London, UK: Kogan Page.<\/p>\n<p id=\"u2076-56\">Weiner, Mark (2006) Unleashing the Power of PR: A contrarian\u2019s guide to Marketing and communications US: Wiley<\/p>\n<p id=\"u2076-58\">Zerfass, A. (2008). Corporate communication revisited: Integrating business strategy and strategic communication. In A. Zerfass, B. Van Ruler, &amp; K. Sriramesh (Eds.), Public relations research: European and international perspectives and innovations (pp. 65-96). Wiesbaden: VS Verlag f\u00fcr Sozialwissenschaften.<\/p>\n<p id=\"u2076-60\">Zerfass, A., van Ruler, B., &amp; Sriramesh, K. (Eds.). (2008). Public Relations Research: European and International Perspectives and Innovations. Wiesbaden, Germany: VS Verlag fur Sozialwissenschaften (Springer Science + Business Media).<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4>ACADEMIC ARTICLES AND REFEREED CONFERENCE PAPERS<\/h4>\n<p id=\"u2076-65\">Baskin, O., Hahn, J., Seaman, S., &amp; Reines, D. (2010). Perceived effectiveness and implementation of public relations measurement and evaluation tools among European providers and consumers of PR services. Public Relations Review, 36, 105\u2013111.<\/p>\n<p id=\"u2076-67\">Distaso, M., McCorkindale, T., &amp; Wright, D. (2011). How public relations executives perceive and measure the impact of social media in their organizations. Public Relations Review, 37(3), 325\u2013328.<\/p>\n<p id=\"u2076-72\">Available at: \u00a0<a class=\"nonblock\" href=\"https:\/\/www.researchgate.net\/publication\/251582796_How_public_relations_executives_perceive_and_measure_the_impact_of_social_media_in_their_organizations\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.researchgate.net\/publication\/251582796_How_public_relations_executives_perceive_and_measure_the_impact_of_social_media_in_their_organizations<\/a><\/p>\n<p id=\"u2076-74\">Donsbach, W., &amp; Brade, A. (2011). Nothing is as practical as a good theory: What communication research can offer to the practice of political communication. The International Journal of Press\/Politics, 16(4), 508\u2013522,<\/p>\n<p id=\"u2076-79\">Fairchild, M. (2006). Evaluating public relations: a best practice guide to public relations planning, research and evaluation. Journal of Communication Management, 10(1), 113\u2013115.\u00a0<a class=\"nonblock\" href=\"http:\/\/www.emeraldinsight.com\/doi\/abs\/10.1108\/13632540210807125\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.emeraldinsight.com\/doi\/abs\/10.1108\/13632540210807125<\/a><\/p>\n<p id=\"u2076-81\">Fleisher, C., &amp; Mahaffy, D. (1997). A balanced scorecard approach to public relations management assessment. Public Relations Review, 23(2), 117\u2013123.<\/p>\n<p id=\"u2076-83\">Gregory, A. (2001). Public relations and evaluation: Does the reality match the rhetoric. Journal of Marketing Communications, 7, 171\u2013189.<\/p>\n<p id=\"u2076-85\">Gregory, A., &amp; Watson, T. (2008). Defining the gap between research and practice in public relations programme evaluation: Towards a new research agenda. Journal of Marketing Communications, 24(5), 337\u2013350.<\/p>\n<p id=\"u2076-87\">Lee, L., &amp; Yoon, Y. (2010). Return on investment (ROI) of international public relations: A country-level analysis. Public Relations Review, 36(1), 15\u201320.<\/p>\n<p id=\"u2076-89\">Lindenmann, W. (1990). Research, evaluation and measurement: A national perspective. Public Relations Review, 16(2), 3\u201316.<\/p>\n<p id=\"u2076-91\">Lindenman, W. (1993). An \u2018effectiveness yardstick\u2019 to measure public relations success. Public Relations Quarterly, 38(1), 7\u20139.<\/p>\n<p id=\"u2076-93\">Lindenmann, W. (1998). Only PR outcomes count: That is the real bottom line. Journal of Communication Management, 3(1), 66\u201373.<\/p>\n<p id=\"u2076-95\">Macnamara, J. (1992). Evaluation of public relations: The Achilles Heel of the public relations profession. International Public Relations Review, 15(2), 19\u201325.<\/p>\n<p id=\"u2076-100\">Macnamara, J. (2005). Media content analysis: Its uses, benefits and best practice methodology. Asia Pacific Public Relations Review, 6(1), 1\u201334. Available at <a class=\"nonblock\" href=\"http:\/\/amecorg.com\/wp-content\/uploads\/2011\/10\/Media-Content-Analysis-Paper.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/amecorg.com\/wp-content\/uploads\/2011\/10\/Media-Content-Analysis-Paper.pdf<\/a><\/p>\n<p id=\"u2076-105\">Macnamara, J. (2014). The \u2018toe bone to the head bone\u2019 logic model to connect PR and corporate communication to organization outcomes. PRism, 11(1), 1\u201315. Available at <a class=\"nonblock\" href=\"http:\/\/www.prismjournal.org\/homepage.html\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.prismjournal.org\/homepage.html<\/a><\/p>\n<p id=\"u2076-107\">Macnamara J. (2014). Emerging international standards for measurement and evaluation of public relations: A critical analysis. Public Relations Inquiry, 3(1), 7\u201328.<\/p>\n<p id=\"u2076-109\">Macnamara, J. (2015). Breaking the measurement and evaluation deadlock: A new approach and model. Journal of Communication Management, 19(4), 1\u201318.<\/p>\n<p id=\"u2076-111\">Meng J., &amp; Berger, B. (2012). Measuring return on investment (ROI) organizations\u2019 internal communication effort. Journal of Communication Management, 16(4), 332\u201354.<\/p>\n<p id=\"u2076-113\">Michaelson, D., &amp; Stacks, D. (2011). Standardization in public relations measurement and evaluation. Public Relations Journal, 5(2), 1\u201322.<\/p>\n<p id=\"u2076-118\">Michaelson, D., Wright, D., &amp; Stacks, D. (2012). Evaluating efficacy in public relations\/corporate communication programming: Towards establishing standards of campaign performance. Public Relations Journal, 6(5), 1\u201324. Available at\u00a0<a class=\"nonblock\" href=\"http:\/\/www.prsa.org\/Intelligence\/PRJournal\/Vol6\/No5\/\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.prsa.org\/Intelligence\/PRJournal\/Vol6\/No5\/<\/a><\/p>\n<p id=\"u2076-120\">Noble, P., &amp; Watson, T. (1999). Applying a unified public relations evaluation model in a European context. Paper presented to Transnational Communication in Europe: Practice and Research International Congress, Berlin.<\/p>\n<p id=\"u2076-125\">Stacks, D., &amp; Bowen, S. (2013). Toward the establishment of ethical standardization in public relations research, measurement and evaluation. Public Relations Journal, 7(3), 1\u201328. Available at\u00a0<a class=\"nonblock\" href=\"http:\/\/www.prsa.org\/intelligence\/prjournal\/documents\/2013_stacksbowen.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.prsa.org\/intelligence\/prjournal\/documents\/2013_stacksbowen.pdf<\/a><\/p>\n<p id=\"u2076-130\">Watson, T. (2005). ROI or evidence-based PR: The language of public relations evaluation. Prism, 3(1). Available at\u00a0<a class=\"nonblock\" href=\"http:\/\/www.prismjournal.org\/fileadmin\/Praxis\/Files\/Journal_Files\/Issue3\/Watson.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.prismjournal.org\/fileadmin\/Praxis\/Files\/Journal_Files\/Issue3\/Watson.pdf<\/a><\/p>\n<p id=\"u2076-132\">Watson, T. (2008). Public relations research priorities: A Delphi study. Journal of Communication Management, 12(2), 104\u2013123.<\/p>\n<p id=\"u2076-134\">Watson, T. (2012). The evolution of public relations measurement and evaluation. Public Relations Review, 38(3), 390\u2013398.<\/p>\n<p id=\"u2076-139\">Watson, T., &amp; Zerfass, A. (2011). Return on investment in public relations: A critique of concepts used by practitioners from communication and management sciences perspectives. PRism, 8(1), 1\u201314. Available at\u00a0<a class=\"nonblock\" href=\"http:\/\/www.prismjournal.org\/vol8_1.html\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.prismjournal.org\/vol8_1.html<\/a><\/p>\n<p id=\"u2076-141\">Xavier, R., Patel, A., Johnston, K., Watson, T., &amp; Simmons, P. (2005). Using evaluation techniques and performance claims to demonstrate public relations impact: An Australian perspective. Public Relations Review, 31(3), 417\u2013424.<\/p>\n<p id=\"u2076-143\">Zerfass, A. (2009). Institutionalizing strategic communication: Theoretical analysis and empirical evidence. International Journal of Strategic Communication, 3, 69 \u201371.<\/p>\n<p id=\"u2076-148\">Zerfass, A. (2010). Assuring rationality and transparency in corporate communications. Theoretical foundations and empirical findings on communication controlling and communication performance management. In M. Dodd &amp; K. Yamamura (Eds.), Ethical Issues for Public Relations Practice in a Multicultural World, 13th International Public Relations Research Conference (pp. 947\u2013966). Gainesville, FL: Institute for Public Relations. Available at <a class=\"nonblock\" href=\"http:\/\/iprrc.org\/paperinfo_proceedings\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/iprrc.org\/paperinfo_proceedings<\/a><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4>ONLINE ARTICLES AND PROFESSIONAL PAPERS<\/h4>\n<p id=\"u2076-156\">Carroll, T., &amp; Stacks, D. (2004). Bibliography of public relations measurement. Gainesville, FL: Institute for Public Relations. Available at <a class=\"nonblock\" href=\"http:\/\/www.instituteforpr.org\/wp-content\/uploads\/PRM_Bibliography.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.instituteforpr.org\/wp-content\/uploads\/PRM_Bibliography.pdf<\/a><\/p>\n<p id=\"u2076-161\">Childers, L., &amp; Grunig, J. (1999). Guidelines for measuring relationship in public relations. Gainesville, FL: Institute for Public Relations. Available at <a class=\"nonblock\" href=\"http:\/\/www.instituteforpr.org\/measuring-relationships\/\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.instituteforpr.org\/measuring-relationships\/<\/a><\/p>\n<p id=\"u2076-166\">Eisenmann, M., O\u2019Neil, J., &amp; Geddes, D. (2015). An examination of the validity, reliability and best practice related to the standards for traditional media. Research Journal of the Institute for Public Relations, 2(1), 1\u201329. Available at\u00a0<a class=\"nonblock\" href=\"http:\/\/www.instituteforpr.org\/examination-validity-reliability-best-practices-related-standards-traditional-media\/\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.instituteforpr.org\/examination-validity-reliability-best-practices-related-standards-traditional-media\/<\/a><\/p>\n<p id=\"u2076-171\">European Commission. (2014, August). Measuring the European Commission\u2019s communication: Technical and methodological report. Available at <a class=\"nonblock\" href=\"http:\/\/ec.europa.eu\/dgs\/communication\/about\/evaluation\/index_en.htm\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/ec.europa.eu\/dgs\/communication\/about\/evaluation\/index_en.htm<\/a><\/p>\n<p id=\"u2076-176\">Henningsen, A., Traverse Healy, K., Gregory, A. Johannsen, A., Allison, R., Bozeat, N., &amp; Domaradzki, L. (2014, August 1). Measuring the European Commission\u2019s communication: Technical and methodological report. Available at\u00a0<a class=\"nonblock\" href=\"http:\/\/ec.europa.eu\/dgs\/communication\/about\/evaluation\/index_en.htm\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/ec.europa.eu\/dgs\/communication\/about\/evaluation\/index_en.htm<\/a><\/p>\n<p id=\"u2076-181\">Huhn, J., Sass, J., &amp; Storck, C. (2011). Communication controlling: How to maximize and demonstrate the value creation through communication. Berlin, Germany: German Public Relations Association (DPRG). Available at<a class=\"nonblock\" href=\"http:\/\/www.quadriga.eu\/_files\/downloads\/2011-11-16_position-paper_com-controlling.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.quadriga.eu\/_files\/downloads\/2011-11-16_position-paper_com-controlling.pdf<\/a><\/p>\n<p id=\"u2076-186\">Jeffrey, A. (2015). How to measure social media: Linking PR activities to target audience effects. The Measurement Standard, January 10. Available at <a class=\"nonblock\" href=\"http:\/\/www.themeasurementstandard.com\/2015\/01\/measure-social-media-choosing-tools-benchmarking\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.themeasurementstandard.com\/2015\/01\/measure-social-media-choosing-tools-benchmarking<\/a><\/p>\n<p id=\"u2076-191\">Likely, F. (2012). Principles for the use of return on investment (ROI), Benefit-cost ratio (BCR) and cost-effectiveness analysis (CEA) financial metrics in a public relations\/communication (PR\/C) department. Paper presented to the 15th International Public Relations Research Conference, 8\u201310 March, Miami, FL. Available at <a class=\"nonblock\" href=\"http:\/\/www.instituteforpr.org\/wp-content\/uploads\/15th-IPRRC-Proceedings1.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.instituteforpr.org\/wp-content\/uploads\/15th-IPRRC-Proceedings1.pdf<\/a><\/p>\n<p id=\"u2076-196\">Likely, F., Rockland, D., &amp; Weiner, M. (2006). Perspectives on the ROI of media relations publicity efforts. Gainesville, FL: Institute for Public Relations. Available at <a class=\"nonblock\" href=\"http:\/\/www.instituteforpr.org\/research_single\/perspectives_on_the_roi\/\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.instituteforpr.org\/research_single\/perspectives_on_the_roi\/<\/a><\/p>\n<p id=\"u2076-201\">Lindenmann, W. (1997). Using research to measure the effectiveness of PR programs. Quirk\u2019s Marketing Research. Retrieved from <a class=\"nonblock\" href=\"http:\/\/www.quirks.com\/articles\/a1997\/19970204.aspx\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.quirks.com\/articles\/a1997\/19970204.aspx<\/a><\/p>\n<p id=\"u2076-206\">Lindenmann, W. (1997). Guidelines and standards for measuring and evaluating PR effectiveness. PR Pundit. Available at\u00a0<a class=\"nonblock\" href=\"http:\/\/prpundit.com\/pdf\/prTools\/MeasuringandEvaluatingPREffectiveness.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/prpundit.com\/pdf\/prTools\/MeasuringandEvaluatingPREffectiveness.pdf<\/a><\/p>\n<p id=\"u2076-211\">Lindenmann, W. (2001). Research doesn\u2019t have to put you in the poorhouse. Gainesville, FL: Institute for Public Relations. Available at <a class=\"nonblock\" href=\"http:\/\/www.instituteforpr.org\/topics\/research-savings\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.instituteforpr.org\/topics\/research-savings<\/a><\/p>\n<p id=\"u2076-216\">Lindenmann, W. (1997\/2003). Guidelines for measuring the effectiveness of PR programs and activities. Gainsville, FL: Institute for Public Relations. Retrieved <a class=\"nonblock\" href=\"http:\/\/www.instituteforpr.org\/wp-content\/uploads\/2002_MeasuringPrograms.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.instituteforpr.org\/wp-content\/uploads\/2002_MeasuringPrograms.pdf<\/a> (Original work published 1997)<\/p>\n<p id=\"u2076-221\">Macnamara, J. (2014). Breaking the PR measurement and evaluation deadlock: A new approach and model. Paper presented to the AMEC Summit on Measurement, Amsterdam, The Netherlands. Available at\u00a0<a class=\"nonblock\" href=\"http:\/\/amecorg.com\/downloads\/amsterdam2014\/Breaking-the-PR-Measurement-Deadlock-A-New-Approach-and-Model-Jim-Macnamara.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/amecorg.com\/downloads\/amsterdam2014\/Breaking-the-PR-Measurement-Deadlock-A-New-Approach-and-Model-Jim-Macnamara.pdf<\/a><\/p>\n<p id=\"u2076-226\">McCorkindale, T., DiStaso, M. (2014). The state of social media research: Where are we now, where we were and what it means for public relations. Research Journal of the Institute for Public Relations, 1(1), 1\u201317. Available at\u00a0<a class=\"nonblock\" href=\"http:\/\/www.instituteforpr.org\/state-social-media-research-now-means-public-relations\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.instituteforpr.org\/state-social-media-research-now-means-public-relations<\/a><\/p>\n<p id=\"u2076-231\">Sinickas, A. (2003). Focus on behaviour change to prove ROI. Strategic Communication Management, 7(6), 12\u201313. Available at\u00a0<a class=\"nonblock\" href=\"http:\/\/www.sinicom.com\/Sub%20Pages\/pubs\/articles\/article58.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.sinicom.com\/Sub%20Pages\/pubs\/articles\/article58.pdf<\/a><\/p>\n<p id=\"u2076-236\">Skelley, L., &amp; Ziviani, M. (2012). Measuring PR performance across borders: How a global programme works. In PR Professionals Definitive Guide to Measurement, Association for Measurement and Evaluation of Communication, London, UK. Available at\u00a0<a class=\"nonblock\" href=\"http:\/\/prguidetomeasurement.org\/wp-content\/uploads\/2013\/04\/Chapter-5-Laura-Skelley-Michael-Ziviani.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/prguidetomeasurement.org\/wp-content\/uploads\/2013\/04\/Chapter-5-Laura-Skelley-Michael-Ziviani.pdf<\/a><\/p>\n<p id=\"u2076-241\">Smith, B. (2008). Representing PR in the marketing mix: A study on public relations variables in marketing mix modelling. Gainesville, FL: Institute for Public Relations. Available at <a class=\"nonblock\" href=\"http:\/\/www.instituteforpr.org\/wp-content\/uploads\/BG_SmithKetchum.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.instituteforpr.org\/wp-content\/uploads\/BG_SmithKetchum.pdf<\/a><\/p>\n<p id=\"u2076-246\">Solis, B. (2010). ROI: How to measure return on investment in social media. @Brian Solis, 22 February. Available at\u00a0<a class=\"nonblock\" href=\"http:\/\/www.briansolis.com\/2010\/02\/roi-how-to-measure-return-on-investment-in-social-media\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.briansolis.com\/2010\/02\/roi-how-to-measure-return-on-investment-in-social-media<\/a><\/p>\n<p id=\"u2076-251\">DPRG\/ICV framework for communication controlling. Available at\u00a0<a class=\"nonblock\" href=\"http:\/\/www.communicationcontrolling.de\/en\/positions\/framework.html\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.communicationcontrolling.de\/en\/positions\/framework.html<\/a><\/p>\n<p id=\"u2076-256\">European Commission. (2015, July). Toolkit for the evaluation of the communication activities. Retrieved from\u00a0<a class=\"nonblock\" href=\"http:\/\/ec.europa.eu\/dgs\/communication\/about\/evaluation\/index_en.htm\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/ec.europa.eu\/dgs\/communication\/about\/evaluation\/index_en.htm<\/a><\/p>\n<p id=\"u2076-258\">Fairchild, M. (2001). The IPR toolkit: Planning, research and evaluation for public relations success (2nd ed.). London, UK: Institute of Public Relations (now CIPR).<\/p>\n<p id=\"u2076-260\">Fairchild, F., &amp; O\u2019Conner, N. (1999). The public relations research and evaluation toolkit: How to measure the effectiveness of PR. London, UK: Institute of Public Relations (now CIPR).<\/p>\n<p id=\"u2076-265\">GCS (Government Communication Service). (2015). Evaluation Framework. Cabinet Office, Whitehall, London, UK. Available at\u00a0<a class=\"nonblock\" href=\"https:\/\/gcs.civilservice.gov.uk\/guidance\/evaluation\/tools-and-resources\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/gcs.civilservice.gov.uk\/guidance\/evaluation\/tools-and-resources<\/a><\/p>\n<p id=\"u2076-267\">IPRA (International Public Relations Association). (1994). Public relations evaluation: Professional accountability, Gold Paper No. 11, November. Geneva, Switzerland: Author.<\/p>\n<p id=\"u2076-269\">Lindenman, W. (1997). Guidelines for measuring and evaluating PR effectiveness. Gainesville, FL: Institute for Public Relations.<\/p>\n<p id=\"u2076-274\">Lindenmann, W. (1997\/2003). Guidelines for measuring the effectiveness of PR programs and activities. Gainesville, FL: Institute for Public Relations. Available at <a class=\"nonblock\" href=\"http:\/\/www.instituteforpr.org\/wp-content\/uploads\/2002_MeasuringPrograms.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.instituteforpr.org\/wp-content\/uploads\/2002_MeasuringPrograms.pdf<\/a> . (Revised version of original work 1997)<\/p>\n<p id=\"u2076-279\">Lindenmann, W. (2006). Public Relations Research for Planning and Evaluation. Resource booklet. Gainesville, FL: Institute for Public Relations. Available at <a class=\"nonblock\" href=\"http:\/\/www.instituteforpr.org\/wp-content\/uploads\/2006_Planning_Eval.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.instituteforpr.org\/wp-content\/uploads\/2006_Planning_Eval.pdf<\/a><\/p>\n<p id=\"u2076-284\">Public Relations Institute of Australia. (2014). Principles on best practice in research, measurement, and evaluation in public relations. Available at <a class=\"nonblock\" href=\"http:\/\/www.pria.com.au\/documents\/item\/6726\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.pria.com.au\/documents\/item\/6726<\/a><\/p>\n<p id=\"u2076-289\">Public Relations Institute of Australia. (2014). Media and social media content analysis guidelines. Available at\u00a0<a class=\"nonblock\" href=\"http:\/\/www.pria.com.au\/documents\/item\/6727\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.pria.com.au\/documents\/item\/6727<\/a><\/p>\n<p id=\"u2076-294\">Public Relations Society of America. (2014). Measurement resources. Available at\u00a0<a class=\"nonblock\" href=\"http:\/\/www.prsa.org\/intelligence\/businesscase\/measurementresources\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.prsa.org\/intelligence\/businesscase\/measurementresources<\/a><\/p>\n<p id=\"u2076-299\">Stacks, D., &amp; Bowen, S. (Eds.). (2013). Dictionary of public relations measurement and research. Gainesville FL: Institute for Public Relations. Available at <a class=\"nonblock\" href=\"http:\/\/www.instituteforpr.org\/topics\/dictionary-of-public-relations-measurement-and-research\/\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.instituteforpr.org\/topics\/dictionary-of-public-relations-measurement-and-research\/\u00a0<\/a><\/p>\n<p id=\"u2076-302\">RESEARCH REPORTS<\/p>\n<p id=\"u2076-307\">Macnamara, J. (2014). The development of international standards for measurement and evaluation of public relations and corporate communication: A review. Sydney, NSW: Australian Centre for Public Communication, University of Technology Sydney. Available at <a class=\"nonblock\" href=\"https:\/\/www.uts.edu.au\/sites\/default\/files\/acpc-pr-measurement-and-evaluation-review.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.uts.edu.au\/sites\/default\/files\/acpc-pr-measurement-and-evaluation-review.pdf<\/a><\/p>\n<p id=\"u2076-312\">Wright, D., Gaunt, R., Leggetter, B., Daniels, M., &amp; Zerfass, A. (2009). Global survey of communications measurement 2009 \u2013 final report. London, UK: Association for Measurement and Evaluation of Communication. Available at <a class=\"nonblock\" href=\"http:\/\/amecorg.com\/wp-content\/uploads\/2011\/08\/Global-Survey-Communications_Measurement-20091.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/amecorg.com\/wp-content\/uploads\/2011\/08\/Global-Survey-Communications_Measurement-20091.pdf<\/a><\/p>\n<p id=\"u2076-316\">Zerfass, A., Ver\u010di\u010d, D., Verhoeven, P., Moreno, A., &amp; Tench, R. (2015). European communication monitor 2015. Brussels, Belgium: European Association for Communication Directors (EACD) and European Public Relations Education and Research Association (EUPRERA) in association with Helios Media, Berlin. Available at <a class=\"nonblock\" href=\"http:\/\/www.zerfass.de\/ECM-WEBSITE\/media\/ECM2015-Results-ChartVersion.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.zerfass.de\/ECM-WEBSITE\/media\/ECM2015-Results-ChartVersion.pdf<\/a><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 id=\"u2076-319\">OTHER RESOURCES FOR PR AND COMMUNICATION EVALUATION<\/h4>\n<p id=\"u2076-324\">Geddes, D., Grunig, J., Likely, F., Lindenmann, W., Macleod, S., Macnamara, J. Mathes, R., Paine, K., Rockland, D., Stacks, D., &amp; Watson, T. (2010). Thought leaders in PR measurement. Available at\u00a0<a class=\"nonblock\" href=\"http:\/\/www.communicationcontrolling.de\/en\/resources\/interviews\/thought-leaders.html\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.communicationcontrolling.de\/en\/resources\/interviews\/thought-leaders.html\u00a0<\/a><\/p>\n<p id=\"u2076-329\">Institute for Public Relations Measurement Commission. (2015). Research and conversations. Available at\u00a0<a class=\"nonblock\" href=\"http:\/\/www.instituteforpr.org\/center\/ipr-measurement-center\/\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.instituteforpr.org\/center\/ipr-measurement-center\/<\/a><\/p>\n<p id=\"u2076-334\">Melcrum. (2015). Measurement and evaluation. Web site resources for internal communication. Available at\u00a0<a class=\"nonblock\" href=\"https:\/\/www.melcrum.com\/internal-communication-measurement-evaluation\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.melcrum.com\/internal-communication-measurement-evaluation<\/a><\/p>\n<p id=\"u2076-339\">Paine Publishing. (n.d.). K. Paine (Publisher). Available at <a class=\"nonblock\" href=\"http:\/\/painepublishing.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/painepublishing.com\/<\/a><\/p>\n<p id=\"u2076-344\">Public Relations Society of America and American Statistical Association. (2011). Best Practices Guide for Use of Statistics in Public Relations. Available at <a class=\"nonblock\" href=\"http:\/\/amecorg.com\/white-papers-and-reports\/\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/amecorg.com\/white-papers-and-reports\/<\/a><\/p>\n<p id=\"u2076-349\">Salience Insight and News International. (n.d.). B. Paarlberg (Ed.), The Measurement Standard. Available at\u00a0<a class=\"nonblock\" href=\"http:\/\/www.themeasurementstandard.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.themeasurementstandard.com\/<\/a><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>EVALUATION LITERATURE IN OTHER DISCIPLINES<\/h3>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 id=\"u2076-354\">Behavioural Economics \/ Behavioural Insights:<\/h4>\n<p id=\"u2076-359\">Behavioural Insights. (2015). [Web site]. London, UK. Available at <a class=\"nonblock\" href=\"http:\/\/www.behaviouralinsights.co.uk\/\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.behaviouralinsights.co.uk<\/a><\/p>\n<p id=\"u2076-364\">\u00a0Psychology Today. (2015). [Web site]. Available at <a class=\"nonblock\" href=\"https:\/\/www.psychologytoday.com\/topics\/behavioral-economics\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.psychologytoday.com\/topics\/behavioral-economics<\/a><\/p>\n<p id=\"u2076-369\">Samson, A., (Ed.). (2014). The behavioral economics guide 2014. Available at\u00a0<a class=\"nonblock\" href=\"http:\/\/www.behavioraleconomics.com\/BEGuide2014.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.behavioraleconomics.com\/BEGuide2014.pdf<\/a><\/p>\n<p id=\"u2076-371\">Thaler, R., &amp; Sunstein, C. (2008). Nudge: Improving decisions about health, wealth, and happiness. New Haven, CT: Yale University Press<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 id=\"u2076-374\">Health Communication \/ Health Promotion:<\/h4>\n<p id=\"u2076-376\">Bauman, A., &amp; Nutbeam, D. (2014). Evaluation in a nutshell: A practical guide to the evaluation of health promotion programs (2nd ed.). North Ryde, NSW: McGraw-Hill.<\/p>\n<p id=\"u2076-378\">Hornik, R. (Ed.). (2002). Public health communication: Evidence for behavior change. Mahwah, NJ: Lawrence Erlbaum.<\/p>\n<p id=\"u2076-380\">Kreps, G. (2014). Evaluating health communication programs to enhance health care and health promotion. Journal of Health Communication: International Perspectives, 19(12), 1449\u20131459.<\/p>\n<p id=\"u2076-385\">O\u2019Connor-Fleming, M., Parker, E., Higgins, H., &amp; Gould, T. (2006). A framework for evaluating health promotion programs. Health Promotion Journal of Australia, 17(1), 61\u201366. Available at <a class=\"nonblock\" href=\"http:\/\/eprints.qut.edu.au\/9440\/1\/9440.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/eprints.qut.edu.au\/9440\/1\/9440.pdf<\/a><\/p>\n<p id=\"u2076-387\">Rice, R., &amp; Atkin, C. (Eds.). (2013). Public communication campaigns (4th ed.). Thousand Oaks, CA: Sage.<\/p>\n<p id=\"u2076-389\">Shiavo, R. (2014). Planning, implementing, and evaluating a health communication intervention. In Health communication: From theory to practice (2nd ed., Part 3). San Francisco, CA: Jossey-Bass.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 id=\"u2076-392\">Program Theory and Theory of Change:<\/h4>\n<p id=\"u2076-394\">Anderson, A. (2005). The community builder\u2019s approach to theory of change: A practical guide to theory and development. New York, NY: The Aspen Institute Roundtable on Community Change.<\/p>\n<p id=\"u2076-396\">Chen, H. (1990). Theory Driven Evaluations. Newbury Park, CA: Sage.<\/p>\n<p id=\"u2076-398\">Clark, H., &amp; Taplin, D. (2012). Theory of change basics: A primer on theory of change. New York, NY: Actknowledge.<\/p>\n<p id=\"u2076-403\">Milstein, B., &amp; Chapel, T. (2014). Developing a logic model or theory of change. Community Tool Box. Lawrence, KS: University of Kansas Work Group for Community Health and Development. Available at <a class=\"nonblock\" href=\"http:\/\/ctb.ku.edu\/en\/table-of-contents\/overview\/models-for-community-health-and-development\/logic-model-development\/main\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/ctb.ku.edu\/en\/table-of-contents\/overview\/models-for-community-health-and-development\/logic-model-development\/main<\/a><\/p>\n<p id=\"u2076-405\">Owen, J. (2006). Program evaluation: Forms and approaches (3rd ed.). Crows Nest, NSW: Allen &amp; Unwin.<\/p>\n<p id=\"u2076-407\">Rossi, P., Lipsey, M., &amp; Freeman, H. (2004). Evaluation: A systematic approach (7th ed.). Thousand Oaks, CA: Sage.<\/p>\n<p id=\"u2076-409\">Wholey, J. (1987). Evaluability assessment: Developing program theory. New Directions for Program Evaluation, 33, 77\u201392.<\/p>\n<p id=\"u2076-411\">Program Evaluation: (See also \u2018Program Logic Models\u2019)<\/p>\n<p id=\"u2076-413\">Barrett, F. (2013). Program evaluation: A step-by-step guide. Urbana, IL: Sunnycrest.<\/p>\n<p id=\"u2076-415\">Boulmetis, J., &amp; Dutwin, P. (2005). The ABCs of evaluation: Timeless techniques for program and project managers. San Francisco, CA: Wiley.<\/p>\n<p id=\"u2076-417\">Owen, J. (2006). Program evaluation: Forms and approaches (3rd ed.). Crows Nest, NSW: Allen &amp; Unwin.<\/p>\n<p id=\"u2076-419\">Rossi, P., Freeman, H., &amp; Lipsey, M. (2004). Evaluation. A systematic approach (7th ed.). Thousand Oaks, CA: Sage.<\/p>\n<p id=\"u2076-421\">Weiss, C. (1972). Evaluative research: Methods of assessing program effectiveness. Englewood Cliffs, NJ: Prentice Hall.<\/p>\n<p id=\"u2076-423\">Wholey, J. (1983). Evaluation and effective public management. Boston, MA: Little, Brown.<\/p>\n<p id=\"u2076-425\">Wholey J., Hatry, H., &amp; Newcomer, K. (Eds.). (2010). Handbook of practical program evaluation (3rd ed.). San Francisco, CA: Jossey-Bass.<\/p>\n<p id=\"u2076-427\">Yarbrough, B., Lyn, M., Shulha, H., Rodney K., &amp; Caruthers, A. (2011). The program evaluation standards: A guide for evaluators and evaluation Users (3rd ed.). Sage.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 id=\"u2076-430\">Program Logic Models:<\/h4>\n<p id=\"u2076-432\">Bennett, C. (1976). Analyzing impacts of extension programs, ESC-575.Washington, DC: US Department of Agriculture Extension Service.<\/p>\n<p id=\"u2076-434\">Fournier, D. (1995). Establishing evaluation conclusions: A distinction between general and working logic. New Directions for Program Evaluation, 68, 15\u201332.<\/p>\n<p id=\"u2076-439\">Henert, E., &amp; Taylor-Power, E. (2008). Developing a logic model: Teaching and training guide. Available at\u00a0<a class=\"nonblock\" href=\"http:\/\/www.uwex.edu\/ces\/pdande\/evaluation\/pdf\/lmguidecomplete.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.uwex.edu\/ces\/pdande\/evaluation\/pdf\/lmguidecomplete.pdf<\/a><\/p>\n<p id=\"u2076-441\">Julian, D. (1997). The utilization of the logic model as a system level planning and evaluation device. Evaluation and Program Planning, 20(3), 251\u2013257.<\/p>\n<p id=\"u2076-446\">Kellogg Foundation. (2004). Logic model development guide. Battle Creek, MI: Author. Available at\u00a0<a class=\"nonblock\" href=\"http:\/\/www.epa.gov\/evaluate\/pdf\/eval-guides\/logic-model-development-guide.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.epa.gov\/evaluate\/pdf\/eval-guides\/logic-model-development-guide.pdf<\/a><\/p>\n<p id=\"u2076-448\">Knowlton, L. &amp; Phillips, C. (2013). The logic model guidebook: Better strategies for great results (2nd ed.). Thousand Oaks, CA: Sage.<\/p>\n<p id=\"u2076-450\">McLaughlin, J., &amp; Jordan, J. (1999). Logic models: a tool for telling your program\u2019s performance story. Evaluation and Program Planning, 22(1), 65\u201372.<\/p>\n<p id=\"u2076-452\">Milstein, B., &amp; Chapel, T. (2014). Developing a logic model or theory of change. Community Tool Box.<\/p>\n<p id=\"u2076-457\">Lawrence, KS: University of Kansas Work Group for Community Health and Development. Available at <a class=\"nonblock\" href=\"http:\/\/ctb.ku.edu\/en\/table-of-contents\/overview\/models-for-community-health-and-development\/logic-model-development\/main\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/ctb.ku.edu\/en\/table-of-contents\/overview\/models-for-community-health-and-development\/logic-model-development\/main<\/a><\/p>\n<p id=\"u2076-462\">PCI (Practical Concepts, Inc.) (1979). The logical framework. A manager\u2019s guide to a scientific approach to design &amp; evaluation. Washington, DC. Available at <a class=\"nonblock\" href=\"http:\/\/pdf.usaid.gov\/pdf_docs\/pnabn963.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/pdf.usaid.gov\/pdf_docs\/pnabn963.pdf<\/a><\/p>\n<p id=\"u2076-464\">Rush, B., &amp; Ogbourne A. (1991). Program logic models: Expanding their role and structure for program planning and evaluation. Canadian Journal of Program Evaluation, 6(2), 95\u2013106.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 id=\"u2076-467\">Performance Management:<\/h4>\n<p id=\"u2076-472\">Better Evaluation. (2015). An international collaboration to improve evaluation practice. Website resources. Available at\u00a0<a class=\"nonblock\" href=\"http:\/\/betterevaluation.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/betterevaluation.org\/<\/a><\/p>\n<p id=\"u2076-474\">Boardman, E., Greenberg, D., Vining, A., &amp; Weimer, D. (2010). Cost-benefit analysis concepts and practice (4th ed.). Upper Saddle River, NJ: Prentice Hall.<\/p>\n<p id=\"u2076-479\">Commonwealth Scientific and Industrial Research Organization. (2014). How CSIRO ensures it delivers impact. Sydney, NSW: Author. Available at <a class=\"nonblock\" href=\"http:\/\/www.csiro.au\/en\/About\/Strategy-structure\/Our-impact-framework\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.csiro.au\/en\/About\/Strategy-structure\/Our-impact-framework<\/a><\/p>\n<p id=\"u2076-484\">International Integrated Reporting Council. (2013). International Integrated Reporting Framework. London, UK. Available at\u00a0<a class=\"nonblock\" href=\"http:\/\/www.theiirc.org\/international-ir-framework\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.theiirc.org\/international-ir-framework<\/a><\/p>\n<p id=\"u2076-486\">Kaplan, R., &amp; Norton, D. (1992, January-February). The balanced scorecard: Measures that drive performance. Harvard Business Review, 70(1), 71\u201379.<\/p>\n<p id=\"u2076-488\">Layard, R., &amp; Glaister, S. (1994). Cost-benefit analysis (2nd ed). Cambridge, UK: Cambridge University Press.<\/p>\n<p id=\"u2076-490\">Levin, H., &amp; McEwan, P. (2001). Cost-effectiveness analysis: Methods and applications. Thousand Oaks, CA: Sage.<\/p>\n<p id=\"u2076-492\">Love, A. (1991). Internal evaluation: Building organizations from within. Newbury Park, CA: Sage.<\/p>\n<p id=\"u2076-494\">Mishan, E., &amp; Quah, E. (2007). Cost-benefit analysis (5th ed.). Milton Park, UK: Routledge.<\/p>\n<p id=\"u2076-496\">Walsh, C. (2008). Key management ratios (4th ed.). Harlow, UK: Prentice Hall\/Financial Times.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 id=\"u2076-499\">Marketing:<\/h4>\n<p id=\"u2076-504\">Content Marketing Framework: Measurement. (n.d.). Content Marketing Institute. Available at\u00a0<a class=\"nonblock\" href=\"http:\/\/contentmarketinginstitute.com\/measurement\/\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/contentmarketinginstitute.com\/measurement\/<\/a><\/p>\n<p id=\"u2076-506\">Farris, P., Bendle, N., Pfeifer, P., &amp; Reibstein, D. (2010). Marketing metrics: The definitive guide to measuring marketing performance (2nd ed.). Upper Saddle River, NJ: Pearson Education.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 id=\"u2076-509\">Nudge Marketing:<\/h4>\n<p id=\"u2076-511\">See \u2018Behavioural Economics\/Insights\u2019<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 id=\"u2076-514\">Psychology\/Social Psychology:<\/h4>\n<p id=\"u2076-516\">McGuire, W. (1985). Attitudes and attitude change. In G. Lindzey &amp; E. Aronson (Eds.), Handbook of social psychology (2nd ed., Vol. 3, pp. 136-314). Reading, MA: Addison-Wesley.<\/p>\n<p id=\"u2076-518\">McGuire, W. J. (2001). Input and output variables currently promising for constructing persuasive communications. In R. Rice &amp; C. Atkin (Eds.), Public communication campaigns (3rd ed., pp. 22\u201348). Thousand Oaks, CA: Sage.<\/p>\n<p id=\"u2076-520\">See also \u2018Engagement\u2019 and \u2018Behavioural Economics\/Insights\u2019<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 id=\"u2076-523\">Engagement:<\/h4>\n<p id=\"u2076-525\">Macey, W., &amp; Schneider, B. (2008). The meaning of employee engagement. Industrial and Organizational Psychology, 1, 3\u201330.<\/p>\n<p id=\"u2076-527\">Meyer, J., &amp; Smith, C. (2000). HRM practices and organisational commitment: A test of a mediation model. Canadian Journal of Administrative Services, 17, 319\u2013331.<\/p>\n<p id=\"u2076-532\">\u00a0Rhoades, L., Eisenberger, R., &amp; Armeli, S. (2001). Affective commitment to the organization: The contribution of perceived organizational support. Journal of Applied Psychology, 86, 825\u2013836. Available\u00a0<a class=\"nonblock\" href=\"http:\/\/www.psychology.uh.edu\/faculty\/Eisenberger\/files\/04_Affective_Commitment_to_the_Organization.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.psychology.uh.edu\/faculty\/Eisenberger\/files\/04_Affective_Commitment_to_the_Organization.pdf<\/a><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 id=\"u2076-535\"><span id=\"u2076-534\">General Evaluation Resources:<\/span><\/h4>\n<p id=\"u2076-540\">American Evaluation Society \u2013 <a class=\"nonblock\" href=\"http:\/\/www.eval.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">www.eval.org<\/a><\/p>\n<p id=\"u2076-545\">Australasian Evaluation Society \u2013 <a class=\"nonblock\" href=\"http:\/\/www.aes.asn.au\/\" target=\"_blank\" rel=\"noopener noreferrer\">www.aes.asn.au<\/a><\/p>\n<p id=\"u2076-550\">Harvard Family Research Project, The Evaluation Exchange \u2013 <a class=\"nonblock\" href=\"http:\/\/www.gse.harvard.edu\/hfrp\/eval.html\" target=\"_blank\" rel=\"noopener noreferrer\">www.gse.harvard.edu\/hfrp\/eval.html<\/a><\/p>\n<p id=\"u2076-555\">Trochim, W. (2006). Evaluation research. In Research methods knowledge base. Available at\u00a0<a class=\"nonblock\" href=\"http:\/\/www.socialresearchmethods.net\/kb\/evaluation.php\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.socialresearchmethods.net\/kb\/evaluation.php\u00a0<\/a><\/p>\n<p id=\"u2076-560\">United Kingdom Evaluation Society \u2013 <a class=\"nonblock\" href=\"http:\/\/www.evaluation.org.uk\/\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.evaluation.org.uk\/<\/a><\/p>\n<\/div><\/section><\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":3026,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"class_list":["post-3045","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Resources - AMEC Integrated Evaluation Framework<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Resources - 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