{"id":3002,"date":"2018-03-16T14:53:39","date_gmt":"2018-03-16T14:53:39","guid":{"rendered":"https:\/\/amecorg.com\/amecframework\/ro\/?page_id=3002"},"modified":"2018-03-16T14:53:39","modified_gmt":"2018-03-16T14:53:39","slug":"faqs","status":"publish","type":"page","link":"https:\/\/amec.blazedev.co.uk\/amecframework\/ro\/faqs\/","title":{"rendered":"FAQ&#8217;s"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-682788b60d376febb939b738ab2d7d47\">\n.avia-image-container.av-av_image-682788b60d376febb939b738ab2d7d47 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-682788b60d376febb939b738ab2d7d47 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-682788b60d376febb939b738ab2d7d47 av-styling- avia-align-center  avia-builder-el-0  el_before_av_one_full  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1774 avia-img-lazy-loading-not-1774 avia_image ' src=\"https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2017\/07\/FAQ-Icon-Question-Mark.png\" alt='' title='FAQ Icon - Question Mark'  height=\"237\" width=\"285\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c av_one_full  avia-builder-el-1  el_after_av_image  el_before_av_one_half  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_textblock-1cfe04c011deea2513bf58caf5e82729\">\n#top .av_textblock_section.av-av_textblock-1cfe04c011deea2513bf58caf5e82729 .avia_textblock{\nfont-size:35px;\n}\n<\/style>\n<section  class='av_textblock_section av-av_textblock-1cfe04c011deea2513bf58caf5e82729 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center; font-weight: 900;\">FAQ&#8217;s<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-cff9db79973b2b34cd1182f84c56818a\">\n#top .hr.av-av_hr-cff9db79973b2b34cd1182f84c56818a{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-av_hr-cff9db79973b2b34cd1182f84c56818a .hr-inner{\nwidth:300px;\nborder-color:#ff5800;\n}\n<\/style>\n<div  class='hr av-av_hr-cff9db79973b2b34cd1182f84c56818a hr-custom  avia-builder-el-3  el_after_av_textblock  avia-builder-el-last  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c av_one_half  avia-builder-el-4  el_after_av_one_full  el_before_av_one_half  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Pare mult de munc\u0103 \u0219i complicat?<\/strong><\/p>\n<p>Nu e chiar a\u0219a. Multe informa\u021bii sunt disponibile pentru a te ghida \u0219i ajut\u0103 s\u0103 indentifici informa\u021bia necesar\u0103 \u00een fiecare etap\u0103. Acest site este o bibliotec\u0103 cu multe resurse. Folose\u0219te-o, creeaz\u0103-\u021bi propriile exemple, joac\u0103-te.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_one_half-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-0aa7055fe62c3622faec82866afbaeb2 av_one_half  avia-builder-el-6  el_after_av_one_half  el_before_av_one_half  flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Este un instrument de planificare sau un instrument de m\u0103surare?<\/strong><\/p>\n<p>Ambele! Modelul este construit pentru a te ajuta s\u0103 \u00ee\u021bi planifici campaniile mult mai eficient, mai ales av\u00e2nd rezultatele ca element de evaluare al impactului. De asemenea, acest cadru de evaluare \u00ee\u021bi ofer\u0103 posibilitatea de a m\u0103sura \u0219i prezenta in cadrul organizatiei, cu date relevante, impactul campaniei de comunicare.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c av_one_half  avia-builder-el-8  el_after_av_one_half  el_before_av_one_half  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><b>Modelul poate fi folosit doar pentru campanii? Dar pentru activit\u0103\u021bi \u00een curs de desf\u0103\u0219urare?<\/b><\/p>\n<p>Modelul poate fi \u0219i este recomandat s\u0103 fie folosit at\u00e2t pentru campanii pe termen scurt, c\u00e2t \u0219i pentru campanii \u0219i programe de comunicare pe termen lung unde trebuie s\u0103 aliniezi activit\u0103\u021bile \u0219i m\u0103sur\u0103torile cu obiectivele generale ale organiza\u021biei \u0219i ale campaniei de comunicare.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_one_half-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-0aa7055fe62c3622faec82866afbaeb2 av_one_half  avia-builder-el-10  el_after_av_one_half  el_before_av_one_half  flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Am v\u0103zut partea teoretic\u0103, dar \u00eenc\u0103 nu \u00eemi este clar: cum se \u00eent\u00e2mpl\u0103 \u00een practic\u0103?<\/strong><\/p>\n<p>Sec\u021biunea de &#8222;Resurse&#8221; de pe site prezint\u0103 numeroase studii de caz \u0219i tutoriale care arat\u0103 cum acest cadrul de lucru a fost pus \u00een practic\u0103, \u00een cazuri concrete.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c av_one_half  avia-builder-el-12  el_after_av_one_half  el_before_av_one_half  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>C\u00e2nd ar trebui s\u0103 folosesc modelul? Dup\u0103 finalizarea unei campanii?<\/strong><\/p>\n<p>De\u0219i cadrul de lucru poate fi folosit retroactiv pentru a evalua o campanie, adev\u0103rata valoare vine din utilizarea lui \u00een timp real &#8211; pentru a planifica o activitate \u00een avans, pentru a te raporta la o activitate pe m\u0103sur\u0103 ce ea se desf\u0103\u0219oar\u0103 \u0219i pentru a fi folosit, retrospectiv, ca un instrument de evaluare a succesului sau pentru a g\u0103si variante de \u00eembun\u0103t\u0103\u021bire. Abilitatea de a salva date \u00een model \u00ee\u021bi permite s\u0103 revi la ele oric\u00e2nd. Po\u021bi avea p\u00e2n\u0103 la zece versiuni de cadre de lucru active\/per utilizator.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_one_half-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-0aa7055fe62c3622faec82866afbaeb2 av_one_half  avia-builder-el-14  el_after_av_one_half  el_before_av_one_half  flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Ce se \u00eent\u00e2mpl\u0103 dac\u0103 nu am valori pe care s\u0103 le includ \u00een raport?<\/strong><\/p>\n<p>Unul dintre beneficiile modelului este acela c\u0103 te ajut\u0103 s\u0103 te g\u00e2nde\u0219ti, de la bun \u00eenceput, la ce tip de rezultate ai putea avea nevoie pentru a evalua impactul. Astfel, po\u021bi s\u0103 \u00eentrebi persoanele potrivite sau s\u0103 incerci s\u0103 ob\u021bii resursele necesare \u00eenainte s\u0103 lansezi campania. \u00cen plin\u0103 derulare a campaniei sau la finalul ei, toat\u0103 lumea va \u0219tii ce date trebui s\u0103 \u00ee\u021bi ofere, pentru ca tu s\u0103 ai evaluarea corect\u0103 \u0219i complet\u0103.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c av_one_half  avia-builder-el-16  el_after_av_one_half  avia-builder-el-last  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Modelul este optimizat pentru un anumit tip de activitate de comunicare?<\/strong><\/p>\n<p>Modelul a fost construit pentru a fi flexibil \u0219i pentru a func\u021biona pe mai multe canale de comunicare: PESO (paid, earned, owned, shared) este inclus, poti sa desfasori activitati \u00een sectorul public sau comercial, \u00een sectoarele B2C sau B2B, \u00een generarea de lead-uri sau construirea unui brand, \u00een realizarea de campanii sau a ac\u021biunilor de lobby.<\/p>\n<\/div><\/section><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"class_list":["post-3002","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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