{"id":963,"date":"2016-12-05T11:34:31","date_gmt":"2016-12-05T11:34:31","guid":{"rendered":"http:\/\/amecorg.com\/amecframework\/pt-pt\/?page_id=963"},"modified":"2020-01-24T12:15:10","modified_gmt":"2020-01-24T12:15:10","slug":"home","status":"publish","type":"page","link":"https:\/\/amec.blazedev.co.uk\/amecframework\/pt-pt\/","title":{"rendered":"Home"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6ph1tf-82b6723ced8a131af4a9623551b11330\">\n.avia-section.av-6ph1tf-82b6723ced8a131af4a9623551b11330{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/Amec-Home-Header-Image-Muse.jpg);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-6ph1tf-82b6723ced8a131af4a9623551b11330 main_color avia-section-default avia-no-shadow  avia-builder-el-0  el_before_av_one_third  avia-builder-el-first  home-banner avia-full-stretch avia-bg-style-scroll av-minimum-height av-minimum-height-custom av-height-custom  container_wrap fullsize'  data-section-bg-repeat='stretch' data-av_minimum_height_px='500'><div class='container av-section-cont-open' style='height:500px'><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-963'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6jtwjn-3b31ea8e2449783927b14652740ac2c9\">\n.avia-image-container.av-6jtwjn-3b31ea8e2449783927b14652740ac2c9 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-6jtwjn-3b31ea8e2449783927b14652740ac2c9 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-6jtwjn-3b31ea8e2449783927b14652740ac2c9 av-styling- avia-align-center  avia-builder-el-1  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-41 avia-img-lazy-loading-not-41 avia_image ' src=\"https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/integrated-framework-logo-white-small.png\" alt='' title='integrated-framework-logo-white-small'  height=\"126\" width=\"203\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6eqnbn-63d6dc3e20a7a587c440c734145a6c9b\">\n#top .av_textblock_section.av-6eqnbn-63d6dc3e20a7a587c440c734145a6c9b .avia_textblock{\nfont-size:30px;\n}\n<\/style>\n<section  class='av_textblock_section av-6eqnbn-63d6dc3e20a7a587c440c734145a6c9b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>QUADRO DE AVALIA\u00c7\u00c3O INTEGRADA AMEC<\/strong><\/p>\n<\/div><\/section>\n<section  class='av_textblock_section av-655qnn-c4ca073bb5548aa9507cf8ad8c0a7029 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 style=\"text-align: center;\">B EM-VINDO<\/h1>\n<\/div><\/section>\n<section  class='av_textblock_section av-60tlij-61ca1131c6d50bb7e6dc9f74118857f1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div id=\"u1005-bw\" class=\"browser_width colelem\">\n<div id=\"u1005\" class=\"FULL-BANNER museBGSize\">\n<div id=\"u1005_align_to_page\" class=\"clearfix\">\n<div id=\"u1104-4\" class=\"clearfix colelem shared_content\" data-content-guid=\"u1104-4_content\">\n<p style=\"text-align: center;\"><strong>Bem-vindo ao centro de recursos para o novo Quadro de Avalia\u00e7\u00e3o Integrada da AMEC . Esta nova se\u00e7\u00e3o especial do site da AMEC foi criada para responder aos desafios e press\u00f5es mais comuns enfrentados pelos comunicadores hoje, quando provam o seu valor em um cen\u00e1rio de m\u00eddia em r\u00e1pida evolu\u00e7\u00e3o.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"pu1889-24\" class=\"clearfix colelem\"><\/div>\n<\/div><\/section>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-963'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4bvv-1fbb19e38053d6c95b09664311e3c486\">\n.flex_column.av-l4bvv-1fbb19e38053d6c95b09664311e3c486{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-l4bvv-1fbb19e38053d6c95b09664311e3c486 av_one_third  avia-builder-el-5  el_after_av_section  el_before_av_one_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-5pb0cz-41d0c942bb94360565b5d278a9695c75 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Bem-vindo ao centro de recursos para o novo Quadro de Avalia\u00e7\u00e3o Integrada da AMEC . Esta nova se\u00e7\u00e3o especial do site da AMEC foi criada para responder aos desafios e press\u00f5es mais comuns enfrentados pelos comunicadores hoje, quando provam o seu valor em um cen\u00e1rio de m\u00eddia em r\u00e1pida evolu\u00e7\u00e3o.<\/p>\n<p>Muitos dos m\u00e9todos de avalia\u00e7\u00e3o e t\u00e9cnicas que a ind\u00fastria tomou como certos por tantos anos j\u00e1 n\u00e3o s\u00e3o suficientes. Como silos organizacionais est\u00e3o sendo derrubados, profissionais de RP est\u00e3o sendo convidados a trabalhar em todas as formas de m\u00eddia e a usar, e medir, estes novos canais e t\u00e1ticas. O trabalho deve englobar m\u00eddia paga (Paid Media), espont\u00e2nea\/recebida (Earned Media), compartilhada (Shared Media) e pr\u00f3pria (Owned Media). Para ser eficaz em nossos trabalhos, precisamos agora planejar e medir as nossas comunica\u00e7\u00f5es de uma forma verdadeiramente integrada.<br \/>\nPara provar o valor da comunica\u00e7\u00e3o em uma era de presta\u00e7\u00e3o de contas \u00e9 vital ir al\u00e9m de medir apenas o conte\u00fado (ou &#8216; midia\u2019), an\u00e1lise que em grande parte foi suficiente nos \u00faltimos 20 anos. Agora os profissionais de comunica\u00e7\u00e3o devem mostrar o efeito que o seu trabalho tem tido sobre os objetivos de suas respectivas organiza\u00e7\u00f5es.<\/p>\n<p>O novo Quadro de Avalia\u00e7\u00e3o Integrada da AMEC mostra como faz\u00ea-lo.<\/p>\n<p>O elemento interativo do quadro de avalia\u00e7\u00e3o integrada ir\u00e1 gui\u00e1-lo atrav\u00e9s do processo de alinhar os objetivos at\u00e9 estabelecer um plano, definir metas e, em seguida, medir as realiza\u00e7\u00f5es, rea\u00e7\u00f5es, resultados e impacto do seu trabalho.<\/p>\n<p>Em cada etapa do processo fornece informa\u00e7\u00f5es adicionais e sugere potenciais abordagens e m\u00e9tricas que podem ser apropriadas.<\/p>\n<ul>\n<li>N\u00e3o pode ser uma lista exaustiva e ela n\u00e3o fornece os n\u00fameros para voc\u00ea<\/li>\n<li>Voc\u00ea ainda ter\u00e1 de adquirir os dados para incluir na ferramenta.<\/li>\n<li>O que ele faz \u00e9 fornecer uma abordagem consistente para que voc\u00ea possa planejar e medir de forma adequada.<\/li>\n<\/ul>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5i1kbn-378751f886af9c584cac910fd4d3bc82\">\n.flex_column.av-5i1kbn-378751f886af9c584cac910fd4d3bc82{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5i1kbn-378751f886af9c584cac910fd4d3bc82 av_one_third  avia-builder-el-7  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  '     ><p><section  class='av_textblock_section av-jfqk3-7ad96cd4eb92b514b9e075be2dd0b982 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>O quadro de avalia\u00e7\u00e3o integrada da AMEC oferece uma abordagem coerente que funciona para organiza\u00e7\u00f5es de todos os tamanhos, mas que pode ser adaptado para casos e objetivos muito espec\u00edficos do usu\u00e1rio. Qualquer um pode us\u00e1-lo, ele \u00e9 livre e n\u00e3o propriet\u00e1rio, permitindo que qualquer organiza\u00e7\u00e3o, seja ela universidade, departamento in-house, ag\u00eancia de rela\u00e7\u00f5es p\u00fablicas, ou empresa de medi\u00e7\u00e3o, possa se beneficiar de sua abordagem.<\/p>\n<p>O quadro de avalia\u00e7\u00e3o integrada substitui m\u00e9tricas v\u00e1lidas anteriores tanto da AMEC e Social Media Measurement Frameworks. A ind\u00fastria tem agora uma abordagem integrada aos desafios de medi\u00e7\u00e3o de hoje.<\/p>\n<p>Este novo quadro mostra como &#8220;operacionalizar&#8221; os Princ\u00edpios de Barcelona e demonstra como transformar os princ\u00edpios em a\u00e7\u00e3o e, finalmente, provar o valor do nosso trabalho.<\/p>\n<p>Al\u00e9m do quadro em si, este site tem v\u00e1rios\u00a0<a href=\"http:\/\/www.amecorg.com\/amecframework\/expert-opinion.html\"><b>artigos<\/b><\/a>\u00a0e\u00a0<a href=\"http:\/\/www.amecorg.com\/amecframework\/resources.html\"><b>recursos adicionais<\/b><\/a> para dar vida \u00e0 medi\u00e7\u00e3o. \u00a0Inclui uma &#8220;taxonomia&#8221; de avalia\u00e7\u00e3o, que enumera e explica para cada caminho do processo os passos-chave necess\u00e1rios, as m\u00e9tricas e as etapas e m\u00e9todos que devem ser considerados.<\/p>\n<p>Agrade\u00e7o ao professor Jim Macnamara, da Universidade de Tecnologia de Sydney, por criar este recurso valioso e compartilh\u00e1-lo com a comunidade AMEC.<\/p>\n<p>O novo quadro \u00e9 resultado do \u00e1rduo trabalho de muita gente, os meus sinceros agradecimentos a todos eles.<\/p>\n<\/div><\/section><br \/>\n<section  class='avia-team-member av-jptkshyb-ec8b5350755aa1b06ec75021bd0f3327  avia-builder-el-9  el_after_av_textblock  avia-builder-el-last '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><div class=\"team-img-container\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-45 avia-img-lazy-loading-not-45 avia_image avia_image_team' src=\"https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/Richard-Bagnall.jpg\" alt='Richard Bagnall'  itemprop=\"image\"   height=\"92\" width=\"92\" srcset=\"https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/Richard-Bagnall.jpg 92w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/Richard-Bagnall-80x80.jpg 80w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/Richard-Bagnall-36x36.jpg 36w\" sizes=\"(max-width: 92px) 100vw, 92px\" \/><div class=\"team-social\"><div class=\"team-social-inner\"><span class='hidden av_member_url_markup twitter'  itemprop=\"url\" >https:\/\/twitter.com\/richardbagnall<\/span><a href='https:\/\/twitter.com\/richardbagnall' class='avia-team-icon av-5ahbeb-e4eaadd2e6d203addb367eb39abce607 twitter avia-iconfont avia-font-entypo-fontello' rel='v:url'  target='_blank' data-av_icon='\ue8f1' data-av_iconfont='entypo-fontello' ><\/a><\/div><\/div><\/div><h3 class='team-member-name '  itemprop=\"name\" >Richard Bagnall<\/h3><div class='team-member-description '  itemprop=\"description\" ><p>Cadeira AMEC<\/p>\n<\/div><span class='hidden team-member-affiliation'  itemprop=\"affiliation\" >AMEC Integrated Evaluation Framework<\/span><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-53d9sz-aa67a996813e04c7db23e40d4400123b\">\n.flex_column.av-53d9sz-aa67a996813e04c7db23e40d4400123b{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-53d9sz-aa67a996813e04c7db23e40d4400123b av_one_third  avia-builder-el-10  el_after_av_one_third  el_before_av_hr  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4yg6sz-480a31ad4536dc531ab1c07dfbebf283\">\n#top .av-special-heading.av-4yg6sz-480a31ad4536dc531ab1c07dfbebf283{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-4yg6sz-480a31ad4536dc531ab1c07dfbebf283 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-4yg6sz-480a31ad4536dc531ab1c07dfbebf283 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-4yg6sz-480a31ad4536dc531ab1c07dfbebf283 av-special-heading-h3  avia-builder-el-11  el_before_av_codeblock  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >JOIN THE CONVERSATION<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<\/p><\/div><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4jq7bv-00e67976bdcad63d57e83b30ef2d4489\">\n#top .hr.hr-invisible.av-4jq7bv-00e67976bdcad63d57e83b30ef2d4489{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-4jq7bv-00e67976bdcad63d57e83b30ef2d4489 hr-invisible  avia-builder-el-13  el_after_av_one_third  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4cpyb7-c4503d96925ca7d801b5fd44e601c220\">\n.flex_column.av-4cpyb7-c4503d96925ca7d801b5fd44e601c220{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-4cpyb7-c4503d96925ca7d801b5fd44e601c220 av_one_full  avia-builder-el-14  el_after_av_hr  el_before_av_one_third  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-47q303-8e3644266576009809cb5068a7db9b99\">\n#top .av_textblock_section.av-47q303-8e3644266576009809cb5068a7db9b99 .avia_textblock{\nfont-size:30px;\n}\n<\/style>\n<section  class='av_textblock_section av-47q303-8e3644266576009809cb5068a7db9b99 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">INTRODU\u00c7\u00c3O \u00c0 NOVA FERRAMENTA INTERATIVA<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-44peyr-33343894852c188855035ece1c653d1b\">\n#top .hr.av-44peyr-33343894852c188855035ece1c653d1b{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-44peyr-33343894852c188855035ece1c653d1b .hr-inner{\nwidth:300px;\nborder-color:#ff5800;\n}\n<\/style>\n<div  class='hr av-44peyr-33343894852c188855035ece1c653d1b hr-custom  avia-builder-el-16  el_after_av_textblock  avia-builder-el-last  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3usgnn-d1c2ef62192e43c3ddf39b726174acb7\">\n.flex_column.av-3usgnn-d1c2ef62192e43c3ddf39b726174acb7{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3usgnn-d1c2ef62192e43c3ddf39b726174acb7 av_one_third  avia-builder-el-17  el_after_av_one_full  el_before_av_one_third  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-d74wr-9078815c8391d0328b7b111b1f4f381e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Bem-vindo ao novo Quadro de Avalia\u00e7\u00e3o Integrada! Por mais de seis anos, a AMEC tem defendido uma melhor forma de medir a comunica\u00e7\u00e3o com o seu quadro de avalia\u00e7\u00e3o integrada. Este quadro tem ajudado muitas ag\u00eancias e clientes a melhorar sua medi\u00e7\u00e3o e avalia\u00e7\u00e3o. Mas precis\u00e1vamos torn\u00e1-lo mais amig\u00e1vel, intuitivo e envolvente.<\/p>\n<p>Assim, um grupo de trabalho que incluiu ag\u00eancia, pessoal interno, pesquisa de mercado e acad\u00eamicos desenvolveu o novo quadro de avalia\u00e7\u00e3o integrada.<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3hqnuj-d78f9a0198f31c7000bc238fa5f50ebd\">\n.flex_column.av-3hqnuj-d78f9a0198f31c7000bc238fa5f50ebd{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3hqnuj-d78f9a0198f31c7000bc238fa5f50ebd av_one_third  avia-builder-el-19  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-3cm20j-4a6f1da8f353d58322e0350d44f9d135 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">N\u00f3s quer\u00edamos fazer algo que levasse os usu\u00e1rios a uma viagem de medi\u00e7\u00e3o clara. E o mais importante, quer\u00edamos encontrar um mecanismo que ajudaria a ind\u00fastria com uma medi\u00e7\u00e3o de qualidade.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A NOVA FERRAMENTA INTERATIVA <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Constru\u00edda em um formato de mosaico para chegar a um processo claro de passo-a-passo. Cada pe\u00e7a \u00e9 numerada para que voc\u00ea saiba onde est\u00e1 no processo. A viagem te leva desde os objetivos da organiza\u00e7\u00e3o e os objetivos de comunica\u00e7\u00e3o at\u00e9 seu impacto comercial.<\/span><\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-38lalf-6c0ae9c47c06a0283dc5ab677ec491ef\">\n.flex_column.av-38lalf-6c0ae9c47c06a0283dc5ab677ec491ef{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-38lalf-6c0ae9c47c06a0283dc5ab677ec491ef av_one_third  avia-builder-el-21  el_after_av_one_third  el_before_av_three_fourth  flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-34gz37-9a7f212a57389b9d33b45af8425d546f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Quando voc\u00ea clica em cada mosaico, tem o espa\u00e7o para completar com o seu trabalho. Para gui\u00e1-lo, dentro de cada mosaico h\u00e1 um \u00edcone (i), que quando clicado abre uma janela pop-up com informa\u00e7\u00f5es adicionais e uma explica\u00e7\u00e3o da se\u00e7\u00e3o. Al\u00e9m disso, dentro da janela pop-up h\u00e1 um link para uma taxonomia de medi\u00e7\u00e3o, o que lhe d\u00e1 ainda mais informa\u00e7\u00f5es sobre quais os tipos de medi\u00e7\u00f5es incluir.<\/p>\n<p>Ent\u00e3o, como us\u00e1-lo?<\/p>\n<p id=\"u1971-6\"><strong>Giles Peddy<\/strong><\/p>\n<p id=\"u1971-8\">Diretor Executivo do Grupo UK, LEWIS<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-a9ifv-0d66682231999b11d81049ebb23d588f\">\n.flex_column.av-a9ifv-0d66682231999b11d81049ebb23d588f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-a9ifv-0d66682231999b11d81049ebb23d588f av_three_fourth  avia-builder-el-23  el_after_av_one_third  el_before_av_one_fourth  first flex_column_div av-zero-column-padding  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2s9dgz-e7aabd8956b0fee1d0f79b1482a0d40b\">\n.avia-image-container.av-2s9dgz-e7aabd8956b0fee1d0f79b1482a0d40b img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-2s9dgz-e7aabd8956b0fee1d0f79b1482a0d40b .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-2s9dgz-e7aabd8956b0fee1d0f79b1482a0d40b av-styling- avia-align-center  avia-builder-el-24  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1262 avia-img-lazy-loading-not-1262 avia_image ' src=\"https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/LewisWheel.png\" alt='' title='LewisWheel'  height=\"783\" width=\"782\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/LewisWheel.png 782w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/LewisWheel-80x80.png 80w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/LewisWheel-300x300.png 300w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/LewisWheel-768x769.png 768w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/LewisWheel-36x36.png 36w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/LewisWheel-180x180.png 180w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/LewisWheel-705x705.png 705w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/LewisWheel-120x120.png 120w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/LewisWheel-450x451.png 450w\" sizes=\"(max-width: 782px) 100vw, 782px\" \/><\/div><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2j4h6z-480d71d0caf22d82597012a27568a451\">\n.flex_column.av-2j4h6z-480d71d0caf22d82597012a27568a451{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2j4h6z-480d71d0caf22d82597012a27568a451 av_one_fourth  avia-builder-el-25  el_after_av_three_fourth  el_before_av_section  avia-builder-el-last  flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2dkp2b-adacafcfb5276e3c50137205eb4a3509\">\n.avia-image-container.av-2dkp2b-adacafcfb5276e3c50137205eb4a3509 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-2dkp2b-adacafcfb5276e3c50137205eb4a3509 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-2dkp2b-adacafcfb5276e3c50137205eb4a3509 av-styling- avia-align-center  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https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2017\/06\/LewisLogo-120x120.png 120w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2017\/06\/LewisLogo.png 313w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-29t0sz-8a09966c30c7525d2a985a3c4e987352 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Click here to add your own text<\/p>\n<\/div><\/section><\/p><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='explanation-blocks'  class='avia-section av-qynf-51ed149db086203829b784cf1ca89a4d main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-28  el_after_av_one_fourth  el_before_av_one_full  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-963'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ufl6z-8b96f40f88f6157bbb60dd3d7cb92fc8\">\n.flex_column.av-1ufl6z-8b96f40f88f6157bbb60dd3d7cb92fc8{\nborder-radius:10PX 10PX 10PX 10PX;\n}\n<\/style>\n<div  class='flex_column av-1ufl6z-8b96f40f88f6157bbb60dd3d7cb92fc8 av_one_third  avia-builder-el-29  el_before_av_two_third  avia-builder-el-first  first flex_column_div  '     ><section  class='av_textblock_section av-1qr3wj-d2e0fb76ad5c391aca21a1d919d9a284 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock objectives av_inherit_color'  itemprop=\"text\" ><h3 id=\"u1974-2\" style=\"text-align: center;\">OBJETIVOS<\/h3>\n<p id=\"u1974-4\">Como toda boa medi\u00e7\u00e3o, deveria come\u00e7ar com seus objetivos organizacionais claros. Podem ser de muitas formas, como conscientiza\u00e7\u00e3o, defesa, ado\u00e7\u00e3o ou relacionado \u00e0 demanda.<\/p>\n<p>Na seq\u00fc\u00eancia dos objetivos organizacionais est\u00e3o os objetivos de comunica\u00e7\u00e3o. Estes devem refletir e espelhar os objetivos organizacionais. Lembre-se, a diferen\u00e7a entre um objetivo e uma meta \u00e9 que um objetivo tem uma medida de impacto (por exemplo, aumento de 20% na percep\u00e7\u00e3o da marca), em compara\u00e7\u00e3o com uma meta que \u00e9 uma aspira\u00e7\u00e3o (por exemplo, aumentar a notoriedade da marca).<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1imh6j-8e8290bbd780b28f0cf22e28fe463f0f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock outputs av_inherit_color'  itemprop=\"text\" ><h3 id=\"u1992-2\" style=\"text-align: center;\">SA\u00cdDAS<\/h3>\n<p id=\"u1992-4\">Em sa\u00eddas s\u00e3o abrangidas as medidas principais atrav\u00e9s de PESO. Assim, por exemplo, o que foi o alcance da publicidade paga, quantos visitantes do site, quantos posts, tweets ou retweets, quantas pessoas participaram do evento, e quantos potenciais leitores da cobertura de m\u00eddia. \u00c9 uma medida quantitativa e qualitativa das sa\u00eddas.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1e5kqr-44a603930611646cb6ddf5e1aac81658\">\n.flex_column.av-1e5kqr-44a603930611646cb6ddf5e1aac81658{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1e5kqr-44a603930611646cb6ddf5e1aac81658 av_two_third  avia-builder-el-32  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-17u4gz-5de5efa8459860d403680c4b61e754e0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock inputs av_inherit_color'  itemprop=\"text\" ><h3 id=\"u1978-2\" style=\"text-align: center;\">ENTRADAS<\/h3>\n<p id=\"u1978-4\">Esta se\u00e7\u00e3o abrange duas \u00e1reas importantes. Em primeiro lugar, definir o p\u00fablico-alvo da campanha. Em segundo lugar, \u00e9 o plano estrat\u00e9gico, como descrever algumas situa\u00e7\u00f5es de an\u00e1lise, recursos necess\u00e1rios e or\u00e7amentos.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-13vahv-9c9f38ce553b7c239f7880b8104c346d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock activities av_inherit_color'  itemprop=\"text\" ><h3 id=\"u1987-2\" style=\"text-align: center;\"><b>REA\u00c7\u00d5ES<\/b><\/h3>\n<p id=\"u1987-4\">Por rea\u00e7\u00f5es nos referimos \u00e0s respostas p\u00fablico-alvo da atividade: o qu\u00e3o atento estava com o conte\u00fado, do que se lembrou, o qu\u00e3o bem entendido foi o tema, se o p\u00fablico se envolveu com o conte\u00fado ou se o p\u00fablico se inscreveu para obter mais informa\u00e7\u00f5es.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-veve3-5665c6bbcbf2ad8b677c58f9e7e3f3d3 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock out-takes av_inherit_color'  itemprop=\"text\" ><h3 id=\"u1996-2\" style=\"text-align: center;\">ATIVIDADES<\/h3>\n<p id=\"u1996-4\">Esta se\u00e7\u00e3o descreve quais atividades foram realizadas, qualquer teste, pesquisa, produ\u00e7\u00e3o de conte\u00fado, etc. \u00c9 importante ressaltar que a ferramenta reconhece a import\u00e2ncia da paga, espont\u00e2nea\/recebida, compartilhada e pr\u00f3pria (PESO, em ingl\u00eas) e d\u00e1 aos usu\u00e1rios a capacidade de identific\u00e1-las.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-p2eur-5fba20e879bf6e6ec390d2bd08e8c50b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock outcomes av_inherit_color'  itemprop=\"text\" ><h3 id=\"u2001-2\" style=\"text-align: center;\">RESULTADOS<\/h3>\n<p id=\"u2001-4\">Em resultados \u00e9 medido o efeito da comunica\u00e7\u00e3o com o p\u00fablico-alvo. Fazer com que o p\u00fablica-alvo compreenda mais, mude sua atitude sobre o tema, que aumente a sua confian\u00e7a ou prefer\u00eancia, que tenha um impacto na inten\u00e7\u00e3o de fazer algo (por exemplo, provar, subscrever-se, cadastrar-se) ou aumentar a defesa online.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-jaldf-fa7f1eba7b7a26af0daddb5d4a2bb34c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock impact av_inherit_color'  itemprop=\"text\" ><h3 id=\"u2008-2\" style=\"text-align: center;\">IMPACTO<\/h3>\n<p id=\"u2008-4\">A se\u00e7\u00e3o final \u00e9 onde se avalia o impacto nos objetivos organizacionais. Aqui a ferramenta aspira cobrir a melhoria na reputa\u00e7\u00e3o, a melhoria ou cria\u00e7\u00e3o de rela\u00e7\u00f5es, a melhoria nas vendas ou doa\u00e7\u00f5es, a mudan\u00e7a na pol\u00edtica ou melhoria na mudan\u00e7a social. \u00c9 uma demonstra\u00e7\u00e3o clara dos resultados comerciais e o v\u00ednculo com os objetivos organizacionais.<\/p>\n<p>Agora, o que? Depois de conclu\u00eddo, clique nos bot\u00f5es de envio e voc\u00ea pode converter seu trabalho em PDF para compartilhamento ou usar em reuni\u00f5es ou apresenta\u00e7\u00f5es. Se voc\u00ea quiser voltar e editar, em seguida, clique no bot\u00e3o vermelho na parte superior para fazer altera\u00e7\u00f5es. Em seguida, clique em enviar novamente. Salve o PDF no seu computador.<\/p>\n<\/div><\/section><\/p><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-963'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ct16z-bb333c3effc2e3e1cb1831ad56ff1c17\">\n.flex_column.av-ct16z-bb333c3effc2e3e1cb1831ad56ff1c17{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-ct16z-bb333c3effc2e3e1cb1831ad56ff1c17 av_one_full  avia-builder-el-38  el_after_av_section  avia-builder-el-no-sibling  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9fkib-b1b07c2327ae0743907e67ef21e9b84c\">\n#top .av_textblock_section.av-9fkib-b1b07c2327ae0743907e67ef21e9b84c .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-9fkib-b1b07c2327ae0743907e67ef21e9b84c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><a class=\"framework-button\" href=\"https:\/\/amec.blazedev.co.uk\/amecframework\/pt-pt\/framework\/interactive-framework\/\" target=\"_blank\" rel=\"noopener noreferrer\">CLIQUE AQUI PARA ACESSAR O QUADRO DE AVALIA\u00c7\u00c3O INTEGRADA<\/a><\/p>\n<\/div><\/section><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"class_list":["post-963","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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