{"id":1801,"date":"2017-07-04T12:03:52","date_gmt":"2017-07-04T11:03:52","guid":{"rendered":"https:\/\/amecorg.com\/amecframework\/pt-pt\/?page_id=1801"},"modified":"2017-07-04T12:03:52","modified_gmt":"2017-07-04T11:03:52","slug":"perguntas-frequentes","status":"publish","type":"page","link":"https:\/\/amec.blazedev.co.uk\/amecframework\/pt-pt\/perguntas-frequentes\/","title":{"rendered":"Perguntas frequentes"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-682788b60d376febb939b738ab2d7d47\">\n.avia-image-container.av-av_image-682788b60d376febb939b738ab2d7d47 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-682788b60d376febb939b738ab2d7d47 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-682788b60d376febb939b738ab2d7d47 av-styling- avia-align-center  avia-builder-el-0  el_before_av_one_full  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1774 avia-img-lazy-loading-not-1774 avia_image ' src=\"https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2017\/07\/FAQ-Icon-Question-Mark.png\" alt='' title='FAQ Icon - Question Mark'  height=\"237\" width=\"285\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c av_one_full  avia-builder-el-1  el_after_av_image  el_before_av_one_half  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_textblock-1cfe04c011deea2513bf58caf5e82729\">\n#top .av_textblock_section.av-av_textblock-1cfe04c011deea2513bf58caf5e82729 .avia_textblock{\nfont-size:35px;\n}\n<\/style>\n<section  class='av_textblock_section av-av_textblock-1cfe04c011deea2513bf58caf5e82729 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center; font-weight: 900;\">Perguntas frequentes<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-cff9db79973b2b34cd1182f84c56818a\">\n#top .hr.av-av_hr-cff9db79973b2b34cd1182f84c56818a{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-av_hr-cff9db79973b2b34cd1182f84c56818a .hr-inner{\nwidth:300px;\nborder-color:#ff5800;\n}\n<\/style>\n<div  class='hr av-av_hr-cff9db79973b2b34cd1182f84c56818a hr-custom  avia-builder-el-3  el_after_av_textblock  avia-builder-el-last  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c av_one_half  avia-builder-el-4  el_after_av_one_full  el_before_av_one_half  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong> Parece muito trabalho e complicado? <!-- Strong--><\/strong><\/p>\n<p>Na verdade n\u00e3o \u00e9. Muitas informa\u00e7\u00f5es s\u00e3o fornecidas para gui\u00e1-lo e ajud\u00e1-lo a saber quais informa\u00e7\u00f5es s\u00e3o necess\u00e1rias em cada est\u00e1gio. O site \u00e9 uma enorme biblioteca de recursos. Use-o, fa\u00e7a exemplos simulados, brinque.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_one_half-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-0aa7055fe62c3622faec82866afbaeb2 av_one_half  avia-builder-el-6  el_after_av_one_half  el_before_av_one_half  flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong> Quando devo usar a estrutura, \u00e9 depois de executar uma campanha? <!-- Strong--><\/strong><\/p>\n<p>Embora o quadro possa ser usado para avaliar retrospectivamente uma campanha, o valor real vem da utiliza\u00e7\u00e3o do framework em tempo real &#8211; para us\u00e1-lo para planejar a atividade com anteced\u00eancia, para se referir como a atividade se desenvolve ao longo do tempo e us\u00e1-la retrospectivamente como uma ferramenta de avalia\u00e7\u00e3o Para destacar sucessos, bem como oportunidades de melhoria. A capacidade de salvar os dados de uma estrutura permite que voc\u00ea consulte novamente quando desejar e voc\u00ea pode ter at\u00e9 dez quadros ativos por usu\u00e1rio.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c av_one_half  avia-builder-el-8  el_after_av_one_half  el_before_av_one_half  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><b> O IEF \u00e9 uma ferramenta de planejamento ou uma ferramenta de medi\u00e7\u00e3o? <!-- B--><\/b><\/p>\n<p>S\u00e3o ambos! O IEF foi projetado para ajud\u00e1-lo a planejar suas campanhas de forma mais eficaz, especialmente com os resultados como um driver chave. Mas tamb\u00e9m \u00e9 projetado para ajud\u00e1-lo a pensar em medidas e exibi\u00e7\u00f5es, com m\u00e9tricas relevantes, o impacto que voc\u00ea est\u00e1 tendo em sua organiza\u00e7\u00e3o \/ cliente.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_one_half-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-0aa7055fe62c3622faec82866afbaeb2 av_one_half  avia-builder-el-10  el_after_av_one_half  el_before_av_one_half  flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong> O que acontece se eu n\u00e3o tiver as m\u00e9tricas a serem inclu\u00eddas no relat\u00f3rio? <!-- Strong--><\/strong><\/p>\n<p>Um benef\u00edcio do IEF \u00e9 que voc\u00ea pode pensar no in\u00edcio sobre quais m\u00e9tricas voc\u00ea pode precisar para avaliar o impacto. Desta forma, voc\u00ea pode pedir \u00e0s pessoas certas ou fornecer os dados necess\u00e1rios antes de iniciar a campanha. Assim, \u00e0 medida que a campanha se desenrola ou conclui, todos sabem os dados que precisam fornecer para que voc\u00ea possa apresentar os dados.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c av_one_half  avia-builder-el-12  el_after_av_one_half  el_before_av_one_half  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong> O framework s\u00f3 pode ser usado para campanhas &#8211; e sobre a atividade em andamento? <!-- Strong--><\/strong><\/p>\n<p>A estrutura pode e deve ser usada tanto para campanhas de curto prazo quanto para programas de comunica\u00e7\u00e3o de longo prazo, onde voc\u00ea deve alinhar continuamente a atividade e a medida para a organiza\u00e7\u00e3o geral e os objetivos de comunica\u00e7\u00e3o.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_one_half-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-0aa7055fe62c3622faec82866afbaeb2 av_one_half  avia-builder-el-14  el_after_av_one_half  el_before_av_one_half  flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong> O framework est\u00e1 otimizado para um tipo espec\u00edfico de atividade de comunica\u00e7\u00e3o? <!-- Strong--><\/strong><\/p>\n<p>A estrutura \u00e9 projetada deliberadamente para ser flex\u00edvel e para trabalhar em diferentes cen\u00e1rios e canais de comunica\u00e7\u00e3o: pagos, ganhos, de propriedade e compartilhada, comercial para o setor p\u00fablico, consumidor para neg\u00f3cios a empresas, gera\u00e7\u00e3o de leads para constru\u00e7\u00e3o de marca, campanha para lobby.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c av_one_half  avia-builder-el-16  el_after_av_one_half  avia-builder-el-last  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong> Eu ouvi uma grande parte da &#8220;teoria&#8221;, mas ainda estou um pouco confuso como colocar a estrutura em pr\u00e1tica? <!-- Strong--><\/strong><\/p>\n<p>A se\u00e7\u00e3o &#8220;Recursos&#8221; do site da estrutura apresenta uma s\u00e9rie de estudos de caso e tutoriais diferentes, que mostram como a estrutura foi usada em cen\u00e1rios da vida real.<\/p>\n<\/div><\/section><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"class_list":["post-1801","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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