{"id":4164,"date":"2019-01-21T09:40:40","date_gmt":"2019-01-21T09:40:40","guid":{"rendered":"https:\/\/amecorg.com\/amecframework\/nb\/?page_id=4164"},"modified":"2019-01-21T09:49:13","modified_gmt":"2019-01-21T09:49:13","slug":"home","status":"publish","type":"page","link":"https:\/\/amec.blazedev.co.uk\/amecframework\/nb\/","title":{"rendered":"Hjem"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_section-57a987eac795ae8a2cbd09cb3639aca8\">\n.avia-section.av-av_section-57a987eac795ae8a2cbd09cb3639aca8{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/Amec-Home-Header-Image-Muse.jpg);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-av_section-57a987eac795ae8a2cbd09cb3639aca8 main_color avia-section-default avia-no-shadow  avia-builder-el-0  el_before_av_one_third  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avia-builder-el-1  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-41 avia-img-lazy-loading-not-41 avia_image ' src=\"https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/integrated-framework-logo-white-small.png\" alt='' title='integrated-framework-logo-white-small'  height=\"126\" width=\"203\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jr6457c9-604e443ef7d215cf09821e57ffae00b8\">\n#top .av_textblock_section.av-jr6457c9-604e443ef7d215cf09821e57ffae00b8 .avia_textblock{\nfont-size:30px;\n}\n<\/style>\n<section  class='av_textblock_section av-jr6457c9-604e443ef7d215cf09821e57ffae00b8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>AMECs rammeverk for evaluering av kommunikasjon<\/strong><\/p>\n<\/div><\/section>\n<section  class='av_textblock_section av-jr645kl4-200510e187025bf27580715ac9fd1d8c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 style=\"text-align: center;\">VELKOMMEN<\/h1>\n<\/div><\/section>\n<section  class='av_textblock_section av-jr645wit-ba926386bad68f89b59ad3a90e820ad3 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div id=\"u1005-bw\" class=\"browser_width colelem\">\n<div id=\"u1005\" class=\"FULL-BANNER museBGSize\">\n<div id=\"u1005_align_to_page\" class=\"clearfix\">\n<div id=\"u1104-4\" class=\"clearfix colelem shared_content\" data-content-guid=\"u1104-4_content\">\n<p style=\"text-align: center;\"><strong>I dette ressurssenteret for AMECs rammeverk for evaluering av kommunikasjon, finner du svar p\u00e5 de vanligste utfordringene du har med \u00e5 vise verdien av kommunikasjonsarbeid i et raskt utviklende medielandskap. <\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"pu1889-24\" class=\"clearfix colelem\"><\/div>\n<\/div><\/section>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-4164'><div class='entry-content-wrapper clearfix'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c av_one_third  avia-builder-el-5  el_after_av_section  el_before_av_one_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-jr648c2o-e885a290f797f16c18f31a81e2d4716d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Mange av evalueringsmetodene og -teknikkene som i flere \u00e5r har blitt tatt for gitt, er ikke lenger tilstrekkelige, for eksempel den tradisjonelle silo-tankegangen som n\u00e5 er i ferd med \u00e5 bli faset ut. Kommunikat\u00f8rer forventes i dag \u00e5 jobbe p\u00e5 tvers av mange ulike kanaler, og ikke minst aktivt bruke og m\u00e5le disse nye plattformene. Det betyr at arbeidet med kommunikasjon i dag omfatter en rekke kanaler \u2013 enten de er betalte, fortjente, delte eller egne. For \u00e5 holde fokus, m\u00e5 man derfor planlegge og m\u00e5le kommunikasjonsarbeidet p\u00e5 en ny og integrert m\u00e5te.<\/p>\n<p>For \u00e5 bevise verdien av kommunikasjon i en tid med \u00f8kende krav til effektivisering, er det avgj\u00f8rende \u00e5 m\u00e5le mer enn bare innhold, som har v\u00e6rt normen de siste 20 \u00e5rene. Dagens kommunikat\u00f8rer m\u00e5 n\u00e5 vise hvilken effekt kommunikasjonsarbeidet har hatt p\u00e5 organisasjonens m\u00e5lsettinger.<br \/>\nAMECs nye rammeverk for evaluering illustrerer hvordan dette kan gj\u00f8res.<\/p>\n<p>Den interaktive delen av verkt\u00f8yet veileder deg gjennom prosessen &#8211; fra \u00e5 formulere m\u00e5l, til \u00e5 etablere en plan, identifisere m\u00e5lgrupper og til slutt m\u00e5le synlighet, respons, m\u00e5lgruppeeffekt og virksomhetseffekt.<\/p>\n<p>Hvert trinn i denne prosessen gir mer informasjon og foresl\u00e5r mulig tiln\u00e6rming og m\u00e5leparametere.<\/p>\n<ul>\n<li>Rammeverket er ikke en komplett liste<\/li>\n<li>Du m\u00e5 selv legge inn data i verkt\u00f8yet<\/li>\n<li>Verkt\u00f8yet gir deg en konsekvent tiln\u00e6rming for \u00e5 planlegge, evaluere og m\u00e5le kommunikasjonsarbeidet.<\/li>\n<\/ul>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_one_third-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-0aa7055fe62c3622faec82866afbaeb2 av_one_third  avia-builder-el-7  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  '     ><p><section  class='av_textblock_section av-jr6494p4-af8a90689409c75f8390f063fe8fdb2e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Rammeverket tilbyr troverdig metodikk som organisasjoner i alle st\u00f8rrelser kan bruke, men det kan ogs\u00e5 skreddersys til konkrete oppgaver og m\u00e5lsettinger. Det er gratis og kan benyttes av alle, enten av universiteter, kommunikasjonsavdelinger, byr\u00e5er eller m\u00e5leorganisasjoner.<\/p>\n<p>Denne nye integrerte tiln\u00e6rmingen erstatter AMECs \u00abValid Metrics and Social Media Measurement Frameworks\u00bb. Bransjen har n\u00e5 i stedet laget en helhetlig tiln\u00e6rming og et rammeverk som er tilpasset dagens utfordringer.<\/p>\n<p>Det nye rammeverket illustrerer hvordan Barcelona-prinsippene kan operasjonaliseres. Du kan n\u00e5 gj\u00f8re prinsippene om til handling, og bevise verdien av kommunikasjonsarbeidet.<\/p>\n<p>I tillegg til selve rammeverket, best\u00e5r denne nettsiden av en serie artikler og materiale som viser hvordan man iverksetter m\u00e5learbeidet. Dette inkluderer en evalueringstaksonomi, som forklarer hvert trinn i prosessen og hvilke m\u00e5leparametre, milep\u00e6ler og metoder som kan benyttes.<\/p>\n<p>Jeg vil gjerne gi en stor takk til professor Jim Mcnamara ved University of Sydney for \u00e5 ha laget dette verdifulle verkt\u00f8yet som n\u00e5 deles med hele AMECs-nettverket.<\/p>\n<p>Det nye rammeverket er et resultat av hardt arbeid fra mange mennesker &#8211; en stor takk til dem alle.<\/p>\n<\/div><\/section><br \/>\n<section  class='avia-team-member av-jptkbx03-c5c244699cd79959bbfa8ded13ab0fa4  avia-builder-el-9  el_after_av_textblock  avia-builder-el-last '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><div class=\"team-img-container\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-45 avia-img-lazy-loading-not-45 avia_image avia_image_team' src=\"https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/Richard-Bagnall.jpg\" alt='Richard Bagnall'  itemprop=\"image\"   height=\"92\" width=\"92\" srcset=\"https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/Richard-Bagnall.jpg 92w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/Richard-Bagnall-80x80.jpg 80w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/Richard-Bagnall-36x36.jpg 36w\" sizes=\"(max-width: 92px) 100vw, 92px\" \/><div class=\"team-social\"><div class=\"team-social-inner\"><span class='hidden av_member_url_markup twitter'  itemprop=\"url\" >https:\/\/twitter.com\/richardbagnall<\/span><a href='https:\/\/twitter.com\/richardbagnall' class='avia-team-icon av-av_team_icon-ab87a77926b8f129fb63be138573226c twitter avia-iconfont avia-font-entypo-fontello' rel='v:url'  target='_blank' data-av_icon='\ue8f1' data-av_iconfont='entypo-fontello' ><\/a><\/div><\/div><\/div><h3 class='team-member-name '  itemprop=\"name\" >Richard Bagnall<\/h3><div class='team-member-description '  itemprop=\"description\" ><p>AMEC Chair<\/p>\n<\/div><span class='hidden team-member-affiliation'  itemprop=\"affiliation\" >AMEC Integrated Evaluation Framework<\/span><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_one_third-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-0aa7055fe62c3622faec82866afbaeb2 av_one_third  avia-builder-el-10  el_after_av_one_third  el_before_av_hr  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-b3c5c059470a27d0e1b775e3e05a721b\">\n#top .av-special-heading.av-av_heading-b3c5c059470a27d0e1b775e3e05a721b{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-av_heading-b3c5c059470a27d0e1b775e3e05a721b .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-b3c5c059470a27d0e1b775e3e05a721b .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-b3c5c059470a27d0e1b775e3e05a721b av-special-heading-h3  avia-builder-el-11  el_before_av_codeblock  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >JOIN THE CONVERSATION<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<\/p><\/div><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-0dd18d9844cb3b943ff8f8296963fd53\">\n#top .hr.hr-invisible.av-av_hr-0dd18d9844cb3b943ff8f8296963fd53{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-av_hr-0dd18d9844cb3b943ff8f8296963fd53 hr-invisible  avia-builder-el-13  el_after_av_one_third  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c av_one_full  avia-builder-el-14  el_after_av_hr  el_before_av_one_third  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jr64aec1-fad1a635bd51d426b236594b158c48d3\">\n#top .av_textblock_section.av-jr64aec1-fad1a635bd51d426b236594b158c48d3 .avia_textblock{\nfont-size:30px;\n}\n<\/style>\n<section  class='av_textblock_section av-jr64aec1-fad1a635bd51d426b236594b158c48d3 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">INTRODUKSJON TIL DET NYE INTERAKTIVE VERKT\u00d8YET<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-cff9db79973b2b34cd1182f84c56818a\">\n#top .hr.av-av_hr-cff9db79973b2b34cd1182f84c56818a{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-av_hr-cff9db79973b2b34cd1182f84c56818a .hr-inner{\nwidth:300px;\nborder-color:#ff5800;\n}\n<\/style>\n<div  class='hr av-av_hr-cff9db79973b2b34cd1182f84c56818a hr-custom  avia-builder-el-16  el_after_av_textblock  avia-builder-el-last  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c av_one_third  avia-builder-el-17  el_after_av_one_full  el_before_av_one_third  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-jr64unf9-aecb5340bcfb8f4bae82a768c0eb7aa0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>I over seks \u00e5r har AMEC v\u00e6rt en forkjemper for bedre m\u00e5ling av kommunikasjon ved \u00e5 tilby oppl\u00e6ring og rammeverk for m\u00e5ling og evaluering. Dette har hjulpet mange. Men vi trengte \u00e5 gj\u00f8re det mer brukervennlig, intuitivt og engasjerende.<\/p>\n<p>Derfor startet en arbeidsgruppe med deltakere fra byr\u00e5, kommunikasjonsavdelinger, markedsanalysebyr\u00e5er og akademia, \u00e5 bygge det nye interaktive verkt\u00f8yet &#8211; Integrated Evaluation Framework.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_one_third-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-0aa7055fe62c3622faec82866afbaeb2 av_one_third  avia-builder-el-19  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-jr64wtyt-94effb95f7e0f8fe1928a571b17d8a8b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>We wanted to make something that took users on a clear measurement journey from planning and setting SMART objectives, defining success, setting targets though to implementation and the measurement and evaluation itself. Importantly, we wanted to find a mechanism that would help credible and meaningful measurement pervade the industry.<\/p>\n<p id=\"u2005-4\"><strong>THE NEW INTERACTIVE TOOL<\/strong><\/p>\n<p>Vi har bygget verkt\u00f8yet i en tydelig trinnvis prosess som er delt inn i syv faser. Prosessen tar deg fra virksomhetens m\u00e5l og kommunikasjonsm\u00e5l, hele veien til resultat for virksomheten.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_one_third-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-0aa7055fe62c3622faec82866afbaeb2 av_one_third  avia-builder-el-21  el_after_av_one_third  el_before_av_three_fourth  flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-jr64xy3y-a2488bc02bf5d390556704cda5fb8d65 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Da f\u00e5r du forklaring og en lenke til taksonomien som gir ytterligere informasjon om hvilke typer m\u00e5lekriterier du kan benytte i den aktuelle fasen.<\/p>\n<p>Nedenfor finner du grunnleggende informasjon om hvordan verkt\u00f8yet kan brukes og hvordan Lewis PR har benyttet det til \u00e5 sette kunden i fokus.<\/p>\n<p id=\"u1971-6\"><strong>Giles Peddy<\/strong><\/p>\n<p id=\"u1971-8\">Group Managing Director UK, LEWIS<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_three_fourth-9d24124a545ef7691702bdbb54c0e581\">\n.flex_column.av-av_three_fourth-9d24124a545ef7691702bdbb54c0e581{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_three_fourth-9d24124a545ef7691702bdbb54c0e581 av_three_fourth  avia-builder-el-23  el_after_av_one_third  el_before_av_one_fourth  first flex_column_div av-zero-column-padding  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-f63af7c1c12789443cf632e2fec1704e\">\n.avia-image-container.av-av_image-f63af7c1c12789443cf632e2fec1704e img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-f63af7c1c12789443cf632e2fec1704e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-f63af7c1c12789443cf632e2fec1704e av-styling- avia-align-center  avia-builder-el-24  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1262 avia-img-lazy-loading-not-1262 avia_image ' src=\"https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/LewisWheel.png\" alt='' title='LewisWheel'  height=\"783\" width=\"782\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/LewisWheel.png 782w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/LewisWheel-80x80.png 80w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/LewisWheel-300x300.png 300w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/LewisWheel-768x769.png 768w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/LewisWheel-36x36.png 36w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/LewisWheel-180x180.png 180w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/LewisWheel-705x705.png 705w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/LewisWheel-120x120.png 120w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/LewisWheel-450x451.png 450w\" sizes=\"(max-width: 782px) 100vw, 782px\" \/><\/div><\/div><\/div><\/div><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_fourth-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_one_fourth-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_fourth-0aa7055fe62c3622faec82866afbaeb2 av_one_fourth  avia-builder-el-25  el_after_av_three_fourth  el_before_av_section  avia-builder-el-last  flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-3a44284ee3f23738ebe5a184a6429db1\">\n.avia-image-container.av-av_image-3a44284ee3f23738ebe5a184a6429db1 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-3a44284ee3f23738ebe5a184a6429db1 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-3a44284ee3f23738ebe5a184a6429db1 av-styling- avia-align-center  avia-builder-el-26  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1260 avia-img-lazy-loading-not-1260 avia_image ' src=\"https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2017\/06\/LewisLogo-300x300.png\" alt='' title='LewisLogo'  height=\"300\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2017\/06\/LewisLogo-300x300.png 300w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2017\/06\/LewisLogo-80x80.png 80w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2017\/06\/LewisLogo-36x36.png 36w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2017\/06\/LewisLogo-180x180.png 180w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2017\/06\/LewisLogo-120x120.png 120w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2017\/06\/LewisLogo.png 313w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-jr64yao3-be5dd5a8a7cfb6aabdb45e718e1189b7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Lewis oppn\u00e5r store fordeler med \u00e5 sette kunden i hjertet av rammeverket for evaluering. Vi anbefaler at du gj\u00f8r det samme. Illustrasjonen kan benyttes med kreditering til Lewis.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Image use courtesy of Lewis.<\/p>\n<\/div><\/section><\/p><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='explanation-blocks'  class='avia-section av-av_section-7282d6f4223314a0d62a2e3f400cc6f8 main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-29  el_after_av_one_fourth  el_before_av_one_full  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-4164'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-5fcf087f29be08babc10360dbc84aa93\">\n.flex_column.av-av_one_third-5fcf087f29be08babc10360dbc84aa93{\nborder-radius:10PX 10PX 10PX 10PX;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-5fcf087f29be08babc10360dbc84aa93 av_one_third  avia-builder-el-30  el_before_av_two_third  avia-builder-el-first  first flex_column_div  '     ><section  class='av_textblock_section av-jr64ytxz-bf09bbcd4b344b7d4bb8e7a560bf8b52 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock objectives av_inherit_color'  itemprop=\"text\" ><h3 id=\"u1974-2\" style=\"text-align: center;\">M\u00c5LSETTING<\/h3>\n<p>Som med all god m\u00e5ling, b\u00f8r den starte med tydelige virksomhetsm\u00e5l. Disse kan komme i mange forskjellige former, enten det er relatert til oppmerksomhet, relasjoner, \u00f8konomi eller ettersp\u00f8rsel. Etter virksomhetsm\u00e5l, beskrives kommunikasjonsm\u00e5l. Disse b\u00f8r reflektere og knyttes direkte til virksomhetsm\u00e5lene. Du kan skille mellom m\u00e5l og et delm\u00e5l, hvor delm\u00e5let fokuserer p\u00e5 den spesifikke effekten (f.eks. 20 % \u00f8kning i merkevarekjennskap) og m\u00e5let som en overordnet ambisjon (f.eks. \u00f8kt merkevarekjennskap).<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-jr652c7d-59c0fde95c25ad0aad21f1cdd197288d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock outputs av_inherit_color'  itemprop=\"text\" ><h3 id=\"u1992-2\" style=\"text-align: center;\">KANAL-RESULTAT<\/h3>\n<p>Denne fasen tar for seg eksponeringen mot m\u00e5lgruppen og de f\u00f8rste m\u00e5lingene i kanalene. For eksempel hva som var rekkevidden av betalt annonsering, hvor mange bes\u00f8kende kom til nettstedet, hvor mange innlegg, tweets eller retweets, hvor mange som deltok p\u00e5 arrangementet, eller hvor mange potensielle lesere fikk du fra mediedekningen. Dette er kvantitative og kvalitative m\u00e5linger fra materialet du har sendt ut.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_two_third-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_two_third-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_two_third-0aa7055fe62c3622faec82866afbaeb2 av_two_third  avia-builder-el-33  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-jr64z570-f7c3864e4d33979e75990788baf84432 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock inputs av_inherit_color'  itemprop=\"text\" ><h3 id=\"u1978-2\" style=\"text-align: center;\">KLARGJ\u00d8RING<\/h3>\n<p>Denne fasen dekker to viktige omr\u00e5der. For det f\u00f8rste skal m\u00e5lgruppene for kampanjen defineres. For det andre skal den strategiske planen klargj\u00f8res i tillegg til annen informasjon som beskriver situasjonsanalyse, ressursbehov og budsjetter.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-jr64zgt7-1b2c8fbdf62c131a37c8a32d5e6ac8cd '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock activities av_inherit_color'  itemprop=\"text\" ><h3 id=\"u1987-2\" style=\"text-align: center;\">AKTIVITETER<\/h3>\n<p>Denne fasen beskriver hvilke aktiviteter som skal gjennomf\u00f8res, som testing, analyse, innholdsproduksjon osv. Verkt\u00f8yet understreker at det viktigste er \u00e5 dele opp og merke betalte, fortjente, delte og egne kanaler.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-jr64zyb5-0d108d07e0bea330806381e5f19bc289 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock out-takes av_inherit_color'  itemprop=\"text\" ><h3 id=\"u1996-2\" style=\"text-align: center;\">RESPONS<\/h3>\n<p>Her m\u00e5les den umiddelbare respons og reaksjoner fra m\u00e5lgruppene. Hvor oppmerksom er de til innholdet, hva var tilbakemeldingen deres, hvor godt er budskapet forst\u00e5tt, engasjerte m\u00e5lgruppen seg, eller s\u00f8kte de etter mer informasjon?<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-jr6509fy-18bf254e7d84171f5496d9b1d35ed662 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock outcomes av_inherit_color'  itemprop=\"text\" ><h3 id=\"u2001-2\" style=\"text-align: center;\">M\u00c5LGRUPPE-EFFEKT<\/h3>\n<p>I denne fasen m\u00e5les effekten som kommunikasjonsaktivitetene hadde p\u00e5 m\u00e5lgruppen. Har de f\u00e5tt \u00f8kt forst\u00e5else, har de endret sin holdning til budskapet, har de \u00f8kt sin tillit eller preferanser, har deres tilb\u00f8yelighet til atferdsendring \u00f8kt (f.eks abonnere, registrere eller kj\u00f8pe) eller har de skrevet anbefalinger p\u00e5 nett.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-jr652zcn-ae32ec5421543ddc595a5f163b8c3511 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock impact av_inherit_color'  itemprop=\"text\" ><h3 id=\"u2008-2\" style=\"text-align: center;\">VIRKSOMHETSEFFEKT<\/h3>\n<p>I denne siste fasen evalueres hvilken effekt kommunikasjonsaktivitetene har hatt p\u00e5 virksomhetens m\u00e5l. Her fokuserer verkt\u00f8yet f.eks. p\u00e5 omd\u00f8mmeforbedring, bedre relasjoner, \u00f8kning i salg eller donasjoner, politisk gjennomslag og positiv samfunnsendring. Dette er tydelige resultatbevis for virksomheten, og som er knyttet direkte til virksomhetsm\u00e5lene.<\/p>\n<\/div><\/section><\/p><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-4164'><div class='entry-content-wrapper clearfix'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_full-9d24124a545ef7691702bdbb54c0e581\">\n.flex_column.av-av_one_full-9d24124a545ef7691702bdbb54c0e581{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_full-9d24124a545ef7691702bdbb54c0e581 av_one_full  avia-builder-el-39  el_after_av_section  avia-builder-el-no-sibling  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jr654aut-63909b52a76e560b842e1644f97e515d\">\n#top .av_textblock_section.av-jr654aut-63909b52a76e560b842e1644f97e515d .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-jr654aut-63909b52a76e560b842e1644f97e515d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><a class=\"framework-button\" href=\"..\/framework\/interactive-framework\/\" target=\"_blank\" rel=\"noopener noreferrer\">KLIKK HER FOR \u00c5 F\u00c5 TILGANG TIL INTEGRATED EVALUATION FRAMEWORK<\/a><\/p>\n<\/div><\/section><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"class_list":["post-4164","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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