{"id":369,"date":"2016-08-22T09:36:41","date_gmt":"2016-08-22T08:36:41","guid":{"rendered":"http:\/\/amecorg.com\/amecframework\/mk\/?page_id=369"},"modified":"2016-08-22T09:36:41","modified_gmt":"2016-08-22T08:36:41","slug":"%d0%b2%d0%be%d0%b2%d0%b5%d0%b4","status":"publish","type":"page","link":"https:\/\/amec.blazedev.co.uk\/amecframework\/mk\/home\/framework\/%d0%b2%d0%be%d0%b2%d0%b5%d0%b4\/","title":{"rendered":"\u0412\u043e\u0432\u0435\u0434"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c av_one_full  avia-builder-el-0  el_before_av_one_full  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-1bdfe0e7bd26bcace9ad09554b1a6d68\">\n.avia-image-container.av-av_image-1bdfe0e7bd26bcace9ad09554b1a6d68 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-1bdfe0e7bd26bcace9ad09554b1a6d68 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-1bdfe0e7bd26bcace9ad09554b1a6d68 av-styling- avia-align-center  avia-builder-el-1  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-166 avia-img-lazy-loading-not-166 avia_image ' src=\"https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/integrated-framework-logo-small-1-1.png\" alt='' title='integrated-framework-logo-small (1)'  height=\"124\" width=\"205\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c av_one_full  avia-builder-el-2  el_after_av_one_full  el_before_av_hr  first flex_column_div av-zero-column-padding  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_textblock-710f2b84645f078a27b61ae2c84de4a8\">\n#top .av_textblock_section.av-av_textblock-710f2b84645f078a27b61ae2c84de4a8 .avia_textblock{\nfont-size:25px;\n}\n<\/style>\n<section  class='av_textblock_section av-av_textblock-710f2b84645f078a27b61ae2c84de4a8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center; font-weight: 900;\">\u0412\u041e\u0412\u0415\u0414 \u0412\u041e \u0420\u0410\u041c\u041a\u0410\u0422\u0410 \u0417\u0410 \u0418\u041d\u0422\u0415\u0413\u0420\u0418\u0420\u0410\u041d\u0410 \u041e\u0426\u0415\u041d\u041a\u0410 AMEC<br \/>\n\u041e\u0434 \u043a\u0430\u0434\u0435 \u043f\u043e\u0442\u0435\u043a\u043d\u0443\u0432\u0430 \u0438 \u0437\u043e\u0448\u0442\u043e \u0435 \u0432\u0430\u0436\u043d\u0430?<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-cff9db79973b2b34cd1182f84c56818a\">\n#top .hr.av-av_hr-cff9db79973b2b34cd1182f84c56818a{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-av_hr-cff9db79973b2b34cd1182f84c56818a .hr-inner{\nwidth:300px;\nborder-color:#ff5800;\n}\n<\/style>\n<div  class='hr av-av_hr-cff9db79973b2b34cd1182f84c56818a hr-custom  avia-builder-el-4  el_after_av_one_full  el_before_av_one_full  hr-center hr-icon-no'><span class='hr-inner 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\u0441\u0442\u0440\u0430\u0442\u0435\u0448\u043a\u0438 \u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0438 \u0441\u043e \u0458\u0430\u0432\u043d\u043e\u0441\u0442\u0430 \u0441\u0435 \u043c\u0430\u0447\u0435\u0430 \u0441\u043e \u043e\u0446\u0435\u043d\u0443\u0432\u0430\u045a\u0435\u0442\u043e \u0440\u0435\u0447\u0438\u0441\u0438 \u043f\u043e\u043b\u043e\u0432\u0438\u043d\u0430 \u0432\u0435\u043a, \u043a\u0430\u043a\u043e \u0448\u0442\u043e \u0438\u043c\u0430\u0430\u0442 \u0437\u0430\u0431\u0435\u043b\u0435\u0436\u0430\u043d\u043e \u0432\u043e\u0434\u0435\u0447\u043a\u0438\u0442\u0435 \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u0430\u0440\u0438 \u043a\u0430\u043a\u043e Fraser Likely \u0438 \u043d\u0430\u0443\u0447\u043d\u0438\u0446\u0438 \u043a\u0430\u043a\u043e \u043f\u043e\u0447\u0435\u0441\u043d\u0438\u043e\u0442 \u043f\u0440\u043e\u0444\u0435\u0441\u043e\u0440 Tom Watson (Likely &amp; Watson, 2013). \u041f\u043e\u0441\u0442\u0438\u0433\u043d\u0430\u0442 \u0435 \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u0435\u043d \u043d\u0430\u043f\u0440\u0435\u0434\u043e\u043a, \u043a\u0430\u043a\u043e \u0448\u0442\u043e \u0435 \u0414\u0435\u043a\u043b\u0430\u0440\u0430\u0446\u0438\u0458\u0430\u0442\u0430 \u0437\u0430 \u043c\u0435\u0440\u043d\u0438 \u043f\u0440\u0438\u043d\u0446\u0438\u043f\u0438 \u043e\u0434 \u0411\u0430\u0440\u0441\u0435\u043b\u043e\u043d\u0430 (AMEC, 2015). \u0421\u0435\u043f\u0430\u043a, \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u0430\u0440\u0438\u0442\u0435 \u0441\u0435 \u0441\u043e\u043e\u0447\u0443\u0432\u0430\u0430\u0442 \u0441\u043e \u0440\u0430\u0437\u043d\u043e\u0432\u0438\u0434\u0435\u043d \u0438 \u0447\u0435\u0441\u0442\u043e \u0437\u0431\u0443\u043d\u0443\u0432\u0430\u0447\u043a\u0438 \u0441\u043f\u0435\u043a\u0442\u0430\u0440 \u043d\u0430 \u043c\u043e\u0434\u0435\u043b\u0438, \u043c\u0435\u0442\u0440\u0438\u043a\u0430 \u0438 \u043c\u0435\u0442\u043e\u0434\u0438, \u043a\u0430\u043a\u043e \u0438 \u0441\u043e \u043d\u0435\u0434\u043e\u0441\u0442\u0430\u0442\u043e\u043a \u043e\u0434 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0434\u0438, \u043a\u043e\u0438 \u043d\u0435\u0441\u043e\u043c\u043d\u0435\u043d\u043e \u0441\u0435 \u043f\u0440\u0438\u0447\u0438\u043d\u0438\u0442\u0435 \u0437\u043e\u0448\u0442\u043e \u043c\u043d\u043e\u0433\u0443 \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u0430\u0440\u0438 \u0441\u0435 \u0443\u0448\u0442\u0435 \u043d\u0435 \u0432\u0440\u0448\u0430\u0442 \u043e\u0446\u0435\u043d\u0443\u0432\u0430\u045a\u0435 \u0432\u0440\u0437 \u043e\u0441\u043d\u043e\u0432\u0430 \u043d\u0430 \u0440\u0438\u0433\u043e\u0440\u043e\u0437\u043d\u0438 \u043c\u0435\u0442\u043e\u0434\u0438.<\/p>\n<p>\u0413\u043e\u043b\u0435\u043c \u0431\u0440\u043e\u0458 \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u0441\u043a\u0438 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438 \u0458\u0430 \u043f\u0440\u0435\u043f\u043e\u0437\u043d\u0430\u0430 \u043f\u043e\u0442\u0440\u0435\u0431\u0430\u0442\u0430 \u0437\u0430 \u0440\u0430\u0437\u0432\u043e\u0458 \u043d\u0430 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0434\u0438 \u0437\u0430 \u043e\u0446\u0435\u043d\u043a\u0430 \u0438 \u0430\u043b\u0430\u0442\u043a\u0438 \u0431\u0430\u0437\u0438\u0440\u0430\u043d\u0438 \u043d\u0430 \u043d\u0430\u0458\u0434\u043e\u0431\u0440\u0438\u0442\u0435 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0438 \u0437\u0430 \u0434\u0430 \u0438\u043c \u0441\u0435 \u043f\u043e\u043c\u043e\u0433\u043d\u0435 \u043d\u0430 \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u0430\u0440\u0438\u0442\u0435. \u0418\u043d\u0442\u0435\u0433\u0440\u0438\u0440\u0430\u043d\u0430\u0442\u0430 \u0440\u0430\u043c\u043a\u0430 \u0437\u0430 \u043e\u0446\u0435\u043d\u043a\u0430 AMEC \u0435 \u0433\u043e\u043b\u0435\u043c\u0430 \u0438\u043d\u0438\u0446\u0438\u0458\u0430\u0442\u0438\u0432\u0430 \u0432\u043e \u043e\u0432\u043e\u0458 \u0440\u0430\u0437\u0432\u043e\u0458.<\/p>\n<p>\u0412\u043e \u0440\u0430\u0437\u0432\u043e\u0458\u043e\u0442 \u043d\u0430 \u0418\u043d\u0442\u0435\u0433\u0440\u0438\u0440\u0430\u043d\u0430\u0442\u0430 \u0440\u0430\u043c\u043a\u0430 \u0437\u0430 \u043e\u0446\u0435\u043d\u043a\u0430, AMEC \u0438\u043c\u0430 \u0440\u0430\u0431\u043e\u0442\u0435\u043d\u043e \u0438 \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0443\u0432\u0430 \u0434\u0430 \u0440\u0430\u0431\u043e\u0442\u0438 \u0432\u043e \u0441\u043e\u0440\u0430\u0431\u043e\u0442\u043a\u0430 \u0441\u043e \u043c\u043d\u043e\u0433\u0443 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438 \u0432\u043e \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u0458\u0430\u0442\u0430 \u043d\u0438\u0437 \u0446\u0435\u043b\u0438\u043e\u0442 \u0441\u0432\u0435\u0442, \u0441\u043e \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u0430\u0440\u0438 \u0438 \u0441\u043e \u0432\u043e\u0434\u0435\u0447\u043a\u0438 \u043d\u0430\u0443\u0447\u043d\u0438\u0446\u0438 \u0432\u043e \u043e\u0431\u043b\u0430\u0441\u0442\u0430 \u043d\u0430 \u043e\u0446\u0435\u043d\u043a\u0430 \u0438 \u0438\u0441\u0442\u0440\u0430\u0436\u0443\u0432\u0430\u045a\u0435 \u0432\u043e \u043e\u043f\u0448\u0442\u0435\u0441\u0442\u0432\u0435\u043d\u0438\u0442\u0435 \u043d\u0430\u0443\u043a\u0438.<\/p>\n<p>\u0412\u0430\u0436\u0435\u043d \u0447\u0435\u043a\u043e\u0440 \u043d\u0430\u043f\u0440\u0435\u0434 \u043f\u0440\u0435\u0437\u0435\u043d\u0442\u0438\u0440\u0430\u043d \u0432\u043e \u043e\u0432\u0430\u0430 \u0440\u0430\u043c\u043a\u0430 \u0435 \u0434\u0435\u043a\u0430 AMEC \u043f\u043e\u0431\u0430\u0440\u0430, \u0432\u043e\u043d \u043c\u043e\u0434\u0435\u043b\u0438\u0442\u0435 \u043d\u0430 \u043e\u0446\u0435\u043d\u043a\u0430 \u0432\u043e \u041e\u0408, \u0438 \u0432\u043e \u0434\u0440\u0443\u0433\u0438 \u043e\u0431\u043b\u0430\u0441\u0442\u0438 \u0438 \u0434\u0438\u0441\u0446\u0438\u043f\u043b\u0438\u043d\u0438, \u0432\u043a\u043b\u0443\u0447\u0443\u0432\u0430\u0458\u045c\u0438 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\u0441\u0442\u0443\u0434\u0438\u0438\u0442\u0435 \u043f\u043e \u043c\u0435\u043d\u0430\u045f\u043c\u0435\u043d\u0442, \u043a\u0430\u043a\u043e \u0438 \u0434\u0438\u0441\u0446\u0438\u043f\u043b\u0438\u043d\u0438\u0442\u0435 \u043d\u0430 \u043e\u043f\u0448\u0442\u0435\u0441\u0442\u0432\u0435\u043d\u0438\u0442\u0435 \u043d\u0430\u0443\u043a\u0438, \u043a\u0430\u043a\u043e \u043d\u0430 \u043f\u0440\u0438\u043c\u0435\u0440 \u0441\u043e\u0446\u0438\u0458\u0430\u043b\u043d\u0430\u0442\u0430 \u043f\u0441\u0438\u0445\u043e\u043b\u043e\u0433\u0438\u0458\u0430, \u043e\u0432\u0430\u0430 \u0440\u0430\u043c\u043a\u0430 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0438\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0443\u0432\u0430 \u0448\u0438\u0440\u043e\u043a\u043e \u043a\u043e\u0440\u0438\u0441\u0442\u0435\u043d\u0438 \u043f\u0440\u0438\u043e\u0434\u0438 \u0438 \u043d\u0430\u0458\u0434\u043e\u0431\u0440\u0438 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0438 \u043a\u0430\u043a\u043e \u043e\u0441\u043d\u043e\u0432\u0430 \u0437\u0430 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0434\u0438.<\/p>\n<p>\u041d\u0430 \u043f\u0440\u0438\u043c\u0435\u0440, \u043c\u043e\u0434\u0435\u043b\u0438\u0442\u0435 \u043d\u0430 \u041f\u0420 \u043e\u0446\u0435\u043d\u043a\u0430\u0442\u0430 \u043d\u0430\u0458\u0447\u0435\u0441\u0442\u043e \u0438\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0443\u0432\u0430\u0430\u0442 \u0442\u0440\u0438 \u0438\u043b\u0438 \u0447\u0435\u0442\u0438\u0440\u0438 \u0444\u0430\u0437\u0438 \u043d\u0430 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0438 \u0437\u0430 \u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0458\u0430 \u0438 \u043a\u0430\u043c\u043f\u0430\u045a\u0438 &#8211; \u043d\u0430 \u043f\u0440\u0438\u043c\u0435\u0440, \u0432\u043b\u0435\u0437\u043d\u0438 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u0438, \u0438\u0437\u043b\u0435\u0437\u043d\u0438 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u0438, \u0440\u0435\u0437\u0443\u043b\u0442\u0430\u0442\u0438, \u0430 \u043f\u043e\u043d\u0435\u043a\u043e\u0433\u0430\u0448 \u0438 \u0441\u043f\u043e\u0440\u0435\u0434\u043d\u0438 \u0440\u0435\u0437\u0443\u043b\u0442\u0430\u0442\u0438 &#8211; \u0438 \u0434\u0440\u0443\u0433\u0438 \u043c\u043e\u0434\u0435\u043b\u0438 \u043d\u0430 \u041f\u0420 \u043e\u0446\u0435\u043d\u043a\u0430 \u0432\u043e\u0432\u0435\u0434\u0443\u0432\u0430\u0430\u0442 \u043d\u043e\u0432\u0438 \u0442\u0435\u0440\u043c\u0438\u043d\u0438, \u043a\u0430\u043a\u043e \u0448\u0442\u043e \u0441\u0435 \u043e\u0434\u043b\u0438\u0432\u0438 \u0438 \u043d\u0443\u0441-\u043f\u043e\u0458\u0430\u0432\u0438, \u043c\u043e\u0434\u0435\u043b\u0438\u0442\u0435 \u043d\u0430 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0441\u043a\u0430 \u043b\u043e\u0433\u0438\u043a\u0430 \u043a\u043e\u0438 \u0448\u0438\u0440\u043e\u043a\u043e \u0441\u0435 \u043a\u043e\u0440\u0438\u0441\u0442\u0430\u0442 \u0432\u043e \u043c\u043d\u043e\u0433\u0443 \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u0438 \u0432\u043e \u0441\u0432\u0435\u0442\u043e\u0442 \u0432\u043a\u043b\u0443\u0447\u0443\u0432\u0430\u0430\u0442:<\/p>\n<p>\u041c\u043e\u0434\u0435\u043b\u043e\u0442 \u043d\u0430 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0441\u043a\u0430 \u043b\u043e\u0433\u0438\u043a\u0430 \u043d\u0430 Kellogg Foundation (Kellogg Foundation, 1998\/2004), \u043a\u043e\u0458 \u0438\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0443\u0432\u0430 \u043f\u0435\u0442 \u043a\u043b\u0443\u0447\u043d\u0438 \u0444\u0430\u0437\u0438 \u2013 \u0432\u043b\u0435\u0437\u043d\u0438 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u0438, \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438, \u0438\u0437\u043b\u0435\u0437\u043d\u0438 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u0438, \u0440\u0435\u0437\u0443\u043b\u0442\u0430\u0442\u0438 \u0438 \u0432\u043b\u0438\u0458\u0430\u043d\u0438\u0435 (\u0432\u0438\u0434\u0438 http:\/\/www.epa.gov\/evaluate\/pdf\/eval-guides\/logic-model-development-guide.pdf);<\/p>\n<p>\u041c\u043e\u0434\u0435\u043b\u043e\u0442 \u043d\u0430 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0441\u043a\u0430 \u043b\u043e\u0433\u0438\u043a\u0430 \u043d\u0430 University of Wisconsin Extension (UWEX) (Taylor-Power &amp; Henert, 2008), \u043a\u043e\u0458 \u043f\u043b\u0430\u043d\u0438\u0440\u0430 \u0438 \u043e\u0446\u0435\u043d\u0443\u0432\u0430 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0438 \u0432\u043e \u043e\u0434\u043d\u043e\u0441 \u043d\u0430 \u0432\u043b\u0435\u0437\u043d\u0438 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u0438; \u0438\u0437\u043b\u0435\u0437\u043d\u0438 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u0438 \u043f\u043e\u0434\u0435\u043b\u0435\u043d\u0438 \u043d\u0430 \u201e\u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438\u201c \u0438 \u201e\u0443\u0447\u0435\u0441\u0442\u0432\u043e\u201c; \u0438 \u0440\u0435\u0437\u0443\u043b\u0442\u0430\u0442-\u0432\u043b\u0438\u0458\u0430\u043d\u0438\u0435 \u043f\u043e\u0434\u0435\u043b\u0435\u043d \u043d\u0430 \u201e\u043a\u0440\u0430\u0442\u043e\u043a \u0440\u043e\u043a\u201c, \u201e\u0441\u0440\u0435\u0434\u043d\u043e\u201c (\u0438\u043b\u0438 \u0441\u0440\u0435\u0434\u0435\u043d \u0440\u043e\u043a), \u0438 \u201e\u0434\u043e\u043b\u0433\u043e\u0440\u043e\u0447\u0435\u043d\u201c &#8211; \u0441\u043e \u0448\u0442\u043e \u0438\u043c\u0430 \u0432\u043a\u0443\u043f\u043d\u043e \u0448\u0435\u0441\u0442 \u0444\u0430\u0437\u0438 (\u0432\u0438\u0434\u0438 http:\/\/www.uwex.edu\/ces\/pdande\/evaluation\/pdf\/lmguidecomplete.pdf).<\/p>\n<p>\u0418\u043d\u0442\u0435\u0433\u0440\u0438\u0440\u0430\u043d\u0430 \u0440\u0430\u043c\u043a\u0430 \u0437\u0430 \u043e\u0446\u0435\u043d\u043a\u0430 AMEC \u0435 \u0438\u0437\u0433\u0440\u0430\u0434\u0435\u043d\u0430 \u043d\u0430 \u043e\u0432\u0438\u0435 \u0448\u0438\u0440\u043e\u043a\u043e \u043a\u043e\u0440\u0438\u0441\u0442\u0435\u043d\u0438 \u043c\u043e\u0434\u0435\u043b\u0438 \u043d\u0430 \u043b\u043e\u0433\u0438\u043a\u0430, \u043f\u043e\u0442\u043a\u0440\u0435\u043f\u0435\u043d\u0438 \u0441\u043e \u0441\u043e\u043b\u0438\u0434\u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0430 \u0432\u043e \u0442\u0435\u043e\u0440\u0438\u0458\u0430\u0442\u0430 \u0438 \u0435\u043a\u0441\u0442\u0435\u043d\u0437\u0438\u0432\u043d\u043e\u0442\u043e \u0442\u0435\u0441\u0442\u0438\u0440\u0430\u045a\u0435 \u0432\u043e \u043f\u0440\u0430\u043a\u0441\u0430, \u043f\u0440\u0438\u043b\u0430\u0433\u043e\u0434\u0435\u043d\u0438 \u043d\u0430 \u0441\u0442\u0440\u0430\u0442\u0435\u0448\u043a\u0438 \u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0438 \u0441\u043e \u0458\u0430\u0432\u043d\u043e\u0441\u0442\u0430.<\/p>\n<p>\u041d\u0430\u0458\u0434\u043e\u0431\u0440\u0438\u0442\u0435 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0438 \u0432\u043e \u043e\u0446\u0435\u043d\u043a\u0430\u0442\u0430 \u043d\u0430 \u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0458\u0430 \u0438\u0441\u0442\u043e \u0442\u0430\u043a\u0430 \u0441\u0435 \u0431\u0430\u0437\u0438\u0440\u0430 \u043d\u0430 \u0442\u0435\u043e\u0440\u0438\u0438 \u0437\u0430 \u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0458\u0430 \u0438 \u043c\u0435\u0434\u0438\u0443\u043c\u0438 \u043a\u0430\u043a\u043e \u0448\u0442\u043e \u0435 \u0447\u0435\u043a\u043e\u0440\u0438\u0442\u0435 \u043d\u0430 \u043e\u0431\u0440\u0430\u0431\u043e\u0442\u043a\u0430 \u043d\u0430 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438 \u0438\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0443\u0432\u0430\u043d\u0438 \u043e\u0434 W. J. McGuire (1985, 2001) \u0432\u043e \u041f\u0440\u0438\u0440\u0430\u0447\u043d\u0438\u043a\u043e\u0442 \u0437\u0430 \u0441\u043e\u0446\u0438\u0458\u0430\u043b\u043d\u0430 \u043f\u0441\u0438\u0445\u043e\u043b\u043e\u0433\u0438\u0458\u0430 \u0438 \u043c\u0430\u0442\u0440\u0438\u0446\u0430\u0442\u0430 \u043d\u0430 \u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0458\u0430-\u0443\u0431\u0435\u0434\u0443\u0432\u0430\u045a\u0435. \u041c\u043e\u0434\u0435\u043b\u043e\u0442 \u0410\u0418\u0414\u0410 (\u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435, \u0438\u043d\u0442\u0435\u0440\u0435\u0441, \u0436\u0435\u043b\u0431\u0430, \u0430\u043a\u0446\u0438\u0458\u0430) \u043a\u043e\u0458 \u0441\u0435 \u043a\u043e\u0440\u0438\u0441\u0442\u0438 \u0432\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0440\u0430\u045a\u0435\u0442\u043e \u0435 \u0434\u0435\u0440\u0438\u0432\u0430\u0442 \u043d\u0430 \u0447\u0435\u043a\u043e\u0440\u0438\u0442\u0435 \u043d\u0430 McGuire, \u0438\u0430\u043a\u043e \u0446\u0435\u043b\u043e\u0441\u043d\u0438\u043e\u0442 \u0441\u043f\u0438\u0441\u043e\u043a \u043d\u0430 \u0447\u0435\u043a\u043e\u0440\u0438 \u0432\u043e \u043e\u0431\u0440\u0430\u0431\u043e\u0442\u043a\u0430\u0442\u0430 \u043d\u0430 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438 \u0435 \u043c\u043d\u043e\u0433\u0443 \u043f\u043e\u0441\u0435\u043e\u043f\u0444\u0430\u0442\u0435\u043d, \u0432\u043a\u043b\u0443\u0447\u0443\u0432\u0430\u0458\u045c\u0438 \u0438\u0437\u043b\u043e\u0436\u0435\u043d\u043e\u0441\u0442, \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435, \u0440\u0430\u0437\u0431\u0438\u0440\u0430\u045a\u0435, \u0432\u043a\u0443\u0441, \u0437\u0430\u0434\u0440\u0436\u0443\u0432\u0430\u045a\u0435, \u0440\u0430\u0437\u0433\u043b\u0435\u0434\u0443\u0432\u0430\u045a\u0435, \u0441\u0442\u0435\u043a\u043d\u0443\u0432\u0430\u045a\u0435 \u0432\u0435\u0448\u0442\u0438\u043d\u0438 \u0438\u043b\u0438 \u0437\u043d\u0430\u0435\u045a\u0435, \u043f\u0440\u043e\u043c\u0435\u043d\u0430 \u043d\u0430 \u0441\u0442\u0430\u0432, \u043d\u0430\u043c\u0435\u0440\u0430, \u0430\u043a\u0446\u0438\u0458\u0430\/\u043e\u0434\u043d\u0435\u0441\u0443\u0432\u0430\u045a\u0435, \u0438 \u0437\u0430\u0441\u0442\u0430\u043f\u0443\u0432\u0430\u045a\u0435 (McGuire, 2001).<\/p>\n<p>\u0418\u043d\u0442\u0435\u0433\u0440\u0438\u0440\u0430\u043d\u0430\u0442\u0430 \u0440\u0430\u043c\u043a\u0430 \u0437\u0430 \u043e\u0446\u0435\u043d\u043a\u0430 AMEC \u0435 \u0438\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0438\u0458\u0430 \u043d\u0430 \u043d\u0430\u0458\u0434\u043e\u0431\u0440\u0430 \u043f\u0440\u0430\u043a\u0441\u0430 \u0438 \u043d\u0430\u0458\u0434\u043e\u0431\u0440\u0438 \u043f\u043e\u0437\u043d\u0430\u0432\u0430\u045a\u0430 \u043e\u0434 \u043e\u0432\u0438\u0435 \u0438 \u0434\u0440\u0443\u0433\u0438 \u043e\u0431\u043b\u0430\u0441\u0442\u0438 \u0438 \u0434\u0438\u0441\u0446\u0438\u043f\u043b\u0438\u043d\u0438. \u041e\u0432\u0430 \u0434\u043e\u043d\u0435\u0441\u0443\u0432\u0430 \u043f\u043e\u0433\u043e\u043b\u0435\u043c\u0430 \u043a\u043e\u043d\u0437\u0438\u0441\u0442\u0435\u043d\u0442\u043d\u043e\u0441\u0442 \u0432\u043e \u043e\u0446\u0435\u043d\u043a\u0430\u0442\u0430 \u043d\u0430 \u0441\u0442\u0440\u0430\u0442\u0435\u0448\u043a\u0438\u0442\u0435 \u0458\u0430\u0432\u043d\u0438 \u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0441\u043a\u0438 \u0438 \u043e\u0442\u0432\u043e\u0440\u0430 \u043f\u0430\u0442 \u043a\u043e\u043d \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0434\u0438 \u0438 \u043e\u0431\u0435\u0437\u0431\u0435\u0434\u0443\u0432\u0430 \u0440\u0438\u0433\u043e\u0440\u043e\u0437\u043d\u043e\u0441\u0442 \u0438 \u0432\u0430\u043b\u0438\u0434\u043d\u043e\u0441\u0442.<\/p>\n<p>\u0422\u0430\u043a\u0441\u043e\u043d\u043e\u043c\u0438\u0458\u0430\u0442\u0430, \u043c\u043e\u0434\u0435\u043b\u043e\u0442, \u0430\u043b\u0430\u0442\u043a\u0438\u0442\u0435 \u0438 \u0440\u0435\u0441\u0443\u0440\u0441\u0438\u0442\u0435 \u043e\u0434 \u043e\u0432\u0430\u0430 AMEC \u0440\u0430\u043c\u043a\u0430 \u0441\u0435 \u0443\u0441\u043e\u0433\u043b\u0430\u0441\u0435\u043d\u0438 \u0438 \u0441\u043e \u043c\u043e\u0434\u0435\u043b\u0438\u0442\u0435 \u043d\u0430 \u043f\u043b\u0430\u043d\u0438\u0440\u0430\u045a\u0435 \u0438 \u0443\u043f\u0440\u0430\u0432\u0443\u0432\u0430\u045a\u0435 \u0441\u043e \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0438 \u0440\u0430\u0437\u0432\u0438\u0435\u043d\u0438 \u0432\u043e \u043f\u043e\u043b\u0435\u0442\u043e \u043d\u0430 \u043e\u0434\u043d\u043e\u0441\u0438\u0442\u0435 \u0441\u043e \u0458\u0430\u0432\u043d\u043e\u0441\u0442 \u0438 \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0442\u0438\u0432\u043d\u0438 \u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0438, \u0432\u043a\u043b\u0443\u0447\u0443\u0432\u0430\u0458\u045c\u0438 \u0433\u043e RACE \u043c\u043e\u0434\u0435\u043b\u043e\u0442 \u043d\u0430 \u043f\u043b\u0430\u043d\u0438\u0440\u0430\u045a\u0435 \u0432\u043e \u043e\u0434\u043d\u043e\u0441\u0438\u0442\u0435 \u0441\u043e \u0458\u0430\u0432\u043d\u043e\u0441\u0442, \u0448\u0442\u043e \u0435 \u043a\u0440\u0430\u0442\u0435\u043d\u043a\u0430 \u043e\u0434 \u0438\u0441\u0442\u0440\u0430\u0436\u0443\u0432\u0430\u045a\u0435, \u0430\u043a\u0446\u0438\u0458\u0430, \u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0458\u0430, \u043e\u0446\u0435\u043d\u043a\u0430 (Marston, 1981); \u043c\u043e\u0434\u0435\u043b\u043e\u0442 ROPE, \u0448\u0442\u043e \u0435 \u043a\u0440\u0430\u0442\u0435\u043d\u043a\u0430 \u043e\u0434 \u0438\u0441\u0442\u0440\u0430\u0436\u0443\u0432\u0430\u045a\u0435, \u0446\u0435\u043b\u0438, \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0430\/\u043f\u043b\u0430\u043d, \u043e\u0446\u0435\u043d\u043a\u0430 (Hendrix, 1995); \u043f\u0440\u043e\u0448\u0438\u0440\u0435\u043d\u0438\u043e\u0442 RAISE \u043c\u043e\u0434\u0435\u043b (Kendall, 1997), \u0448\u0442\u043e \u0435 \u043a\u0440\u0430\u0442\u0435\u043d\u043a\u0430 \u043e\u0434 \u0438\u0441\u0442\u0440\u0430\u0436\u0443\u0432\u0430\u045a\u0435, \u043f\u0440\u0438\u043b\u0430\u0433\u043e\u0434\u0443\u0432\u0430\u045a\u0435, \u0441\u043f\u0440\u043e\u0432\u0435\u0434\u0443\u0432\u0430\u045a\u0435, \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0458\u0430, \u0441\u043f\u0440\u043e\u0432\u0435\u0434\u0443\u0432\u0430\u045a\u0435; \u0438 (2000) \u043c\u043e\u0434\u0435\u043b\u043e\u0442 ROSIE \u043d\u0430 Sheila Crifasi, \u043a\u043e\u0458 \u043c\u0430\u043b\u043a\u0443 \u0433\u0438 \u043f\u0440\u0435\u0443\u0440\u0435\u0434\u0443\u0432\u0430 \u0444\u0430\u0437\u0438\u0442\u0435 \u0432\u043e \u0438\u0441\u0442\u0440\u0430\u0436\u0443\u0432\u0430\u045a\u0435, \u0446\u0435\u043b\u0438, \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438, \u0441\u043f\u0440\u043e\u0432\u0435\u0434\u0443\u0432\u0430\u045a\u0435, \u043e\u0446\u0435\u043d\u043a\u0430.<\/p>\n<p>Jim Macnamara<\/p>\n<p>\u041f\u0440\u043e\u0444\u0435\u0441\u043e\u0440 \u043f\u043e \u0458\u0430\u0432\u043d\u0438 \u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0438,<\/p>\n<p>\u0423\u043d\u0438\u0432\u0435\u0440\u0437\u0438\u0442\u0435\u0442 \u0437\u0430 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0458\u0430, \u0421\u0438\u0434\u043d\u0435\u0458<\/p>\n<p>\u0420\u0415\u0424\u0415\u0420\u0415\u041d\u0426\u0418<\/p>\n<p>AMEC (Association for Measurement and Evaluation of Communication. (2015). Barcelona Principles 2.0. Available at http:\/\/amecorg.com\/barcelona-principles-2-0-infographic<\/p>\n<p>Crifasi, S. (2000). Everything\u2019s coming up rosie. Public Relations Tactics, 7(9), September, Public Relations Society of America.<\/p>\n<p>Hendrix, J. (1995). Public relations cases (3rd ed.). Belmont, CA: Wadsworth.<\/p>\n<p>Kellogg Foundation. (1998\/2004). Logic model development guide. Battle Creek, MI: Author. Retrieved from http:\/\/www.epa.gov\/evaluate\/pdf\/eval-guides\/logic-model-development-guide.pdf<\/p>\n<p>Kendall, R. (1997). Public relations campaign strategies: Planning for implementation (2nd ed.). New York, NY: Addison-Wesley.<\/p>\n<p>Likely, F., &amp; Watson, T. (2013). Measuring the edifice: Public relations measurement and evaluation practice over the course of 40 years. In J. Sriramesh, A. Zerfass, &amp; J. Kim (Eds.), Public relations and communication management: Current trends and emerging topics (pp. 143\u2013162). New York, NY: Routledge.<\/p>\n<p>Marston, J. (1981). Modern public relations. New York, NY: McGraw-Hill.<\/p>\n<p>McGuire, W. (1985). Attitudes and attitude change. In G. Lindzey &amp; E. Aronson (Eds.), Handbook of social psychology, Vol. 2 (3rd ed., pp. 233\u2013346). New York, NY: Random House.<\/p>\n<p>McGuire, W. (2001). Input and output variables currently promising for constructing persuasive communications. In R. Rice &amp; C. Atkin (Eds.), Public communication campaigns (3rd ed., pp. 22\u201348). Thousand Oaks, CA: Sage.<\/p>\n<p id=\"u10245-62\">Taylor-Power, E., &amp; Henert, E. (2008). Developing a logic model: Teaching and training guide. Retrieved from http:\/\/www.uwex.edu\/ces\/pdande\/evaluation\/pdf\/lmguidecomplete.pdf<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_full-9d24124a545ef7691702bdbb54c0e581\">\n.flex_column.av-av_one_full-9d24124a545ef7691702bdbb54c0e581{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_full-9d24124a545ef7691702bdbb54c0e581 av_one_full  avia-builder-el-7  el_after_av_one_full  avia-builder-el-last  first flex_column_div av-zero-column-padding  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_textblock-e8931f3a3cb0ffe4e01460315f0ed18b\">\n#top .av_textblock_section.av-av_textblock-e8931f3a3cb0ffe4e01460315f0ed18b .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-av_textblock-e8931f3a3cb0ffe4e01460315f0ed18b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><a class=\"framework-button\" href=\"https:\/\/amec.blazedev.co.uk\/amecframework\/en\/interactive-framework\/\" target=\"_blank\">\u041a\u043b\u0438\u043a\u043d\u0435\u0442\u0435 \u0442\u0443\u043a\u0430 \u0437\u0430 \u043f\u0440\u0438\u0441\u0442\u0430\u043f \u043d\u0430 \u0438\u043d\u0442\u0435\u0433\u0440\u0438\u0440\u0430\u043d \u0415\u0412\u0410\u041b\u0423\u0410\u0426\u0418\u0408\u0410 \u0420\u0410\u041c\u041a\u0410<\/a><\/p>\n<\/div><\/section><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":360,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"class_list":["post-369","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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