{"id":1539,"date":"2017-04-28T12:19:06","date_gmt":"2017-04-28T11:19:06","guid":{"rendered":"http:\/\/amecorg.com\/amecframework\/hr\/?page_id=1168"},"modified":"2018-12-18T09:57:33","modified_gmt":"2018-12-18T09:57:33","slug":"home","status":"publish","type":"page","link":"https:\/\/amec.blazedev.co.uk\/amecframework\/hr\/","title":{"rendered":"Home"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_section-57a987eac795ae8a2cbd09cb3639aca8\">\n.avia-section.av-av_section-57a987eac795ae8a2cbd09cb3639aca8{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/Amec-Home-Header-Image-Muse.jpg);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-av_section-57a987eac795ae8a2cbd09cb3639aca8 main_color avia-section-default avia-no-shadow  avia-builder-el-0  el_before_av_one_third  avia-builder-el-first  home-banner avia-full-stretch avia-bg-style-scroll av-minimum-height av-minimum-height-custom av-height-custom  container_wrap fullsize'  data-section-bg-repeat='stretch' data-av_minimum_height_px='500'><div class='container av-section-cont-open' style='height:500px'><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1539'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-56e3bc7305026004750028623be97927\">\n.avia-image-container.av-av_image-56e3bc7305026004750028623be97927 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-56e3bc7305026004750028623be97927 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-56e3bc7305026004750028623be97927 av-styling- avia-align-center  avia-builder-el-1  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-41 avia-img-lazy-loading-not-41 avia_image ' src=\"https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/integrated-framework-logo-white-small.png\" alt='' title='integrated-framework-logo-white-small'  height=\"126\" width=\"203\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_textblock-2f6485391201f3e8710d61adb7ebf906\">\n#top .av_textblock_section.av-av_textblock-2f6485391201f3e8710d61adb7ebf906 .avia_textblock{\nfont-size:30px;\n}\n<\/style>\n<section  class='av_textblock_section av-av_textblock-2f6485391201f3e8710d61adb7ebf906 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>AMEC-OV OKVIR ZA INTEGRIRANO VREDNOVANJE<\/strong><\/p>\n<\/div><\/section>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 style=\"text-align: center;\">DOBRODO\u0160LI<\/h1>\n<\/div><\/section>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>Dobrodo\u0161li u centar s resursima za AMEC-ov novi Okvir za integrirano vrednovanje. Ovaj novi posebni dio AMEC-ove internetske stranice dodan je kako bi pru\u017eio odgovore na naj\u010de\u0161\u0107e izazove i pritiske s kojima se komunikatori danas suo\u010davaju poku\u0161avaju\u0107i dokazati svoju vrijednost u svijetu medija koji se ubrzano mijenja.<\/strong><\/p>\n<\/div><\/section>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1539'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c av_one_third  avia-builder-el-5  el_after_av_section  el_before_av_one_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p id=\"u1889-2\"><span style=\"font-weight: 400;\">Mnoge od metoda i tehnika vrednovanja koje je sektor odnosa s javno\u0161\u0107u dugi niz godina uzimao zdravo za gotovo vi\u0161e nisu dovoljne. Kako se bri\u0161u granice izme\u0111u pojedinih sektora, od PR profesionalaca se tra\u017ei da rade s medijima svih vrsta te da ne samo koriste, ve\u0107 i mjere te nove kanale i taktike. Obuhva\u0107ene moraju biti pla\u0107ene, zaslu\u017eene, objave na dru\u0161tvenim medijima, kao i vlastite objave. Kako bismo bili u\u010dinkoviti u svom poslu, sada svoju komunikaciju trebamo planirati i mjeriti na potpuno integrirani na\u010din.<\/span><\/p>\n<p id=\"u1889-5\"><span style=\"font-weight: 400;\">Za dokazivanje vrijednosti komunikacije u doba odgovornosti, od klju\u010dne je va\u017enosti i\u0107i \u0161ire od pukog mjerenja analize sadr\u017eaja (ili \u201emedija\u201c), \u0161to je uglavnom bilo dovoljno u proteklih 20 godina. Komunikacijski profesionalci danas moraju pokazati u\u010dinak svog rada na krajnje ciljeve organizacija za koje rade.<\/span><\/p>\n<p id=\"u1889-8\"><span style=\"font-weight: 400;\">AMEC-ov novi Okvir za integrirano vrednovanje pokazuje nam kako.<\/span><\/p>\n<p id=\"u1889-11\"><span style=\"font-weight: 400;\">Interaktivni element okvira za integrirano vrednovanje vodit \u0107e vas kroz proces od uskla\u0111ivanja ciljeva do uspostavljanja plana, odre\u0111ivanja smjerova i zatim mjerenja komunikacijske produkcije, inicijalnih reakcija, rezultata i ishoda va\u0161eg rada.<\/span><\/p>\n<p id=\"u1889-14\"><span style=\"font-weight: 400;\">Na svakome koraku tog procesa okvir pru\u017ea dodatne informacije te sugerira potencijalne pristupe i metri\u010dke podatke koji bi se mogli primijeniti.<\/span><\/p>\n<ul id=\"u1889-21\" class=\"list0 nls-None\">\n<li id=\"u1889-16\"><span style=\"font-weight: 400;\">To ne mo\u017ee biti sveobuhvatni popis i okvir vam ne donosi konkretne brojke.<\/span><\/li>\n<li id=\"u1889-18\"><span style=\"font-weight: 400;\">I dalje sami morate osigurati podatke koje \u0107ete unijeti u alat.<\/span><\/li>\n<li id=\"u1889-20\"><span style=\"font-weight: 400;\">Ono \u0161to vam okvir mo\u017ee dati jest dosljedan pristup koji \u0107e vam omogu\u0107iti planiranje i mjerenje na odgovaraju\u0107i na\u010din.<\/span><\/li>\n<\/ul>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_one_third-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-0aa7055fe62c3622faec82866afbaeb2 av_one_third  avia-builder-el-7  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p id=\"u1947-2\"><span style=\"font-weight: 400;\">AMEC-ov okvir za integrirano vrednovanje osigurava dosljedan i vjerodostojan pristup koji funkcionira i u velikim i u malim organizacijama, ali se mo\u017ee prilagoditi i vrlo specifi\u010dnim korisnicima i ciljevima.\u00a0Koristiti ga mo\u017ee bilo tko, besplatan je i nije ni\u010dije vlasni\u0161tvo te omogu\u0107uje svim organizacijama, bilo da se radi o sveu\u010dili\u0161tima, odjelima unutar tvrtke, PR agencijama ili kompanijama za mjerenje, da iskoriste prednosti njegovog pristupa.<\/span><\/p>\n<p id=\"u1947-5\"><span style=\"font-weight: 400;\">Okvir za integrirano vrednovanje zamjenjuje oba starija AMEC-ova okvira, za valjanu metriku i za mjerenje dru\u0161tvenih medija.\u00a0Sektor odnosa s javno\u0161\u0107u sada ima integrirani pristup mjerenju izazova dana\u0161njice.<\/span><\/p>\n<p id=\"u1947-8\"><span style=\"font-weight: 400;\">Ovaj novi okvir pokazuje nam kako \u201eoperacionalizirati\u201c Barcelonska na\u010dela i kako ih preto\u010diti u djelovanje, te u kona\u010dnici dokazati vrijednost na\u0161eg rada.<\/span><\/p>\n<p id=\"u1947-20\"><span style=\"font-weight: 400;\">Osim samog okvira, ova stranica donosi niz <\/span><a href=\"http:\/\/www.amecorg.com\/amecframework\/expert-opinion.html\"><span style=\"font-weight: 400;\">\u010dlanaka<\/span><\/a><span style=\"font-weight: 400;\"> i <\/span><a href=\"http:\/\/www.amecorg.com\/amecframework\/resources.html\"><span style=\"font-weight: 400;\">dodatnih resursa<\/span><\/a><span style=\"font-weight: 400;\"> o mjerenju, uklju\u010duju\u0107i <\/span><a href=\"http:\/\/www.amecorg.com\/amecframework\/taxonomy.html\"><span style=\"font-weight: 400;\">\u201etaksonomiju vrednovanja<\/span><\/a><span style=\"font-weight: 400;\">\u201c<\/span><span style=\"font-weight: 400;\"> koja za svaki korak u postupku popisuje i obja\u0161njava klju\u010dne korake, metriku i referentne to\u010dke te metode koje je potrebno uzeti u obzir.<\/span><\/p>\n<p id=\"u1947-23\"><span style=\"font-weight: 400;\">Ovom bih se prilikom htio zahvaliti profesoru Jimu Macnamari sa Sveu\u010dili\u0161ta u Sydneyu \u0161to je izradio ovaj vrijedni resurs te ga podijelio s AMEC-ovom zajednicom.<\/span><\/p>\n<p id=\"u1947-29\"><span style=\"font-weight: 400;\">Novi okvir rezultat je napornog rada velikog broja ljudi te im se ovim putem svima <\/span><a href=\"http:\/\/www.amecorg.com\/amecframework\/acknowledgements.html\"><span style=\"font-weight: 400;\">iskreno zahvaljujem<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<\/div><\/section><br \/>\n<section  class='avia-team-member av-jptkq03i-ed22a5ed20e9a1f9f79fdf76389a4479  avia-builder-el-9  el_after_av_textblock  avia-builder-el-last '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><div class=\"team-img-container\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-45 avia-img-lazy-loading-not-45 avia_image avia_image_team' src=\"https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/Richard-Bagnall.jpg\" alt='Richard Bagnall'  itemprop=\"image\"   height=\"92\" width=\"92\" srcset=\"https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/Richard-Bagnall.jpg 92w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/Richard-Bagnall-80x80.jpg 80w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/Richard-Bagnall-36x36.jpg 36w\" sizes=\"(max-width: 92px) 100vw, 92px\" \/><div class=\"team-social\"><div class=\"team-social-inner\"><span class='hidden av_member_url_markup twitter'  itemprop=\"url\" >https:\/\/twitter.com\/richardbagnall<\/span><a href='https:\/\/twitter.com\/richardbagnall' class='avia-team-icon av-av_team_icon-ab87a77926b8f129fb63be138573226c twitter avia-iconfont avia-font-entypo-fontello' rel='v:url'  target='_blank' data-av_icon='\ue8f1' data-av_iconfont='entypo-fontello' ><\/a><\/div><\/div><\/div><h3 class='team-member-name '  itemprop=\"name\" >Richard Bagnall<\/h3><div class='team-member-description '  itemprop=\"description\" ><p>Predsjedatelj AMEC-a<\/p>\n<\/div><span class='hidden team-member-affiliation'  itemprop=\"affiliation\" >AMEC Integrated Evaluation Framework<\/span><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_one_third-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-0aa7055fe62c3622faec82866afbaeb2 av_one_third  avia-builder-el-10  el_after_av_one_third  el_before_av_hr  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-b3c5c059470a27d0e1b775e3e05a721b\">\n#top .av-special-heading.av-av_heading-b3c5c059470a27d0e1b775e3e05a721b{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-av_heading-b3c5c059470a27d0e1b775e3e05a721b .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-b3c5c059470a27d0e1b775e3e05a721b .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-b3c5c059470a27d0e1b775e3e05a721b av-special-heading-h3  avia-builder-el-11  el_before_av_codeblock  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >JOIN THE CONVERSATION<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<\/p><\/div><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-0dd18d9844cb3b943ff8f8296963fd53\">\n#top .hr.hr-invisible.av-av_hr-0dd18d9844cb3b943ff8f8296963fd53{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-av_hr-0dd18d9844cb3b943ff8f8296963fd53 hr-invisible  avia-builder-el-13  el_after_av_one_third  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c av_one_full  avia-builder-el-14  el_after_av_hr  el_before_av_one_third  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_textblock-2f6485391201f3e8710d61adb7ebf906\">\n#top .av_textblock_section.av-av_textblock-2f6485391201f3e8710d61adb7ebf906 .avia_textblock{\nfont-size:30px;\n}\n<\/style>\n<section  class='av_textblock_section av-av_textblock-2f6485391201f3e8710d61adb7ebf906 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">UVOD U NOVI INTERAKTIVNI ALAT<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-cff9db79973b2b34cd1182f84c56818a\">\n#top .hr.av-av_hr-cff9db79973b2b34cd1182f84c56818a{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-av_hr-cff9db79973b2b34cd1182f84c56818a .hr-inner{\nwidth:300px;\nborder-color:#ff5800;\n}\n<\/style>\n<div  class='hr av-av_hr-cff9db79973b2b34cd1182f84c56818a hr-custom  avia-builder-el-16  el_after_av_textblock  avia-builder-el-last  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c av_one_third  avia-builder-el-17  el_after_av_one_full  el_before_av_one_third  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Dobrodo\u0161li u novi Okvir za integrirano vrednovanje! Ve\u0107 vi\u0161e od \u0161est godina AMEC koristi unaprije\u0111eni na\u010din mjerenja komunikacija koji donosi Okvir za integrirano vrednovanje. Ovaj je okvir brojnim agencijama i klijentima pomogao da pobolj\u0161aju svoje mjerenje i vrednovanje. Me\u0111utim, moramo ga u\u010diniti prakti\u010dnijim, intuitivnijim i atraktivnijim.<\/p>\n<p>Dakle, radna skupina koja se sastojala od predstavnika agencija, AMEC-a, stru\u010dnjaka za istra\u017eivanje tr\u017ei\u0161ta i znanstvenika osmislila je novi Interaktivni okvir za integrirano vrednovanje.<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_one_third-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-0aa7055fe62c3622faec82866afbaeb2 av_one_third  avia-builder-el-19  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p id=\"u2005-2\"><span style=\"font-weight: 400;\">\u017delja nam je bila stvoriti ne\u0161to \u0161to \u0107e korisnicima pomo\u0107i u jasnom mjerenju. \u0160to je jo\u0161 va\u017enije, htjeli smo prona\u0107i mehanizam koji bi pridonio uvo\u0111enju kvalitetnijeg mjerenja u struku.<\/span><\/p>\n<p id=\"u2005-4\"><strong>NOVI INTERAKTIVNI ALAT<\/strong><\/p>\n<p id=\"u2005-6\"><span style=\"font-weight: 400;\">Napravili smo ga u obliku kartica kako bismo jasnije predstavili postupak, korak po korak. Svaka je kartica ozna\u010dena brojem, tako da znate na kojem ste koraku postupka. Alat vas vodi od krajnjih ciljeva u vezi organizacije i komunikacije pa sve do u\u010dinka na poslovanje.<\/span><\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_one_third-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-0aa7055fe62c3622faec82866afbaeb2 av_one_third  avia-builder-el-21  el_after_av_one_third  el_before_av_section  avia-builder-el-last  flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p id=\"u1971-2\"><span style=\"font-weight: 400;\">Klikom na svaku pojedina\u010dnu karticu otvara se okvir u koji unosite svoje podatke. Kao pomo\u0107, unutar svake kartice postoji ikona (i) sa sko\u010dnim okvirom unutar kojeg su dodatne informacije i obja\u0161njenja. Osim toga, unutar sko\u010dnog okvira nalazi se poveznica na taksonomiju mjerenja, \u0161to vam pru\u017ea jo\u0161 vi\u0161e informacija o mjerenjima koje trebate uvrstiti.<\/span><\/p>\n<p id=\"u1971-4\"><span style=\"font-weight: 400;\">Dakle, kako \u0107ete ga koristiti?<\/span><\/p>\n<p id=\"u1971-6\"><strong>Giles Peddy<\/strong><\/p>\n<p id=\"u1971-8\"><span style=\"font-weight: 400;\">Direktor Grupe LEWIS, UK<\/span><\/p>\n<\/div><\/section><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='explanation-blocks'  class='avia-section av-av_section-7282d6f4223314a0d62a2e3f400cc6f8 main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-23  el_after_av_one_third  el_before_av_one_full  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1539'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-5fcf087f29be08babc10360dbc84aa93\">\n.flex_column.av-av_one_third-5fcf087f29be08babc10360dbc84aa93{\nborder-radius:10PX 10PX 10PX 10PX;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-5fcf087f29be08babc10360dbc84aa93 av_one_third  avia-builder-el-24  el_before_av_two_third  avia-builder-el-first  first flex_column_div  '     ><section  class='av_textblock_section av-av_textblock-5380889f3cd872c06991724eb10aecd4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock objectives av_inherit_color'  itemprop=\"text\" ><h3 id=\"u1974-2\" style=\"text-align: center;\">KRAJNJI CILJEVI<\/h3>\n<p>Kao i svako dobro mjerenje, trebalo bi krenuti od jasnih krajnjih ciljeva organizacije. Ti ciljevi mogu se razli\u010dito formulirati, bilo da su vezani uz svijest, javno zagovaranje, usvajanje ili potra\u017enju. Nakon organizacijskih dolaze komunikacijski ciljevi, koji bi trebali odra\u017eavati organizacijske ciljeve. Trebate imati na umu da je razlika izme\u0111u kratkoro\u010dnog i op\u0107enitog cilja u tome \u0161to kratkoro\u010dni cilj ima mjerljiv u\u010dinak (npr. 20% pove\u0107anje svijesti o brendu), dok op\u0107eniti cilj predstavlja neku op\u0107u te\u017enju (npr. pove\u0107ati svijest o brendu).<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-6ccdee08de2b5d0001f65cf496c701e9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock outputs av_inherit_color'  itemprop=\"text\" ><h3 id=\"u1992-2\" style=\"text-align: center;\">KOMUNIKACIJSKA PRODUKCIJA<\/h3>\n<p>Dio posve\u0107en komunikacijskoj produkciji bavi se temeljnim mjerenjima koja obuhva\u0107aju pla\u0107ene, zaslu\u017eene, dijeljene i vlastite medijske objave. Na primjer, tu se radi o dosegu pla\u0107enih oglasa, broju posjetitelja internetske stranice, broju napisanih poruka, tvitova i retvitova, broju posjetitelja doga\u0111anja te broju potencijalnih \u010ditatelja medijske objave. To su kvantitativne i kvalitativne mjere izlaznih podataka.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-9aeeead1bdb5424ecb6ff5a047405c16 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock please-note av_inherit_color'  itemprop=\"text\" ><p id=\"u1974-2\" style=\"text-align: left;\"><strong>NAPOMENA:<\/strong> AMEC ne mo\u017ee pohranjivati informacije zbog propisa u vezi za\u0161tite podataka, tako da se uneseni podaci izgube nakon \u0161to zatvorite internetsku stranicu. Iz tog smo razloga osigurali program za izradu PDF dokumenata, tako da svoj rad mo\u017eete spremiti na ra\u010dunalo i kasnije ga ure\u0111ivati pomo\u0107u alata za konverziju PDF dokumenata<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_two_third-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_two_third-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_two_third-0aa7055fe62c3622faec82866afbaeb2 av_two_third  avia-builder-el-28  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-av_textblock-0cf1b06c1f47df43ae5d45d9fee458c2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock inputs av_inherit_color'  itemprop=\"text\" ><h3 id=\"u1978-2\" style=\"text-align: center;\">ULAZNI PODACI<\/h3>\n<p>Ovaj dio pokriva dva va\u017ena podru\u010dja. Prvo se definiraju ciljane publike za kampanju, a zatim se odre\u0111uje strate\u0161ki plan i ostali ulazni podaci, kao \u0161to su opisivanje odre\u0111enog dijela analize situacije, resursa i bud\u017eeta.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-ae87a55c21768ce8fcc9421944b1fae6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock activities av_inherit_color'  itemprop=\"text\" ><h3 id=\"u1987-2\" style=\"text-align: center;\">AKTIVNOSTI<\/h3>\n<p>Ovaj dio opisuje koje su aktivnosti izvr\u0161ene, bilo da se radi o testiranju ili istra\u017eivanju, proizvodnji sadr\u017eaja itd. Ono \u0161to je bitno jest da alat prepoznaje va\u017enost pla\u0107enih i zaslu\u017eenih objava, dru\u0161tvenih i vlastitih medija (PESO) te korisnicima daje mogu\u0107nost da ih ozna\u010de na odgovaraju\u0107i na\u010din.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-681c15880e522c7ca895a1e342397dcb '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock out-takes av_inherit_color'  itemprop=\"text\" ><h3 id=\"u1996-2\" style=\"text-align: center;\">INICIJALNE REAKCIJE<\/h3>\n<p>Kod inicijalnih reakcija radi se o odgovoru i reakcijama va\u0161ih ciljanih publika na odre\u0111enu aktivnost. Zanima vas s koliko pozornosti primaju sadr\u017eaj, koliko ga se mogu prisjetiti, koliko dobro shva\u0107aju temu, jesu li zainteresirani sadr\u017eajem i jesu li se predbilje\u017eili za dodatne informacije.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-e72d6d7c91ffb4430f52765d9e3f57e0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock outcomes av_inherit_color'  itemprop=\"text\" ><h3 id=\"u2001-2\" style=\"text-align: center;\">KOMUNIKACIJSKI U\u010cINCI<\/h3>\n<p>U ovome se dijelu mjeri u\u010dinak komunikacije na ciljanu publiku. Je li ciljana publika pove\u0107ala razumijevanje, je li promijenila stav prema temi, je li se pove\u0107alo povjerenje i\/ili preferencija, je li bilo u\u010dinka na njihovu namjeru da ne\u0161to naprave (npr. isprobaju, pretplate se, registriraju) ili se pove\u0107alo javno zagovaranje neke teme na internetu.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-0bb3965d88399a0228c0fd080a9e6bdc '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock impact av_inherit_color'  itemprop=\"text\" ><h3 id=\"u2008-2\" style=\"text-align: center;\">ISHOD<\/h3>\n<p>U zadnjem se dijelu vrednuje u\u010dinak na krajnje ciljeve organizacije &#8211; ishod. Ovdje na\u0161 alat nastoji pokriti pobolj\u0161anje reputacije, uspostavljanje ili unaprje\u0111enje odnosa, porast prodaje ili donacija, promjenu politike ili pobolj\u0161anje dru\u0161tvene promjene. To je jasni pokazatelj poslovnog rezultata i veza s ciljevima organizacije.<\/p>\n<p>\u0160to sada? Kada ste gotovi, kliknite na PO\u0160ALJI, a svoj rad mo\u017eete i pretvoriti u PDF dokument koji mo\u017eete podijeliti ili koristiti na sastancima ili prezentacijama. Ako ne\u0161to \u017eelite promijeniti, kliknite na IZMJENE na vrhu i unesite izmjene. Zatim ponovno kliknite na PO\u0160ALJI. Spremite PDF na svoje ra\u010dunalo.<\/p>\n<\/div><\/section><\/p><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1539'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_full-9d24124a545ef7691702bdbb54c0e581\">\n.flex_column.av-av_one_full-9d24124a545ef7691702bdbb54c0e581{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_full-9d24124a545ef7691702bdbb54c0e581 av_one_full  avia-builder-el-34  el_after_av_section  avia-builder-el-no-sibling  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_textblock-e8931f3a3cb0ffe4e01460315f0ed18b\">\n#top .av_textblock_section.av-av_textblock-e8931f3a3cb0ffe4e01460315f0ed18b .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-av_textblock-e8931f3a3cb0ffe4e01460315f0ed18b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><a class=\"framework-button\" href=\"https:\/\/amec.blazedev.co.uk\/amecframework\/hr\/framework\/interactive-framework\/\" target=\"_blank\" rel=\"noopener noreferrer\">KLIKNITE OVDJE ZA PRISTUP OKVIRU ZA INTEGRIRANO VREDNOVANJE<\/a><\/p>\n<\/div><\/section><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"class_list":["post-1539","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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