AMEC’s friends and industry partners at the IPR, the USA based Institute for Public Relations, has an excellent White Paper “Guidelines for Setting Measurable Public Relations Objectives” Authored by the IPR’s Measurement Commission and spearheaded by Forrest W. Anderson Planning & Evaluation Consultant, Linda Hadley, David Rockland and Mark Weiner, the Paper, ‘Guidelines for Setting Measurable Public Relations Objectives” can be downloaded here.
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