ACKNOWLEDGEMENTS AND THANKS
Thanks are due to AMEC’s Integrated Evaluation team who worked so hard to develop the original resource centre and Integrated Evaluation Framework, as well as more recently the planning resources that were added in 2021.
Special thanks to Jim Macnamara, Distinguished Professor in the School of Communication within the Faculty of Arts and Social Sciences at the University of Technology Sydney who created the evaluation ‘taxonomy’ and graciously gave permission for AMEC to use and share it. Jim also leads the AMEC Academic Advisory Group who gave of their time to provide input and feedback on the different iterations of this framework in its development.
Thank you to the core members of the Integrated Evaluation Framework team who generously gave so much of their time to work with me to develop the framework:
Paul Hender, Group Chief Operating Officer, CARMA International
Giles Peddy, CEO at Missive
Elayne Phillips, Head of Communications, UK Cabinet Office and GCS
Thanks as well to the wider members of this team including Mark Carrier, MD of Insights at Unicepta, Karen Prichard, Director of Research at Press Data Ltd, MD of Reputation at Ebiquity, Lisa Story, Chief Strategy Officer, Europe and Africa, BCW Global,
Margot Savell, SVP Global Measurement at Hill & Knowlton Strategies, Paul Njoku, Head of GCS Evaluation Projects at the Cabinet Office, Ann-Sofie Kroll, Strategic Solutions, Intrado, Aseem Sood, CEO of Impact Research & Measurement, and Rayna Grudova-de Lange, CEO, DeLange Analytics.
Enormous thanks also go to the fabulous team that worked so hard under the working group leadership of Allison Spray to bulk out our planning resources in 2021. Team members were:
Allison Spray, MD Data and Analytics, Hill+Knowlton Strategies, Deb Camden, Founder of The Communication Dividend, Alex Judd, Head of Impact and Planning at Clarity PR , Nicole Moreo, SVP, Analytics at Ketchum, Gemma Moroney, Co-founder of SHOOK, Claire Pimm, Director National Resilience Communications, UK Cabinet Office, Aseem Sood, CEO of Impact Research & Measurement, Jason Woodward, Director, Strategic & Analytics Planning, Ketchum, Richard Bagnall, co-managing partner, CARMA International.
Thank you as well to the industry experts who have contributed their thoughts and shared articles on our site. These include Professor Kevin Money, Professor of Reputation & Responsible Leadership at the Henley Business School, Charlie Snow, Chief Strategy Officer at MullenLowe, Stephen Waddington, Founder, Wadds Inc, Shonali Burke, President & CEO of Shonali Burke Consulting, and Gini Dietrich, Founder of Spin Sucks.
Finally I’d like to pay tribute and give special mention to friend of many in the global communications measurement community, Don Bartholomew, who sadly passed away in 2015. Don was author of the respected Metrics Man blog, and was SVP, digital and social media research at Ketchum. Don worked closely with me on the development of many of AMEC’s educational resources including the social media measurement frameworks in which he was my vice-chair. Don and I realised that the industry needed one clear approach to measuring holistic communication, online and off, mainstream, social, and non-media. Don and I conceived the early versions of the framework together before illness sadly prevented him from contributing any more. Don’s thinking has been instrumental to the success of the Integrated Evaluation Framework and I have tried at all times to keep his approach at the front of mind – to make a framework that is sophisticated and meaningful but not impenetrable or too complex to use. I believe we have got the balance right and hope that Don would think so too, proud that his legacy lives on.
Integrated Evaluation Framework team lead, AMEC Chair and Co-managing partner, CARMA International
