{"id":15211,"date":"2017-07-03T16:32:07","date_gmt":"2017-07-03T15:32:07","guid":{"rendered":"https:\/\/amecorg.com\/amecframework\/faqs\/"},"modified":"2025-01-07T16:45:59","modified_gmt":"2025-01-07T16:45:59","slug":"faqs","status":"publish","type":"page","link":"https:\/\/amec.blazedev.co.uk\/amecframework\/fr\/faqs\/","title":{"rendered":"FAQ&rsquo;s"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-tls3cx-507d856275c287493e2bcd78906217b4\">\n.avia-image-container.av-tls3cx-507d856275c287493e2bcd78906217b4 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-tls3cx-507d856275c287493e2bcd78906217b4 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-tls3cx-507d856275c287493e2bcd78906217b4 av-styling- avia-align-center  avia-builder-el-0  el_before_av_one_full  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-15216 avia-img-lazy-loading-not-15216 avia_image ' src=\"https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2017\/07\/FAQ-Icon-Question-Mark.png\" alt='' title='FAQ Icon - Question Mark'  height=\"237\" width=\"285\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-rmx2xt-1f76b21af91591f59d8a172236fcfd76\">\n.flex_column.av-rmx2xt-1f76b21af91591f59d8a172236fcfd76{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-rmx2xt-1f76b21af91591f59d8a172236fcfd76 av_one_full  avia-builder-el-1  el_after_av_image  el_before_av_one_half  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-p0wisx-3f87cd475bd1e09ff6c92bf961f48e40\">\n#top .av_textblock_section.av-p0wisx-3f87cd475bd1e09ff6c92bf961f48e40 .avia_textblock{\nfont-size:35px;\n}\n<\/style>\n<section  class='av_textblock_section av-p0wisx-3f87cd475bd1e09ff6c92bf961f48e40 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center; font-weight: 900;\">FAQ \u2013 QUESTIONS FR\u00c9QUENTES<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-osho0x-417ad09a763ae6377b75c1302a5a745d\">\n#top .hr.av-osho0x-417ad09a763ae6377b75c1302a5a745d{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-osho0x-417ad09a763ae6377b75c1302a5a745d .hr-inner{\nwidth:300px;\nborder-color:#ff5800;\n}\n<\/style>\n<div  class='hr av-osho0x-417ad09a763ae6377b75c1302a5a745d hr-custom  avia-builder-el-3  el_after_av_textblock  avia-builder-el-last  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m3wau9-77abbb60da51e9ebf0668854a3704f15\">\n.flex_column.av-m3wau9-77abbb60da51e9ebf0668854a3704f15{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-m3wau9-77abbb60da51e9ebf0668854a3704f15 av_one_half  avia-builder-el-4  el_after_av_one_full  el_before_av_one_half  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-k7wt9t-8594954931b2f54c9fdc09fdb3bcbae0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Cela semble compliqu\u00e9 et difficile \u00e0 utiliser, non ?<\/strong><\/p>\n<p>Pas du tout. De nombreuses informations sont fournies pour vous guider et vous aider \u00e0 savoir quelles donn\u00e9es sont n\u00e9cessaires \u00e0 chaque \u00e9tape. Le site constitue une immense biblioth\u00e8que de ressources. Profitez-en, cr\u00e9ez des exemples fictifs, explorez et exp\u00e9rimentez.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jgy3a9-d15f2cfcf374df635869718b6715c3e0\">\n.flex_column.av-jgy3a9-d15f2cfcf374df635869718b6715c3e0{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jgy3a9-d15f2cfcf374df635869718b6715c3e0 av_one_half  avia-builder-el-6  el_after_av_one_half  el_before_av_one_half  flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-gz17i9-50cfd089bce2269bfa2b747c967f71e0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Quand dois-je utiliser le cadre, apr\u00e8s avoir men\u00e9 une campagne ?<br \/>\n<\/strong><\/p>\n<p>Bien que le cadre puisse \u00eatre utilis\u00e9 pour \u00e9valuer une campagne de mani\u00e8re r\u00e9trospective, sa v\u00e9ritable valeur r\u00e9side dans son utilisation en temps r\u00e9el : pour planifier les activit\u00e9s \u00e0 l\u2019avance, s\u2019y r\u00e9f\u00e9rer au fur et \u00e0 mesure de l\u2019\u00e9volution de la campagne et l\u2019utiliser apr\u00e8s coup comme outil d\u2019\u00e9valuation pour mettre en lumi\u00e8re les succ\u00e8s ainsi que les opportunit\u00e9s d\u2019am\u00e9lioration. La possibilit\u00e9 de sauvegarder les donn\u00e9es d\u2019un cadre permet d\u2019y revenir quand vous le souhaitez, et chaque utilisateur peut avoir jusqu&rsquo;\u00e0 dix cadres actifs en m\u00eame temps.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-gasngx-57d080337e3e85cc074f414e953fa431\">\n.flex_column.av-gasngx-57d080337e3e85cc074f414e953fa431{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-gasngx-57d080337e3e85cc074f414e953fa431 av_one_half  avia-builder-el-8  el_after_av_one_half  el_before_av_one_half  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-kp5il4vy-0dda506c56f42795479a5dddd1d44810 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><b>Le Cadre d&rsquo;\u00c9valuation Int\u00e9gr\u00e9 (IEF) est-il un outil de planification ou un outil de mesure ?<\/b><\/p>\n<p>C\u2019est les deux ! L\u2019IEF est con\u00e7u pour vous aider \u00e0 planifier vos campagnes plus efficacement, avec un focus particulier sur les r\u00e9sultats comme moteur cl\u00e9. Mais il est \u00e9galement con\u00e7u pour vous aider \u00e0 r\u00e9fl\u00e9chir \u00e0 la mesure de vos actions et \u00e0 mettre en avant, avec des mesures pertinentes, l\u2019impact que vous avez sur votre organisation ou client.<\/p>\n<p>En 2021, AMEC a renforc\u00e9 les <a href=\"https:\/\/amec.blazedev.co.uk\/amecframework\/home\/supporting-material\/planning\/\">ressources d&rsquo;accompagnement \u00e0 la planification<\/a> au sein du cadre. La planification est un \u00e9l\u00e9ment crucial d\u2019un programme de mesure significatif, donc ces deux aspects vont de pair.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-enfqgh-a4a24a309d1f9c9808dd783ca2804668\">\n.flex_column.av-enfqgh-a4a24a309d1f9c9808dd783ca2804668{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-enfqgh-a4a24a309d1f9c9808dd783ca2804668 av_one_half  avia-builder-el-10  el_after_av_one_half  el_before_av_one_half  flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-c637pd-e63039904bd922f5b8e07b544aab020b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Que faire si je n\u2019ai pas de mesures \u00e0 inclure dans le rapport ?<\/strong><\/p>\n<p>Un avantage de l\u2019IEF est qu\u2019il vous am\u00e8ne \u00e0 r\u00e9fl\u00e9chir d\u00e8s le d\u00e9part aux mesures dont vous pourriez avoir besoin pour \u00e9valuer l\u2019impact. De cette mani\u00e8re, vous pouvez demander aux bonnes personnes ou rechercher les donn\u00e9es n\u00e9cessaires avant de lancer la campagne. Ainsi, \u00e0 mesure que la campagne progresse ou se termine, tout le monde sait quelles donn\u00e9es fournir pour que vous puissiez pr\u00e9senter les r\u00e9sultats.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-awi9mp-2b8fe4be2f6b0d3ea39c051f32661b99\">\n.flex_column.av-awi9mp-2b8fe4be2f6b0d3ea39c051f32661b99{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-awi9mp-2b8fe4be2f6b0d3ea39c051f32661b99 av_one_half  avia-builder-el-12  el_after_av_one_half  el_before_av_one_half  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-8hjwq9-7553c0e0f085e5959130c80148a4725c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Le cadre peut-il \u00eatre utilis\u00e9 uniquement pour des campagnes ou aussi pour des activit\u00e9s continues ?<\/strong><\/p>\n<p>Le cadre peut et doit \u00eatre utilis\u00e9 \u00e0 la fois pour des campagnes \u00e0 court terme et pour des programmes de communication \u00e0 plus long terme, o\u00f9 vous devez continuellement aligner les activit\u00e9s et la mesure sur les objectifs organisationnels et de communication globaux.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-71she9-67596360e695de7a0e916dddcc10fb2b\">\n.flex_column.av-71she9-67596360e695de7a0e916dddcc10fb2b{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-71she9-67596360e695de7a0e916dddcc10fb2b av_one_half  avia-builder-el-14  el_after_av_one_half  el_before_av_one_half  flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-5aae0h-59ebfabee7782efa863250de70b97b48 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Le cadre est-il optimis\u00e9 pour un type sp\u00e9cifique d\u2019activit\u00e9 de communication ?<\/strong><\/p>\n<p>Le cadre a \u00e9t\u00e9 con\u00e7u pour \u00eatre flexible et fonctionner dans diff\u00e9rents sc\u00e9narios de communication et canaux : m\u00e9dias pay\u00e9s, gagn\u00e9s, poss\u00e9d\u00e9s et partag\u00e9s, du secteur commercial au secteur public, du consommateur au B2B, de la g\u00e9n\u00e9ration de leads \u00e0 la valorisation de la marque, des campagnes aux activit\u00e9s de lobbying.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3upe5t-5ca681bc1174ea2e786b8cfcd4498ada\">\n.flex_column.av-3upe5t-5ca681bc1174ea2e786b8cfcd4498ada{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3upe5t-5ca681bc1174ea2e786b8cfcd4498ada av_one_half  avia-builder-el-16  el_after_av_one_half  avia-builder-el-last  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-21851t-3992719c3550c659fe2ad57844b51840 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>J\u2019ai entendu parler de beaucoup de \u2018th\u00e9orie\u2019, mais je suis encore un peu confus sur la mani\u00e8re de mettre le cadre en pratique ?<br \/>\n<\/strong><\/p>\n<p>La section \u00ab Ressources \u00bb du site web du cadre propose divers cas pratiques et tutoriels qui montrent comment le cadre a \u00e9t\u00e9 utilis\u00e9 dans des sc\u00e9narios r\u00e9els. Profitez-en pour clarifier vos questions et mieux comprendre son application concr\u00e8te.<\/p>\n<\/div><\/section><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"class_list":["post-15211","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FAQ&#039;s - AMEC Integrated Evaluation Framework<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FAQ&#039;s - AMEC Integrated Evaluation Framework\" \/>\n<meta property=\"og:url\" content=\"https:\/\/amec.blazedev.co.uk\/amecframework\/fr\/faqs\/\" \/>\n<meta property=\"og:site_name\" content=\"AMEC Integrated Evaluation Framework\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-07T16:45:59+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/amec.blazedev.co.uk\/amecframework\/fr\/faqs\/\",\"url\":\"https:\/\/amec.blazedev.co.uk\/amecframework\/fr\/faqs\/\",\"name\":\"FAQ's - 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