{"id":1787,"date":"2017-07-04T11:25:08","date_gmt":"2017-07-04T10:25:08","guid":{"rendered":"https:\/\/amecorg.com\/amecframework\/es\/?page_id=1787"},"modified":"2017-07-04T11:25:08","modified_gmt":"2017-07-04T10:25:08","slug":"preguntas-frecuentes","status":"publish","type":"page","link":"https:\/\/amec.blazedev.co.uk\/amecframework\/es\/preguntas-frecuentes\/","title":{"rendered":"Preguntas Frecuentes"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-682788b60d376febb939b738ab2d7d47\">\n.avia-image-container.av-av_image-682788b60d376febb939b738ab2d7d47 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-682788b60d376febb939b738ab2d7d47 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-682788b60d376febb939b738ab2d7d47 av-styling- avia-align-center  avia-builder-el-0  el_before_av_one_full  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1774 avia-img-lazy-loading-not-1774 avia_image ' src=\"https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2017\/07\/FAQ-Icon-Question-Mark.png\" alt='' title='FAQ Icon - Question Mark'  height=\"237\" width=\"285\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c av_one_full  avia-builder-el-1  el_after_av_image  el_before_av_one_half  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_textblock-1cfe04c011deea2513bf58caf5e82729\">\n#top .av_textblock_section.av-av_textblock-1cfe04c011deea2513bf58caf5e82729 .avia_textblock{\nfont-size:35px;\n}\n<\/style>\n<section  class='av_textblock_section av-av_textblock-1cfe04c011deea2513bf58caf5e82729 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center; font-weight: 900;\">Preguntas Frecuentes<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-cff9db79973b2b34cd1182f84c56818a\">\n#top .hr.av-av_hr-cff9db79973b2b34cd1182f84c56818a{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-av_hr-cff9db79973b2b34cd1182f84c56818a .hr-inner{\nwidth:300px;\nborder-color:#ff5800;\n}\n<\/style>\n<div  class='hr av-av_hr-cff9db79973b2b34cd1182f84c56818a hr-custom  avia-builder-el-3  el_after_av_textblock  avia-builder-el-last  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c av_one_half  avia-builder-el-4  el_after_av_one_full  el_before_av_one_half  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong> \u00bfParece un trabajo duro y complicado? <!-- Strong--><\/strong><\/p>\n<p>Realmente no lo es. Mucha informaci\u00f3n se proporciona para guiarlo y ayudarle a saber qu\u00e9 informaci\u00f3n se requiere en cada etapa. El sitio es una biblioteca de recursos masiva. Util\u00edcelo, haga ejemplos simulados, juegue alrededor.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_one_half-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-0aa7055fe62c3622faec82866afbaeb2 av_one_half  avia-builder-el-6  el_after_av_one_half  el_before_av_one_half  flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong> \u00bfCu\u00e1ndo debo usar el marco, es despu\u00e9s de ejecutar una campa\u00f1a? <!-- Strong--><\/strong><\/p>\n<p>Aunque el marco puede utilizarse para evaluar de forma retrospectiva una campa\u00f1a, el valor real proviene de la utilizaci\u00f3n del marco en tiempo real, para utilizarlo para planificar la actividad con anticipaci\u00f3n, referirse a la actividad que se desarrolla con el tiempo y utilizarla retrospectivamente como herramienta de evaluaci\u00f3n Para resaltar los \u00e9xitos y oportunidades de mejora. La capacidad de guardar los datos de una estructura le permite consultar de nuevo a ella cuando quiera y puede tener hasta diez marcos activos por usuario.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c av_one_half  avia-builder-el-8  el_after_av_one_half  el_before_av_one_half  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><b> \u00bfEl IEF es una herramienta de planificaci\u00f3n o una herramienta de medici\u00f3n? <!-- B--><\/b><\/p>\n<p>\u00a1Es ambos! El IEF est\u00e1 dise\u00f1ado para ayudarle a planificar sus campa\u00f1as con mayor eficacia, especialmente con los resultados como un factor clave. Pero tambi\u00e9n est\u00e1 dise\u00f1ado para ayudarlo a pensar sobre la medici\u00f3n y la exhibici\u00f3n, con m\u00e9tricas relevantes, el impacto que est\u00e1 teniendo en su organizaci\u00f3n \/ cliente.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_one_half-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-0aa7055fe62c3622faec82866afbaeb2 av_one_half  avia-builder-el-10  el_after_av_one_half  el_before_av_one_half  flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong> \u00bfQu\u00e9 ocurre si no tengo las m\u00e9tricas que se deben incluir en el informe? <!-- Strong--><\/strong><\/p>\n<p>Un beneficio del IEF es que le permite pensar desde el principio sobre qu\u00e9 m\u00e9tricas puede necesitar para evaluar el impacto. De esta forma, puede solicitar a las personas adecuadas o obtener los datos necesarios antes de iniciar la campa\u00f1a. As\u00ed como la campa\u00f1a se desarrolla o concluye todo el mundo sabe los datos que necesitan proporcionar para que pueda presentar los datos.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c av_one_half  avia-builder-el-12  el_after_av_one_half  el_before_av_one_half  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong> \u00bfPuede utilizarse el marco s\u00f3lo para campa\u00f1as ?, \u00bfqu\u00e9 pasa con la actividad en curso? <!-- Strong--><\/strong><\/p>\n<p>El marco puede y debe utilizarse tanto para campa\u00f1as de corto plazo como para programas de comunicaciones a m\u00e1s largo plazo en los que debe alinear continuamente la actividad y la medici\u00f3n con los objetivos generales de organizaci\u00f3n y comunicaci\u00f3n.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_one_half-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-0aa7055fe62c3622faec82866afbaeb2 av_one_half  avia-builder-el-14  el_after_av_one_half  el_before_av_one_half  flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong> \u00bfEst\u00e1 el marco optimizado para un tipo espec\u00edfico de actividad de comunicaciones? <!-- Strong--><\/strong><\/p>\n<p>El marco est\u00e1 deliberadamente dise\u00f1ado para ser flexible y trabajar a trav\u00e9s de diferentes escenarios y canales de comunicaci\u00f3n: pagado, ganado, propiedad y compartido, comercial al sector p\u00fablico, consumidor a negocio-a-negocio, generaci\u00f3n de plomo a construcci\u00f3n de marca, campa\u00f1a a cabildeo.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c av_one_half  avia-builder-el-16  el_after_av_one_half  avia-builder-el-last  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong> He o\u00eddo mucho de la \u00abteor\u00eda\u00bb, pero todav\u00eda estoy un poco confundido c\u00f3mo poner el marco en pr\u00e1ctica? <!-- Strong--><\/strong><\/p>\n<p>La secci\u00f3n \u00abRecursos\u00bb del sitio web del marco ofrece una serie de diferentes estudios de casos y tutoriales que muestran c\u00f3mo el marco se ha utilizado en escenarios de la vida real.<\/p>\n<\/div><\/section><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"class_list":["post-1787","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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