{"id":844,"date":"2016-10-17T12:22:10","date_gmt":"2016-10-17T11:22:10","guid":{"rendered":"http:\/\/amecorg.com\/amecframework\/da\/?page_id=844"},"modified":"2018-12-18T09:53:02","modified_gmt":"2018-12-18T09:53:02","slug":"hjem","status":"publish","type":"page","link":"https:\/\/amec.blazedev.co.uk\/amecframework\/da\/","title":{"rendered":"Hjem"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_section-57a987eac795ae8a2cbd09cb3639aca8\">\n.avia-section.av-av_section-57a987eac795ae8a2cbd09cb3639aca8{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/Amec-Home-Header-Image-Muse.jpg);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-av_section-57a987eac795ae8a2cbd09cb3639aca8 main_color avia-section-default avia-no-shadow  avia-builder-el-0  el_before_av_one_third  avia-builder-el-first  home-banner avia-full-stretch avia-bg-style-scroll av-minimum-height av-minimum-height-custom av-height-custom  container_wrap fullsize'  data-section-bg-repeat='stretch' data-av_minimum_height_px='500'><div class='container av-section-cont-open' style='height:500px'><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-844'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-56e3bc7305026004750028623be97927\">\n.avia-image-container.av-av_image-56e3bc7305026004750028623be97927 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-56e3bc7305026004750028623be97927 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-56e3bc7305026004750028623be97927 av-styling- avia-align-center  avia-builder-el-1  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-41 avia-img-lazy-loading-not-41 avia_image ' src=\"https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/integrated-framework-logo-white-small.png\" alt='' title='integrated-framework-logo-white-small'  height=\"126\" width=\"203\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_textblock-2f6485391201f3e8710d61adb7ebf906\">\n#top .av_textblock_section.av-av_textblock-2f6485391201f3e8710d61adb7ebf906 .avia_textblock{\nfont-size:30px;\n}\n<\/style>\n<section  class='av_textblock_section av-av_textblock-2f6485391201f3e8710d61adb7ebf906 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>AMEC\u2019s INTEGREREDE EVALUERINGS-FRAMEWORK<\/strong><\/p>\n<\/div><\/section>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 style=\"text-align: center;\"><span style=\"font-weight: 400;\">VELKOMMEN<\/span><\/h1>\n<\/div><\/section>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div id=\"u1005-bw\" class=\"browser_width colelem\">\n<div id=\"u1005\" class=\"FULL-BANNER museBGSize\">\n<div id=\"u1005_align_to_page\" class=\"clearfix\">\n<div id=\"u1104-4\" class=\"clearfix colelem shared_content\" data-content-guid=\"u1104-4_content\">\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Velkommen til AMEC\u2019s nye integrerede evaluerings-framework. Denne nye del af AMEC\u2019s hjemmeside er sammensat for at im\u00f8dekomme nogle af de mest almindelige udfordringer, som kommunikat\u00f8rer st\u00e5r over for i dagens foranderlige medielandskab.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"pu1889-24\" class=\"clearfix colelem\"><\/div>\n<\/div><\/section>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-844'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c av_one_third  avia-builder-el-5  el_after_av_section  el_before_av_one_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Mange af de evalueringsmetoder og -teknikker, som branchen i efterh\u00e5nden mange \u00e5r har taget for givet, er ikke l\u00e6ngere tilstr\u00e6kkelige, da den organisatoriske silotankegang er ved at udfases. PR-folk forventes i dag at arbejde p\u00e5 tv\u00e6rs af mange forskellige medier og ikke mindst aktivt at anvende og m\u00e5le p\u00e5 disse nye platforme. Dette betyder, at arbejdet med PR i dag omfatter mange forskellige slags medier \u2013 b\u00e5de betalte, delte og ejede. For at holde fokus er man s\u00e5ledes n\u00f8dt til at planl\u00e6gge og m\u00e5le kommunikationsindsatsen p\u00e5 en ny og integreret m\u00e5de.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For at bevise v\u00e6rdien af kommunikation i en tid, hvor ansvarlighed er i fokus, er det afg\u00f8rende at h\u00e6ve analyseindsatsen. De seneste 20 \u00e5r har normen v\u00e6ret at behandle indhold, men i dag er kommunikat\u00f8rer n\u00f8dt til at vise den effekt, som kommunikationsindsatsen har haft p\u00e5 virksomhedens m\u00e5ls\u00e6tning. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">AMEC\u2019s nye integrerede evaluerings-framework illustrerer netop, hvordan dette kan g\u00f8res.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Det interaktive element i dette v\u00e6rkt\u00f8j guider dig gennem processen &#8211; fra formuleringen af en eller flere m\u00e5ls\u00e6tninger til etableringen af en plan, identificering af m\u00e5lgrupper og efterf\u00f8lgende m\u00e5ling af outputs (resultater), outtakes (reaktioner), outcomes (effekter) og indflydelse (impact).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hvert trin i denne proces bidrager med yderligere information og forslag til potentielle tilgange og m\u00e5linger, som kunne v\u00e6re interessante i henhold hertil. <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Frameworket er ikke en fuldkommen liste, og det udleverer ikke et facit.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Du skal selv bidrage med at inds\u00e6tte data i v\u00e6rkt\u00f8jet<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Til geng\u00e6ld er frameworket et v\u00e6rkt\u00f8j, der tilbyder en kontinuerlig tilgang til evaluering, og som p\u00e5 tilfredsstillende vis giver dig mulighed for at planl\u00e6gge og m\u00e5le din PR- og kommunikationsindsats.<\/span><\/li>\n<\/ul>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_one_third-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-0aa7055fe62c3622faec82866afbaeb2 av_one_third  avia-builder-el-7  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  '     ><p><section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">AMEC\u2019s integrerede evaluerings-framework tilbyder en valideret metode, som kan anvendes af virksomheder i alle st\u00f8rrelser, men som ligeledes kan skr\u00e6ddersys i forhold til specifikke cases og m\u00e5ls\u00e6tninger. Det er gratis, og alle har lov til at g\u00f8re brug af det, hvilket betyder, at alle organisationer kan anvende og g\u00f8re gavn af v\u00e6rkt\u00f8jet \u2013 det v\u00e6re sig alt fra universiteter til in-house-afdelinger i virksomheder, PR-bureauer eller analysevirksomheder.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Denne nye integrerede metode erstatter AMEC\u2019s tidligere frameworks \u201dValid Metrics\u201d<\/span> <span style=\"font-weight: 400;\">og \u201dSocial Media Measurement Frameworks\u201d. Branchen har nu i stedet \u00e9n samlet tilgang og \u00e9t framework, som er tilpasset nutidens udfordringer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dette nye framework illustrerer, hvordan man kan operationalisere Barcelona-principperne og demonstrerer, hvordan man kan omforme disse principper til handlinger og slutteligt vise og bevise v\u00e6rdien af din kommunikationsindsats.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Som till\u00e6g til og baggrundsmateriale for frameworket best\u00e5r dette site af en r\u00e6kke artikler, som kan visualisere m\u00e5lingerne. Dette inkluderer en evalueringstaksonomi, som for hvert trin i processen oplister og forklarer, hvilke m\u00e5linger, milep\u00e6le og metoder, som skal tages i betragtning.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Jeg vil gerne give en stor tak til professor Jim Macnamara fra University of Technology Sydney for at have skabt dette v\u00e6rdifulde v\u00e6rkt\u00f8j og for at dele det med AMEC-netv\u00e6rket. <\/span><\/p>\n<p id=\"u1947-2\"><span style=\"font-weight: 400;\">Det nye framework er resultatet af en masse menneskers h\u00e5rde arbejde &#8211; en stor tak til dem alle. <\/span><\/p>\n<\/div><\/section><br \/>\n<section  class='avia-team-member av-jptkl71j-f2d09716ce94ace02e990ae59ff75cdf  avia-builder-el-9  el_after_av_textblock  avia-builder-el-last '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><div class=\"team-img-container\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-45 avia-img-lazy-loading-not-45 avia_image avia_image_team' src=\"https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/Richard-Bagnall.jpg\" alt='Richard Bagnall'  itemprop=\"image\"   height=\"92\" width=\"92\" srcset=\"https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/Richard-Bagnall.jpg 92w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/Richard-Bagnall-80x80.jpg 80w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/Richard-Bagnall-36x36.jpg 36w\" sizes=\"(max-width: 92px) 100vw, 92px\" \/><div class=\"team-social\"><div class=\"team-social-inner\"><span class='hidden av_member_url_markup twitter'  itemprop=\"url\" >https:\/\/twitter.com\/richardbagnall<\/span><a href='https:\/\/twitter.com\/richardbagnall' class='avia-team-icon av-av_team_icon-ab87a77926b8f129fb63be138573226c twitter avia-iconfont avia-font-entypo-fontello' rel='v:url'  target='_blank' data-av_icon='\ue8f1' data-av_iconfont='entypo-fontello' ><\/a><\/div><\/div><\/div><h3 class='team-member-name '  itemprop=\"name\" >Richard Bagnall<\/h3><div class='team-member-description '  itemprop=\"description\" ><p>AMEC Chair<\/p>\n<\/div><span class='hidden team-member-affiliation'  itemprop=\"affiliation\" >AMEC Integrated Evaluation Framework<\/span><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_one_third-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-0aa7055fe62c3622faec82866afbaeb2 av_one_third  avia-builder-el-10  el_after_av_one_third  el_before_av_hr  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-b3c5c059470a27d0e1b775e3e05a721b\">\n#top .av-special-heading.av-av_heading-b3c5c059470a27d0e1b775e3e05a721b{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-av_heading-b3c5c059470a27d0e1b775e3e05a721b .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-b3c5c059470a27d0e1b775e3e05a721b .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-b3c5c059470a27d0e1b775e3e05a721b av-special-heading-h3  avia-builder-el-11  el_before_av_codeblock  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >JOIN THE CONVERSATION<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<\/p><\/div><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-0dd18d9844cb3b943ff8f8296963fd53\">\n#top .hr.hr-invisible.av-av_hr-0dd18d9844cb3b943ff8f8296963fd53{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-av_hr-0dd18d9844cb3b943ff8f8296963fd53 hr-invisible  avia-builder-el-13  el_after_av_one_third  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c av_one_full  avia-builder-el-14  el_after_av_hr  el_before_av_one_third  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_textblock-2f6485391201f3e8710d61adb7ebf906\">\n#top .av_textblock_section.av-av_textblock-2f6485391201f3e8710d61adb7ebf906 .avia_textblock{\nfont-size:30px;\n}\n<\/style>\n<section  class='av_textblock_section av-av_textblock-2f6485391201f3e8710d61adb7ebf906 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">INTRODUCTION TO THE NEW INTERACTIVE TOOL<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-cff9db79973b2b34cd1182f84c56818a\">\n#top .hr.av-av_hr-cff9db79973b2b34cd1182f84c56818a{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-av_hr-cff9db79973b2b34cd1182f84c56818a .hr-inner{\nwidth:300px;\nborder-color:#ff5800;\n}\n<\/style>\n<div  class='hr av-av_hr-cff9db79973b2b34cd1182f84c56818a hr-custom  avia-builder-el-16  el_after_av_textblock  avia-builder-el-last  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c av_one_third  avia-builder-el-17  el_after_av_one_full  el_before_av_one_third  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p id=\"u1968-2\">Welcome to the new Integrated Evaluation Framework! For over six years, AMEC has been championing a better way of measuring communications with its Integrated Evaluation Framework. This framework has helped many agencies and clients improve their measurement and evaluation. But we needed to make it more user friendly, intuitive and engaging.<\/p>\n<p id=\"u1968-4\">So a working group spanning agency, in-house, market research and academia built the new Interactive Integrated Evaluation Framework.<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_one_third-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-0aa7055fe62c3622faec82866afbaeb2 av_one_third  avia-builder-el-19  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p id=\"u2005-2\">We wanted to make something that took users on a clear measurement journey. Importantly, we wanted to find a mechanism that would help higher quality measurement pervade the industry.<\/p>\n<p id=\"u2005-4\"><strong>THE NEW INTERACTIVE TOOL<\/strong><\/p>\n<p id=\"u2005-6\">We have built it in a tile format for a clear step by step process. Each tile is numbered so you know where you are in the process. The journey takes you from organization objectives and communication objectives all the way to business impact.<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_one_third-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-0aa7055fe62c3622faec82866afbaeb2 av_one_third  avia-builder-el-21  el_after_av_one_third  el_before_av_three_fourth  flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p id=\"u1971-2\">When you click each tile, you get the space to fill in your work. To guide you, within each tile is an (i) icon, which when clicked provides a pop-up with additional information and an explanation of the section. Furthermore, inside the pop-up is a link to a measurement taxonomy \u2013 giving you even more information on what types of measures to include.<\/p>\n<p id=\"u1971-4\">So how do you use it?<\/p>\n<p id=\"u1971-6\"><strong>Giles Peddy<\/strong><\/p>\n<p id=\"u1971-8\">Group Managing Director UK, LEWIS<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_three_fourth-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_three_fourth-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_three_fourth-6126cab7d8fab8d08143dd2dacdf673c av_three_fourth  avia-builder-el-23  el_after_av_one_third  el_before_av_one_fourth  first flex_column_div av-zero-column-padding  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-f63af7c1c12789443cf632e2fec1704e\">\n.avia-image-container.av-av_image-f63af7c1c12789443cf632e2fec1704e img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-f63af7c1c12789443cf632e2fec1704e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-f63af7c1c12789443cf632e2fec1704e av-styling- avia-align-center  avia-builder-el-24  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1262 avia-img-lazy-loading-not-1262 avia_image ' src=\"https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/LewisWheel.png\" alt='' title='LewisWheel'  height=\"783\" width=\"782\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/LewisWheel.png 782w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/LewisWheel-80x80.png 80w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/LewisWheel-300x300.png 300w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/LewisWheel-768x769.png 768w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/LewisWheel-36x36.png 36w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/LewisWheel-180x180.png 180w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/LewisWheel-705x705.png 705w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/LewisWheel-120x120.png 120w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/LewisWheel-450x451.png 450w\" sizes=\"(max-width: 782px) 100vw, 782px\" \/><\/div><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_fourth-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_one_fourth-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_fourth-0aa7055fe62c3622faec82866afbaeb2 av_one_fourth  avia-builder-el-25  el_after_av_three_fourth  el_before_av_section  avia-builder-el-last  flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-010356d43153e8f4fd2cb2cff669e91c\">\n.avia-image-container.av-av_image-010356d43153e8f4fd2cb2cff669e91c img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-010356d43153e8f4fd2cb2cff669e91c .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-010356d43153e8f4fd2cb2cff669e91c av-styling- avia-align-center  avia-builder-el-26  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1260 avia-img-lazy-loading-not-1260 avia_image ' src=\"https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2017\/06\/LewisLogo.png\" alt='' title='LewisLogo'  height=\"314\" width=\"313\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2017\/06\/LewisLogo.png 313w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2017\/06\/LewisLogo-80x80.png 80w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2017\/06\/LewisLogo-300x300.png 300w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2017\/06\/LewisLogo-36x36.png 36w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2017\/06\/LewisLogo-180x180.png 180w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2017\/06\/LewisLogo-120x120.png 120w\" sizes=\"(max-width: 313px) 100vw, 313px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Lewis gets great benefit by putting each of its clients squarely at the heart of the Integrated Evaluation Framework. We urge you to do the same.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Image use courtesy of Lewis.<\/p>\n<\/div><\/section><\/p><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='explanation-blocks'  class='avia-section av-av_section-7282d6f4223314a0d62a2e3f400cc6f8 main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-29  el_after_av_one_fourth  el_before_av_one_full  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-844'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-5fcf087f29be08babc10360dbc84aa93\">\n.flex_column.av-av_one_third-5fcf087f29be08babc10360dbc84aa93{\nborder-radius:10PX 10PX 10PX 10PX;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-5fcf087f29be08babc10360dbc84aa93 av_one_third  avia-builder-el-30  el_before_av_two_third  avia-builder-el-first  first flex_column_div  '     ><section  class='av_textblock_section av-av_textblock-5380889f3cd872c06991724eb10aecd4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock objectives av_inherit_color'  itemprop=\"text\" ><h3 id=\"u1974-2\" style=\"text-align: center;\">OBJECTIVES<\/h3>\n<p id=\"u1974-4\">Like all good measurement, it should start with clear organizational objectives. These can come in many different forms, whether they be awareness, advocacy, adoption or demand related. Following on from organizational objectives, is communication objectives. These should reflect and mirror the organizational objectives. Remember, the difference between an objective and a goal is that an objective has a measure of impact (e.g. 20% increase in brand awareness), compared to a goal that is an aspiration (e.g. increase brand awareness).<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-6ccdee08de2b5d0001f65cf496c701e9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock outputs av_inherit_color'  itemprop=\"text\" ><h3 id=\"u1992-2\" style=\"text-align: center;\">OUTPUTS<\/h3>\n<p id=\"u1992-4\">In outputs, this covers the core measures across PESO. So for example what was the reach of the paid advertising, how many visitors to the website, how many posts, tweets or retweets, how many people attended the event, and how many potential readers of the media coverage. This is quantitative and qualitative measures of outputs.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-9aeeead1bdb5424ecb6ff5a047405c16 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock please-note av_inherit_color'  itemprop=\"text\" ><p id=\"u1974-2\" style=\"text-align: left;\"><span id=\"u2011\"><strong>PLEASE NOTE<\/strong>:<\/span><span id=\"u2011-2\"> AMEC cannot save the information due to data protection requirements and therefore once you close the webpage, the information is lost. It is why we have made the PDF generator available for saving to your computer so you can keep your work, and use other PDF converter tools to make it editable.<\/span><\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_two_third-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_two_third-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_two_third-0aa7055fe62c3622faec82866afbaeb2 av_two_third  avia-builder-el-34  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-av_textblock-0cf1b06c1f47df43ae5d45d9fee458c2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock inputs av_inherit_color'  itemprop=\"text\" ><h3 id=\"u1978-2\" style=\"text-align: center;\">INPUTS<\/h3>\n<p id=\"u1978-4\">This section covers two important areas. Firstly, to define the target audiences of the campaign. Second, is the strategic plan and other inputs such as describing some of the situation analysis, resources required and budgets.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-ae87a55c21768ce8fcc9421944b1fae6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock activities av_inherit_color'  itemprop=\"text\" ><h3 id=\"u1987-2\" style=\"text-align: center;\">ACTIVITIES<\/h3>\n<p id=\"u1987-4\">This section is outlining what activities were carried out, any testing or research, content production etc. Importantly, the tool recognizes the importance of paid, earned, shared and owned (PESO) and gives users the ability to tag accordingly.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-681c15880e522c7ca895a1e342397dcb '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock out-takes av_inherit_color'  itemprop=\"text\" ><h3 id=\"u1996-2\" style=\"text-align: center;\">OUT-TAKES<\/h3>\n<p id=\"u1996-4\">In outtakes, this refers to the response and reactions of your target audiences to the activity. How attentive were they to the content, what was their recall, how well understood is the topic, did the audience engage with the content or did the audience subscribe to more information.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-e72d6d7c91ffb4430f52765d9e3f57e0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock outcomes av_inherit_color'  itemprop=\"text\" ><h3 id=\"u2001-2\" style=\"text-align: center;\">OUTCOMES<\/h3>\n<p id=\"u2001-4\">In outcomes, this measures the effect of the communications on the target audience. Have the target audience increased understanding, has it changed their attitude to the topic, has it increased trust and\/or preference, has it had an impact on the intention to do something (e.g. trial, subscribe, register) or increased online advocacy.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-0bb3965d88399a0228c0fd080a9e6bdc '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock impact av_inherit_color'  itemprop=\"text\" ><h3 id=\"u2008-2\" style=\"text-align: center;\">IMPACT<\/h3>\n<p id=\"u2008-4\">This final section is where impact on the organizational objectives is evaluated. So here the tool is looking to cover reputation improvement, relationships improved or established, increase in sales or donations, change in policy, or improved social change. This is a clear demonstration of business outcome and link to organizational objectives.<\/p>\n<p id=\"u2008-6\">Now what? Once completed click the SUBMIT buttons and you can convert your work into PDF for sharing or using in meetings or presentations. If you want to go back and EDIT, then click the red button at the top to make changes. Then click SUBMIT again. Save the PDF to your computer.<\/p>\n<\/div><\/section><\/p><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-844'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_full-9d24124a545ef7691702bdbb54c0e581\">\n.flex_column.av-av_one_full-9d24124a545ef7691702bdbb54c0e581{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_full-9d24124a545ef7691702bdbb54c0e581 av_one_full  avia-builder-el-40  el_after_av_section  avia-builder-el-no-sibling  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_textblock-e8931f3a3cb0ffe4e01460315f0ed18b\">\n#top .av_textblock_section.av-av_textblock-e8931f3a3cb0ffe4e01460315f0ed18b .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-av_textblock-e8931f3a3cb0ffe4e01460315f0ed18b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><a class=\"framework-button\" href=\"https:\/\/amec.blazedev.co.uk\/amecframework\/da\/framework\/interactive-framework\/\" target=\"_blank\" rel=\"noopener noreferrer\">CLICK HERE TO ACCESS THE INTEGRATED\u00a0EVALUATION FRAMEWORK<\/a><\/p>\n<\/div><\/section><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"class_list":["post-844","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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