{"id":1964,"date":"2017-08-02T15:19:07","date_gmt":"2017-08-02T14:19:07","guid":{"rendered":"https:\/\/amecorg.com\/amecframework\/cs\/?page_id=1964"},"modified":"2017-08-02T15:29:25","modified_gmt":"2017-08-02T14:29:25","slug":"potvrzeni","status":"publish","type":"page","link":"https:\/\/amec.blazedev.co.uk\/amecframework\/cs\/domov\/supporting-material\/potvrzeni\/","title":{"rendered":"Potvrzen\u00ed"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c av_one_full  avia-builder-el-0  el_before_av_one_full  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_textblock-710f2b84645f078a27b61ae2c84de4a8\">\n#top .av_textblock_section.av-av_textblock-710f2b84645f078a27b61ae2c84de4a8 .avia_textblock{\nfont-size:25px;\n}\n<\/style>\n<section  class='av_textblock_section av-av_textblock-710f2b84645f078a27b61ae2c84de4a8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div id=\"u10244-6\" class=\"clearfix colelem shared_content\" data-content-guid=\"u10244-6_content\">\n<div id=\"u2050-4\" class=\"clearfix colelem shared_content\" data-content-guid=\"u2050-4_content\">\n<p style=\"text-align: center; margin-bottom: -9px;\">ENDORSEMENTS<\/p>\n<\/div>\n<\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-cff9db79973b2b34cd1182f84c56818a\">\n#top .hr.av-av_hr-cff9db79973b2b34cd1182f84c56818a{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-av_hr-cff9db79973b2b34cd1182f84c56818a .hr-inner{\nwidth:300px;\nborder-color:#ff5800;\n}\n<\/style>\n<div  class='hr av-av_hr-cff9db79973b2b34cd1182f84c56818a hr-custom  avia-builder-el-2  el_after_av_textblock  el_before_av_textblock  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div id=\"u8524-4\" class=\"ts-Default-Link-Style--copy clearfix colelem shared_content\" style=\"text-align: center;\" data-content-guid=\"u8524-4_content\">\u201eV\u011b\u0159\u00edm, \u017ee interaktivn\u00ed r\u00e1mec je obrovsk\u00fdm p\u0159\u00ednosem pro cel\u00e9 odv\u011btv\u00ed komunikace a PR. Hlavn\u00ed my\u0161lenka tzv. Barcelonsk\u00fdch princip\u016f m\u016f\u017ee b\u00fdt kone\u010dn\u011b aplikov\u00e1na v praxi \u2013 r\u00e1mec usnad\u0148uje u\u017eivatel\u016fm pr\u00e1ci p\u0159i definov\u00e1n\u00ed c\u00edl\u016f, stanoven\u00ed KPIs i p\u0159i aplikaci konkr\u00e9tn\u00edch m\u011b\u0159\u00edc\u00edch proces\u016f. Je to praktick\u00fd n\u00e1stroj, kter\u00fd mohou velmi dob\u0159e vyu\u017e\u00edvat na\u0161i obchodn\u00edci p\u0159i ka\u017edodenn\u00ed interakci s klienty.\u201c<\/div>\n<\/div><\/section><br \/>\n<section  class='avia-team-member av-av_team_member-53732e86b893e2cc7c350103cbe4f8f1  avia-builder-el-4  el_after_av_textblock  avia-builder-el-last  vertical'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><div class=\"team-img-container\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-106 avia-img-lazy-loading-not-106 avia_image avia_image_team' src=\"https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/david_rockland_headshot_0.jpg\" alt='David B. Rockland, Ph.D.'  itemprop=\"image\"   height=\"81\" width=\"79\" srcset=\"https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/david_rockland_headshot_0.jpg 79w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/david_rockland_headshot_0-36x36.jpg 36w\" sizes=\"(max-width: 79px) 100vw, 79px\" \/><\/div><h3 class='team-member-name '  itemprop=\"name\" >David B. Rockland, Ph.D.<\/h3><div class='team-member-description '  itemprop=\"description\" ><p>Partner\/CEO<br \/>\nKetchum Global Research &amp; Analytics<br \/>\nImmediate Past Chairman, AMEC<\/p>\n<\/div><span class='hidden team-member-affiliation'  itemprop=\"affiliation\" >AMEC Integrated Evaluation Framework<\/span><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c av_one_full  avia-builder-el-5  el_after_av_one_full  el_before_av_one_full  first flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-cff9db79973b2b34cd1182f84c56818a\">\n#top .hr.av-av_hr-cff9db79973b2b34cd1182f84c56818a{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-av_hr-cff9db79973b2b34cd1182f84c56818a .hr-inner{\nwidth:300px;\nborder-color:#ff5800;\n}\n<\/style>\n<div  class='hr av-av_hr-cff9db79973b2b34cd1182f84c56818a hr-custom  avia-builder-el-6  el_before_av_textblock  avia-builder-el-first  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">\u201eP\u0159i pl\u00e1nov\u00e1n\u00ed komunika\u010dn\u00ed kampan\u011b je nesm\u00edrn\u011b cenn\u00e9 m\u00edt po ruce hodnot\u00edc\u00ed r\u00e1mec, kter\u00fd lze aplikovat i p\u0159i m\u011b\u0159en\u00ed pr\u016fb\u011b\u017en\u00fdch v\u00fdsledk\u016f a celkov\u00e9 efektivity. N\u00e1stroj pom\u00e1h\u00e1 nal\u00e9zt ty nejvhodn\u011bj\u0161\u00ed metriky a metody. Vl\u00e1dn\u00ed agentury v Nov\u00e9m Ji\u017en\u00edm Walesu n\u00e1m daly na hodnot\u00edc\u00ed r\u00e1mec velice pozitivn\u00ed ohlasy.\u201c<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-108\" src=\"https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/dpc-print-header-logo.jpg\" alt=\"dpc-print-header-logo\" width=\"218\" height=\"79\" \/><\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c av_one_full  avia-builder-el-8  el_after_av_one_full  el_before_av_one_full  first flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-cff9db79973b2b34cd1182f84c56818a\">\n#top .hr.av-av_hr-cff9db79973b2b34cd1182f84c56818a{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-av_hr-cff9db79973b2b34cd1182f84c56818a .hr-inner{\nwidth:300px;\nborder-color:#ff5800;\n}\n<\/style>\n<div  class='hr av-av_hr-cff9db79973b2b34cd1182f84c56818a hr-custom  avia-builder-el-9  el_before_av_textblock  avia-builder-el-first  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">\u201eHodnot\u00edc\u00ed r\u00e1mec AMEC usnad\u0148uje pl\u00e1nov\u00e1n\u00ed komunika\u010dn\u00ed strategie. Ale co je je\u0161t\u011b d\u016fle\u017eit\u011bj\u0161\u00ed \u2013 d\u00e1v\u00e1 jasn\u011b najevo, \u017ee je naprosto nezbytn\u00e9 stanovit si re\u00e1ln\u00e9 a m\u011b\u0159iteln\u00e9 c\u00edle. Toto mus\u00edme p\u0159ijmout jako obecnou z\u00e1sadu, kter\u00e1 plat\u00ed v cel\u00e9m odv\u011btv\u00ed medi\u00e1ln\u00ed komunikace nap\u0159\u00ed\u010d v\u0161emi kontinenty a sv\u011btov\u00fdmi jazyky.\u201c<\/p>\n<\/div><\/section><br \/>\n<section  class='avia-team-member av-av_team_member-95579ce126055c79f0f89ff8cdac4f9d  avia-builder-el-11  el_after_av_textblock  avia-builder-el-last  vertical'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><div class=\"team-img-container\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-93 avia-img-lazy-loading-not-93 avia_image avia_image_team' src=\"https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/gini-dietrich.jpg\" alt='Gini Dietrich'  itemprop=\"image\"   height=\"100\" width=\"79\" \/><\/div><h3 class='team-member-name '  itemprop=\"name\" >Gini Dietrich<\/h3><div class='team-member-description '  itemprop=\"description\" ><p>CEO Arment Dietrich<br \/>\nAuthor Spin Sucks<\/p>\n<\/div><span class='hidden team-member-affiliation'  itemprop=\"affiliation\" >AMEC Integrated Evaluation Framework<\/span><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c av_one_full  avia-builder-el-12  el_after_av_one_full  el_before_av_one_full  first flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-cff9db79973b2b34cd1182f84c56818a\">\n#top .hr.av-av_hr-cff9db79973b2b34cd1182f84c56818a{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-av_hr-cff9db79973b2b34cd1182f84c56818a .hr-inner{\nwidth:300px;\nborder-color:#ff5800;\n}\n<\/style>\n<div  class='hr av-av_hr-cff9db79973b2b34cd1182f84c56818a hr-custom  avia-builder-el-13  el_before_av_textblock  avia-builder-el-first  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">\u201eM\u011b\u0159en\u00ed efektivity komunikace je dnes mnohem d\u016fle\u017eit\u011bj\u0161\u00ed ne\u017e kdykoliv p\u0159edt\u00edm. D\u00edky princip\u016fm asociace AMEC jsme si uvnit\u0159 britsk\u00e9 vl\u00e1dy mohli ov\u011b\u0159it, \u017ee v\u00a0t\u00e9to oblasti v\u011bnujeme dostate\u010dnou pozornost tomu, co je skute\u010dn\u011b d\u016fle\u017eit\u00e9. Integrovan\u00fd hodnot\u00edc\u00ed r\u00e1mec v\u00edt\u00e1m jako u\u017eivatelsky p\u0159\u00edv\u011btiv\u00fd n\u00e1stroj, kter\u00fd n\u00e1m umo\u017en\u00ed tyto z\u00e1sady aplikovat v\u00a0praxi.\u201c<\/p>\n<p style=\"text-align: center;\">\u201eJe skv\u011bl\u00e9 sledovat, jak se na\u0161e odv\u011btv\u00ed posouv\u00e1 dop\u0159edu. Naprost\u00e1 v\u011bt\u0161ina PR odborn\u00edk\u016f dnes ji\u017e bez probl\u00e9m\u016f reflektuje modern\u00ed prvky komunikace ve sv\u00e9 pr\u00e1ci. Jednotn\u00fd hodnot\u00edc\u00ed r\u00e1mec je vhodn\u00fd p\u0159i zav\u00e1d\u011bn\u00ed m\u011b\u0159\u00edc\u00edch postup\u016f, a to na v\u0161ech hierarchick\u00fdch \u00farovn\u00edch.\u201c<\/p>\n<p id=\"u21437-2\" style=\"text-align: center;\">\u201cR\u00e1mec m\u00e1 mnoho spole\u010dn\u00e9ho s modelem <i>Government Communication Service<\/i>, kter\u00fd jsme uve\u0159ejnili na za\u010d\u00e1tku tohoto roku. Chci doporu\u010dit v\u0161em, kte\u0159\u00ed tento p\u0159\u00edsp\u011bvek \u010dtou, aby hodnot\u00edc\u00ed r\u00e1mec p\u0159i sv\u00e9 pr\u00e1ci pou\u017e\u00edvali. N\u00e1stroj klade d\u016fraz na sledov\u00e1n\u00ed dopad\u016f komunikace, co\u017e je nesm\u00edrn\u011b d\u016fle\u017eit\u00e9 pro spr\u00e1vn\u00e9 m\u011b\u0159en\u00ed celkov\u00e9 efektivity.\u201c<\/p>\n<\/div><\/section><br \/>\n<section  class='avia-team-member av-av_team_member-f62939bfd4ebd8ef167baca80ed48cd7  avia-builder-el-15  el_after_av_textblock  avia-builder-el-last  vertical'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><div class=\"team-img-container\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-114 avia-img-lazy-loading-not-114 avia_image avia_image_team' src=\"https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/alexaiken.jpg\" alt='Alex Aiken'  itemprop=\"image\"   height=\"79\" width=\"118\" \/><\/div><h3 class='team-member-name '  itemprop=\"name\" >Alex Aiken<\/h3><div class='team-member-description '  itemprop=\"description\" ><p>Executive Director of Government Communications<br \/>\nUK Government<\/p>\n<\/div><span class='hidden team-member-affiliation'  itemprop=\"affiliation\" >AMEC Integrated Evaluation Framework<\/span><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c av_one_full  avia-builder-el-16  el_after_av_one_full  el_before_av_one_full  first flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-cff9db79973b2b34cd1182f84c56818a\">\n#top .hr.av-av_hr-cff9db79973b2b34cd1182f84c56818a{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-av_hr-cff9db79973b2b34cd1182f84c56818a .hr-inner{\nwidth:300px;\nborder-color:#ff5800;\n}\n<\/style>\n<div  class='hr av-av_hr-cff9db79973b2b34cd1182f84c56818a hr-custom  avia-builder-el-17  el_before_av_textblock  avia-builder-el-first  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div id=\"u21468-4\" class=\"ts-Default-Link-Style--copy clearfix colelem shared_content\" data-content-guid=\"u21468-4_content\">\n<p id=\"u21468-2\" style=\"text-align: center;\">\u201cHodnot\u00edc\u00ed r\u00e1mec je elegantn\u00ed, a p\u0159itom jednoduch\u00fd n\u00e1stroj, kter\u00fd umo\u017e\u0148uje v praxi aplikovat tzv. Barcelonsk\u00e9 principy asociace AMEC. Zam\u011bstnanci v oblasti PR ji\u017e nemaj\u00ed nejmen\u0161\u00ed d\u016fvod vyh\u00fdbat se m\u011b\u0159en\u00ed v\u00fdsledk\u016f jejich pr\u00e1ce. Jm\u00e9nem v\u0161ech odborn\u00edk\u016f v odv\u011btv\u00ed komunikace a PR bych r\u00e1d pod\u011bkoval asociaci AMEC za skv\u011ble odvedenou pr\u00e1ci.\u201c<\/p>\n<\/div>\n<\/div><\/section><br \/>\n<section  class='avia-team-member av-av_team_member-7063afa3dec685df2acfef4582dddeee  avia-builder-el-19  el_after_av_textblock  avia-builder-el-last  vertical'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><div class=\"team-img-container\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-94 avia-img-lazy-loading-not-94 avia_image avia_image_team' src=\"https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/stephen-waddington.jpg\" alt='Stephen Waddington'  itemprop=\"image\"   height=\"79\" width=\"79\" srcset=\"https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/stephen-waddington.jpg 79w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/stephen-waddington-36x36.jpg 36w\" sizes=\"(max-width: 79px) 100vw, 79px\" \/><\/div><h3 class='team-member-name '  itemprop=\"name\" >Stephen Waddington<\/h3><div class='team-member-description '  itemprop=\"description\" ><p>Partner and Chief Engagement Officer<br \/>\nKetchum<\/p>\n<\/div><span class='hidden team-member-affiliation'  itemprop=\"affiliation\" >AMEC Integrated Evaluation Framework<\/span><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c av_one_full  avia-builder-el-20  el_after_av_one_full  avia-builder-el-last  first flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-cff9db79973b2b34cd1182f84c56818a\">\n#top .hr.av-av_hr-cff9db79973b2b34cd1182f84c56818a{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-av_hr-cff9db79973b2b34cd1182f84c56818a .hr-inner{\nwidth:300px;\nborder-color:#ff5800;\n}\n<\/style>\n<div  class='hr av-av_hr-cff9db79973b2b34cd1182f84c56818a hr-custom  avia-builder-el-21  el_before_av_textblock  avia-builder-el-first  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div id=\"u21468-4\" class=\"ts-Default-Link-Style--copy clearfix colelem shared_content\" data-content-guid=\"u21468-4_content\">\n<p id=\"u21468-2\" style=\"text-align: center;\">\u201cNov\u00fd integrovan\u00fd hodnot\u00edc\u00ed r\u00e1mec asociace AMEC je vizu\u00e1ln\u011b velmi p\u0159\u00edjemn\u00fd \u2013 a takov\u00e9 by podle m\u00e9ho n\u00e1zoru M\u011aLY b\u00fdt v\u0161echny u\u017eite\u010dn\u00e9 v\u011bci. Co je ale mnohem d\u016fle\u017eit\u011bj\u0161\u00ed \u2013 jde o chytr\u00fd a intuitivn\u00ed n\u00e1stroj. V na\u0161em odv\u011bt\u00ed n\u011bco podobn\u00e9ho chyb\u011blo cel\u00e1 desetilet\u00ed. D\u00edky asociaci AMEC nyn\u00ed m\u016f\u017eeme d\u00e1t sbohem v\u0161em bezv\u00fdznamn\u00fdm metrik\u00e1m, proto\u017ee m\u00e1me kone\u010dn\u011b smyslupln\u00fd n\u00e1stroj, kter\u00fd je dok\u00e1\u017ee v\u0161echny nahradit.\u201c<\/p>\n<\/div>\n<\/div><\/section><br \/>\n<section  class='avia-team-member av-av_team_member-0f2023036a014839beb074bba384f228  avia-builder-el-23  el_after_av_textblock  avia-builder-el-last  vertical'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><div class=\"team-img-container\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-92 avia-img-lazy-loading-not-92 avia_image avia_image_team' src=\"https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/shonali_burke_fullshot-2.jpg\" alt=' Shonali Burke'  itemprop=\"image\"   height=\"106\" width=\"79\" \/><\/div><h3 class='team-member-name '  itemprop=\"name\" > Shonali Burke<\/h3><div class='team-member-description '  itemprop=\"description\" ><p>CEO<br \/>\nShonali Burke Consulting<\/p>\n<\/div><span class='hidden team-member-affiliation'  itemprop=\"affiliation\" >AMEC Integrated Evaluation Framework<\/span><\/section><\/p><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":1954,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"class_list":["post-1964","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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