{"id":1942,"date":"2017-08-02T10:21:05","date_gmt":"2017-08-02T09:21:05","guid":{"rendered":"https:\/\/amecorg.com\/amecframework\/cs\/?page_id=1942"},"modified":"2018-12-18T09:57:09","modified_gmt":"2018-12-18T09:57:09","slug":"domov","status":"publish","type":"page","link":"https:\/\/amec.blazedev.co.uk\/amecframework\/cs\/","title":{"rendered":"Domov"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_section-57a987eac795ae8a2cbd09cb3639aca8\">\n.avia-section.av-av_section-57a987eac795ae8a2cbd09cb3639aca8{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/Amec-Home-Header-Image-Muse.jpg);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-av_section-57a987eac795ae8a2cbd09cb3639aca8 main_color avia-section-default avia-no-shadow  avia-builder-el-0  el_before_av_one_third  avia-builder-el-first  home-banner avia-full-stretch avia-bg-style-scroll av-minimum-height av-minimum-height-custom av-height-custom  container_wrap fullsize'  data-section-bg-repeat='stretch' data-av_minimum_height_px='500'><div class='container av-section-cont-open' style='height:500px'><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1942'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-56e3bc7305026004750028623be97927\">\n.avia-image-container.av-av_image-56e3bc7305026004750028623be97927 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-56e3bc7305026004750028623be97927 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-56e3bc7305026004750028623be97927 av-styling- avia-align-center  avia-builder-el-1  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-41 avia-img-lazy-loading-not-41 avia_image ' src=\"https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/integrated-framework-logo-white-small.png\" alt='' title='integrated-framework-logo-white-small'  height=\"126\" width=\"203\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_textblock-2f6485391201f3e8710d61adb7ebf906\">\n#top .av_textblock_section.av-av_textblock-2f6485391201f3e8710d61adb7ebf906 .avia_textblock{\nfont-size:30px;\n}\n<\/style>\n<section  class='av_textblock_section av-av_textblock-2f6485391201f3e8710d61adb7ebf906 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>INTEGROVAN\u00dd HODNOT\u00cdC\u00cd R\u00c1MEC AMEC<\/strong><\/p>\n<\/div><\/section>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 style=\"text-align: center;\">V\u00cdTEJTE<\/h1>\n<\/div><\/section>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div id=\"u1005-bw\" class=\"browser_width colelem\">\n<div id=\"u1005\" class=\"FULL-BANNER museBGSize\">\n<div id=\"u1005_align_to_page\" class=\"clearfix\">\n<div id=\"u1104-4\" class=\"clearfix colelem shared_content\" data-content-guid=\"u1104-4_content\">\n<p style=\"text-align: center;\"><strong>V\u00edtejte v informa\u010dn\u00edm centru pro nov\u00fd Integrovan\u00fd hodnot\u00edc\u00ed r\u00e1mec organizace AMEC. Tato zvl\u00e1\u0161tn\u00ed sekce webov\u00e9 str\u00e1nky byla vytvo\u0159ena s c\u00edlem reagovat na nej\u010dast\u011bj\u0161\u00ed v\u00fdzvy a p\u0159ek\u00e1\u017eky, kter\u00fdm dnes \u010del\u00ed pracovn\u00edci v dynamick\u00e9 oblasti medi\u00e1ln\u00ed komunikace.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"pu1889-24\" class=\"clearfix colelem\"><\/div>\n<\/div><\/section>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1942'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c av_one_third  avia-builder-el-5  el_after_av_section  el_before_av_one_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p id=\"u1889-2\">Metody a techniky vyhodnocov\u00e1n\u00ed medi\u00e1ln\u00ed komunikace, kter\u00e9 byly doposud br\u00e1ny za samoz\u0159ejm\u00e9, ji\u017e nad\u00e1le nejsou dosta\u010duj\u00edc\u00ed. V\u0161ichni kdo se dnes pohybuj\u00ed v oblasti public relations mus\u00ed pracovat s mnoha typy m\u00e9di\u00ed a p\u0159itom spr\u00e1vn\u011b vyhodnocovat p\u0159\u00ednos jednotliv\u00fdch komunika\u010dn\u00edch kan\u00e1l\u016f a taktik. P\u0159i sv\u00e9 pr\u00e1ci mus\u00edme zohlednit p\u0159\u00ednos placen\u00fdch, z\u00edskan\u00fdch, sd\u00edlen\u00fdch i vlastn\u011bn\u00fdch komunika\u010dn\u00edch kan\u00e1l\u016f. A pokud je na\u0161\u00edm c\u00edlem skute\u010dn\u011b efektivn\u00ed komunikace, je zcela nezbytn\u00e9 zam\u011b\u0159it se na jej\u00ed pl\u00e1nov\u00e1n\u00ed, m\u011b\u0159en\u00ed a n\u00e1sledn\u00e9 vyhodnocov\u00e1n\u00ed.<\/p>\n<p id=\"u1889-5\">Pro pochopen\u00ed v\u00fdznamu medi\u00e1ln\u00ed komunikace v sou\u010dasn\u00e9m sv\u011bt\u011b je nesm\u00edrn\u011b d\u016fle\u017eit\u00e9 odklonit se od pouh\u00e9ho analyzov\u00e1n\u00ed medi\u00e1ln\u00edho obsahu. To v uplynul\u00fdch 20 letech v p\u0159ev\u00e1\u017en\u00e9 m\u00ed\u0159e posta\u010dovalo, nicm\u00e9n\u011b dnes se komunika\u010dn\u00ed specialist\u00e9 svou prac\u00ed pod\u00edl\u00ed na dosahov\u00e1n\u00ed c\u00edl\u016f cel\u00e9ho podniku \u010di spole\u010dnosti, a proto je v\u00edce ne\u017e kdy d\u0159\u00edve nezbytn\u00e9 analyzovat nejen obsah, ale hodnotit i dopad a efektivitu komunikace.<\/p>\n<p id=\"u1889-8\">Integrovan\u00fd hodnot\u00edc\u00ed r\u00e1mec AMEC ukazuje a vysv\u011btluje, jak na to.<\/p>\n<p id=\"u1889-11\">Interaktivn\u00ed pr\u016fvodce hodnot\u00edc\u00edm r\u00e1mcem v\u00e1s provede od sestaven\u00ed samotn\u00e9ho pl\u00e1nu, stanoven\u00ed c\u00edl\u016f a jejich synergii, a\u017e po m\u011b\u0159en\u00ed v\u00fdkon\u016f, v\u00fdstup\u016f, v\u00fdsledk\u016f a celkov\u00e9ho dopadu va\u0161\u00ed pr\u00e1ce.<\/p>\n<p id=\"u1889-14\">V ka\u017ed\u00e9m kroku procesu naleznete dopl\u0148uj\u00edc\u00ed informace a n\u00e1vrhy mo\u017en\u00fdch p\u0159\u00edstup\u016f a nejvhodn\u011bj\u0161\u00edch \u0159e\u0161en\u00ed.<\/p>\n<ul id=\"u1889-21\" class=\"list0 nls-None\">\n<li id=\"u1889-16\">Nejedn\u00e1 se p\u0159itom o vy\u010derp\u00e1vaj\u00edc\u00ed p\u0159ehled, kter\u00fd by poskytoval konkr\u00e9tn\u00ed \u010d\u00edsla<\/li>\n<li id=\"u1889-18\">N\u00e1stroj vy\u017eaduje vstupn\u00ed data, kter\u00e1 mus\u00edte zadat<\/li>\n<li id=\"u1889-20\">R\u00e1mec je v\u0161ak schopen navrhnout konkr\u00e9tn\u00ed zp\u016fsob pl\u00e1nov\u00e1n\u00ed a vyhodnocov\u00e1n\u00ed, kter\u00fd nejv\u00edce p\u0159isp\u011bje k zefektivn\u011bn\u00ed va\u0161\u00ed pr\u00e1ce<\/li>\n<\/ul>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_one_third-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-0aa7055fe62c3622faec82866afbaeb2 av_one_third  avia-builder-el-7  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  '     ><p><section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Integrovan\u00fd hodnot\u00edc\u00ed r\u00e1mec AMEC p\u0159edstavuje jednotn\u00fd a spolehliv\u00fd n\u00e1stroj, kter\u00fd mohou vyu\u017e\u00edvat podniky v\u0161ech velikost\u00ed a upravit si jej pro sv\u00e9 konkr\u00e9tn\u00ed pot\u0159eby a c\u00edle. N\u00e1stroj je zdarma a je ve\u0159ejn\u011b dostupn\u00fd, aby jej mohla vyu\u017e\u00edt jak\u00e1koliv spole\u010dnost \u010di organizace, a\u0165 u\u017e se jedn\u00e1 o univerzitu, PR agenturu nebo samostatn\u00e9 odd\u011blen\u00ed komunikace uvnit\u0159 podniku.<\/p>\n<p>Integrovan\u00fd hodnot\u00edc\u00ed r\u00e1mec nahrazuje p\u0159edchoz\u00ed Valid Metrics a Social Media Measurement Frameworks organizace AMEC. P\u0159edstavuje nov\u00fd jednotn\u00fd p\u0159\u00edstup ke sledov\u00e1n\u00ed a m\u011b\u0159en\u00ed efektivity v oblasti medi\u00e1ln\u00ed komunikace.<\/p>\n<p>Tento nov\u00fd r\u00e1mec mimo jin\u00e9 umo\u017e\u0148uje v praxi aplikovat a vyu\u017e\u00edt tzv. Barcelonsk\u00e9 principy, kter\u00e9 asociace AMEC vytvo\u0159ila v p\u0159edchoz\u00edch letech.<\/p>\n<p>Vedle samotn\u00e9ho r\u00e1mce naleznete na t\u00e9to str\u00e1nce mno\u017estv\u00ed \u010dl\u00e1nk\u016f a dopl\u0148uj\u00edc\u00edch zdroj\u016f, je\u017e rad\u00ed, jak o\u017eivit doposud vyu\u017e\u00edvan\u00e9 zp\u016fsoby hodnocen\u00ed medi\u00e1ln\u00ed komunikace. Mezi nimi najdete tak\u00e9 hodnot\u00edc\u00ed taxonomii, kter\u00e1 vyjmenov\u00e1v\u00e1 a z\u00e1rove\u0148 vysv\u011btluje kl\u00ed\u010dov\u00e9 kroky, mezn\u00edky a relevantn\u00ed metody, kter\u00e9 je vhodn\u00e9 zv\u00e1\u017eit.<\/p>\n<p>M\u00e9 d\u00edky pat\u0159\u00ed profesoru Jimu Macnamarovi z University of Sydney za vytvo\u0159en\u00ed cenn\u00fdch podklad\u016f a jejich sd\u00edlen\u00ed s komunitou AMEC.<\/p>\n<p>Tento nov\u00fd hodnot\u00edc\u00ed r\u00e1mec je v\u00fdsledkem tvrd\u00e9 pr\u00e1ce mnoha lid\u00ed, kter\u00fdm rovn\u011b\u017e pat\u0159\u00ed m\u016fj up\u0159\u00edmn\u00fd d\u00edk.<\/p>\n<\/div><\/section><br \/>\n<section  class='avia-team-member av-jptkqhni-6ca7ea3704f60153eddc34b56df5cdc3  avia-builder-el-9  el_after_av_textblock  avia-builder-el-last '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><div class=\"team-img-container\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-45 avia-img-lazy-loading-not-45 avia_image avia_image_team' src=\"https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/Richard-Bagnall.jpg\" alt='Richard Bagnall'  itemprop=\"image\"   height=\"92\" width=\"92\" srcset=\"https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/Richard-Bagnall.jpg 92w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/Richard-Bagnall-80x80.jpg 80w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/Richard-Bagnall-36x36.jpg 36w\" sizes=\"(max-width: 92px) 100vw, 92px\" \/><div class=\"team-social\"><div class=\"team-social-inner\"><span class='hidden av_member_url_markup twitter'  itemprop=\"url\" >https:\/\/twitter.com\/richardbagnall<\/span><a href='https:\/\/twitter.com\/richardbagnall' class='avia-team-icon av-av_team_icon-ab87a77926b8f129fb63be138573226c twitter avia-iconfont avia-font-entypo-fontello' rel='v:url'  target='_blank' data-av_icon='\ue8f1' data-av_iconfont='entypo-fontello' ><\/a><\/div><\/div><\/div><h3 class='team-member-name '  itemprop=\"name\" >Richard Bagnall<\/h3><div class='team-member-description '  itemprop=\"description\" ><p>AMEC Chair<\/p>\n<\/div><span class='hidden team-member-affiliation'  itemprop=\"affiliation\" >AMEC Integrated Evaluation Framework<\/span><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_one_third-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-0aa7055fe62c3622faec82866afbaeb2 av_one_third  avia-builder-el-10  el_after_av_one_third  el_before_av_hr  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-b3c5c059470a27d0e1b775e3e05a721b\">\n#top .av-special-heading.av-av_heading-b3c5c059470a27d0e1b775e3e05a721b{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-av_heading-b3c5c059470a27d0e1b775e3e05a721b .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-b3c5c059470a27d0e1b775e3e05a721b .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-b3c5c059470a27d0e1b775e3e05a721b av-special-heading-h3  avia-builder-el-11  el_before_av_codeblock  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >JOIN THE CONVERSATION<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<\/p><\/div><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-0dd18d9844cb3b943ff8f8296963fd53\">\n#top .hr.hr-invisible.av-av_hr-0dd18d9844cb3b943ff8f8296963fd53{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-av_hr-0dd18d9844cb3b943ff8f8296963fd53 hr-invisible  avia-builder-el-13  el_after_av_one_third  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c av_one_full  avia-builder-el-14  el_after_av_hr  el_before_av_one_third  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_textblock-2f6485391201f3e8710d61adb7ebf906\">\n#top .av_textblock_section.av-av_textblock-2f6485391201f3e8710d61adb7ebf906 .avia_textblock{\nfont-size:30px;\n}\n<\/style>\n<section  class='av_textblock_section av-av_textblock-2f6485391201f3e8710d61adb7ebf906 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">P\u0158EDSTAVEN\u00cd NOV\u00c9HO INTERAKTIVN\u00cdHO N\u00c1STROJE<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-cff9db79973b2b34cd1182f84c56818a\">\n#top .hr.av-av_hr-cff9db79973b2b34cd1182f84c56818a{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-av_hr-cff9db79973b2b34cd1182f84c56818a .hr-inner{\nwidth:300px;\nborder-color:#ff5800;\n}\n<\/style>\n<div  class='hr av-av_hr-cff9db79973b2b34cd1182f84c56818a hr-custom  avia-builder-el-16  el_after_av_textblock  avia-builder-el-last  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c av_one_third  avia-builder-el-17  el_after_av_one_full  el_before_av_one_third  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>V\u00edtejte v nov\u00e9m Integrovan\u00e9m hodnot\u00edc\u00edm r\u00e1mci! Asociace AMEC se prost\u0159ednictv\u00edm hodnot\u00edc\u00edho r\u00e1mce zasazuje o lep\u0161\u00ed zp\u016fsob vyhodnocov\u00e1n\u00ed medi\u00e1ln\u00ed komunikace ji\u017e p\u0159es \u0161est let. Za tu dobu tento n\u00e1stroj pomohl zefektivnit procesy m\u011b\u0159en\u00ed a vyhodnocov\u00e1n\u00ed komunikace mnoha agentur\u00e1m a klient\u016fm.<\/p>\n<p>Integrovan\u00fd hodnot\u00edc\u00ed r\u00e1mec v\u0161ak bylo t\u0159eba p\u0159izp\u016fsobit, aby byl v\u00edce u\u017eivatelsky p\u0159\u00edv\u011btiv\u00fd, intuitivn\u00ed a z\u00e1rove\u0148 poutav\u00fd. Proto vytvo\u0159ila pracovn\u00ed skupina, zahrnuj\u00edc\u00ed odborn\u00edky z prost\u0159ed\u00ed agentur, firem, v\u00fdzkumu trhu i akademick\u00e9 obce nov\u00fd interaktivn\u00ed Integrovan\u00fd hodnot\u00edc\u00ed r\u00e1mec.<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_one_third-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-0aa7055fe62c3622faec82866afbaeb2 av_one_third  avia-builder-el-19  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Na\u0161\u00edm c\u00edlem bylo vytvo\u0159it n\u00e1stroj, kter\u00fd u\u017eivatel\u016fm jasn\u011b uk\u00e1\u017ee, jakou cestou se p\u0159i m\u011b\u0159en\u00ed a vyhodnocov\u00e1n\u00ed komunikace vydat. Cht\u011bli jsme naj\u00edt takov\u00fd mechanismus, kter\u00fd by umo\u017enil roz\u0161\u00ed\u0159it kvalitn\u011bj\u0161\u00ed zp\u016fsob vyhodnocov\u00e1n\u00ed do cel\u00e9ho odv\u011btv\u00ed medi\u00e1ln\u00ed komunikace.<\/p>\n<p><strong>NOV\u00dd INTERAKTIVN\u00cd N\u00c1STROJ<\/strong><\/p>\n<p>Pro p\u0159ehlednost jednotliv\u00fdch krok\u016f je n\u00e1stroj uspo\u0159\u00e1d\u00e1n do dla\u017edicov\u00e9ho form\u00e1tu. Ka\u017ed\u00e1 dla\u017edice m\u00e1 sv\u00e9 \u010d\u00edslo, abyste snadno a rychle rozpoznali, ve kter\u00e9 f\u00e1zi procesu se zrovna nach\u00e1z\u00edte. Postupn\u011b v\u00e1s n\u00e1stroj provede od stanoven\u00ed c\u00edl\u016f organizace, p\u0159es ur\u010den\u00ed komunika\u010dn\u00edch c\u00edl\u016f a\u017e po vyhodnocen\u00ed dopadu na firmu.<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_one_third-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-0aa7055fe62c3622faec82866afbaeb2 av_one_third  avia-builder-el-21  el_after_av_one_third  el_before_av_three_fourth  flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Po kliknut\u00ed na ka\u017edou z dla\u017edic budete vyzv\u00e1ni k dopln\u011bn\u00ed vstupn\u00edch informac\u00ed. Dla\u017edice tak\u00e9 obsahuj\u00ed ikony (i), po jejich\u017e rozkliknut\u00ed se zobraz\u00ed okno s n\u00e1pov\u011bdou k p\u0159\u00edslu\u0161n\u00e9 \u010d\u00e1sti. N\u00e1pov\u011bda obsahuje odkaz na hodnot\u00edc\u00ed taxonomii, kter\u00e1 poskytuje podrobn\u011bj\u0161\u00ed informace o mo\u017en\u00fdch zp\u016fsobech hodnocen\u00ed.<\/p>\n<p>N\u00ed\u017ee naleznete stru\u010dn\u00fd n\u00e1vod, jak n\u00e1stroj pou\u017e\u00edvat a uk\u00e1zku jak s n\u00e1strojem pracujeme v Lewis PR.<\/p>\n<p>Giles Peddy<\/p>\n<p>Group Managing Director UK, LEWIS<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_three_fourth-9d24124a545ef7691702bdbb54c0e581\">\n.flex_column.av-av_three_fourth-9d24124a545ef7691702bdbb54c0e581{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_three_fourth-9d24124a545ef7691702bdbb54c0e581 av_three_fourth  avia-builder-el-23  el_after_av_one_third  el_before_av_one_fourth  first flex_column_div av-zero-column-padding  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-f63af7c1c12789443cf632e2fec1704e\">\n.avia-image-container.av-av_image-f63af7c1c12789443cf632e2fec1704e img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-f63af7c1c12789443cf632e2fec1704e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-f63af7c1c12789443cf632e2fec1704e av-styling- avia-align-center  avia-builder-el-24  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1262 avia-img-lazy-loading-not-1262 avia_image ' src=\"https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/LewisWheel.png\" alt='' title='LewisWheel'  height=\"783\" width=\"782\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/LewisWheel.png 782w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/LewisWheel-80x80.png 80w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/LewisWheel-300x300.png 300w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/LewisWheel-768x769.png 768w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/LewisWheel-36x36.png 36w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/LewisWheel-180x180.png 180w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/LewisWheel-705x705.png 705w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/LewisWheel-120x120.png 120w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/LewisWheel-450x451.png 450w\" sizes=\"(max-width: 782px) 100vw, 782px\" \/><\/div><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_fourth-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_one_fourth-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_fourth-0aa7055fe62c3622faec82866afbaeb2 av_one_fourth  avia-builder-el-25  el_after_av_three_fourth  el_before_av_section  avia-builder-el-last  flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-3a44284ee3f23738ebe5a184a6429db1\">\n.avia-image-container.av-av_image-3a44284ee3f23738ebe5a184a6429db1 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-3a44284ee3f23738ebe5a184a6429db1 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-3a44284ee3f23738ebe5a184a6429db1 av-styling- avia-align-center  avia-builder-el-26  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1260 avia-img-lazy-loading-not-1260 avia_image ' src=\"https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2017\/06\/LewisLogo-300x300.png\" alt='' title='LewisLogo'  height=\"300\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2017\/06\/LewisLogo-300x300.png 300w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2017\/06\/LewisLogo-80x80.png 80w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2017\/06\/LewisLogo-36x36.png 36w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2017\/06\/LewisLogo-180x180.png 180w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2017\/06\/LewisLogo-120x120.png 120w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2017\/06\/LewisLogo.png 313w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Lewis gets great benefit by putting each of its clients squarely at the heart of the Integrated Evaluation Framework. We urge you to do the same.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Image use courtesy of Lewis.<\/p>\n<\/div><\/section><\/p><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='explanation-blocks'  class='avia-section av-av_section-7282d6f4223314a0d62a2e3f400cc6f8 main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-29  el_after_av_one_fourth  el_before_av_one_full  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1942'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-5fcf087f29be08babc10360dbc84aa93\">\n.flex_column.av-av_one_third-5fcf087f29be08babc10360dbc84aa93{\nborder-radius:10PX 10PX 10PX 10PX;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-5fcf087f29be08babc10360dbc84aa93 av_one_third  avia-builder-el-30  el_before_av_two_third  avia-builder-el-first  first flex_column_div  '     ><section  class='av_textblock_section av-av_textblock-5380889f3cd872c06991724eb10aecd4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock objectives av_inherit_color'  itemprop=\"text\" ><h3 id=\"u1974-2\" style=\"text-align: center;\">C\u00cdLE<\/h3>\n<p id=\"u1974-4\">Abychom mohli p\u0159istoupit k vyhodnocov\u00e1n\u00ed, je pot\u0159eba si nejprve stanovit jasn\u00e9 c\u00edle organizace. Ty mohou nab\u00fdvat mnoha r\u016fzn\u00fdch podob, a\u0165 jde o zv\u00fd\u0161en\u00ed pov\u011bdom\u00ed o spole\u010dnosti, zlep\u0161en\u00ed \u010di zm\u011bnu image, prosazen\u00ed spole\u010dnosti na trhu nebo z\u00edsk\u00e1n\u00ed nov\u00fdch popt\u00e1vek. Na c\u00edle organizace pak navazuj\u00ed c\u00edle v oblasti komunikace. Ty by m\u011bly odr\u00e1\u017eet c\u00edle organizace. V t\u00e9to f\u00e1zi je t\u0159eba si uv\u011bdomit rozd\u00edl mezi z\u00e1m\u011brem a c\u00edlem \u2013 zat\u00edmco c\u00edl m\u00e1 v\u017edy n\u011bjak\u00e9 m\u011b\u0159\u00edtko dopadu (nap\u0159. 20% n\u00e1r\u016fst pov\u011bdom\u00ed o zna\u010dce), z\u00e1m\u011br je sp\u00ed\u0161e ambic\u00ed (nap\u0159. zv\u00fd\u0161it pov\u011bdom\u00ed o zna\u010dce).<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-6ccdee08de2b5d0001f65cf496c701e9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock outputs av_inherit_color'  itemprop=\"text\" ><h3 id=\"u1992-2\" style=\"text-align: center;\">OUTPUTS (v\u00fdstupy)<\/h3>\n<p id=\"u1992-4\">Dal\u0161\u00edm krokem je hodnocen\u00ed v\u00fdstup\u016f tzv. PESO metody, jako je nap\u0159. dosah placen\u00e9 reklamy, po\u010det n\u00e1v\u0161t\u011bvn\u00edk\u016f webov\u00fdch str\u00e1nek, po\u010det p\u0159\u00edsp\u011bvk\u016f, tweet\u016f a retweet\u016f, po\u010det \u00fa\u010dastn\u00edk\u016f konkr\u00e9tn\u00edch ud\u00e1lost\u00ed nebo kolik lid\u00ed si p\u0159e\u010detlo p\u0159\u00edsp\u011bvky v m\u00e9di\u00edch.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_two_third-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_two_third-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_two_third-0aa7055fe62c3622faec82866afbaeb2 av_two_third  avia-builder-el-33  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-av_textblock-0cf1b06c1f47df43ae5d45d9fee458c2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock inputs av_inherit_color'  itemprop=\"text\" ><h3 id=\"u1978-2\" style=\"text-align: center;\">VSTUPY<\/h3>\n<p id=\"u1978-4\">Tato \u010d\u00e1st se dot\u00fdk\u00e1 dvou d\u016fle\u017eit\u00fdch oblast\u00ed. Nejprve je t\u0159eba definovat c\u00edlovou skupinu, na kterou bude zam\u011b\u0159ena va\u0161e komunika\u010dn\u00ed kampa\u0148. Zadruh\u00e9 je t\u0159eba vytvo\u0159it strategick\u00fd pl\u00e1n a specifikovat dal\u0161\u00ed vstupy, jako je situa\u010dn\u00ed anal\u00fdza, po\u017eadovan\u00e9 zdroje a rozpo\u010det.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-ae87a55c21768ce8fcc9421944b1fae6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock activities av_inherit_color'  itemprop=\"text\" ><h3 id=\"u1987-2\" style=\"text-align: center;\">AKTIVITY<\/h3>\n<p id=\"u1987-4\">Tato \u010d\u00e1st analyzuje ji\u017e uskute\u010dn\u011bn\u00e9 kroky a \u010dinnosti, a to v\u010detn\u011b proveden\u00e9ho zku\u0161ebn\u00edho provozu, v\u00fdzkumu, produkce obsahu, apod. N\u00e1stroj rozli\u0161uje placen\u00e9, z\u00edskan\u00e9, sd\u00edlen\u00e9 a vlastn\u011bn\u00e9 kan\u00e1ly (PESO) a u\u017eivatel\u00e9 je tak mohou podle pot\u0159eby ozna\u010dovat.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-681c15880e522c7ca895a1e342397dcb '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock out-takes av_inherit_color'  itemprop=\"text\" ><h3 id=\"u1996-2\" style=\"text-align: center;\">OUT-TAKES (v\u00fdtah)<\/h3>\n<p id=\"u1996-4\">N\u00e1sleduj\u00edc\u00ed \u010d\u00e1st zahrnuje reakce c\u00edlov\u00e9 skupiny na zvolen\u00fd zp\u016fsob komunikace. Hodnot\u00ed, jak velkou pozornost \u010dten\u00e1\u0159i v\u011bnovali obsahu, co si z n\u011bj zapamatovali, jak porozum\u011bli dan\u00e9mu t\u00e9matu, nakolik je obsah zaujal a zda si vyhled\u00e1vali n\u011bjak\u00e9 dal\u0161\u00ed relevantn\u00ed informace.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-e72d6d7c91ffb4430f52765d9e3f57e0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock outcomes av_inherit_color'  itemprop=\"text\" ><h3 id=\"u2001-2\" style=\"text-align: center;\">OUTCOMES (v\u00fdsledky)<\/h3>\n<p id=\"u2001-4\">V t\u00e9to f\u00e1zi je zhodnocen vliv dan\u00e9ho zp\u016fsobu komunikace na c\u00edlovou skupinu. Hodnot\u00ed se, zdali do\u0161lo ke zv\u00fd\u0161en\u00ed pov\u011bdom\u00ed o dan\u00e9 spole\u010dnosti\/zna\u010dce, ke zm\u011bn\u011b p\u0159\u00edstupu klient\u016f ke komunikovan\u00e9mu probl\u00e9mu \u010di ke zm\u011bn\u011b preferenc\u00ed, zda se zv\u00fd\u0161ila d\u016fv\u011bra klient\u016f nebo zda zvolen\u00fd zp\u016fsob komunikace p\u0159im\u011bl c\u00edlovou skupinu k ur\u010dit\u00e9mu chov\u00e1n\u00ed (nap\u0159. p\u0159edplatn\u00e9, registrace), apod.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-0bb3965d88399a0228c0fd080a9e6bdc '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock impact av_inherit_color'  itemprop=\"text\" ><h3 id=\"u2008-2\" style=\"text-align: center;\">DOPAD<\/h3>\n<p>V z\u00e1v\u011bre\u010dn\u00e9 f\u00e1zi je vyhodnocen dopad stanoven\u00fdch c\u00edl\u016f organizace. Tato \u010d\u00e1st zahrnuje zhodnocen\u00ed aktivit v oblasti vylep\u0161en\u00ed reputace, vytvo\u0159en\u00ed nov\u00fdch \u010di upevn\u011bn\u00ed ji\u017e funguj\u00edc\u00edch vztah\u016f, zv\u00fd\u0161en\u00ed prodej\u016f, zm\u011bny celkov\u00fdch p\u0159\u00edstup\u016f, \u010di dopad t\u011bchto zm\u011bn na spole\u010dnost. Anal\u00fdza dopad\u016f p\u0159itom d\u00e1v\u00e1 jasn\u011b do souvislosti v\u00fdsledky a stanoven\u00e9 c\u00edle organizace.<\/p>\n<p>A co te\u010f? Po vypln\u011bn\u00ed v\u0161ech pol\u00ed z\u00edsk\u00e1te v\u00fdsledn\u00fd report kliknut\u00edm na tla\u010d\u00edtko SUBMIT (ODESLAT). P\u0159\u00edpadn\u00e9 dal\u0161\u00ed zm\u011bny provedete kliknut\u00edm na \u010derven\u00e9 tla\u010d\u00edtko EDIT (UPRAVIT) v horn\u00ed \u010d\u00e1sti str\u00e1nky. Proveden\u00e9 zm\u011bny ulo\u017e\u00edte op\u011btovn\u00fdm kliknut\u00edm na tla\u010d\u00edtko SUBMIT (ODESLAT). V\u00fdsledn\u00fd soubor lze st\u00e1hnout do po\u010d\u00edta\u010de ve form\u00e1tu PDF, tak\u017ee jej m\u016f\u017eete d\u00e1le sd\u00edlet, nebo ho vyu\u017e\u00edt na porad\u00e1ch \u010di p\u0159i prezentac\u00edch.<\/p>\n<\/div><\/section><\/p><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1942'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_full-9d24124a545ef7691702bdbb54c0e581\">\n.flex_column.av-av_one_full-9d24124a545ef7691702bdbb54c0e581{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_full-9d24124a545ef7691702bdbb54c0e581 av_one_full  avia-builder-el-39  el_after_av_section  avia-builder-el-no-sibling  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_textblock-e8931f3a3cb0ffe4e01460315f0ed18b\">\n#top .av_textblock_section.av-av_textblock-e8931f3a3cb0ffe4e01460315f0ed18b .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-av_textblock-e8931f3a3cb0ffe4e01460315f0ed18b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><a class=\"framework-button\" href=\"..\/framework\/interactive-framework\/\" target=\"_blank\" rel=\"noopener noreferrer\">VSTUPTE DO INTEGROVAN\u00c9HO HODNOT\u00cdC\u00cdHO R\u00c1MCE<\/a><\/p>\n<\/div><\/section><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"class_list":["post-1942","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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