{"id":572,"date":"2016-08-26T11:32:42","date_gmt":"2016-08-26T10:32:42","guid":{"rendered":"http:\/\/amecorg.com\/amecframework\/bs\/?page_id=572"},"modified":"2016-08-26T11:32:42","modified_gmt":"2016-08-26T10:32:42","slug":"resources","status":"publish","type":"page","link":"https:\/\/amec.blazedev.co.uk\/amecframework\/bs\/home\/supporting-material\/resources\/","title":{"rendered":"Resources"},"content":{"rendered":"<div class='clear'><\/div><div id='sub_menu1'  class='av-submenu-container av-av_submenu-17dd3491bfd896bb8ec94a709d963a28 main_color  avia-builder-el-0  el_before_av_section  avia-builder-el-first  side-menu av-sticky-submenu container_wrap fullsize' style='z-index:301' ><div class='container av-menu-mobile-disabled av-submenu-pos-center'><ul id='av-custom-submenu-1' class='av-subnav-menu' role='menu'>\n<li class='menu-item av-av_submenu_item-166fe5611d066463e926926a201d4086 menu-item-top-level menu-item-top-level-1' role='menuitem'><a href='#terminology'  ><span class='avia-bullet'><\/span><span class='avia-menu-text'>TERMINOLOGY &amp; DICTIONARY OF PR MEASUREMENT &amp; RESEARCH<\/span><\/a><\/li>\n<li class='menu-item av-av_submenu_item-4ce35614fcbdb1dbd6ca8f31fe122973 menu-item-top-level menu-item-top-level-2' role='menuitem'><a href='#guidelines'  ><span class='avia-bullet'><\/span><span class='avia-menu-text'>GUIDELINES FOR SETTING MEASURABLE PR OBJECTIVES<\/span><\/a><\/li>\n<li class='menu-item av-av_submenu_item-b125d7a135e333e41781a1052a02e1bc menu-item-top-level menu-item-top-level-3' role='menuitem'><a href='#resource-table'  ><span class='avia-bullet'><\/span><span class='avia-menu-text'>USEFUL RESOURCES FOR USING THE INTEGRATED FRAMEWORK<\/span><\/a><\/li>\n<li class='menu-item av-av_submenu_item-cd60ae892082b6507de6183a704636d2 menu-item-top-level menu-item-top-level-4' role='menuitem'><a href='#case-studies'  ><span class='avia-bullet'><\/span><span class='avia-menu-text'>CASE STUDIES<\/span><\/a><\/li>\n<li class='menu-item av-av_submenu_item-945bbd6e01dadfb2c7016cbf5f4dd6ac menu-item-top-level menu-item-top-level-5' role='menuitem'><a href='#further-reading'  ><span class='avia-bullet'><\/span><span class='avia-menu-text'>FURTHER READING \/ BIBLIOGRAPHY<\/span><\/a><\/li>\n<\/ul><\/div><\/div><div class='sticky_placeholder'><\/div>\n<div id='terminology'  class='avia-section av-av_section-36e01d3b1f843703d41c0aa16b591021 main_color avia-section-default avia-no-shadow  avia-builder-el-1  el_after_av_submenu  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-572'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c av_one_third  avia-builder-el-2  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_two_third-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_two_third-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_two_third-0aa7055fe62c3622faec82866afbaeb2 av_two_third  avia-builder-el-3  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>TERMINOLOGY &amp; DICTIONARY OF PR MEASUREMENT &amp; RESEARCH<\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe\">\n#top .hr.av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe .hr-inner{\nwidth:300px;\nborder-color:#ff5800;\n}\n<\/style>\n<div  class='hr av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe hr-custom  avia-builder-el-5  el_after_av_textblock  el_before_av_textblock  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p id=\"u2061-2\"><span id=\"u2061\">Analytics and insights are today\u2019s hot business topic. In my 20 years\u2019 experience working in the communications measurement sector, I have never known so much interest in the topic. This demand has created a rush of new and old vendors offering many differing tools, solutions and services to monitor and evaluate communications. According to Ken Burbary\u2019s wiki, there are well over 220 companies offering these types of services and this number is growing daily.<\/span><\/p>\n<p id=\"u2061-4\">This high number of potential suppliers with differing levels of experience can cause problems. One of these is the lack of consistency in results when measuring the same campaign between one provider and another. One of the key problems here is that frequently the wrong terms and definitions are being used by the providers. For example, \u2018OTS\u2019, \u2018readership\u2019, \u2018circulation\u2019, and \u2018audience reach\u2019 all mean different things but in some cases are used by different suppliers interchangeably. There are many other examples of these types of problems \u2013 \u2018hits\u2019 and \u2018page views\u2019 anyone?<\/p>\n<p id=\"u2061-6\">As an industry, if we are to solve this issue, it is imperative that we all say what we mean, and mean what we say. As the industry looks to set standards and demonstrate consistent, credible approaches to measurement, we must first be aligned behind consistent and correct terminology.<\/p>\n<p id=\"u2061-20\">Our friends at the IPR have produced a great resource to help the industry do exactly that. The \u2018Dictionary of Public Relations Measurement &amp; Research\u2019 painstakingly explains each term in common use and provides a clear definition too. Edited by <a class=\"nonblock\" href=\"http:\/\/www.instituteforpr.org\/bio\/don-stacks\/\" target=\"_blank\">Don Stacks<\/a> and <a class=\"nonblock\" href=\"http:\/\/www.instituteforpr.org\/bio\/shannon-bowen-2\/\" target=\"_blank\">Shannon Bowen<\/a>, \u2018<a class=\"nonblock\" href=\"http:\/\/www.instituteforpr.org\/wp-content\/uploads\/Dictionary-of-Public-Relations-Measurement-and-Research-3rd-Edition.pdf\" target=\"_blank\">The Dictionary of Public Relations Measurement &amp; Research<\/a>\u2019 is available for download <a class=\"nonblock\" href=\"http:\/\/www.instituteforpr.org\/wp-content\/uploads\/Dictionary-of-Public-Relations-Measurement-and-Research-3rd-Edition.pdf\">here<\/a>.<\/p>\n<\/div><\/section><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='guidelines'  class='avia-section av-av_section-ba19096eaab5f32fc91e2f27be4c9573 main_color avia-section-default avia-no-shadow  avia-builder-el-7  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-572'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c av_one_third  avia-builder-el-8  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_two_third-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_two_third-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_two_third-0aa7055fe62c3622faec82866afbaeb2 av_two_third  avia-builder-el-9  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>GUIDELINES FOR SETTING MEASURABLE PR OBJECTIVES<\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe\">\n#top .hr.av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe .hr-inner{\nwidth:300px;\nborder-color:#ff5800;\n}\n<\/style>\n<div  class='hr av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe hr-custom  avia-builder-el-11  el_after_av_textblock  el_before_av_textblock  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p id=\"u4203-7\"><a class=\"nonblock\" href=\"http:\/\/www.instituteforpr.org\/\" target=\"_blank\">The IPR<\/a>, the USA based Institute for Public Relations (as distinct from the UK\u2019s PR trade association the <a class=\"nonblock\" href=\"https:\/\/www.cipr.co.uk\/\" target=\"_blank\">CIPR<\/a>), has updated its excellent White Paper \u201cGuidelines for Setting Measurable Public Relations Objectives\u201d.<\/p>\n<p id=\"u4203-9\">Setting measurable objectives at the outset of any PR activity is of fundamental importance. Communications objectives need to support the goals of the organisation. They should be SMART (specific, measurable, achievable,\u00a0 relevant and time-bound). They need to be set out in advance of any work with a clear indication of what success would look like. Communications objectives need to move beyond counting outputs to linking the communications activity to changing attitudes and behaviours and ultimately organisational impact.<\/p>\n<p id=\"u4203-29\">The IPR\u2019s excellent White Paper provides lots more information on this crucially important\u00a0 subject. Authored by the IPR\u2019s Measurement Commission and spearheaded by <a class=\"nonblock\" href=\"https:\/\/www.linkedin.com\/in\/forrestwandersonmba\" target=\"_blank\">Forrest W. Anderson<\/a> Planning &amp; Evaluation Consultant,<a class=\"nonblock\" href=\"https:\/\/www.linkedin.com\/in\/linda-hadley-76977a7\" target=\"_blank\">Linda Hadley<\/a>, Senior Vice President, Research, Porter Novelli, <a class=\"nonblock\" href=\"https:\/\/www.linkedin.com\/in\/david-rockland-5851415\" target=\"_blank\">David Rockland<\/a> Partner &amp; CEO, <a class=\"nonblock\" href=\"https:\/\/www.ketchum.com\/research-analytics\" target=\"_blank\">Ketchum Global Research &amp; Analytics<\/a> and <a class=\"nonblock\" href=\"https:\/\/www.linkedin.com\/in\/mark-weiner-0ab74b1\" target=\"_blank\">Mark Weiner<\/a>, CEO of <a class=\"nonblock\" href=\"http:\/\/www.prime-research.com\/\" target=\"_blank\">PRIME Research Americas<\/a>.<\/p>\n<p id=\"u4203-37\">The Paper, \u2018<a class=\"nonblock\" href=\"http:\/\/www.instituteforpr.org\/wp-content\/uploads\/Setting_PR_Objectives.pdf\" target=\"_blank\">Guidelines for Setting Measurable Public Relations Objectives<\/a>\u201d can be downloaded <a class=\"nonblock\" href=\"http:\/\/www.instituteforpr.org\/wp-content\/uploads\/Setting_PR_Objectives.pdf\" target=\"_blank\">here<\/a>.<\/p>\n<\/div><\/section><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='resource-table'  class='avia-section av-av_section-ba66889ab988304653c937f50f5c39de main_color avia-section-default avia-no-shadow  avia-builder-el-13  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-572'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c av_one_third  avia-builder-el-14  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_two_third-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_two_third-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_two_third-0aa7055fe62c3622faec82866afbaeb2 av_two_third  avia-builder-el-15  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>USEFUL RESOURCES FOR USING THE INTEGRATED FRAMEWORK<\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe\">\n#top .hr.av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe .hr-inner{\nwidth:300px;\nborder-color:#ff5800;\n}\n<\/style>\n<div  class='hr av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe hr-custom  avia-builder-el-17  el_after_av_textblock  el_before_av_table  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div class='avia-data-table-wrap av-av_table-24f8615f79b661df6a729b42e276bf3d avia_responsive_table avia-table-1'><table  class='avia-table avia-data-table avia_pricing_default  avia-builder-el-18  el_after_av_hr  avia-builder-el-last  resources-table'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Table\" ><tbody><tr class='avia-heading-row'><th class='avia-highlight-col'>CATAGORY<\/th><th class=''>ORGANISATION<\/th><th class=''>TYPE OF DATA<\/th><th class=''>LINK<\/th><\/tr><tr class=''><td class='avia-highlight-col'><b>Traditonal media<\/b><\/td><td class=''>BARB &#8211; Broadcast Audience Research Boar<\/td><td class=''>Provides viewing data on a weekly, monthly and quarterly basis. Includes data on channels, programmes and viewing.<\/td><td class=''><a href=\"http:\/\/www.barb.co.uk\/\">barb.co.uk<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>JICREG &#8211; Joint Industry Committee for Regional Media Research<\/td><td class=''>Provides newspaper and website reports for regional press by region. Reports cover average issue readership, and demographics including age, gender and socio-economic grade.<\/td><td class=''><a href=\"http:\/\/jiab.jicreg.co.uk\/\">jiab.jicreg.co.uk<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Mediatel<\/td><td class=''>Mediatel is a media industry destination for media data, planning tools, market insight, news and conferences<\/td><td class=''><a href=\"http:\/\/mediatel.co.uk\/\">mediatel.co.uk\/<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Newspaper Society<\/td><td class=''>This has limited information about readership and coverage.<\/td><td class=''><a href=\"http:\/\/www.newsmediauk.org\/\">newsmediauk.org<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>RAJAR &#8211; Radio Joint Audience Research<\/td><td class=''>Provides quarterly listening figures for national and local radio stations including reach and average hours per listener. Includes infographics on radio listening and digital platforms.<\/td><td class=''><a href=\"http:\/\/www.nrs.co.uk\/\">nrs.co.uk<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>RAJAR &#8211; Radio Joint Audience Research<\/td><td class=''>Provides quarterly listening figures for national and local radio stations including reach and average hours per listener. Includes infographics on radio listening and digital platforms.<\/td><td class=''><a href=\"http:\/\/www.rajar.co.uk\/\">rajar.co.uk<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><b>Social \/ digital media<\/b><\/td><td class=''>Alexa<\/td><td class=''>Source of website traffic data.<\/td><td class=''><a href=\"http:\/\/www.alexa.com\/\">alexa.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Backtweets<\/td><td class=''>Search for links on Twitter<\/td><td class=''><a href=\"http:\/\/backtweets.com\/\">backtweets.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Bitly<\/td><td class=''>This is a tool that provides a shortened URL and can deliver associated analytics such as the history of clicks, and sharing through Facebook and Twitter.<\/td><td class=''><a href=\"https:\/\/bitly.com\/\">bitly.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Buffer<\/td><td class=''>Allows you to drive traffic, increase engagement and save time on social media<\/td><td class=''><a href=\"https:\/\/buffer.com\/\">buffer.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Facebook Insights<\/td><td class=''>Analytics on interaction with your account<\/td><td class=''><a href=\"https:\/\/www.facebook.com\/help\/search\/?q=insights\">facebook.com\/help\/search\/?q=insights<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Google Alerts<\/td><td class=''>Provides regular alerts on new web, news blog and research content based on search criteria<\/td><td class=''><a href=\"https:\/\/www.google.co.uk\/alerts\">google.co.uk\/alerts<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Google Analytics<\/td><td class=''>Website analytics<\/td><td class=''><a href=\"https:\/\/www.google.co.uk\/analytics\/\">google.co.uk\/analytics<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Google News Search<\/td><td class=''>Aggregated headlines and search engine for many news services<\/td><td class=''><a href=\"https:\/\/news.google.co.uk\/\">news.google.co.uk<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Google Trends<\/td><td class=''>Explore trends in what people are searching for on Google<\/td><td class=''><a href=\"https:\/\/www.google.co.uk\/trends\/\">google.co.uk\/trends<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Hootsuite<\/td><td class=''>Planning and management tool for social media<\/td><td class=''><a href=\"http:\/\/www.hootsuite.com\">hootsuite.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Kred<\/td><td class=''>Influence score and platform<\/td><td class=''><a href=\"http:\/\/www.home.kred \">home.kred<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>LinkedIn Analytics<\/td><td class=''>Analytics on interaction with individual accounts<\/td><td class=''><a href=\"http:\/\/www.linkedin.com\/help\">linkedin.com\/help<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Social Bakers<\/td><td class=''>Data-driven insights from social media<\/td><td class=''><a href=\"http:\/\/www.socialbakers.com\">socialbakers.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Socialmention<\/td><td class=''>Real-time social media search &amp; analysis<\/td><td class=''><a href=\"http:\/\/www.socialmention.com\">socialmention.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Thunderclap<\/td><td class=''>Thunderclap is a &#8220;crowdspeaking&#8221; platform that lets individuals and companies rally people together to spread a message.<\/td><td class=''><a href=\"http:\/\/www.thunderclap.it\">thunderclap.it<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Traackr<\/td><td class=''>Influencer identification and management platform<\/td><td class=''><a href=\"http:\/\/www.traackr.com\">traackr.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Tweetdeck<\/td><td class=''>Twitter listening &amp; engagement tool<\/td><td class=''><a href=\"http:\/\/tweetdeck.twitter.com\">tweetdeck.twitter.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Tweriod<\/td><td class=''>Tweriod gives you the best times to tweet.<\/td><td class=''><a href=\"http:\/\/www.tweriod.com\">tweriod.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Twitter Analytics<\/td><td class=''>Analytics on interaction with your account<\/td><td class=''><a href=\"http:\/\/www.analytics.twitter.com\">analytics.twitter.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><b>Paid media<\/b><br \/>\n<\/td><td class=''>IAB &#8211; Internet Advertising Bureau<\/td><td class=''>The IAB site includes a jargon buster in the resources section, and features data and infographics on certain sectors<\/td><td class=''><a href=\"http:\/\/www.iabuk.net\">iabuk.net<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>IPA &#8211; Institute of Practitioners in Advertising<\/td><td class=''>The IPA site includes a Best Practice Guide to Evaluation of advertising campaigns<\/td><td class=''><a href=\"http:\/\/www.ipa.co.uk\">ipa.co.uk<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Netvibes<\/td><td class=''>Dashboard solution for Advertising, Social, Media and PR agencies<\/td><td class=''><a href=\"http:\/\/www.netvibes.com\">netvibes.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><b>Market research<\/b><\/td><td class=''><br \/>\nEventbrite<\/td><td class=''>A tool that enables promotion, management of invitations and registration for events with the ability to monitor response and entry on the day.<\/td><td class=''><a href=\"http:\/\/www.eventbrite.co.uk\">eventbrite.co.uk<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Mail Chimp<br \/>\n<\/td><td class=''>A tool to create, send and track email traffic.<\/td><td class=''><a href=\"http:\/\/www.mailchimp.com\">mailchimp.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Market Research Society<br \/>\n<\/td><td class=''>The Market Research Society (MRS) is the world's leading research association. For all those who need, use, generate or interpret the evidence essential to making good decisions for commercial and public policy.<\/td><td class=''><a href=\"http:\/\/www.mrs.org.uk\">mrs.org.uk<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Polldaddy<\/td><td class=''>Online survey tool<\/td><td class=''><a href=\"http:\/\/www.polldaddy.com\">polldaddy.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Smart Survey<\/td><td class=''>Online survey tool<\/td><td class=''><a href=\"http:\/\/www.smartsurvey.co.uk\">smartsurvey.co.uk<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Survey Monkey<\/td><td class=''>Online survey tool<\/td><td class=''><a href=\"http:\/\/www.surveymonkey.co.uk\">surveymonkey.co.uk<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><b>Business insights and data visualisation<\/b><\/td><td class=''>Microsoft BI<\/td><td class=''>Microsoft Power BI transforms data into rich visuals<\/td><td class=''><a href=\"http:\/\/powerbi.microsoft.com\">powerbi.microsoft.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Tableau<\/td><td class=''>Visualisation tool for data from different sources<\/td><td class=''><a href=\"http:\/\/www.tableau.com\">tableau.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Piktochart<\/td><td class=''>Infographic maker<\/td><td class=''><a href=\"http:\/\/piktochart.com\">piktochart.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Prezi<\/td><td class=''>Presentation software<\/td><td class=''><a href=\"http:\/\/prezi.com\">prezi.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><b>Miscellaneous<\/b><\/td><td class=''>AMEC<\/td><td class=''>The go to site for measurement and analysis resources including a list of measurement providers, best practice and case studies<\/td><td class=''><a href=\"http:\/\/www.amecorg.com\/resource-centre\">amecorg.com\/resource-centre<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>CIPR<\/td><td class=''>The CIPR has a number of resources including a Social Media Measurement Guide and a Guide to Social Media Monitoring.<\/td><td class=''><a href=\"http:\/\/www.cipr.co.uk\">cipr.co.uk<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>data.gov.uk<\/td><td class=''>Government data and reports. Refine your search by using the menu on the left of the page \u2013 \u2018Publication Type\u2019 offers research and analysis and statistics options.<\/td><td class=''><a href=\"http:\/\/gov.uk\">gov.uk<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>ICCO<\/td><td class=''>The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies around the world<\/td><td class=''><a href=\"http:\/\/www.iccopr.com\">iccopr.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>IPR<\/td><td class=''>The Institute for Public Relations is a non-profit foundation dedicated to research in, on and for public relations.<\/td><td class=''><a href=\"http:\/\/www.instituteforpr.org\">instituteforpr.org<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Neighbourhood Statistics<\/td><td class=''>If you are working on a project which is more locally or regionally based, then this site offers a wealth of information.<\/td><td class=''><a href=\"http:\/\/www.neighbourhood.statistics.gov.uk\">neighbourhood.statistics.gov.uk<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>OFCOM &#8211; the communications regulator<\/td><td class=''>The OFCOM site includes ownership and usage figures for television, digital radio and landline\/mobile phones.<\/td><td class=''><a href=\"http:\/\/www.ofcom.org\">ofcom.org<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>ONS &#8211; Office for National Statistics<\/td><td class=''>A wealth of data (including 2011 Census data) that can be browsed by theme or alphabetically, rather than knowing what survey to look out for. Nomis is a service provided by the Office for National Statistics, ONS, to give you free access to the most detailed and up-to-date UK labour market statistics from official sources.<\/td><td class=''><a href=\"http:\/\/www.ons.gov.uk\/ons\">ons.gov.uk\/ons<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>PRCA<\/td><td class=''>The PRCA promotes all aspects of public relations and internal communications work, helping teams and individuals maximise the value they deliver to clients and organisations<\/td><td class=''><a href=\"http:\/\/www.prca.org.uk\">prca.org.uk<\/a><\/td><\/tr><\/tbody><\/table><\/div><style type='text\/css'>.avia-table-1 td:nth-of-type(1):before { content: 'CATAGORY'; } .avia-table-1 td:nth-of-type(2):before { content: 'ORGANISATION'; } .avia-table-1 td:nth-of-type(3):before { content: 'TYPE OF DATA'; } .avia-table-1 td:nth-of-type(4):before { content: 'LINK'; } <\/style><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='case-studies'  class='avia-section av-av_section-837ca91b05f1a99661c985bed67ffaa6 main_color avia-section-default avia-no-shadow  avia-builder-el-19  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-572'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c av_one_third  avia-builder-el-20  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_two_third-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_two_third-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_two_third-0aa7055fe62c3622faec82866afbaeb2 av_two_third  avia-builder-el-21  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Case Studies<\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe\">\n#top .hr.av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe .hr-inner{\nwidth:300px;\nborder-color:#ff5800;\n}\n<\/style>\n<div  class='hr av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe hr-custom  avia-builder-el-23  el_after_av_textblock  el_before_av_textblock  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p id=\"u22363-2\"><strong>FRAMEWORK CASE STUDIES:<\/strong><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-e64079afa21cff8c08ebaa3ccb280054 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock framework-case-studies'  itemprop=\"text\" ><p>THE STROKE ASSOCIATION<a class=\"framework-button\" href=\"https:\/\/amec.blazedev.co.uk\/amecframework\/assets\/ph-framework-case-study-stroke-association.pdf\" target=\"_blank\">DOWNLOAD<\/a><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-e64079afa21cff8c08ebaa3ccb280054 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock framework-case-studies'  itemprop=\"text\" ><p>NHS BLOOD &amp; TRANSPLANT<a class=\"framework-button\" href=\"https:\/\/amec.blazedev.co.uk\/amecframework\/assets\/ph-framework-casestudy-nhs-blood-and-transplant.pdf\" target=\"_blank\">DOWNLOAD<\/a><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-e64079afa21cff8c08ebaa3ccb280054 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock framework-case-studies'  itemprop=\"text\" ><p id=\"u10289-2\">STONER SLOTH<a class=\"framework-button\" href=\"https:\/\/amec.blazedev.co.uk\/amecframework\/assets\/jm-stoner-sloth-case-study.pdf\" target=\"_blank\">DOWNLOAD<\/a><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div id=\"u22363-4\" class=\"ts-Default-Link-Style--copy clearfix colelem shared_content\" data-content-guid=\"u22363-4_content\">\n<div id=\"u22372-4\" class=\"ts-Default-Link-Style--copy clearfix colelem shared_content\" data-content-guid=\"u22372-4_content\">\n<p id=\"u22372-2\"><strong>INTEGRATED COMMUNICATIONS CASE STUDIES:<\/strong><\/p>\n<\/div>\n<div id=\"pu10240-4\" class=\"clearfix colelem shared_content\" data-content-guid=\"pu10240-4_content\"><\/div>\n<\/div>\n<div id=\"pu10283-4\" class=\"clearfix colelem shared_content\" data-content-guid=\"pu10283-4_content\"><\/div>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-e64079afa21cff8c08ebaa3ccb280054 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock framework-case-studies'  itemprop=\"text\" ><p id=\"u10289-2\">WHO REALLY WON CHRISTMAS?<a class=\"framework-button\" href=\"https:\/\/amec.blazedev.co.uk\/amecframework\/assets\/who-really-won-christmas.pdf\" target=\"_blank\">DOWNLOAD<\/a><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-e64079afa21cff8c08ebaa3ccb280054 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock framework-case-studies'  itemprop=\"text\" ><p id=\"u10289-2\">THE SOCIAL PR VIRTUOSO<a class=\"framework-button\" href=\"https:\/\/amec.blazedev.co.uk\/amecframework\/assets\/sb-case-study-social-pr-virtuoso.pdf\" target=\"_blank\">DOWNLOAD<\/a><\/p>\n<\/div><\/section><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='further-reading'  class='avia-section av-av_section-e72acb0dbc10c4b9e7cd9ff34967d362 main_color avia-section-default avia-no-shadow  avia-builder-el-31  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-572'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-6126cab7d8fab8d08143dd2dacdf673c av_one_third  avia-builder-el-32  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_two_third-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_two_third-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_two_third-0aa7055fe62c3622faec82866afbaeb2 av_two_third  avia-builder-el-33  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div id=\"u2082-4\" class=\"clearfix colelem shared_content\" data-content-guid=\"u2082-4_content\">\n<h2 id=\"u2082-2\">FURTHER READING \/ BIBLIOGRAPHY<\/h2>\n<\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe\">\n#top .hr.av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe .hr-inner{\nwidth:300px;\nborder-color:#ff5800;\n}\n<\/style>\n<div  class='hr av-av_hr-05e93817e7a2f7c1e8c77a3a3c3fc4fe hr-custom  avia-builder-el-35  el_after_av_textblock  el_before_av_textblock  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div id=\"u22363-4\" class=\"ts-Default-Link-Style--copy clearfix colelem shared_content\" data-content-guid=\"u22363-4_content\">\n<h3 id=\"u22363-2\">EVALUATION OF COMMUNICATION AND PUBLIC RELATIONS<\/h3>\n<h4>ACADEMIC BOOKS &amp; BOOK CHAPTERS<\/h4>\n<p id=\"u2076-6\">\n<\/div>\n<div id=\"pu10283-4\" class=\"clearfix colelem shared_content\" data-content-guid=\"pu10283-4_content\"><\/div>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-f49a2cdabdda14cee26eae80f9e39463 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock academic-books'  itemprop=\"text\" ><p id=\"u2076-6\">Daymon, C., &amp; Holloway, I. (2011). Qualitative research methods in public relations and marketing communications (2nd ed.). Abingdon, UK: Routledge.<\/p>\n<p id=\"u2076-8\">Blanchard, O. (2011). Social media ROI: Managing and measuring social media efforts in your organization. Indianapolis, IN: Que; Boston, MA: Pearson.<\/p>\n<p id=\"u2076-10\">Brody, E., &amp; Stone, G. (1989). Public relations research. New York, NY: Praeger.<\/p>\n<p id=\"u2076-12\">Broom, G., &amp; Dozier, D. (1990). Using research in public relations: Applications to program management. Englewood Cliffs, NJ: Prentice-Hall.<\/p>\n<p id=\"u2076-14\">Broom, G., &amp; Macnamara, J. (2009). Evaluating the program. In G. Broom, Cutlip &amp; Center\u2019s effective public relations (10th ed., pp. 349\u2013376). Upper Saddle River, NJ: Prentice Hall.<\/p>\n<p id=\"u2076-16\">Devereaux Ferguson, S. (1999). Constructing a theoretical framework for evaluating public relations programs and activities. In M. Roloff (Ed.). Communication yearbook 21 (pp. 191\u2013229). Thousand Oaks, CA: Sage.<\/p>\n<p id=\"u2076-18\">Ehling, W. (1992). Estimating the value of public relations and communication to an organization. In J. Grunig (Ed.), Excellence in public relations and communication management (pp. 617\u2013638). Hillsdale, NJ: Lawrence Erlbaum.<\/p>\n<p id=\"u2076-20\">Gregory A., &amp; White, J. (2008). Introducing the Chartered Institute of Public Relations initiative: Moving on from talking about evaluation to incorporating it into better management of the practice. In B. van Ruler, A. Ver\u010di\u010d, &amp; D. Ver\u010di\u010d (Eds.), Public relations metrics, research and evaluation (pp. 307\u2013317). New York, NY: Routledge.<\/p>\n<p id=\"u2076-22\">Grunig, J. (2008). Conceptualizing quantitative research in public relations. In B. van Ruler, A. Ver\u010di\u010d, &amp; D. Ver\u010di\u010d (Eds.), Public relations metrics, research and evaluation (pp. 88\u2013119). New York, NY: Routledge.<\/p>\n<p id=\"u2076-24\">Grunig, L., Grunig, J., &amp; Dozier, D. (2002). Excellent organizations and effective organizations: A study of communication management in three countries. Mahwah, NJ: Lawrence Erlbaum.<\/p>\n<p id=\"u2076-26\">Li, C., &amp; Stacks, D. (2015). Measuring the impact of social media on business profit and success. New York, NY: Peter Lang.<\/p>\n<p id=\"u2076-28\">Likely, F., &amp; Watson, T. (2013). Measuring the edifice: Public relations measurement and evaluation practice over the course of 40 years. In K. Sriramesh, A. Zerfass, &amp; J. Kim, (Eds.), Public relations and communication management: Current trends and emerging topics (pp. 143\u2013162). New York, NY: Routledge. Available at http:\/\/eprints.bournemouth.ac.uk\/20494\/<\/p>\n<p id=\"u2076-30\">Macnamara, J. (2002). Research and evaluation. In C. Tymson &amp; P. Lazar, The new Australian and New Zealand public relations manual (21st Century ed., pp. 100\u2013134). Sydney, NSW: Tymson Communications.<\/p>\n<p id=\"u2076-32\">Macnamara, J. (2012). Public Relations Theory, Practice, Critiques. Sydney, NSW: Pearson.<\/p>\n<p id=\"u2076-34\">Paine, KD (2011) Measure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships.\u00a0 Wiley<\/p>\n<p id=\"u2076-36\">Pavlik, J. (1987). Public relations: What research tells us. Newbury Park, CA: Sage.<\/p>\n<p id=\"u2076-38\">Shelddrake, P (2011) The Business of Influence: Reframing marketing and PR for the digital age Wiley.<\/p>\n<p id=\"u2076-40\">Stacks, D. (2011). Primer of public relations research (2nd ed.). New York, NY: Guildford Press.<\/p>\n<p id=\"u2076-42\">Stacks, D., &amp; Michaelson, D. (2010). A practitioner\u2019s guide to public relations research, measurement, and evaluation. New York, NY: Business Experts Press.<\/p>\n<p id=\"u2076-44\">Stacks, D., &amp; Watson, M. (2007). Two-way communication based on quantitative research and measurement. In E. Toth (Ed.), The future of excellence in public relations and communication management: Challenges for the next generation (pp. 67\u201384). Mahwah, NJ; Lawrence Erlbaum.<\/p>\n<p id=\"u2076-46\">Theaker, A. (2012). The public relations handbook (4th ed.). Abingdon, UK: Routledge.\u00a0 van Ruler, B., Ver\u010di\u010d, A., &amp; Ver\u010di\u010d, D. (Eds.). (2008). Public relations metrics: Research and evaluation. New York, NY: Routledge.<\/p>\n<p id=\"u2076-48\">Watson, T. (1996). New models for evaluating public relations practice. In B. Baerns &amp; J. Klewes (Eds.), Jahrbuch public relations (pp. 50\u201362). Dusseldorf: Econ Verlag.<\/p>\n<p id=\"u2076-50\">Watson, T., &amp; Noble, P. (2005). Evaluating public relations: A best practice guide to public relations planning, research and evaluation. London, UK: Kogan Page.<\/p>\n<p id=\"u2076-52\">Watson, T., &amp; Noble, P. (2007). Evaluating public relations: A best practice guide to public relations planning, research and evaluation (2nd ed.). London, UK: Kogan Page.<\/p>\n<p id=\"u2076-54\">Watson, T., &amp; Noble, P. (2014). Evaluating Public Relations: A best practice guide to public relations planning, research and evaluation (3rd ed.). London, UK: Kogan Page.<\/p>\n<p id=\"u2076-56\">Weiner, Mark (2006) Unleashing the Power of PR: A contrarian\u2019s guide to Marketing and communications US: Wiley<\/p>\n<p id=\"u2076-58\">Zerfass, A. (2008). Corporate communication revisited: Integrating business strategy and strategic communication. In A. Zerfass, B. Van Ruler, &amp; K. Sriramesh (Eds.), Public relations research: European and international perspectives and innovations (pp. 65-96). Wiesbaden: VS Verlag f\u00fcr Sozialwissenschaften.<\/p>\n<p id=\"u2076-60\">Zerfass, A., van Ruler, B., &amp; Sriramesh, K. (Eds.). (2008). Public Relations Research: European and International Perspectives and Innovations. Wiesbaden, Germany: VS Verlag fur Sozialwissenschaften (Springer Science + Business Media).<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4>ACADEMIC ARTICLES AND REFEREED CONFERENCE PAPERS<\/h4>\n<p id=\"u2076-65\">Baskin, O., Hahn, J., Seaman, S., &amp; Reines, D. (2010). Perceived effectiveness and implementation of public relations measurement and evaluation tools among European providers and consumers of PR services. Public Relations Review, 36, 105\u2013111.<\/p>\n<p id=\"u2076-67\">Distaso, M., McCorkindale, T., &amp; Wright, D. (2011). How public relations executives perceive and measure the impact of social media in their organizations. Public Relations Review, 37(3), 325\u2013328.<\/p>\n<p id=\"u2076-72\">Available at: \u00a0<a class=\"nonblock\" href=\"https:\/\/www.researchgate.net\/publication\/251582796_How_public_relations_executives_perceive_and_measure_the_impact_of_social_media_in_their_organizations\" target=\"_blank\">https:\/\/www.researchgate.net\/publication\/251582796_How_public_relations_executives_perceive_and_measure_the_impact_of_social_media_in_their_organizations<\/a><\/p>\n<p id=\"u2076-74\">Donsbach, W., &amp; Brade, A. (2011). Nothing is as practical as a good theory: What communication research can offer to the practice of political communication. The International Journal of Press\/Politics, 16(4), 508\u2013522,<\/p>\n<p id=\"u2076-79\">Fairchild, M. (2006). Evaluating public relations: a best practice guide to public relations planning, research and evaluation. Journal of Communication Management, 10(1), 113\u2013115.\u00a0<a class=\"nonblock\" href=\"http:\/\/www.emeraldinsight.com\/doi\/abs\/10.1108\/13632540210807125\" target=\"_blank\">http:\/\/www.emeraldinsight.com\/doi\/abs\/10.1108\/13632540210807125<\/a><\/p>\n<p id=\"u2076-81\">Fleisher, C., &amp; Mahaffy, D. (1997). A balanced scorecard approach to public relations management assessment. Public Relations Review, 23(2), 117\u2013123.<\/p>\n<p id=\"u2076-83\">Gregory, A. (2001). Public relations and evaluation: Does the reality match the rhetoric. Journal of Marketing Communications, 7, 171\u2013189.<\/p>\n<p id=\"u2076-85\">Gregory, A., &amp; Watson, T. (2008). Defining the gap between research and practice in public relations programme evaluation: Towards a new research agenda. Journal of Marketing Communications, 24(5), 337\u2013350.<\/p>\n<p id=\"u2076-87\">Lee, L., &amp; Yoon, Y. (2010). Return on investment (ROI) of international public relations: A country-level analysis. Public Relations Review, 36(1), 15\u201320.<\/p>\n<p id=\"u2076-89\">Lindenmann, W. (1990). Research, evaluation and measurement: A national perspective. Public Relations Review, 16(2), 3\u201316.<\/p>\n<p id=\"u2076-91\">Lindenman, W. (1993). An \u2018effectiveness yardstick\u2019 to measure public relations success. Public Relations Quarterly, 38(1), 7\u20139.<\/p>\n<p id=\"u2076-93\">Lindenmann, W. (1998). Only PR outcomes count: That is the real bottom line. Journal of Communication Management, 3(1), 66\u201373.<\/p>\n<p id=\"u2076-95\">Macnamara, J. (1992). Evaluation of public relations: The Achilles Heel of the public relations profession. International Public Relations Review, 15(2), 19\u201325.<\/p>\n<p id=\"u2076-100\">Macnamara, J. (2005). Media content analysis: Its uses, benefits and best practice methodology. Asia Pacific Public Relations Review, 6(1), 1\u201334. Available at <a class=\"nonblock\" href=\"http:\/\/amecorg.com\/wp-content\/uploads\/2011\/10\/Media-Content-Analysis-Paper.pdf\" target=\"_blank\">http:\/\/amecorg.com\/wp-content\/uploads\/2011\/10\/Media-Content-Analysis-Paper.pdf<\/a><\/p>\n<p id=\"u2076-105\">Macnamara, J. (2014). The \u2018toe bone to the head bone\u2019 logic model to connect PR and corporate communication to organization outcomes. PRism, 11(1), 1\u201315. Available at <a class=\"nonblock\" href=\"http:\/\/www.prismjournal.org\/homepage.html\" target=\"_blank\">http:\/\/www.prismjournal.org\/homepage.html<\/a><\/p>\n<p id=\"u2076-107\">Macnamara J. (2014). Emerging international standards for measurement and evaluation of public relations: A critical analysis. Public Relations Inquiry, 3(1), 7\u201328.<\/p>\n<p id=\"u2076-109\">Macnamara, J. (2015). Breaking the measurement and evaluation deadlock: A new approach and model. Journal of Communication Management, 19(4), 1\u201318.<\/p>\n<p id=\"u2076-111\">Meng J., &amp; Berger, B. (2012). Measuring return on investment (ROI) organizations\u2019 internal communication effort. Journal of Communication Management, 16(4), 332\u201354.<\/p>\n<p id=\"u2076-113\">Michaelson, D., &amp; Stacks, D. (2011). Standardization in public relations measurement and evaluation. Public Relations Journal, 5(2), 1\u201322.<\/p>\n<p id=\"u2076-118\">Michaelson, D., Wright, D., &amp; Stacks, D. (2012). Evaluating efficacy in public relations\/corporate communication programming: Towards establishing standards of campaign performance. Public Relations Journal, 6(5), 1\u201324. Available at\u00a0<a class=\"nonblock\" href=\"http:\/\/www.prsa.org\/Intelligence\/PRJournal\/Vol6\/No5\/\" target=\"_blank\">http:\/\/www.prsa.org\/Intelligence\/PRJournal\/Vol6\/No5\/<\/a><\/p>\n<p id=\"u2076-120\">Noble, P., &amp; Watson, T. (1999). Applying a unified public relations evaluation model in a European context. Paper presented to Transnational Communication in Europe: Practice and Research International Congress, Berlin.<\/p>\n<p id=\"u2076-125\">Stacks, D., &amp; Bowen, S. (2013). Toward the establishment of ethical standardization in public relations research, measurement and evaluation. Public Relations Journal, 7(3), 1\u201328. Available at\u00a0<a class=\"nonblock\" href=\"http:\/\/www.prsa.org\/intelligence\/prjournal\/documents\/2013_stacksbowen.pdf\" target=\"_blank\">http:\/\/www.prsa.org\/intelligence\/prjournal\/documents\/2013_stacksbowen.pdf<\/a><\/p>\n<p id=\"u2076-130\">Watson, T. (2005). ROI or evidence-based PR: The language of public relations evaluation. Prism, 3(1). Available at\u00a0<a class=\"nonblock\" href=\"http:\/\/www.prismjournal.org\/fileadmin\/Praxis\/Files\/Journal_Files\/Issue3\/Watson.pdf\" target=\"_blank\">http:\/\/www.prismjournal.org\/fileadmin\/Praxis\/Files\/Journal_Files\/Issue3\/Watson.pdf<\/a><\/p>\n<p id=\"u2076-132\">Watson, T. (2008). Public relations research priorities: A Delphi study. Journal of Communication Management, 12(2), 104\u2013123.<\/p>\n<p id=\"u2076-134\">Watson, T. (2012). The evolution of public relations measurement and evaluation. Public Relations Review, 38(3), 390\u2013398.<\/p>\n<p id=\"u2076-139\">Watson, T., &amp; Zerfass, A. (2011). Return on investment in public relations: A critique of concepts used by practitioners from communication and management sciences perspectives. PRism, 8(1), 1\u201314. Available at\u00a0<a class=\"nonblock\" href=\"http:\/\/www.prismjournal.org\/vol8_1.html\" target=\"_blank\">http:\/\/www.prismjournal.org\/vol8_1.html<\/a><\/p>\n<p id=\"u2076-141\">Xavier, R., Patel, A., Johnston, K., Watson, T., &amp; Simmons, P. (2005). Using evaluation techniques and performance claims to demonstrate public relations impact: An Australian perspective. Public Relations Review, 31(3), 417\u2013424.<\/p>\n<p id=\"u2076-143\">Zerfass, A. (2009). Institutionalizing strategic communication: Theoretical analysis and empirical evidence. International Journal of Strategic Communication, 3, 69 \u201371.<\/p>\n<p id=\"u2076-148\">Zerfass, A. (2010). Assuring rationality and transparency in corporate communications. Theoretical foundations and empirical findings on communication controlling and communication performance management. In M. Dodd &amp; K. Yamamura (Eds.), Ethical Issues for Public Relations Practice in a Multicultural World, 13th International Public Relations Research Conference (pp. 947\u2013966). Gainesville, FL: Institute for Public Relations. Available at <a class=\"nonblock\" href=\"http:\/\/iprrc.org\/paperinfo_proceedings\" target=\"_blank\">http:\/\/iprrc.org\/paperinfo_proceedings<\/a><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4>ONLINE ARTICLES AND PROFESSIONAL PAPERS<\/h4>\n<p id=\"u2076-156\">Carroll, T., &amp; Stacks, D. (2004). Bibliography of public relations measurement. Gainesville, FL: Institute for Public Relations. Available at <a class=\"nonblock\" href=\"http:\/\/www.instituteforpr.org\/wp-content\/uploads\/PRM_Bibliography.pdf\" target=\"_blank\">http:\/\/www.instituteforpr.org\/wp-content\/uploads\/PRM_Bibliography.pdf<\/a><\/p>\n<p id=\"u2076-161\">Childers, L., &amp; Grunig, J. (1999). Guidelines for measuring relationship in public relations. Gainesville, FL: Institute for Public Relations. Available at <a class=\"nonblock\" href=\"http:\/\/www.instituteforpr.org\/measuring-relationships\/\" target=\"_blank\">http:\/\/www.instituteforpr.org\/measuring-relationships\/<\/a><\/p>\n<p id=\"u2076-166\">Eisenmann, M., O\u2019Neil, J., &amp; Geddes, D. (2015). An examination of the validity, reliability and best practice related to the standards for traditional media. Research Journal of the Institute for Public Relations, 2(1), 1\u201329. Available at\u00a0<a class=\"nonblock\" href=\"http:\/\/www.instituteforpr.org\/examination-validity-reliability-best-practices-related-standards-traditional-media\/\" target=\"_blank\">http:\/\/www.instituteforpr.org\/examination-validity-reliability-best-practices-related-standards-traditional-media\/<\/a><\/p>\n<p id=\"u2076-171\">European Commission. (2014, August). Measuring the European Commission\u2019s communication: Technical and methodological report. Available at <a class=\"nonblock\" href=\"http:\/\/ec.europa.eu\/dgs\/communication\/about\/evaluation\/index_en.htm\" target=\"_blank\">http:\/\/ec.europa.eu\/dgs\/communication\/about\/evaluation\/index_en.htm<\/a><\/p>\n<p id=\"u2076-176\">Henningsen, A., Traverse Healy, K., Gregory, A. Johannsen, A., Allison, R., Bozeat, N., &amp; Domaradzki, L. (2014, August 1). Measuring the European Commission\u2019s communication: Technical and methodological report. Available at\u00a0<a class=\"nonblock\" href=\"http:\/\/ec.europa.eu\/dgs\/communication\/about\/evaluation\/index_en.htm\" target=\"_blank\">http:\/\/ec.europa.eu\/dgs\/communication\/about\/evaluation\/index_en.htm<\/a><\/p>\n<p id=\"u2076-181\">Huhn, J., Sass, J., &amp; Storck, C. (2011). Communication controlling: How to maximize and demonstrate the value creation through communication. Berlin, Germany: German Public Relations Association (DPRG). Available at<a class=\"nonblock\" href=\"http:\/\/www.quadriga.eu\/_files\/downloads\/2011-11-16_position-paper_com-controlling.pdf\" target=\"_blank\">http:\/\/www.quadriga.eu\/_files\/downloads\/2011-11-16_position-paper_com-controlling.pdf<\/a><\/p>\n<p id=\"u2076-186\">Jeffrey, A. (2015). How to measure social media: Linking PR activities to target audience effects. The Measurement Standard, January 10. Available at <a class=\"nonblock\" href=\"http:\/\/www.themeasurementstandard.com\/2015\/01\/measure-social-media-choosing-tools-benchmarking\" target=\"_blank\">http:\/\/www.themeasurementstandard.com\/2015\/01\/measure-social-media-choosing-tools-benchmarking<\/a><\/p>\n<p id=\"u2076-191\">Likely, F. (2012). Principles for the use of return on investment (ROI), Benefit-cost ratio (BCR) and cost-effectiveness analysis (CEA) financial metrics in a public relations\/communication (PR\/C) department. Paper presented to the 15th International Public Relations Research Conference, 8\u201310 March, Miami, FL. Available at <a class=\"nonblock\" href=\"http:\/\/www.instituteforpr.org\/wp-content\/uploads\/15th-IPRRC-Proceedings1.pdf\" target=\"_blank\">http:\/\/www.instituteforpr.org\/wp-content\/uploads\/15th-IPRRC-Proceedings1.pdf<\/a><\/p>\n<p id=\"u2076-196\">Likely, F., Rockland, D., &amp; Weiner, M. (2006). Perspectives on the ROI of media relations publicity efforts. Gainesville, FL: Institute for Public Relations. Available at <a class=\"nonblock\" href=\"http:\/\/www.instituteforpr.org\/research_single\/perspectives_on_the_roi\/\" target=\"_blank\">http:\/\/www.instituteforpr.org\/research_single\/perspectives_on_the_roi\/<\/a><\/p>\n<p id=\"u2076-201\">Lindenmann, W. (1997). Using research to measure the effectiveness of PR programs. Quirk\u2019s Marketing Research. Retrieved from <a class=\"nonblock\" href=\"http:\/\/www.quirks.com\/articles\/a1997\/19970204.aspx\" target=\"_blank\">http:\/\/www.quirks.com\/articles\/a1997\/19970204.aspx<\/a><\/p>\n<p id=\"u2076-206\">Lindenmann, W. (1997). Guidelines and standards for measuring and evaluating PR effectiveness. PR Pundit. Available at\u00a0<a class=\"nonblock\" href=\"http:\/\/prpundit.com\/pdf\/prTools\/MeasuringandEvaluatingPREffectiveness.pdf\" target=\"_blank\">http:\/\/prpundit.com\/pdf\/prTools\/MeasuringandEvaluatingPREffectiveness.pdf<\/a><\/p>\n<p id=\"u2076-211\">Lindenmann, W. (2001). Research doesn\u2019t have to put you in the poorhouse. Gainesville, FL: Institute for Public Relations. Available at <a class=\"nonblock\" href=\"http:\/\/www.instituteforpr.org\/topics\/research-savings\" target=\"_blank\">http:\/\/www.instituteforpr.org\/topics\/research-savings<\/a><\/p>\n<p id=\"u2076-216\">Lindenmann, W. (1997\/2003). Guidelines for measuring the effectiveness of PR programs and activities. Gainsville, FL: Institute for Public Relations. Retrieved <a class=\"nonblock\" href=\"http:\/\/www.instituteforpr.org\/wp-content\/uploads\/2002_MeasuringPrograms.pdf\" target=\"_blank\">http:\/\/www.instituteforpr.org\/wp-content\/uploads\/2002_MeasuringPrograms.pdf<\/a> (Original work published 1997)<\/p>\n<p id=\"u2076-221\">Macnamara, J. (2014). Breaking the PR measurement and evaluation deadlock: A new approach and model. Paper presented to the AMEC Summit on Measurement, Amsterdam, The Netherlands. Available at\u00a0<a class=\"nonblock\" href=\"http:\/\/amecorg.com\/downloads\/amsterdam2014\/Breaking-the-PR-Measurement-Deadlock-A-New-Approach-and-Model-Jim-Macnamara.pdf\" target=\"_blank\">http:\/\/amecorg.com\/downloads\/amsterdam2014\/Breaking-the-PR-Measurement-Deadlock-A-New-Approach-and-Model-Jim-Macnamara.pdf<\/a><\/p>\n<p id=\"u2076-226\">McCorkindale, T., DiStaso, M. (2014). The state of social media research: Where are we now, where we were and what it means for public relations. Research Journal of the Institute for Public Relations, 1(1), 1\u201317. Available at\u00a0<a class=\"nonblock\" href=\"http:\/\/www.instituteforpr.org\/state-social-media-research-now-means-public-relations\" target=\"_blank\">http:\/\/www.instituteforpr.org\/state-social-media-research-now-means-public-relations<\/a><\/p>\n<p id=\"u2076-231\">Sinickas, A. (2003). Focus on behaviour change to prove ROI. Strategic Communication Management, 7(6), 12\u201313. Available at\u00a0<a class=\"nonblock\" href=\"http:\/\/www.sinicom.com\/Sub%20Pages\/pubs\/articles\/article58.pdf\" target=\"_blank\">http:\/\/www.sinicom.com\/Sub%20Pages\/pubs\/articles\/article58.pdf<\/a><\/p>\n<p id=\"u2076-236\">Skelley, L., &amp; Ziviani, M. (2012). Measuring PR performance across borders: How a global programme works. In PR Professionals Definitive Guide to Measurement, Association for Measurement and Evaluation of Communication, London, UK. Available at\u00a0<a class=\"nonblock\" href=\"http:\/\/prguidetomeasurement.org\/wp-content\/uploads\/2013\/04\/Chapter-5-Laura-Skelley-Michael-Ziviani.pdf\" target=\"_blank\">http:\/\/prguidetomeasurement.org\/wp-content\/uploads\/2013\/04\/Chapter-5-Laura-Skelley-Michael-Ziviani.pdf<\/a><\/p>\n<p id=\"u2076-241\">Smith, B. (2008). Representing PR in the marketing mix: A study on public relations variables in marketing mix modelling. Gainesville, FL: Institute for Public Relations. Available at <a class=\"nonblock\" href=\"http:\/\/www.instituteforpr.org\/wp-content\/uploads\/BG_SmithKetchum.pdf\" target=\"_blank\">http:\/\/www.instituteforpr.org\/wp-content\/uploads\/BG_SmithKetchum.pdf<\/a><\/p>\n<p id=\"u2076-246\">Solis, B. (2010). ROI: How to measure return on investment in social media. @Brian Solis, 22 February. Available at\u00a0<a class=\"nonblock\" href=\"http:\/\/www.briansolis.com\/2010\/02\/roi-how-to-measure-return-on-investment-in-social-media\" target=\"_blank\">http:\/\/www.briansolis.com\/2010\/02\/roi-how-to-measure-return-on-investment-in-social-media<\/a><\/p>\n<p id=\"u2076-251\">DPRG\/ICV framework for communication controlling. Available at\u00a0<a class=\"nonblock\" href=\"http:\/\/www.communicationcontrolling.de\/en\/positions\/framework.html\" target=\"_blank\">http:\/\/www.communicationcontrolling.de\/en\/positions\/framework.html<\/a><\/p>\n<p id=\"u2076-256\">European Commission. (2015, July). Toolkit for the evaluation of the communication activities. Retrieved from\u00a0<a class=\"nonblock\" href=\"http:\/\/ec.europa.eu\/dgs\/communication\/about\/evaluation\/index_en.htm\" target=\"_blank\">http:\/\/ec.europa.eu\/dgs\/communication\/about\/evaluation\/index_en.htm<\/a><\/p>\n<p id=\"u2076-258\">Fairchild, M. (2001). The IPR toolkit: Planning, research and evaluation for public relations success (2nd ed.). London, UK: Institute of Public Relations (now CIPR).<\/p>\n<p id=\"u2076-260\">Fairchild, F., &amp; O\u2019Conner, N. (1999). The public relations research and evaluation toolkit: How to measure the effectiveness of PR. London, UK: Institute of Public Relations (now CIPR).<\/p>\n<p id=\"u2076-265\">GCS (Government Communication Service). (2015). Evaluation Framework. Cabinet Office, Whitehall, London, UK. Available at\u00a0<a class=\"nonblock\" href=\"https:\/\/gcs.civilservice.gov.uk\/guidance\/evaluation\/tools-and-resources\" target=\"_blank\">https:\/\/gcs.civilservice.gov.uk\/guidance\/evaluation\/tools-and-resources<\/a><\/p>\n<p id=\"u2076-267\">IPRA (International Public Relations Association). (1994). Public relations evaluation: Professional accountability, Gold Paper No. 11, November. Geneva, Switzerland: Author.<\/p>\n<p id=\"u2076-269\">Lindenman, W. (1997). Guidelines for measuring and evaluating PR effectiveness. Gainesville, FL: Institute for Public Relations.<\/p>\n<p id=\"u2076-274\">Lindenmann, W. (1997\/2003). Guidelines for measuring the effectiveness of PR programs and activities. Gainesville, FL: Institute for Public Relations. Available at <a class=\"nonblock\" href=\"http:\/\/www.instituteforpr.org\/wp-content\/uploads\/2002_MeasuringPrograms.pdf\" target=\"_blank\">http:\/\/www.instituteforpr.org\/wp-content\/uploads\/2002_MeasuringPrograms.pdf<\/a> . (Revised version of original work 1997)<\/p>\n<p id=\"u2076-279\">Lindenmann, W. (2006). Public Relations Research for Planning and Evaluation. Resource booklet. Gainesville, FL: Institute for Public Relations. Available at <a class=\"nonblock\" href=\"http:\/\/www.instituteforpr.org\/wp-content\/uploads\/2006_Planning_Eval.pdf\" target=\"_blank\">http:\/\/www.instituteforpr.org\/wp-content\/uploads\/2006_Planning_Eval.pdf<\/a><\/p>\n<p id=\"u2076-284\">Public Relations Institute of Australia. (2014). Principles on best practice in research, measurement, and evaluation in public relations. Available at <a class=\"nonblock\" href=\"http:\/\/www.pria.com.au\/documents\/item\/6726\" target=\"_blank\">http:\/\/www.pria.com.au\/documents\/item\/6726<\/a><\/p>\n<p id=\"u2076-289\">Public Relations Institute of Australia. (2014). Media and social media content analysis guidelines. Available at\u00a0<a class=\"nonblock\" href=\"http:\/\/www.pria.com.au\/documents\/item\/6727\" target=\"_blank\">http:\/\/www.pria.com.au\/documents\/item\/6727<\/a><\/p>\n<p id=\"u2076-294\">Public Relations Society of America. (2014). Measurement resources. Available at\u00a0<a class=\"nonblock\" href=\"http:\/\/www.prsa.org\/intelligence\/businesscase\/measurementresources\" target=\"_blank\">http:\/\/www.prsa.org\/intelligence\/businesscase\/measurementresources<\/a><\/p>\n<p id=\"u2076-299\">Stacks, D., &amp; Bowen, S. (Eds.). (2013). Dictionary of public relations measurement and research. Gainesville FL: Institute for Public Relations. Available at <a class=\"nonblock\" href=\"http:\/\/www.instituteforpr.org\/topics\/dictionary-of-public-relations-measurement-and-research\/\" target=\"_blank\">http:\/\/www.instituteforpr.org\/topics\/dictionary-of-public-relations-measurement-and-research\/\u00a0<\/a><\/p>\n<p id=\"u2076-302\">RESEARCH REPORTS<\/p>\n<p id=\"u2076-307\">Macnamara, J. (2014). The development of international standards for measurement and evaluation of public relations and corporate communication: A review. Sydney, NSW: Australian Centre for Public Communication, University of Technology Sydney. Available at <a class=\"nonblock\" href=\"https:\/\/www.uts.edu.au\/sites\/default\/files\/acpc-pr-measurement-and-evaluation-review.pdf\" target=\"_blank\">https:\/\/www.uts.edu.au\/sites\/default\/files\/acpc-pr-measurement-and-evaluation-review.pdf<\/a><\/p>\n<p id=\"u2076-312\">Wright, D., Gaunt, R., Leggetter, B., Daniels, M., &amp; Zerfass, A. (2009). Global survey of communications measurement 2009 \u2013 final report. London, UK: Association for Measurement and Evaluation of Communication. Available at <a class=\"nonblock\" href=\"http:\/\/amecorg.com\/wp-content\/uploads\/2011\/08\/Global-Survey-Communications_Measurement-20091.pdf\" target=\"_blank\">http:\/\/amecorg.com\/wp-content\/uploads\/2011\/08\/Global-Survey-Communications_Measurement-20091.pdf<\/a><\/p>\n<p id=\"u2076-316\">Zerfass, A., Ver\u010di\u010d, D., Verhoeven, P., Moreno, A., &amp; Tench, R. (2015). European communication monitor 2015. Brussels, Belgium: European Association for Communication Directors (EACD) and European Public Relations Education and Research Association (EUPRERA) in association with Helios Media, Berlin. Available at <a class=\"nonblock\" href=\"http:\/\/www.zerfass.de\/ECM-WEBSITE\/media\/ECM2015-Results-ChartVersion.pdf\" target=\"_blank\">http:\/\/www.zerfass.de\/ECM-WEBSITE\/media\/ECM2015-Results-ChartVersion.pdf<\/a><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 id=\"u2076-319\">OTHER RESOURCES FOR PR AND COMMUNICATION EVALUATION<\/h4>\n<p id=\"u2076-324\">Geddes, D., Grunig, J., Likely, F., Lindenmann, W., Macleod, S., Macnamara, J. Mathes, R., Paine, K., Rockland, D., Stacks, D., &amp; Watson, T. (2010). Thought leaders in PR measurement. Available at\u00a0<a class=\"nonblock\" href=\"http:\/\/www.communicationcontrolling.de\/en\/resources\/interviews\/thought-leaders.html\" target=\"_blank\">http:\/\/www.communicationcontrolling.de\/en\/resources\/interviews\/thought-leaders.html\u00a0<\/a><\/p>\n<p id=\"u2076-329\">Institute for Public Relations Measurement Commission. (2015). Research and conversations. Available at\u00a0<a class=\"nonblock\" href=\"http:\/\/www.instituteforpr.org\/center\/ipr-measurement-center\/\" target=\"_blank\">http:\/\/www.instituteforpr.org\/center\/ipr-measurement-center\/<\/a><\/p>\n<p id=\"u2076-334\">Melcrum. (2015). Measurement and evaluation. Web site resources for internal communication. Available at\u00a0<a class=\"nonblock\" href=\"https:\/\/www.melcrum.com\/internal-communication-measurement-evaluation\" target=\"_blank\">https:\/\/www.melcrum.com\/internal-communication-measurement-evaluation<\/a><\/p>\n<p id=\"u2076-339\">Paine Publishing. (n.d.). K. Paine (Publisher). Available at <a class=\"nonblock\" href=\"http:\/\/painepublishing.com\/\" target=\"_blank\">http:\/\/painepublishing.com\/<\/a><\/p>\n<p id=\"u2076-344\">Public Relations Society of America and American Statistical Association. (2011). Best Practices Guide for Use of Statistics in Public Relations. Available at <a class=\"nonblock\" href=\"http:\/\/amecorg.com\/white-papers-and-reports\/\" target=\"_blank\">http:\/\/amecorg.com\/white-papers-and-reports\/<\/a><\/p>\n<p id=\"u2076-349\">Salience Insight and News International. (n.d.). B. Paarlberg (Ed.), The Measurement Standard. Available at\u00a0<a class=\"nonblock\" href=\"http:\/\/www.themeasurementstandard.com\/\" target=\"_blank\">http:\/\/www.themeasurementstandard.com\/<\/a><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>EVALUATION LITERATURE IN OTHER DISCIPLINES<\/h3>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 id=\"u2076-354\">Behavioural Economics \/ Behavioural Insights:<\/h4>\n<p id=\"u2076-359\">Behavioural Insights. (2015). [Web site]. London, UK. Available at <a class=\"nonblock\" href=\"http:\/\/www.behaviouralinsights.co.uk\/\" target=\"_blank\">http:\/\/www.behaviouralinsights.co.uk<\/a><\/p>\n<p id=\"u2076-364\">\u00a0Psychology Today. (2015). [Web site]. Available at <a class=\"nonblock\" href=\"https:\/\/www.psychologytoday.com\/topics\/behavioral-economics\" target=\"_blank\">https:\/\/www.psychologytoday.com\/topics\/behavioral-economics<\/a><\/p>\n<p id=\"u2076-369\">Samson, A., (Ed.). (2014). The behavioral economics guide 2014. Available at\u00a0<a class=\"nonblock\" href=\"http:\/\/www.behavioraleconomics.com\/BEGuide2014.pdf\" target=\"_blank\">http:\/\/www.behavioraleconomics.com\/BEGuide2014.pdf<\/a><\/p>\n<p id=\"u2076-371\">Thaler, R., &amp; Sunstein, C. (2008). Nudge: Improving decisions about health, wealth, and happiness. New Haven, CT: Yale University Press<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 id=\"u2076-374\">Health Communication \/ Health Promotion:<\/h4>\n<p id=\"u2076-376\">Bauman, A., &amp; Nutbeam, D. (2014). Evaluation in a nutshell: A practical guide to the evaluation of health promotion programs (2nd ed.). North Ryde, NSW: McGraw-Hill.<\/p>\n<p id=\"u2076-378\">Hornik, R. (Ed.). (2002). Public health communication: Evidence for behavior change. Mahwah, NJ: Lawrence Erlbaum.<\/p>\n<p id=\"u2076-380\">Kreps, G. (2014). Evaluating health communication programs to enhance health care and health promotion. Journal of Health Communication: International Perspectives, 19(12), 1449\u20131459.<\/p>\n<p id=\"u2076-385\">O\u2019Connor-Fleming, M., Parker, E., Higgins, H., &amp; Gould, T. (2006). A framework for evaluating health promotion programs. Health Promotion Journal of Australia, 17(1), 61\u201366. Available at <a class=\"nonblock\" href=\"http:\/\/eprints.qut.edu.au\/9440\/1\/9440.pdf\" target=\"_blank\">http:\/\/eprints.qut.edu.au\/9440\/1\/9440.pdf<\/a><\/p>\n<p id=\"u2076-387\">Rice, R., &amp; Atkin, C. (Eds.). (2013). Public communication campaigns (4th ed.). Thousand Oaks, CA: Sage.<\/p>\n<p id=\"u2076-389\">Shiavo, R. (2014). Planning, implementing, and evaluating a health communication intervention. In Health communication: From theory to practice (2nd ed., Part 3). San Francisco, CA: Jossey-Bass.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 id=\"u2076-392\">Program Theory and Theory of Change:<\/h4>\n<p id=\"u2076-394\">Anderson, A. (2005). The community builder\u2019s approach to theory of change: A practical guide to theory and development. New York, NY: The Aspen Institute Roundtable on Community Change.<\/p>\n<p id=\"u2076-396\">Chen, H. (1990). Theory Driven Evaluations. Newbury Park, CA: Sage.<\/p>\n<p id=\"u2076-398\">Clark, H., &amp; Taplin, D. (2012). Theory of change basics: A primer on theory of change. New York, NY: Actknowledge.<\/p>\n<p id=\"u2076-403\">Milstein, B., &amp; Chapel, T. (2014). Developing a logic model or theory of change. Community Tool Box. Lawrence, KS: University of Kansas Work Group for Community Health and Development. Available at <a class=\"nonblock\" href=\"http:\/\/ctb.ku.edu\/en\/table-of-contents\/overview\/models-for-community-health-and-development\/logic-model-development\/main\" target=\"_blank\">http:\/\/ctb.ku.edu\/en\/table-of-contents\/overview\/models-for-community-health-and-development\/logic-model-development\/main<\/a><\/p>\n<p id=\"u2076-405\">Owen, J. (2006). Program evaluation: Forms and approaches (3rd ed.). Crows Nest, NSW: Allen &amp; Unwin.<\/p>\n<p id=\"u2076-407\">Rossi, P., Lipsey, M., &amp; Freeman, H. (2004). Evaluation: A systematic approach (7th ed.). Thousand Oaks, CA: Sage.<\/p>\n<p id=\"u2076-409\">Wholey, J. (1987). Evaluability assessment: Developing program theory. New Directions for Program Evaluation, 33, 77\u201392.<\/p>\n<p id=\"u2076-411\">Program Evaluation: (See also \u2018Program Logic Models\u2019)<\/p>\n<p id=\"u2076-413\">Barrett, F. (2013). Program evaluation: A step-by-step guide. Urbana, IL: Sunnycrest.<\/p>\n<p id=\"u2076-415\">Boulmetis, J., &amp; Dutwin, P. (2005). The ABCs of evaluation: Timeless techniques for program and project managers. San Francisco, CA: Wiley.<\/p>\n<p id=\"u2076-417\">Owen, J. (2006). Program evaluation: Forms and approaches (3rd ed.). Crows Nest, NSW: Allen &amp; Unwin.<\/p>\n<p id=\"u2076-419\">Rossi, P., Freeman, H., &amp; Lipsey, M. (2004). Evaluation. A systematic approach (7th ed.). Thousand Oaks, CA: Sage.<\/p>\n<p id=\"u2076-421\">Weiss, C. (1972). Evaluative research: Methods of assessing program effectiveness. Englewood Cliffs, NJ: Prentice Hall.<\/p>\n<p id=\"u2076-423\">Wholey, J. (1983). Evaluation and effective public management. Boston, MA: Little, Brown.<\/p>\n<p id=\"u2076-425\">Wholey J., Hatry, H., &amp; Newcomer, K. (Eds.). (2010). Handbook of practical program evaluation (3rd ed.). San Francisco, CA: Jossey-Bass.<\/p>\n<p id=\"u2076-427\">Yarbrough, B., Lyn, M., Shulha, H., Rodney K., &amp; Caruthers, A. (2011). The program evaluation standards: A guide for evaluators and evaluation Users (3rd ed.). Sage.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 id=\"u2076-430\">Program Logic Models:<\/h4>\n<p id=\"u2076-432\">Bennett, C. (1976). Analyzing impacts of extension programs, ESC-575.Washington, DC: US Department of Agriculture Extension Service.<\/p>\n<p id=\"u2076-434\">Fournier, D. (1995). Establishing evaluation conclusions: A distinction between general and working logic. New Directions for Program Evaluation, 68, 15\u201332.<\/p>\n<p id=\"u2076-439\">Henert, E., &amp; Taylor-Power, E. (2008). Developing a logic model: Teaching and training guide. Available at\u00a0<a class=\"nonblock\" href=\"http:\/\/www.uwex.edu\/ces\/pdande\/evaluation\/pdf\/lmguidecomplete.pdf\" target=\"_blank\">http:\/\/www.uwex.edu\/ces\/pdande\/evaluation\/pdf\/lmguidecomplete.pdf<\/a><\/p>\n<p id=\"u2076-441\">Julian, D. (1997). The utilization of the logic model as a system level planning and evaluation device. Evaluation and Program Planning, 20(3), 251\u2013257.<\/p>\n<p id=\"u2076-446\">Kellogg Foundation. (2004). Logic model development guide. Battle Creek, MI: Author. Available at\u00a0<a class=\"nonblock\" href=\"http:\/\/www.epa.gov\/evaluate\/pdf\/eval-guides\/logic-model-development-guide.pdf\" target=\"_blank\">http:\/\/www.epa.gov\/evaluate\/pdf\/eval-guides\/logic-model-development-guide.pdf<\/a><\/p>\n<p id=\"u2076-448\">Knowlton, L. &amp; Phillips, C. (2013). The logic model guidebook: Better strategies for great results (2nd ed.). Thousand Oaks, CA: Sage.<\/p>\n<p id=\"u2076-450\">McLaughlin, J., &amp; Jordan, J. (1999). Logic models: a tool for telling your program\u2019s performance story. Evaluation and Program Planning, 22(1), 65\u201372.<\/p>\n<p id=\"u2076-452\">Milstein, B., &amp; Chapel, T. (2014). Developing a logic model or theory of change. Community Tool Box.<\/p>\n<p id=\"u2076-457\">Lawrence, KS: University of Kansas Work Group for Community Health and Development. Available at <a class=\"nonblock\" href=\"http:\/\/ctb.ku.edu\/en\/table-of-contents\/overview\/models-for-community-health-and-development\/logic-model-development\/main\" target=\"_blank\">http:\/\/ctb.ku.edu\/en\/table-of-contents\/overview\/models-for-community-health-and-development\/logic-model-development\/main<\/a><\/p>\n<p id=\"u2076-462\">PCI (Practical Concepts, Inc.) (1979). The logical framework. A manager\u2019s guide to a scientific approach to design &amp; evaluation. Washington, DC. Available at <a class=\"nonblock\" href=\"http:\/\/pdf.usaid.gov\/pdf_docs\/pnabn963.pdf\" target=\"_blank\">http:\/\/pdf.usaid.gov\/pdf_docs\/pnabn963.pdf<\/a><\/p>\n<p id=\"u2076-464\">Rush, B., &amp; Ogbourne A. (1991). Program logic models: Expanding their role and structure for program planning and evaluation. Canadian Journal of Program Evaluation, 6(2), 95\u2013106.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 id=\"u2076-467\">Performance Management:<\/h4>\n<p id=\"u2076-472\">Better Evaluation. (2015). An international collaboration to improve evaluation practice. Website resources. Available at\u00a0<a class=\"nonblock\" href=\"http:\/\/betterevaluation.org\/\" target=\"_blank\">http:\/\/betterevaluation.org\/<\/a><\/p>\n<p id=\"u2076-474\">Boardman, E., Greenberg, D., Vining, A., &amp; Weimer, D. (2010). Cost-benefit analysis concepts and practice (4th ed.). Upper Saddle River, NJ: Prentice Hall.<\/p>\n<p id=\"u2076-479\">Commonwealth Scientific and Industrial Research Organization. (2014). How CSIRO ensures it delivers impact. Sydney, NSW: Author. Available at <a class=\"nonblock\" href=\"http:\/\/www.csiro.au\/en\/About\/Strategy-structure\/Our-impact-framework\" target=\"_blank\">http:\/\/www.csiro.au\/en\/About\/Strategy-structure\/Our-impact-framework<\/a><\/p>\n<p id=\"u2076-484\">International Integrated Reporting Council. (2013). International Integrated Reporting Framework. London, UK. Available at\u00a0<a class=\"nonblock\" href=\"http:\/\/www.theiirc.org\/international-ir-framework\" target=\"_blank\">http:\/\/www.theiirc.org\/international-ir-framework<\/a><\/p>\n<p id=\"u2076-486\">Kaplan, R., &amp; Norton, D. (1992, January-February). The balanced scorecard: Measures that drive performance. Harvard Business Review, 70(1), 71\u201379.<\/p>\n<p id=\"u2076-488\">Layard, R., &amp; Glaister, S. (1994). Cost-benefit analysis (2nd ed). Cambridge, UK: Cambridge University Press.<\/p>\n<p id=\"u2076-490\">Levin, H., &amp; McEwan, P. (2001). Cost-effectiveness analysis: Methods and applications. Thousand Oaks, CA: Sage.<\/p>\n<p id=\"u2076-492\">Love, A. (1991). Internal evaluation: Building organizations from within. Newbury Park, CA: Sage.<\/p>\n<p id=\"u2076-494\">Mishan, E., &amp; Quah, E. (2007). Cost-benefit analysis (5th ed.). Milton Park, UK: Routledge.<\/p>\n<p id=\"u2076-496\">Walsh, C. (2008). Key management ratios (4th ed.). Harlow, UK: Prentice Hall\/Financial Times.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 id=\"u2076-499\">Marketing:<\/h4>\n<p id=\"u2076-504\">Content Marketing Framework: Measurement. (n.d.). Content Marketing Institute. Available at\u00a0<a class=\"nonblock\" href=\"http:\/\/contentmarketinginstitute.com\/measurement\/\" target=\"_blank\">http:\/\/contentmarketinginstitute.com\/measurement\/<\/a><\/p>\n<p id=\"u2076-506\">Farris, P., Bendle, N., Pfeifer, P., &amp; Reibstein, D. (2010). Marketing metrics: The definitive guide to measuring marketing performance (2nd ed.). Upper Saddle River, NJ: Pearson Education.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 id=\"u2076-509\">Nudge Marketing:<\/h4>\n<p id=\"u2076-511\">See \u2018Behavioural Economics\/Insights\u2019<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 id=\"u2076-514\">Psychology\/Social Psychology:<\/h4>\n<p id=\"u2076-516\">McGuire, W. (1985). Attitudes and attitude change. In G. Lindzey &amp; E. Aronson (Eds.), Handbook of social psychology (2nd ed., Vol. 3, pp. 136-314). Reading, MA: Addison-Wesley.<\/p>\n<p id=\"u2076-518\">McGuire, W. J. (2001). Input and output variables currently promising for constructing persuasive communications. In R. Rice &amp; C. Atkin (Eds.), Public communication campaigns (3rd ed., pp. 22\u201348). Thousand Oaks, CA: Sage.<\/p>\n<p id=\"u2076-520\">See also \u2018Engagement\u2019 and \u2018Behavioural Economics\/Insights\u2019<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 id=\"u2076-523\">Engagement:<\/h4>\n<p id=\"u2076-525\">Macey, W., &amp; Schneider, B. (2008). The meaning of employee engagement. Industrial and Organizational Psychology, 1, 3\u201330.<\/p>\n<p id=\"u2076-527\">Meyer, J., &amp; Smith, C. (2000). HRM practices and organisational commitment: A test of a mediation model. Canadian Journal of Administrative Services, 17, 319\u2013331.<\/p>\n<p id=\"u2076-532\">\u00a0Rhoades, L., Eisenberger, R., &amp; Armeli, S. (2001). Affective commitment to the organization: The contribution of perceived organizational support. Journal of Applied Psychology, 86, 825\u2013836. Available\u00a0<a class=\"nonblock\" href=\"http:\/\/www.psychology.uh.edu\/faculty\/Eisenberger\/files\/04_Affective_Commitment_to_the_Organization.pdf\" target=\"_blank\">http:\/\/www.psychology.uh.edu\/faculty\/Eisenberger\/files\/04_Affective_Commitment_to_the_Organization.pdf<\/a><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-35972167d9f102c5ddaec0c531c98b9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 id=\"u2076-535\"><span id=\"u2076-534\">General Evaluation Resources:<\/span><\/h4>\n<p id=\"u2076-540\">American Evaluation Society \u2013 <a class=\"nonblock\" href=\"http:\/\/www.eval.org\/\" target=\"_blank\">www.eval.org<\/a><\/p>\n<p id=\"u2076-545\">Australasian Evaluation Society \u2013 <a class=\"nonblock\" href=\"http:\/\/www.aes.asn.au\/\" target=\"_blank\">www.aes.asn.au<\/a><\/p>\n<p id=\"u2076-550\">Harvard Family Research Project, The Evaluation Exchange \u2013 <a class=\"nonblock\" href=\"http:\/\/www.gse.harvard.edu\/hfrp\/eval.html\" target=\"_blank\">www.gse.harvard.edu\/hfrp\/eval.html<\/a><\/p>\n<p id=\"u2076-555\">Trochim, W. (2006). Evaluation research. In Research methods knowledge base. Available at\u00a0<a class=\"nonblock\" href=\"http:\/\/www.socialresearchmethods.net\/kb\/evaluation.php\" target=\"_blank\">http:\/\/www.socialresearchmethods.net\/kb\/evaluation.php\u00a0<\/a><\/p>\n<p id=\"u2076-560\">United Kingdom Evaluation Society \u2013 <a class=\"nonblock\" href=\"http:\/\/www.evaluation.org.uk\/\" target=\"_blank\">http:\/\/www.evaluation.org.uk\/<\/a><\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":334,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"class_list":["post-572","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Resources - AMEC Integrated Evaluation Framework<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"bs_BA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Resources - 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