{"id":314,"date":"2016-08-19T12:00:28","date_gmt":"2016-08-19T11:00:28","guid":{"rendered":"http:\/\/amecorg.com\/amecframework\/bs\/?page_id=314"},"modified":"2020-01-24T12:12:04","modified_gmt":"2020-01-24T12:12:04","slug":"home","status":"publish","type":"page","link":"https:\/\/amec.blazedev.co.uk\/amecframework\/bs\/","title":{"rendered":"Ku\u0107i"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6o8thu-b81629b3e1f493ae060847eb68f771d9\">\n.avia-section.av-6o8thu-b81629b3e1f493ae060847eb68f771d9{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/Amec-Home-Header-Image-Muse.jpg);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-6o8thu-b81629b3e1f493ae060847eb68f771d9 main_color avia-section-default avia-no-shadow  avia-builder-el-0  el_before_av_one_third  avia-builder-el-first  home-banner avia-full-stretch avia-bg-style-scroll av-minimum-height av-minimum-height-custom av-height-custom  container_wrap fullsize'  data-section-bg-repeat='stretch' data-av_minimum_height_px='500'><div class='container av-section-cont-open' style='height:500px'><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-314'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ne656-6238b176718f030b397685e7fd276886\">\n.avia-image-container.av-ne656-6238b176718f030b397685e7fd276886 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-ne656-6238b176718f030b397685e7fd276886 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-ne656-6238b176718f030b397685e7fd276886 av-styling- avia-align-center  avia-builder-el-1  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-41 avia-img-lazy-loading-not-41 avia_image ' src=\"https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/integrated-framework-logo-white-small.png\" alt='' title='integrated-framework-logo-white-small'  height=\"126\" width=\"203\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mzmzu-72557a429c09ba560bb73051bb908170\">\n#top .av_textblock_section.av-mzmzu-72557a429c09ba560bb73051bb908170 .avia_textblock{\nfont-size:30px;\n}\n<\/style>\n<section  class='av_textblock_section av-mzmzu-72557a429c09ba560bb73051bb908170 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>AMEC-OV OKVIR ZA INTEGRIRANO VREDNOVANJE<\/strong><\/p>\n<\/div><\/section>\n<section  class='av_textblock_section av-680ppu-bdc89fa43c976920775de921d2fc9eba '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 style=\"text-align: center;\">DOBRODO\u0160LI<\/h1>\n<\/div><\/section>\n<section  class='av_textblock_section av-61x996-28f491eb410003898b670acbc621860b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div id=\"u1005-bw\" class=\"browser_width colelem\">\n<div id=\"u1005\" class=\"FULL-BANNER museBGSize\">\n<div id=\"u1005_align_to_page\" class=\"clearfix\">\n<div id=\"u1104-4\" class=\"clearfix colelem shared_content\" data-content-guid=\"u1104-4_content\">\n<p style=\"text-align: center;\"><strong>Dobrodo\u0161li u centar sa resursima za AMEC-ov novi Okvir za integrirano vrednovanje. Ovaj novi posebni dio AMEC-ove internet stranice dodan je kako bi pru\u017eio odgovore na naj\u010de\u0161\u0107e izazove i pritiske sa kojima se komunikatori danas suo\u010davaju poku\u0161avaju\u0107i dokazati svoju vrijednost u svijetu medija koji se ubrzano mijenja.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"pu1889-24\" class=\"clearfix colelem\"><\/div>\n<\/div><\/section>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-314'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5y5o2y-1e1595aa3a14850819f23467d0dbcd6a\">\n.flex_column.av-5y5o2y-1e1595aa3a14850819f23467d0dbcd6a{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5y5o2y-1e1595aa3a14850819f23467d0dbcd6a av_one_third  avia-builder-el-5  el_after_av_section  el_before_av_one_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-5s7kiq-598a6e31f3ed68d7693f8ca97dee39bc '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Mnoge od metoda i tehnika vrednovanja, koje je sektor odnosa sa javno\u0161\u0107u dugi niz godina uzimao zdravo za gotovo, vi\u0161e nisu dovoljne. Kako se bri\u0161u granice izme\u0111u pojedinih sektora, od PR profesionalaca se tra\u017ei da rade sa medijima svih vrsta, te da ne samo koriste, ve\u0107 i mjere te nove kanale i taktike. Obuhva\u0107ene moraju biti pla\u0107ene, zaslu\u017eene, objave na dru\u0161tvenim medijima, kao i vlastite objave. Kako bismo bili u\u010dinkoviti u svom poslu, sada svoju komunikaciju trebamo planirati i mjeriti na potpuno integrirani na\u010din.<\/p>\n<p>Za dokazivanje vrijednosti komunikacije u doba odgovornosti, od klju\u010dne je va\u017enosti i\u0107i \u0161ire od pukog mjerenja analize sadr\u017eaja (ili \u201emedija\u201c), \u0161to je uglavnom bilo dovoljno u proteklih 20 godina. Komunikacijski profesionalci danas moraju pokazati u\u010dinak svog rada na krajnje ciljeve organizacija za koje rade.<\/p>\n<p>AMEC-ov novi Okvir za integrirano vrednovanje pokazuje nam kako.<\/p>\n<p>Interaktivni element okvira za integrirano vrednovanje vodit \u0107e vas kroz proces od uskla\u0111ivanja ciljeva do uspostavljanja plana, odre\u0111ivanja smjerova i zatim mjerenja outputa, inicijalnih reakcija, rezultata i ishoda va\u0161eg rada.<\/p>\n<p>Na svakome koraku tog procesa okvir pru\u017ea dodatne informacije, te sugerira potencijalne pristupe i metri\u010dke podatke koji bi se mogli primijeniti.<\/p>\n<ul>\n<li>To ne mo\u017ee biti sveobuhvatni popis i okvir vam ne donosi konkretne brojke.<\/li>\n<li>I dalje sami morate osigurati podatke koje \u0107ete unijeti u alat.<\/li>\n<li>Ono \u0161to vam okvir mo\u017ee dati jeste dosljedan pristup koji \u0107e vam omogu\u0107iti planiranje i mjerenje na odgovaraju\u0107i na\u010din.<\/li>\n<\/ul>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5m15kq-5d8ddbf34f9652eb0f25e1a14843f12d\">\n.flex_column.av-5m15kq-5d8ddbf34f9652eb0f25e1a14843f12d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5m15kq-5d8ddbf34f9652eb0f25e1a14843f12d av_one_third  avia-builder-el-7  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  '     ><p><section  class='av_textblock_section av-5ejzre-a3b6faf0d88eea376d075ba0e88be1a1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>AMEC-ov okvir za integrirano vrednovanje osigurava dosljedan i vjerodostojan pristup koji funkcionira i u velikim i u malim organizacijama, ali se mo\u017ee prilagoditi i vrlo specifi\u010dnim korisnicima i ciljevima.\u00a0Koristiti ga mo\u017ee bilo ko, besplatan je i nije ni\u010dije vlasni\u0161tvo, te omogu\u0107ava svim organizacijama, bilo da se radi o univerzitetima, odjelima unutar kompanije, PR agencijama ili kompanijama za mjerenje, da iskoriste prednosti njegovog pristupa.<\/p>\n<p>Okvir za integrirano vrednovanje zamjenjuje oba starija AMEC-ova okvira, za valjanu metriku i za mjerenje dru\u0161tvenih medija.\u00a0Sektor odnosa sa javno\u0161\u0107u sada ima integrirani pristup mjerenju izazova dana\u0161njice.<\/p>\n<p>Ovaj novi okvir pokazuje nam kako \u201eoperacionalizirati\u201c Barcelonska na\u010dela i kako ih preto\u010diti u djelovanje, te u kona\u010dnici dokazati vrijednost na\u0161eg rada.<\/p>\n<p>Osim samog okvira, ova stranica donosi niz <a href=\"http:\/\/www.amecorg.com\/amecframework\/expert-opinion.html\">\u010dlanaka<\/a> i <a href=\"http:\/\/www.amecorg.com\/amecframework\/resources.html\">dodatnih resursa<\/a> o mjerenju, uklju\u010duju\u0107i <a href=\"http:\/\/www.amecorg.com\/amecframework\/taxonomy.html\">\u201etaksonomiju vrednovanja<\/a><u>\u201c<\/u> koja za svaki korak u postupku popisuje i obja\u0161njava klju\u010dne korake, metriku i referentne ta\u010dke, te metode koje je potrebno uzeti u obzir.<\/p>\n<p>Ovom bih se prilikom htio zahvaliti profesoru Jimu Macnamari sa University of Technology Sydney \u0161to je izradio ovaj vrijedni resurs te ga podijelio s AMEC-ovom zajednicom.<\/p>\n<p>Novi okvir rezultat je napornog rada velikog broja ljudi, te im se ovim putem svima <a href=\"http:\/\/www.amecorg.com\/amecframework\/acknowledgements.html\">iskreno zahvaljujem<\/a>.<\/p>\n<\/div><\/section><br \/>\n<section  class='avia-team-member av-jptkphx8-cd6f44c73275ef1c8999daf500e0f61c  avia-builder-el-9  el_after_av_textblock  avia-builder-el-last '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><div class=\"team-img-container\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-45 avia-img-lazy-loading-not-45 avia_image avia_image_team' src=\"https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/Richard-Bagnall.jpg\" alt='Richard Bagnall'  itemprop=\"image\"   height=\"92\" width=\"92\" srcset=\"https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/Richard-Bagnall.jpg 92w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/Richard-Bagnall-80x80.jpg 80w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/Richard-Bagnall-36x36.jpg 36w\" sizes=\"(max-width: 92px) 100vw, 92px\" \/><div class=\"team-social\"><div class=\"team-social-inner\"><span class='hidden av_member_url_markup twitter'  itemprop=\"url\" >https:\/\/twitter.com\/richardbagnall<\/span><a href='https:\/\/twitter.com\/richardbagnall' class='avia-team-icon av-55gro2-3706eb7b7fea2d379b4d9a562c6d0d38 twitter avia-iconfont avia-font-entypo-fontello' rel='v:url'  target='_blank' data-av_icon='\ue8f1' data-av_iconfont='entypo-fontello' ><\/a><\/div><\/div><\/div><h3 class='team-member-name '  itemprop=\"name\" >Richard Bagnall<\/h3><div class='team-member-description '  itemprop=\"description\" ><p>AMEC stolica<\/p>\n<\/div><span class='hidden team-member-affiliation'  itemprop=\"affiliation\" >AMEC Integrated Evaluation Framework<\/span><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ifray-600b371e585d45e2a37662cd99218516\">\n.flex_column.av-ifray-600b371e585d45e2a37662cd99218516{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-ifray-600b371e585d45e2a37662cd99218516 av_one_third  avia-builder-el-10  el_after_av_one_third  el_before_av_hr  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4tp8r6-1b1ca4c80db61bdee429ee53152fcaed\">\n#top .av-special-heading.av-4tp8r6-1b1ca4c80db61bdee429ee53152fcaed{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-4tp8r6-1b1ca4c80db61bdee429ee53152fcaed .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-4tp8r6-1b1ca4c80db61bdee429ee53152fcaed .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-4tp8r6-1b1ca4c80db61bdee429ee53152fcaed av-special-heading-h3  avia-builder-el-11  el_before_av_codeblock  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >JOIN THE CONVERSATION<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<\/p><\/div><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4jyfwa-14223cd0c24d7ad137c6edd8f70c2334\">\n#top .hr.hr-invisible.av-4jyfwa-14223cd0c24d7ad137c6edd8f70c2334{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-4jyfwa-14223cd0c24d7ad137c6edd8f70c2334 hr-invisible  avia-builder-el-13  el_after_av_one_third  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-g20vu-3b788052f46881bf92600c807ddbbc32\">\n.flex_column.av-g20vu-3b788052f46881bf92600c807ddbbc32{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-g20vu-3b788052f46881bf92600c807ddbbc32 av_one_full  avia-builder-el-14  el_after_av_hr  el_before_av_one_third  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-fddje-454bae3bb0c1325ba4b81421560d8266\">\n#top .av_textblock_section.av-fddje-454bae3bb0c1325ba4b81421560d8266 .avia_textblock{\nfont-size:30px;\n}\n<\/style>\n<section  class='av_textblock_section av-fddje-454bae3bb0c1325ba4b81421560d8266 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">UVOD U NOVI INTERAKTIVNI ALAT<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-40euf6-71a921c6dc319aefb34ab45d9fa0024e\">\n#top .hr.av-40euf6-71a921c6dc319aefb34ab45d9fa0024e{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-40euf6-71a921c6dc319aefb34ab45d9fa0024e .hr-inner{\nwidth:300px;\nborder-color:#ff5800;\n}\n<\/style>\n<div  class='hr av-40euf6-71a921c6dc319aefb34ab45d9fa0024e hr-custom  avia-builder-el-16  el_after_av_textblock  avia-builder-el-last  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3twhoy-95f77969412ce6c107fa263ae0714af6\">\n.flex_column.av-3twhoy-95f77969412ce6c107fa263ae0714af6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3twhoy-95f77969412ce6c107fa263ae0714af6 av_one_third  avia-builder-el-17  el_after_av_one_full  el_before_av_one_third  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-3qlpgi-2a3c330ff6e74b42ef5b51de5fb3b5ca '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p id=\"u1968-2\">Dobrodo\u0161li u novi Okvir za integrirano vrednovanje! Ve\u0107 vi\u0161e od \u0161est godina AMEC koristi unaprije\u0111eni na\u010din mjerenja komunikacija koji donosi Okvir za integrirano vrednovanje. Ovaj je okvir brojnim agencijama i klijentima pomogao da pobolj\u0161aju svoje mjerenje i vrednovanje. Me\u0111utim, moramo ga u\u010diniti prakti\u010dnijim, intuitivnijim i atraktivnijim.<\/p>\n<p>Dakle, radna grupa koja se sastojala od predstavnika agencija, AMEC-a, stru\u010dnjaka za istra\u017eivanje tr\u017ei\u0161ta i nau\u010dnika osmislila je novi Interaktivni okvir za integrirano vrednovanje.<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-cshei-8c38afe6bac27308bc672c4197ffb7dc\">\n.flex_column.av-cshei-8c38afe6bac27308bc672c4197ffb7dc{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-cshei-8c38afe6bac27308bc672c4197ffb7dc av_one_third  avia-builder-el-19  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-3fy5l6-bd2ab45de88987c68bb28c488bb5a604 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p id=\"u2005-2\">\u017delja nam je bila stvoriti ne\u0161to \u0161to \u0107e korisnicima pomo\u0107i u jasnom mjerenju. \u0160to je jo\u0161 va\u017enije, htjeli smo prona\u0107i mehanizam koji bi pridonio uvo\u0111enju kvalitetnijeg mjerenja u struku.<\/p>\n<p id=\"u2005-4\"><strong>NOVI INTERAKTIVNI ALAT<\/strong><\/p>\n<p>Napravili smo ga u obliku kartica kako bismo jasnije predstavili postupak, korak po korak. Svaka je kartica ozna\u010dena brojem, tako da znate na kojem ste koraku postupka. Alat vas vodi od krajnjih ciljeva u vezi organizacije i komunikacije, pa sve do u\u010dinka na poslovanje.<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-37ywje-14605d892d27ab9aa2ede9884f00757e\">\n.flex_column.av-37ywje-14605d892d27ab9aa2ede9884f00757e{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-37ywje-14605d892d27ab9aa2ede9884f00757e av_one_third  avia-builder-el-21  el_after_av_one_third  el_before_av_three_fourth  flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-aspaq-40e5720521a85feea44e0c5c425f1775 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p id=\"u1971-2\">Klikom na svaku pojedina\u010dnu karticu otvara se okvir u koji unosite svoje podatke. Kao pomo\u0107, unutar svake kartice postoji ikona (i) sa pop-up prozorom unutar kojeg su dodatne informacije i obja\u0161njenja. Osim toga, unutar pop-up prozora nalazi se link na taksonomiju mjerenja, \u0161to vam pru\u017ea jo\u0161 vi\u0161e informacija o mjerenjima koje trebate uvrstiti.<\/p>\n<p>Dakle, kako \u0107ete ga koristiti?<\/p>\n<p id=\"u1971-4\"><strong style=\"line-height: 1.5;\">Giles Peddy<\/strong><\/p>\n<p>Direktor Grupe LEWIS, UK<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ap57m-a8632f6cc995d370f6bcb8de354dff2f\">\n.flex_column.av-ap57m-a8632f6cc995d370f6bcb8de354dff2f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-ap57m-a8632f6cc995d370f6bcb8de354dff2f av_three_fourth  avia-builder-el-23  el_after_av_one_third  el_before_av_one_fourth  first flex_column_div av-zero-column-padding  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2p04ai-ec4ac4e747e5f7946d65c1bbc8ada61d\">\n.avia-image-container.av-2p04ai-ec4ac4e747e5f7946d65c1bbc8ada61d img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-2p04ai-ec4ac4e747e5f7946d65c1bbc8ada61d .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-2p04ai-ec4ac4e747e5f7946d65c1bbc8ada61d av-styling- avia-align-center  avia-builder-el-24  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1262 avia-img-lazy-loading-not-1262 avia_image ' src=\"https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/LewisWheel.png\" alt='' title='LewisWheel'  height=\"783\" width=\"782\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/LewisWheel.png 782w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/LewisWheel-80x80.png 80w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/LewisWheel-300x300.png 300w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/LewisWheel-768x769.png 768w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/LewisWheel-36x36.png 36w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/LewisWheel-180x180.png 180w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/LewisWheel-705x705.png 705w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/LewisWheel-120x120.png 120w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/LewisWheel-450x451.png 450w\" sizes=\"(max-width: 782px) 100vw, 782px\" \/><\/div><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2l7mpm-edb6fe62d9ffc4f53b12feaf85603c74\">\n.flex_column.av-2l7mpm-edb6fe62d9ffc4f53b12feaf85603c74{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2l7mpm-edb6fe62d9ffc4f53b12feaf85603c74 av_one_fourth  avia-builder-el-25  el_after_av_three_fourth  el_before_av_section  avia-builder-el-last  flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2dn27m-59d5c0e15e635f82d5b85728716d0eb5\">\n.avia-image-container.av-2dn27m-59d5c0e15e635f82d5b85728716d0eb5 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-2dn27m-59d5c0e15e635f82d5b85728716d0eb5 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-2dn27m-59d5c0e15e635f82d5b85728716d0eb5 av-styling- avia-align-center  avia-builder-el-26  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1260 avia-img-lazy-loading-not-1260 avia_image ' src=\"https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2017\/06\/LewisLogo-300x300.png\" alt='' title='LewisLogo'  height=\"300\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2017\/06\/LewisLogo-300x300.png 300w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2017\/06\/LewisLogo-80x80.png 80w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2017\/06\/LewisLogo-36x36.png 36w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2017\/06\/LewisLogo-180x180.png 180w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2017\/06\/LewisLogo-120x120.png 120w, https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2017\/06\/LewisLogo.png 313w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-80tma-c6ceb982ea1f2617c643bcc826c28fb7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Lewis gets great benefit by putting each of its clients squarely at the heart of the Integrated Evaluation Framework. We urge you to do the same.<\/p>\n<p>Image use courtesy of Lewis.<\/p>\n<\/div><\/section><\/p><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='explanation-blocks'  class='avia-section av-20qt8y-efb4df2b48c50f553b7522fb6e338f4b main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-28  el_after_av_one_fourth  el_before_av_one_full  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-314'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1yhu4i-23a5064c7d70c514781e2295261fc610\">\n.flex_column.av-1yhu4i-23a5064c7d70c514781e2295261fc610{\nborder-radius:10PX 10PX 10PX 10PX;\n}\n<\/style>\n<div  class='flex_column av-1yhu4i-23a5064c7d70c514781e2295261fc610 av_one_third  avia-builder-el-29  el_before_av_two_third  avia-builder-el-first  first flex_column_div  '     ><section  class='av_textblock_section av-1pnkka-118ef98f7b029bf0fb5ffb070cc86f7f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock objectives av_inherit_color'  itemprop=\"text\" ><h3 id=\"u1974-2\" style=\"text-align: center;\">KRAJNJI CILJEVI<\/h3>\n<p id=\"u1974-4\">Kao i svako dobro mjerenje, trebalo bi krenuti od jasnih krajnjih ciljeva organizacije. Ti ciljevi mogu se razli\u010dito formulirati, bilo da su vezani za svijest, javno zagovaranje, usvajanje ili potra\u017enju. Nakon organizacijskih dolaze komunikacijski ciljevi, koji bi trebali odra\u017eavati organizacijske ciljeve. Trebate imati na umu da je razlika izme\u0111u kratkoro\u010dnog i op\u0107enitog cilja u tome \u0161to kratkoro\u010dni cilj ima mjerljiv u\u010dinak (npr. 20% pove\u0107anja svijesti o brendu), dok op\u0107eniti cilj predstavlja neku op\u0107u te\u017enju (npr. pove\u0107ati svijest o brendu).<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1l7fwi-de52e6f5ad65370215f70ec00d0fc3a2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock outputs av_inherit_color'  itemprop=\"text\" ><h3 id=\"u1992-2\" style=\"text-align: center;\">OUTPUTI<\/h3>\n<p id=\"u1992-4\">Dio posve\u0107en outputima bavi se temeljnim mjerenjima koja obuhvataju pla\u0107ene, zaslu\u017eene, dijeljene i vlastite medijske objave. Na primjer, tu se radi o dosegu pla\u0107enih oglasa, broju posjetilaca internet stranice, broju napisanih poruka, tvitova i retvitova, broju posjetilaca doga\u0111aja, te broju potencijalnih \u010ditatelja medijske objave. To su kvantitativne i kvalitativne mjere izlaznih podataka.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-55utu-96833dbac44e4ab9d8a1f6911403115d\">\n.flex_column.av-55utu-96833dbac44e4ab9d8a1f6911403115d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-55utu-96833dbac44e4ab9d8a1f6911403115d av_two_third  avia-builder-el-32  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-16d7ne-16beed4e29bbabb1be57cf3dfa497198 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock inputs av_inherit_color'  itemprop=\"text\" ><h3 id=\"u1978-2\" style=\"text-align: center;\">INPUTI<\/h3>\n<p>Ovaj dio pokriva dva va\u017ena podru\u010dja. Prvo se definiraju ciljane publike za kampanju, a zatim se odre\u0111uje strate\u0161ki plan i ostali inputi, kao \u0161to su opisivanje odre\u0111enog dijela analize situacije, resursa i bud\u017eeta.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-15ixde-2bc6236bd08978ec1aa6ddb70b456932 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock activities av_inherit_color'  itemprop=\"text\" ><h3 style=\"text-align: center;\">AKTIVNOSTI<\/h3>\n<p>Ovaj dio opisuje koje su aktivnosti izvr\u0161ene, bilo da se radi o testiranju ili istra\u017eivanju, proizvodnji sadr\u017eaja itd. Ono \u0161to je bitno jeste da alat prepoznaje va\u017enost pla\u0107enih i zaslu\u017eenih objava, dru\u0161tvenih i vlastitih medija (PESO) te korisnicima daje mogu\u0107nost da ih ozna\u010de na odgovaraju\u0107i na\u010din.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-v9oxm-853a7bba5ab5318413d26761e9bb4e8f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock out-takes av_inherit_color'  itemprop=\"text\" ><h3 style=\"text-align: center;\">INICIJALNE REAKCIJE<\/h3>\n<p>Kod inicijalnih reakcija radi se o odgovoru i reakcijama va\u0161ih ciljanih publika na odre\u0111enu aktivnost. Zanima vas sa koliko pa\u017enje primaju sadr\u017eaj, koliko ga se mogu prisjetiti, koliko dobro shvataju temu, jesu li zainteresirani sadr\u017eajem i jesu li se pretplatili za dodatne informacije.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-t2fje-d5bfc429494dd99fe1d16aa76836d500 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock outcomes av_inherit_color'  itemprop=\"text\" ><h3 id=\"u2001-2\" style=\"text-align: center;\">OUTCOMES<\/h3>\n<p>U ovome se dijelu mjeri u\u010dinak komunikacije na ciljanu publiku. Je li ciljana publika pove\u0107ala razumijevanje, je li promijenila stav prema temi, je li se pove\u0107alo povjerenje i\/ili preferencija, je li bilo u\u010dinka na njihovu namjeru da ne\u0161to naprave (npr. isprobaju, pretplate se, registruju) ili se pove\u0107alo javno zagovaranje neke teme na internetu.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-iq9e2-c682eaba6518894a2ef3ec5481bc4654 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock impact av_inherit_color'  itemprop=\"text\" ><h3 id=\"u2008-2\" style=\"text-align: center;\">U\u010cINCI<\/h3>\n<p>U zadnjem se dijelu vrednuje u\u010dinak na krajnje ciljeve organizacije &#8211; ishod. Ovdje na\u0161 alat nastoji pokriti pobolj\u0161anje reputacije, uspostavljanje ili unaprje\u0111enje odnosa, porast prodaje ili donacija, promjenu politike ili pobolj\u0161anje dru\u0161tvene promjene. To je jasni pokazatelj poslovnog rezultata i veza sa ciljevima organizacije.<\/p>\n<p>\u0160ta sada? Kada ste gotovi, kliknite na PO\u0160ALJI, a svoj rad mo\u017eete i pretvoriti u PDF dokument koji mo\u017eete podijeliti ili koristiti na sastancima ili prezentacijama. Ako ne\u0161to \u017eelite promijeniti, kliknite na IZMJENE na vrhu i unesite izmjene. Zatim ponovno kliknite na PO\u0160ALJI. Spremite PDF na svoj ra\u010dunar.<\/p>\n<\/div><\/section><\/p><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-314'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4xpm-512e85d3e418b68a46867acee81a426d\">\n.flex_column.av-4xpm-512e85d3e418b68a46867acee81a426d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-4xpm-512e85d3e418b68a46867acee81a426d av_one_full  avia-builder-el-38  el_after_av_section  avia-builder-el-no-sibling  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-95ugy-4a7eb27b42a1a748009317fa475be4c0\">\n#top .av_textblock_section.av-95ugy-4a7eb27b42a1a748009317fa475be4c0 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-95ugy-4a7eb27b42a1a748009317fa475be4c0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><a class=\"framework-button\" href=\"https:\/\/amec.blazedev.co.uk\/amecframework\/bs\/framework\/interactive-framework\/\" target=\"_blank\" rel=\"noopener noreferrer\">KLIKNITE OVDJE ZA PRISTUP OKVIRU ZA INTEGRIRANO VREDNOVANJE<\/a><\/p>\n<\/div><\/section><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"class_list":["post-314","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ku\u0107i - AMEC Integrated Evaluation Framework<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"bs_BA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ku\u0107i - AMEC Integrated Evaluation Framework\" \/>\n<meta property=\"og:url\" content=\"https:\/\/amec.blazedev.co.uk\/amecframework\/bs\/\" \/>\n<meta property=\"og:site_name\" content=\"AMEC Integrated Evaluation Framework\" \/>\n<meta property=\"article:modified_time\" content=\"2020-01-24T12:12:04+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"14 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/amec.blazedev.co.uk\/amecframework\/bs\/\",\"url\":\"https:\/\/amec.blazedev.co.uk\/amecframework\/bs\/\",\"name\":\"Ku\u0107i - AMEC Integrated Evaluation Framework\",\"isPartOf\":{\"@id\":\"https:\/\/amec.blazedev.co.uk\/amecframework\/ru\/#website\"},\"datePublished\":\"2016-08-19T11:00:28+00:00\",\"dateModified\":\"2020-01-24T12:12:04+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/amec.blazedev.co.uk\/amecframework\/bs\/#breadcrumb\"},\"inLanguage\":\"bs-BA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/amec.blazedev.co.uk\/amecframework\/bs\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/amec.blazedev.co.uk\/amecframework\/bs\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/amec.blazedev.co.uk\/amecframework\/bs\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ku\u0107i\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/amec.blazedev.co.uk\/amecframework\/ru\/#website\",\"url\":\"https:\/\/amec.blazedev.co.uk\/amecframework\/ru\/\",\"name\":\"AMEC Integrated Evaluation Framework\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/amec.blazedev.co.uk\/amecframework\/ru\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"bs-BA\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ku\u0107i - AMEC Integrated Evaluation Framework","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"bs_BA","og_type":"article","og_title":"Ku\u0107i - AMEC Integrated Evaluation Framework","og_url":"https:\/\/amec.blazedev.co.uk\/amecframework\/bs\/","og_site_name":"AMEC Integrated Evaluation Framework","article_modified_time":"2020-01-24T12:12:04+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"14 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amec.blazedev.co.uk\/amecframework\/bs\/","url":"https:\/\/amec.blazedev.co.uk\/amecframework\/bs\/","name":"Ku\u0107i - AMEC Integrated Evaluation Framework","isPartOf":{"@id":"https:\/\/amec.blazedev.co.uk\/amecframework\/ru\/#website"},"datePublished":"2016-08-19T11:00:28+00:00","dateModified":"2020-01-24T12:12:04+00:00","breadcrumb":{"@id":"https:\/\/amec.blazedev.co.uk\/amecframework\/bs\/#breadcrumb"},"inLanguage":"bs-BA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amec.blazedev.co.uk\/amecframework\/bs\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/amec.blazedev.co.uk\/amecframework\/bs\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amec.blazedev.co.uk\/amecframework\/bs\/"},{"@type":"ListItem","position":2,"name":"Ku\u0107i"}]},{"@type":"WebSite","@id":"https:\/\/amec.blazedev.co.uk\/amecframework\/ru\/#website","url":"https:\/\/amec.blazedev.co.uk\/amecframework\/ru\/","name":"AMEC Integrated Evaluation Framework","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/amec.blazedev.co.uk\/amecframework\/ru\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"bs-BA"}]}},"_links":{"self":[{"href":"https:\/\/amec.blazedev.co.uk\/amecframework\/bs\/wp-json\/wp\/v2\/pages\/314","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/amec.blazedev.co.uk\/amecframework\/bs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/amec.blazedev.co.uk\/amecframework\/bs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/amec.blazedev.co.uk\/amecframework\/bs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/amec.blazedev.co.uk\/amecframework\/bs\/wp-json\/wp\/v2\/comments?post=314"}],"version-history":[{"count":17,"href":"https:\/\/amec.blazedev.co.uk\/amecframework\/bs\/wp-json\/wp\/v2\/pages\/314\/revisions"}],"predecessor-version":[{"id":6044,"href":"https:\/\/amec.blazedev.co.uk\/amecframework\/bs\/wp-json\/wp\/v2\/pages\/314\/revisions\/6044"}],"wp:attachment":[{"href":"https:\/\/amec.blazedev.co.uk\/amecframework\/bs\/wp-json\/wp\/v2\/media?parent=314"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amec.blazedev.co.uk\/amecframework\/bs\/wp-json\/wp\/v2\/tags?post=314"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}