{"id":13121,"date":"2016-08-15T17:04:09","date_gmt":"2016-08-15T16:04:09","guid":{"rendered":"https:\/\/amecorg.com\/amecframework\/home\/supporting-material\/resources\/"},"modified":"2024-02-16T11:52:17","modified_gmt":"2024-02-16T11:52:17","slug":"resources","status":"publish","type":"page","link":"https:\/\/amec.blazedev.co.uk\/amecframework\/bg\/home\/supporting-material\/resources\/","title":{"rendered":"\u0420\u0435\u0441\u0443\u0440\u0441\u0438"},"content":{"rendered":"<div class='clear'><\/div><div id='sub_menu1'  class='av-submenu-container av-1d7xixi-ecdd1b7904c3cb130646375b434c12bb main_color  avia-builder-el-0  el_before_av_section  avia-builder-el-first  side-menu av-sticky-submenu container_wrap fullsize' style='z-index:301' ><div class='container av-menu-mobile-disabled av-submenu-pos-center'><ul id='av-custom-submenu-1' class='av-subnav-menu' role='menu'>\n<li class='menu-item av-1d15kiu-9e690e1b00ea3a6722ad14b3e99bbac8 menu-item-top-level menu-item-top-level-1' role='menuitem'><a href='#terminology'  ><span class='avia-bullet'><\/span><span class='avia-menu-text'>\u0422\u0415\u0420\u041c\u0418\u041d\u041e\u041b\u041e\u0413\u0418\u042f \u0418 \u0420\u0415\u0427\u041d\u0418\u041a \u041d\u0410 \u0418\u0417\u041c\u0415\u0420\u0412\u0410\u041d\u0418\u042f\u0422\u0410 \u0418 \u0418\u0417\u0421\u041b\u0415\u0414\u0412\u0410\u041d\u0418\u042f\u0422\u0410 \u0412 \u041e\u0411\u041b\u0410\u0421\u0422\u0422\u0410 \u041d\u0410 \u0412\u0420\u042a\u0417\u041a\u0418\u0422\u0415 \u0421 \u041e\u0411\u0429\u0415\u0421\u0422\u0412\u0415\u041d\u041e\u0421\u0422\u0422\u0410 (\u041f\u0420)<\/span><\/a><\/li>\n<li class='menu-item av-1ctry0u-02fa66433a2b9dc2a14acfbc3373bea9 menu-item-top-level menu-item-top-level-2' role='menuitem'><a href='#guidelines'  ><span class='avia-bullet'><\/span><span class='avia-menu-text'>\u041d\u0410\u0421\u041e\u041a\u0418 \u0417\u0410 \u041e\u041f\u0420\u0415\u0414\u0415\u041b\u042f\u041d\u0415 \u041d\u0410 \u0418\u0417\u041c\u0415\u0420\u0418\u041c\u0418 \u041f\u0420 \u0426\u0415\u041b\u0418<\/span><\/a><\/li>\n<li class='menu-item av-1copdhq-a0b9a8728768ce7b93abba5caf75b827 menu-item-top-level menu-item-top-level-3' role='menuitem'><a href='#resource-table'  ><span class='avia-bullet'><\/span><span class='avia-menu-text'>\u041f\u041e\u041b\u0415\u0417\u041d\u0418 \u0420\u0415\u0421\u0423\u0420\u0421\u0418 \u0417\u0410 \u0418\u0417\u041f\u041e\u041b\u0417\u0412\u0410\u041d\u0415 \u041d\u0410 \u0418\u041d\u0422\u0415\u0413\u0420\u0418\u0420\u0410\u041d\u0410\u0422\u0410 \u0420\u0410\u041c\u041a\u0410<\/span><\/a><\/li>\n<li class='menu-item av-1ci05um-11995b69ee8547419f9dd1eb58e39086 menu-item-top-level menu-item-top-level-4' role='menuitem'><a href='#case-studies'  ><span class='avia-bullet'><\/span><span class='avia-menu-text'>\u041f\u0420\u0418\u041c\u0415\u0420\u041d\u0418 \u041f\u0420\u041e\u0423\u0427\u0412\u0410\u041d\u0418\u042f<\/span><\/a><\/li>\n<li class='menu-item av-1cezqau-96957020f21595889b6e4b7ba935fabc menu-item-top-level menu-item-top-level-5' role='menuitem'><a href='#further-reading'  ><span class='avia-bullet'><\/span><span class='avia-menu-text'>\u0414\u041e\u041f\u042a\u041b\u041d\u0418\u0422\u0415\u041b\u041d\u0410 \u041b\u0418\u0422\u0415\u0420\u0410\u0422\u0423\u0420\u0410 \/ \u0411\u0418\u0411\u041b\u0418\u041e\u0413\u0420\u0410\u0424\u0418\u042f<\/span><\/a><\/li>\n<\/ul><\/div><\/div><div class='sticky_placeholder'><\/div>\n<div id='terminology'  class='avia-section av-1c82svq-01b0a5f45923ed002a95dd7e2b2249ed main_color avia-section-default avia-no-shadow  avia-builder-el-1  el_after_av_submenu  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-13121'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1c05eym-dc245d77ea6c613873b6aa4e1b83683a\">\n.flex_column.av-1c05eym-dc245d77ea6c613873b6aa4e1b83683a{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1c05eym-dc245d77ea6c613873b6aa4e1b83683a av_one_third  avia-builder-el-2  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1by8ofa-1a1b29bf412cdfbafc8e69c070790804\">\n.flex_column.av-1by8ofa-1a1b29bf412cdfbafc8e69c070790804{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1by8ofa-1a1b29bf412cdfbafc8e69c070790804 av_two_third  avia-builder-el-3  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1bq57da-abfc003e52f6df03f6a1a6a7a7e39387 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>\u0422\u0415\u0420\u041c\u0418\u041d\u041e\u041b\u041e\u0413\u0418\u042f \u0418 \u0420\u0415\u0427\u041d\u0418\u041a \u041d\u0410 \u0418\u0417\u041c\u0415\u0420\u0412\u0410\u041d\u0418\u042f\u0422\u0410 \u0418 \u0418\u0417\u0421\u041b\u0415\u0414\u0412\u0410\u041d\u0418\u042f\u0422\u0410 \u0412 \u041e\u0411\u041b\u0410\u0421\u0422\u0422\u0410 \u041d\u0410 \u0412\u0420\u042a\u0417\u041a\u0418\u0422\u0415 \u0421 \u041e\u0411\u0429\u0415\u0421\u0422\u0412\u0415\u041d\u041e\u0421\u0422\u0422\u0410 (\u041f\u0420)<\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1bm6yzy-fd36682c9ff5c1226b1e141b044eda72\">\n#top .hr.av-1bm6yzy-fd36682c9ff5c1226b1e141b044eda72{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-1bm6yzy-fd36682c9ff5c1226b1e141b044eda72 .hr-inner{\nwidth:300px;\nborder-color:#ff5800;\n}\n<\/style>\n<div  class='hr av-1bm6yzy-fd36682c9ff5c1226b1e141b044eda72 hr-custom  avia-builder-el-5  el_after_av_textblock  el_before_av_textblock  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1bbf5ku-5b53e687b8aca3188883724b5b88132d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p id=\"u2061-2\">\u0410\u043d\u0430\u043b\u0438\u0437\u0438\u0442\u0435 \u0438 \u0438\u0437\u0441\u043b\u0435\u0434\u0432\u0430\u043d\u0438\u044f\u0442\u0430 \u0441\u0430 \u0433\u043e\u0440\u0435\u0449\u0430\u0442\u0430 \u0442\u0435\u043c\u0430 \u043d\u0430 \u0434\u043d\u0435\u0448\u043d\u0438\u044f \u0431\u0438\u0437\u043d\u0435\u0441. \u0412 20-\u0433\u043e\u0434\u0438\u0448\u043d\u0438\u044f \u0441\u0438 \u043e\u043f\u0438\u0442 \u0432 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\u043f\u043e\u0434\u043e\u0431\u043d\u0438 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0438 &#8211; &#8222;\u043f\u043e\u0441\u0435\u0449\u0435\u043d\u0438\u044f&#8220; \u0438 &#8222;\u043f\u0440\u0435\u0433\u043b\u0435\u0436\u0434\u0430\u043d\u0438\u044f \u043d\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0438&#8220;?<\/p>\n<p>\u0410\u043a\u043e \u0438\u0441\u043a\u0430\u043c\u0435 \u0434\u0430 \u0440\u0435\u0448\u0438\u043c \u0442\u043e\u0437\u0438 \u043f\u0440\u043e\u0431\u043b\u0435\u043c, \u043a\u0430\u0442\u043e \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u044f \u0435 \u043d\u0430\u043b\u043e\u0436\u0438\u0442\u0435\u043b\u043d\u043e \u0432\u0441\u0438\u0447\u043a\u0438 \u0434\u0430 \u043a\u0430\u0437\u0432\u0430\u043c\u0435 \u0442\u043e\u0432\u0430, \u043a\u043e\u0435\u0442\u043e \u0438\u043c\u0430\u043c\u0435 \u043f\u0440\u0435\u0434\u0432\u0438\u0434, \u0438 \u0434\u0430 \u0438\u043c\u0430\u043c\u0435 \u043f\u0440\u0435\u0434\u0432\u0438\u0434 \u0442\u043e\u0432\u0430, \u043a\u043e\u0435\u0442\u043e \u043a\u0430\u0437\u0432\u0430\u043c\u0435. \u0422\u044a\u0439 \u043a\u0430\u0442\u043e \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u044f\u0442\u0430 \u0441\u0435 \u0441\u0442\u0440\u0435\u043c\u0438 \u0434\u0430 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u0438 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u0438 \u0438 \u0434\u0430 \u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0438\u0440\u0430 \u043f\u043e\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u043d\u0438 \u0438 \u043d\u0430\u0434\u0435\u0436\u0434\u043d\u0438 \u043f\u043e\u0434\u0445\u043e\u0434\u0438 \u043a\u044a\u043c \u0438\u0437\u043c\u0435\u0440\u0432\u0430\u043d\u0435\u0442\u043e, \u043f\u044a\u0440\u0432\u043e \u0442\u0440\u044f\u0431\u0432\u0430 \u0434\u0430 \u0441\u0435 \u043e\u0431\u0435\u0434\u0438\u043d\u0438\u043c \u043e\u043a\u043e\u043b\u043e \u043f\u043e\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u043d\u0430 \u0438 \u043f\u0440\u0430\u0432\u0438\u043b\u043d\u0430 \u0442\u0435\u0440\u043c\u0438\u043d\u043e\u043b\u043e\u0433\u0438\u044f.<\/p>\n<p>\u041d\u0430\u0448\u0438\u0442\u0435 \u043f\u0440\u0438\u044f\u0442\u0435\u043b\u0438 \u043e\u0442 \u0418\u043d\u0441\u0442\u0438\u0442\u0443\u0442\u0430 \u0437\u0430 \u0432\u0440\u044a\u0437\u043a\u0438 \u0441 \u043e\u0431\u0449\u0435\u0441\u0442\u0432\u0435\u043d\u043e\u0441\u0442\u0442\u0430 (Institute for Public Relations, IPR) \u0441\u0430 \u0438\u0437\u0433\u043e\u0442\u0432\u0438\u043b\u0438 \u0447\u0443\u0434\u0435\u0441\u0435\u043d \u0440\u0435\u0441\u0443\u0440\u0441, \u043a\u043e\u0439\u0442\u043e \u0434\u0430 \u043f\u043e\u043c\u043e\u0433\u043d\u0435 \u043d\u0430 \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u044f\u0442\u0430 \u0434\u0430 \u043d\u0430\u043f\u0440\u0430\u0432\u0438 \u0442\u043e\u0447\u043d\u043e \u0442\u043e\u0432\u0430. \u0412 &#8222;\u0420\u0435\u0447\u043d\u0438\u043a \u043d\u0430 \u0438\u0437\u043c\u0435\u0440\u0432\u0430\u043d\u0438\u044f\u0442\u0430 \u0438 \u0438\u0437\u0441\u043b\u0435\u0434\u0432\u0430\u043d\u0438\u044f\u0442\u0430 \u0432 \u043e\u0431\u043b\u0430\u0441\u0442\u0442\u0430 \u043d\u0430 \u0432\u0440\u044a\u0437\u043a\u0438\u0442\u0435 \u0441 \u043e\u0431\u0449\u0435\u0441\u0442\u0432\u0435\u043d\u043e\u0441\u0442\u0442\u0430&#8220; \u0441\u0442\u0430\u0440\u0430\u0442\u0435\u043b\u043d\u043e \u0441\u0435 \u043e\u0431\u044f\u0441\u043d\u044f\u0432\u0430 \u0432\u0441\u0435\u043a\u0438 \u0442\u0435\u0440\u043c\u0438\u043d, \u043a\u043e\u0439\u0442\u043e \u0441\u0435 \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430 \u0447\u0435\u0441\u0442\u043e, \u0438 \u0441\u0435 \u0434\u0430\u0432\u0430 \u044f\u0441\u043d\u043e \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u0435. \u0420\u0435\u0434\u0430\u043a\u0442\u0438\u0440\u0430\u043d \u043e\u0442 <strong>\u0414\u043e\u043d \u0421\u0442\u0430\u043a\u0441 \u0438 \u0428\u0430\u043d\u044a\u043d \u0411\u043e\u0443\u0435\u043d, &#8222;\u0420\u0435\u0447\u043d\u0438\u043a \u043d\u0430 \u0438\u0437\u043c\u0435\u0440\u0432\u0430\u043d\u0435\u0442\u043e \u0438 \u0438\u0437\u0441\u043b\u0435\u0434\u0432\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u0432\u0440\u044a\u0437\u043a\u0438\u0442\u0435 \u0441 \u043e\u0431\u0449\u0435\u0441\u0442\u0432\u0435\u043d\u043e\u0441\u0442\u0442\u0430<\/strong>&#8220; \u0435 \u0434\u043e\u0441\u0442\u044a\u043f\u0435\u043d \u0437\u0430 \u0438\u0437\u0442\u0435\u0433\u043b\u044f\u043d\u0435 <a href=\"https:\/\/www.instituteforpr.org\/wp-content\/uploads\/Dictionary-of-Public-Relations-Measurement-and-Research-3rd-Edition.pdf\" target=\"_blank\" rel=\"noopener\">\u0442\u0443\u043a<\/a>.<br \/>\n(\u0420\u0435\u0447\u043d\u0438\u043a\u044a\u0442 \u0435 \u043d\u0430 \u0430\u043d\u0433\u043b\u0438\u0439\u0441\u043a\u0438 \u0435\u0437\u0438\u043a, \u0431\u0435\u043b. \u043f\u0440.)<\/p>\n<\/div><\/section><\/p><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='guidelines'  class='avia-section av-4px452-b1062eca20902f034439aa184cf8bb4b main_color avia-section-default avia-no-shadow  avia-builder-el-7  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-13121'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1b18x5y-a1c14edefd49c2d18880f6a7fc98c846\">\n.flex_column.av-1b18x5y-a1c14edefd49c2d18880f6a7fc98c846{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1b18x5y-a1c14edefd49c2d18880f6a7fc98c846 av_one_third  avia-builder-el-8  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1av097a-5b7d77f0b680725402fc8b4871d66881\">\n.flex_column.av-1av097a-5b7d77f0b680725402fc8b4871d66881{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1av097a-5b7d77f0b680725402fc8b4871d66881 av_two_third  avia-builder-el-9  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1apcqta-e3f127a2cb0fe5bf657eb265d0a8cb7f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>\u041d\u0410\u0421\u041e\u041a\u0418 \u0417\u0410 \u041e\u041f\u0420\u0415\u0414\u0415\u041b\u042f\u041d\u0415 \u041d\u0410 \u0418\u0417\u041c\u0415\u0420\u0418\u041c\u0418 \u041f\u0420 \u0426\u0415\u041b\u0418<\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ailrwe-b55903d7150b5bcbf42da481cdb00d47\">\n#top .hr.av-1ailrwe-b55903d7150b5bcbf42da481cdb00d47{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-1ailrwe-b55903d7150b5bcbf42da481cdb00d47 .hr-inner{\nwidth:300px;\nborder-color:#ff5800;\n}\n<\/style>\n<div  class='hr av-1ailrwe-b55903d7150b5bcbf42da481cdb00d47 hr-custom  avia-builder-el-11  el_after_av_textblock  el_before_av_textblock  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1agoi2m-955968d23f86e985fa3c3dc99a94b20a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\u041f\u043e\u0441\u0442\u0430\u0432\u044f\u043d\u0435\u0442\u043e \u043d\u0430 \u0438\u0437\u043c\u0435\u0440\u0438\u043c\u0438 \u0446\u0435\u043b\u0438 \u043a\u0430\u0442\u043e \u0447\u0430\u0441\u0442 \u043e\u0442 \u043d\u0430\u0434\u0435\u0436\u0434\u0435\u043d \u043f\u043b\u0430\u043d \u0437\u0430 \u041f\u0420 \u0438 \u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0438 \u0432 \u043d\u0430\u0447\u0430\u043b\u043e\u0442\u043e \u043d\u0430 \u0432\u0441\u044f\u043a\u0430 \u041f\u0420 \u0434\u0435\u0439\u043d\u043e\u0441\u0442 \u0435 \u043e\u0442 \u043e\u0441\u043d\u043e\u0432\u043d\u043e \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0435. \u041a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u043e\u043d\u043d\u0438\u0442\u0435 \u0446\u0435\u043b\u0438 \u0442\u0440\u044f\u0431\u0432\u0430 \u0434\u0430 \u043f\u043e\u0434\u043a\u0440\u0435\u043f\u044f\u0442 \u0446\u0435\u043b\u0438\u0442\u0435 \u043d\u0430 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u044f\u0442\u0430. \u0422\u0435 \u0442\u0440\u044f\u0431\u0432\u0430 \u0434\u0430 \u0431\u044a\u0434\u0430\u0442 \u201e\u0443\u043c\u043d\u0438\u201c \u0438\u043b\u0438 <a href=\"https:\/\/amec.blazedev.co.uk\/amecframework\/home\/supporting-material\/planning\/#smarter-objectives\" target=\"_blank\" rel=\"noopener\">SMART (\u0441\u043f\u0435\u0446\u0438\u0444\u0438\u0447\u043d\u0438, \u0438\u0437\u043c\u0435\u0440\u0438\u043c\u0438, \u043f\u043e\u0441\u0442\u0438\u0436\u0438\u043c\u0438, \u0440\u0435\u0430\u043b\u0438\u0441\u0442\u0438\u0447\u043d\u0438 \u0438 \u043d\u0430\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u0438)<\/a>. \u041d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u0435 \u0434\u0430 \u0441\u0435 \u0441\u044a\u0437\u0434\u0430\u0434\u0435 \u041f\u0420 \u043f\u043b\u0430\u043d, \u0432 \u043a\u043e\u0439\u0442\u043e \u0442\u0435 \u0434\u0430 \u0431\u044a\u0434\u0430\u0442 \u0438\u0437\u043b\u043e\u0436\u0435\u043d\u0438 \u043f\u0440\u0435\u0434\u0438 \u0432\u0441\u044f\u043a\u0430 \u0440\u0430\u0431\u043e\u0442\u0430 \u0441 \u044f\u0441\u043d\u043e \u0443\u043a\u0430\u0437\u0430\u043d\u0438\u0435 \u043a\u0430\u043a \u0442\u0440\u044f\u0431\u0432\u0430 \u0434\u0430 \u0438\u0437\u0433\u043b\u0435\u0436\u0434\u0430 \u0443\u0441\u043f\u0435\u0445\u044a\u0442. \u041a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u043e\u043d\u043d\u0438\u0442\u0435 \u0446\u0435\u043b\u0438 \u0442\u0440\u044f\u0431\u0432\u0430 \u0434\u0430 \u043d\u0430\u0434\u0445\u0432\u044a\u0440\u043b\u044f\u0442 \u043f\u0440\u0435\u0441\u043c\u044f\u0442\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u0440\u0435\u0437\u0443\u043b\u0442\u0430\u0442\u0438\u0442\u0435 \u0438 \u0434\u0430 \u0441\u0432\u044a\u0440\u0436\u0430\u0442 \u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u043e\u043d\u043d\u0430\u0442\u0430 \u0434\u0435\u0439\u043d\u043e\u0441\u0442 \u0441 \u043f\u0440\u043e\u043c\u044f\u043d\u0430\u0442\u0430 \u043d\u0430 \u043d\u0430\u0433\u043b\u0430\u0441\u0438\u0442\u0435 \u0438 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435\u0442\u043e \u0438 \u0432 \u043a\u0440\u0430\u0439\u043d\u0430 \u0441\u043c\u0435\u0442\u043a\u0430 \u0441 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u043e\u043d\u043d\u043e\u0442\u043e \u0432\u044a\u0437\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435.<\/p>\n<p>\u041d\u0430\u043b\u0438\u0447\u0438\u0435\u0442\u043e \u043d\u0430 \u044f\u0441\u043d\u043e \u0434\u0435\u0444\u0438\u043d\u0438\u0440\u0430\u043d, \u0441\u043c\u0438\u0441\u043b\u0435\u043d \u041f\u0420 \u043f\u043b\u0430\u043d, \u043a\u043e\u0439\u0442\u043e \u043f\u043e\u0434\u0440\u043e\u0431\u043d\u043e \u043e\u043f\u0438\u0441\u0432\u0430 \u043a\u0430\u043a \u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u043e\u043d\u043d\u0430\u0442\u0430 \u0434\u0435\u0439\u043d\u043e\u0441\u0442 \u0449\u0435 \u0441\u0442\u0438\u043c\u0443\u043b\u0438\u0440\u0430 \u0438 \u043f\u043e\u0434\u043a\u0440\u0435\u043f\u044f \u0436\u0435\u043b\u0430\u043d\u0438\u0442\u0435 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u043e\u043d\u043d\u0438 \u0440\u0435\u0437\u0443\u043b\u0442\u0430\u0442\u0438, \u0435 \u043e\u0442 \u0440\u0435\u0448\u0430\u0432\u0430\u0449\u043e \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0435 \u0437\u0430 \u0432\u0441\u044f\u043a\u0430 \u0441\u043c\u0438\u0441\u043b\u0435\u043d\u0430 \u0441\u044a\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u0430 \u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u043e\u043d\u043d\u0430 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0430. \u0411\u0435\u0437 \u043d\u0435\u0433\u043e \u0435 \u043d\u0435\u0432\u044a\u0437\u043c\u043e\u0436\u043d\u043e \u0434\u0430 \u0441\u0435 \u043f\u043e\u0441\u0442\u0438\u0433\u043d\u0435 \u043a\u0430\u043a\u0432\u0430\u0442\u043e \u0438 \u0434\u0430 \u0435 \u0444\u043e\u0440\u043c\u0430 \u043d\u0430 \u0441\u043c\u0438\u0441\u043b\u0435\u043d\u043e \u0438\u0437\u043c\u0435\u0440\u0432\u0430\u043d\u0435. \u041f\u043e\u0440\u0430\u0434\u0438 \u0442\u0430\u0437\u0438 \u043f\u0440\u0438\u0447\u0438\u043d\u0430 AME\u041a \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u0438 \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u043d\u0438 \u0434\u043e\u043f\u044a\u043b\u043d\u0438\u0442\u0435\u043b\u043d\u0438 \u0440\u0435\u0441\u0443\u0440\u0441\u0438 \u0438 \u0441\u044a\u0432\u0435\u0442\u0438 \u0437\u0430 \u0441\u044a\u0437\u0434\u0430\u0432\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u041f\u0420 \u043f\u043b\u0430\u043d \u0437\u0430 \u0432\u0430\u0448\u0430\u0442\u0430 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u044f.<\/p>\n<\/div><\/section><\/p><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='resource-table'  class='avia-section av-1a9jg7q-dc85104f662333b511d672d4233800c0 main_color avia-section-default avia-no-shadow  avia-builder-el-13  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-13121'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1a15ose-4cb27a3d75f0385a61f3bf2302c411e8\">\n.flex_column.av-1a15ose-4cb27a3d75f0385a61f3bf2302c411e8{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1a15ose-4cb27a3d75f0385a61f3bf2302c411e8 av_one_third  avia-builder-el-14  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-19ysq5a-063a2f04f58a8d0948dafa58de9bd25b\">\n.flex_column.av-19ysq5a-063a2f04f58a8d0948dafa58de9bd25b{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-19ysq5a-063a2f04f58a8d0948dafa58de9bd25b av_two_third  avia-builder-el-15  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-19pmcmm-ff56ce19de62d01d9bfd335b0528ecce '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>\u041f\u041e\u041b\u0415\u0417\u041d\u0418 \u0420\u0415\u0421\u0423\u0420\u0421\u0418 \u0417\u0410 \u0418\u0417\u041f\u041e\u041b\u0417\u0412\u0410\u041d\u0415 \u041d\u0410 \u0418\u041d\u0422\u0415\u0413\u0420\u0418\u0420\u0410\u041d\u0410\u0422\u0410 \u0420\u0410\u041c\u041a\u0410<\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-19i7846-700458de422363169b52d89b92fba7d5\">\n#top .hr.av-19i7846-700458de422363169b52d89b92fba7d5{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-19i7846-700458de422363169b52d89b92fba7d5 .hr-inner{\nwidth:300px;\nborder-color:#ff5800;\n}\n<\/style>\n<div  class='hr av-19i7846-700458de422363169b52d89b92fba7d5 hr-custom  avia-builder-el-17  el_after_av_textblock  el_before_av_textblock  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lsnd3q4w-dd6e9e0b8b393c62fb0e609209e74e80 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\u0412 \u0441\u043f\u0438\u0441\u044a\u043a\u0430 \u043f\u043e-\u0434\u043e\u043b\u0443 \u0441\u0430 \u0440\u0430\u0437\u0434\u0435\u043b\u0435\u043d\u0438 \u043f\u043e\u043b\u0435\u0437\u043d\u0438 \u0440\u0435\u0441\u0443\u0440\u0441\u0438 \u0438 \u043b\u0438\u043d\u043a\u043e\u0432\u0435 \u043d\u0430 \u0430\u043d\u0433\u043b\u0438\u0439\u0441\u043a\u0438 \u0435\u0437\u0438\u043a \u0432 \u0441\u043b\u0435\u0434\u043d\u0438\u0442\u0435 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438:<\/p>\n<ul>\n<li>\u0422\u0440\u0430\u0434\u0438\u0446\u0438\u043e\u043d\u043d\u0438 \u043c\u0435\u0434\u0438\u0438<\/li>\n<li>\u0421\u043e\u0446\u0438\u0430\u043b\u043d\u0438\/ \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u0438 \u043c\u0435\u0434\u0438\u0438<\/li>\n<li>\u041f\u043b\u0430\u0442\u0435\u043d\u0438 \u043c\u0435\u0434\u0438\u0438<\/li>\n<li>\u041f\u0430\u0437\u0430\u0440\u043d\u0438 \u043f\u0440\u043e\u0443\u0447\u0432\u0430\u043d\u0438\u044f<\/li>\n<li>\u0411\u0438\u0437\u043d\u0435\u0441 \u0430\u043d\u0430\u043b\u0438\u0437\u0438 \u0438 \u0432\u0438\u0437\u0443\u0430\u043b\u0438\u0437\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u0434\u0430\u043d\u043d\u0438<\/li>\n<li>\u0420\u0430\u0437\u043d\u0438<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n<div class='avia-data-table-wrap av-4jdrx2-7ba878b0a7d8eff42ccfd78ac051ae64 avia_responsive_table avia-table-1'><table  class='avia-table avia-data-table avia_pricing_default  avia-builder-el-19  el_after_av_textblock  avia-builder-el-last  resources-table'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Table\" ><tbody><tr class='avia-heading-row'><th class='avia-highlight-col'>CATEGORY<\/th><th class=''>ORGANISATION<\/th><th class=''>TYPE OF DATA<\/th><th class=''>LINK<\/th><\/tr><tr class=''><td class='avia-highlight-col'><b>Traditonal media<\/b><\/td><td class=''>BARB &#8211; Broadcast Audience Research Boar<\/td><td class=''>Provides viewing data on a weekly, monthly and quarterly basis. Includes data on channels, programmes and viewing.<\/td><td class=''><a href=\"http:\/\/www.barb.co.uk\/\">barb.co.uk<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>JICREG &#8211; Joint Industry Committee for Regional Media Research<\/td><td class=''>Provides newspaper and website reports for regional press by region. Reports cover average issue readership, and demographics including age, gender and socio-economic grade.<\/td><td class=''><a href=\"http:\/\/jiab.jicreg.co.uk\/\">jiab.jicreg.co.uk<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Mediatel<\/td><td class=''>Mediatel is a media industry destination for media data, planning tools, market insight, news and conferences<\/td><td class=''><a href=\"http:\/\/mediatel.co.uk\/\">mediatel.co.uk\/<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Newspaper Society<\/td><td class=''>This has limited information about readership and coverage.<\/td><td class=''><a href=\"http:\/\/www.newsmediauk.org\/\">newsmediauk.org<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>RAJAR &#8211; Radio Joint Audience Research<\/td><td class=''>Provides quarterly listening figures for national and local radio stations including reach and average hours per listener. Includes infographics on radio listening and digital platforms.<\/td><td class=''><a href=\"http:\/\/www.nrs.co.uk\/\">nrs.co.uk<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>RAJAR &#8211; Radio Joint Audience Research<\/td><td class=''>Provides quarterly listening figures for national and local radio stations including reach and average hours per listener. Includes infographics on radio listening and digital platforms.<\/td><td class=''><a href=\"http:\/\/www.rajar.co.uk\/\">rajar.co.uk<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><b>Social \/ digital media<\/b><\/td><td class=''>Alexa<\/td><td class=''>Source of website traffic data.<\/td><td class=''><a href=\"http:\/\/www.alexa.com\/\">alexa.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Backtweets<\/td><td class=''>Search for links on Twitter<\/td><td class=''><a href=\"http:\/\/backtweets.com\/\">backtweets.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Bitly<\/td><td class=''>This is a tool that provides a shortened URL and can deliver associated analytics such as the history of clicks, and sharing through Facebook and Twitter.<\/td><td class=''><a href=\"https:\/\/bitly.com\/\">bitly.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Buffer<\/td><td class=''>Allows you to drive traffic, increase engagement and save time on social media<\/td><td class=''><a href=\"https:\/\/buffer.com\/\">buffer.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Facebook Insights<\/td><td class=''>Analytics on interaction with your account<\/td><td class=''><a href=\"https:\/\/www.facebook.com\/help\/search\/?q=insights\">facebook.com\/help\/search\/?q=insights<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Google Alerts<\/td><td class=''>Provides regular alerts on new web, news blog and research content based on search criteria<\/td><td class=''><a href=\"https:\/\/www.google.co.uk\/alerts\">google.co.uk\/alerts<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Google Analytics<\/td><td class=''>Website analytics<\/td><td class=''><a href=\"https:\/\/www.google.co.uk\/analytics\/\">google.co.uk\/analytics<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Google News Search<\/td><td class=''>Aggregated headlines and search engine for many news services<\/td><td class=''><a href=\"https:\/\/news.google.co.uk\/\">news.google.co.uk<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Google Trends<\/td><td class=''>Explore trends in what people are searching for on Google<\/td><td class=''><a href=\"https:\/\/www.google.co.uk\/trends\/\">google.co.uk\/trends<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Hootsuite<\/td><td class=''>Planning and management tool for social media<\/td><td class=''><a href=\"http:\/\/www.hootsuite.com\">hootsuite.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Kred<\/td><td class=''>Influence score and platform<\/td><td class=''><a href=\"http:\/\/www.home.kred\n\">home.kred<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>LinkedIn Analytics<\/td><td class=''>Analytics on interaction with individual accounts<\/td><td class=''><a href=\"http:\/\/www.linkedin.com\/help\">linkedin.com\/help<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Social Bakers<\/td><td class=''>Data-driven insights from social media<\/td><td class=''><a href=\"http:\/\/www.socialbakers.com\">socialbakers.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Socialmention<\/td><td class=''>Real-time social media search &#038; analysis<\/td><td class=''><a href=\"http:\/\/www.socialmention.com\">socialmention.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Thunderclap<\/td><td class=''>Thunderclap is a &#8222;crowdspeaking&#8220; platform that lets individuals and companies rally people together to spread a message.<\/td><td class=''><a href=\"http:\/\/www.thunderclap.it\">thunderclap.it<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Traackr<\/td><td class=''>Influencer identification and management platform<\/td><td class=''><a href=\"http:\/\/www.traackr.com\">traackr.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Tweetdeck<\/td><td class=''>Twitter listening &#038; engagement tool<\/td><td class=''><a href=\"http:\/\/tweetdeck.twitter.com\">tweetdeck.twitter.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Tweriod<\/td><td class=''>Tweriod gives you the best times to tweet.<\/td><td class=''><a href=\"http:\/\/www.tweriod.com\">tweriod.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Twitter Analytics<\/td><td class=''>Analytics on interaction with your account<\/td><td class=''><a href=\"http:\/\/www.analytics.twitter.com\">analytics.twitter.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><b>Paid media<\/b><br \/>\n<\/td><td class=''>IAB &#8211; Internet Advertising Bureau<\/td><td class=''>The IAB site includes a jargon buster in the resources section, and features data and infographics on certain sectors<\/td><td class=''><a href=\"http:\/\/www.iabuk.net\">iabuk.net<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>IPA &#8211; Institute of Practitioners in Advertising<\/td><td class=''>The IPA site includes a Best Practice Guide to Evaluation of advertising campaigns<\/td><td class=''><a href=\"http:\/\/www.ipa.co.uk\">ipa.co.uk<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Netvibes<\/td><td class=''>Dashboard solution for Advertising, Social, Media and PR agencies<\/td><td class=''><a href=\"http:\/\/www.netvibes.com\">netvibes.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><b>Market research<\/b><\/td><td class=''><br \/>\nEventbrite<\/td><td class=''>A tool that enables promotion, management of invitations and registration for events with the ability to monitor response and entry on the day.<\/td><td class=''><a href=\"http:\/\/www.eventbrite.co.uk\">eventbrite.co.uk<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Mail Chimp<br \/>\n<\/td><td class=''>A tool to create, send and track email traffic.<\/td><td class=''><a href=\"http:\/\/www.mailchimp.com\">mailchimp.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Market Research Society<br \/>\n<\/td><td class=''>The Market Research Society (MRS) is the world&#8217;s leading research association. For all those who need, use, generate or interpret the evidence essential to making good decisions for commercial and public policy.<\/td><td class=''><a href=\"http:\/\/www.mrs.org.uk\">mrs.org.uk<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Polldaddy<\/td><td class=''>Online survey tool<\/td><td class=''><a href=\"http:\/\/www.polldaddy.com\">polldaddy.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Smart Survey<\/td><td class=''>Online survey tool<\/td><td class=''><a href=\"http:\/\/www.smartsurvey.co.uk\">smartsurvey.co.uk<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Survey Monkey<\/td><td class=''>Online survey tool<\/td><td class=''><a href=\"http:\/\/www.surveymonkey.co.uk\">surveymonkey.co.uk<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><b>Business insights and data visualisation<\/b><\/td><td class=''>Microsoft BI<\/td><td class=''>Microsoft Power BI transforms data into rich visuals<\/td><td class=''><a href=\"http:\/\/powerbi.microsoft.com\">powerbi.microsoft.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Tableau<\/td><td class=''>Visualisation tool for data from different sources<\/td><td class=''><a href=\"http:\/\/www.tableau.com\">tableau.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Piktochart<\/td><td class=''>Infographic maker<\/td><td class=''><a href=\"http:\/\/piktochart.com\">piktochart.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Prezi<\/td><td class=''>Presentation software<\/td><td class=''><a href=\"http:\/\/prezi.com\">prezi.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><b>Miscellaneous<\/b><\/td><td class=''>AMEC<\/td><td class=''>The go to site for measurement and analysis resources including a list of measurement providers, best practice and case studies<\/td><td class=''><a href=\"http:\/\/www.amecorg.com\/resource-centre\">amecorg.com\/resource-centre<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>CIPR<\/td><td class=''>The CIPR has a number of resources including a Social Media Measurement Guide and a Guide to Social Media Monitoring.<\/td><td class=''><a href=\"http:\/\/www.cipr.co.uk\">cipr.co.uk<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>data.gov.uk<\/td><td class=''>Government data and reports. Refine your search by using the menu on the left of the page \u2013 \u2018Publication Type\u2019 offers research and analysis and statistics options.<\/td><td class=''><a href=\"http:\/\/gov.uk\">gov.uk<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>ICCO<\/td><td class=''>The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies around the world<\/td><td class=''><a href=\"http:\/\/www.iccopr.com\">iccopr.com<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>IPR<\/td><td class=''>The Institute for Public Relations is a non-profit foundation dedicated to research in, on and for public relations.<\/td><td class=''><a href=\"http:\/\/www.instituteforpr.org\">instituteforpr.org<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>Neighbourhood Statistics<\/td><td class=''>If you are working on a project which is more locally or regionally based, then this site offers a wealth of information.<\/td><td class=''><a href=\"http:\/\/www.neighbourhood.statistics.gov.uk\">neighbourhood.statistics.gov.uk<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>OFCOM &#8211; the communications regulator<\/td><td class=''>The OFCOM site includes ownership and usage figures for television, digital radio and landline\/mobile phones.<\/td><td class=''><a href=\"http:\/\/www.ofcom.org\">ofcom.org<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>ONS &#8211; Office for National Statistics<\/td><td class=''>A wealth of data (including 2011 Census data) that can be browsed by theme or alphabetically, rather than knowing what survey to look out for. Nomis is a service provided by the Office for National Statistics, ONS, to give you free access to the most detailed and up-to-date UK labour market statistics from official sources.<\/td><td class=''><a href=\"http:\/\/www.ons.gov.uk\/ons\">ons.gov.uk\/ons<\/a><\/td><\/tr><tr class=''><td class='avia-highlight-col'><\/td><td class=''>PRCA<\/td><td class=''>The PRCA promotes all aspects of public relations and internal communications work, helping teams and individuals maximise the value they deliver to clients and organisations<\/td><td class=''><a href=\"http:\/\/www.prca.org.uk\">prca.org.uk<\/a><\/td><\/tr><\/tbody><\/table><\/div><style type='text\/css'>.avia-table-1 td:nth-of-type(1):before { content: 'CATEGORY'; } .avia-table-1 td:nth-of-type(2):before { content: 'ORGANISATION'; } .avia-table-1 td:nth-of-type(3):before { content: 'TYPE OF DATA'; } .avia-table-1 td:nth-of-type(4):before { content: 'LINK'; } <\/style><\/p><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='case-studies'  class='avia-section av-1zi5y-30307ed59d8403530e2f44cec9123f67 main_color avia-section-default avia-no-shadow  avia-builder-el-20  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-13121'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5g93ge-25a7dcad82ba313b0687f3fafa091c42\">\n.flex_column.av-5g93ge-25a7dcad82ba313b0687f3fafa091c42{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5g93ge-25a7dcad82ba313b0687f3fafa091c42 av_one_third  avia-builder-el-21  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5acd9y-89520884551aa489d0a4c5e43600a505\">\n.flex_column.av-5acd9y-89520884551aa489d0a4c5e43600a505{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5acd9y-89520884551aa489d0a4c5e43600a505 av_two_third  avia-builder-el-22  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-4zjbvi-7dbfc8181ae9cc6fa06133f13feb2dfd '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>\u041f\u0420\u0418\u041c\u0415\u0420\u0418<\/h2>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4waa52-3ccd8cf1d3c069025e361873d9227fd4\">\n#top .hr.av-4waa52-3ccd8cf1d3c069025e361873d9227fd4{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-4waa52-3ccd8cf1d3c069025e361873d9227fd4 .hr-inner{\nwidth:300px;\nborder-color:#ff5800;\n}\n<\/style>\n<div  class='hr av-4waa52-3ccd8cf1d3c069025e361873d9227fd4 hr-custom  avia-builder-el-24  el_after_av_textblock  el_before_av_textblock  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-4r02x2-f0e7758af9a78845e06001097cd2fca9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p id=\"u22363-2\"><strong>\u041f\u0440\u0438\u043c\u0435\u0440\u0438 \u0437\u0430 \u0443\u043f\u043e\u0442\u0440\u0435\u0431\u0430 \u043d\u0430 \u0440\u0430\u043c\u043a\u0430\u0442\u0430<\/strong><br \/>\n(\u043f\u0440\u0438\u043c\u0435\u0440\u0438\u0442\u0435 \u0441\u0430 \u0432\u044a\u0432 \u0444\u0430\u0439\u043b\u043e\u0432\u0435 \u0437\u0430 \u0441\u0432\u0430\u043b\u044f\u043d\u0435 \u0438 \u0441\u0430 \u043d\u0430 \u0430\u043d\u0433\u043b\u0438\u0439\u0441\u043a\u0438 \u0435\u0437\u0438\u043a, \u0431\u0435\u043b. \u043f\u0440.)<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-4llq06-39b953d4942738d431b31d7820f5cf78 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock framework-case-studies'  itemprop=\"text\" ><p>THE STROKE ASSOCIATION<a class=\"framework-button\" href=\"https:\/\/amec.blazedev.co.uk\/amecframework\/assets\/ph-framework-case-study-stroke-association.pdf\" target=\"_blank\" rel=\"noopener\">DOWNLOAD<\/a><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-4dxf8u-146329588ab30c8fc415d06aff61f580 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock framework-case-studies'  itemprop=\"text\" ><p>NHS BLOOD &#038; TRANSPLANT<a class=\"framework-button\" href=\"https:\/\/amec.blazedev.co.uk\/amecframework\/assets\/ph-framework-casestudy-nhs-blood-and-transplant.pdf\" target=\"_blank\" rel=\"noopener\">DOWNLOAD<\/a><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-47f5lq-7d81cb470d871661dab1b064c50a9847 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock framework-case-studies'  itemprop=\"text\" ><p id=\"u10289-2\">STONER SLOTH<a class=\"framework-button\" href=\"https:\/\/amec.blazedev.co.uk\/amecframework\/assets\/jm-stoner-sloth-case-study.pdf\" target=\"_blank\" rel=\"noopener\">DOWNLOAD<\/a><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-43ekcu-2b8067cf95ec2d199eb979baa75d8812 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div id=\"u22363-4\" class=\"ts-Default-Link-Style--copy clearfix colelem shared_content\" data-content-guid=\"u22363-4_content\">\n<div id=\"u22372-4\" class=\"ts-Default-Link-Style--copy clearfix colelem shared_content\" data-content-guid=\"u22372-4_content\">\n<p id=\"u22372-2\"><strong>\u041f\u0440\u0438\u043c\u0435\u0440\u0438 \u0437\u0430 \u0438\u043d\u0442\u0435\u0433\u0440\u0438\u0440\u0430\u043d\u0438 \u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0438<\/strong><\/p>\n<\/div>\n<div id=\"pu10240-4\" class=\"clearfix colelem shared_content\" data-content-guid=\"pu10240-4_content\"><\/div>\n<\/div>\n<div id=\"pu10283-4\" class=\"clearfix colelem shared_content\" data-content-guid=\"pu10283-4_content\"><\/div>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-3ym392-a4fcbbf9fc729cb16378027457b075f8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock framework-case-studies'  itemprop=\"text\" ><p id=\"u10289-2\">WHO REALLY WON CHRISTMAS?<a class=\"framework-button\" href=\"https:\/\/amec.blazedev.co.uk\/amecframework\/assets\/who-really-won-christmas.pdf\" target=\"_blank\" rel=\"noopener\">DOWNLOAD<\/a><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-3qzp5y-f626e77d44d9a8559b662176927f09fe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock framework-case-studies'  itemprop=\"text\" ><p id=\"u10289-2\">THE SOCIAL PR VIRTUOSO<a class=\"framework-button\" href=\"https:\/\/amec.blazedev.co.uk\/amecframework\/assets\/sb-case-study-social-pr-virtuoso.pdf\" target=\"_blank\" rel=\"noopener\">DOWNLOAD<\/a><\/p>\n<\/div><\/section><\/p><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='further-reading'  class='avia-section av-3loq5y-e4183e7b241df63a48039497f3c4ed52 main_color avia-section-default avia-no-shadow  avia-builder-el-32  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-13121'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3g7372-989a06e9cec482694e5c3db02c4c87c8\">\n.flex_column.av-3g7372-989a06e9cec482694e5c3db02c4c87c8{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3g7372-989a06e9cec482694e5c3db02c4c87c8 av_one_third  avia-builder-el-33  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-39vz9q-73ce0f4c2db9db8d7350b3c1bc5f6029\">\n.flex_column.av-39vz9q-73ce0f4c2db9db8d7350b3c1bc5f6029{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-39vz9q-73ce0f4c2db9db8d7350b3c1bc5f6029 av_two_third  avia-builder-el-34  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-34bmb2-847fe202d6ff971e88ef90c38362d412 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div id=\"u2082-4\" class=\"clearfix colelem shared_content\" data-content-guid=\"u2082-4_content\">\n<h2 id=\"u2082-2\">\u0414\u041e\u041f\u042a\u041b\u041d\u0418\u0422\u0415\u041b\u041d\u0410 \u041b\u0418\u0422\u0415\u0420\u0410\u0422\u0423\u0420\u0410 \/ \u0411\u0418\u0411\u041b\u0418\u041e\u0413\u0420\u0410\u0424\u0418\u042f<\/h2>\n<\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-113qm-3b4d2802af7e7181c0900ae21e6ff42e\">\n#top .hr.av-113qm-3b4d2802af7e7181c0900ae21e6ff42e{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-113qm-3b4d2802af7e7181c0900ae21e6ff42e .hr-inner{\nwidth:300px;\nborder-color:#ff5800;\n}\n<\/style>\n<div  class='hr av-113qm-3b4d2802af7e7181c0900ae21e6ff42e hr-custom  avia-builder-el-36  el_after_av_textblock  el_before_av_textblock  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-2qeqo6-08d8f3d498d6b4cd37b66548e13a54b2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div id=\"u22363-4\" class=\"ts-Default-Link-Style--copy clearfix colelem shared_content\" data-content-guid=\"u22363-4_content\">\n<h3 id=\"u22363-2\">\u041e\u0426\u0415\u041d\u041a\u0410 \u041d\u0410 \u041a\u041e\u041c\u0423\u041d\u0418\u041a\u0410\u0426\u0418\u042f\u0422\u0410 \u0418 \u0412\u0420\u042a\u0417\u041a\u0418\u0422\u0415 \u0421 \u041e\u0411\u0429\u0415\u0421\u0422\u0412\u0415\u041d\u041e\u0421\u0422\u0422\u0410<\/h3>\n<h4>\u0410\u041a\u0410\u0414\u0415\u041c\u0418\u0427\u041d\u0418 \u041a\u041d\u0418\u0413\u0418 \u0418 \u0413\u041b\u0410\u0412\u0418 \u041e\u0422 \u041a\u041d\u0418\u0413\u0418<\/h4>\n<p id=\"u2076-6\">\n<\/div>\n<div id=\"pu10283-4\" class=\"clearfix colelem shared_content\" data-content-guid=\"pu10283-4_content\"><\/div>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-2k4m8m-489ed508022c685645a284b95300c5ac '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock academic-books'  itemprop=\"text\" ><p>\u041f\u0440\u0438\u044f\u0442\u0435\u043b\u0438\u0442\u0435 \u0438 \u043f\u0430\u0440\u0442\u043d\u044c\u043e\u0440\u0438\u0442\u0435 \u043d\u0430 AME\u041a \u0432 \u0431\u0440\u0430\u043d\u0448\u0430 \u043e\u0442 \u0418\u043d\u0441\u0442\u0438\u0442\u0443\u0442\u0430 \u0437\u0430 \u0432\u0440\u044a\u0437\u043a\u0438 \u0441 \u043e\u0431\u0449\u0435\u0441\u0442\u0432\u0435\u043d\u043e\u0441\u0442\u0442\u0430 (IPR), \u0431\u0430\u0437\u0438\u0440\u0430\u043d \u0432 \u0421\u0410\u0429, \u0438\u043c\u0430\u0442 \u043e\u0442\u043b\u0438\u0447\u043d\u0430 \u0411\u044f\u043b\u0430 \u043a\u043d\u0438\u0433\u0430 &#8222;<a href=\"https:\/\/www.instituteforpr.org\/wp-content\/uploads\/Setting_PR_Objectives.pdf\" target=\"_blank\" rel=\"noopener\">\u041d\u0430\u0441\u043e\u043a\u0438 \u0437\u0430 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u044f\u043d\u0435 \u043d\u0430 \u0438\u0437\u043c\u0435\u0440\u0438\u043c\u0438 \u0446\u0435\u043b\u0438 \u0432 \u043e\u0431\u043b\u0430\u0441\u0442\u0442\u0430 \u043d\u0430 \u0432\u0440\u044a\u0437\u043a\u0438\u0442\u0435 \u0441 \u043e\u0431\u0449\u0435\u0441\u0442\u0432\u0435\u043d\u043e\u0441\u0442\u0442\u0430<\/a>&#8222;, \u0447\u0438\u0438\u0442\u043e \u0430\u0432\u0442\u043e\u0440\u0438 \u0441\u0430 \u041a\u043e\u043c\u0438\u0441\u0438\u044f\u0442\u0430 \u0437\u0430 \u0438\u0437\u043c\u0435\u0440\u0432\u0430\u043d\u0435 \u043a\u044a\u043c IPR, \u0430 \u0440\u044a\u043a\u043e\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u0438 \u0441\u0430 \u0424\u043e\u0440\u0435\u0441\u0442 \u0423. \u0410\u043d\u0434\u0435\u0440\u0441\u044a\u043d, \u043a\u043e\u043d\u0441\u0443\u043b\u0442\u0430\u043d\u0442 \u043f\u043e \u043f\u043b\u0430\u043d\u0438\u0440\u0430\u043d\u0435 \u0438 \u043e\u0446\u0435\u043d\u043a\u0430, \u041b\u0438\u043d\u0434\u0430 \u0425\u0430\u0434\u043b\u0438, \u0414\u0435\u0439\u0432\u0438\u0434 \u0420\u043e\u043a\u043b\u0430\u043d\u0434 \u0438 \u041c\u0430\u0440\u043a \u0423\u0430\u0439\u043d\u044a\u0440. \u041a\u043d\u0438\u0433\u0430\u0442\u0430 &#8222;\u041d\u0430\u0441\u043e\u043a\u0438 \u0437\u0430 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u044f\u043d\u0435 \u043d\u0430 \u0438\u0437\u043c\u0435\u0440\u0438\u043c\u0438 \u0446\u0435\u043b\u0438 \u0432 \u043e\u0431\u043b\u0430\u0441\u0442\u0442\u0430 \u043d\u0430 \u0432\u0440\u044a\u0437\u043a\u0438\u0442\u0435 \u0441 \u043e\u0431\u0449\u0435\u0441\u0442\u0432\u0435\u043d\u043e\u0441\u0442\u0442\u0430&#8220; \u043c\u043e\u0436\u0435 \u0434\u0430 \u0431\u044a\u0434\u0435 \u0438\u0437\u0442\u0435\u0433\u043b\u0435\u043d\u0430 \u043e\u0442 <a href=\"https:\/\/www.instituteforpr.org\/wp-content\/uploads\/Setting_PR_Objectives.pdf\" target=\"_blank\" rel=\"noopener\">\u0442\u0443\u043a<\/a>.<\/p>\n<p id=\"u2076-6\">Daymon, C., &#038; Holloway, I. (2011). Qualitative research methods in public relations and marketing communications (2nd ed.). Abingdon, UK: Routledge.<\/p>\n<p id=\"u2076-8\">Blanchard, O. (2011). Social media ROI: Managing and measuring social media efforts in your organization. Indianapolis, IN: Que; Boston, MA: Pearson.<\/p>\n<p id=\"u2076-10\">Brody, E., &#038; Stone, G. (1989). Public relations research. New York, NY: Praeger.<\/p>\n<p id=\"u2076-12\">Broom, G., &#038; Dozier, D. (1990). Using research in public relations: Applications to program management. Englewood Cliffs, NJ: Prentice-Hall.<\/p>\n<p id=\"u2076-14\">Broom, G., &#038; Macnamara, J. (2009). Evaluating the program. In G. Broom, Cutlip &#038; Center\u2019s effective public relations (10th ed., pp. 349\u2013376). Upper Saddle River, NJ: Prentice Hall.<\/p>\n<p id=\"u2076-16\">Devereaux Ferguson, S. (1999). Constructing a theoretical framework for evaluating public relations programs and activities. In M. Roloff (Ed.). Communication yearbook 21 (pp. 191\u2013229). Thousand Oaks, CA: Sage.<\/p>\n<p id=\"u2076-18\">Ehling, W. (1992). Estimating the value of public relations and communication to an organization. In J. Grunig (Ed.), Excellence in public relations and communication management (pp. 617\u2013638). Hillsdale, NJ: Lawrence Erlbaum.<\/p>\n<p id=\"u2076-20\">Gregory A., &#038; White, J. (2008). Introducing the Chartered Institute of Public Relations initiative: Moving on from talking about evaluation to incorporating it into better management of the practice. In B. van Ruler, A. Ver\u010di\u010d, &#038; D. Ver\u010di\u010d (Eds.), Public relations metrics, research and evaluation (pp. 307\u2013317). New York, NY: Routledge.<\/p>\n<p id=\"u2076-22\">Grunig, J. (2008). Conceptualizing quantitative research in public relations. In B. van Ruler, A. Ver\u010di\u010d, &#038; D. Ver\u010di\u010d (Eds.), Public relations metrics, research and evaluation (pp. 88\u2013119). New York, NY: Routledge.<\/p>\n<p id=\"u2076-24\">Grunig, L., Grunig, J., &#038; Dozier, D. (2002). Excellent organizations and effective organizations: A study of communication management in three countries. Mahwah, NJ: Lawrence Erlbaum.<\/p>\n<p id=\"u2076-26\">Li, C., &#038; Stacks, D. (2015). Measuring the impact of social media on business profit and success. New York, NY: Peter Lang.<\/p>\n<p id=\"u2076-28\">Likely, F., &#038; Watson, T. (2013). Measuring the edifice: Public relations measurement and evaluation practice over the course of 40 years. In K. Sriramesh, A. Zerfass, &#038; J. Kim, (Eds.), Public relations and communication management: Current trends and emerging topics (pp. 143\u2013162). New York, NY: Routledge. Available at http:\/\/eprints.bournemouth.ac.uk\/20494\/<\/p>\n<p id=\"u2076-30\">Macnamara, J. (2002). Research and evaluation. In C. Tymson &#038; P. Lazar, The new Australian and New Zealand public relations manual (21st Century ed., pp. 100\u2013134). 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Two-way communication based on quantitative research and measurement. In E. Toth (Ed.), The future of excellence in public relations and communication management: Challenges for the next generation (pp. 67\u201384). Mahwah, NJ; Lawrence Erlbaum.<\/p>\n<p id=\"u2076-46\">Theaker, A. (2012). The public relations handbook (4th ed.). Abingdon, UK: Routledge.\u00a0 van Ruler, B., Ver\u010di\u010d, A., &#038; Ver\u010di\u010d, D. (Eds.). (2008). Public relations metrics: Research and evaluation. New York, NY: Routledge.<\/p>\n<p id=\"u2076-48\">Watson, T. (1996). New models for evaluating public relations practice. In B. Baerns &#038; J. Klewes (Eds.), Jahrbuch public relations (pp. 50\u201362). Dusseldorf: Econ Verlag.<\/p>\n<p id=\"u2076-50\">Watson, T., &#038; Noble, P. (2005). Evaluating public relations: A best practice guide to public relations planning, research and evaluation. London, UK: Kogan Page.<\/p>\n<p id=\"u2076-52\">Watson, T., &#038; Noble, P. (2007). Evaluating public relations: A best practice guide to public relations planning, research and evaluation (2nd ed.). London, UK: Kogan Page.<\/p>\n<p id=\"u2076-54\">Watson, T., &#038; Noble, P. (2014). Evaluating Public Relations: A best practice guide to public relations planning, research and evaluation (3rd ed.). London, UK: Kogan Page.<\/p>\n<p id=\"u2076-56\">Weiner, Mark (2006) Unleashing the Power of PR: A contrarian\u2019s guide to Marketing and communications US: Wiley<\/p>\n<p id=\"u2076-58\">Zerfass, A. (2008). Corporate communication revisited: Integrating business strategy and strategic communication. In A. Zerfass, B. Van Ruler, &#038; K. Sriramesh (Eds.), Public relations research: European and international perspectives and innovations (pp. 65-96). Wiesbaden: VS Verlag f\u00fcr Sozialwissenschaften.<\/p>\n<p id=\"u2076-60\">Zerfass, A., van Ruler, B., &#038; Sriramesh, K. (Eds.). (2008). Public Relations Research: European and International Perspectives and Innovations. Wiesbaden, Germany: VS Verlag fur Sozialwissenschaften (Springer Science + Business Media).<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-2c77jq-3c8baecdb7baa1b2eabc553f74c799b5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4>ACADEMIC ARTICLES AND REFEREED CONFERENCE PAPERS<\/h4>\n<p id=\"u2076-65\">Baskin, O., Hahn, J., Seaman, S., &#038; Reines, D. (2010). Perceived effectiveness and implementation of public relations measurement and evaluation tools among European providers and consumers of PR services. Public Relations Review, 36, 105\u2013111.<\/p>\n<p id=\"u2076-67\">Distaso, M., McCorkindale, T., &#038; Wright, D. (2011). How public relations executives perceive and measure the impact of social media in their organizations. Public Relations Review, 37(3), 325\u2013328.<\/p>\n<p id=\"u2076-72\">Available at: \u00a0<a class=\"nonblock\" href=\"https:\/\/www.researchgate.net\/publication\/251582796_How_public_relations_executives_perceive_and_measure_the_impact_of_social_media_in_their_organizations\" target=\"_blank\" rel=\"noopener\">https:\/\/www.researchgate.net\/publication\/251582796_How_public_relations_executives_perceive_and_measure_the_impact_of_social_media_in_their_organizations<\/a><\/p>\n<p id=\"u2076-74\">Donsbach, W., &#038; Brade, A. (2011). Nothing is as practical as a good theory: What communication research can offer to the practice of political communication. The International Journal of Press\/Politics, 16(4), 508\u2013522,<\/p>\n<p id=\"u2076-79\">Fairchild, M. (2006). Evaluating public relations: a best practice guide to public relations planning, research and evaluation. Journal of Communication Management, 10(1), 113\u2013115.\u00a0<a class=\"nonblock\" href=\"http:\/\/www.emeraldinsight.com\/doi\/abs\/10.1108\/13632540210807125\" target=\"_blank\" rel=\"noopener\">http:\/\/www.emeraldinsight.com\/doi\/abs\/10.1108\/13632540210807125<\/a><\/p>\n<p id=\"u2076-81\">Fleisher, C., &#038; Mahaffy, D. (1997). A balanced scorecard approach to public relations management assessment. Public Relations Review, 23(2), 117\u2013123.<\/p>\n<p id=\"u2076-83\">Gregory, A. (2001). Public relations and evaluation: Does the reality match the rhetoric. Journal of Marketing Communications, 7, 171\u2013189.<\/p>\n<p id=\"u2076-85\">Gregory, A., &#038; Watson, T. (2008). Defining the gap between research and practice in public relations programme evaluation: Towards a new research agenda. Journal of Marketing Communications, 24(5), 337\u2013350.<\/p>\n<p id=\"u2076-87\">Lee, L., &#038; Yoon, Y. (2010). Return on investment (ROI) of international public relations: A country-level analysis. Public Relations Review, 36(1), 15\u201320.<\/p>\n<p id=\"u2076-89\">Lindenmann, W. (1990). Research, evaluation and measurement: A national perspective. Public Relations Review, 16(2), 3\u201316.<\/p>\n<p id=\"u2076-91\">Lindenman, W. (1993). An \u2018effectiveness yardstick\u2019 to measure public relations success. Public Relations Quarterly, 38(1), 7\u20139.<\/p>\n<p id=\"u2076-93\">Lindenmann, W. (1998). Only PR outcomes count: That is the real bottom line. Journal of Communication Management, 3(1), 66\u201373.<\/p>\n<p id=\"u2076-95\">Macnamara, J. (1992). Evaluation of public relations: The Achilles Heel of the public relations profession. International Public Relations Review, 15(2), 19\u201325.<\/p>\n<p id=\"u2076-100\">Macnamara, J. (2005). Media content analysis: Its uses, benefits and best practice methodology. Asia Pacific Public Relations Review, 6(1), 1\u201334. Available at <a class=\"nonblock\" href=\"http:\/\/amecorg.com\/wp-content\/uploads\/2011\/10\/Media-Content-Analysis-Paper.pdf\" target=\"_blank\" rel=\"noopener\">http:\/\/amecorg.com\/wp-content\/uploads\/2011\/10\/Media-Content-Analysis-Paper.pdf<\/a><\/p>\n<p id=\"u2076-105\">Macnamara, J. (2014). The \u2018toe bone to the head bone\u2019 logic model to connect PR and corporate communication to organization outcomes. PRism, 11(1), 1\u201315. Available at <a class=\"nonblock\" href=\"http:\/\/www.prismjournal.org\/homepage.html\" target=\"_blank\" rel=\"noopener\">http:\/\/www.prismjournal.org\/homepage.html<\/a><\/p>\n<p id=\"u2076-107\">Macnamara J. (2014). Emerging international standards for measurement and evaluation of public relations: A critical analysis. Public Relations Inquiry, 3(1), 7\u201328.<\/p>\n<p id=\"u2076-109\">Macnamara, J. (2015). Breaking the measurement and evaluation deadlock: A new approach and model. Journal of Communication Management, 19(4), 1\u201318.<\/p>\n<p id=\"u2076-111\">Meng J., &#038; Berger, B. (2012). Measuring return on investment (ROI) organizations\u2019 internal communication effort. Journal of Communication Management, 16(4), 332\u201354.<\/p>\n<p id=\"u2076-113\">Michaelson, D., &#038; Stacks, D. (2011). Standardization in public relations measurement and evaluation. Public Relations Journal, 5(2), 1\u201322.<\/p>\n<p id=\"u2076-118\">Michaelson, D., Wright, D., &#038; Stacks, D. (2012). Evaluating efficacy in public relations\/corporate communication programming: Towards establishing standards of campaign performance. Public Relations Journal, 6(5), 1\u201324. Available at\u00a0<a class=\"nonblock\" href=\"http:\/\/www.prsa.org\/Intelligence\/PRJournal\/Vol6\/No5\/\" target=\"_blank\" rel=\"noopener\">http:\/\/www.prsa.org\/Intelligence\/PRJournal\/Vol6\/No5\/<\/a><\/p>\n<p id=\"u2076-120\">Noble, P., &#038; Watson, T. (1999). Applying a unified public relations evaluation model in a European context. Paper presented to Transnational Communication in Europe: Practice and Research International Congress, Berlin.<\/p>\n<p id=\"u2076-125\">Stacks, D., &#038; Bowen, S. (2013). Toward the establishment of ethical standardization in public relations research, measurement and evaluation. Public Relations Journal, 7(3), 1\u201328. Available at\u00a0<a class=\"nonblock\" href=\"http:\/\/www.prsa.org\/intelligence\/prjournal\/documents\/2013_stacksbowen.pdf\" target=\"_blank\" rel=\"noopener\">http:\/\/www.prsa.org\/intelligence\/prjournal\/documents\/2013_stacksbowen.pdf<\/a><\/p>\n<p id=\"u2076-130\">Watson, T. (2005). ROI or evidence-based PR: The language of public relations evaluation. Prism, 3(1). Available at\u00a0<a class=\"nonblock\" href=\"http:\/\/www.prismjournal.org\/fileadmin\/Praxis\/Files\/Journal_Files\/Issue3\/Watson.pdf\" target=\"_blank\" rel=\"noopener\">http:\/\/www.prismjournal.org\/fileadmin\/Praxis\/Files\/Journal_Files\/Issue3\/Watson.pdf<\/a><\/p>\n<p id=\"u2076-132\">Watson, T. (2008). Public relations research priorities: A Delphi study. Journal of Communication Management, 12(2), 104\u2013123.<\/p>\n<p id=\"u2076-134\">Watson, T. (2012). The evolution of public relations measurement and evaluation. Public Relations Review, 38(3), 390\u2013398.<\/p>\n<p id=\"u2076-139\">Watson, T., &#038; Zerfass, A. (2011). Return on investment in public relations: A critique of concepts used by practitioners from communication and management sciences perspectives. PRism, 8(1), 1\u201314. Available at\u00a0<a class=\"nonblock\" href=\"http:\/\/www.prismjournal.org\/vol8_1.html\" target=\"_blank\" rel=\"noopener\">http:\/\/www.prismjournal.org\/vol8_1.html<\/a><\/p>\n<p id=\"u2076-141\">Xavier, R., Patel, A., Johnston, K., Watson, T., &#038; Simmons, P. (2005). Using evaluation techniques and performance claims to demonstrate public relations impact: An Australian perspective. Public Relations Review, 31(3), 417\u2013424.<\/p>\n<p id=\"u2076-143\">Zerfass, A. (2009). Institutionalizing strategic communication: Theoretical analysis and empirical evidence. International Journal of Strategic Communication, 3, 69 \u201371.<\/p>\n<p id=\"u2076-148\">Zerfass, A. (2010). Assuring rationality and transparency in corporate communications. Theoretical foundations and empirical findings on communication controlling and communication performance management. In M. Dodd &#038; K. Yamamura (Eds.), Ethical Issues for Public Relations Practice in a Multicultural World, 13th International Public Relations Research Conference (pp. 947\u2013966). Gainesville, FL: Institute for Public Relations. Available at <a class=\"nonblock\" href=\"http:\/\/iprrc.org\/paperinfo_proceedings\" target=\"_blank\" rel=\"noopener\">http:\/\/iprrc.org\/paperinfo_proceedings<\/a><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-286use-dfea2b47171981c25df5b5870b2b8e05 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4>ONLINE ARTICLES AND PROFESSIONAL PAPERS<\/h4>\n<p id=\"u2076-156\">Carroll, T., &#038; Stacks, D. (2004). Bibliography of public relations measurement. Gainesville, FL: Institute for Public Relations. Available at <a class=\"nonblock\" href=\"http:\/\/www.instituteforpr.org\/wp-content\/uploads\/PRM_Bibliography.pdf\" target=\"_blank\" rel=\"noopener\">http:\/\/www.instituteforpr.org\/wp-content\/uploads\/PRM_Bibliography.pdf<\/a><\/p>\n<p id=\"u2076-161\">Childers, L., &#038; Grunig, J. (1999). Guidelines for measuring relationship in public relations. Gainesville, FL: Institute for Public Relations. Available at <a class=\"nonblock\" href=\"http:\/\/www.instituteforpr.org\/measuring-relationships\/\" target=\"_blank\" rel=\"noopener\">http:\/\/www.instituteforpr.org\/measuring-relationships\/<\/a><\/p>\n<p id=\"u2076-166\">Eisenmann, M., O\u2019Neil, J., &#038; Geddes, D. (2015). An examination of the validity, reliability and best practice related to the standards for traditional media. Research Journal of the Institute for Public Relations, 2(1), 1\u201329. Available at\u00a0<a class=\"nonblock\" href=\"http:\/\/www.instituteforpr.org\/examination-validity-reliability-best-practices-related-standards-traditional-media\/\" target=\"_blank\" rel=\"noopener\">http:\/\/www.instituteforpr.org\/examination-validity-reliability-best-practices-related-standards-traditional-media\/<\/a><\/p>\n<p id=\"u2076-171\">European Commission. (2014, August). Measuring the European Commission\u2019s communication: Technical and methodological report. Available at <a class=\"nonblock\" href=\"http:\/\/ec.europa.eu\/dgs\/communication\/about\/evaluation\/index_en.htm\" target=\"_blank\" rel=\"noopener\">http:\/\/ec.europa.eu\/dgs\/communication\/about\/evaluation\/index_en.htm<\/a><\/p>\n<p id=\"u2076-176\">Henningsen, A., Traverse Healy, K., Gregory, A. Johannsen, A., Allison, R., Bozeat, N., &#038; Domaradzki, L. (2014, August 1). Measuring the European Commission\u2019s communication: Technical and methodological report. Available at\u00a0<a class=\"nonblock\" href=\"http:\/\/ec.europa.eu\/dgs\/communication\/about\/evaluation\/index_en.htm\" target=\"_blank\" rel=\"noopener\">http:\/\/ec.europa.eu\/dgs\/communication\/about\/evaluation\/index_en.htm<\/a><\/p>\n<p id=\"u2076-181\">Huhn, J., Sass, J., &#038; Storck, C. (2011). Communication controlling: How to maximize and demonstrate the value creation through communication. Berlin, Germany: German Public Relations Association (DPRG). Available at<a class=\"nonblock\" href=\"http:\/\/www.quadriga.eu\/_files\/downloads\/2011-11-16_position-paper_com-controlling.pdf\" target=\"_blank\" rel=\"noopener\">http:\/\/www.quadriga.eu\/_files\/downloads\/2011-11-16_position-paper_com-controlling.pdf<\/a><\/p>\n<p id=\"u2076-186\">Jeffrey, A. (2015). How to measure social media: Linking PR activities to target audience effects. The Measurement Standard, January 10. Available at <a class=\"nonblock\" href=\"http:\/\/www.themeasurementstandard.com\/2015\/01\/measure-social-media-choosing-tools-benchmarking\" target=\"_blank\" rel=\"noopener\">http:\/\/www.themeasurementstandard.com\/2015\/01\/measure-social-media-choosing-tools-benchmarking<\/a><\/p>\n<p id=\"u2076-191\">Likely, F. (2012). Principles for the use of return on investment (ROI), Benefit-cost ratio (BCR) and cost-effectiveness analysis (CEA) financial metrics in a public relations\/communication (PR\/C) department. Paper presented to the 15th International Public Relations Research Conference, 8\u201310 March, Miami, FL. Available at <a class=\"nonblock\" href=\"http:\/\/www.instituteforpr.org\/wp-content\/uploads\/15th-IPRRC-Proceedings1.pdf\" target=\"_blank\" rel=\"noopener\">http:\/\/www.instituteforpr.org\/wp-content\/uploads\/15th-IPRRC-Proceedings1.pdf<\/a><\/p>\n<p id=\"u2076-196\">Likely, F., Rockland, D., &#038; Weiner, M. (2006). Perspectives on the ROI of media relations publicity efforts. Gainesville, FL: Institute for Public Relations. Available at <a class=\"nonblock\" href=\"http:\/\/www.instituteforpr.org\/research_single\/perspectives_on_the_roi\/\" target=\"_blank\" rel=\"noopener\">http:\/\/www.instituteforpr.org\/research_single\/perspectives_on_the_roi\/<\/a><\/p>\n<p id=\"u2076-201\">Lindenmann, W. (1997). Using research to measure the effectiveness of PR programs. Quirk\u2019s Marketing Research. Retrieved from <a class=\"nonblock\" href=\"http:\/\/www.quirks.com\/articles\/a1997\/19970204.aspx\" target=\"_blank\" rel=\"noopener\">http:\/\/www.quirks.com\/articles\/a1997\/19970204.aspx<\/a><\/p>\n<p id=\"u2076-206\">Lindenmann, W. (1997). Guidelines and standards for measuring and evaluating PR effectiveness. PR Pundit. Available at\u00a0<a class=\"nonblock\" href=\"http:\/\/prpundit.com\/pdf\/prTools\/MeasuringandEvaluatingPREffectiveness.pdf\" target=\"_blank\" rel=\"noopener\">http:\/\/prpundit.com\/pdf\/prTools\/MeasuringandEvaluatingPREffectiveness.pdf<\/a><\/p>\n<p id=\"u2076-211\">Lindenmann, W. (2001). Research doesn\u2019t have to put you in the poorhouse. Gainesville, FL: Institute for Public Relations. Available at <a class=\"nonblock\" href=\"http:\/\/www.instituteforpr.org\/topics\/research-savings\" target=\"_blank\" rel=\"noopener\">http:\/\/www.instituteforpr.org\/topics\/research-savings<\/a><\/p>\n<p id=\"u2076-216\">Lindenmann, W. (1997\/2003). Guidelines for measuring the effectiveness of PR programs and activities. Gainsville, FL: Institute for Public Relations. Retrieved <a class=\"nonblock\" href=\"http:\/\/www.instituteforpr.org\/wp-content\/uploads\/2002_MeasuringPrograms.pdf\" target=\"_blank\" rel=\"noopener\">http:\/\/www.instituteforpr.org\/wp-content\/uploads\/2002_MeasuringPrograms.pdf<\/a> (Original work published 1997)<\/p>\n<p id=\"u2076-221\">Macnamara, J. (2014). Breaking the PR measurement and evaluation deadlock: A new approach and model. Paper presented to the AMEC Summit on Measurement, Amsterdam, The Netherlands. Available at\u00a0<a class=\"nonblock\" href=\"http:\/\/amecorg.com\/downloads\/amsterdam2014\/Breaking-the-PR-Measurement-Deadlock-A-New-Approach-and-Model-Jim-Macnamara.pdf\" target=\"_blank\" rel=\"noopener\">http:\/\/amecorg.com\/downloads\/amsterdam2014\/Breaking-the-PR-Measurement-Deadlock-A-New-Approach-and-Model-Jim-Macnamara.pdf<\/a><\/p>\n<p id=\"u2076-226\">McCorkindale, T., DiStaso, M. (2014). The state of social media research: Where are we now, where we were and what it means for public relations. Research Journal of the Institute for Public Relations, 1(1), 1\u201317. Available at\u00a0<a class=\"nonblock\" href=\"http:\/\/www.instituteforpr.org\/state-social-media-research-now-means-public-relations\" target=\"_blank\" rel=\"noopener\">http:\/\/www.instituteforpr.org\/state-social-media-research-now-means-public-relations<\/a><\/p>\n<p id=\"u2076-231\">Sinickas, A. (2003). Focus on behaviour change to prove ROI. Strategic Communication Management, 7(6), 12\u201313. Available at\u00a0<a class=\"nonblock\" href=\"http:\/\/www.sinicom.com\/Sub%20Pages\/pubs\/articles\/article58.pdf\" target=\"_blank\" rel=\"noopener\">http:\/\/www.sinicom.com\/Sub%20Pages\/pubs\/articles\/article58.pdf<\/a><\/p>\n<p id=\"u2076-236\">Skelley, L., &#038; Ziviani, M. (2012). Measuring PR performance across borders: How a global programme works. In PR Professionals Definitive Guide to Measurement, Association for Measurement and Evaluation of Communication, London, UK. Available at\u00a0<a class=\"nonblock\" href=\"http:\/\/prguidetomeasurement.org\/wp-content\/uploads\/2013\/04\/Chapter-5-Laura-Skelley-Michael-Ziviani.pdf\" target=\"_blank\" rel=\"noopener\">http:\/\/prguidetomeasurement.org\/wp-content\/uploads\/2013\/04\/Chapter-5-Laura-Skelley-Michael-Ziviani.pdf<\/a><\/p>\n<p id=\"u2076-241\">Smith, B. (2008). Representing PR in the marketing mix: A study on public relations variables in marketing mix modelling. Gainesville, FL: Institute for Public Relations. Available at <a class=\"nonblock\" href=\"http:\/\/www.instituteforpr.org\/wp-content\/uploads\/BG_SmithKetchum.pdf\" target=\"_blank\" rel=\"noopener\">http:\/\/www.instituteforpr.org\/wp-content\/uploads\/BG_SmithKetchum.pdf<\/a><\/p>\n<p id=\"u2076-246\">Solis, B. (2010). ROI: How to measure return on investment in social media. @Brian Solis, 22 February. Available at\u00a0<a class=\"nonblock\" href=\"http:\/\/www.briansolis.com\/2010\/02\/roi-how-to-measure-return-on-investment-in-social-media\" target=\"_blank\" rel=\"noopener\">http:\/\/www.briansolis.com\/2010\/02\/roi-how-to-measure-return-on-investment-in-social-media<\/a><\/p>\n<p id=\"u2076-251\">DPRG\/ICV framework for communication controlling. Available at\u00a0<a class=\"nonblock\" href=\"http:\/\/www.communicationcontrolling.de\/en\/positions\/framework.html\" target=\"_blank\" rel=\"noopener\">http:\/\/www.communicationcontrolling.de\/en\/positions\/framework.html<\/a><\/p>\n<p id=\"u2076-256\">European Commission. (2015, July). Toolkit for the evaluation of the communication activities. Retrieved from\u00a0<a class=\"nonblock\" href=\"http:\/\/ec.europa.eu\/dgs\/communication\/about\/evaluation\/index_en.htm\" target=\"_blank\" rel=\"noopener\">http:\/\/ec.europa.eu\/dgs\/communication\/about\/evaluation\/index_en.htm<\/a><\/p>\n<p id=\"u2076-258\">Fairchild, M. (2001). The IPR toolkit: Planning, research and evaluation for public relations success (2nd ed.). London, UK: Institute of Public Relations (now CIPR).<\/p>\n<p id=\"u2076-260\">Fairchild, F., &#038; O\u2019Conner, N. (1999). The public relations research and evaluation toolkit: How to measure the effectiveness of PR. London, UK: Institute of Public Relations (now CIPR).<\/p>\n<p id=\"u2076-265\">GCS (Government Communication Service). (2015). Evaluation Framework. Cabinet Office, Whitehall, London, UK. Available at\u00a0<a class=\"nonblock\" href=\"https:\/\/gcs.civilservice.gov.uk\/guidance\/evaluation\/tools-and-resources\" target=\"_blank\" rel=\"noopener\">https:\/\/gcs.civilservice.gov.uk\/guidance\/evaluation\/tools-and-resources<\/a><\/p>\n<p id=\"u2076-267\">IPRA (International Public Relations Association). (1994). Public relations evaluation: Professional accountability, Gold Paper No. 11, November. Geneva, Switzerland: Author.<\/p>\n<p id=\"u2076-269\">Lindenman, W. (1997). Guidelines for measuring and evaluating PR effectiveness. Gainesville, FL: Institute for Public Relations.<\/p>\n<p id=\"u2076-274\">Lindenmann, W. (1997\/2003). Guidelines for measuring the effectiveness of PR programs and activities. Gainesville, FL: Institute for Public Relations. Available at <a class=\"nonblock\" href=\"http:\/\/www.instituteforpr.org\/wp-content\/uploads\/2002_MeasuringPrograms.pdf\" target=\"_blank\" rel=\"noopener\">http:\/\/www.instituteforpr.org\/wp-content\/uploads\/2002_MeasuringPrograms.pdf<\/a> . (Revised version of original work 1997)<\/p>\n<p id=\"u2076-279\">Lindenmann, W. (2006). Public Relations Research for Planning and Evaluation. Resource booklet. Gainesville, FL: Institute for Public Relations. Available at <a class=\"nonblock\" href=\"http:\/\/www.instituteforpr.org\/wp-content\/uploads\/2006_Planning_Eval.pdf\" target=\"_blank\" rel=\"noopener\">http:\/\/www.instituteforpr.org\/wp-content\/uploads\/2006_Planning_Eval.pdf<\/a><\/p>\n<p id=\"u2076-284\">Public Relations Institute of Australia. (2014). Principles on best practice in research, measurement, and evaluation in public relations. Available at <a class=\"nonblock\" href=\"http:\/\/www.pria.com.au\/documents\/item\/6726\" target=\"_blank\" rel=\"noopener\">http:\/\/www.pria.com.au\/documents\/item\/6726<\/a><\/p>\n<p id=\"u2076-289\">Public Relations Institute of Australia. (2014). Media and social media content analysis guidelines. Available at\u00a0<a class=\"nonblock\" href=\"http:\/\/www.pria.com.au\/documents\/item\/6727\" target=\"_blank\" rel=\"noopener\">http:\/\/www.pria.com.au\/documents\/item\/6727<\/a><\/p>\n<p id=\"u2076-294\">Public Relations Society of America. (2014). Measurement resources. Available at\u00a0<a class=\"nonblock\" href=\"http:\/\/www.prsa.org\/intelligence\/businesscase\/measurementresources\" target=\"_blank\" rel=\"noopener\">http:\/\/www.prsa.org\/intelligence\/businesscase\/measurementresources<\/a><\/p>\n<p id=\"u2076-299\">Stacks, D., &#038; Bowen, S. (Eds.). (2013). Dictionary of public relations measurement and research. Gainesville FL: Institute for Public Relations. Available at <a class=\"nonblock\" href=\"http:\/\/www.instituteforpr.org\/topics\/dictionary-of-public-relations-measurement-and-research\/\" target=\"_blank\" rel=\"noopener\">http:\/\/www.instituteforpr.org\/topics\/dictionary-of-public-relations-measurement-and-research\/\u00a0<\/a><\/p>\n<p id=\"u2076-300\">\n<p id=\"u2076-302\">RESEARCH REPORTS<\/p>\n<p id=\"u2076-307\">Macnamara, J. (2014). The development of international standards for measurement and evaluation of public relations and corporate communication: A review. Sydney, NSW: Australian Centre for Public Communication, University of Technology Sydney. Available at <a class=\"nonblock\" href=\"https:\/\/www.uts.edu.au\/sites\/default\/files\/acpc-pr-measurement-and-evaluation-review.pdf\" target=\"_blank\" rel=\"noopener\">https:\/\/www.uts.edu.au\/sites\/default\/files\/acpc-pr-measurement-and-evaluation-review.pdf<\/a><\/p>\n<p id=\"u2076-312\">Wright, D., Gaunt, R., Leggetter, B., Daniels, M., &#038; Zerfass, A. (2009). Global survey of communications measurement 2009 \u2013 final report. London, UK: Association for Measurement and Evaluation of Communication. Available at <a class=\"nonblock\" href=\"http:\/\/amecorg.com\/wp-content\/uploads\/2011\/08\/Global-Survey-Communications_Measurement-20091.pdf\" target=\"_blank\" rel=\"noopener\">http:\/\/amecorg.com\/wp-content\/uploads\/2011\/08\/Global-Survey-Communications_Measurement-20091.pdf<\/a><\/p>\n<p id=\"u2076-316\">Zerfass, A., Ver\u010di\u010d, D., Verhoeven, P., Moreno, A., &#038; Tench, R. (2015). European communication monitor 2015. Brussels, Belgium: European Association for Communication Directors (EACD) and European Public Relations Education and Research Association (EUPRERA) in association with Helios Media, Berlin. Available at <a class=\"nonblock\" href=\"http:\/\/www.zerfass.de\/ECM-WEBSITE\/media\/ECM2015-Results-ChartVersion.pdf\" target=\"_blank\" rel=\"noopener\">http:\/\/www.zerfass.de\/ECM-WEBSITE\/media\/ECM2015-Results-ChartVersion.pdf<\/a><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-21rtnq-2c87c5ac5565d91a79d034f61b25824d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 id=\"u2076-319\">OTHER RESOURCES FOR PR AND COMMUNICATION EVALUATION<\/h4>\n<p id=\"u2076-324\">Geddes, D., Grunig, J., Likely, F., Lindenmann, W., Macleod, S., Macnamara, J. Mathes, R., Paine, K., Rockland, D., Stacks, D., &#038; Watson, T. (2010). Thought leaders in PR measurement. Available at\u00a0<a class=\"nonblock\" href=\"http:\/\/www.communicationcontrolling.de\/en\/resources\/interviews\/thought-leaders.html\" target=\"_blank\" rel=\"noopener\">http:\/\/www.communicationcontrolling.de\/en\/resources\/interviews\/thought-leaders.html\u00a0<\/a><\/p>\n<p id=\"u2076-329\">Institute for Public Relations Measurement Commission. (2015). Research and conversations. Available at\u00a0<a class=\"nonblock\" href=\"http:\/\/www.instituteforpr.org\/center\/ipr-measurement-center\/\" target=\"_blank\" rel=\"noopener\">http:\/\/www.instituteforpr.org\/center\/ipr-measurement-center\/<\/a><\/p>\n<p id=\"u2076-334\">Melcrum. (2015). Measurement and evaluation. Web site resources for internal communication. Available at\u00a0<a class=\"nonblock\" href=\"https:\/\/www.melcrum.com\/internal-communication-measurement-evaluation\" target=\"_blank\" rel=\"noopener\">https:\/\/www.melcrum.com\/internal-communication-measurement-evaluation<\/a><\/p>\n<p id=\"u2076-339\">Paine Publishing. (n.d.). K. Paine (Publisher). Available at <a class=\"nonblock\" href=\"http:\/\/painepublishing.com\/\" target=\"_blank\" rel=\"noopener\">http:\/\/painepublishing.com\/<\/a><\/p>\n<p id=\"u2076-344\">Public Relations Society of America and American Statistical Association. (2011). Best Practices Guide for Use of Statistics in Public Relations. Available at <a class=\"nonblock\" href=\"http:\/\/amecorg.com\/white-papers-and-reports\/\" target=\"_blank\" rel=\"noopener\">http:\/\/amecorg.com\/white-papers-and-reports\/<\/a><\/p>\n<p id=\"u2076-349\">Salience Insight and News International. (n.d.). B. Paarlberg (Ed.), The Measurement Standard. Available at\u00a0<a class=\"nonblock\" href=\"http:\/\/www.themeasurementstandard.com\/\" target=\"_blank\" rel=\"noopener\">http:\/\/www.themeasurementstandard.com\/<\/a><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1ykqwu-3bfb7f8ee058cae00da752d311be68ce '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>EVALUATION LITERATURE IN OTHER DISCIPLINES<\/h3>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1ses66-eb951e5c171f75914db760eb86295b09 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 id=\"u2076-354\">Behavioural Economics \/ Behavioural Insights:<\/h4>\n<p id=\"u2076-359\">Behavioural Insights. (2015). [Web site]. London, UK. Available at <a class=\"nonblock\" href=\"http:\/\/www.behaviouralinsights.co.uk\/\" target=\"_blank\" rel=\"noopener\">http:\/\/www.behaviouralinsights.co.uk<\/a><\/p>\n<p id=\"u2076-364\">\u00a0Psychology Today. (2015). [Web site]. Available at <a class=\"nonblock\" href=\"https:\/\/www.psychologytoday.com\/topics\/behavioral-economics\" target=\"_blank\" rel=\"noopener\">https:\/\/www.psychologytoday.com\/topics\/behavioral-economics<\/a><\/p>\n<p id=\"u2076-369\">Samson, A., (Ed.). (2014). The behavioral economics guide 2014. Available at\u00a0<a class=\"nonblock\" href=\"http:\/\/www.behavioraleconomics.com\/BEGuide2014.pdf\" target=\"_blank\" rel=\"noopener\">http:\/\/www.behavioraleconomics.com\/BEGuide2014.pdf<\/a><\/p>\n<p id=\"u2076-371\">Thaler, R., &#038; Sunstein, C. (2008). Nudge: Improving decisions about health, wealth, and happiness. New Haven, CT: Yale University Press<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1mw6ha-d1ddd876535348f4c7bdaccf5ddf50e1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 id=\"u2076-374\">Health Communication \/ Health Promotion:<\/h4>\n<p id=\"u2076-376\">Bauman, A., &#038; Nutbeam, D. (2014). Evaluation in a nutshell: A practical guide to the evaluation of health promotion programs (2nd ed.). North Ryde, NSW: McGraw-Hill.<\/p>\n<p id=\"u2076-378\">Hornik, R. (Ed.). (2002). Public health communication: Evidence for behavior change. Mahwah, NJ: Lawrence Erlbaum.<\/p>\n<p id=\"u2076-380\">Kreps, G. (2014). Evaluating health communication programs to enhance health care and health promotion. Journal of Health Communication: International Perspectives, 19(12), 1449\u20131459.<\/p>\n<p id=\"u2076-385\">O\u2019Connor-Fleming, M., Parker, E., Higgins, H., &#038; Gould, T. (2006). A framework for evaluating health promotion programs. Health Promotion Journal of Australia, 17(1), 61\u201366. Available at <a class=\"nonblock\" href=\"http:\/\/eprints.qut.edu.au\/9440\/1\/9440.pdf\" target=\"_blank\" rel=\"noopener\">http:\/\/eprints.qut.edu.au\/9440\/1\/9440.pdf<\/a><\/p>\n<p id=\"u2076-387\">Rice, R., &#038; Atkin, C. (Eds.). (2013). Public communication campaigns (4th ed.). Thousand Oaks, CA: Sage.<\/p>\n<p id=\"u2076-389\">Shiavo, R. (2014). Planning, implementing, and evaluating a health communication intervention. In Health communication: From theory to practice (2nd ed., Part 3). San Francisco, CA: Jossey-Bass.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1gz69q-09be0bfecda1a0c2579c7d84729044b7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 id=\"u2076-392\">Program Theory and Theory of Change:<\/h4>\n<p id=\"u2076-394\">Anderson, A. (2005). The community builder\u2019s approach to theory of change: A practical guide to theory and development. New York, NY: The Aspen Institute Roundtable on Community Change.<\/p>\n<p id=\"u2076-396\">Chen, H. (1990). Theory Driven Evaluations. Newbury Park, CA: Sage.<\/p>\n<p id=\"u2076-398\">Clark, H., &#038; Taplin, D. (2012). Theory of change basics: A primer on theory of change. New York, NY: Actknowledge.<\/p>\n<p id=\"u2076-403\">Milstein, B., &#038; Chapel, T. (2014). Developing a logic model or theory of change. Community Tool Box. Lawrence, KS: University of Kansas Work Group for Community Health and Development. Available at <a class=\"nonblock\" href=\"http:\/\/ctb.ku.edu\/en\/table-of-contents\/overview\/models-for-community-health-and-development\/logic-model-development\/main\" target=\"_blank\" rel=\"noopener\">http:\/\/ctb.ku.edu\/en\/table-of-contents\/overview\/models-for-community-health-and-development\/logic-model-development\/main<\/a><\/p>\n<p id=\"u2076-405\">Owen, J. (2006). Program evaluation: Forms and approaches (3rd ed.). Crows Nest, NSW: Allen &#038; Unwin.<\/p>\n<p id=\"u2076-407\">Rossi, P., Lipsey, M., &#038; Freeman, H. (2004). Evaluation: A systematic approach (7th ed.). Thousand Oaks, CA: Sage.<\/p>\n<p id=\"u2076-409\">Wholey, J. (1987). Evaluability assessment: Developing program theory. New Directions for Program Evaluation, 33, 77\u201392.<\/p>\n<p id=\"u2076-411\">Program Evaluation: (See also \u2018Program Logic Models\u2019)<\/p>\n<p id=\"u2076-413\">Barrett, F. (2013). Program evaluation: A step-by-step guide. Urbana, IL: Sunnycrest.<\/p>\n<p id=\"u2076-415\">Boulmetis, J., &#038; Dutwin, P. (2005). The ABCs of evaluation: Timeless techniques for program and project managers. San Francisco, CA: Wiley.<\/p>\n<p id=\"u2076-417\">Owen, J. (2006). Program evaluation: Forms and approaches (3rd ed.). Crows Nest, NSW: Allen &#038; Unwin.<\/p>\n<p id=\"u2076-419\">Rossi, P., Freeman, H., &#038; Lipsey, M. (2004). Evaluation. A systematic approach (7th ed.). Thousand Oaks, CA: Sage.<\/p>\n<p id=\"u2076-421\">Weiss, C. (1972). Evaluative research: Methods of assessing program effectiveness. Englewood Cliffs, NJ: Prentice Hall.<\/p>\n<p id=\"u2076-423\">Wholey, J. (1983). Evaluation and effective public management. Boston, MA: Little, Brown.<\/p>\n<p id=\"u2076-425\">Wholey J., Hatry, H., &#038; Newcomer, K. (Eds.). (2010). Handbook of practical program evaluation (3rd ed.). San Francisco, CA: Jossey-Bass.<\/p>\n<p id=\"u2076-427\">Yarbrough, B., Lyn, M., Shulha, H., Rodney K., &#038; Caruthers, A. (2011). The program evaluation standards: A guide for evaluators and evaluation Users (3rd ed.). Sage.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1bj89a-b75db3e5b715724a0d91a9f34f7bf5a7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 id=\"u2076-430\">Program Logic Models:<\/h4>\n<p id=\"u2076-432\">Bennett, C. (1976). Analyzing impacts of extension programs, ESC-575.Washington, DC: US Department of Agriculture Extension Service.<\/p>\n<p id=\"u2076-434\">Fournier, D. (1995). Establishing evaluation conclusions: A distinction between general and working logic. New Directions for Program Evaluation, 68, 15\u201332.<\/p>\n<p id=\"u2076-439\">Henert, E., &#038; Taylor-Power, E. (2008). Developing a logic model: Teaching and training guide. Available at\u00a0<a class=\"nonblock\" href=\"http:\/\/www.uwex.edu\/ces\/pdande\/evaluation\/pdf\/lmguidecomplete.pdf\" target=\"_blank\" rel=\"noopener\">http:\/\/www.uwex.edu\/ces\/pdande\/evaluation\/pdf\/lmguidecomplete.pdf<\/a><\/p>\n<p id=\"u2076-441\">Julian, D. (1997). The utilization of the logic model as a system level planning and evaluation device. Evaluation and Program Planning, 20(3), 251\u2013257.<\/p>\n<p id=\"u2076-446\">Kellogg Foundation. (2004). Logic model development guide. Battle Creek, MI: Author. Available at\u00a0<a class=\"nonblock\" href=\"http:\/\/www.epa.gov\/evaluate\/pdf\/eval-guides\/logic-model-development-guide.pdf\" target=\"_blank\" rel=\"noopener\">http:\/\/www.epa.gov\/evaluate\/pdf\/eval-guides\/logic-model-development-guide.pdf<\/a><\/p>\n<p id=\"u2076-448\">Knowlton, L. &#038; Phillips, C. (2013). The logic model guidebook: Better strategies for great results (2nd ed.). Thousand Oaks, CA: Sage.<\/p>\n<p id=\"u2076-450\">McLaughlin, J., &#038; Jordan, J. (1999). Logic models: a tool for telling your program\u2019s performance story. Evaluation and Program Planning, 22(1), 65\u201372.<\/p>\n<p id=\"u2076-452\">Milstein, B., &#038; Chapel, T. (2014). Developing a logic model or theory of change. Community Tool Box.<\/p>\n<p id=\"u2076-457\">Lawrence, KS: University of Kansas Work Group for Community Health and Development. Available at <a class=\"nonblock\" href=\"http:\/\/ctb.ku.edu\/en\/table-of-contents\/overview\/models-for-community-health-and-development\/logic-model-development\/main\" target=\"_blank\" rel=\"noopener\">http:\/\/ctb.ku.edu\/en\/table-of-contents\/overview\/models-for-community-health-and-development\/logic-model-development\/main<\/a><\/p>\n<p id=\"u2076-462\">PCI (Practical Concepts, Inc.) (1979). The logical framework. A manager\u2019s guide to a scientific approach to design &#038; evaluation. Washington, DC. Available at <a class=\"nonblock\" href=\"http:\/\/pdf.usaid.gov\/pdf_docs\/pnabn963.pdf\" target=\"_blank\" rel=\"noopener\">http:\/\/pdf.usaid.gov\/pdf_docs\/pnabn963.pdf<\/a><\/p>\n<p id=\"u2076-464\">Rush, B., &#038; Ogbourne A. (1991). Program logic models: Expanding their role and structure for program planning and evaluation. Canadian Journal of Program Evaluation, 6(2), 95\u2013106.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-10kzcu-b62eb7ef0fdc2c45f67c674098b31f12 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 id=\"u2076-467\">Performance Management:<\/h4>\n<p id=\"u2076-472\">Better Evaluation. (2015). An international collaboration to improve evaluation practice. Website resources. Available at\u00a0<a class=\"nonblock\" href=\"http:\/\/betterevaluation.org\/\" target=\"_blank\" rel=\"noopener\">http:\/\/betterevaluation.org\/<\/a><\/p>\n<p id=\"u2076-474\">Boardman, E., Greenberg, D., Vining, A., &#038; Weimer, D. (2010). Cost-benefit analysis concepts and practice (4th ed.). Upper Saddle River, NJ: Prentice Hall.<\/p>\n<p id=\"u2076-479\">Commonwealth Scientific and Industrial Research Organization. (2014). How CSIRO ensures it delivers impact. Sydney, NSW: Author. Available at <a class=\"nonblock\" href=\"http:\/\/www.csiro.au\/en\/About\/Strategy-structure\/Our-impact-framework\" target=\"_blank\" rel=\"noopener\">http:\/\/www.csiro.au\/en\/About\/Strategy-structure\/Our-impact-framework<\/a><\/p>\n<p id=\"u2076-484\">International Integrated Reporting Council. (2013). International Integrated Reporting Framework. London, UK. Available at\u00a0<a class=\"nonblock\" href=\"http:\/\/www.theiirc.org\/international-ir-framework\" target=\"_blank\" rel=\"noopener\">http:\/\/www.theiirc.org\/international-ir-framework<\/a><\/p>\n<p id=\"u2076-486\">Kaplan, R., &#038; Norton, D. (1992, January-February). The balanced scorecard: Measures that drive performance. Harvard Business Review, 70(1), 71\u201379.<\/p>\n<p id=\"u2076-488\">Layard, R., &#038; Glaister, S. (1994). Cost-benefit analysis (2nd ed). Cambridge, UK: Cambridge University Press.<\/p>\n<p id=\"u2076-490\">Levin, H., &#038; McEwan, P. (2001). Cost-effectiveness analysis: Methods and applications. Thousand Oaks, CA: Sage.<\/p>\n<p id=\"u2076-492\">Love, A. (1991). Internal evaluation: Building organizations from within. Newbury Park, CA: Sage.<\/p>\n<p id=\"u2076-494\">Mishan, E., &#038; Quah, E. (2007). Cost-benefit analysis (5th ed.). Milton Park, UK: Routledge.<\/p>\n<p id=\"u2076-496\">Walsh, C. (2008). Key management ratios (4th ed.). Harlow, UK: Prentice Hall\/Financial Times.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-35vmm-eeefc41117b7e44b8888acd6412028c3 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 id=\"u2076-499\">Marketing:<\/h4>\n<p id=\"u2076-504\">Content Marketing Framework: Measurement. (n.d.). Content Marketing Institute. Available at\u00a0<a class=\"nonblock\" href=\"http:\/\/contentmarketinginstitute.com\/measurement\/\" target=\"_blank\" rel=\"noopener\">http:\/\/contentmarketinginstitute.com\/measurement\/<\/a><\/p>\n<p id=\"u2076-506\">Farris, P., Bendle, N., Pfeifer, P., &#038; Reibstein, D. (2010). Marketing metrics: The definitive guide to measuring marketing performance (2nd ed.). Upper Saddle River, NJ: Pearson Education.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-sfhrq-3df87eab2147119b9d16b319fa43a931 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 id=\"u2076-509\">Nudge Marketing:<\/h4>\n<p id=\"u2076-511\">See \u2018Behavioural Economics\/Insights\u2019<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-lprly-64d67e198be8902f1d27f90da4114065 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 id=\"u2076-514\">Psychology\/Social Psychology:<\/h4>\n<p id=\"u2076-516\">McGuire, W. (1985). Attitudes and attitude change. In G. Lindzey &#038; E. Aronson (Eds.), Handbook of social psychology (2nd ed., Vol. 3, pp. 136-314). Reading, MA: Addison-Wesley.<\/p>\n<p id=\"u2076-518\">McGuire, W. J. (2001). Input and output variables currently promising for constructing persuasive communications. In R. Rice &#038; C. Atkin (Eds.), Public communication campaigns (3rd ed., pp. 22\u201348). Thousand Oaks, CA: Sage.<\/p>\n<p id=\"u2076-520\">See also \u2018Engagement\u2019 and \u2018Behavioural Economics\/Insights\u2019<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-cm6ee-5a755c1bf0fc3afc32c4069654ffefb8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 id=\"u2076-523\">Engagement:<\/h4>\n<p id=\"u2076-525\">Macey, W., &#038; Schneider, B. (2008). The meaning of employee engagement. Industrial and Organizational Psychology, 1, 3\u201330.<\/p>\n<p id=\"u2076-527\">Meyer, J., &#038; Smith, C. (2000). HRM practices and organisational commitment: A test of a mediation model. Canadian Journal of Administrative Services, 17, 319\u2013331.<\/p>\n<p id=\"u2076-532\">\u00a0Rhoades, L., Eisenberger, R., &#038; Armeli, S. (2001). Affective commitment to the organization: The contribution of perceived organizational support. Journal of Applied Psychology, 86, 825\u2013836. Available\u00a0<a class=\"nonblock\" href=\"http:\/\/www.psychology.uh.edu\/faculty\/Eisenberger\/files\/04_Affective_Commitment_to_the_Organization.pdf\" target=\"_blank\" rel=\"noopener\">http:\/\/www.psychology.uh.edu\/faculty\/Eisenberger\/files\/04_Affective_Commitment_to_the_Organization.pdf<\/a><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-a4i06-d29a7aeef8d4889510f0ec67090c0191 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 id=\"u2076-535\"><span id=\"u2076-534\">General Evaluation Resources:<\/span><\/h4>\n<p id=\"u2076-540\">American Evaluation Society \u2013 <a class=\"nonblock\" href=\"http:\/\/www.eval.org\/\" target=\"_blank\" rel=\"noopener\">www.eval.org<\/a><\/p>\n<p id=\"u2076-545\">Australasian Evaluation Society \u2013 <a class=\"nonblock\" href=\"http:\/\/www.aes.asn.au\/\" target=\"_blank\" rel=\"noopener\">www.aes.asn.au<\/a><\/p>\n<p id=\"u2076-550\">Harvard Family Research Project, The Evaluation Exchange \u2013 <a class=\"nonblock\" href=\"http:\/\/www.gse.harvard.edu\/hfrp\/eval.html\" target=\"_blank\" rel=\"noopener\">www.gse.harvard.edu\/hfrp\/eval.html<\/a><\/p>\n<p id=\"u2076-555\">Trochim, W. (2006). Evaluation research. In Research methods knowledge base. Available at\u00a0<a class=\"nonblock\" href=\"http:\/\/www.socialresearchmethods.net\/kb\/evaluation.php\" target=\"_blank\" rel=\"noopener\">http:\/\/www.socialresearchmethods.net\/kb\/evaluation.php\u00a0<\/a><\/p>\n<p id=\"u2076-560\">United Kingdom Evaluation Society \u2013 <a class=\"nonblock\" href=\"http:\/\/www.evaluation.org.uk\/\" target=\"_blank\" rel=\"noopener\">http:\/\/www.evaluation.org.uk\/<\/a><\/p>\n<\/div><\/section><\/p><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":13065,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"class_list":["post-13121","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u0420\u0435\u0441\u0443\u0440\u0441\u0438 - AMEC Integrated Evaluation Framework<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"bg_BG\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0420\u0435\u0441\u0443\u0440\u0441\u0438 - 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