{"id":675,"date":"2016-09-01T11:46:47","date_gmt":"2016-09-01T10:46:47","guid":{"rendered":"http:\/\/amecorg.com\/amecframework\/ar\/?page_id=675"},"modified":"2016-09-13T10:40:01","modified_gmt":"2016-09-13T09:40:01","slug":"%d8%a7%d9%84%d9%85%d9%82%d8%af%d9%85%d8%a9","status":"publish","type":"page","link":"https:\/\/amec.blazedev.co.uk\/amecframework\/ar\/%d8%a7%d9%84%d8%b1%d8%a6%d9%8a%d8%b3%d9%8a%d8%a9\/%d8%a5%d8%b7%d8%a7%d8%b1-%d8%a7%d9%84%d8%b9%d9%85%d9%84\/%d8%a7%d9%84%d9%85%d9%82%d8%af%d9%85%d8%a9\/","title":{"rendered":"\u0627\u0644\u0645\u0642\u062f\u0645\u0629"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c av_one_full  avia-builder-el-0  el_before_av_one_full  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src=\"https:\/\/amec.blazedev.co.uk\/amecframework\/wp-content\/uploads\/2016\/08\/integrated-framework-logo-small-1-1.png\" alt='' title='integrated-framework-logo-small (1)'  height=\"124\" width=\"205\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c av_one_full  avia-builder-el-2  el_after_av_one_full  el_before_av_hr  first flex_column_div av-zero-column-padding  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_textblock-710f2b84645f078a27b61ae2c84de4a8\">\n#top .av_textblock_section.av-av_textblock-710f2b84645f078a27b61ae2c84de4a8 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right;\">\u0648\u062a\u062a\u0648\u0627\u0641\u0642 \u0627\u0644\u062a\u0635\u0646\u064a\u0641\u0627\u062a \u0648\u0627\u0644\u0646\u0645\u0627\u0630\u062c \u0648\u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0648\u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u062a\u064a \u062a\u0646\u062f\u0631\u062c \u0636\u0645\u0646 \u0625\u0637\u0627\u0631 \u0627\u0644\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0645\u062a\u0643\u0627\u0645\u0644\u00a0\u0627\u0644\u062e\u0627\u0635 \u0628\u0627\u0644\u0631\u0627\u0628\u0637\u0629 \u0627\u0644\u062f\u0648\u0644\u064a\u0629 \u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0627\u062a\u0635\u0627\u0644\u0627\u062a \u0648\u062a\u0642\u064a\u064a\u0645\u0647\u0627 \u0645\u0639 \u0646\u0645\u0627\u0630\u062c \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0648\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0628\u0631\u0627\u0645\u062c \u0627\u0644\u062a\u064a \u064a\u062a\u0645\u00a0\u062a\u0637\u0648\u064a\u0631\u0647\u0627 \u0641\u064a \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0629 \u0648\u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a\u064a\u060c \u0648\u0645\u0646\u0647\u0627: \u0646\u0645\u0648\u0630\u062c \u0631\u064a\u064a\u0633 (RACE) \u0627\u0644\u0642\u0627\u0626\u0645\u00a0\u0639\u0644\u0649 \u0627\u0644\u0628\u062d\u062b \u0648\u0627\u0644\u0639\u0645\u0644 \u0648\u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0648\u0627\u0644\u062a\u0642\u064a\u064a\u0645(\u0645\u0627\u0631\u0633\u062a\u0648\u0646\u060c 1981)\u060c \u0648\u0646\u0645\u0648\u0630\u062c \u0631\u0648\u0628 (ROPE) \u0627\u0644\u0642\u0627\u0626\u0645\u00a0\u0639\u0644\u0649 \u0627\u0644\u0628\u062d\u062b \u0648\u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0648\u0627\u0644\u062e\u0637\u0637 \u0648\u0627\u0644\u0628\u0631\u0627\u0645\u062c \u0648\u0627\u0644\u062a\u0642\u064a\u064a\u0645 (\u0647\u0646\u062f\u0631\u064a\u0643\u0633\u060c 1995)\u060c \u0648\u0646\u0645\u0648\u0630\u062c \u0631\u064a\u064a\u0632 \u0627\u0644\u0645\u0648\u0633\u0651\u0639\u00a0(RAISE) (\u0643\u0646\u062f\u0627\u0644\u060c 1997) \u0627\u0644\u0630\u064a \u064a\u0634\u062c\u0639 \u0627\u0644\u0628\u062d\u062b \u0648\u0627\u0644\u062a\u0643\u064a\u064a\u0641 \u0648\u0627\u0644\u062a\u0646\u0641\u064a\u0630 \u0648\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\u060c \u0648\u0646\u0645\u0648\u0630\u062c\u00a0\u0631\u0648\u0632\u064a (ROSIE) \u0644\u0634\u0650\u064a\u0652\u0644\u0627 \u0633\u0631\u064a\u0641\u0627\u0633\u064a \u0627\u0644\u0630\u064a \u064a\u062a\u0636\u0645\u0646 \u062a\u0631\u062a\u064a\u0628\u064b\u0627 \u0645\u062e\u062a\u0644\u0641\u064b\u0627 \u0642\u0644\u064a\u0644\u064b\u0627 \u064a\u0636\u0645\u0651 \u0645\u0631\u0627\u062d\u0644 \u0627\u0644\u0628\u062d\u062b\u00a0\u0648\u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0648\u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0648\u0627\u0644\u062a\u0646\u0641\u064a\u0630 \u0648\u0627\u0644\u062a\u0642\u064a\u064a\u0645<\/p>\n<p id=\"u10245-55\" style=\"text-align: right;\">\u062c\u064a\u0645 \u0645\u0643\u0627\u0646\u0645\u0627\u0631\u0627<\/p>\n<p id=\"u10245-57\" style=\"text-align: right;\">\u0628\u0631\u0648\u0641\u064a\u0633\u0648\u0631 \u0627\u0644\u0627\u062a\u0635\u0627\u0644\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0629<\/p>\n<p style=\"text-align: right;\">\u062c\u0627\u0645\u0639\u0629 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0641\u064a \u0633\u064a\u062f\u0646\u064a<\/p>\n<p id=\"u10245-62\" style=\"text-align: right;\">\u0627\u0644\u0645\u0631\u0627\u062c\u0639<\/p>\n<p id=\"u10245-67\" class=\"ts-Default-Link-Style--copy\">AMEC (Association for Measurement and Evaluation of Communication. (2015). Barcelona Principles 2.0. Available at <a class=\"nonblock\" href=\"http:\/\/amecorg.com\/barcelona-principles-2-0-infographic\" target=\"_blank\">http:\/\/amecorg.com\/barcelona-principles-2-0-infographic<\/a><\/p>\n<p id=\"u10245-69\">Crifasi, S. (2000). Everything\u2019s coming up rosie. Public Relations Tactics, 7(9), September, Public Relations Society of America.<\/p>\n<p id=\"u10245-71\">Hendrix, J. (1995). Public relations cases (3rd ed.). Belmont, CA: Wadsworth.<\/p>\n<p id=\"u10245-76\" class=\"ts-Default-Link-Style--copy\">Kellogg Foundation. (1998\/2004). Logic model development guide. Battle Creek, MI: Author. Retrieved from <a class=\"nonblock\" href=\"http:\/\/www.epa.gov\/evaluate\/pdf\/eval-guides\/logic-model-development-guide.pdf\" target=\"_blank\">http:\/\/www.epa.gov\/evaluate\/pdf\/eval-guides\/logic-model-development-guide.pdf<\/a><\/p>\n<p id=\"u10245-78\">Kendall, R. (1997). Public relations campaign strategies: Planning for implementation (2nd ed.). New York, NY: Addison-Wesley.<\/p>\n<p id=\"u10245-80\">Likely, F., &amp; Watson, T. (2013). Measuring the edifice: Public relations measurement and evaluation practice over the course of 40 years. In J. Sriramesh, A. Zerfass, &amp; J. Kim (Eds.), Public relations and communication management: Current trends and emerging topics (pp. 143\u2013162). New York, NY: Routledge.<\/p>\n<p id=\"u10245-82\">Marston, J. (1981). Modern public relations. New York, NY: McGraw-Hill.<\/p>\n<p id=\"u10245-84\">McGuire, W. (1985). Attitudes and attitude change. In G. Lindzey &amp; E. Aronson (Eds.), Handbook of social psychology, Vol. 2 (3rd ed., pp. 233\u2013346). New York, NY: Random House.<\/p>\n<p id=\"u10245-86\">McGuire, W. (2001). Input and output variables currently promising for constructing persuasive communications. In R. Rice &amp; C. Atkin (Eds.), Public communication campaigns (3rd ed., pp. 22\u201348). Thousand Oaks, CA: Sage.<\/p>\n<p id=\"u10245-90\" class=\"ts-Default-Link-Style--copy\">Taylor-Power, E., &amp; Henert, E. (2008). Developing a logic model: Teaching and training guide. Retrieved from\u00a0<a class=\"nonblock\" href=\"http:\/\/www.uwex.edu\/ces\/pdande\/evaluation\/pdf\/lmguidecomplete.pdf\" target=\"_blank\">http:\/\/www.uwex.edu\/ces\/pdande\/evaluation\/pdf\/lmguidecomplete.pdf<\/a><\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_full-9d24124a545ef7691702bdbb54c0e581\">\n.flex_column.av-av_one_full-9d24124a545ef7691702bdbb54c0e581{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_full-9d24124a545ef7691702bdbb54c0e581 av_one_full  avia-builder-el-7  el_after_av_one_full  avia-builder-el-last  first flex_column_div av-zero-column-padding  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_textblock-e8931f3a3cb0ffe4e01460315f0ed18b\">\n#top .av_textblock_section.av-av_textblock-e8931f3a3cb0ffe4e01460315f0ed18b .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-av_textblock-e8931f3a3cb0ffe4e01460315f0ed18b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><a class=\"framework-button\" href=\"https:\/\/amec.blazedev.co.uk\/amecframework\/ar\/framework\/interactive-framework\/\" target=\"_blank\">\u0627\u0636\u063a\u0637 \u0647\u0646\u0627 \u0644\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0625\u0637\u0627\u0631 \u0627\u0644\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0645\u062a\u0643\u0627\u0645\u0644<\/a><\/p>\n<\/div><\/section><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":673,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"class_list":["post-675","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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