In today’s ever-changing marketplace and increased customer expectations, it’s critical for brands to have a roadmap for how they’ll move from a desired outcome to real business impact. Enter precision communications planning: an insight and data-driven approach to building campaigns that capture and quantify goals and reach the right people through the right channels, in the way and when they want to consume content. Join Johna Burke, Global Managing Director of AMEC along with Ketchum’s Mary Elizabeth Germaine, Managing Director of Global Analytics and Jason Woodward, Director of Strategic and Analytics Planning as they discuss the data and insights necessary to define and deliver on Communications goals to influence real business impact. This is a Q&A session so we encourage the audience to participate and bring their toughest planning and analytics questions.