Effective measurement to stay relevant in the new normal. The world is getting more complex. The pandemic has accelerated digitization in most aspects of our life. With many communication touch points available and different ways of consuming news and information across generations of target audience, it is no longer adequate to only rely on an output metric such as the number of news articles to measure success. For decades the industry has been relying on a single metric, PR value (AVE derived metric),
that provides no other than meaningless numbers. As we are adapting to the new normal, there is no better time to start measuring right and
evaluating the effectiveness of your programs to prove value. In conjunction with the international Measurement Month, Maverick together with AMEC is delighted to have Johna Burke, Global Managing Director of AMEC, to share with Indonesia’s communications professionals the international measurement standard along with global best practices. Alongside Johna, Felicia Nugroho, Director of Analytics of Maverick Indonesia, the first Indonesian to be AMEC certified and Boy Kelana Soebroto, Head of Corporate Communication of Astra.