As measurement professionals, there are some questions that come up time and time again – What is the best alternative to AVEs? When should I use machine learning? How can I get my Board bought into PR? How much of my budget should be spent on measurement? Our panel will answer these and more as they share the questions that they get asked most frequently – and the answers that they give.

Attendees are welcome to ask their own questions in the informal panel session or submit questions in advance to gebauer@observer.at