Data has been increasing exponentially and organizations today are facing a rising tide of data. As per predictions, by 2023, 103 trillion gigabytes of new data will be created. And given that, of the 33 trillion gigabytes created in 2018, 86% was replicated data, we will continue to struggle with a lot of duplication. Managing data ineffectively hampers the digital transformation efforts and the overall success of the organization. There is a strong need for solid data governance framework and structure as part of the data strategy. In this presentation, I will cover the framework of data governance and how to establish a data driven culture through robust data governance structure in the organization.