This presentation will highlight the implications of Polarization on the public relations profession during an unprecedented time in communications history. Representatives from Golin and The Annenberg School at the University of Southern California will preview The Polarization Index, a proprietary tool they have developed in conjunction with Zignal Labs.

Based on an algorithm that analyses how millions of media stories are transmitted through political echo chambers, The Polarization Index will help communications professionals understand and navigate the increasingly complex issues facing their companies and clients. Focusing on the most controversial topics of the day, the Polarization Index will help brands anticipate emerging issues and develop positioning and messaging in real time.