When an organization has to pivot in the face of a crisis like Covid-19, that’s where quality measurement really shines – providing vital insights to adjust strategy and reset goals to meet the moment. Kristy and Alison will discuss how the communications team at SAS:

• Pivoted a major annual event with a date-driven strategy
• Measured and reported meaningful results back to the business
• Leveraged their measurement programme around SAS’s Covid response to strengthen relationships with key stakeholders across the business