Hard Numbers and research partner CARMA sought to find a direct link between media coverage and cold, hard cash! They researched the impact of PR and media coverage on the fundraising efforts of around 120 businesses in the UK that were raising VC funding. In this presentation Hard Numbers MD and media measurement industry veteran Darryl Sparey will take you through an overview of the results, showing how media coverage correlated between successful fundraising, and what PR and communications professionals can learn from this analysis.

Takeaways will include:
How media coverage correlates to successful fundrasiing for early stage businesses

How you can make the business case for greater investment in PR and communications in your organisation

How to maximise the impact of PR and media coverage, based on case studies from fast-growing businesses like Curve, Crowdcube, HelloDone, Phos and Cytora