• Digital natives and marketers pride themselves on asking the right questions and finding data to deliver the answer. Comms natives pride themselves on having the answer. Obvious opportunity for collaboration here.
• Marketers have power through their access to data, and have grown their budgets and influence with this data. Comms has freedom from accountability due to their lack of data, and have introduced great creativity to their work as a result. Will marketing embrace comms data and will comms embrace comms data? Will CEOs force it all to happen? Navigating the “nice to have” and “have to have” and the various power plays associated with bringing data into comms work.

The speaker will be answering audience questions online during the presentation.