For non-profits, communication measurement is not just about making sure scarce resources are put to optimal use, it is also about establishing robust connections between the institutional mission and the outputs and outcomes of communications that work to achieve those goals.

Join this webinar to learn how AMEC’s integrated Evaluation Framework can help in connecting communications to the broader mission and about OECD’s approach to measure the impact of communications globally.

Participants will gain insight using practical examples on:

• Setting clear and measurable goals and objectives
• Defining target audiences
• Measuring outputs and outcomes to assess overall impact
• Setting KPIs and aligning them to communications objectives and target audiences
• Tools and tactics for effectively measuring impact of communication