Title: Monetizing Content – How our paths are more aligned than you think.
Access to content is a business critical issue as evidenced by a recent AMEC CEO survey. Content is rapidly moving behind the pay wall while pending legislation threatens the search engine model, new publisher rights organizations are forming in an effort to monetize all types of content.

• Monitoring and measurement is useless without content
• Publishers are focused on new ways to monetize their content
• Customers are demanding insights derived from content which helps identify what matters; tell them what is being said about a brand across online and social media; or provide a detailed competitive analysis

This workshop is an opportunity to help shape the business models of the future as we discuss these issues with content owners.
Moderator: Dawn Conway, Executive Vice President, Customer Experience & Global Content Licensing, Cision.
Panel: Susana Checa Prieto, Head of Licensing Spanish Reproduction Rights Centre, CEDARAndrew Hughes ,President, PDLN & Commercial Director, NLA John Croll ,CEO, iSentia; Irene Lanzaco, Deputy Managing Director, AEDE