The stormy marriage of PR consultancies and measurement providers – a couple’s therapy

The session examines the pressure points in the relationship between a PR consultancy and media intelligence firm and how challenges can be overcome and a successful working partnership developed.

The “couple”:
Giselle Bodie, Chief Executive, Salience Insight, as the “partner” at a fast-expanding media intelligence company.
David Rockland, in the role of the “partner” at the New York head office of a global PR company.

Therapist:
“Dr Phil” Lynch, Director, Media Evaluation, Kantar Media News Intelligence.

The couple take part in Group Therapy to ask others if they have had the same problems.