Innovation Hub Series presented by AMEC will see a succession of articles written by members as part of efforts to lead in key conversations related to innovation.

This is going to be a regular series with 1 to 2 guest blog posts by AMEC community members, who will write about all things innovation – including important topics like generative AI, large language models, innovative tools and techniques, case studies and experiments.

We want these articles to be conversation starters in our industry and beyond – so please comment and share! If you are eager to contribute to this conversation through the AMEC Insights blog, please reach out to the coordinators of The Innovation Hub Series.

Maya Koleva and Carlos Villa.

Article 1: Leveraging Generative AI and LLMs for PR and Comms Measurement and Evaluation: an introduction

Article 2: Topic analysis with classification models and its use with generative AI

Article 3: AMEC Innovation Series: LLM as a Foundation: What it Takes to Tailor and Fine-tune Models

Article 4: A Practical Guide to Trustworthy AI for Social & Media Monitoring

Article 5: Using Generative AI in Measurement & Analytics: Pitfalls & Opportunities