Distinguished Professor Jim Macnamara, PhD, FAMI, CPM, FAMEC, Professor of Public Communication, School of Communication, University of Technology Sydney will deliver a keynote at the 2023 AMEC Global Summit on Measurement and Evaluation.

Jim will talk about Learnings from Three Years Leading Evaluation of WHO Communication During COVID-19.  He will take the audience inside the evaluation team and strategy of the World Health Organization from declaration of COVID-19 as a global pandemic in early 2020 to 2023. The presentation will unpack the challenges; outline the multiple data sets available globally from basic to advanced; and describe the expanded’ MEL’ approach (measurement, evaluation and learning) that was implemented globally in 150 country offices across six regions and explains why it was successful.

The 2023 AMEC Global Summit on Measurement and Evaluation will take place in Miami, from 15 to 17 May. The 2023 event theme is ‘Vanity to Value: Demonstrating the Impact of Comms’ and the two full conference days will include keynote sessions, leading speakers, case studies and panel discussions, unique networking and evening events.

A don’t miss event of the year for all communicators, public relations professionals and all involved in the research and analytics industry. Therefore, take advantage of the early bird delegate tickets until 31 March to register for the event and reserve your room at the summit venue hotel, the InterContinental Miami, at special summit room rates.

#amecsummmit