2023 AMEC Rising Star Kat Skitch, Manager, Insights & Analytics, Golin

Kat is constantly looking to drive automation and innovation in work that she does. Within 18 months of joining the PR and measurement industry, she developed a strong understanding of measurement fundamentals and proactively goes beyond media data to include social, website and search in order to tell a more compelling story of impact. Using her previous experience with SEO and survey research, Kat contributed to automating a media mapping tool used by Golin. Something that had previously been a completely manual task.

Class of 2023 AMEC Rising Stars 

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