AMEC releases third e-book packed with expert advice14th November 2019/in News Alistair Wheate, Allison Spray, Andy West, Chris Paxton, Deb Camden, Emma Smith, Francois Van Dyk, Jesper Andersen, Jesus Belmez, Johna Burke, Jon Meakin, Kevin Dulaney, Mazen Nahawi, Ornico, Prof. Dr Ana Adi, Sophia Karakeva/by Julie WilkinsonDEMONSTRATING THE VALUE OF COMMUNICATION | PART III EVOLVING COMMUNICATION MEASUREMENT This new e-book, published as a part of Measurement Month 2019, contains 11 articles written by AMEC members from all over the globe on a range of different topics related to measurement and evaluation. The title of this year’s e-book is “Evolving Communication Measurement”, which is a central theme to many of the articles – ranging from e.g. how to embrace failing and learning from it, to the consequences of new technology being rapidly introduced into the practice. How do you convince a client to start doing more effective measurement? And how do you measure and evaluate PR work done outside the traditional ‘comfort zone’ of media relations – for instance with influencers? Whether you are an experienced practitioner or just starting out using measurement and evaluation for the first time, whether you are working agency-side or in-house, and whether you are interested in new research or learning from experts with years of hands-on experience, the 2019 e-book has something for you. You can download the 52-page e-book here. If you would also like to check out another 22 great articles by even more AMEC experts, the 2017 and 2018 e-books are of course still available here and here. https://amec.blazedev.co.uk/wp-content/uploads/2019/11/AMEC-ebook-2019-SoMe-post-image.jpg 628 1200 Julie Wilkinson https://amec.blazedev.co.uk/wp-content/uploads/2021/01/AMEC-25.png Julie Wilkinson2019-11-14 12:59:172019-11-14 12:59:17AMEC releases third e-book packed with expert advice