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International association for the measurement and evaluation of communication
Workshop G “Impacting Businesses Through Advanced Data Analytics”
Presenters: Christophe Folschette, Partner and Founder, Talkwalker Baptiste Tougeron, Head of Marketing Mix Models, Southern Europe, Google Susanne Sturton, Global Communications Measurement Manager, Adobe Systems Giles Palmer, CEO, Brandwatch Moderator: Mazen Nahawi, President, News Group
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