Workshop F
Measurement in a post-truth world: how does the measurement and research industry need to address fake news and alternative facts?

In this workshop – organised by AMEC’s Global Young Leaders Group – we will look at how to face up to and deal with the new global challenges of fake news and “alternative facts” in traditional and social media.

  • How has the prevalence of fake news and “click bait” impacted the measurement industry?
  • Will facts prevail or alternative facts persist?
  • What do institutions, both public and private, need to be aware of?
  • How do research and evaluation professionals address public scepticism?
  • How are journalists, publishers and researchers as well as authorities dealing with the fake news challenge?

Panel:
Ngaire Crawford, Insights Manager, New Zealand, Isentia
Ben Levine, Vice President, Ketchum Global Research & Analytics and Co-Chair of AMEC Global Young Leaders Group
Michael O’Connell, Managing Director, AAP Medianet
Moderator:
Mazen Nahawi, CEO, CARMA