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International association for the measurement and evaluation of communication
AMEC has announced the shortlist for the 2017 AMEC International Communication Effectiveness Awards. The Awards aim to promote best practice in communication planning, research and evaluation. This year saw a record number of entries. The entries were judged by a panel of international PR and communications professionals. Barry Leggetter, CEO of AMEC, the International Association for Measurement and Evaluation of Communication, said: ““This year we have established names in media measurement on the shortlist but it is also good to see new names for the first time. “Being shortlisted is a win in its own right because it shows that the work is outstanding on an truly international level.” The winners will be announced at the AMEC Awards presentation event in Bangkok, during the AMEC Global Summit, on the evening of Wednesday 17th June. For more details, go to www.amecawards.com The shortlist is: CATEGORIES FOR MEDIA INTELLIGENCE, RESEARCH & INSIGHTS COMPANIES Best measurement of a business to business campaign Ex Libris for BOOM Communications PR Agency, Promobot NEWTON Media Group for Tesco Best measurement of a consumer campaign Cision for Samsung Cision for Slimming World Isentia for DBS Isentia for SM Supermalls PRIME Research for Skoda Best measurement of a public sector campaign Mediaverse for NBN Co PRIME Research for Reuters Institute for the Study Of Journalism Best measurement of a not-for-profit campaign Isentia for R U OK? Isentia for White Ribbon Day M-Brain Sweden for H&M Foundation Retriever for The Fritt Ord Foundation Best use of integrated communication measurement/research CARMA for Emirates Airline Cision for Stroke Association Isentia for R U OK? Kantar Media for AstraZeneca NEWTON Media Group for Tesco PR News Partners for Aviasales Most impactful client recommendations arising from a measurement study Argus de la Presse for Generali CARMA for Anonymous client CARMA for Emirates Airline Cision for Samsung Isentia for New Zealand Olympic Committee Isentia for White Ribbon Day Kantar for GE Healthcare Mediaverse for NBN Co Most innovative use of measurement in a digital campaign Isentia for Harbour City Estates Limited Kantar Media for Goodyear PR News Partners for Aviasales Categories for PR Consultancies, Communication Agencies and In-house Communication Teams Best campaign in the public and not for profit sectors Department of Health for FGM prevention programme summer campaign 2016 Department of Health for Smoking in vehicles Mischief for National Trust Ogilvy Public Relations Hong Kong for Mead Johnson Nutrition Hong Kong Ogilvy Public Relations Hong Kong with Geometry Global HK for WWF Most effective B2B PR campaign Howorth/Ogilvy Public Relations Australia for SAP Australia and New Zealand One Voice Connect Research for Philips Smoking Gun PR for Bright HR Most effective consumer PR campaign Edelman Intelligencefor Starbucks FleishmanHillard Fishburn for Fitbit Ogilvy Public Relations, Beijing for Intel Pegasus for Sanofi, Pharmaton Red Consultancy for Boots Opticians Smoking Gun PR for Silentnight CATEGORIES FOR ALL Best use of measurement for a single event CARMA for Emirates Airline Cision for Samsung GlobalNews Group for RC PR Infomedia for Politiken Isentia for New Zealand Olympic Committee Newsclip Media Monitoring for South African Guild of Motoring Journalists Ogilvy Public Relations Sri Lanka for Verite Research PRIME Research for Reuters Institute for the Study Of Journalism PRIME Research for Skoda Best use of a measurement framework Cision for Best Practice Framework Cision for Museum of London Cision for Slimming World Media Measurement for UNICEF Mischief for National Trust Travel Alberta for Media Quality Score at Travel Alberta Best multi-market reporting CARMA for Emirates Airline Kantar Media for UEFA Media Measurement for UNICEF Best use of social media measurement Citypress for British Land FleishmanHillard for SAP Golin for Adobe U.S. Department of State, Bureau of Informational Programs, Office of Analytics for U.S. Department of State Innovation award for new measurement methodologies 1000heads for GoPro buho™ for all of their clients FleishmanHillard for YouTube Infomedia for Monday Morning Ketchum Global Research & Analytics for Cleveland Clinic Public Health England for Change4Life Sugar Smart Plain English award for simplicity in campaign effectiveness measurement and reporting Cision for TD Bank Mediaverse for US based global bank Newsclip Media Monitoring for South African Guild of Motoring Journalists SPECIAL AWARDS AMEC Communications Research & Measurement Company of the Year Agility PR Solutions CARMA Isentia Young Professional of the Year CARMA – Mania Abboud Infomedia – Lasse Skjoldan Insight Communications – Alice Collins Isentia – Alex Gyde Kantar Media – Georgie Bents Mediaverse – Sally Chadwick
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