CARMA held a Measurement Month event in Dubai during 2015. An international panel at the International Summit had these top tips for companies thinking about taking part in Measurement Month.

1. Start your planning early. September will be on you before you know it!
2. Involve colleagues in your company in Measurement Month and encourage them to be measurement evangelists.
3. Use the new AMEC Integrated Evaluation Framework as the hook for your Measurement Month event
4. Involve trade and marketing press in your country.
5. Always use the #amecmm hashtag.
6. Work with the PR trade association in your country.
7. Partner with competitors to stage an event.
8. Don’t underestimate how important Measurement Month is to AMEC’s Global Education Programme.
9. Make sure your event has a broad appeal to PR and communications professionals.
10. Use technology, e.g. webinars or Twitter Chats.

Make your event interesting but fun