AMEC’s European Young Leaders Group today launches a survey on the future of the media intelligence industry.
Sarannah Vonk, a Senior Analyst at Publistat in Holland, said: “Young leaders are excited by the potential of a measurement industry that is rapidly changing, but are unsure how to unlock that potential within their organisation.”
She said she hoped the survey results would help the management of AMEC member companies better assess the professional development needs of young professions.
Added Sarannah: “It will be interesting to see the opinions and attitudes from young professionals in the industry under 40 and give us ideas on areas where there is a need for more work.