AMEC AWARDS 2016 SHORTLIST ANNOUNCED – Record entry in AMEC International Communication Effectiveness Awards19th April 2016/in News/by AMECLondon, April 19, 2016 – AMEC, the fast growing Association for Measurement and Evaluation of Communication, today announced the finalists in the 2016 AMEC International Communication Effectiveness Awards. The Awards aim to promote best practice in communication planning, research and evaluation. This year saw the largest number of entries yet, with a 21% increase over last year from companies’ in 17 countries. The entries were judged by a panel of international PR and communications professionals. The winners will be announced at the AMEC Awards presentation event in London on the evening of Thursday 16th June. For more details, go to www.amecawards.com Categories for Media Intelligence, Research & Insights Companies Most impactful client recommendations arising from a measurement study Argus de la Presse for Peugeot – Launching the 308 GTI Buho for Manolo Duque – Primero la Gente (People First) CARMA for Jaguar Land Rover MENA – Media segmentation to achieve target KPIs Commetric for International Diabetes Federation (IDF ) – “Using PR research to inform policy, positioning and stakeholder engagement” Gorkana/Cision for Cleveland Clinic Isentia for Y&R New Zealand – Big Change Starts Small Kantar Media GmbH (Germany) for Vodafone GmbH (Germany) – Leveraging on the challenger position: Qualitative Impact Measurement and Meaningful Benchmarking for Vodafone Mediastow for Abu Dhabi Racing – Social Media Evaluation (UAE Racers) Mediastow for Samra Jewellery – UAE Jewelry Media Exposure PRIME Research for AbbVie – Hepatitis C: Communicating the cure Best measurement of a consumer campaign Argus de la Presse for Peugeot – Launching the 308 GTI CARMA for Toyota Lexus Middle East – Toyota Land Cruiser Launch CARMA/SOCIALEYEZ for Canon Middle East & Africa – EOS 750D #ComeSeeMyArabia CARMA/SOCIALEYEZ for Tim Hortons – Tims Treats Gorkana /Cision for Cleveland Clinic Isentia for Mars Petcare – Accentuating the Positives of Pet Ownership in Australia Best measurement of a not-for-profit campaign Gorkana for UNICEF and Bill & Melinda Gates Foundation – UN General Assembly Isentia for Mission Australia – #NoticeUS – Family Homelessness Awareness Campaign Ornico for The CEO SleepOut Trust – The CEO SleepOut – Rise to the challenge Publistat for Jan-Willem Wits / Stichting Straatnieuws Utrecht (SSU) – Interviewing Pope Francis Best measurement of a public sector campaign Acceso – Election talks tracking Evidence (Manning Gottlieb OMD) for HM Revenue & Customs – Self Assessment 2014/15 Gorkana for Department for Culture, Media and Sport (DCMS) Gorkana for NHS Blood and Transplant Infomedia for an anonymous client Isentia for Y&R New Zealand – Big Change Starts Small Best measurement of a business to business campaign Commetric for EY – Commetric and EY: Media Evaluation of EY as a thought leader in the Entrepreneurship conversation Gorkana for Zurich Newton Media for Czech National Bank – Winning the Monetary Policy Debate Best use of integrated communication measurement/research Barbaricum LLC for U.S. Army, Office of the Chief of Public Affairs – Meet Your Army: A New and Improved Toolbox to Measure Army Outreach Gorkana for NHS Blood and Transplant Interfuse Communications Research and Analytics for Hewlett Packard Enterprise – HPE Matter: Using Digital Analytics to Assess Lead-Generation Ketchum Global Research & Analytics (KGRA) for Clorox – When Things Go Viral! Categories for PR Consultancies and In-house Communications Teams Most effective consumer PR campaign Beattie Communications for Specsavers – Twiggy for Aurora Cohn & Wolfe London for Colgate-Palmolive – Colgate Max White Expert White Launch Golin for First Great Western – Return to Great Western Railway Howorth Communications/Ogilvy PR Australia for Ancestry – Ancestry DNA Ogilvy PR for Tommy Hilfiger – How We Helped Tommy Hilfiger Score the Perfect Touchdown in China Pegasus for Thornton & Ross – Helping those with eczema to manage better Porter Novelli London for Almond Board of California – The Almond Board of California Snack Happy Challenge Red Consultancy for Federation of Bakers / Flour Advisory Bureau – Carbs Before Marbs Red Consultancy for Heathrow – Stephen Fry’s Guide to the UK Red Consultancy, Leo Burnett London and Aiken PR for McDonald’s – McDonald’s ‘Better Play’ grassroots community football programme Red Consultancy for RNLI – Keeping the RNLI on the water Westminster City Council and Westco Trading Ltd – A marriage made in heaven: cementing Westminster as the nation’s weddings and civil partnerships capital Most effective B2B PR campaign FleishmanHillard for SAP – Run Simple Howorth Communications/Ogilvy PR Australia and The Factuary for SAP Australia – “Mining Australia’s digital experience gap with SAP: a world-first study” LEWIS for SAS – Unlocking the value of data How LEWIS delivered measurable business impact for analytics leader, SAS UK & Ireland Ogilvy PR for Canon – A Printer for Heroes Best campaign in the public and not-for-profit sectors Department for Business, Innovation and Skills (BIS) – Business is GREAT Britain Department of Health – Time to Change Department of Health, Public Health England and NHS England – Stay Well This Winter – an integrated measurement approach Intelligent Conversation for United Kingdom Homecare Association (UKHCA) – Save our homecare: a social media petition Met Office – Naming Our Storms NHS Blood and Transplant – Better Left Unsaid NHS Blood and Transplant – Missing Type National Institute for Health and Care Excellence – Menopause – Women don’t need to suffer in silence Ogilvy PR Australia for Al Jazeera English – The release of Peter Greste Oglivy PR, Beijing for VisitBritain – CH Visit Britain Campaign Two Social for Mission Australia – #NoticeUs Campaign UNICEF – Missing Childhoods and #BringBackOurChildhood University of Technology Sydney (UTS) for Multicultural Health Communication Service (MHCS ) – Evaluation of the Pink Sari Project Westminster City Council and Westco Trading Ltd – Bringing Superfast Boardband to the City of Westminster Categories for all (Media Intelligence, Research & Insights Companies / PR Consultancies and In-house Communications Teams) Best multi-market reporting CARMA for Audi Middle East – Audi PR measurement report upgrade CARMA for Samsung Electronics, MENA HQ – Samsung MENA CEM Analysis Report Gorkana / Cision for Ricoh Gorkana for Leading technology company Gorkana for Newmont Mining Gorkana for Zurich Meedius International Oy for Coca-Cola (Central South-East Europe region) – Pocket Analysis for Executives PRIME Research for AbbVie – Hepatitis C: Communicating the cure PRIME Research for Honda Motor Europe – Launching Honda into the European SUV market Retriever for Maersk Group UNICEF for – UNICEF Measurement Framework – A Year of Learning Innovation Award for new measurement methodologies Acceso – Election talks tracking Barbaricum LLC for U.S. Army, Office of the Chief of Public Affairs – Meet Your Army: A New and Improved Toolbox to Measure Army Outreach CARMA for Samsung Electronics, MENA HQ – Samsung MENA CEM Analysis Report Commetric for International Diabetes Federation (IDF )- “Using PR research to inform policy, positioning and stakeholder engagement” Ex Libris MRA for VimpelCom Ltd – “Who are these people?”: Determining Sociological Trends by Applying Media Measurement Tools FleishmanHillard Fishburn under the Omnicom agency group Kantar Media GmbH (Germany) for Vodafone GmbH (Germany) – Leveraging on the challenger position: Qualitative Impact Measurement and Meaningful Benchmarking for Vodafone Ketchum Global Research & Analytics (KGRA) for Cleveland Clinic – Strategic Communications 2.0 Ketchum Global Research & Analytics (KGRA) for U.S. Farmers & Ranchers Alliance – Why Sustainability Matter Mediastow for Embraer / BASF – PR ROI System (RIPE) Ogilvy PR for Mozilla Firefox – Connecting Content to KPIs: Defining a Data-Driven Strategy for Mozilla Firefox OneVoiceConnect for Philips – Designing Social Systems of Insight for Philips Best use of social media measurement 1000heads for Currys PC World – A British take on Black Friday Blue Marble Enterprises, Inc. for South Metro Fish & Rescue – Engaging the Right Audience CARMA for Landmark International – Landmark International report FleishmanHillard Fishburn under the Omnicom agency group: OneVoiceConnect for Philips – Designing Social Systems of Insight for Philips Gorkana for UNICEF and Bill & Melinda Gates Foundation – UN General Assembly Isentia for Harbour City Estates Limited- Where’s Wally? – The Happiness Hunt Project @ Harbour City NHS Blood and Transplant – Better Left Unsaid Ogilvy PR for Mozilla Firefox – Connecting Content to KPIs: Defining a Data-Driven Strategy for Mozilla Firefox PR News Partners for Comunica – Real Time PR SOCIALEYEZ/CARMA for Dubai Holding – Dubai Holding Analysis Report Plain English Award for simplicity in campaign effectiveness measurement and reporting CARMA for Toyota Lexus Middle East – Toyota Lexus Weekly Dashboard Isentia for Y&R New Zealand – Big Change Starts Small Meedius International Oy for Coca-Cola (Central South-East Europe region ) – Pocket Analysis for Executives Ogilvy PR, Shanghai for Jala Group – Anti Tomorrow. Live Young Best use of a measurement framework Gorkana for Newmont Mining Interfuse Communications & Digital Research and Analytics for Hewlett Packard Enterprise – HPE Matter: Using Digital Analytics to Drive Lead-Generation Ketchum Global Research & Analytics (KGRA) for General Mills – Standardizing PR Measurement Across Multiple Brands UNICEF – UNICEF Measurement Framework – A Year of Learning University of Technology Sydney (UTS) for NSW Department of Premier and Cabinet – Evaluation of the ‘Stoner Sloth’ Cannabis Campaign Best use of measurement for a single event Commetric for EY – Media Evaluation of EY as a thought leader in the Entrepreneurship conversation Infomedia for FINANS – CEO Superbrands OneVoice Connect for Philips – Developing Philips’ Integrated PESO Content Strategy for the 2016 World Economic Forum Ornico for The CEO SleepOut Trust – The CEO SleepOut – Rise to the challenge PRIME Research for Honda Motor Europe – Launching Honda into the European SUV market Publistat for SSU – Interviewing Pope Francis Special Awards Young Professional of the Year Allison Adams, Research & Analytics Lead EMEA; Insight & Planning Lead, London, FleishmanHillard Fishburn Timothy Gan, Senior Social Media Research Analyst, Isentia Marni Zapakin, Senior Project Manager, Ketchum Global Research & Analytics Communications Research & Measurement Company of the Year To be announced on the night of the AMEC Awards presentation. https://amec.blazedev.co.uk/wp-content/uploads/2016/04/AMEC-Awards-3.jpg 400 400 AMEC https://amec.blazedev.co.uk/wp-content/uploads/2021/01/AMEC-25.png AMEC2016-04-19 14:58:012019-10-14 02:46:31AMEC AWARDS 2016 SHORTLIST ANNOUNCED – Record entry in AMEC International Communication Effectiveness Awards