A new initiative of the AMEC Non-Profit Group in 2016 is to carry out a survey of Communications Directors of Non-Profit organisations to find out barriers which exist to the use of communications research.
The survey will also look to identify the metrics that really matter to senior managers in Non-Profit organizations.
Survey answers will help our Group provide practical solutions to Non-Profit comms professionals.
The research will be carried out from February-April and results announced for the first time in a special session at the AMEC International Summit in London in June.
AMEC thanks Paul Braun, founder and owner of Braun Research Inc., an AMEC member, which is carrying out the research as a pro bono exercise.