With AMEC’s sponsorship and creative direction from Ketchum, we’ve together created a new educational video on how to apply Barcelona Principles 2.0.
The video was created and directed by Jocelyn Jackson, a Senior Project Manager at Ketchum with the guidance of David B. Rockland, Ph.D., Partner/CEO, Global Research & Analytics at Ketchum and the Immediate Past Chairman of AMEC. Members of his New York based team talk to each of the seven Barcelona Principles about changes from the original 2010 Principles and what each Principle means in the new version. See the video here.

Rockland said: “The video will help us push the message of Barcelona Principles 2.0 further than even the most ambitious program of conference speaking engagements could achieve. What was particularly fun about this was to have some of our staff talk about how they apply the Principles in their work every day.”
Barcelona Principles 2.0 can be accessed on this link.